KR20130025021A - Television ads with qr codes - Google Patents
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- KR20130025021A KR20130025021A KR1020110088267A KR20110088267A KR20130025021A KR 20130025021 A KR20130025021 A KR 20130025021A KR 1020110088267 A KR1020110088267 A KR 1020110088267A KR 20110088267 A KR20110088267 A KR 20110088267A KR 20130025021 A KR20130025021 A KR 20130025021A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V30/00—Character recognition; Recognising digital ink; Document-oriented image-based pattern recognition
- G06V30/10—Character recognition
- G06V30/22—Character recognition characterised by the type of writing
- G06V30/224—Character recognition characterised by the type of writing of printed characters having additional code marks or containing code marks
- G06V30/2247—Characters composed of bars, e.g. CMC-7
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- General Business, Economics & Management (AREA)
- Databases & Information Systems (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
본 발명은 제품 구매 홈페이지 주소가 인코딩된 QR코드를 텔레비전 광고 또는 홈쇼핑 화면에 나타내고 이를 소비자가 스마트폰을 이용하여 카메라모듈로 QR코드를 촬영하여 해당 홈페이지로 이동하여 손쉽게 물품정보를 확인하고 구매할수 있는 방법에 관한 것이다.The present invention shows a QR code encoded in the product purchase homepage on a television advertisement or home shopping screen, and consumers can take a QR code with a camera module using a smartphone and move to the corresponding homepage to easily check and purchase the product information. It is about a method.
Description
본 발명은 제품 구매 홈페이지 주소가 인코딩된 QR코드를 텔레비전 광고 또는 홈쇼핑 화면에 나타내고, 스마트폰을 이용하여 카메라모듈로 QR코드를 촬영하여 해당 홈페이지로 이동하여 손쉽게 물품을 구매할수 있는 방법에 관한 것이다.The present invention relates to a method of displaying a QR code encoded in a product purchase homepage on a television advertisement or a home shopping screen, photographing a QR code with a camera module using a smartphone, and moving to a corresponding homepage to easily purchase an article.
QR(Quick Response)코드는 1994년에 덴소 웨이브레서가 개발한 후 소스를 공개하여 대중화된 시스템으로 흑백격자무늬 패턴으로 정보를 나타내는 매트릭스 형식의 2차원 바코드 시스템으로 알파벳, 한글, 한자 등의 문자데이터를 저장할 수 있으며 최대 7,089개의 문자 또는 숫자를 1개의 코드로 표현할 수 있다.QR (Quick Response) code was developed by Denso Wavelesser in 1994 and is a popularized system.It is a matrix two-dimensional barcode system that displays information in black and white grid pattern. Up to 7,089 letters or numbers can be represented by one code.
정보제공의 방법에 있어 널리 사용된 바코드(bar code)는 이미 국내 제품의 90% 이상에 붙어 있는 대중적인 부호체계로서, 정보를 컴퓨터가 읽고 입력하기 쉬운 형태로 만들기 위하여, 문자나 숫자 또는 특수기호를 흑과 백의 막대 기호와 표현한 부호체계를 말한다.Bar code, widely used in the method of providing information, is a popular code system already attached to more than 90% of domestic products, and is made up of letters, numbers, or special symbols in order to make the information easy to read and input by computer. It is a black and white bar symbol and a code system expressed.
그러나 바코드는 수평 방향으로만 데이터 정보를 저장할 수 있는 1차원적인 정보 저장방식으로 최대 20자 정도의 정보를 포함할 수밖에 없는 단점을 가지고 있다.However, the bar code has a disadvantage that it can only include information of up to 20 characters as a one-dimensional information storage method that can store data information only in the horizontal direction.
QR코드는 바코드의 용량 제한을 극복하고, 코너의 모서리에 파인더 패턴이 배치되어 있어서 360도 어느 방향에서도 인식 가능하여 간판이나 신문기사 등에 표시되어 정보를 전달하는 용도로 활용되고 있다.QR codes overcome the bar code's capacity limitations, and finder patterns are located at the corners of the corners, so they can be recognized in any direction at 360 degrees and displayed on signs and newspaper articles.
특히, 인식률이 좋고 처리속도도 상당히 빠른 장점이 있다. 우리나라에서는 스마트폰의 보급에 상품의 정보 제공 뿐 아니라 무선통신망을 이용한 모바일 웹이 기존의 인터넷 망을 빠르게 대체하고 있는 실정이다. In particular, the recognition rate is good and the processing speed is considerably fast. In Korea, the mobile web using wireless communication network is rapidly replacing the existing internet network as well as providing product information to the dissemination of smartphones.
이에 본 발명은 상기와 같은 종래의 정보제공방식에서 발생하는 제반 문제점을 해결하기 위해서 제안된 것으로서, 본 발명이 해결하려는 과제는, QR 코드를 이용하여 손쉽게 제품 구매페이지로 이동하여 제품을 구매하도록 하였다.Accordingly, the present invention has been proposed to solve various problems occurring in the conventional information providing method as described above. The problem to be solved by the present invention is to easily move to a product purchase page using a QR code to purchase a product. .
일반적으로 텔레비전 광고 및 홈쇼핑몰에서 제품을 판매하는 경우 해당 홈페이지로 소비자가 이동하여 제품을 검색하여 구매하여야 하는 번거러운 작업을 해야만 하였다.In general, when a product is sold in a television advertisement and a home shopping mall, a user has to perform a cumbersome task of having to go to a corresponding homepage and search for and purchase a product.
이를 간소화 하여 소비자가 보다 쉽게 구매를 할수 있도록 하였다.By simplifying this, consumers can purchase more easily.
상기와 같은 목적을 달성하기 위한 본 발명은 텔레비전 광고 및 홈쇼핑 방송중 화면에 제품 구매 홈페이지를 인코딩된 QR코드를 노출하여 이 QR코드를 스마트 폰으로 인식하여 해당 구매 홈페이지로 이동하여 손쉽게 제품을 구매할 수 있도록 하였다.The present invention for achieving the above object is to expose the QR code encoded product purchase homepage on the screen during television advertising and home shopping broadcasting to recognize this QR code with a smart phone so that you can easily purchase the product by moving to the corresponding purchase homepage It was.
상술한 바와 같이 본 발명에서는, 제품 구매 홈페이지를 인코딩된 QR코드를 텔레비전 화면에 나타내어 보다 쉽고 간단하게 소비자가 제품 구매 홈페이지에 접근하여 구매를 손쉽게 제공하는 효과가 있다.As described above, in the present invention, the QR code encoded on the product purchase homepage is displayed on a television screen, thereby making it easier and simple for a consumer to access the product purchase homepage and easily provide a purchase.
도 1은 QR코드를 이용한 텔레비전 광고 구성을 나타내고 소비자가 제품을 구매하는 개념도.
도 2는 QR코드를 이용하여 소비자가 제품을 구매하는 플로우챠트.1 is a conceptual diagram illustrating a television advertisement configuration using a QR code and a consumer purchasing a product.
2 is a flowchart in which a consumer purchases a product using a QR code.
이하, 첨부된 도면을 참조하여 본 발명에 대한 처리과정을 상세하게 설명한다.Hereinafter, a processing procedure of the present invention will be described in detail with reference to the accompanying drawings.
1. 본 발명은 제품 구매 홈페이지 주소를 인코딩된 QR코드를 텔레비전 화면에 나타내고, 스마트폰을 이용하여 카메라모듈로 QR코드를 촬영하여 해당 홈페이지로 이동하여 손쉽게 물품을 구매할수 있는 방법에 관한 것이다.1. The present invention relates to a method of displaying a QR code encoded on a product purchase homepage on a television screen, photographing a QR code with a camera module using a smartphone, and moving to a corresponding homepage to purchase an article easily.
- 도 1- Figure 1
텔레비전 광고 및 홈쇼핑에서 정보를 QR코드로 만들어 추가하고 Create and add information to QR codes in television commercials and home shopping
소비자는 스마트폰을 통해 QR코드를 스캔하여 제품 구매 홈페이지로 이동하여 손쉽게 물품을 구매가 이루어지도록 한 것이다.
The consumer scans the QR code through a smartphone and goes to the product purchase homepage to make the purchase easily.
2. 소비자가 제품을 구매하는 방법2. How Consumers Buy Products
-도 2-Figure 2
가)텔레비전 광고시청중 구매 하고 싶은 광고를 선택한다.A) Select the advertisement you want to purchase while watching TV advertisement.
나)스마트폰을 통해 해당 광고에 노출되어있는 QR코드를 스캔하여 제품 구매 홈페이지로 이동한다.B) Scan the QR code exposed to the advertisement through the smartphone and go to the product purchase homepage.
다)해당 홈페이지에서 제품을 구매한다.C) Purchase the product from the homepage.
100 : QR코드가 포함된 텔레비전 화면
200 : QR코드
300 : 스마트폰
400 : 제품 구매 홈페이지100: Television screen with QR code
200: QR code
300: Smartphone
400: Product Purchase Homepage
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Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020110088267A KR20130025021A (en) | 2011-09-01 | 2011-09-01 | Television ads with qr codes |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020110088267A KR20130025021A (en) | 2011-09-01 | 2011-09-01 | Television ads with qr codes |
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| KR20130025021A true KR20130025021A (en) | 2013-03-11 |
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| KR1020110088267A Ceased KR20130025021A (en) | 2011-09-01 | 2011-09-01 | Television ads with qr codes |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB2532209A (en) * | 2014-11-10 | 2016-05-18 | Abrafi Adjaye-Kufuor Akua | Intermediary TV shopping platform for viewers, video game players and consumers |
| CN109874033A (en) * | 2017-12-01 | 2019-06-11 | 尼尔森网联媒介数据服务有限公司 | A kind of method and system of TV shopping |
| WO2019184871A1 (en) * | 2018-03-26 | 2019-10-03 | 京东方科技集团股份有限公司 | Power-on method and control system for electronic device, operation method and control method for electronic device, electronic device, control terminal and control system for electronic device |
| EP3770887A1 (en) * | 2019-07-23 | 2021-01-27 | Illinois Tool Works NC. | Learning management systems with shared weld training results |
-
2011
- 2011-09-01 KR KR1020110088267A patent/KR20130025021A/en not_active Ceased
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB2532209A (en) * | 2014-11-10 | 2016-05-18 | Abrafi Adjaye-Kufuor Akua | Intermediary TV shopping platform for viewers, video game players and consumers |
| CN109874033A (en) * | 2017-12-01 | 2019-06-11 | 尼尔森网联媒介数据服务有限公司 | A kind of method and system of TV shopping |
| WO2019184871A1 (en) * | 2018-03-26 | 2019-10-03 | 京东方科技集团股份有限公司 | Power-on method and control system for electronic device, operation method and control method for electronic device, electronic device, control terminal and control system for electronic device |
| EP3770887A1 (en) * | 2019-07-23 | 2021-01-27 | Illinois Tool Works NC. | Learning management systems with shared weld training results |
| CN112289106A (en) * | 2019-07-23 | 2021-01-29 | 伊利诺斯工具制品有限公司 | Learning management system with shared welding training results |
| US12272263B2 (en) | 2019-07-23 | 2025-04-08 | Illinois Tool Works Inc. | Learning management systems with shared weld training results |
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