KR20120125937A - system and method for personalized information service with combining personalized multi-benefit - Google Patents

Abstract

The present invention relates to a system and method for personally providing information such as product sales and advertisement, and more specifically, personalized benefits provided by various discount product providers, personalized benefits provided by various personalized advertising providers, and the like. The present invention relates to a system and method for providing personalized information which is combined with multiple personalized benefits of the multi-product, thereby increasing the personalized selling effect of the discount product and the personalized advertising effect.
One aspect of the present invention is personalized for each discounted product to the user according to the correlation between the personal characteristic code corresponding to the characteristic (grade, etc.) of the user and the information characteristic code corresponding to the characteristic (grade, etc.) of the information. A personalized information service providing server in which a plurality of personalized discount product information provided with benefits and a plurality of personalized advertising provided with personalized benefits for each personalized advertisement are combined; And a user terminal receiving the selected personalization information.

Description

System and method for personalized information service with combining personalized multi-benefit}

The present invention relates to a system and method for personally providing information such as product sales and advertisement, and more specifically, personalized benefits provided by various discount product providers, personalized benefits provided by various personalized advertising providers, and the like. The present invention relates to a system and method for providing personalized information which is combined with multiple personalized benefits of the multi-product, thereby increasing the personalized selling effect of the discount product and the personalized advertising effect.

-Background patent: 10-2007-0126510 Personalized service system and method

In personalized service according to the prior art, the use of personalized benefits and personalized personalization is used as a personalized level to increase the accuracy of personalized information (advertisement) delivery using various personal benefit levels that vary from individual to individual, and deliver personalized timely and timely Though the present invention has a level of thought, the present invention specializes in the multi-benefit providing method in the benefits and discount areas, which are the personalized information of the most sensitive areas for each individual, and the idea of further improving the personalization and improving the personalized response is added. The big difference is that the method that improves the problem of personalization effect that occurs in delivery and custom search is applied.

Therefore, the technical problem to be achieved by the present invention is to implement the above effects, if the user subscribes to the site of the present invention to set the type and level of the preferred discount products, periodical discount information and personalized advertising site Personalized delivery in the form of a personal menu on the screen, email, applications, IPTV, etc. Also, if you do a customized search by keywords (eg, chicken, pizza, English school, etc.) that are set to find what you need right away, discount information and personalized ads will be mailed. When personalized search in the form of a personal menu on the site screen, applications, IPTV, etc., the basic feature is that multiple benefits are provided in a single delivery and search. In addition, for each personalized benefit provided to discount products and personalized advertisements, high bidding is provided by bidding additional personalized benefits (amount, mileage, etc.) provided by various discount product providers or various personalized advertising providers based on various personal ratings. Allows providers to offer personalized discounts and personalized ads. Thus, it becomes a system and method to which a method of further personalization and personal response is applied. In more detail, among the discount products provided by various social commerce, hypermarkets, home shopping, convenience stores, department stores, franchises, etc., affiliated with the site of the present invention, a provider discount product that bids a high discount rate and benefits for a customized discount product Choose a bay and come with personalized benefits. In addition, the user-specific mileage provided by various benefits (miles, points, etc.) providers (telcos, banks, card companies, insurance companies, securities companies, refiners, marts, shopping, franchises, etc.) affiliated with the site of the present invention can be used. In this way, the additional discount benefits are created to increase the user's discount on the discount and at the same time improve the advertising exposure effect on the provider. In addition, based on the monthly personal benefit ratings and discount product use ratings, various personalized advertising providers are bidding for a personalized advertisement of the provider bidding high benefits.

As an example, if you set up a personalized delivery of a discount product set in advance by mail every day, you can add four additional benefits to the half price product you want to purchase among the 15 half price discount items that correspond to your preferred custom classification. Customized benefits, personalized advertising benefits based on the use of benefit classes, personalized advertising benefits based on discounted products, additional personalized discounts by discount product providers based on individual ratings, etc.) Can be purchased at a price that has been set. And even if there are no products that you want to purchase among the 15 products recommended by e-mail, you can obtain two types of personalized advertisements to obtain personalized benefits (such as mileage form of advertising provider). Eventually, the user opens the mail to find a personalized discount or custom searches and browses the customized advertisement to create additional benefits. It becomes a service model that creates advertisement effect of mutual rise by leading to product purchase.

The personalized advertisement service system and method according to the present invention not only provide a plurality of personalized benefits when the selected information (advertisement, etc.) is provided according to the correlation between the personal characteristic code and the information characteristic code, and also has a great benefit for each personalized benefit. By applying a method to find and deliver personalized has the advantage that the user can further increase the utilization of personalized information or personalized advertising.

1 is a view showing a personalized information service system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating an example of the service providing server 100 employed in the personalized information service system represented in FIG. 1.
3 is a diagram illustrating an example of a main terminal 300 or a companion terminal 400 employed in the personalized information service system illustrated in FIG. 1.
4 is a view showing a personalized information service method according to an embodiment of the present invention.

As a technical means for achieving the above object, the first aspect of the present invention relates to the degree of correlation between the personal characteristic code corresponding to the characteristic (class, etc.) of the user and the information characteristic code corresponding to the characteristic (class, etc.) of the information. Accordingly, various kinds of personalized discount product information for which each user is given a high personalized benefit for each discount product, a plurality of personalized advertisement information for which a high personalized benefit is provided for each personalized ad, and various mileage providers provided by the individual A personalized information service providing server in which at least one personalized benefit information using mileage subtraction is combined; And a user terminal receiving the selected personalization information.

Preferably, the personal characteristic code is a benefit custom code, social commerce custom code, large mart custom code, convenience store custom code, online shopping mall custom code, home shopping custom code, department store custom code, franchise custom code, special interest discount code per period, Respond to the user's response to the personalized information provided with at least one of the restriction code of the delivery field, the custom code of the interlocking terminal, and may have a separate value for each time, location, place, website or the user terminal. It may change depending on the degree.

Preferably, the service providing server may be used for the correlation calculation using at least one of an offline code (image code, a number or text input of a mobile phone, etc.) and an online code provided from a user terminal or an additional terminal.

According to a second aspect of the present invention, a service providing server is provided to the user according to a correlation between the personal characteristic code corresponding to the characteristic (class, etc.) of the user and the information characteristic code corresponding to the characteristic (class, etc.) of the information. Personalized discount product information for each type of which high personalized benefits are given for each discount product of the product, a large number of personalized advertisement information for which high personalized benefits are given for each personalized advertisement, and individuals using various mileages provided by various mileage providers Selecting personalized information in which at least one personalized benefit information is combined; And

The personalized information service method comprising the step of delivering the selected personalized information to the user's terminal.

Preferably, the personal characteristic code is a benefit custom code, social commerce custom code, large mart custom code, convenience store custom code, online shopping mall custom code, home shopping custom code, department store custom code, franchise custom code, special interest discount code per period, Respond to the user's response to the personalized information provided with at least one of the restriction code of the delivery field, the custom code of the interlocking terminal, and may have a separate value for each time, location, place, website or the user terminal. It may change depending on the degree.

Preferably, the service providing server may be used for the correlation calculation using at least one of an offline code (image code, a number or text input of a mobile phone, etc.) and an online code provided from a user terminal or an additional terminal.

Preferably, the various personalized advertising method applied in the personalized information service is at least any one of a detailed personal benefit level-based personalized advertising, detailed discount product use grade-based personalized advertising, detailed personal-grade based timely personalized advertising Applicable

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

However, embodiments of the present invention may be modified in various forms, and the scope of the present invention should not be construed as being limited by the embodiments described below. Embodiments of the present invention are provided to more fully explain the present invention to those skilled in the art.

1 is a view showing a personalized information service system according to an embodiment of the present invention. Referring to FIG. 1, the personalized information service system includes a service providing server 100, a web server 200, a main terminal 300, an interworking terminal 400, and a communication network 500.

The service providing server 100 selects the personalized information to be provided to the user according to the correlation between the personal characteristic code and the information characteristic code. The personal characteristic code is a code corresponding to the characteristic of the user, and the information characteristic code is a code corresponding to the characteristic of the information provided by the information provider. A simple example of an individual characteristic code, an information characteristic code, and a correlation diagram is shown below. Personal characteristic code, information characteristic code, and correlation will be described later in detail.

Interesting restaurant specials:

[Monthly home-style dining out, monthly co-working outing, home-outing recommendation area, peer-outing recommendation area, preference, type of preferred outing] = [3 4 1 1 3 1]

Interesting restaurant deals:

[Monthly home-style dining out, monthly co-working outing, home-outing recommendation area, peer-outing recommendation area, preference, type of preferred outing] = [1 2 1 1 1 3]

Correlation can be expressed by Equation 1.

In the above equation, the monthly home-style dining out, the monthly co-working outing, the family eating out recommendation area, the fellow eating out recommendation area, the preference, the preferred eating out type is the components of the personal characteristic code or information characteristic code, 3 4 1 1 3 1 is individual Is the value of the feature code, 1 2 1 1 1 3 is the value of the information feature code, [] ^T means the transpose matrix of [], and?

The service providing server 100 selects the information to be used for the correlation calculation according to the personal characteristic code, the offline code or the online code, and delivers the personalized information to the personalized information providing terminal when the personalized information providing condition is satisfied. Personal characteristic code, offline code or online code will be described later in detail.

Web server 200 receives the information associated with the offline code, online code, personal characteristics code from the main terminal 300 or the interlocking terminal 400, and performs the function of delivering the received information to the service providing server 100 do. In addition, the web server 200 performs a function of delivering the personalized information provided from the service providing server 100 to the main terminal 300 or the companion terminal 400. When an agent program (not shown) is mounted on the main terminal 300 or the companion terminal 400, the web server 200 may be omitted. In this case, the agent program provides information related to the offline code, the online code, and the personal characteristic code to the service providing server 100, and receives personalized information from the service providing server 100.

The main terminal 300 or the companion terminal 400 receives the personalized information selected by the service providing server 100. The main terminal 300 or the interlocking terminal 400 receives information related to an offline code, an online code, and a personal characteristic code, and does not receive the received information via the web server 200 or through the web server 200. No, it passes directly to the service providing server 100. The main terminal 300 is a terminal mainly possessed by the user, and the companion terminal 400 is a terminal which is not possessed by the user. The main terminal 300 may be, for example, a mobile phone, a personal digital assistant (PDA), a smartphone or a notebook. The companion terminal 400 may be, for example, a personal computer (PC) or an internet protocol television (IPTV).

The communication network 500 may be, for example, a wired internet network or a wireless internet network. The service providing server 100, the web server 200, the main terminal 300, and the companion terminal 400 exchange information with each other through the communication network 500. Of course, the service providing server 100 and the web server 200 may perform direct communication without passing through the communication network 500, and the service providing server 100 and the web server 200 may be physically located in one server. It may be implemented.

Personal characteristic code

The personal characteristic code may include a benefit customization code corresponding to the characteristics of the user related to the benefits provided by the companies (given according to the company's product use level). The benefit may be, for example, various point scores provided by affiliates. The benefit code can be expressed as an example.

BenefitsCustom Code: [Card, Insurance, Fund, Education, Telecommunications, Shopping] = [9, 1, 4, 0, 1, 1]

In the benefit code, 0 is when the point of the region is less than or equal to the first threshold, 1 is when the point of the region is between the first and second thresholds, and 9 is the ninth threshold. It shows the case more than the value. When the benefit code is used, the user's spending related characteristics can be collected and managed in a comprehensive and simple manner. In the example represented in Equation 2, the user can be understood that the card usage record of the company is high, and that the user spends less money on the product of the education company.

An example of a personalized service scenario to which personalized benefits are applied is as follows.

Existing closed membership (typed at a company designated as mileage provided by a specific company to receive discount benefits using mileage) and integrated mileage (using integrated mileage site mileage from a company affiliated with one will be used only at the designated place While services using discounts are not easy to fully utilize the benefits given to me, in this service model, the benefits given to me are basically used in conjunction with customized discount products to increase the satisfaction of benefit use. In addition, various additional benefits can be obtained in conjunction with personalized advertising. For the benefit provider, the mileage provider whenever the mileage provided for each individual is used (or may not be linked to the purchase of the product for each personalized delivery, so that multiple mileage deduction providers provide image ads until a mileage deduction occurs). By improving the company's corporate image and increasing the presence of the provided service, it is possible to solve the structural problems of the existing benefit marketing (such as the problem that the marketing effect is reduced because the individual mileage consumption is not smooth). For discount product providers, they can choose the desired targets (such as housing distance ratings, consumption level ratings, households, preferred product ratings, etc.) and provide personalized discounts. By checking the response rate through sales, the sales target can be customized to increase the marketing effect.

This service model is based on Open Integrated Membership (integrated alliance of closed membership such as group company membership) and Open Social Shopping (various social commerce, mart, convenience store, online shopping mall, home shopping mall, franchise, etc.) It maximizes utilization effect by matching the best utilization of utilization and customized discount products. In addition, when a customer visits a specific place (restaurant, shopping space, rest area, etc.), the offline code (explained later) provided in the specific place is captured (acted) by a mobile phone camera to provide customized benefits and customized advertisements for the right place at the right time. Do it. This process enables personalized delivery by matching the needs of providers and users in real time based on customer ratings, which are the most important factors in just-in-time marketing.

And, the personal characteristic code can be changed according to the degree of response of the user. As an example of grasping the response rate, the user does not check the information (advertisement) at all in the personal menu of the smartphone application, the step of setting the linkage or reservation utilization to other terminals for the detailed and rich content, the user the application In the step of viewing the information (advertisement), the additional actions (question answer, additional information request, telephone inquiry, service subscription, etc.) given in the information (advertisement) can be divided into steps. In other words, even if the user-specific personality is determined by the user's own settings, the personal characteristic code can be changed and managed according to the responsiveness of actually using the personalized information.

Personal characteristic code, benefit custom code, social commerce custom code, hypermarket custom code, convenience store custom code, online shopping mall custom code, home shopping custom code, department store custom code, franchise custom code, special interest discount code by period, customized delivery restriction Code, interlocking terminal custom code, etc.

 -Benefit Custom Code: This code corresponds to user characteristics related to the company-specific management of benefits provided by each company's benefits (miles, points, etc.) marketing. Provides additional customized discounts in connection with the use of discount products of individuals by periodically managing benefits (such as ratings) provided by telecommunication companies, banks, card companies, insurance companies, oil companies, shopping companies, franchises, etc. It is used for such purposes.

-Social commerce discount custom code: It is identified by each individual by their own setting and use response, and it is a code corresponding to user characteristics related to the type of discount product, periodic usage, main use area, etc. among discount products of various social commerce. .

-Large mart discount custom code: Each individual is identified by their own set-up, utilization response, etc., and corresponds to user characteristics related to periodic use times, major use areas and places, and preferred product prices.

-Convenience Store Discount Custom Code: This is a code that corresponds to the user's characteristics related to the periodic use frequency, main use area and place, and preferred product price range.

-Online shopping mall discount custom code: It is a code that can be identified by the individual's own setting and utilization reaction, and corresponds to the user's characteristics related to the discount product type and the preferred price range of the individual among various discount products.

-Home shopping discount custom code: It is a code that can be identified by each user's own setup and utilization response.

-Department store discount custom code: It is a code that corresponds to the user's characteristics related to periodic use times, major use areas and places, etc., which are identified by each individual by their own setting and use response.

-Franchise discount custom code: Each individual is identified by their own set-up and utilization reactions. Personal and family interests about bars, beauty salons, massages, saunas, chicken, pizza, bakery, hamburgers, ice cream, porridge, bossam, rice cakes, etc. This code corresponds to the user characteristics related to the major use rankings for discounted products (select a few rankings for mainly used industries), the number of times of use by period, and the major regions and places of use.

-Special interest discount code for each period: It is identified by each individual's own setting, etc., among the general product classifications, according to user characteristics related to discount items, major use areas, preferred product prices, etc. The corresponding code.

In addition, various personalized advertisement methods applied in the service include personal benefit grade based personalized advertisement, detailed discount product use grade based personalized advertisement, individual grade based timely personalized advertisement, and the like.

Personalized advertisement based on individual benefit rating is provided by various customized advertisement providers in consideration of household, gender, region and place classification, total benefit level, and benefit level by various consumption areas (communication, card, bank, refinery, etc.). Among the personalized benefits that have been bidding, a higher benefit is provided, and the higher the level and detail area of the advertiser is applied, the higher the advertising cost is applied. Advertising cost calculation method may be applied to unlimited bidding method, unlimited bidding method with a lower limit, bidding method with an upper and lower limit specified. The number of individuals who can deliver advertisements in various levels and detail areas, the responsiveness of advertisements for the past period, the average benefit bidding level for the past period, and the average rate of increase in the average advertisement period for the past period are provided so that the advertiser can refer to the advertisement request and advertisement cost calculation. When the advertisement request bidding at the advertisement level and the detail region does not fall within the number of individuals that can be provided, if the number of individuals that can be delivered in the next level and the detail region may be applied, the personalized delivery method may be applied.

In addition, how to collect and utilize the benefits for each individual can be personalized by using the personalized mileage for the company affiliated with this site for the mileage given to each individual's daily consumption life, and also the various benefits mileage provided on this site Are gathered, customized, and utilized. Therefore, even though the mileage generated from daily consumption of life is small, the more the product purchases on this site, the higher the level of benefit can be raised to increase the level of benefit, thereby creating a virtuous circle of additional personalized benefits.

 For example, after creating a provider account on this site for each discounted business that offers discounted products and depositing a down payment to bid personalized benefit mileage, specify only those customers who want to visit in the discounted product advertisement request window. : First, select whether to deliver personalized or exposed if customer searches, and select 30 generations or less as household designation, select customers who live within 300m from my business place and address, customers who use franchise level 2 or higher Selection, excluding customers who provide customized delivery within 1 month, and select delivery of only 10 people every day, etc.) If you upload and provide additional personalized benefits for 1,500 won, you will be able to receive personalized delivery when the number of eligible recipients is 10 or more. All. Given that the number of eligible recipients is less than 10 or the average of the previous day, if the additional customized benefit bidding amount is expected to exceed 1,500 won in the current designated grade, the bid will be raised to 2000 won and 3000 won. Even when providing a discounted product by a custom search, by specifying a keyword of the discounted product provided on this site, it can be advertised by specifying only the customer rating that you want to expose as in the above customized delivery advertisement request.

The situation in which the additional customized benefits are provided as mileage is that when the customer adds the discount coupon to his / her coupon for use this week, prints it or takes a picture of it and shows it when he visits the place of purchase and purchases it. Checking the purchase visit on the coupon target issued on the day in the management window will provide the customer with additional personalized mileage originally decided to be provided on this site. This mileage will be provided in the way designated by the business owner (e.g., provided as a mileage deduction after two weeks or one month after purchase) to enjoy the advertising effect of remembering the business site again. And if a purchase is not made with a single personalized advertisement exposure, a number of advertisement exposure effects are enjoyed.

An example of a customized delivery ad text is as follows (Starbucks asks for a big discount, Starbucks 1500 won mileage discount + 30-70% discount of various discount providers + Personalized additional benefits for various discount products (e.g. 1000 Won) + Benefits-based video advertising personalized benefits (e.g. $ 500) + Discount Use ratings-based video advertising personalized benefits (e.g. 300 won)

The discounted mileage amount for each customer is deposited into the customer's bank account or managed as a cash account to be used as cash payment for purchases made on this site.

The profit model of this site is to receive a fee or a fixed amount for personalized benefits offered by the provider as a fee, and if the customer wants to buy a discount, he transfers it to his coupon book. You can make money by deducting a certain percentage of the mileage.

Discount product providers are assigned benefits to designated ratings and deliver them to the designated graders on a daily basis, unlike problems related to providing discount products in a short period of time in existing social commerce, and problems such as inability to target and market excellent customers and regular customers. By adjusting the number of targets according to their own business situation, they have the advantage of being able to immediately advertise the reaction effect.

Personalized advertisement based on detailed discount product use grade is consumed by individual household, gender, region and place, total discount product consumption grade, and various discount product consumption areas (social commerce, large mart, convenience store, home shopping, franchise, etc.). In consideration of the grade, the high-benefits are provided among the personalized benefits provided by the various customized advertisement providers, and the advertiser applies the higher advertising cost as the high level and the detailed area are designated. The detailed implementation method may be applied in the same way as the personal benefit level personalized advertisement.

Timely personalized advertisement based on personal rating is when the user photographs the image coat (QR code, etc.) in the place affiliate's room (menu, table, specific place, etc.) or the user's predefined behavior (specific operation) , Specific key input, etc., consumption by individual household, gender, total discount product consumption level or total benefit level, and various discount product consumption areas (social commerce, large mart, convenience store, home shopping, franchise, etc.) The advertisement cost calculation level is applied to the rating or the benefit rating for each consumption area (communication, card, bank, oil refinery, etc.), and the higher the advertising cost is specified as the advertiser specifies the higher level and the detailed area. The detailed implementation method may be applied in the same way as the personal benefit level personalized advertisement.

-Custom code of interlocking terminal: It is a code to set up the interlocking terminal that the user mainly uses in the main use places such as home, company, school, etc., where information is used for many hours for each user. It is a custom code that is set up to conveniently link and use their personalized service in the main use place of the individual by setting the interlocking terminal for each individual.

For example, the setting of the interlocking terminal may be performed by linking and registering the MAC address of the wireless transceiver connected to the main terminal and the MAC address of the corresponding interlocking terminal at a corresponding main utilization place for each individual. The method of linking and registering the interlocking terminal in the wireless LAN network based on the main terminal of the smartphone in the main utilization place is performed by the monitor of the interlocking terminal in the Internet address system such as the device identification address (MAC address) of the corresponding wireless transceiver and the wireless LAN transceiver. When the code pattern displayed on the interlocking terminal registration site (code pattern provided by code patterning the corresponding terminal's MAC address on the registration site) is captured by the camera of the main terminal, it is registered in association with the wireless LAN transceiver MAC address of the corresponding main location. Can be performed in a managed manner. In the wireless Internet network base of the mobile network, the main utilization place is registered and managed based on the MAC address or the GPS of the base station. When the image of the code pattern provided by the code pattern is registered at the registration site with the camera of the main terminal, the MAC address of the interlocking terminal is registered and managed in association with the main application.

The interworking method with the interlocking terminal designates the interlocking hope terminal by providing a list of terminals that can be interlocked with the corresponding interlocking terminal or linked to the individual automatically based on the positioning of the wireless Internet network or the wireless LAN network when the individual enters the interlocking custom transfer processing command. Can be. Unlike the system using the existing unique code pattern in the interworking application of the present invention, the code pattern generated in the interworking terminal registration system overlaps the MAC address group system range of the WLAN transceiver and the MAC address group system range of the communication network base station. Because it can be utilized, code pattern system is simple and can be processed quickly.

-Customization code for restriction of delivery field: Custom code for information provision condition related to personal menu. It is a code that restricts categories to allow or prohibit delivery to oneself or children.

Information characteristic code

The information characteristic code may also include a personal characteristic code. However, there is a difference that the personal characteristic code is a code assigned to the user, and the information characteristic code is a code assigned to the information. For example, the information characteristic code related to a discount product is a variety of social commerce discount product information, various large mart discount product information, various convenience store discount product information, various home shopping discount product information, various department store discount product information, various franchise discount products Code and use in information.

Correlation Calculation

Correlation calculations can be performed in a variety of ways. As an example of the correlation calculation, a method of using the dot product of the personal characteristic code and the information characteristic code is expressed in Equation (1). As another example of the correlation calculation, when the value of a predetermined component of the personal characteristic code is a predetermined value, the inner product of the personal characteristic code and the information characteristic code is output as the correlation, otherwise 0 is output as the correlation. There is a way.

Offline code

Offline code is a code provided from the outside of the terminal in the form of an image, sound or signal. The offline code may be, for example, a code having a printed pattern, such as a barcode, or a code transmitted in a wired or wireless signal, such as RFID. It can also be the input of numbers and letters on the phone. The offline code may be provided through various media. Offline codes are coded by an image taken by a mobile phone camera, for example, various offline codes may be provided through a printed codebook and a code displayed on a monitor. Offline code may be provided with advertisements or articles in other examples, such as newspapers, magazines, or flyers. For example, if a customer uses a wireless LAN or a Bluetooth terminal, he or she can know when and who comes to the affiliated partner's store in the customer's daily life (when installing a wireless LAN AP at the affiliated store). If it is known that customers can get customized advertisement benefits at the right time and time by setting or inputting the designated offline code, the actual customer does not come to the place and use the offline code. As with humans, it is possible to identify the level of occurrence of a person). In order to increase the responsiveness for each month, individual users may recommend ways to improve the utilization of the preset conditions.

In personal information service, offline code can be used for various purposes. As an example of the use of the offline code, by setting a personalized advertising code, fun code, personal information code, personal benefit code, etc. provided in a specific place (restaurant, shopping space, etc.), personalized information suitable for the place and time is provided. .

For example, you can take advantage of the effect of advertising in customized advertisements (customized advertisements that are provided with personalized benefits in connection with timely small situations or customized information) that are used by photographing (acting) offline codes or being provided with personalized information online. To increase the number of advertisements (some advertisements that can be customized to the individual in the present situation), the offer is provided as the following steps. First, when the customer photographs or clicks the advertisement code, a plurality of advertisement providers collect and provide benefits to the ten o'clock general;

When a customer views a large number of ad summary information or headlines and opens a single ad, the ad provider provides additional benefits.If not opened, the customer does not provide any additional benefits. Providers offer additional benefits divided into ten regular hours, but offer the same or slightly more benefits as opening one ad (adding a second to open the second ad, but an additional benefit to open the third ad) If not given, etc.).

Providing the benefits through the above system allows the customer to know the interaction with the advertisements that he / she wants relatively accurately. You can avoid opening up ads that aren't of interest to you.

Online code

The online code is a code formed by a user inputting or selecting through a user interface of a terminal. The web server 200 may receive the online code information from the terminal and transmit it to the service providing server 100, and the terminal may directly transmit the online code information to the service providing server 100.

In personal information service, the online code can be used for various purposes. In one example, the online code can be used to set a personal characteristic code similar to the offline code. As another example, the online code may be used to request personalized information. More specifically, the user may request personalized information from the service providing server 100 by inputting a search word (eg, a restaurant) in the search box. In this case, the service providing server 100 is obtained by searching for information corresponding to a search term (example: restaurant) delivered with the request for personalized information (example: restaurant information related to Chinese food, restaurant information related to Korean food, Form-related restaurant information) is selected as the information, and the correlation between the information characteristic codes of the information included in the selected information and the personal characteristic codes (for example: [Chinese, Korean, Western] = [0, 2, 0]) According to the figure, personalized information (eg, Korean food-related restaurant information) is selected, and the selected personalized information is provided to the user.

FIG. 2 is a diagram illustrating an example of the service providing server 100 employed in the personalized information service system represented in FIG. 1. Referring to FIG. 2, the service providing server 100 includes a database 110, an operation unit 120, and a communication unit 140.

The database 110 stores various kinds of information necessary for the operation of the service providing server 100. The database 110 stores personal characteristic code information, location management information, and information characteristic code information of users. The database 110 may further store information provided from the information provider. The database 110 may be provided according to the number of corresponding customers according to various personal characteristic code rating conditions such as personalized advertisement analysis data (generation, gender, product, consumption grade, benefit grade, etc., which are necessary for the advertiser to provide personalized advertisements. Information on the response rate per period, average advertising cost per period, and advertising cost fluctuation data for each period can be stored. The database 110 may further store information for users to set their own interest information. The database 110 may store a table storing offline codes and their meanings (for example, when the offline code is 0011, the meaning may be to request to select personalized information from clothing-related information provided by Company D. ) Can be stored.

The calculation unit 120 includes a personal characteristic code management function 121, an information characteristic code management function 122, an offline code management function 123, a personalized advertisement characteristic code management function 124, a correlation calculation function 125, Information processing function 126, and so on.

Personal characteristic code management function 121 is a function for modifying the benefit custom code according to the mileage, points, etc. provided by the affiliate, the function of modifying various personal characteristic code according to the user's setting or the user's response, the user's environmental conditions ( Location, type of terminal used, media used by the terminal, etc.), and the like.

The information characteristic code management function 122 includes various discount product analysis data necessary to provide a discount product, data related to a condition for providing a personalized discount product by a provider, response rate analysis data related to a discount product use provided to a provider by period, and a provider. It may include a function of storing and modifying data for calculating additional benefits and bidding.

The offline code management function 123 may include a function of managing a table storing offline codes and their meanings.

Personalized ad code management function 124 is a variety of personalized advertising analysis data necessary to provide a personalized advertising, advertisers data related to advertising conditions for requesting personalized advertising, personalized advertising related response rate analysis data provided to the advertiser by period It may include a function of storing and modifying data for advertisement fee calculation and bidding when an advertiser requests an advertisement.

The correlation calculation function 125 means calculating a correlation between the personal characteristic code and the information characteristic code.

The information processing function 126 selects the information to be used for the correlation calculation according to the personal characteristic code, the information characteristic code, the online code, the offline code, etc. and the selected personalized information at a suitable time (customized information stored in the database 110). According to the provision conditions, or immediately to the request of the main terminal 300 or the companion terminal 400) to the appropriate terminal (customized information providing terminal stored in the database 110, the main terminal 300 or the request for information provision) To the companion terminal 400 or to a terminal designated by the master terminal 300 or the companion terminal 400 that has requested information provision). When the main terminal 300 or the companion terminal 400 does not include a decoder for decoding the offline code pattern, the operation unit 120 may determine the offline code pattern transmitted from the main terminal 300 or the companion terminal 400. It may further comprise a function for decoding.

The calculation unit 120 has a location management function 131, personalized menu personalized delivery function 132, offline personalized delivery function 133, interlocking personalized delivery function 134, scheduled personalized delivery function 135, storage personalized delivery function ( 136), the advertisement personalization delivery function 137 and the like can be additionally performed.

The location management function 131 manages a location for each individual, and the location of a specific place, such as data identifying a location for each use in the database 110 (using GPS, a MAC ID of a wireless transmitter or a wireless LAN, Bluetooth, etc. of a corresponding location). Process to determine personal menu by location or customized delivery terminal by location.

The menu customization delivery function 132 is responsible for providing personalized information according to the personal menu of the personal characteristic code, receiving a request message related to menu customization delivery of the customer terminal (mobile phone, PC, IPTV, etc.) or menu customization If the offer scheduler needs to provide customized according to a predetermined process, it processes the customized offer to the personal menu by linking with the location management function 131 for managing individual locations.

 When the offline personalized delivery function 133 is requested to provide the offline code personalization, the personalized personal computer delivers the personalized device by determining a terminal to be personalized by interworking with the location management function 131 for managing individual locations if necessary.

 The interlocking personalized delivery function 134 is interlocked with the location management function 131 and, if necessary, the terminal to be delivered to the user personalized delivery to the terminal.

The reservation personalized delivery function 135 checks that the user moves to a location designated by the user with the support of the location management function 131 when the reservation personalized delivery is processed, and the terminal of the location specified in the same process as the interlocking personalized delivery process. Pass personalized information to.

When the storage alignment transfer function 136 receives the storage alignment transfer process, the storage alignment transfer function determines a terminal to transfer the storage alignment by supporting the location management function 131 when necessary. Stored personalized delivery allows the stored personalized delivery scheduler to deliver the stored personalized information to the personal menu of the customer terminal when the user is at the primary location and periodically corresponds to the stored delivery schedule.

The advertisement personalization delivery function 137 processes the delivery of personalized advertisements included in various personalized information for each user. Even in the same personalized information delivery, the content of the personalized advertisement included in the personalized information is provided differently for each individual.

The communication unit 140 performs communication with the main terminal 300, the companion terminal 400, or the web server 200 through the communication network 500.

3 is a diagram illustrating an example of a main terminal 300 or a companion terminal 400 employed in the personalized information service system shown in FIG. 1. Referring to FIG. 3, the main terminal 300 or the companion terminal 400 may include a user interface 310, an offline code acquisition unit 320, a location information acquisition unit 330, an operation unit 340, and a communication unit 350. It includes.

The user interface 310 is a part for providing an interface between the user and the terminal. The user interface 310 may input an online code, set a personal characteristic code, or the like through the user interface 310. In addition, personalized information provided from the service providing server 100 may be displayed through the user interface 310.

The offline code acquisition unit 320 performs a function of obtaining an offline code pattern. The offline code acquisition unit 320 may be, for example, a digital camera, a scanner, or an RFID reader.

The location information acquisition unit 330 performs a function of obtaining GPS information or a MAC address. The location information acquisition unit 330 may be, for example, a GPS receiver.

The calculation unit 340 transfers the information provided from the user interface 310, the offline code acquisition unit 320, or the location information acquisition unit 330 to the communication unit 350, and the personalized information provided from the communication unit 350. To perform the function of delivering to the user interface (310). In addition, the operation unit 340 may perform a decoding function of analyzing the offline code pattern provided from the offline code acquisition unit 320 and extracting the offline code therefrom.

The communication unit 350 communicates with the web server 200 or the service providing server 100 through the communication network 500.

4 is a view showing a personalized information service method according to an embodiment of the present invention. Referring to FIG. 4, the personalized information service method includes selecting personalized information (S300) and providing personalized information (S400).

In the personalized information selection step (S300), the service providing server 100 according to the degree of correlation between the personal characteristic code corresponding to the characteristics (grade, etc.) of the user and the information characteristic code corresponding to the characteristics (grades, etc.) of the information. The mileages provided by the individual mileages provided by various mileage providers and personalized discount product information of various kinds, the personalized discount products of various types, which are given high personalized benefits for each discount product, the high personalized benefits for each personalized advertisement, and various mileage providers Choose personalized information that combines at least one personalized benefit that utilizes deductions.

In step S400 of providing personalized information, the selected personalized information is provided to the user's terminal. The user terminal provided with the selected personalized information may be a personal information providing terminal set in the personal characteristic code input step (S100). In addition, the user terminal provided with the selected personalized information may be a terminal requesting personalized information. The terminal may provide offline code, offline code pattern or online code while requesting personalized information. In addition, the user terminal provided with the selected personalized information may be a terminal designated by the user who requested the personalized information.

The personalized information service method may further include a personal characteristic code input step S100 and a personalized information selection step S200.

In the personal characteristic code input step (S100), the user may set personalized information, conditions for providing personalized information, personalized information providing terminal, or personal menu. When the personalized information providing condition is set, the personalized information providing step S400 is performed only when the set condition is satisfied. In addition, when the personalized information providing terminal is set, the selected personalized information is provided to the personalized information providing terminal in performing the personalized information providing step (S400).

In the personal information selection step (S200), the service providing server 100 selects personal information to be used in the correlation calculation. Personalized information can be selected in a variety of ways. For example, when the offline code or the offline code pattern is provided from the terminal 300 or 400, the personalized information corresponding to the offline code may be selected as the personalized information to be used for the correlation calculation. As another example, when the online code is provided from the web server 200, personalized information corresponding to the online code may be selected as personalized information to be used for correlation calculation.

Claims (7)

According to the degree of correlation between the personal characteristic code corresponding to the characteristics of the user (grade, etc.) and the information characteristic code corresponding to the characteristics (grade, etc.) of the user, the various types of personalized benefits are given to the user for each discount product. Individuals that combine at least one personalized discount product information, a large number of personalized advertisement information for which a high personalized benefit is given for each personalized advertisement, and personalized benefit information utilizing the mileage provided by various mileage providers. Personalized information service providing server; And
Personalized service system comprising a user terminal receiving the selected personalized information. The method according to claim 1,
The personal characteristic code is a custom code, social commerce custom code, large mart custom code, convenience store custom code, online shopping mall custom code, home shopping custom code, department store custom code, franchise custom code, time-specific special discount custom code, delivery field restrictions It has at least one of a custom code and a linking terminal custom code, and may have a separate value for each time, location, place, website, or user terminal, and according to the user's response to the customized information delivered to the user. Personalized service system that can be changed.
The method according to claim 1,
The service providing server is a personalized service system that can be used in the correlation calculation using at least one of the offline code (image code, number or text input of the mobile phone, etc.) and the online code provided from the user terminal or additional terminal.
According to the degree of correlation between the service providing server and the personal characteristic code corresponding to the characteristic (class, etc.) of the user and the information characteristic code corresponding to the characteristic (class, etc.) of each information,
The personalized discount product information for each type, which is given a high personalized benefit for each discount product, a plurality of personalized advertisement information for which a high personalized benefit is given for each personalized advertisement, and the mileage provided by each mileage provider Selecting personalized information combined with at least one personalized benefit information utilized by subtraction; And
Transmitting the selected personalized information to the user's terminal.
Personalized information service method comprising a.
The method of claim 4,
The personal characteristic code is a custom code, social commerce custom code, large mart custom code, convenience store custom code, online shopping mall custom code, home shopping custom code, department store custom code, franchise custom code, time-specific special discount custom code, delivery field restrictions It has at least one of a custom code and a linking terminal custom code, and may have a separate value for each time, location, place, website, or user terminal, and according to the user's response to the customized information delivered to the user. Personalized information service method that can be changed.
The method of claim 4,
The service providing server is a personalized information service method that can be used in the correlation calculation using at least one of the offline code (image code, number or text input of the mobile phone, etc.) and online code provided from the user terminal or additional terminal.
The method of claim 4,
The various personalized advertising method applied in the personalized information service is a personalized personality that can apply at least any one of personal benefit level-based personalized advertising, discount product use grade-based personalized advertising, individual grade-based timely and personalized advertising. Information service method.

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