KR20080007075A - Branded video advertising device - Google Patents

Abstract

A visual AD(ADvertisement) system of brand shape is provided to improve visual effect and brand notice effect by distinguishing the brand shape by showing moving pictures on the brand shape. According to a visual AD(ADvertisement) system of brand shape, a brand shape board(100) is formed to have a brand shape like term, symbol, design and product shape. The brand shape board is constituted with a transparent image board(3) with a transparent color. An image screen(5a) image by a projector(6) or an image light source apparatus is combined to the back of the transparent image board. Images are expressed on the brand shape board.

Description

Visual advertising system of brand shape {Visual AD system of brand shape}

1 is an explanatory diagram when using the installation of the present invention

2 is an explanatory diagram of Example 1 in which a brand image signboard and a projector are combined;

3 is an explanatory diagram of Example 2 in which a brand image signboard and a projector are combined;

4 (a) is an explanatory diagram of a combination of a transparent image plate and a projector

4 (b) is an explanatory diagram of the combined configuration of the opaque image plate and the projector

4C is an explanatory diagram of a transparent image plate.

4 (d) is an explanatory diagram of a transparent color plate

5 (a) is an explanatory diagram of a brand image advertising device of the present invention

Fig. 5 (b) is an explanatory diagram of a brand shape with a character figure of an opaque color plate

5 (c) is an explanatory diagram of a brand shape with a transparent character drawing

6 (a) is an explanatory view when combining the transparent brand plate and the opaque color plate

6 (b) is a combined configuration of the opaque brand-shaped plate and the transparent image plate

7 is an explanatory diagram when the structure of the present invention is configured before and after both sides

8 is an explanatory diagram when using the present invention as a wall-hung type

9 is an explanatory diagram when configuring the present invention in a desk type

Brief description of the names of the main symbols in the drawings

100. Brand board 101. Brand signboard 100a. Opaque brand board

2. Shape plate 3. Transparent image plate 4. Opaque color plate

5. Video light source 5a. Video screen 6. Projector

6a image blocker

The present invention relates to a video advertising device of a brand shape that can enhance the visual effect of the brand signage by making the brand shape as a signage structure and displaying a video on the brand shape itself.

In more detail, if the image is projected on the brand shape itself, it becomes a brand-shaped image device, and when the image projection is stopped, it can be used as a brand signage to express the color and shape of the brand.

A brand is a combination of names, symbols, water, patterns, and letter symbols that identify a company's products and services, differentiate their products, and give them unique values.

Recently, the brand value is very important, and all advertisements tend to be focused on the brand. Recently, only one brand shape is displayed as a signboard instead of a complicated signboard.

In this case, the conventional simple signage device is not simply changed to a printed model, and is limited to the presentation of the shape, and thus the advertising effect is very small since the customer's attention is low and cannot be differentiated.

The present invention provides a method for further enhancing visual effects and brand notification effects by highlighting the brand image itself by displaying an image such as a video on the brand shape itself such as terms, symbols, symbols, designs, and products of the brand. .

In addition, when the video is not provided, the brand sign can be used according to the original brand shape, color, and model, so it is possible to switch between the brand sign and the brand image device in day and night, in the dark and indoors and outdoors. It is possible

For example, by implementing the present invention on the glass window (9) as shown in Figure 1 to provide various colors and patterns, such as gold wave pattern on the brand shape itself or to display a variety of images, such as images related to the brand such as fireworks display to act as a brand shape The present invention shows how to utilize the moving image effect and the vivid brand image device, and when the image is not displayed, it is used as the brand advertisement device of original brand shape and color form.

As is known, there are pigments and dyes for coloring.

Pigments are classified into inorganic pigments and organic pigments, and they do not have a range of colors and have a high hiding power to block light.

The main types are Tio2, Hgs, CuCo3, Cu (OH) 3 and As2S2.

There are many kinds of dyes such as synthetic dyes, vegetable dyes, animal dyes, mineral dyes and chemical dyes. Transparency of the image. Use according to the characteristics of the selected material

The characteristic of the dye is that it transmits light while maintaining its own color

A feature of the present invention is characterized by constituting an image light source having a light source on the back side by appropriately mixing or using a transparent dye and an opaque pigment in a branded structure.

This will be explained sequentially

Such the present invention is composed of a brand signboard 101 formed in the shape of the brand shape plate 100 and the brand sign plate 100 is formed in part.

As shown in FIGS. 4A and 4C, the transparent image plate 3 has a transparent dye that transmits light to transparent material surfaces such as plastic and glass on the transparent image plate 3 itself. Contain or print on the surface as required.

On the other hand, when the brand-shaped plate 100 is configured as part of the brand signboard 101, the brand-shaped plate 100 may be configured as an opaque color plate 4 as necessary.

The transparent image plate 3 by the dye expresses various image media such as a computer and a DVD by the image light source device 5 on the back surface thereof.

To achieve this goal, the image itself must be an image with a light source.

In other words, if there is no light of the image itself, the transparent image plate 3 cannot transmit the image.

Therefore, in order to configure an image device with a light source, the image light source device 5 may be composed of a display board or a monitor by a PDP, LCD, LED, or the like. And a projector 6 and an image screen 5a as shown in FIG. 5 (b).

Such an image device is prepared in advance to provide a variety of necessary images, such as a computer, DVD, CD.

The opaque color plate 4 of FIGS. 4B and 4D may be made of various materials such as metal or plastic, but may be formed of a material capable of model processing of letters, symbols, and shapes. Or by adding a pigment inside, printing on the surface or using the metal surface itself.

The opaque color plate 3 is formed by blending the above pigment into a material such as plastic or glass, or applying the pigment to the surface by screen printing or the like, or by processing aluminum or metal according to the required shape model. You can use it yourself.

Example 1

1 illustrates the installation of the brand-shaped plate 100 in the store window 9 as an example.

The configuration of the brand-shaped plate 100 forms a transparent image plate 3 having a brand shape as shown in FIG. 2, and forms a video screen 5a on the back side thereof, and then the projector 6 at the rear of the video screen 5a. ).

While the shape of the brand is various, the image of the projector 6 is projected onto a rectangular screen having a 4: 3 aspect ratio or a 16: 9 aspect ratio.

However, when projecting the image of the rectangular projector onto the brand shape as it is, the projected image other than the brand shape is projected to the customer's eyes as it is, so a method of preventing this should be taken.

Therefore, as shown in FIG. 2, only the brand shape is passed through the front image plate 6c of the rear end of the projection lens 6b of the projector 6 and the surroundings are blocked so that the brand type is a transparent plate and an opaque plate around the image blocking film. There is a method of constructing 6a.

In this case, even when only the image blocking film 6a is installed inside the projector, even if the image is configured freely, only the image transmitted through the transparent plate of the brand shape is projected by the projection lens 6b. Since it is projected onto the image screen 5a at 100, the light source of the image does not leave the brand plate 100.

In this case, the shape of the screen may use a brand plate 100 having the same shape as the image blocking film 6a as the screen.

Example 2

In addition, as shown in FIG. 2, the same effect can be obtained by editing and projecting the shape of the image itself in a brand form.

As described above, the present invention is a method of constructing the entire brand signboard 100 as the transparent image plate 3 and the brand plate 100 as the opaque brand plate 100a as shown in FIG. If the image is projected by the brand signage 100 without the image blocking film 6a of the opaque brand-shaped plate 100a, its own brand form is displayed as it is, and the image is displayed on the transparent image plate 3 part around it. do.

The configuration of the present invention, for example, on the opaque brand-shaped plate (100a) is to show the model of the product to be advertised in a variety of materials such as metal glass, and can be displayed around the image related to the product.

Example 3

FIG. 5 (a) shows the brand plate 100 as an asterisk as an example for convenience of description.

The brand plate 100 can be any of the terms letters, symbols, symbols, designs, product forms or mixtures of the above elements of the brand.

The material of the brand-shaped plate 100 is composed of a transparent image plate 3 having a color by the pigment, but composed of a transparent color, and constitutes an image light source device 5 under the transparent image plate 3.

In this configuration, since the dye input of the transparent image plate 100 is transparent to the transparent image plate 100, the image inputted through the image light source device 5 transmits the light of the image so that the brand shape on the surface of the brand plate 100 is formed. Will display the image.

Blocking the video input, the dye of the brand-shaped plate 100 receives the external light and the color of the dye itself is to be a sign of its own brand

For example, if the brand image plate 1 is installed in the glass window 9 as shown in FIG. Through the transparent image plate 3 of (1), the effect of the shiny golden brand plate 100 is possible.

In addition, when the image light source device 5 is turned off, the brand plate 100 functions as a brand signboard by the dye color of the transparent image plate 3 itself.

In the same principle, when the fireworks image is displayed on the image light source device 5, the brand-shaped plate 1 itself becomes the fireworks brand-shaped plate 1, so that it is possible to obtain the effect of attracting the consumer's vision, so that the visual focus effect The brand shape is effective for the viewer to imprint.

With this logic, it is possible to configure the brand shape plate 100 by various videos.

Example 4

Such a configuration may form a figure plate 2 formed of a figure, a symbol such as a brand term, a symbol symbol, a shape of a product, or the like in a portion of the brand plate 100 as shown in FIG. 5 (b).

According to the present invention, the figure plate (2) is composed of an opaque color plate (4), the brand-shaped plate (100) is composed of a transparent image plate (3), and if the image of the image light source device (6) on the back is inputted, the brand The shape plate 100 enables various arbitrary video appearances in the shape itself model.

The effect of this time is that the figure plate (2) is expressed as symbols, characters, etc. as the opaque color, and other images are displayed on the brand plate 100, so that the viewer of the shape of the brand and the figure plate (2) at the same time It can be shown effectively to

Example 5

As shown in FIG. 5C, the figure plate 2 is formed on a part of the brand plate 100, but the entire brand plate 100 is composed of an opaque color plate 4, and the figure plate 2 of the character is configured. The transparent image plate (3) and the image light source device 5 is coupled to the back side.

The effect of such a configuration is that the brand shape displays the shape and shape of its own brand color, and the figure plate 2 such as a character can be expressed as a light source of a video.

For example, the entire brand shape plate 100 is formed of aluminum or gold plated metal, and the figure plate 2 is formed on a part of the plate 100, but the transparent image plate 3 is formed. This allows the image light source to transmit.

Such a configuration allows the graphic plate 2 to transmit an intense image by a light source in a part of the entire brand plate 100.

Example 6

As shown in FIG. 6 (a), the brand plate 100 is formed on the surface of the brand signboard 101, and the image light source device 6 is formed on the back side.

Such a configuration may be composed of the brand-shaped plate 100 as a transparent image plate (3) and the surrounding brand signboard 101 configuration surface with an opaque color plate (4).

At this time, the image is transmitted through the image light source device (6) of the rear and the video is displayed on the transparent image plate (3) the viewer of the image of the transparent image plate (3) and the brand signboard 101 itself opaque color plate ( 4) You can watch the original brand color and brand shape formed at the same time.

Example 7

6 (b) is opposite to the configuration of FIG. 6 (a), the brand-shaped plate 100 is composed of an opaque color plate 4 and the circumference of the transparent image plate 3 is composed of an opaque color plate ( 4) can express the unique color of the brand and display various images on the transparent image board (3) to further emphasize the brand shape.

In other words, the star-shaped brand plate 100 is, for example, a basketball shoe shape, and the surrounding transparent image plate 3 can express an image of basketball.

As another example, the brand-shaped plate 100 may be a car model, and the surrounding transparent image plate 3 may display an image of a vehicle traveling.

The present invention is composed of a dye material that transmits light with its own color and has a structure of the transparent image plate 3 so that an image is displayed by transmitting light from a light source or an image when there is a light source or an image on the back side of the image. If no color is available, the color of the dye itself is displayed so that the image and its own color can be selected as needed.

Example 8

7 is FIG. 1. Figure 2. Figure 3. 5 (a), 5 (b), 5 (c), 6 (a), and 6 (b) before and after the construction of the aisle ceiling and the like. It is configured to be available to all customers who go after

Example 8

Fig. 8 is a configuration of Fig. 1. Fig. 2. Figs. 3 and 5 (a), Fig. 5 (b), Fig. 5 (c) and Fig. 6 (a) and Fig. 6 (b). It is an example configured as a brand signboard 101 to be installed and used as a signboard structure on the wall.

Example 9

9 is FIG. 3 and 5 (a), 5 (b), 5 (c) and 6 (a), 6 (b) of the merchandise display stand or desk of the department store This is an example of configuration so that it can be installed.

Example 10

In the structure of FIGS. 3 and 6 (b), the brand shape plate 100 is composed of the transparent image plate 3 and the surrounding brand signboard 101 structure is formed of the same transparent image plate 3. The image of the image light source device 5 can be displayed separately by editing the image of the brand-shaped plate 1 and the image of the transparent image plate 3 separately.

In this case, the structure of the brand plate 100 and the brand signboard 101 are all transparent colors by dyes, and when the image is displayed, different images are displayed, but when the light source of the image is blocked, the brand plate ( 100) and the shape and color of its own brand by the dye of the signboard 101 is expressed

This invention is

When modeling the shape of the brand itself and the brand shape plate 100 itself as the transparent image plate (3), by displaying various images on the shape of the brand itself, the recognition effect of the brand can be doubled.

When the brand shape plate 100 itself is composed of an opaque color plate 4 and the surroundings are composed of a transparent image plate 3, the brand shape plate and the video can be simultaneously displayed to double the advertising recognition effect of the brand.

In addition, when the brand shape plate 100 and the surrounding structure are both composed of the transparent image plate 1, the image itself is separately produced, and both the brand and the surrounding image are composed of videos, thereby increasing the advertising effect by the dynamic brand. have.

Therefore, the invention can further enhance the visual advertising effect and brand effect by making the brand shape stand out by expressing the video characters in the brand shape itself such as terms, symbols, symbols, designs, products of the brand.

In addition, when the image is not provided, the brand shape, color, and model serve as signboards, and when the image is operated, characters and shapes appear in the brand shape itself, which has a dramatic effect of selecting and displaying the image and its own dye color as needed.

For example, it is possible to use the original brand shape and color signage during the day, and the brand shape video device that displays the golden wave pattern or fireworks in the interior or at night.

Therefore, the present invention is capable of enabling a brand signage function as well as a video signage device of a lively brand shape in the conventional general character signage structure.

Claims (6)

In the video advertising device The overall shape is formed into a brand shape plate 100 in a brand shape such as a term, symbol, symbol, design, and product model of the brand. The brand shape plate 100 is composed of a transparent image plate 3 of a transparent color The transparent image plate (3) is an image screen (5a) image or LCD by the projector (6). By combining the image light source device 5 whose image itself is a light source like LED Image advertising apparatus of the brand shape, characterized in that the image is displayed on the brand-shaped plate 100 itself The method of claim 1 Around the brand shape plate 100 constitutes a brand signboard 101 structure composed of an opaque color plate 4, the image is displayed on the brand shape plate 100, and the brand signboard 101 structure is the color of the brand itself. Branded image advertising apparatus characterized in that it represents the shape and In the video advertising device On the surface of the brand signboard 101, a brand shape such as a brand term, a symbol, a symbol, a design, and a product shape is formed as a brand shape plate 100. The brand shape plate 100 is composed of an opaque color plate 4 and the brand shape plate 100 is composed of a transparent image plate 3 to form a brand sign 101 structure. An image or LCD of an image screen 5a by the projector 6 on the transparent image plate 3. Combining the image light source device (5) for displaying the image by combining the image light source device (5) that the image itself is a light source, such as LED The brand plate 100 represents the color and shape of the brand itself The brand-shaped image advertising device, characterized in that to display the image around the brand-shaped plate 100 The method of claim 3, A brand-shaped video advertisement device characterized by the structure of the brand plate 100 and the brand signboard 101 composed of a transparent image plate 3 In the video advertising device When the brand shape plate 100 itself is composed of a transparent image plate 3 having a transparent color and the projector 6 is coupled to the back side thereof to project the image of the projector 6, the brand shape plate 100 itself has an image. When the image is not displayed and the image of the projector 6 is not projected, the brand-shaped image advertising apparatus characterized in that the brand-shaped plate 100 itself has the color of the brand itself. In the video advertising device The brand is characterized in that the brand image blocking film 6a is formed on the front of the image plate 6c located at the rear end of the projection lens 6b of the projector 6, and the screen is formed in the same shape as the image blocking film 6a. Video advertising device

Images