KR20120009545A - Server that constructs interactive contents and provides them to local terminal - Google Patents

Abstract

The present invention relates to a server for structurally generating interactive content and providing the same to a local terminal, comprising: at least one screen composed of a plurality of components, at least one playlist composed of the at least one screen, and the at least one Interactive content may be generated by reflecting screen configuration information configured as a playlist, and the generated interactive content may be transmitted to a local terminal.

Description

Server that constructs interactive contents and provides them to local terminals {SERVER OF PROVIDING LOCAL TERMINAL WITH STRUCTURAL INTERACTIVE CONTENTS}

The present invention relates to a technique for structurally generating interactive content and transmitting it to a local terminal.

Most companies use various media to advertise their products for sale or promotion.

Recently, thanks to the rapid development of digital technology, it is possible to advertise products through digital devices.

For example, a large discount store advertises a specific product through an LCD monitor, and a consumer can check the advertisement to determine a product to purchase.

The content for advertising a product may be provided from a centrally managed local server, and each local server may provide advertisement content specialized for each local terminal by reflecting the types of products located around the local terminal.

Customers who visited the discount store can check the advertisement displayed on the LCD monitor and check the information on the products of interest.

Conventionally, content provided by a local terminal installed in a discount store is merely a level of displaying images and videos repeatedly.

Such content may be used as information provided to maximize an advertisement effect on a specific item. When the content is simply displayed, the displayed content cannot appeal to the user greatly.

Interactive content providing server according to an embodiment of the present invention comprises at least one screen composed of a plurality of components, at least one playlist consisting of the at least one screen, and screen configuration information consisting of the at least one playlist And a bidirectional content generation unit for generating bidirectional contents by reflecting the scheduling, and a scheduling processor configured to schedule the bidirectional contents to be transmitted to a local terminal.

According to an embodiment of the present invention, by managing the structured content, it is possible to provide the convenience of management according to the addition and modification of the content.

According to an embodiment of the present invention, by displaying the content displayed on the local terminal in various forms, it is possible to provide high quality content to the user.

According to an embodiment of the present invention, interactive communication with a user viewing content is possible.

According to an embodiment of the present invention, marketing data such as a user's awareness of a brand, a manufacturer of a product, a response, a request to an improvement, etc. may be collected in real time.

According to one embodiment of the invention, it is possible to change the content quickly to reflect the needs of the user.

1 is a diagram illustrating a service system for providing an interactive content service according to an embodiment of the present invention.
2 is a block diagram illustrating an interactive content providing server according to an embodiment of the present invention.
3 and 4 are views illustrating display areas displayed on various screens of a local terminal according to an embodiment of the present invention.
5 to 9 are diagrams illustrating a structural configuration of interactive content according to an embodiment of the present invention.
10 is a diagram illustrating scheduling of interactive content in terms of a program according to an embodiment of the present invention.
FIG. 11 illustrates scheduling of interactive content in view of a playlist according to an embodiment of the present invention. FIG.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the present invention, when it is determined that detailed descriptions of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terminology used herein is a term used to properly express a preferred embodiment of the present invention, which may vary according to a user, an operator's intention, or a custom in the field to which the present invention belongs. Therefore, the definitions of the terms should be made based on the contents throughout the specification. Like reference numerals in the drawings denote like elements.

1 is a diagram illustrating a service system 100 for providing an interactive content service according to an embodiment of the present invention.

The service system 100 according to an embodiment of the present invention may provide interactive contents to local terminals 130 and 150 connected to a network by using the interactive contents providing server 110.

Interactive content according to an embodiment of the present invention may be structurally formed based on at least one or more screens consisting of a plurality of components, at least one playlist consisting of the at least one or more screens, the structurally formed The interactive content may be played for different playback times at various locations on the screen of the local terminals 130 and 150.

Therefore, by using the structured interactive contents, by displaying the contents displayed on the local terminal in various forms, it is possible not only to provide high quality contents to the user, but also by adding and modifying the contents by structuring and managing the contents. It can provide convenience of management.

For example, the interactive content according to an embodiment of the present invention may be provided to a local terminal such as a monitor installed in a large discount store.

That is, the interactive content providing server 110 may schedule and provide the interactive content to a local terminal such as a monitor installed in a large discount store, and collect feedback information from a user who views the provided interactive content.

To this end, the interactive content providing server 110 may collect advertisement content for a specific product from a content provider (CP) and process the interactive content.

In this case, the processing of the interactive content may be edited from the manager terminal 120 connected through a network.

As used herein, the interactive content may include multimedia data such as a still image or a video such as an image, and in addition to advertisement content, questionnaire content, quiz event content, detailed description content of a specific product, and recipe information content And the like.

For example, the content provider provides advertisement contents for various goods, and generates interactive content in which link information for viewing the advertisement contents is inserted according to an edit signal input from the user terminal 120. Can be.

The local terminals 130 and 150 may provide feedback to the interactive content providing server 110 by a user located in a large discount store viewing the interactive content in response to the interactive content on a monitor.

Due to the nature of large discount stores, similar products are placed in the same area for ease of management and purchase. To this end, local terminals may be grouped by the region where they are located.

In other words, local terminals located in a specific area where industrial products are displayed may be grouped into a group A as shown in FIG. 1, and local terminals located in a specific area where food products are displayed may be grouped into a group B.

That is, the local terminal 130 belonging to the group A may display the interactive content related to the industrial product, and the local terminal 150 belonging to the group B may display the interactive content related to the food product.

Information related to grouping of these local terminals may be stored in a grouping information database, and the grouping information database may be included in the interactive content providing server 110 or externally connected to the interactive content providing server 110 through a network. have.

Local terminals according to an embodiment of the present invention can be managed through a local server.

For example, the local terminals belonging to the group B may receive and display interactive content from the local server 140, and the local server 140 may be implemented in a structure in which the local server 140 is connected to the interactive content providing server 110 through a network. have.

The interactive content providing server 110 according to an embodiment of the present invention may provide interactive contents without restriction of a location to a local terminal having a display based on software and hardware based on Windows OS or Linux.

The communication between the interactive content providing server 110 and each local terminal may be applied in various ways.

The communication connection from the inside of the store (local server) to each local terminal may be implemented in a wireless form in consideration of problems such as inconvenience of installation work, high cost, and aesthetic damage due to cabling. For example, in order to prevent the inconvenience of having to re-wire every time the merchandise display changes, it is desirable to connect wirelessly to each local terminal in the store.

To this end, each local terminal should be equipped with a wireless Internet modem, the interactive content providing server 110 should be connected to the wireless Internet network.

In the present specification, an embodiment in which interactively formed interactive content is provided to a large discount store, but it is apparent that the interactive content may be provided in various regions.

2 is a block diagram illustrating an interactive content providing server 200 according to an embodiment of the present invention.

The interactive content providing server 200 according to the exemplary embodiment of the present invention may include the interactive content generator 210 and the scheduling processor 220 to generate structural interactive content.

The interactive content providing server 200 according to an embodiment of the present invention may collect contents from a predetermined content provider and generate contents from an administrator in order to generate interactive contents.

First, the interactive content generator 210 generates interactive content using the collected / inputted contents.

Interactive content generation unit 210 according to an embodiment of the present invention is at least one screen consisting of a plurality of components, at least one playlist consisting of the at least one screen, the screen consisting of the at least one playlist The interactive content may be generated by reflecting configuration information.

The plurality of components may be interpreted as a unit for forming the screen by being disposed in predetermined display areas of the screen based on the screen configuration information. That is, the plurality of components may be interpreted as contents displayed on one side of the screen of the local terminal.

For example, if there are a plurality of images sequentially displayed on a screen of a local terminal, the videos and the plurality of images may be interpreted as a plurality of components.

The at least one screen may be interpreted as a screen unit allocated to at least one or more display areas divided into at least one screen on the screen of the local terminal.

That is, in order to display the structured interactive content, the local terminal may divide the screen into several pieces and display different interactive content on each of the divided screens.

Each of the divided screens may be a display area, and the screen may be displayed on the display area.

The at least one playlist may be interpreted as list information on at least one or more screens allocated to the at least one display area. That is, when screens 1 to 3 are displayed on a specific display area, the playlist for the display area may include the screens 1 to 3.

3 and 4 are views illustrating display areas displayed on various screens of a local terminal according to an embodiment of the present invention.

As illustrated in FIG. 3, a playlist including at least one screen may be displayed on the screen 300 of the local terminal through the display area 1 310.

The screen 300 of the local terminal is not divided, and a plurality of screens may be displayed only in one display area 1 310. In this case, since there is only one display area 1 310, the screen configuration information does not need information on a reproduction position, and may include only time information to be reproduced for each screen.

Referring to FIG. 4, the screens 410, 420, 430, and 440 of the local terminal may be divided into various display areas.

First, as an example, the screen 410 of the local terminal may include a display area 1 411 and a display area 2 412 divided into the same size.

As another example, the screen 420 of the local terminal may be divided into the display area 1 421 and the display area 422. The screen 420 of the local terminal may further extend the display area 1 421 from the display areas divided into the same size to display interactive contents.

In order to display the interactive content, the administrator may control screen configuration information of the interactive content providing server through the administrator terminal.

For example, when the manager drags and expands the display area 1 421 using the manager terminal, the display area 2 422 may be reduced to a relatively small size. Screen configuration information is generated to change the size of the screen played in each display area according to the edit signal of the administrator, and the local terminal may display each screen on the screen according to the screen configuration information reflecting the changed size. have.

The change / generation of the screen configuration information may be generated by editing of the administrator, wherein the administrator may edit / create the screen configuration information by using a selected template provided from a template database.

To this end, the interactive content providing server 200 according to an embodiment of the present invention may further include a template database. As another example, the interactive content providing server 200 according to an embodiment of the present invention may be provided from an external server without storing the template.

The screen 430 of the local terminal may be divided into a display area 1 431, a display area 2 432, and a display area 3 433. Similarly, the display area 1 431 and the display area 2 432 may be extended by the screen configuration information.

In addition, the screen 440 of the local terminal may be divided into a display area 1 441, a display area 2 442, and a display area 3 443.

Referring back to FIG. 2, the scheduling processor 220 may schedule the generated interactive content to be transmitted to the local terminal.

The scheduling processor 220 according to an embodiment of the present invention may schedule the interactive content to be transmitted to the local terminal using the screen configuration information.

As another example, the local terminal may receive the screen configuration information together with the interactive content and control to display a screen on the screen.

The screen configuration information according to an embodiment of the present invention may determine the location and playback time of the contents to be displayed on the screen information of the local terminal.

Specifically, the screen configuration information according to an embodiment of the present invention is information composed of the at least one or more playlists, and among the playback position and playback time information for each of the plurality of components displayed on the at least one or more screens. It may include at least one information.

That is, the screen configuration information is playback time information on whether each component is to be played on the screen of the local terminal, is played for a predetermined time for a specific component, or is repeatedly played after a predetermined time has elapsed. Can be determined.

Similarly, the screen configuration information may include at least one of a play position and a play time information for each of the at least one or more screens displayed on the screen of the local terminal.

In addition, the screen configuration information may include playback time information for the at least one playlist.

5 to 9 are diagrams illustrating a structural configuration of interactive content according to an embodiment of the present invention.

Referring to FIG. 5, the screen 500 of a local terminal may display interactive content through program 1 displayed for 20 minutes and program 2 displayed for 10 minutes.

Program 1 may display at least one or more screens sequentially through a single display area 1 (510), and program 2 may display at least one or more screens through the divided display areas 520, 530, and 540. can do.

That is, program 1 may be assigned display area 1 510, and program 2 may be assigned display area 2 520, display area 3 530, and display area 4 540.

In each of the display areas, screens listed according to respective places can be independently reproduced for a predetermined time at a predetermined position based on the screen configuration information.

FIG. 6 is a diagram for describing a playlist 600 of the display area 1 510 of FIG. 5.

As already mentioned in FIG. 5, program 1 lasts for 20 minutes and includes only display area 1.

Accordingly, playlists corresponding to the display area 1 may be allocated the 20 minutes to sequentially play screens including a plurality of components for a predetermined time.

The playlists of the display area 1 according to the exemplary embodiment of the present invention may include screens 1 to 4.

Screen 1 610 may display videos and images for two minutes.

In this case, the components constituting the screen 1 610 may include an image 1, a video 1, a video 2, a video 3, and a video 4.

Image 1 may be interpreted as a background in playing the videos, video 1 is repeatedly played every 1 minute, video 2 is repeated every 2 minutes, and video 3 is repeatedly played every 1 minute 30 seconds. The video 4 may be repeatedly played every 30 seconds.

The repetition period of the moving images may be interpreted as information independent of the two minutes to which screen 1 610 is allocated, and may be interpreted as the repetition period for two minutes to which screen 1 610 is allocated.

After the screen 1 610 is displayed for 2 minutes in the display area 1, the screen 2 620 may be displayed for 10 minutes.

In the screen 2 620, the image 2 may be a background screen, and the video 5 and the video 6 may be dynamically allocated and repeatedly displayed.

Screen 2 620 may be displayed for 10 minutes and screen 3 630 may be displayed for 2 minutes.

In the screen 3 630, the image 3 may be displayed as a background screen, and the video 7 and the video 8 may be repeatedly displayed. In this case, the video 7 may be repeatedly displayed in a cycle of 2 minutes, and the video 8 may be repeatedly displayed in a dynamic cycle.

The screen 4 640 may be displayed after the display of the screen 3 630, and the image 4 may be repeatedly displayed as the background screen every 5 minutes and 30 seconds.

As a result, the local terminal may sequentially display the screens 1 to 4 for 20 minutes by using the screen configuration information provided by the interactive content providing server.

FIG. 7 is a diagram illustrating a playlist 700 of the display area 2 520 of FIG. 5 displayed for 7 minutes.

The local terminal may display the screen 5 710 for 1 minute by referring to the playlist 700 of the display area 2 520 and the screen 6 720 for 2 minutes after the display of the screen 5 710. And screen 7 730 for four minutes after display of screen 6 720.

That is, the selected playlist may be displayed for 7 minutes while displaying the screens 5 to 7 on the display area 2 520.

FIG. 8 is a diagram illustrating a playlist 800 of the display area 3 530 of FIG. 5 displayed for 8 minutes.

The local terminal may display the screen 8 810 for 2 minutes by referring to the playlist 800 of the display area 3 530, and the screen 9 820 for 1 minute after the display of the screen 8 810. And screen 10 830 for three minutes after display of screen 9 820.

Also, the local terminal may display the screen 11 840 for two minutes after the display of the screen 10 830 by referring to the playlist 800 of the display area 3 530.

That is, the selected playlist may be displayed for 7 minutes while displaying the screens 5 to 7 on the display area 2 520.

FIG. 9 is a diagram illustrating a playlist 900 of the display area 4 540 of FIG. 5 displayed for 10 minutes.

The local terminal may display the screen 12 910 and the screen 13 920 for 5 minutes with reference to the playlist 900 of the display area 4 540.

Only the video 13 may be dynamically allocated and displayed on the screen 12 910, and only the video 14 may be dynamically allocated and displayed on the screen 13 920.

10 is a diagram illustrating scheduling of interactive content in terms of a program according to an embodiment of the present invention.

As described with reference to FIGS. 5 to 9, the screen of the local terminal is divided into program 1 and program 2, and each program is assigned a predetermined time to display screens on playlists independent from each other. An embodiment in which interactive content is scheduled in terms of a program is described.

The interactive content may be generated by reflecting at least one screen composed of a plurality of components, at least one playlist composed of the at least one screen, and screen configuration information composed of the at least one playlist.

Such an interactive content providing server according to an embodiment of the present invention may schedule program 1 from a reference time point 0:00 to a first time point 0:20.

In addition, the interactive content providing server according to an embodiment of the present invention may display the basic program for a predetermined time, and then schedule program 2 from the third time point (0:30) to the fourth time point (0:40). After scheduling program 2, program 1 may be rescheduled from the fifth time point (0:40) to the sixth time point (0:60).

As a result, while the program 1 and the program 2 are alternately played for a total of 60 minutes, the playlist included in each program may be displayed on the screen.

FIG. 11 illustrates scheduling of interactive content in view of a playlist according to an embodiment of the present invention. FIG.

The playlist 1 to playlist 4 scheduled by the interactive content providing server according to an embodiment of the present invention may be sequentially displayed on the screen of the local terminal for a predetermined time.

That is, the local terminal may display the playlist 1 to the playlist 2 for a predetermined time in consideration of the screen configuration information provided from the interactive content providing server according to an embodiment of the present invention.

The local terminal may display the playlist 1 for 20 minutes (0:00 to 0:20) with reference to the scheduling of the interactive content providing server based on the screen configuration information.

Playlist 1 is information for reproducing program 1, and playlist 1 may include screen 1 1101, screen 2 1102, screen 3 1103, and screen 4 1104. As mentioned in FIG. 6, screen 1 1101 may be displayed for 2 minutes, screen 2 1102 is for 10 minutes, screen 3 1103 for 2 minutes, and screen 4 1104 is 6 minutes. Can be displayed for minutes.

In addition, each screen may display the included component for a predetermined time.

After the display of the playlist 1, a screen 1105 which is basically provided for a predetermined time (0:20 to 0:30) may be displayed.

After display of screen 1105, program 2, including playlists 2 through 4, may be displayed.

The program 2 may display a plurality of divided display screens, and each of the display screens may sequentially display the screens for a predetermined time by the playlists 2 to 4.

Program 2 may be displayed for 0:30 to 0:40. As mentioned in FIGS. 7 to 9, playlist 2 displayed in display area 2 may display screen 5 1106 for 1 minute and screen 6 (1107). ) Can be displayed sequentially for two minutes and screen 7 1108 for four minutes. In addition, the local terminal may display basic screens 1109 and 1110 after display of screen 7 1108.

In parallel with the playlist 2, the display area to which the program 2 is assigned may be displayed by separately assigning the playlist 3 and the playlist 4.

First, as mentioned in FIG. 8, playlist 3 may display screens for 8 minutes, specifically screen 8 1111 is displayed for 2 minutes, screen 9 1112 is displayed for 1 minute, Screen 10 1113 may be displayed for three minutes and screen 11 1114 may be displayed for two minutes. Similarly, after the display of playlist 2, the screen 1115 which is basically provided for a predetermined time may be displayed.

Playlist 3 may display the screens for 10 minutes as mentioned in FIG. 9, specifically, screen 12 1116 and screen 13 1117 may be displayed for 5 minutes each.

After displaying the program 2 including the playlists 2 to 4, the local terminal may display the playlist 1 again according to the scheduling of the interactive content providing server. In this case, the screens included in the playlist 1 may display the screens 1118, 1119, 1120, and 1121 starting from a previous time point when the playback ends.

Using the interactive content providing server according to an embodiment of the present invention, due to the characteristics of the interactive content, it is possible to interactively exchange information with a user who views the content.

As a result, according to an embodiment of the present invention, by structuring and managing the content, it is possible to provide the convenience of management according to the addition and modification of the content, and by displaying the content displayed on the local terminal in various forms, It can provide the content of.

In addition, according to an embodiment of the present invention, not only interactive communication with the user viewing the content is possible, but also the user's awareness of the brand, manufacturer, etc. of the product, reactions, demands, improvements, and the like. Marketing data can be collected in real time.

In addition, since the interactive content provided to the local terminal is edited / distributed through the interactive content providing server, the content can be changed quickly in response to a user's request.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

200: interactive content providing server 210: interactive content generating unit
220: scheduling processor 230: template database
240: selection input signal receiving unit 250: local terminal

Claims (10)

An interactive content generating unit generating interactive content by reflecting at least one screen composed of a plurality of components, at least one playlist composed of the at least one screen, and screen configuration information composed of the at least one playlist; And
A scheduling processor to schedule the generated interactive content to be transmitted to a local terminal.
Interactive content providing server comprising a. The method of claim 1,
The plurality of components,
An interactive content providing server arranged on predetermined display areas of the screen to form the screen based on the screen configuration information. The method of claim 1,
The at least one screen,
And a screen unit allocated to at least one display area divided into at least one screen on the screen of the local terminal. The method of claim 3,
The at least one playlist is
Interactive information providing server, the list information being assigned to the at least one display area. The method of claim 1,
The screen configuration information,
And at least one of a playback position and playback time information for each of the plurality of components, displayed on the at least one or more screens. The method of claim 1,
The screen configuration information,
And at least one of a play position and a play time information of each of the at least one or more screens displayed on the screen of the local terminal. The method of claim 1,
The screen configuration information,
Interactive content providing server including playback time information for the at least one playlist. The method of claim 1,
The screen configuration information,
Interactive content providing server, characterized in that it is generated based on the edit signal input from the administrator terminal. The method of claim 1,
The screen configuration information,
Interactive content providing server, characterized in that the edited and generated based on the template provided from the template database. 10. The method of claim 9,
Interactive content providing server, characterized in that it further comprises a template database for storing at least one template.

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