KR20090033924A - Advertising Promotion Method Integrating Media and Mobile Message Service - Google Patents

Abstract

The present invention maximizes the advertising effect of the ads included in the offline media including the print media by inducing subscribers to interest in the advertising quiz contained in the media such as print media such as newspapers or magazines, or print media such as online screens, The application process is simple and simple, and the advertisement promotion method integrating the media and mobile message service that allows a large number of subscribers to participate in the advertising quiz.

To this end, the present invention, when the subscriber of the offline media such as newspapers and magazines transmits the keyword associated with the advertisement posted on the offline media by using a mobile terminal capable of two-way communication, in response to the drawing of some of the online media subscribers In addition, the advertiser associated with the keyword is performed through a server that charges an advertisement fee. In addition, when a subscriber transmits a keyword according to the access path, an additional advertisement message of the advertiser may be transmitted to the subscriber's mobile terminal, and the advertiser may receive an advertisement effect according to the number of times the subscriber transmits the keyword and additional advertisement message. Calculate the advertising costs according to.

Furthermore, the present invention is not limited to offline media such as print media such as newspapers or magazines, and the present invention is applied to online media such as online sites (web site, web page) or TV / IPTV screens. do.

Description

Advertisement and Promotion Method Using Media and Mobile Device Message Service}

The present invention relates to an advertisement and a promotion method, and more particularly, when a subscriber who subscribes to a print medium such as a newspaper or a magazine or an online screen such as a subscriber transmits a response in an advertisement included in the medium by using a mobile phone or the like. The present invention relates to an advertisement promotion method integrating a mobile terminal message service and a media capable of analyzing targets for advertisements and promotions using the number of subscribers who have sent the answer and the number of subscribers who have sent an answer and the age group of subscribers.

So far, advertising has been divided into online and offline areas. Offline ads, like newspapers, magazines, and other printed forms, have the disadvantage of not knowing how well subscribers respond to the ads, but unlike online ads, ads placed around news or content are intentionally It is not avoided.

In contrast, online advertising has grown around banner ads and keyword ads, and aims to be exposed to multiple netizens in a short time (banner ads), or when the netizens perform a search, ads associated with keywords used for search The way to provide it was preferred. However, numerous online advertisements embedded within web content tend to be avoided by netizens, and many netizens ignore online advertisements or force close of online advertisements when they appear. Revealing.

Accordingly, an object of the present invention is to process a part of an advertisement included in newspapers, magazines, and other print media and online screens as an advertisement quiz, and when the subscriber transmits an answer to the advertisement quiz using a mobile terminal, the subscriber's response The present invention provides an advertisement promotion method integrating a media and mobile terminal message service that generates an advertisement effect.

In addition, another object of the present invention is to conduct an advertising quiz using an advertisement included in the print media, to receive an answer to the advertising quiz, and to analyze the integrated media and mobile terminal message service to predict the advertising effect The present invention provides a method for promoting an advertisement.

According to the present invention, when a newspaper subscriber transmits a keyword associated with an advertisement posted in the newspaper or other online or offline media by using a mobile terminal, in response to the drawing, some of the newspaper subscribers are drawn. The advertisement associated with the keyword is performed through a server that charges an advertisement fee, and a connection path to the server is posted in the advertisement, and when the subscriber transmits the keyword according to the connection path, the keyword intended by the advertiser And a media that determines whether or not the keywords transmitted by the subscriber match and draw at least one of the subscribers who transmit the keyword, and calculates an advertisement cost for the advertisement according to the number of times the subscriber transmits the keyword; Achieved by an advertising promotion method that incorporates a mobile message service The.

The above object is performed through a server receiving a subscriber's response to offline advertisements included in media such as newspapers and magazines, in accordance with the present invention, for the purpose of an advertiser advertising one of its products and services. In the advertisement, which is processed as a quiz on one area of the advertisement posted on the medium, an access path for accessing the server is displayed, and the subscriber who viewed the advertisement included in the medium uses a telephone to answer the quiz according to the access path. When transmitting, the number of responses to the advertisement is counted using the telephone number of the phone, the advertisement cost for the advertisement is calculated according to the counting result, and at least one of the subscribers who answered the quiz is drawn. This is achieved by an advertising promotion method integrating a media and a mobile message service.

According to the present invention, when a newspaper subscriber transmits a keyword associated with an advertisement posted in the newspaper by using a mobile terminal, the newspaper subscriber is responsive to some of the newspaper subscribers in response to the drawing. In the advertisement, the access path to the server is posted, and when the subscriber transmits the keyword according to the access path, it is determined whether the keyword intended by the advertiser and the keyword transmitted by the subscriber match. At least one of the transmitted subscribers is drawn, and the result of the drawing is achieved by an advertisement promotion method integrating the media notified to the subscriber's mobile terminal and the mobile terminal message service.

As described above, the present invention maximizes the advertisement effect of the advertisement included in the print medium by inducing subscribers to be interested in the advertisement quiz included in the print medium.

In addition, the present invention is a simple, simple application process for the advertising quiz allows a large number of subscribers to participate in the advertising quiz.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates an example in which an advertisement quiz is implemented on a print medium.

In the drawing, an advertisement for a vehicle is posted, and the illustrated vehicle advertisement may be included in print media such as newspapers, magazines, and monthly magazines. The advertiser sets a blank area A on one side of the vehicle advertisement, and the blank area A is an area where the subscriber fills in the correct answer ES350 intended by the advertiser.

Subscribers who subscribe to the print media can see the advertisement included in the print media and fill in the blank area A included in the advertisement. At this time, the connection path (www.lexus.co.kr) of the server to which the mobile terminal 50 of the subscriber should be connected is displayed on the lower right side of the advertisement, and the subscriber uses the mobile terminal 50 to access the connection path. After connection, the answer (ES350) is entered.

Although the figure illustrates a Uniform Resource Locator (URL) as a connection path, a telephone number may be described in addition to the URL. In general, as a mobile terminal can send a multi-mail or a text message to each other's phone, the mobile communication network and the server can interoperate with each other, so that a telephone number can be used instead of a URL as a connection path.

2 conceptually illustrates an advertisement promotion method integrating a media and a mobile terminal message service according to the present invention.

As shown, the advertisement promotion method integrating the media and the mobile terminal message service according to the present invention is blanked in the advertisement 22 included in the print medium 10 while the subscriber subscribes to the print medium 10. Find the answer to the advertising quiz 21, and generates the advertising effect through the process of connecting to the server 100 by referring to the connection path 23 described in the advertisement 22 using the mobile terminal 50 of his own .

The subscriber must query all of the advertisements 22 to find the answer of the blanked advertisement quiz 21. Conventionally, there is an advertisement quiz 21 blanked in advertisements. However, after the subscriber determines the answer of the advertisement quiz, the user accesses online through a computer to the advertiser's website, and fills in the subscriber's personal information, contact information, and address. This was possible through a complicated sign-up process, which forced many subscribers to give up on the ad quiz.

However, the advertisement method according to the present invention does not require a complicated subscription procedure because the subscriber only needs to access the server 100 using the mobile terminal 50 and transmit a solution he thinks. When the subscriber transmits the answer using the mobile terminal 50, the server 100 may specify the subscriber through the subscriber's mobile terminal 50 number and provide a wireless communication service to the mobile terminal 50. As long as the service provider can identify the subscriber's personal information as much as possible, there is no need for complicated complicated subscription procedure.

Furthermore, the advertisement method according to the present invention needs to specify a buyer by providing a subscriber with a free answer or a free text message for the subscriber's mobile terminal 50 to the subscriber who has sent the correct answer to the advertisement quiz 21. none.

When the subscriber sends the answer using his mobile terminal 50, the server 100 determines whether the answer sent by the subscriber is correct or incorrect, and if the answer sent by the subscriber is the correct answer, the answer is correct. Draw a draw for the subscribers sent. As a result of the lottery, the winning subscribers will be given prizes such as the above-mentioned free time (eg 100 minutes) free call and a certain number (eg 1000 free text messages). The prize is requested by the server 100 to the server (not shown) of the mobile communication company so that the prize is provided to the mobile terminal of the winning subscriber.

After the lottery ends, the server 100 counts the number of times the advertisement quiz 21 is exposed through the number of phone numbers applied to the advertisement quiz 21. The counted number may be viewed as the number of times the advertisement including the advertisement quiz is exposed, and the server 100 calculates an advertisement fee based on the counted number and bills the advertiser. Here, the number of times the advertisement quiz is exposed, that is, the number of times subscribers transmit the keyword, is counted through the number of unique phone numbers that do not overlap each other among the phone numbers of mobile phones that transmit the answer to the advertisement quiz 21. It is desirable to be.

Meanwhile, in addition to the method of transmitting a textual answer to the server 50 by the subscriber using the mobile terminal 50, the subscriber may transmit the answer using a MMS (Multimedia Messaging Service or Multimedia Message Service) service.

The service using the MMS is a service in which the sender's mobile terminal transmits an image or a video to the receiver's mobile terminal.

The subscriber photographs the area of the advertisement quiz containing the answer using a camera (not shown) provided in the mobile terminal 50, and transmits the image photographed through the mobile communication company to the server 100. At this time, the subscriber should capture the image including the identifier specifying the area of the advertisement quiz 21. This will be described with reference to FIG. 4 together.

4 is a diagram illustrating an identifier inserted into an advertisement quiz and an image capturing method using the identifier.

As shown, the advertisement 22 is provided with an advertisement quiz 21 and two identifiers 23a and 23b that indicate areas of the advertisement quiz 21.

The identifiers 23a, 23b can be one, two, or more, and when the subscriber photographs the advertising quiz 21 with his mobile terminal 50, the two identifiers 23a, 23b have the advertisement quiz. 21 should be taken together with. The identifiers 23a and 23b are necessary for correct image reading when the server 100 reads the image by OCR processing the image transmitted by the mobile terminal 50.

The server 100 may determine the correct direction of the image transmitted from the subscriber's mobile terminal 50 by using the two identifiers 23a and 23b, correct the angle of the image in which the direction is determined, and the size of the image. Constant is normalized so that the subscriber reads the characters written in the advertisement quiz 21.

3 shows a detailed block diagram of the server shown in FIG. 2.

The illustrated server 100 includes a lottery module 140, a database 110, a media reading module 150, an identifier reading module 170, an advertisement cost calculating module 130, a correct answer check module 120, and a customer analysis. Module 160.

The database 110 stores the answer transmitted by the subscriber and the telephone number of the subscriber who transmitted the answer.

The identifier reading module 170 detects identifiers 23a and 23b in the image transmitted by the subscriber when the subscriber transmits an answer in the form of an image file using the MMS service. The media reading module 150 is based on the identifier included in the image,

1) Rotate the image so that the identifier is in the correct form.

2) After the identifier has the correct form, normalize the size of the image to the specified size. At this time, the identifier is normalized to have a constant size.

3) The noise is removed from the normalized image, and the OCR process is performed on the area in which the noise quiz is assumed in the image from which the noise is removed.

4) The OCR process extracts the characters from the area where the advertisement quiz is supposed to be.

On the other hand, when the subscriber transmits the text using the SMS service, it is not necessary to use the media reading module 150 and the identifier reading module 170. The answer transmitted by the subscriber in the form of a text message and the answer transmitted in the form of an image is applied to the correct answer check module 120. The correct answer check module 120 compares the answer sent by the subscriber with the correct answer. As a result of the comparison, only the correct answers among the subscribers transmitted are sent to the lottery module 140, and the lottery module 140 selects the lottery by drawing a lottery for the correct answers. Here, the subscriber's answer is matched to the answer sent by the subscriber, the lottery module 140 feeds back whether or not to win the phone number presented the correct answer with reference to this.

The customer analysis module 160 is a mobile communication company that provides a wireless communication service to the mobile terminal 50 of the customer to obtain the personal information (customer's unique information) of the customer by presenting the mobile terminal 50 number of the customer, or If the subscriber's mobile terminal number is a member subscription number, the subscriber's personal information (customer's unique information) may be obtained from the membership registration information. (This includes the answer sent by the subscriber. Of course, the process of querying the member's phone number in the member database will be included.) Meanwhile, the age distribution of the customer responding to the advertisement by using the first 7 digits of the social security number transmitted by the customer analysis module 160 is transmitted. , And determine the gender, analyze it and provide it to the advertiser. In this case, the subscriber should enter the connection path of the server 100 using the mobile terminal 50, fill in the answer, and enter his / her social security number. For example, if the subscriber's social security number is "830829-1XXXXXX", the subscriber may transmit a string such as 830829-1 "or 8308291 to the server 100.

The advertisement cost calculating module 130 calculates the advertisement cost by referring to the number of answers transmitted by the subscriber for the advertisement quiz 21 and notifies the advertiser of this. The advertising cost is preferably proportional to the number of subscribers who provided an answer to the advertising quiz 21. The transmitted solution will not necessarily be correct. Here, the server 100 described with reference to FIG.

-A separate server from the advertiser's ad server,

-May be an advertiser's ad server, and the invention is not specified in either. This is because the server described with reference to FIG. 3 may be an advertisement server itself, or may be a separate server linked with an advertisement server of an advertiser.

Meanwhile, the result of the drawing is notified to the subscriber's mobile terminal, and it may be possible to additionally transmit another advertisement of the advertiser to the subscriber's portable terminal, and the other advertisement of the advertiser may be transmitted by SMS or MMS. It is preferable that the other advertisement of the advertiser further includes information for promoting various consumptions, such as discounts and points.

Although the embodiments of the present invention have been described mainly through print media, it is obvious that the present invention is not limited only to offline media such as print media such as newspapers or magazines, and the present invention is not limited to online advertisements (web). site, web page) or online media such as TV / IPTV screens. That is, it will be apparent to those skilled in the art that the present invention can be applied to the general media.

In addition, although the embodiment of the present invention has been described mainly for a mobile phone, it will be apparent that the spirit of the present invention can be applied to a mobile terminal capable of two-way communication including a mobile phone.

1 is a view showing an example in which an advertising quiz is implemented in a print medium;

2 conceptually illustrates an advertisement promotion method integrating a media and a mobile terminal message service according to the present invention;

3 is a detailed block diagram of the server shown in FIG.

4 is a diagram illustrating an identifier inserted into an advertisement quiz and an image capturing method using the identifier.

Claims (12)

When subscribers of a print medium such as a newspaper or a magazine transmit a keyword associated with an advertisement posted on the print medium by using a mobile terminal, in response, some of the print media subscribers are drawn, and the advertisement associated with the keyword To advertisers through a server that charges advertising costs. The advertisement is posted a connection path to the server, When the subscriber transmits the keyword according to the access path, the subscriber determines whether the keyword intended by the advertiser matches the keyword transmitted by the subscriber, and draws at least one of the subscribers who transmit the matched keyword. , And an advertisement cost for the advertisement according to the number of times the subscribers transmit the keyword. The method of claim 1, The number of times the keyword has been sent is If the mobile terminal is a mobile phone, the advertisement promotion method incorporating the message service with the media and the mobile terminal, characterized in that the number of the phone number of the mobile phone is not duplicated with each other, characterized in that the count. The method of claim 1, The server, The advertisement promotion method integrating the media and the mobile terminal message service, characterized in that any one of a free call, and a free text message for the mobile terminal to the subscribers won through the lottery. The method of claim 1, Ads posted on print media such as newspapers and magazines, Advertisement promotion integrating media and mobile message service, characterized in that it comprises an advertising quiz for the advertiser to leave one area of the advertisement and fill in the empty area of the subscriber for the purpose of advertising one of its products and services. Way. Is performed through a server that receives subscribers' responses to offline ads included in offline media such as newspapers and magazines, and to online media such as websites and webpages. Advertisement that quizzes an area of the advertisement posted by the advertiser for the purpose of advertising one of its products and services, the connection path to connect to the server is displayed, When the subscriber who saw the advertisement included in the media transmits the answer to the quiz according to the access path using the telephone, the number of responses to the advertisement is counted using the telephone number of the telephone, Calculating an advertising cost for the advertisement according to the counting result; At least one of the subscribers with the answer to the quiz lottery advertising method characterized in that the media and the mobile terminal message service. The method of claim 5, The server, Advertisement promotion method incorporating a media message and a mobile terminal message service, characterized in that any one of a free call, and a free text message for the phone to the subscribers won through the lottery. The method of claim 5, The connection path, And a phone number accessible to the server, and a URL for the server, wherein the media and mobile terminal message service are integrated. When a subscriber of an offline media such as a newspaper or a magazine transmits a keyword associated with an advertisement posted on the offline media by using a mobile terminal capable of communication, the subscriber is executed through a server that draws some of the offline media subscribers in response. , The advertisement is posted a connection path to the server, When the subscriber transmits the keyword according to the access path, the subscriber determines whether the keyword intended by the advertiser matches the keyword transmitted by the subscriber and draws at least one of the subscribers who transmit the keyword; The result of the drawing is notified to the subscriber's mobile terminal, and the advertisement promotion method integrating the media and the mobile terminal message service, characterized in that additional transmission of another advertiser of the advertiser to the subscriber's mobile terminal. The method of claim 8, The mobile terminal number of the subscriber who transmitted the keyword is inquired to a mobile communication company to obtain unique information of the subscriber, and the advertisement response layer for the advertisement is determined using the unique information, or the subscriber's mobile terminal number is a member. In the case of the subscribed number, the subscriber can obtain the subscriber's unique information from the membership registration information, and use the unique information to determine the advertisement response layer for the advertisement. Way. The method of claim 8, When the subscriber who sent the keyword transmits a string of numbers for determining the date of birth in his / her social security number, The advertisement promotion method integrating the media and the mobile terminal message service, characterized in that for determining the age group of subscribers responding to the advertisement through the number string. The method of claim 8, The advertisement, At least one identifier indicating the area is disposed around an area for preparing an answer to the quiz, the media and mobile terminal message service integration method. The method of claim 11, When the subscriber photographs the keyword input to the quiz to generate an image, and transmits it to the server using the MMS service, The server, And performing an image reading to detect the identifier in the image, and performing an optical character recognition (OCR) on the image based on the identifier.

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