KR20040072200A - Voice marketing system and method to protect the communication privacy of subscribers - Google Patents

Abstract

The present invention relates to a voice marketing system and a method thereof.

The present invention provides a method for a Voice Marketing Provider (hereinafter referred to as VMP) to perform a Voice Marketing (hereinafter referred to as a VM) to a subscriber through a wired or wireless telephone. Receiving and personalizing the database including personalized information including a field to be provided by the subscriber; b) database the marketing information of the field to be serviced by the VMP from the VMPs; c) selectively connecting the VMP and the subscriber's call channel according to whether the marketing information of the VMP matches the personalization information of the subscriber when requesting a call channel connection to the subscriber from the VMP; And d) when a call channel between the VMP and the subscriber is connected, when a mail or message transmission is requested from the VMP, converts the subscriber's telephone number provided from the VMP into a subscriber's mail or messenger address, and then the mail or Sending the mail or message to a messenger address.

According to the present invention, by performing the marketing marketing only when it matches the personalized service information set by the subscriber when performing the voice marketing, it is possible to prevent invasion of communication privacy of the individual and improve the efficiency of voice marketing.

Description

Voice marketing system and method to protect the communication privacy of subscribers and its method

The present invention relates to a voice marketing system and a method thereof, and more particularly, to a voice marketing system and method for protecting the communication privacy of the subscriber.

Recently, marketing methods for polling, public relations, mail order, and advertising have been developed and used using wired and wireless voice phones.

A related art related to such a method is "a call coupon service apparatus and method in an intelligent network exchange" disclosed in Korean Patent Publication No. 2001-11742. This prior art builds a voice announcement broadcasting environment that performs advertisements or polls based on an intelligent network. It describes the provision of a discount such as a telephone fee when the customer first calls the voice guide number and listens to the contents of the related voice guide broadcast. However, this conventional technology has a disadvantage in that the customer has to know the announcement number, and it is difficult to obtain exactly the information desired by the customer.

In addition, as a conventional marketing method, there is a "electronic stamp providing system for online advertising and its operating method" disclosed in Korean Patent No. 10-0316812. This prior art presents an environment in which a sender attaches an electronic stamp to an e-mail to send the mail and the recipient clicks on the relevant electronic stamp, if desired, to view a personalized advertisement. The idea behind the technology is that instead of attaching advertisements directly to e-mails, instead of stamping them, you can avoid spammers if they don't want them.

However, the prior art still has the problem that the recipient's address is exposed to unhealthy senders, and advertisers may complain that they cannot sufficiently target marketing.

Therefore, the technical problem to be achieved by the present invention is to solve the above problems of the prior art, to provide a voice marketing system and method for providing a subscriber directly with only the information desired by the subscriber as well as protecting the communication privacy of the subscriber. have.

In addition, another technical problem to be achieved by the present invention is that, after the call channel is established between the voice marketing provider and the subscriber, if the voice marketing provider sends detailed marketing information via e-mail or messenger, the actual address of the subscriber is not exposed. I want to send information.

1 is a diagram showing the overall structure of a voice marketing system according to an embodiment of the present invention.

FIG. 2 is a structural diagram of a subscriber information management server shown in FIG. 1.

3 is a structural diagram of a VMP information management server shown in FIG.

4 is a structural diagram of a call reception and control server shown in FIG.

5 is a structural diagram of a mail / message processing server shown in FIG.

6 is a flowchart illustrating a voice marketing method according to an exemplary embodiment of the present invention.

7 is a flowchart illustrating a call channel connection method between a VMP and a subscriber according to an embodiment of the present invention.

8 is a flowchart illustrating a VM automation method according to an embodiment of the present invention.

9 is a flowchart illustrating a delivery method for delivering mail and messages from a VMP to a subscriber according to an embodiment of the present invention.

According to an aspect of the present invention, a voice marketing system is connected to a subscriber and a voice marketing provider (VMP) through a communication network and performs voice marketing through a wired or wireless telephone. A subscriber information database in which personalization information is stored, a VMP information database in which marketing information of a field to be serviced by the VMP is stored, and a billing information database in which charging information including call history between the VMP and the subscriber is stored; A database server comprising; A call reception and control server for selectively connecting the VMP and the subscriber's call channel according to whether the marketing information of the VMP matches the personalization information of the subscriber when a call channel connection request is made for the subscriber from the VMP; When the call channel between the VMP and the subscriber is connected, when a mail or message transmission is requested from the VMP, the subscriber's telephone number provided from the VMP is converted into the subscriber's mail or messenger address, and then the mail or messenger address is transferred to the mail or messenger address. A mail / message processing server for transmitting the mail or message; A subscriber information management server managing personalized information of the subscriber; And a VMP information management server that manages marketing information of the VMP and provides marketing information of the VMP to the subscriber by voice when a call channel is connected between the VMP and the subscriber.

The VMP information management server, VM communication interface unit for connecting the VMP through a communication network; A business environment setting unit configured to set marketing information including voice marketing information, automation information, and business information to be provided by the VMP; Searching the subscriber information database at the time set by the VMP to find the subscribers wanting relevant information, and then includes a VM automation management unit for automatically requesting a call channel connection to the subscriber, the VM automation management unit When the call channel is connected between the subscriber and the subscriber, marketing information of the VMP is provided to the subscriber in the form of voice and mail / message.

The call reception and control server verifies whether the personalization information of the subscriber and the marketing information of the VMP match each other according to a call channel connection request of the VMP or the VM automation management unit, and if there is a match, a call between the subscriber and the VMP. A call controller for connecting a channel; And when a call channel is connected between the VMP or the VM automation manager and a subscriber, collects call related information including at least one of a start time, a talker, a called party number, and a compensation scheme connected to the call channel, and the call channel ends. The call state management unit collects call related information including an end time when the call channel ends and stores the call related information in the billing information database.

Here, the call reception and control server connects the call channel between the VMP and the subscriber only when the subscriber grants the marketing permission request of the VMP even when the marketing information of the VMP matches the personalization information set by the subscriber. It is preferable.

On the other hand, when a mail or a message is transmitted from the VMP or VM automation management unit, the mail / message processing server is in a state where the call channel with the subscriber is connected and the current time exceeds the time set by the subscriber after the call channel is connected. If not, the mail / message transmission unit for transmitting a mail or a message to the subscriber's mail or messenger address; And an address conversion unit for finding the subscriber's mail or messenger address from the subscriber information database and providing the subscriber's telephone number as an index to the mail / message transmission unit.

According to another aspect of the present invention, a voice marketing method is a method of performing voice marketing through a telephone by being connected to a subscriber and a voice marketing provider (VMP) through a communication network. Database the received personalization information; b) database the marketing information of the field to be serviced by the VMP from the VMPs; c) selectively connecting the VMP and the subscriber's call channel according to whether the marketing information of the VMP matches the personalization information of the subscriber when requesting a call channel connection to the subscriber from the VMP; And d) when a call channel between the VMP and the subscriber is connected, when a mail or message transmission is requested from the VMP, converts the subscriber's telephone number provided from the VMP into a subscriber's mail or messenger address, and then the mail or Sending the mail or message to a messenger address.

The step c) may include setting marketing information including voice marketing information, automation information, and business information to be provided by the VMP; Automatically finding a subscriber who wants relevant information at a time set by the VMP, and then automatically requesting a call channel connection to the subscriber; And providing marketing information of the VMP to the subscriber when a communication channel is connected between the VMP and the subscriber. In this case, the marketing information stored by the VMP is converted into a voice or web page and provided to the subscriber.

In addition, the step c) when the call channel is connected between the VMP and the subscriber, collects the call-related information including at least one of the start time, the talker and caller number, the compensation scheme connected to the call channel, Collecting and storing call related information including an end time when the call channel ends when the call channel ends; And updating the reward information for the subscriber based on the information.

Also, in the step c), even if the marketing information of the VMP matches the personalization information set by the subscriber, it is preferable to connect a call channel between the VMP and the subscriber only when the subscriber grants the marketing permission request of the VMP. Do.

On the other hand, step d) if the mail or message is transmitted from the VMP, when the call channel with the subscriber is connected and the current time does not exceed the time set by the subscriber from the start time of the connection of the call channel, Send a mail or a message to the subscriber's mail or messenger address.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.

In the embodiment of the present invention, when the VMP performs the VM, the subscriber information is searched based on the information to be provided to find the desired subscribers and then the VM is attempted by the corresponding subscriber only. In addition, even if the VMP does not know the actual mail or messenger address of the subscriber, it is possible to provide detailed marketing information to the subscriber through multimedia mail or message.

1 shows the overall structure of a voice marketing system according to an embodiment of the present invention.

As shown in FIG. 1, the voice marketing system according to an exemplary embodiment of the present invention includes a VMP information management server 11 (hereinafter referred to as a VMP information management server) or a subscriber information management server 12 ( Subscriber Information Management Server (hereinafter referred to as SIMS), Call Reception and Control Server (hereinafter referred to as CRCS), Multimedia Mail / Message Processing Server 14 (Multimedia Mail / message Process) Server, hereinafter referred to as MMPS), and a database server 15 in which a plurality of pieces of information are stored.

The database server 15 is a subscriber information database 151 which stores information of a field and time to be serviced for each subscriber in order to protect a communication privacy of an individual according to an embodiment of the present invention, and information of a field to be serviced by a VMP. The VMP information database 152 is stored, the billing information database 153 is stored, the billing information and mileage information according to the service provision to the subscriber.

2 to 5 show a detailed structure of each server shown in FIG.

The subscriber information management server, that is, the SIMS 12 provides an environment in which the subscriber can set his or her personalized service information, and as shown in FIG. 2, the personalization service unit 121, the subscriber mileage management unit 122, and the subscriber. The interface unit 123 is included.

The subscriber interface unit 123 provides a communication interface necessary for a subscriber to access a related server through a wired or wireless internet or a wired or wireless telephone. The personalization service unit 121 provides an environment in which subscribers connected to related servers through the subscriber interface unit 123 can set an interest field and time to receive information according to their own inclination. The subscriber mileage management unit 122 provides an environment in which the subscriber participates in voice marketing and comprehensively manages the rewards (miles) received and used in various transactions.

On the other hand, the personalized service information of the subscriber obtained by the personalization service unit 121 (such as the field and time to receive according to his or her inclination) is stored in the subscriber information database 151, and the mileage information is stored in the billing information database 153. Stored and managed.

Therefore, the subscriber can access his / her SIMS 12 anytime, anywhere using his communication terminal to change his personalized information, and is provided with an environment for utilizing his mileage.

On the other hand, the VMP information management server, that is, VIMS (11) provides an environment that allows the VMP to execute an efficient voice marketing business, as shown in Figure 3, the business environment setting unit 111, VM automation management unit ( 112, and a VMP interface unit 113.

The VMP interface unit 113 provides a communication interface that allows the VMP to access a related server through the Internet or a wired or wireless network to establish its own business environment.

The business environment setting unit 111 provides an environment for the VMP to access the VIMS 11 to set voice marketing information, automation information, business information, and the like, so that the information set in the voice marketing process is set as the voice or web page. It can be converted into forms and used. The business environment setting information of the VMP is stored and managed in the VMP information database 152.

The VM automation management unit 112 automatically requests the call connection by searching for subscribers who want related information at a predetermined time based on the business environment setting information stored by the VMP. When the subscriber grants the call connection request, the subscriber broadcasts the stored marketing information and transmits detailed marketing information to the corresponding subscriber through an e-mail or a messenger. Specifically, when the subscriber receives a call according to the call connection request, the marketing summary information created by the VMP is extracted from the VMP information database 152 and guided by voice to the subscriber. In this case, the marketing summary information may include a marketing title and a compensation plan.

Therefore, the VMP can efficiently perform voice marketing to a desired customer directly or indirectly through the VM automation management unit 112.

On the other hand, the call reception and control server, that is, the CRCS 13 performs a function of establishing a call channel between the VMP and the subscriber while protecting the communication privacy of the subscriber. For this purpose, the CRCS 13 includes a VM call control unit 131, a VM call state management unit 132, and a DB interworking unit 133, as shown in FIG. 4.

The VM call controller 131 is the first to receive a call channel connection request from the VMP or VM automation management unit 112. For each call channel connection request, it verifies whether the personalized information of the corresponding subscriber is matched and, if appropriate, the subscriber. Try to call. If the subscriber permits, the VM call control unit 131 connects the actual call channel between the VMP or VM automation management unit 112 and the subscriber so that the voice marketing activity can be started.

The VM call state manager 132 collects and manages state information of a related call when the call channel is connected and terminated between the VMP or VM automation manager 112 and the subscriber. That is, charging related information such as the start time of the connected call channel, the talker and the receiver number, the compensation method, and the end time of the call channel is collected and stored in the billing information database 153.

The DB linkage unit 133 improves the search speed of the related database by configuring an open interface for the search frequently used in the voice marketing service, and enhances the scalability and stability of the system through the modularization of functions.

Meanwhile, the multimedia mail / message processing server, that is, the MMPS 14 provides an environment in which the VMP can deliver the multimedia mail / message to the subscriber without the subscriber's actual e-mail or messenger address being exposed. To this end, it includes a multimedia mail / message transmission unit 141, address conversion unit 142, DB interlocking unit 143.

The multimedia mail / message transmission unit 141 is a VM call status management unit 132 of the CRCS 13, the billing information database 153 in order to validate the mail or message transmitted from the VMP or VM automation management unit 112 Search the relevant VMP stored in the subscriber and call information of the subscriber, compare the receiving time of the mail / message with the valid time set by the subscriber, and convert the subscriber's phone number to the real address only when it is valid and deliver the related information. .

In this case, the address conversion is performed by the address conversion unit 142. The address conversion unit 142 retrieves the subscriber's mail / messenger address from the subscriber information database 151 using the telephone number as an index and provides actual address information.

The DB linking unit 143 performs the same function as the DB linking unit 133 of the CRCS 13 above.

Since the structure of the voice marketing system described above is classified from a logical point of view, in the case of actual deployment, servers that perform the same function can be distributed locally to improve the performance and reliability of the entire system.

Next, the operation and method of the voice marketing system according to an exemplary embodiment of the present invention will be described based on such a structure.

First, when the subscriber 4 who wants to receive personalization service connects to the subscriber interface unit 123 of the SIMS 12 through the communication network 2, the personalization service unit 121 connects to the associated server through the subscriber interface unit 123. It provides an environment in which the subscriber (4) connected to can set the area of interest to receive information according to his or her inclination. Thereafter, the personalization service information provided by the subscriber is stored in the subscriber information database 151. In addition to the subscriber's field of interest, the personalized service information includes a subscriber's time, subscriber's telephone number, subscriber's mail, and messenger address.

On the other hand, VMP can also be connected to the VIMS (11) to build their own business environment, specifically, the business environment setting unit 111 to set the voice marketing information (including summary information), automation information, business information, etc. By providing an environment in which a voice marketing process is performed, information set in a voice marketing process may be converted into a voice or web page and utilized. The business environment setting information of the VMP is stored and managed in the VMP information database 152.

As such, after the VMP and the subscriber information are registered, the following voice marketing is performed at the request of the VMP or the request by the VIMS 11.

6 is a flowchart illustrating an entire process of the voice marketing method according to an embodiment of the present invention.

As shown in FIG. 6, the voice marketing method according to an embodiment of the present invention may be divided into a call channel connection step, a mail / message delivery step, and a billing and subscriber mileage information update step.

The call channel connection step (S10 to S20) is performed in response to the call channel connection request of the VMP. In this step, the marketing information of the VMP requesting the connection is checked to verify that the personalized information of the corresponding subscriber is met, Attempt to connect the call. If the subscriber responds, broadcast the permission request set by the VMP, and then connect the actual call channel between the VMP and the subscriber only when the subscriber grants the permission.

7 shows a detailed process of the call channel connection step according to an embodiment of the present invention.

The VMP requests a call connection to a specific subscriber through a communication network, or the VM automation management unit 112 of the VIMS 11 requests a call connection to a specific subscriber at a set time according to marketing information registered by the VMP (S100 to S110). ).

8 illustrates an operation of the VM automation manager 112 for requesting a call connection.

As shown in FIG. 8, the VM automation management unit 112 searches the subscriber information database 151 for the marketing contents to be provided by searching the subscriber information database 151 at a time periodically or aperiodically set by the VMP. The call number of the subscriber retrieved to the VM call control unit 131 of 13) is transmitted to request a call connection (S300 to S320).

Accordingly, if the connection request is successful, the voice marketing information is stored to the subscriber, the subscriber's opinion is collected, and the detailed marketing information is sent to the subscriber in the form of an e-mail or a message. The VM automation management unit 112 performs marketing to all the subscribers found through this process and ends. This information transmission process will be described in more detail later (S330 to S370).

On the other hand, when a call connection request is input from the VM automation management unit 112 or the VMP 3 as described above, the VM call control unit 131 of the CRCS 13 verifies whether the personalized information of the subscriber is matched and is valid. If you are trying to call the subscriber.

As shown in FIG. 7, the VM call control unit 131 uses the VMP requesting connection and the telephone number of the associated subscriber as an index, thereby marketing the VMP from the VMP information database 152 and the subscriber information database 151. Inquire summary information and personalization information of subscriber.

Next, the marketing summary information of the inquired VMP is compared with the personalization information of the subscriber, and when the classification categories match each other, it is determined that the request of the VMP is valid (S120).

If the call connection request of the VMP is valid, the VM call control unit 131 connects the actual call channel between the VMP or VM automation management unit 112 and the subscriber 4 so that the voice marketing activity can be started.

When the call channel with the subscriber is connected, the VM call controller 131 briefly broadcasts to the subscriber 4 what information the VMP requesting the current call provides, and then inquires whether to permit the call. The subscriber may not listen to the information depending on the situation, even if the information is consistent with the information he or she applied for, so the subscriber may respond selectively.

When the subscriber receives a call according to the call connection request, the VMP automation management unit 112 extracts the marketing summary information created by the VMP from the VMP information database 152 and guides the voice to the subscriber (S130 to S150).

When the announcement to the subscriber is started, the VM call state management unit 132 collects billing related information including call information such as start time of the connected call channel, caller and callee number, and compensation method, and billing information database 153. ). In this case, when the announcement is broadcast to the subscriber, the compensation scheme according to the subscriber's listening to the broadcast may be selectively provided, and the compensation scheme may be guided by the subscriber to guide the compensation scheme. When the compensation scheme guide is made, the VM call state manager 132 collects the compensation scheme information selected by the subscriber and stores it in the charging information database 153 as described above, but the present invention is not limited thereto.

Meanwhile, as shown in FIG. 6, after the call channel connection step S20 is performed, the mail / message delivery step S39 may be performed.

9 is a sequence of mail / message delivery process according to an embodiment of the present invention.

The mail / message delivery process is initiated at the request of the VMP when a communication channel is established between the VMP and the subscriber, and the VMP performs voice marketing and wants to send detailed marketing information to the subscriber via mail or messenger.

Specifically, as shown in FIG. 9, the multimedia mail / message transmission unit 141 checks whether the mail or message transmitted from the VMP or VM automation management unit 112 is valid content received within the allowable time set by the subscriber. (S200 to S220).

For example, the multimedia mail / message transmission unit 141 inquires the call information of the subscriber and the related VMP stored in the billing information database 153 by the VM call state management unit 132 in the call channel connection step, and the current subscriber and the subscriber. It is determined whether the call is connected and the time for requesting transmission of the mail / message is within a predetermined time (eg, 5 minutes) set by the subscriber after the call starts.

If the current call channel is in a connected state and a valid state in which the time set by the subscriber has not elapsed, the multimedia mail / message transmitting unit 141 requests the address conversion unit 142 for address translation. The address converting unit 142 converts the subscriber's telephone number into an actual mail or messenger address based on the subscriber's information stored in the subscriber information database 151 and transmits the converted phone number to the multimedia mail / message transmitting unit 141. Thereafter, the multimedia mail / message transmission unit 141 transmits a mail or a message transmitted from the VMP or VM automation management unit 112 to the received mail or messenger address (S230 to S240).

Therefore, the VMP can deliver the multimedia mail / message to the subscriber without the subscriber's actual e-mail or messenger address being exposed.

After the call channel connection step S20 and the mail / message delivery step S30 are performed, as shown in FIG. 6, the call permission and the mail / message of the subscriber are allowed through the charging and subscriber mileage information updating step S40. Perform compensation according to the reception.

Specifically, the VM call state management unit 132 of the CRCS 13 collects call information such as the end time of the terminated call channel and stores it in the charging information database 153, and the subscriber mileage management unit 122 of the SIMS 12 ) Renews the billing information and the reward mileage of the subscriber based on the call history and the compensation history of the VMP, and stores the updated mileage information in the billing information database 153 so that the reward can be made later.

The present invention is not limited to the embodiments described above, it can be variously modified and changed by those skilled in the art, which is included in the spirit and scope of the invention defined in the appended claims.

According to the present invention, when the VMPs do the voice marketing, the call request for the voice marketing to the relevant customer only if the personalized service information of the customer is matched, and when the connection request by the customer to determine whether to allow the call connection This ensures maximum protection for the customer's communications privacy.

In addition, since the VMP can only market to the desired subscribers, the marketing effect can be further increased.

In addition, when the VMP sends a mail or a message to a customer, the subscriber's mail or messenger address may not be illegally used by not exposing the customer's actual address.

Claims (11)

In the system that is connected to the subscriber and the voice marketing provider (VMP) through a communication network to perform voice marketing through a wired or wireless telephone, Subscriber information database that stores personalized information including the field to be serviced by the subscriber, VMP information database that stores the marketing information of the field to be serviced by the VMP, and billing information including the call history between the VMP and the subscriber. A database server including a charging information database stored therein; A call reception and control server that selectively connects the VMP and the subscriber's call channel according to whether the marketing information of the VMP matches the personalization information of the subscriber when the call channel connection request is made to the subscriber of the VMP; When the call channel between the VMP and the subscriber is connected, when a mail or message transmission is requested from the VMP, the subscriber's telephone number provided from the VMP is converted into the subscriber's mail or messenger address, and then the mail or messenger address is transferred to the mail or messenger address. A mail / message processing server for transmitting the mail or message; A subscriber information management server managing personalized information of the subscriber; And A VMP information management server that manages marketing information of the VMP and provides marketing information of the VMP to the subscriber by voice when a call channel is connected between the VMP and the subscriber. Voice marketing system comprising a. The method of claim 1, The VMP information management server, A VM communication interface unit for allowing the VMP to connect through a communication network; A business environment setting unit configured to set marketing information including voice marketing information, automation information, and business information to be provided by the VMP; VM automation management unit that searches the subscriber information database at the time set by the VMP to find subscribers who want related information, and then automatically requests a call channel connection to the subscriber. Including; The VM automation management unit provides a voice marketing information of the VMP to the subscriber when the call channel is connected between the VMP and the subscriber. The method according to claim 1 or 2, The call reception and control server A call controller for verifying whether the personalization information of the subscriber and the marketing information of the VMP match each other according to a call channel connection request of the VMP or the VM automation manager, and connecting a call channel between the subscriber and the VMP when the call is matched; And When a call channel is connected between the VMP or the VM automation manager and the subscriber, the call-related information including at least one of a start time, a talker and callee number, and a compensation plan connected to the call channel is collected, and the call channel is terminated. A call state management unit that collects call-related information including an end time when a call channel ends and stores it in the billing information database Voice marketing system comprising a. The method of claim 1, The call reception and control server Even when the marketing information of the VMP and the personalization information set by the subscriber match, the voice marketing system connects a call channel between the VMP and the subscriber only when the subscriber grants the marketing permission request of the VMP. The method according to claim 1 or 2 The mail / message processing server, When a mail or a message is transmitted from the VMP or VM automation management unit, when the call channel with the subscriber is connected and the current time does not exceed the time set by the subscriber since the call channel is connected, the subscriber's mail or A mail / message transmitter for transmitting a mail or a message to a messenger address; An address conversion unit that finds the subscriber's mail or messenger address from the subscriber information database and provides the subscriber's telephone number as an index to the mail / message transmission unit. Voice marketing system comprising a. In the method of performing the voice marketing over the telephone connected to the subscriber and the voice marketing provider (VMP) through a communication network, a) receiving and personalizing the database from the subscribers, the personalization information including the field of the subscriber's service; b) database the marketing information of the field to be serviced by the VMP from the VMPs; c) selectively connecting the VMP and the subscriber's call channel according to whether the marketing information of the VMP matches the personalization information of the subscriber when requesting a call channel connection to the subscriber from the VMP; And d) when the call channel between the VMP and the subscriber is connected, when a mail or message transmission is requested from the VMP, the subscriber's telephone number provided from the VMP is converted into a subscriber's mail or messenger address, and then the mail or messenger address. Sending the mail or message to an address Voice marketing method comprising a. The method of claim 6, Step c) Setting marketing information including voice marketing information, automation information, and business information to be provided by the VMP; Automatically finding a subscriber who wants relevant information at a time set by the VMP, and then automatically requesting a call channel connection to the subscriber; And Providing marketing information of the VMP to the subscriber when a call channel is connected between the VMP and the subscriber. Voice marketing method comprising more. The method of claim 7, A voice marketing method of converting the marketing information stored by the VMP into a voice or web page form and providing it to the subscriber. The method of claim 6 Step c) Collecting and storing call related information including at least one of a start time of a call channel, a caller and a receiver number, and a compensation plan when a call channel is connected between the VMP and the subscriber; Collecting and storing call related information including an end time when the call channel ends when the call channel is terminated between the VMP and the subscriber; And Updating the reward information for the subscriber based on the information Voice marketing method comprising more. The method of claim 6, Step c) Even if the marketing information of the VMP and the personalization information set by the subscriber, the voice marketing method of connecting the call channel between the VMP and the subscriber only when the subscriber grants the marketing permission request of the VMP. The method of claim 6 Step d) When a mail or a message is transmitted from the VMP, when the call channel with the subscriber is connected and the current time does not exceed the time set by the subscriber from the start time of the call channel, the subscriber accesses the subscriber's mail or messenger address. Voice marketing method for sending mail or messages.