KR20110035571A - Apparatus and method for providing shopping service using widgets - Google Patents

Abstract

The present invention provides a shopping service providing apparatus and method for transmitting a heartcon for exchanging a purchased product to a designated mobile communication terminal when a consumer visiting a user's personal media selects a shopping mall widget according to specific product information and makes an electronic payment process. A widget server for installing a shopping mall widget using a widget related to shopping on a personal media screen provided to a user terminal through a wired / wireless communication network, and a product by a visitor terminal connected to the personal media through the installed widget. When the purchase is made, the visitor terminal is configured to include a heart cone server for transmitting the heart cone for the exchange of the purchased goods to the designated mobile communication terminal.

Widgets, Shopping Services, Personal Media, Heart Cone

Description

Apparatus and method for Providing Shopping Service using widget}

The present invention relates to a shopping service using a widget, and in particular, if a shopping mall widget using a widget is installed on a personal media such as a blog, a homepage or a community on a wired or wireless network, and when a product is purchased by a subscriber of a personal media, The present invention relates to a shopping service providing apparatus and a method using a widget for transmitting a coupon (hereinafter, referred to as a "heart cone") for exchanging a purchased product to a mobile communication terminal.

Recently, due to the development of Internet technology, electronic commerce called 'Internet shopping mall' has been activated, and such electronic commerce service has secured a significant portion as an axis of product distribution by securing convenience and charging and delivery reliability. Occupies.

The conventional electronic commerce service uses a method for a consumer accessing an internet shopping mall of a corresponding site to purchase a product using a terminal such as a computer or a mobile communication terminal in order to purchase a product in an online shopping mall. At this time, when the consumer accesses the online shopping mall through the terminal, the online shopping mall shows the products having the online shopping mall on the consumer's terminal, and the consumer functions, price, and sales conditions of the product from the database built in the online shopping mall. The detailed details such as this are checked, and the consumer selects a product to purchase and purchases the product.

As such, most online shopping services are registered and sold by sellers in a limited market called an open market. Therefore, consumers have to enter and shop online and shop at other online shopping malls. When there is a closure between online shopping malls that need to enter the shopping mall again.

Due to this closure, consumers who want to purchase a product in an online shopping mall have a lot of trouble in looking at various online shopping malls. For example, if the item of the purchased product is different and several products were purchased in different online shopping malls, each of the online shopping malls where the products were purchased must be visited directly, and the details of the purchased products can be viewed in numerous online shopping malls. There is a difficulty to do. In addition, there are inconveniences such as the need to visit the shopping mall online when canceling or writing a product review of a purchased product after purchasing a product.

In addition, in an online shopping mall with low awareness, it is not easy to attract consumers who can purchase a product to the online shopping mall, and to overcome this, enormous marketing costs for promoting an online shopping mall are required.

In order to solve these problems, the patent application No. 10-2006-0120684 (method of transmitting and receiving a gift icon using a messenger, a terminal and its system) is provided with a present icon or a gift icon in real time to a counterpart connected via a messenger. By allowing them to ask for the market, e-commerce is being activated through a shopping mall service in an open market called messenger in a closed market (online shopping mall) that has a closed nature.

However, although the above-mentioned technology is expanding the limited market with the closedness to the open market, it is not only completely open because it uses a limited market called messenger, but also because of the nature of the messenger, it is a form of gift between members in a cooperative relationship. In this way, it can be said to be another service of a messenger rather than a conventional e-commerce service.

 Therefore, there is a need for a technology development that enables an open shopping mall service transaction that is free from the open market through an on-line shopping mall.

The present invention has been made to solve the above problems, and when a consumer visiting a user's personal media selects a shopping mall widget according to a specific product information and the electronic payment processing is performed, the exchange of purchased goods to a specified mobile communication terminal It is an object of the present invention to provide a shopping service providing apparatus and method for transmitting a coupon (hereinafter referred to as "heart cone").

Another object of the present invention is to install a shopping mall widget using a widget in a personal media such as a blog, a homepage, a community on wired or wireless, and when a product is purchased by subscribers through a personal media, the personal media operator installed with the shopping mall widget. To provide a shopping service providing apparatus and method that can be distributed to the operator and the revenue for the revenue sold to the.

Still another object of the present invention is to provide an apparatus and method for providing a shopping service that enables an open shopping mall service transaction by providing a shopping mall service using a widget to a personal medium such as a blog, a homepage or a community on a wired or wireless network.

Features of the shopping service providing apparatus using a widget according to the present invention for achieving the above object is a widget server for installing a shopping mall widget using a widget related to shopping on the personal media screen provided to the user terminal through a wired or wireless communication network; When the purchase of goods by the visitor terminal connected to the personal medium through the installed widget is made, comprising a heartcon server for transmitting the heartcon for the exchange of the purchased goods to the designated mobile communication terminal through the visitor terminal It is.

Another feature of a shopping service providing apparatus using a widget according to the present invention for achieving the above object is to authenticate and register a shopping mall widget using a widget related to shopping by a user's request to a user terminal displaying a personal medium, Through this, a widget server that processes the order and payment of the product requested by the visitor terminal visiting the personal medium, and when the payment is made through the widget server, generates a heartcon having a unique barcode according to the corresponding product. Heartcon server for issuing the issued heartcon to the designated mobile communication terminal through the visitor terminal, the buyer who purchased the product, the caller who received the heartcon of the purchased product, and the personal information of the seller who sold the product. A database that stores shopping history information, widgets and heartcon content and related information, The widgets generated by the widget server are transmitted to the user terminal displaying the personal media via the wired / wireless communication network, and the order and payment information of the goods requested by the visitor terminal visiting the personal media are transmitted and received through the widget displayed on the personal media. Data transmission and reception unit for transmitting the corresponding Heartcon of the payment product generated by the Heartcon server to the visitor terminal or the mobile terminal arbitrarily set by the buyer, and data necessary for the sales analysis of the seller's store which is a remote business through the wired / wireless communication network It is configured to include a point of sales (POS) server that manages the rate of return between the seller and the user.

Preferably, the widget server adds or deletes widget information having product information on a product or URL information corresponding to the product information to a user terminal through a wired / wireless communication network, or performs a state setting of a widget according to a user's request. The widget manager module for controlling the widget, the widget authentication module for authenticating the registered widget by issuing a widget code and an authentication key for performing the state setting of the requested widget to the corresponding user terminal when the widget registration is requested from the user terminal, and the individual. An order processing module for receiving a product order information by providing an order input page to the visitor terminal when an order of a selected widget among at least one widget provided by a personal medium is requested from a visitor terminal connected to a medium; After inputting product order information at If a payment request signal in the order from the character input device is characterized in that to provide the electronic payment page for the goods to the visitors device comprising: a payment processing module for performing a product payment.

Preferably, the heartcon server, when the payment is completed through the widget server, the heartcon issuing module for issuing a heartcon having a content corresponding to the paid product, and generates a unique barcode recognized the product information A barcode generation module to be included in the issued Heart Con, a user terminal with a widget installed on the basis of the authenticated widget information, a visitor terminal that paid for the product, a unique code for confirming the mobile communication terminal information to which the Heart Con is transmitted; Heartcon authentication module for authenticating the heartcon transmitted by issuing an authentication key, and detects the phone number of the mobile communication terminal that transmits the heartcon authenticated by the Heartcon authentication module, and based on the detected phone number Characterized in that configured to include a heartcon transmission module to transmit to.

A feature of the shopping service providing method using the widget according to the present invention for achieving the above object is (A) at least one of the various widget contents provided by the widget manager module from the connected user terminal is selected to the user personal media Registration of the requested widget, and generating the requested widget to be displayed on the personal medium; and (B) when a widget displayed on the personal medium is selected by a visitor who visited the personal medium, a product corresponding to the selected widget Providing the shopping information of the visitor terminal, and requesting the purchase of a specific product through the shopping information of the provided product, processing the order and payment of the requested product, and (C) if the payment of the product is made, Issuing a heart cone having a unique bar code of the product, and is issued to the mobile communication terminal entered at the time of order There makin comprises the step of transmitting teukon.

Another feature of the shopping service providing method using the widget according to the present invention for achieving the above object is that at least one of the various widget contents provided by the widget manager module from the connected user terminal is selected and registered as a user personal media Requesting, and when the widget registration is requested, issuing a widget code and an authentication key for performing the state setting of the requested widget to the corresponding user terminal, authenticating the widget registered in the user terminal, and authenticating the authentication. Transmitting the widget code and the authentication key issued to the user terminal, receiving a reply message, and completing the registration of the widget in the user terminal; and providing the widget provided with the personal medium to the visitor accessing the user terminal. Providing shopping information of the goods through When an order request button for purchase of a specific product is input, providing an order page corresponding to the corresponding product to the visitor terminal to request a product order, and providing a payment page for electronic payment to the visitor who created the order page. Performing the electronic payment to send a transaction approval message, and when the payment of the goods is completed, issue a heartcon having a unique barcode according to the corresponding goods to transmit the issued heartcon to a mobile communication terminal designated by the visitor; Characterized in that it comprises a step.

The shopping service providing apparatus and method using the widget according to the present invention as described above has the following effects.

First, by providing widgets for installable shopping malls through personal media such as blogs, homepages, and communities, new media are distributed to individual media operators who find it difficult to find revenue sources other than advertisements by allocating revenue for personal media operators. Can provide a source of revenue.

Second, a network is established between consumers and sellers through various open markets through personal media such as blogs, homepages, and communities, so that the products of affiliated product suppliers can be traded on a wide range of online products. This can increase sales.

Third, there is an effect of increasing the convenience of using the shopping service from the buyer's point of view by forming a market that the buyer can freely sell and purchase.

Other objects, features and advantages of the present invention will become apparent from the following detailed description of embodiments with reference to the accompanying drawings.

A preferred embodiment of a shopping service providing apparatus and method using a widget according to the present invention will be described with reference to the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be embodied in various forms, and only the present embodiments are intended to complete the disclosure of the present invention and to those skilled in the art to fully understand the scope of the invention. It is provided to inform you. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 is a block diagram showing an overall system including a shopping service providing apparatus using a widget according to an embodiment of the present invention.

As shown in FIG. 1, the entire system includes a user terminal 100, a visitor terminal 200, a seller terminal 300, a wired / wireless communication network 400, a personal media service providing server 500, and a shopping service providing server. It consists of 600.

The user terminal 100, the visitor terminal 200, and the seller terminal 300 are terminals capable of receiving various web page data through the wired / wireless communication network 400, and include a personal computer (PC), a notebook computer, and a personal digital assistant (PDA). Assistant), a mobile communication terminal, and the like, and a memory for storing a web browser and a program, and a microprocessor for executing and controlling a program by executing the program.

The wired / wireless communication network 400 is a network capable of transmitting and receiving data using an internet protocol using various wired and wireless communication technologies such as an internet network, an intranet network, a mobile communication network, a satellite communication network, and the description thereof is already known. Omit.

The personal media service providing server 500 is a server that provides a personal media (blog, homepage, community) service to the user terminal 100 through the wired / wireless communication network 400, and the user terminal (via the wired / wireless communication network 400). 100) includes blog services, homepage services, and community services. Of course, this is merely illustrative of the technical idea of the present invention, and may be applied by variously modifying and modifying the personal area service providing server 500.

The shopping service providing server 600 installs a shopping mall widget using a widget related to shopping on a personal media screen provided to the user terminal 100 through a wired / wireless communication network 400, and thereby visits a visitor terminal connected to the personal media. When the purchase of the product is made by the user 200, the visitor terminal 200 transmits a coupon (hereinafter referred to as a 'heart cone') for exchanging the purchased product to the designated mobile communication terminal.

FIG. 2 is a diagram illustrating in detail the structure of the shopping service providing server of FIG. 1.

As illustrated in FIG. 2, the shopping service providing server 600 includes a widget server 610, a heartcon server 620, a database 630, a transceiver 640, and a POS server 650. .

The widget server 610 includes a widget manager module 611, a widget authentication module 612, an order processing module 613, and a payment processing module 614. The widget server 610 includes a user on a user terminal 100 displaying a personal medium. Authorizes and registers a shopping mall widget using a widget related to shopping at the request, and processes orders, payments, etc. of products requested to be purchased by the visitor terminal 200 visiting the personal medium.

The heart cone server 620 is composed of a heart cone issuing module 621, a barcode generation module 622, a heart cone authentication module 623 and a heart cone transmission module 624, through the widget server 610 When the payment of the goods is made, a heartcon having a unique barcode corresponding to the corresponding goods is issued to transmit the issued heartcon to the designated mobile communication terminal through the visitor terminal 200.

The database 630 includes a buyer DB 631, a sender DB 632, a payment history DB 633, a seller DB 634, a settlement DB 635, a widget content DB 636, and a heartcon DB 637. It consists of the buyer who purchased the product, the caller who received the heart cone of the purchased product, and the personal information (ID, phone number, address, social security number, etc.) of the seller who sold the product, and shopping history information (purchased product). Details / quantity / payment, etc.), and other content and related information such as widgets and heart cones.

The transceiver 640 transmits the widget generated by the widget server 610 to the user terminal 100 displaying the personal medium via the wired / wireless communication network 400, and also displays the personal medium of the user terminal 100. Sends and receives the order and payment information of the goods requested by the visitor terminal 200 visited to the personal medium through the widget. In addition, the transceiver 640 transmits the corresponding heartcon of the payment product generated by the heartcon server 620 to the visitor terminal 200 or a mobile communication terminal (not shown) arbitrarily set by the purchaser.

The point of sales (POS) server 650 manages all data (cost rate, sales, rate of return, etc.) necessary for the sales analysis of a seller store which is a remote business through the wired / wireless communication network 400, in particular, the Internet network. In this case, the data managed by the POS server 650 is used as a means for calculating the rate of return between the seller who sold the product and the user displaying the widget.

The configuration of the widget server 610 and the heartcon server 620 described above will be described in more detail as follows.

First, the widget server 610 includes a widget manager module 611, a widget authentication module 612, an order processing module 613, and a payment processing module 614, wherein the widget manager module 611 is a wired or wireless communication network. Control the user terminal 100 to add or delete the product information about the product or the widget content having the URL information corresponding to the product information, or to perform the widget state setting according to the user's request. . Here, the state setting of the widget content refers to a function of setting and releasing the widget to the standby screen. In addition, the widget manager module 614 registers the setting information of the corresponding widget content so that the setting information can be referred to when the widget is loaded on the idle screen. The setting information of the widget content includes shopping information such as product information, a model name, a desired price, and quantity, and widget information such as a content identifier, widget update information, and shape and location information of the widget content.

When the widget registration is requested from the user terminal 100, the widget authentication module 612 issues a widget code and an authentication key for performing the state setting of the requested widget to the corresponding user terminal 100. Authenticate the widget registered in).

The order processing module 613 provides an order input page to the visitor terminal 200 when an order of a selected widget among at least one widget provided by the personal medium is requested from the visitor terminal 200 accessing the personal medium. To receive the product order information.

Lastly, the payment processing module 614 receives the payment request signal of the ordered product from the visitor terminal 200 after the input of the order information of the product is completed in the order processing module 613. The product payment is provided by providing an electronic payment page for the product. At this time, since the electronic payment is already known, a detailed description thereof will be omitted.

Next, the heart cone server 620 is composed of a heart cone issuing module 621, a barcode generation module 622, a heart cone authentication module 623 and a heart cone transmission module 624, wherein the heart cone issuing module When the payment is completed through the payment processing module 614 in the widget server 610, 621 issues a heartcon having content corresponding to the paid product. At this time, the issued heart cone is previously stored in the heart cone DB 637 in the database 630 as an icon of a different form for each product, and the heart cone according to the paid product is detected in the heart cone DB 637. Specify.

In addition, the barcode generation module 622 generates a unique barcode in which the paid product information (product name, price, quantity, etc.) is recognized and included in the issued heart cone. In this case, the bar code may be displayed on the inner surface of the heart cone, but may be displayed in a position separate from the heart cone surface.

In addition, the Heart Cone authentication module 623 is a user terminal 100, a widget installed on the basis of the authenticated widget information, the visitor terminal 100 to pay the goods, the mobile communication terminal (not shown) information to be sent Heartcon Store and authenticate the Heartcon transmitted by issuing a unique code and authentication key to confirm this.

Finally, the heart cone transmission module 624 detects the telephone number of the mobile communication terminal that transmits the heart cone authenticated by the heart cone authentication module 623, and the transceiver 640 based on the detected telephone number. Through the wired and wireless communication network 400 through.

The operation of the shopping service providing apparatus using the widget according to the present invention configured as described above will be described in detail with reference to the accompanying drawings. The same reference numerals as in FIG. 1 or FIG. 2 refer to the same members performing the same functions.

3 is a flowchart illustrating a shopping service providing method using a widget according to an embodiment of the present invention.

Referring to FIG. 3, a user first accesses a shopping service providing server 600 using his user terminal 100 and then provides the widget manager module 611 in the shopping service providing server 600. When at least one of the various widget contents are selected and requested to register the selected widget to its own personal media, the shopping service providing server 600 registers the requested widget through the widget server 610 and requests the widget registration. The widget is generated to be displayed on a personal medium (blog, homepage, community) provided by the user terminal 100 (S100).

Subsequently, when the widget provided by the visitor using the visitor terminal 200 to the personal medium provided to the user terminal 100 is provided with the personal medium, the shopping service providing server 600 is a widget server. Through 610, shopping information (product information, model name, desired price, quantity, etc.) of the product corresponding to the widget is provided to the visitor terminal 200, and the visitor provides the specific product through the shopping information of the provided product. Requests for purchases are processed for orders and payments for the requested product.

Then, when the payment service of the product is made through the widget server 610, the shopping service providing server 600 issues a heartcon having a unique barcode of the corresponding product through the heartcon server 620, and inputs the product when ordering the product. The issued heartcon is transmitted to the mobile communication terminal (S300).

The shopping service providing method using the widget made through the above process will be described in more detail through the drawings for each process as follows.

4 is a flowchart illustrating a widget registration process of FIG. 3 in detail.

As shown in Figure 4, the widget registration process (S100) first receives a key or command by the user's operation through the user terminal 100 is connected to the shopping service providing server 600 through the wired / wireless communication network 140 ( S110), a personal medium (blog, homepage, community) provided by the user terminal 100 by selecting at least one of various widget contents provided by the widget manager module 611 in the shopping service providing server 600. Request registration of the widget (S120).

When the shopping service providing server 600 requests registration of a widget in the user terminal 100, the widget code for performing the state setting of the requested widget to the corresponding user terminal 100 through the widget authentication module 612. And by issuing and storing the authentication key, to authenticate the widget registered in the user terminal 100 (S130).

The shopping service providing server 600 transmits the widget code and the authentication key issued for the widget authentication to the user terminal 100, and completes the registration of the widget to the user terminal 100 by receiving a reply message. (S140).

5 is a flowchart illustrating a product purchase process using the widget of FIG. 3 in detail.

As shown in FIG. 5, in the product purchase process 200 using a widget, a visitor first accesses a personal medium provided by the user terminal 100 through a wired / wireless communication network 140 using his visitor terminal 100, Search for personal information and various useful information provided by the medium (blog, homepage, community) (S210). This refers to various services provided by known personal media, and detailed description thereof will be omitted.

In addition, by selecting a widget corresponding to the product preferred by the visitor through the widget registered in the corresponding personal media, product information for shopping such as product information, model name, desired price, quantity, and the like is searched (S220), among which a specific product If you would like to purchase, select the Order Request button. Then, the shopping service providing server 600 provides an order page corresponding to the corresponding product to the visitor terminal 200 through the order processing module 613 (S230). Then, the visitor inputs a key or command by using the connected visitor terminal 200 to perform an order and electronic payment for the selected product (S240).

6 is a flowchart illustrating a process of transmitting the heartcon of FIG. 3 in detail.

As shown in Figure 6, the process of transmitting the heart cone 200 is first confirmed that the payment completion for the product (S310), the shopping service providing server 600 to the product paid through the heart cone issuing module 621 Issue a corresponding heart cone (S320). At this time, the issued heart cone is previously stored in the heart cone DB 637 in the database 630 as an icon of a different form for each product, and the heart cone according to the paid product is detected in the heart cone DB 637. Is specified.

In addition, a unique barcode recognized by the paid product information (product name, price, quantity, etc.) is generated through the barcode generation module 622 and inserted into the issued heart cone (S330). In this case, the bar code may be displayed on the inner surface of the heart cone, but may be displayed at a position separate from the heart cone surface.

Next, the shopping service providing server 600 issues a unique code and an authentication key according to the heart cone into which the barcode of the product is inserted through the heart cone authentication module 623 to authenticate the heart cone (S340), and the authenticated heart cone. Heartcon transmission module 624 detects the phone number of the mobile communication terminal specified by the visitor, and transmits to the wired or wireless communication network 400 through the transceiver 640 based on the detected phone number (S350).

7 is a flowchart illustrating an overall shopping service providing method using a widget according to an embodiment of the present invention.

Referring to FIG. 7, first, a user uses his / her user terminal 100 to a shopping service providing server 600 to a personal medium (blog, homepage, community) provided by his / her user terminal 100. Request a widget for shopping to be installed (S410). In this case, the request method is performed by selecting at least one of various widget contents provided by the widget manager module 611 in the shopping service providing server 600, and selecting a registration request button for registering the selected widget.

When the shopping service providing server 600 requests registration of a widget from the user terminal 100, the widget code and authentication for performing the state setting of the requested widget to the corresponding user terminal 100 through the widget authentication module 612. Issuing a key to authenticate the widget registered in the user terminal 100 (S420).

When the shopping service providing server 600 receives a reply signal according to the issue of the widget code and the authentication key from the user terminal 100 that receives the widget code and the authentication key, the shopping service providing server 600 completes the registration of the corresponding widget (S430).

After the registration of the widget to be provided with the personal media (blog, homepage, community) on the user terminal 100 is completed, the shopping of goods through the widget provided with the personal media to the visitor accessing the user terminal 100 Provide information (product information and model name, desired price, quantity, etc.) (S450).

Accordingly, when the visitor checks the shopping information of the provided product, selects at least one of the selected products and selects a purchase request button of the corresponding product, the shopping service providing server 600 corresponds to the order processing module 613. Providing an order page corresponding to the product is requested to receive the product order (S460).

The shopping service providing server 600 provides a payment page for electronic payment to a visitor who transmits a product order request, and when the electronic payment for the corresponding product is completed through a key or command by the visitor's operation, The transaction approval message is sent (S470).

In addition, the shopping service providing server 600 issues a heartcon having a unique bar code corresponding to the product, through which the payment of the product is made through the widget server 610, to a designated mobile communication terminal inputted by the visitor when the product is ordered. The issued heart cone is transmitted (S480).

Then, the caller who has received the heart cone to his mobile communication terminal can exchange the corresponding article at a designated place using the received heart cone.

In addition, the shopping service providing server 600 calculates and distributes a fee of a certain amount corresponding to a payment of a specific product to the user terminal 100 that registers a widget according to the corresponding product on its personal medium in connection with the seller terminal 300. (S490).

 Although the technical spirit of the present invention described above has been described in detail in a preferred embodiment, it should be noted that the above-described embodiment is for the purpose of description and not of limitation. In addition, those skilled in the art will understand that various embodiments are possible within the scope of the technical idea of the present invention. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

1 is a block diagram showing an entire system including a shopping service providing apparatus using a widget according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating in detail the structure of a shopping service providing server of FIG. 1; FIG.

3 is a flow chart briefly illustrating a shopping service providing method using a widget according to an embodiment of the present invention.

4 is a flowchart illustrating a widget registration process of FIG. 3 in detail.

5 is a flowchart illustrating a product purchase process using the widget of FIG. 3 in detail.

6 is a flowchart illustrating a process of transmitting the heartcon of FIG. 3 in detail.

7 is a flowchart illustrating an overall shopping service providing method using a widget according to an embodiment of the present invention.

DESCRIPTION OF THE REFERENCE NUMERALS

100: user terminal 200: visitor terminal

300: seller terminal 400: wired and wireless communication network

500: personal media service providing server 600: shopping service providing server

610: Widget Server 611: Widget Manager Module

612: Widget authentication module 613: Order processing module

614: payment processing module 620: Heart Con server

621: Heart Cone Issuing Module 622: Barcode Generation Module

623: heartcon authentication module 624: heartcon transmission module

630: database 640: transceiver

650 POS server

Claims (11)

A widget server for installing a shopping mall widget using a widget related to shopping on a personal media screen provided to a user terminal through a wired or wireless communication network; When the purchase of goods by the visitor terminal connected to the personal medium through the installed widget is made, comprising a heartcon server for transmitting the heartcon for the exchange of the purchased goods to the designated mobile communication terminal through the visitor terminal Shopping service providing device using a widget, characterized in that the. A widget that authenticates and registers a shopping mall widget using a widget related to shopping by a user's request to a user terminal displaying a personal medium, and thereby processes an order and payment of a product requested for purchase by a visitor terminal visiting the personal medium. Server, When the payment of the product is made through the widget server, the heartcon server for transmitting the issued heartcon to the designated mobile communication terminal through the visitor terminal by issuing a heartcon having a unique barcode according to the product; A database that stores personal information, shopping history information, contents of widgets and heartcons, and related information of a buyer who has purchased a product, a caller who has received the purchased product's HeartCon, and a seller who has sold the product; The widget generated by the widget server is transmitted to the user terminal displaying the personal media via the wired / wireless communication network, and the order and payment information of the product requested by the visitor terminal visiting the personal media through the widget displayed on the personal media is transmitted and received. And, Transmitting and receiving unit for transmitting the corresponding Heart Cone of the payment product generated by the Heart Cone server to the visitor terminal or the mobile terminal arbitrarily set by the buyer, Shopping service using a widget, comprising a point of sales (POS) server that provides a profit rate settlement between seller and user by managing data required for sales analysis of a seller's store, which is a remote business, through wired or wireless communication network Provision device. The widget server of claim 1 or 2, wherein the widget server comprises: A widget manager module for controlling the addition or deletion of widget information having product information or URL information corresponding to the product information to a user terminal through wired / wireless communication networks, or setting of a widget state according to a user's request; , A widget authentication module for authenticating a registered widget by issuing a widget code and an authentication key for performing a state setting of a requested widget to a corresponding user terminal when a widget registration is requested from a user terminal; An order processing module for receiving a product order information by providing an order input page to the visitor terminal when an order of a selected widget among at least one widget provided by the personal medium is requested from the visitor terminal connected to the personal medium; After the input of the product order information is completed in the order processing module, when the payment request signal of the ordered goods from the visitor terminal is input to the visitor terminal to provide an electronic payment page for the product to the payment processing module to perform a product payment; Shopping service providing device using a widget, characterized in that configured to include. The method according to claim 1 or 2, wherein the heartcon server When the payment is completed through the widget server, Heartcon issuing module for issuing a heartcon having a content corresponding to the paid product; A barcode generation module for generating a unique barcode in which payment product information is recognized and including it in the issued heart cone; Heart to authenticate the Heartcon transmitted by issuing a unique code and authentication key to confirm the user terminal that installed the widget, the visitor terminal that paid the product, the mobile terminal to which the Heartcon will be sent based on the authenticated widget information Cone authentication module, A widget comprising a heartcon transmission module for detecting a phone number of a mobile communication terminal that transmits the heartcon authenticated by the heartcon authentication module and transmitting the heartcon to a wired or wireless communication network based on the detected phone number; Apparatus for providing shopping service. The method of claim 4, wherein The issued heart cone is pre-stored as an icon of a different form for each product, and provides a shopping service using a widget, wherein the heart cone according to the paid product is detected and designated by detecting any one of the stored heart cones. Device. (A) if at least one of the various widget contents provided by the widget manager module is selected from the connected user terminal and is requested to be registered on the user personal media, registering the requested widget and generating the displayed widget on the personal media; (B) When the widget displayed on the personal medium is selected by the visitor visiting the personal medium, the shopping terminal provides the shopping information of the product corresponding to the selected widget to the visitor terminal, and selects the specific product through the shopping information of the provided product. Requesting a purchase, processing the order and payment for the requested item; (C) a widget comprising a step of issuing a heartcon having a unique barcode of the product and transmitting the issued heartcon to a mobile communication terminal inputted at the time of ordering the product when payment of the product is made; How to provide a shopping service using. The method of claim 6, wherein step (A) Receiving a key or command by a user's operation through a user terminal and accessing the shopping service providing server through a wired / wireless communication network; Requesting registration of the selected widget on a personal medium provided by the user terminal by selecting at least one of various widget contents provided by the shopping service providing server; When a widget registration is requested in the user terminal, issuing and storing a widget code and an authentication key for performing a state setting of the requested widget, and authenticating the corresponding widget; And transmitting the widget code and the authentication key issued for the authentication to the user terminal and receiving a reply message, thereby completing the registration of the widget to the user terminal. The method of claim 6, wherein step (B) Accessing the personal media provided by the user terminal through the wired / wireless communication network using the visitor terminal, and searching for information corresponding to the product preferred by the visitor through the widget registered in the personal media; If the order request button for the purchase of a specific product of the searched products is input, providing an order page corresponding to the corresponding product to the visitor terminal; When the order page is input through a key or a command by an operation using an access visitor terminal, providing a shopping service using a widget, comprising performing an order and an electronic payment for a selected product based on the order page. Way. The method of claim 6, wherein step (C) When the payment is confirmed for the product, the step of detecting and issuing the heart cone corresponding to the paid product in the pre-stored heart cone content for the product, and Generating a unique barcode in which the paid product information is recognized and inserting the barcode into the issued heart cone; Issuing a unique code and authentication key according to the heart cone of the product to authenticate the heart cone with the barcode inserted, And detecting the phone number of the mobile communication terminal designated by the visitor, and transmitting the authenticated heart cone to the wired / wireless communication network based on the detected phone number. Selecting at least one of various widget contents provided by the widget manager module from a connected user terminal and requesting registration with a user personal media; When the widget registration is requested, authenticating the widget registered in the user terminal by issuing a widget code and an authentication key for performing the state setting of the requested widget to the corresponding user terminal; Transmitting the widget code and the authentication key issued for the authentication to a user terminal, receiving a reply message accordingly, and completing the registration of the widget in the user terminal; Providing shopping information of goods through a widget provided with a personal medium to a visitor accessing the user terminal; When an order request button for purchasing a specific product is input from the shopping information of the provided product, requesting a product order is provided by providing an order page corresponding to the corresponding product to the visitor terminal; Providing a payment page for electronic payment to the visitor who created the order page to perform an electronic payment to send a transaction approval message; When the payment of the product is completed, issuing a heartcon having a unique barcode according to the product to provide a shopping service using a widget comprising the step of transmitting the issued heartcon to a mobile communication terminal designated by the visitor Way. 11. The method of claim 10, And calculating and distributing a fee of the predetermined amount corresponding to the payment of the product to the user terminal registered in the personal media of the widget according to the corresponding product.

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