KR20060119476A - Method and apparatus for providing advertisement using LBS and system including the apparatus - Google Patents

Abstract

Disclosed are a method and apparatus for providing advertisement using LBS, and a system including the apparatus. The present invention includes the steps of: A) transmitting the location information of the mobile terminal to the advertisement providing device; B) checking, by the advertisement providing device, whether an advertisement category registered from the mobile terminal exists; C) searching for an advertisement or a discount coupon corresponding to the advertisement category and the location information of the mobile terminal when the advertisement category is designated, and transmitting the advertisement or discount coupon according to the location of the mobile terminal. Can provide.

Description

TECHNICAL AND APPARATUS FOR PROVIDING ADVERTISEMENT BY USING LOCATION BASED SERVICE AND SYSTEM INCLUDING THE APPRATUS}

1 illustrates an advertisement providing system using an LBS according to an embodiment of the present invention.

FIG. 2 illustrates an internal block diagram of the advertisement providing apparatus of FIG. 1.

3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.

4 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: mobile terminal

200: satellite

300: mobile communication network

340: Location Information Center (MPC)

350: position calculation server (PDE)

400: advertisement providing device

The present invention relates to an advertisement or a discount coupon providing service using a location-based service, and more particularly, an advertisement using an LBS for providing an advertisement or a discount coupon related to an area where a mobile terminal is located by acquiring current location data of the mobile terminal. A method and a system thereof are provided.

In general, LBS (Location Based Service) is based on mobile terminals such as mobile phones, PDAs (Personal Digital Assistants), notebook PCs to accurately identify the location of people or things, and additional information services related to the identified locations and the system for them do. LBS is expected to explode in the future due to the integration of spatial information processing technology such as mobile communication technology, portable terminal technology, Geographical Information System (GIS), Global Positioning System (GPS), Intelligent Transport System (ITS) and various content technologies. It is a service.

The advertisement service using the LBS is a service that transmits information about advertisements of neighboring stores and events occurring in the region to the subscriber's mobile terminal when the subscriber is located in a specific region.

However, since the conventional LBS advertisement service provides an advertisement service of a neighboring area regardless of the time and place to the subscriber's mobile terminal, even the subscriber who subscribes to the service to receive the advertisement service is treated as unnecessary information. It has been.

The present invention was created in view of the above circumstances, and an object of the present invention is to provide an advertisement or a discount coupon desired by a user by utilizing location information of a mobile terminal and time, region, and advertisement category information registered by the user. It is to provide a method and system for providing advertisement using LBS.

Advertisement providing method using LBS according to the first aspect of the present invention for achieving the above object,

A) transmitting the location information of the mobile terminal to the advertisement providing device;

B) checking, by the advertisement providing apparatus, whether an advertisement category registered from the mobile terminal exists; And

C) searching for an advertisement or a discount coupon corresponding to the advertisement category and location information of the mobile terminal when the advertisement category is designated and transmitting the same to the mobile terminal.

Advertisement providing method using LBS according to a second aspect of the present invention for achieving the above object,

Iii) determining whether an advertisement category is set by the user when time information for receiving advertisement or discount coupon is registered in the advertisement providing application program of the mobile terminal and the time arrives;

Ii) if the advertisement category is not set as a result of the determination, determining whether local information mapped to the advertisement or discount coupon is stored;

Iii) transmitting, by the mobile terminal, current location data to an advertisement providing device when the area information is not registered as a result of the determination; And

Iii) the advertisement providing apparatus searching for an advertisement or a discount coupon corresponding to the current location data and transmitting the same to the mobile terminal.

Advertisement providing device using LBS according to a third aspect of the present invention for achieving the above object,

A location information management unit managing first location data corresponding to an advertisement or a discount coupon and receiving current location data of the mobile terminal to determine whether the location data of the mobile terminal belongs to an area of the first location data;

A subscriber management unit that registers at least one or more of time information, region information, and category information of an advertisement or a discount coupon to receive the advertisement or a discount coupon from the mobile terminal and manages the registered information; And

Manage an advertisement or a discount coupon that provides the mobile terminal with the advertisement or discount coupon belonging to the first location data based on the current location data of the mobile terminal received from the location information manager and the information registered in the subscriber manager. It includes an advertisement / discount coupon management unit for.

Advertisement providing system using LBS according to the fourth aspect of the present invention for achieving the above object,

An application program for providing an advertisement for each time, region, and category, and having a mobile terminal configured to obtain current location data and receive an advertisement or a discount coupon according to the current location data; And

With the arrival of the time registered in the application program, when the current location data is included in the registered area information and a search request message for an advertisement or a discount coupon is received from the mobile terminal, the current location data corresponding to the current location data of the mobile terminal And an advertisement providing device for reading advertisement or discount coupon data and providing the same to the mobile terminal.

Therefore, according to the present invention, it is possible to provide an advertisement and a discount coupon according to the location of the mobile terminal.

Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the present invention.

[First Embodiment]

A first embodiment according to the present invention will be described with reference to FIGS. 1 and 2.

1 illustrates an advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement providing system of the present invention includes a mobile terminal 100, a satellite 200, a mobile positioning center (370), and a location calculation server (350). It comprises a communication network 300, and the advertisement providing device 400 for providing a location based service (LBS).

The mobile terminal 100 is a communication terminal capable of wireless internet access carried by a pedestrian in order to use an advertisement providing service according to an exemplary embodiment of the present invention. The mobile terminal 100 receives GPS radio wave signals from one or more GPS satellites 200, extracts navigation data included in the GPS radio wave signals, and sends the navigation data to the advertisement providing device 400 through the mobile communication network 300. It is a terminal equipped with a transmitting GPS antenna, a GPS receiver, and a GPS chipset.

In one application example, when the mobile terminal 100 is a mobile terminal that cannot receive GPS radio waves, the location information center 340 is a base station transceiver system (310) to which the mobile terminal 100 communicates; BTS) is obtained from the current location data of the mobile terminal and transmitted to the advertisement providing device 400.

In addition, the mobile terminal 100 is connected to the advertisement providing apparatus 400 via the mobile communication network 300 and a browser capable of transmitting and receiving data with the advertisement providing apparatus 400 using a predetermined protocol. Must be installed. Examples of the browser include a WAP (Wireless Application Protocol) browser, a ME (Mobile Explorer) browser, and I-Mode. At this time, it may be a terminal application program capable of wireless communication with a server using a mobile communication network such as JAVA, WIPI, Brew, etc. instead of the browser.

The mobile communication network 300 includes a BTS 310, a BSC 320, a mobile switching center (MSC) 330, a home location register (HLR), a location information center 340, and a location calculation server 350. do.

The MSC 330 performs basic and additional service processing, subscriber's incoming and outgoing call processing, as well as location registration procedure for the mobile terminal 100.

The location information center 340 acquires the latitude and longitude coordinates of the mobile terminal 100 calculated by the location calculation server 350 in cooperation with the location calculation server 350, and provides a location-based service 400. Transmit longitude coordinates to.

In one application example, the location information center 340 transmits the current location data of the mobile terminal 100, which is obtained by the mobile terminal 100 communicating with the BTS 310, to the advertisement providing device 400. do.

The location calculation server 350 calculates the longitude and latitude coordinates of the mobile terminal 100 using the navigation data transmitted from the mobile terminal 100 via the mobile communication network 300.

The advertisement providing apparatus 400 is connected to the mobile communication network 300 to provide the advertisement providing service of the present invention while having the LBS platform function. In addition, the advertisement providing apparatus 400 receives advertisement content and a discount coupon for providing a location-based information service to the mobile terminal 100 from an advertisement provider.

FIG. 2 illustrates an internal block diagram of the advertisement providing apparatus of FIG. 1.

The advertisement providing apparatus 400 according to an exemplary embodiment of the present invention may include an authentication and security processor 410, an advertisement request and response processor 420, a location information manager 430, a subscriber manager 440, and an advertisement / discount coupon manager. 450, the profile manager 460, and the common API 470.

The advertisement request and response processor 420 checks whether or not the mobile terminal 100 of the pedestrian requesting the advertisement providing service is authorized to use the service by interworking with the authentication and security processor 410 and performs authentication. To provide a function to the mobile terminal 100.

The location information manager 430 manages location data (hereinafter referred to as first location data) corresponding to an advertisement or a discount coupon provided from an advertisement provider. The first location data is categorized according to administrative districts or by categories based on administrative districts. For example, the location information management unit 430 may distinguish advertisements or discount coupons issued by department stores, shopping malls, discount marts, amusement parks, sports centers, service companies, etc. by administrative districts such as Jongno-gu, Songpa-gu, and Dong-gu, Store and manage them by category, such as shopping malls in Jongno-gu and theaters in Eulji-ro.

In addition, the location information management unit 430 receives the current location data of the mobile terminal 100 and determines whether it belongs to the area of the first location data to determine the area of the first location data including the current location data. The location information is provided to the advertisement / discount coupon providing unit 450 so that an advertisement or a discount coupon provided by the mobile terminal 100 is provided to the mobile terminal 100.

The subscriber manager 440 receives and stores at least one of time information, area information, and category information of an advertisement or a discount coupon from which the advertisement or discount coupon is to be received from the mobile terminal 100.

The advertisement / discount coupon manager 450 may belong to the first location data based on the current location data of the mobile terminal 100 received from the location information manager 430 and information registered in the subscriber manager 440. An advertisement or a discount coupon is provided to the mobile terminal 100.

For example, if the current location of the mobile terminal 100 is Jongno-gu, the advertisement or discount coupon registered in the Jongno-gu is searched and provided to the mobile terminal 100.

In addition, the advertisement / discount coupon manager 450 generates the advertisement or discount coupon as a text-based text message or an image-based multimedia message and provides the generated advertisement or discount coupon to the mobile terminal 100.

The common application processor interface (API) 470 provides an interface required for the advertisement providing apparatus 400 to transmit and receive data with the content providing apparatus 500, the map providing apparatus 600, and the mobile terminal 100.

Second Embodiment

The mobile terminal 100 according to the second embodiment includes a web browser, and the web browser is any one of a wireless application protocol (WAP) browser, a mobile explorer (ME), and an I-mode. ) Has built-in application programs that are independent WIPI or JAVA's virtual machines (VMs).

The application program embedded in the mobile terminal 100 is configured to provide advertisements or discount coupons by time, region, and category. In addition, the mobile terminal 100 obtains current location data so that an advertisement or a discount coupon according to the current location data is provided from the advertisement providing device.

Accordingly, if the advertisement category desired by the user is registered when the time stored in the application program arrives or when the mobile terminal 100 enters the set area, the mobile terminal 100 is in the registered advertisement category. Searches for an advertisement or a discount coupon matching the time information and the local information and transmits the same to the advertisement providing apparatus.

The advertisement providing apparatus transmits the read advertisement or discount coupon data to the mobile terminal 100 by executing a search according to the search request of the mobile terminal 100.

The operating state of the present invention configured as described above will be described.

3 is a flowchart illustrating an advertisement providing method according to a first embodiment of the present invention.

Current location data of the mobile terminal 100 is transmitted to the advertisement providing device 400 (S300). The current location data of the mobile terminal 100 receives GPS radio waves from the satellite 200 and extracts latitude and longitude coordinates from the GPS radio waves, which are extracted by the location information center 340 and the location calculation server 350. There is a method and a method of operation inside the mobile terminal.

The advertisement providing apparatus 400 checks whether an advertisement category is registered by the user of the mobile terminal 100 after receiving the current location data of the mobile terminal 100 (S310).

When the advertisement category is set as a result of the checking, the advertisement providing apparatus 400 transmits an advertisement or a discount coupon according to the location data of the mobile terminal 100 to the mobile terminal 100 (S340). That is, the advertisement providing apparatus 400 searches for an advertisement or a discount coupon provided in the region where the mobile terminal 100 is located and transmits the advertisement or discount coupon to the mobile terminal 100.

When the advertisement category is not registered as a result of checking in step S310, the advertisement providing apparatus 400 transmits an advertisement category list to the mobile terminal 100 so that the user of the mobile terminal 100 selects the advertisement category. Can be made (S320).

The advertisement providing apparatus 400 receives the selected advertisement category from the mobile terminal 100 and searches whether the time information is registered (S350). If the time information is registered, when the registered time arrives, the mobile terminal 100 provides an advertisement or a discount coupon of an advertisement category selected by the user at the location where the mobile terminal is located (S360).

However, if time information is not registered, it is searched whether local information is registered (S370).

Local information is registered if the mobile terminal 100 is not located in the area but is interested in advertisements or discount coupons generated in the area. Accordingly, when the search result region information of step S370 is registered, the advertisement providing apparatus 400 may determine an advertisement according to the current location information on which the mobile terminal 100 is currently located within an advertisement category selected by the mobile terminal 100. Alternatively, at the same time, a discount coupon is provided along with an advertisement or a discount coupon according to the local information (S380). In one application, when local information is registered, only an advertisement or a discount coupon corresponding to the local information is provided.

In step S370, if the area information is not registered, the advertisement providing device 400 provides an advertisement or a discount coupon according to the location data of the mobile terminal 100 (S390).

4 is a flowchart illustrating an advertisement providing method according to a second embodiment of the present invention.

An application program for providing an advertisement is embedded in the mobile terminal, so that the user may register time information, area information, and advertisement category to be provided with an advertisement or a discount coupon (S400).

When time information is registered in the application program for providing an advertisement, when the time arrives, the application program determines whether an advertisement category is set (S410).

As a result of the determination in step S410, when the advertisement category is not registered, the application program determines whether local information is registered (S430).

If the local information is not registered, the mobile terminal transmits its own location data to the advertisement providing device 400 to receive an advertisement or a discount coupon according to the current location data (S440 and S450).

When region information is registered in the application program for providing an advertisement of the mobile terminal 100 in step S430, the mobile terminal 100 transmits the region information to the advertisement providing apparatus 400 according to the region information. Advertisement or discount coupon is provided (S460, S470).

In one application example, when the mobile terminal 100 transmits local information to the advertisement providing apparatus 400, the mobile terminal 100 transmits current location data of the mobile terminal 100 to the local information in the advertisement providing apparatus 400. In addition to the advertisement or discount coupon according to, the advertisement or discount coupon according to the current location data is to be transmitted to the mobile terminal 100.

If it is registered as a result of determining whether to register the advertisement category in step S420, the mobile terminal 100 transmits the advertisement category to the advertisement providing apparatus 400 to receive an advertisement or a discount coupon according to the advertisement category (S480). , S490).

In one application example, when the mobile terminal 100 transmits an advertisement category to the advertisement providing apparatus 400, the mobile terminal 100 transmits current location data or region information of the mobile terminal 100 together, thereby providing the advertisement providing apparatus 400. In addition to the advertisement or discount coupon according to the advertisement category, the advertisement or discount coupon according to the current location data or local information is also transmitted to the mobile terminal 100.

As described in detail above, according to the advertisement providing method and system using the LBS of the present invention, by mapping in real time with the location of the user of the mobile terminal and the store location of the advertising provider (advertising provider) and the mobile terminal This has the advantage that it can give a more realistic benefit to the user. In other words, an advertisement or a discount coupon provided in a region where the user of the mobile terminal mainly goes, is provided immediately when the user of the mobile terminal enters the region, and thus, the user has an advantage of obtaining the necessary information immediately. Alternatively, as a result of the issuance of a discount coupon, the user is more likely to go shopping, which may help the profit of the advertisement provider.

Although the present invention has been described in detail with reference to preferred embodiments, the present invention is not limited to the above-described embodiments, and the technical field to which the present invention belongs without departing from the gist of the present invention as claimed in the following claims. Anyone skilled in the art will have the technical idea of the present invention to the extent that various modifications or changes are possible.

Claims (18)

A) transmitting the location information of the mobile terminal to the advertisement providing device; B) checking, by the advertisement providing apparatus, whether an advertisement category registered from the mobile terminal exists; And C) searching for an advertisement or a discount coupon corresponding to the advertisement category and location information of the mobile terminal when the advertisement category is designated, and transmitting the advertisement or discount coupon to the mobile terminal. The method of claim 1, wherein the method is D) if the advertisement category is not specified in step B), the advertisement providing apparatus transmits the advertisement category list to the mobile terminal; And E) receiving a selected item of the advertisement category list from the mobile terminal, and transmitting an advertisement or a discount coupon corresponding to the received item and location information of the mobile terminal to the mobile terminal. How to provide advertising using LBS. The method according to claim 1 or 2, wherein the method F) the advertisement providing apparatus receives time information for receiving the advertisement or discount coupon from the mobile terminal; And G) transmitting the advertisement or discount coupon to the mobile terminal according to the time information and the location information of the mobile terminal. The method according to claim 1 or 2, wherein the method H) receiving the advertisement information from the mobile terminal area information to receive the advertisement or discount coupon; And I) transmitting the advertisement or a discount coupon to the mobile terminal if the location information and the location information of the mobile terminal match. The method according to claim 1 or 2, wherein the method J) the advertisement providing apparatus receives time information and area information to receive the advertisement or discount coupon from the mobile terminal; And K) if the area information and the location information of the mobile terminal coincide with each other and the time according to the time information arrives, further comprising the step of transmitting the advertisement or discount coupon to the mobile terminal How to Provide. Iii) determining whether an advertisement category is set by the user when time information for registering an advertisement or a discount coupon is registered in the advertisement providing application program of the mobile terminal and the time arrives; Ii) if the advertisement category is not set as a result of the determination, determining whether local information mapped to the advertisement or discount coupon is stored; Iii) transmitting, by the mobile terminal, current location data to an advertisement providing device when the area information is not registered as a result of the determination; And Iii) the advertisement providing apparatus searching for an advertisement or a discount coupon corresponding to the current location data and transmitting the advertisement or discount coupon to the mobile terminal. The method of claim 6, wherein the method is Iii) transmitting at least one advertisement category of the advertisement providing application program to the advertisement providing apparatus when at least one of the advertisement categories of the advertisement providing application program is selected and stored in the mobile terminal; And Iii) the advertisement providing apparatus further comprising transmitting an advertisement or a discount coupon corresponding to the advertisement category information and the current location data of the mobile terminal to the mobile terminal. The method of claim 6 or 7, wherein the method Iii) transmitting the area information to the advertisement providing device when the area information is registered as a result of the determination of step iv); And And iii) transmitting, by the advertisement providing device, an advertisement or a discount coupon based on the local information to the mobile terminal. The method of claim 8, wherein the area information, Method of providing advertisement using LBS, characterized in that it comprises at least one of an administrative area, an amusement park, a shopping mall, a sports center, and a service provider. The method of claim 9, wherein the advertisement or discount coupon, The advertisement providing method using the LBS, characterized in that the text-based text message or image-based multimedia message is generated and provided to the mobile terminal. A location information management unit managing first location data corresponding to an advertisement or a discount coupon and receiving current location data of the mobile terminal to determine whether the location data of the mobile terminal belongs to an area of the first location data; A subscriber management unit that registers at least one or more of time information, region information, and category information of an advertisement or a discount coupon from which the advertisement or discount coupon is to be received from the mobile terminal; And Manage an advertisement or a discount coupon that provides the mobile terminal with the advertisement or discount coupon belonging to the first location data based on the current location data of the mobile terminal received from the location information manager and the information registered in the subscriber manager. Advertisement providing apparatus using an LBS, characterized in that it comprises an advertisement / discount coupon management unit for. The method of claim 11, wherein the current position data of the mobile terminal, Advertisement providing device using LBS, characterized in that obtained by extracting the navigation data (Navigation Data) from the GPS radio signal received from at least one satellite. The method of claim 11, wherein the current position data of the mobile terminal, Advertisement providing device using LBS, characterized in that obtained from the base station communicating with the mobile terminal. The method according to any one of claims 11 to 13, wherein the advertisement / discount coupon management unit, The advertisement providing apparatus using the LBS, characterized in that the advertisement or discount coupon generated by the text-based text message or image-based multimedia message provided to the mobile terminal. An application program for providing an advertisement for each time, region, and category, and having a mobile terminal configured to obtain current location data and receive an advertisement or a discount coupon according to the current location data; And With the arrival of the time registered in the application program, when the current location data is included in the registered area information and a search request message for an advertisement or a discount coupon is received from the mobile terminal, the current location data corresponding to the current location data of the mobile terminal And an advertisement providing device for reading advertisement or discount coupon data and providing the same to the mobile terminal. The system of claim 15, wherein the mobile terminal is obtained by extracting navigation data from GPS radio wave signals received from at least one satellite. The method of claim 15, wherein the current position data of the mobile terminal, Advertisement providing system using the LBS, characterized in that obtained from the base station communicating with the mobile terminal. The method of claim 15, wherein the advertisement providing device, The advertisement providing system using the LBS, characterized in that the advertisement or discount coupon generated by the text-based text message or image-based multimedia message provided to the mobile terminal.

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