KR20040010905A - Audio-ad system using music file on network - Google Patents

Abstract

The present invention relates to an audio advertisement system on a network using a music file including a terminal of a user connected via a network and a service server for providing a music file to the terminal. An advertisement file database in which an audio advertisement provided from an advertiser to provide an advertisement is stored; A music file database in which music of various genres is classified and stored; An advertisement insertion program for inserting an audio advertisement selected from the advertisement file database when the music file stored in the music file database is executed; A player for executing the music file and the audio advertisement; A streaming module for streaming music files and audio advertisements provided to the player; And a control module for executing the player and the streaming module to stream the music file and the audio advertisement to the user when the user is connected, and to control the operation of each database and the advertisement insertion program. It is done. Accordingly, by providing an audio advertisement between the music file and another music file, it is possible to free or reduce the royalty fee for listening to the music file. In addition, by listening to the music file by accessing the advertiser's homepage according to the selection of a random key (hot key), it is possible to maximize the advertising effect and increase sales.

Description

AUDIO-AD SYSTEM USING MUSIC FILE ON NETWORK}

The present invention relates to an audio advertisement system on a network using a music file, and more particularly, by inserting an advertisement into a music file and providing the music file at a free or discounted price, as well as an advertisement effect. The present invention relates to an audio advertisement system on a network using music files to maximize the performance.

Recently, with the rapid development of the Internet and other networks, various services and business items are being developed for netizens, and networks are being actively used to expand offline businesses online or to promote offline businesses.

Such services or services that provide various types of music files among netizens are attracting the attention of netizens of young people including teenagers.

Music files are produced in the form of MIDI, wave, or MP3. Among them, MP3 files using Motion Picture Expert Group (MPEG) technology are the most widely used. In the case of using MPEG, first, the music files recorded on the CD are converted into a wave file using a program called 'CD Ripper', and then the wave file is converted into an MP3 file using 'MP3 Encoder'. Such MP3 files allow the compression of files without loss of sound quality by erasing notes in the range that humans cannot hear when coding. As a result, files with CD-quality sound of over 40MB can be compressed to around 3,4MB. As described above, MP3 files have the most excellent performance as an audio data compression technology developed to date, and the products or services to which the MP3 files are applied are greatly increasing.

As these MP3 files are provided through the network, netizens can easily download MP3 files through the network and listen to the music they want without purchasing a record. As a result, the sales volume of records dropped rapidly, and the music copyright owners decided that distribution of MP3 files through the network corresponds to illegal copying of music works. Accordingly, the Music Copyright Association established and implemented the "standard for the use of music works through a PC communication network," so that music files in the form of MP3 files can be used for a fee.

According to these standards, anyone can easily provide music services using MP3 files, but if netizens want to download MP3 files, they have to pay hundreds of won per song. This royalty charges netizens who want to use the service, thereby lowering the utilization rate of the service, resulting in a sluggish business for the service provider.

Accordingly, while reducing the burden of copyright fees for both netizens and service providers, netizens have been legally provided with music files, and service providers have been sought to provide music files legally.

As part of this approach, some service companies have previously created and stored advertisement music files with video advertisements, and provided music files with video advertisements at the request of netizens, so that music files can be provided free of charge. Doing. However, the video advertisement provided is rarely exposed to netizens when the netizens only play the player for the execution of the music files and do other work, and the contents of the video advertisements are also random without considering the interests or inclinations of the netizens. Because it was chosen as enemy. As in the conventional video advertisement or banner advertisement provided through the network does not attract the attention of netizens, there is a disadvantage that the effect of the advertisement is insignificant.

Therefore, it is necessary to prepare a method of attracting the attention of netizens so as to exhibit sufficient advertising effects and at the same time, provide the netizens with free or discounted music files.

Accordingly, an object of the present invention is to provide an audio advertisement system using a music file to maximize the advertisement effect while providing a music file at a free or discounted price.

In addition, another object of the present invention is to provide an audio advertisement system using a music file to facilitate the actual sales growth of the advertiser by allowing easy access to the corresponding homepage of the advertisement inserted in the music file.

1 is a schematic configuration diagram of an audio advertisement system according to the present invention;

2 is a detailed configuration diagram of a service server of FIG. 1;

3 to 5 are flowcharts illustrating a music file service process according to the audio advertisement system of the present invention.

* Explanation of symbols for the main parts of the drawings

5: Service provider 10: Member

15: advertiser 20: service server

30: database group 31: music file database

33: Advertising File Database 37: Member Database

40: control group 41: streaming module

43: control module 50: program group

53: Ad Insertion Program 55: Matching Program

57: player

According to the present invention, an audio advertisement system on a network using a music file comprising a terminal of a user connected via a network and a service server for providing a music file to the terminal, wherein the service server comprises: An advertisement file database in which an audio advertisement provided from an advertiser to provide an audio advertisement to a user is stored; A music file database in which music of various genres is classified and stored; an advertisement insertion program for inserting an audio advertisement selected from the advertisement file database when the music file stored in the music file database is executed; A player for executing the music file and the audio advertisement; A streaming module for streaming music files and audio advertisements provided to the player; And a control module for executing the player and the streaming module to stream the music file and the audio advertisement to the user when the user is connected, and to control the operation of each database and the advertisement insertion program. This is achieved by an audio advertisement system on a network using music files.

Here, the control module, and detects the key input from the user, when the key input is detected, it is preferable to connect to the home page of the audio advertisement that the user is listening.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The audio advertisement system enables the user to receive a music file for free or at a reduced price by inserting an advertisement into a music file provided through a network, and at this time, by providing an advertisement form in the form of audio data, netizens To attract attention.

As shown in FIG. 1, the audio advertisement system includes a service provider 5 providing a music file with an audio advertisement inserted therein to the netizen, an advertiser 15 providing an audio advertisement to be inserted into the music file, and audio. It consists of a member 10 that is a user having a terminal for receiving a music file inserted with an advertisement.

Here, the terminal of the member 10 includes not only a wired terminal but also a wireless terminal, and includes not only a general PC but also various types of terminals such as a mobile phone and a PDA.

The advertiser 15 intends to promote the member 10 by using the audio advertisement is a business that performs a business online or offline, and provides an audio advertisement in connection with the service company 5 and the advertiser 15 ) Has a separate homepage online.

The service provider 5 receives an audio advertisement from the advertiser 15 for inserting the music file into the music file so that the music file can be freely or discounted. In order to perform this service, the service provider 5 has a service server 20 as shown in FIG.

The service server 20 includes a database group 30 in which various data are classified and stored, a program group 50 for converting or processing each data stored in the database, and a control group 40 for controlling the database and programs. Divided.

The database group 30 stores various information necessary for providing a service, a music file database 31 for storing music files, an advertisement file database 33 storing audio advertisements provided from the advertiser 15, and The member database 37 includes information about a user who has subscribed as a member 10.

Here, the music file database 31 stores music of various genres, and each music is classified and stored for each genre. The stored music files are formed in various forms, for example, CD original songs, MIDI files, wave files, MP3 files, and the like.

The audio advertisement inserted into the music file is provided from the advertiser 15 and stored in the advertisement file database 33. Like the music file, the advertisement file includes an audio advertisement formed of a MIDI file, a wave file, an MP3 file, and the like. It may be formed of a video audio advertisement including a video or an image in audio.

The member database 37, which stores information on a member who wants to receive such a music file, includes personal information of the member 10 including a name, ID, password, address, social security number, etc. The tendency information of various types of members 10 that can provide personalized information to the members 10, such as a favorite music tendency, interest, gender, and age, is stored.

In addition, in the member database 37, for each member 10, the member 10 is selected according to the number of times, the time, and the propensity of the member 10 to access the service server 20. Information about the music file and the audio advertisement provided to the user, and whether or not to move to the corresponding homepage of the audio advertisement provided by the member 10 is stored. This information is the basis for receiving music files for free or at a later price.

On the other hand, the program group 50 for processing the information stored in each of these databases includes an advertisement insertion program 53, a matching program 55, and a player 57.

Here, the advertisement insertion program 53 is for inserting an advertisement in the middle of the execution of the music file and the other music file, and may insert an audio advertisement between the music file and the music file according to the member's selection, or the music file. You can also run a plurality of and then insert the audio advertisement. The advertisement insertion program 53 detects the end time of the music file and the start time of another music file to insert an audio advertisement, or inserts the audio advertisement by extending the time before the start of another music file at the end of the music file. At this time, the audio advertisement may include an image, and when the execution or download of the music file is requested from the member 10 and the music file is executed at the same time, the advertisement insertion program 53 operates to insert the audio advertisement.

On the other hand, when the execution program or download of the music file is requested from the member 10, the matching program 55 retrieves the propensity information of the member 10 stored in the member database 37 and is most suitable for the propensity of the member 10. Choose the music that works best for you. In addition, the matching program 55 extracts an audio advertisement suitable for the propensity of the member 10 from the advertisement file database 33, and the advertisement insertion program 53 randomly selects one of the extracted audio advertisements and selects a music file. And insert it between other music files.

On the other hand, when the member 10 directly selects music, the matching program 55 only needs to select an audio advertisement according to the propensity of the member 10. At this time, the matching program 55 may select the audio advertisement according to the condition of the member 10 requested by the advertiser in addition to the propensity of the member 10 stored in the member database 37. That is, when an advertiser requests a condition such as age, age, region, etc., the audio advertisement of the advertiser is provided only to the member 10 meeting the condition.

The player 57 for executing the music file thus selected may be provided separately, or may be separately produced and distributed by the service company 5. In addition, the player 57 may be automatically executed when accessing the homepage of the service company 5 online.

The control group 40 for controlling the operation of the advertisement insertion program 53, the matching program 55, and the player 57 includes a control module 43 for managing information stored in each database, and a music file. And a streaming module 41 for streaming the music file stored in the database 31 and the audio advertisement stored in the advertisement file database 33.

In this case, the control module 43 controls the operation of each program and inputs and outputs information stored in each database when a service is requested according to the connection of the service server 20 of the member 10 or the execution of the player 57. Provide for each program. In addition, the control module 43 detects a user's selection through an input device such as a keyboard and a mouse, and the member 10 selects a specific key (aka hotkey) or inputs any input through the input device. In the case of execution, the music file being listened to by the current member 10 and the site related to the audio advertisement included in the execution of the music file, that is, the advertiser 15 are connected to the homepage.

The control module 43 performs the following program control according to the request of the member 10 from the outside or conversion of data.

First, when a new music file is uploaded from the outside, the control module 43 stores the music file in the music file database 31.

On the other hand, when the member 10 requests the execution of the music file, the control module 43 provides the matching program 55 with the information of the member 10 from the member database 37, and at the same time, the matching program 55 To work. Then, the matching program 55 selects the music file and the audio advertisement corresponding to the information of the member 10, and the control module 43 provides the selected music file and the audio advertisement to the advertisement insertion program 53, the advertisement The insertion program 53 is operated to insert an audio advertisement between the music file and the music file.

On the other hand, when the member 10 directly selects the desired music, the control module 43 selects only the audio advertisement when the matching program 55 is executed. Then, the control module 43 provides the music selected by the member 10 and the audio advertisement selected by the matching program 55 to the advertisement insertion program 53 to insert the audio advertisement between the music files.

When the audio advertisement is inserted between the music files in this way, the control module 43 provides the completed music file and the audio advertisement to the member 10, and at this time, the control module 43 is a terminal or a terminal of the member 10. After activating the player 57 included in the service server 20, the streaming module 41 is activated. The activated streaming module 41 streams the music file and the audio advertisement to be provided to the member 10 to the player 57 so that the music file and the audio advertisement are sequentially executed.

When the member 10 listens to music and audio advertisements as the music file is executed, predetermined information is required to provide the member 10 with free or discounted music. This information is information about how often or long the member 10 has encountered the audio advertisement contained between the music files, and the number of times the member 10 has listened to the information about the music file, the music file, and the audio advertisement. , Time of listening, access to a homepage related to an audio advertisement included in a music file, and the like. In order to collect such information, the control module 43, when listening to the music file and the audio advertisement of the member 10, information about the music file listened to by the member 10, the number of times the music file was listened to, the time of listening And the like, and store the above information in the member database 37.

On the other hand, if the member 10 selects a predetermined key or a predetermined key while listening to the audio advertisement executed between the music file and the music file, the control module 43 selects the advertiser of the audio advertisement currently being executed ( 15) to activate the homepage operated by the terminal of the member (10). Accordingly, the member 10 can easily access the homepage of the advertiser 15.

A process of receiving a music file using the audio advertisement system having such a configuration will be described below with reference to FIGS. 3 to 5.

When the user connects to the service server 20 (S10), the control module 43 requests to log in if the member 10 (S20, S40), and if not the member 10, join as the member 10. It is required to do (S30). When the user joins as a member 10, the control module 43 stores information about the member 10 in the member database 37.

Then, the member 10 to select the music directly or to select whether to listen to the recommended music (S50). When the member 10 wants to select music directly, the control module 43 provides the member 10 with a list of music by genre to select music (S60 and S70). Then, the matching program 55 is operated to select an appropriate audio advertisement according to the taste of the member 10 (S80), and the advertisement selected by the member 10 and the music advertisement selected by the matching program 55 is advertised. At the same time, the advertisement insertion program 53 is operated (S90).

On the other hand, when the member 10 requests the recommendation of music, the control module 43 executes the matching program 55, and the matching program 55 selects a music of a suitable genre according to the propensity of the member 10. In operation S55, an audio advertisement suitable for the propensity of the member 10 is selected and provided to the advertisement insertion program 53 (S80 and S90).

When an audio advertisement is inserted between the music file and the music file (S100), the control module 43 executes the player 57 (S110), and operates the streaming module to stream the music file and the audio advertisement to the player 57. Provided by (S120).

When the member 10 accesses the service server 20 and listens to the music file (P10), the control module 43 controls the number of times the member 10 listens to the music file and the audio advertisement, the time of listening, and the corresponding audio. It calculates and detects whether the advertisement is connected to the homepage, and stores the calculation and detection results in the member database 37 (P20). This information is the basis for allowing the member 10 to receive the music file at a free or discounted fee, which must be added as the music file is transmitted or downloaded. The control module calculates a copyright fee to be paid by the member 10 (P30), and provides the calculated copyright fee to the member 10 every predetermined period or when the member listens to the music file (P40).

In the advertisement system, while listening to music stored in a music file (Q10), an audio advertisement is output between a music file and a music file that is not outputted, and the member 10 receives audio when the music file is listened to. You will listen to the advertisement. In addition, when the member 10 selects a specific key or an arbitrary key while listening to the audio advertisement (Q20), the control module 43 causes the current member 10 to be connected to the homepage of the audio advertisement that the member 10 is listening to (Q30). ).

The member 10 may be contacted with more information about the products or services sold by the advertiser 15, and may shop at the homepage of the advertiser 15 that is connected. Accordingly, the advertiser 15 can promote the sales with the promotion effect. On the other hand, the member 10 is notified in advance that a specific key or a random key is selected to move to the homepage of the advertiser 15.

In this manner, the advertisement system inserts an audio advertisement between the music file and another music file, so that the member 10 listens to the audio advertisement when listening to the music. Accordingly, it is possible to receive a free or discounted copyright fee payable when listening to the music file. In addition, when the member 10 selects a specific key or an arbitrary key when the audio advertisement is listened to, the member 10 can easily access the homepage of the advertiser 15 by allowing the member 10 to be connected to the homepage of the advertisement. Accordingly, the attention of the member 10 can be improved, of course, to improve the advertising effect of the advertiser (15).

As described above, according to the present invention, by providing an audio advertisement between the music file and another music file, it is possible to free or reduce the royalty fee for listening to the music file. In addition, by listening to the music file by accessing the advertiser's homepage according to a random key selection, it is possible to maximize the advertising effect and increase sales.

Claims (2)

In an audio advertisement system on a network using a music file comprising a terminal of a user connected via a network and a service server for providing a music file to the terminal, The service server, An advertisement file database in which an audio advertisement provided from an advertiser to provide an audio advertisement to the user is stored; A music file database in which music of various genres is classified and stored; An advertisement insertion program for inserting an audio advertisement selected from the advertisement file database when the music file stored in the music file database is executed; A player for executing the music file and the audio advertisement; A streaming module for streaming music files and audio advertisements provided to the player; And a control module for executing the player and the streaming module to stream the music file and the audio advertisement to the user when the user is connected, and to control the operation of each database and the advertisement insertion program. Audio advertising system on the network using music files. The method of claim 1, The control module detects a key input from the user and, upon detecting the key input, connects to a corresponding homepage of an audio advertisement being listened to by the user.