KR20120022113A - System and method for exposing research list - Google Patents

Abstract

According to an exemplary embodiment of the present invention, a research exposure system includes: a research search unit for searching a research list associated with a search word input by a user in a research information DB; An exposure control unit determining whether or not the searched research list is exposed; And a research research exposure unit exposing the research list determined as the result of the determination.
In addition, the research exposure system according to another embodiment of the present invention, the research search unit for searching the research information DB associated with the web page called by the user; An exposure control unit determining whether or not the searched research list is exposed; And a research exposure unit that exposes a research list that is determined to be exposed as a result of the determination of the exposure control unit.
According to the embodiment of the present invention as described above, by openly exposing the survey content and collecting a variety of response samples, it is possible to secure the representativeness and reliability of online research, web users can search the portal site, blog, You can increase your response rate by taking the time to browse news, other sites, and more.

Description

Research exposure system and method {System and method for exposing research list}

The present invention relates to a research exposure system and method, and more particularly, to search for a research list associated with a search word input by a user or a research list associated with a web page called by a user in a research information DB. The present invention relates to a research exposure system and a method which can improve public access and response rate to research, thereby securing representativeness and reliability for research research by exposing research lists that are determined to be exposed.

When selecting participants for a survey, members of the population should be interested in the survey (research) by default.But those who are not members of the panel are unlikely to receive the survey, so the possibility of participating in the survey is realistic. Few.

In addition, under the current method of collecting responses to the survey on a first-come, first-served basis, even a panel that does not use the mail periodically may not participate in the survey if the survey is completed on a first-come, first-served basis.

In addition, even if a user opens a mail regarding a survey, if the panel cannot afford to respond to the survey at the present time, the opportunity is returned to a part-time worker who specializes in responding to the survey.

Therefore, rather than emailing only a handful of panels when collecting responses to surveys, a new approach to survey exposure that maximizes the exposure of the survey so that most web users can participate in the survey. Required.

Accordingly, the problem to be solved by the present invention in order to solve the above problems, the research exposure system that can secure the representativeness and reliability of online research by performing the exposure of the questionnaire openly and collecting a variety of response samples, and To provide a way.

In addition, another technical problem to be solved by the present invention, the research exposure system that can collect responses from various people by randomly exposing the survey to reduce the overload of the survey response and block the collection of responses by part-time panel panel And a method.

Problems to be solved by the present invention are not limited to the above-mentioned problems, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to another aspect of the present invention, there is provided a research exposure system, including: a research search unit for searching a research list associated with a search word input by a user in a research information DB; An exposure control unit determining whether or not the searched research list is exposed; And a research research exposure unit exposing the research list determined as the result of the determination.

In addition, a research exposure system according to another embodiment of the present invention for achieving the above technical problem, the research search unit for searching the research information associated with the web page called by the user in the research information DB; An exposure control unit determining whether or not the searched research list is exposed; And a research exposure unit that exposes a research list that is determined to be exposed as a result of the determination of the exposure control unit.

In addition, the research exposure method according to another embodiment of the present invention for achieving the above-described technical problem, the method comprising the steps of: searching the research information DB associated with the search word input by the user; Determining whether to expose the searched research list; And exposing a research list that is determined to be exposed as a result of the determination.

In addition, a research exposure method according to another embodiment of the present invention for achieving the above-described technical problem, the method comprising the steps of: searching the research information DB associated with the web page called by the user; Determining whether to expose the searched research list; And exposing a research list that is determined to be exposed as a result of the determination.

Specific details of other embodiments are included in the detailed description and the drawings.

According to the research exposure system and method according to the embodiment of the present invention as described above, one or more of the following effects exist.

First, it is possible to secure the representativeness and credibility of online research by openly exposing the survey contents and collecting various sample responses.

Second, by randomly exposing the questionnaire, it is possible to reduce the overload of the questionnaire response and to block the collection of responses by the part-time panel to collect responses from various people.

Third, the response rate of the survey can be increased by allowing the web user to spend time browsing the portal site, browsing blogs, news, and other sites, thereby increasing the response rate, and collecting the response of the survey in the shortest period of time.

The effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is an overall configuration diagram of a research exposure system according to an embodiment of the present invention.
2 is an overall flowchart of a research exposure method according to a first embodiment of the present invention.
3 is an overall flowchart of a research exposure method according to a second embodiment of the present invention.
4 is an exemplary view illustrating a research exposure method according to the first embodiment of the present invention.
5 is an exemplary view of a research exposure method according to a second embodiment of the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be embodied in various different forms, and the present embodiments merely make the disclosure of the present invention complete, and are common in the art to which the present invention pertains. It is provided to fully inform those skilled in the art of the scope of the invention, which is to be defined only by the scope of the claims.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. As used herein, "comprises" and / or "comprising" does not exclude the presence or addition of components other than the mentioned components. Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used in a sense that can be commonly understood by those skilled in the art.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to describe the present invention in more detail. Like reference numerals refer to like elements throughout.

1 is a view showing the overall configuration of a research exposure system according to an embodiment of the present invention.

Referring to FIG. 1, a research exposure system according to an exemplary embodiment of the present invention includes a research information DB 105, a research search unit 110, an exposure control unit 120, a research exposure unit 130, and a participation condition control unit ( 140, the research response collection unit 150 and the profit earning unit 160 is configured.

The research information DB 105 is a database in which research research contents provided from an individual or a group that requested research research are stored.

The research search unit 110 performs a function of searching and retrieving a research list related to a search word input by a user performing a search using a search site from the research information DB 105.

In addition, the research search unit 110 performs a function of searching and retrieving a research list associated with the web page from the research information DB 105 when a web page on which a revenue solution in the form of a widget or web fragment is called by the user is called. . In this case, the association with the web page may be determined based on at least one of a category, a keyword, and a tag of the web page. Here, the web page may include a search page of a portal site, a blog, a press web page, a cafe, a club, an individual site, and the like, and may be any web page in which a revenue solution in the form of a widget or a web piece may be installed. .

The exposure control unit 120 performs a function of determining whether to expose the searched research list. In determining whether the exposure is based on at least one of the response rate, the investigation period, and the exposure frequency to the research list. For example, by increasing the frequency of exposure automatically in the order of research with low response rates or shorter survey periods, it is possible to induce a lot of participation until the end of the survey period, resulting in a stable and efficient response rate.

The research exposure unit 130 performs a function of exposing the research determined that the research can be exposed as a result of the determination by the exposure control unit 120. It is desirable to expose the research randomly according to the access time of the web page to which the research list is exposed so that the respondents can be randomly extracted.

In particular, when the research exposure unit 130 searches a research list associated with a search word input by a user in a search site, the research exposure unit 130 may separately form a “research category” in the search site. You can also expose your research list through. In addition, as a second embodiment, the research exposure unit 130 may expose a research list using a revenue solution in the form of a widget or a web fragment separately installed on a web page.

In both cases described above, the research exposure unit 130 may expose the participation profit, the research subject, and the research participation period for each research included in the exposed research list.

The participation condition controller 140 determines whether the user meets the participation condition given to the selected research when one of the exposed research lists is selected by the user, and participates when the participation condition is met. If it does not meet the conditions of participation, it will play the role of refusing participation.

The research response collector 150 collects a response to the research when approving the participation in the research, and, when rejecting the research, collects a response to the alternative research that satisfies the participation condition of the rejected user. Collect the role.

In the first embodiment of searching for a research list associated with a search word input by a user in a search site, the profit earning unit 160 accumulates participation proceeds to a user who participated in the research in which a response was collected by the research response collection unit 150. It performs the function of giving. In addition, in the second embodiment of exposing a research list by using a revenue solution in the form of a widget or a web fragment separately installed on a web page, a participation rate may be distributed to the user and the owner of the web page at a predetermined rate. It may be.

Now, the research exposure method using the research exposure system according to the above-described embodiment of the present invention will be described with reference to FIGS. 2 to 5.

2 is an overall flowchart of a research exposure method according to a first embodiment of the present invention.

First, the research search unit 110 searches for a research list associated with a search word input by a user from the research information DB 105 (S102).

The exposure control unit 120 determines whether or not to expose the research list searched by the research search unit 110 on the screen of the search site (S104). In determining whether such exposures are based on at least one of the response rate, the investigation period, and the exposure frequency of the research list so far, the research may be performed in a low response rate, a short investigation period, or a low exposure frequency. Increasing the frequency of exposure to exposure can lead to greater participation and increased access by the end of the investigation period.

After determining whether to expose the research list, the research exposure unit 130 exposes the list of research determined to be exposed (S106). Here, the method of exposing a research list may use a method of exposing a list of research items related to the search word and a search result of a search site search engine in which the search word is input. In other words, when a searcher enters the search term 'car' into the search field of the portal site, a search list that is highly related to the search term 'car' is displayed on the screen. In particular, a separate research category "research category" may be created on the search site to display the research list through this category. An example of this is shown in FIG. 4.

Referring to FIG. 4, when a search is performed by inputting the word 'car' into the search term input field 410 of the portal site, the search term 'car' is searched through the research category 420 formed on the left side of the screen. It can be seen that the research list 430 related to 'is exposed in the form of a box at the bottom.

In this case, the subjects of research (examination on car preferences, car brand awareness survey), research participation period (up to 2010/05/04, up to 2010/05/06), and participation profits for research (KRW 1,000, 800) It can be seen that information about the circle is exposed together.

Next, when the user selects one of the exposed research lists (S108), the user moves to a research participation login page to induce the user to log in. In addition, the participation condition controller 140 determines whether the user meets the participation condition applied to the selected research (S110). This may determine whether the user meets the participation condition by comparing the information about the logged-in user with the participation condition of the corresponding research.

If it is determined that the participation conditions are met, the participation condition controller 140 approves participation in the research (S112), whereby the research participants respond to each item of the research in the research participation page, and research The response collector 150 collects a response to the research (S116).

If it is determined that the participation condition is not met, the participation condition controller 140 rejects the participation in the research (S114), and suggests alternative research that satisfies the participation condition of the rejected user. This is to minimize the departure of research participants. The research response collector 150 collects the responses to the replaceable research (S118).

Finally, the earnings earning unit 160 accumulates participation proceeds to the user who participated in the research in which responses were collected (S120).

3 is an overall flowchart of a research exposure method according to a second embodiment of the present invention.

First, the research search unit 110 searches the research information DB 105 for a research list associated with a web page called by a user (S202). The relevance to the web page may search for a research list highly related to the web page based on at least one of a category, a keyword, and a tag of the web page. Searching for a certain number of research in order of most relevant research.

Next, the exposure control unit 120 determines whether the exposure to the searched research list (S204). In determining whether such exposures are based on at least one of the response rate, the investigation period, and the exposure frequency of the research list so far, the research may be performed in a low response rate, a short investigation period, or a low exposure frequency. Increasing the frequency of exposure to exposure can lead to greater participation and increased access by the end of the investigation period.

After determining whether to expose the research list, the research exposure unit 130 exposes the list of research determined to be exposed (S206). Here, the method of exposing the research list may use a method of exposing the research list by using a revenue solution in the form of a widget or a web fragment separately installed on the web page. That is, by installing a profitable solution in the form of a widget or a web fragment on a web page such as a search page of a portal site, a blog, a press web page, a cafe, a club, or an individual site, a user who visits the web page may not be able to access the contents of the web page. It exposes a list of related research in the form of the widget or web fragment. An example of this is shown in FIG. 5.

Referring to FIG. 5, a questionnaire list regarding a new product purchase cycle is exposed using a research-related widget installed in a blog, and a research topic is about a new product purchase cycle. The period is until May 08, 2010.

The revenue solution also randomly exposes research based on the time the web page is called (the time the web page is clicked). The call time is, for example, 0.0001 seconds, and the survey corresponding to the time called in the research list within the same category range is exposed, and the frequency of the exposure may be determined according to the response rate and the survey period of the research. . Thus, in this way, a user viewing the same web page can only see the same research list by calling the web page at the same time, for example, by 0.0001 seconds, so the probability of seeing the same research list is very slim.

Next, when the user selects one of the four researches exposed (S208), the participation condition controller 140 determines whether the user meets the participation condition applied to the selected research (S210). ).

If it is determined that the user satisfies the participation condition to participate in the survey regarding the purchase of the new product, the participation condition controller 140 approves participation in the research (S212), and the research response collector 150 Collects the user's response to the research (S216).

If it is determined that the participation condition is not met, the participation condition controller 140 rejects the participation in the research (S214), and the research response collection unit 150 replaces the meeting condition of the rejected user. When the user selects one research by exposing a list of possible other researches, a response to the selected research is collected (S218). This is to prevent users who are irrelevant or unrelated to the topic of research from participating in the research, which causes the research objectivity to be less objective and credible.

Lastly, the profit earning unit 160 accumulates participation proceeds to the users who participated in the research in which the responses were collected, or the participation proceeds are distributed to the user who participated in the research and the installer of the widget or the web fragment at a predetermined rate ( S220). That is, when information including the installer's unique code of the revenue solution is inserted into the web page, the installer's unique code is called when the user participates in research, and the profit earning unit 160 for the called unique code By grasping the information will be distributed to the installer corresponding to the unique code at a certain rate.

As a result, the owner of the web page that installs the revenue solution in the form of widgets or web fragments earns the profit when a user who participates in the research through the profit solution generates more profits. They will install the revenue solution, which can improve research exposure and accessibility.

On the other hand, the research exposure method according to an embodiment of the present invention can be implemented by being stored in a computer-readable recording medium recording a program for executing the method.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be appreciated that one embodiment is possible. Accordingly, the true scope of the present invention should be determined by the technical idea of the claims.

105: research information DB 110: research search unit
120: exposure control unit 130: research exposure unit
140: participation condition control unit 150: research response collection unit
160: earning portion

Claims (24)

A research search unit for searching in a research information DB a research list associated with a search word input by a user;
An exposure control unit determining whether or not the searched research list is exposed;
And a research exposure unit that exposes a research list that is determined to be exposed as a result of the determination. A research search unit for searching a research list associated with a web page called by a user in a research information DB;
An exposure control unit determining whether or not the searched research list is exposed;
And a research exposure unit that exposes a research list that is determined to be exposed as a result of the determination of the exposure control unit. The method of claim 2,
The research search unit,
And searching for a research list highly related to the web page based on at least one of a category, a keyword, and a tag of the web page. The method according to claim 1 or 2,
The exposure control unit,
And determining whether the exposure is based on at least one of a response rate, an irradiation period, and an exposure frequency with respect to the research list. The method of claim 1,
The research exposed portion,
And exposing the research list through a research category separately formed in a search site to which the search word is input. The method of claim 2,
The research exposed portion,
And exposing the research list by using a form of a widget or web fragment separately installed on the web page. The method according to claim 5 or 6,
The research exposed portion,
A research exposure system that exposes the participation proceeds, research subjects, and research participation periods for each research included in the exposed research list. The method according to claim 1 or 2,
When one of the exposed research lists is selected by the user, it is determined whether the user meets the participation condition given to the selected research, and if the participation condition is met, the user participates in the research. A participation condition controller that approves and refuses to participate in the research if the participation condition is not met;
A research response collection unit for collecting a response to the research when approving the participation in the research, and collecting a response to the alternative research that satisfies the participation condition of the user when refusing to participate in the research Research exposure system. The method according to claim 1 or 2,
The research exposure system further comprises a earning earning portion for earning the participation proceeds to the user who participated in the research in which the response was collected or by allocating participation proceeds to the user and the owner of the web page at a predetermined rate. The method of claim 2,
The web page,
Research exposure system, one of search pages, blogs, press pages, portals, cafes, clubs, or individual sites on portal sites. Retrieving from a research information DB a research list associated with a search word input by a user;
Determining whether to expose the searched research list;
And exposing a research list that is determined to be exposed as a result of the determination. The method of claim 11,
Determining whether the exposure is,
And determining whether the exposure is based on at least one of a response rate, an irradiation period, and an exposure frequency with respect to the research list. The method of claim 11,
The exposing step,
And exposing the research list through a research category separately formed in a search site to which the search word is input. The method of claim 13,
The exposing step,
The research exposure method for exposing the participation proceeds, research topics, and the research participation period for each research included in the exposed research list. The method of claim 11,
Determining whether the user satisfies a participation condition granted to the selected research when one of the exposed research lists is selected by the user;
Approving participation in the research if the participation condition is met, and refusing to participate in the research if the participation condition is not met;
Collecting a response to the research when approving the participation in the research, and collecting a response to the alternative research that satisfies the participation condition of the user when refusing to participate in the research. Research exposure methodology. The method of claim 15,
And earning the proceeds from the users who participated in the research in which the response was collected. Retrieving a research list from a research information DB associated with a web page called by a user;
Determining whether to expose the searched research list;
And exposing a research list that is determined to be exposed as a result of the determination. The method of claim 17,
The searching step,
And searching for a research list highly related to the web page based on at least one of a category, a keyword, and a tag of the web page. The method of claim 17,
Determining whether the exposure is,
And determining whether the exposure is based on at least one of a response rate, an irradiation period, and an exposure frequency with respect to the research list. The method of claim 17,
The exposing step,
And exposing the research list by using a form of a widget or web fragment separately installed on the web page. The method of claim 20,
The exposing step,
The research exposure method for exposing the participation proceeds, research topics, and the research participation period for each research included in the exposed research list. The method of claim 17,
Determining whether the user satisfies a participation condition granted to the selected research when one of the exposed research lists is selected by the user;
Approving participation in the research if the participation condition is met, and refusing to participate in the research if the participation condition is not met;
Collecting a response to the research when approving the participation in the research, and collecting a response to the alternative research that satisfies the participation condition of the user when refusing to participate in the research. Research exposure methodology. The method of claim 20,
The method further comprises the step of allocating a portion of the proceeds to the user participating in the research collected the response and the installer or the installer of the widget or the web piece is accumulated and earned. The method according to any one of claims 17 to 23,
The web page,
How to expose research, one of search pages, blogs, press pages, portals, clubs, or individual sites on portal sites.

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