KR20030077566A - Advertisement distribution system - Google Patents

Abstract

The present invention accepts a card-type recording medium 40 having a display unit 46 capable of recording a product price or a service charge on the surface thereof, and performs predetermined predetermined processing for performing the settlement. An advertisement database having an advertisement database in which the update data is registered and an advertisement database in which advertisement data is registered, and connected to the settlement terminal 4 so as to be capable of data communication, and delivering the registered advertisement data to the settlement terminal 4. Comprised of a delivery server computer 1, the settlement terminal 4 updates and displays the display contents of the display unit 46 of the card-type recording medium 40 received in the advertisement contents based on the advertisement data delivered from the advertisement delivery server computer 1.

Description

Advertising distribution system {ADVERTISEMENT DISTRIBUTION SYSTEM}

Conventionally, as an advertisement provider, an advertisement using a publication such as a magazine or a newspaper or a broadcasting medium such as a television or a radio has been mainstream.

When such a conventional advertisement, especially a publication, is used, it is necessary to print and distribute the printed matter as an advertisement medium, and there exists a problem that an advertisement cannot be performed quickly and inexpensively.

On the other hand, even on the issuer side of card-type recording media such as the above-mentioned credit card or prepaid card, it is difficult to charge the member (member) an annual fee, etc. in providing these settlement services. Thing becomes difficult, and technique that can secure member regardless of burden to member (member) has been demanded.

Accordingly, the present invention has been made in view of the above problems, and in the advertisement provider, the advertisement can be carried out quickly and inexpensively, and on the issuer side of the card-type recording medium, the burden of an annual fee or the like is placed on the member (member) who is a user. It is an object of the present invention to provide an advertisement distribution system that can provide a technique that can alleviate the problem.

The present invention relates to an advertisement delivery system that can easily and quickly advertise a holder of a card-type recording medium of a credit card or prepaid card.

1 is a block diagram showing the configuration of an advertisement distribution system according to an embodiment of the present invention.

2 is an external perspective view showing a POS terminal which is a settlement terminal used in the advertisement distribution system according to the embodiment of the present invention.

3 is a partially broken surface view showing an IC credit card which is a card-type recording medium used in the advertisement distribution system of the embodiment of the present invention.

4 is a block diagram showing the configuration of the POS terminal used in the embodiment of the present invention.

Fig. 5 is a block diagram showing the configuration of a delivery server which is a server computer used in the embodiment of the present invention.

Fig. 6 is a diagram showing a state of rewriting of advertisements in the display section of the IC credit card used in the embodiment of the present invention.

Fig. 7 is a diagram showing the overall processing contents in the delivery server used in the embodiment of the present invention.

Fig. 8 is a diagram showing a customer database registered in the delivery server used in the embodiment of the present invention.

9 is a diagram showing an advertisement database registered in a delivery server used in the embodiment of the present invention.

Fig. 10 is a diagram showing a main menu page in the delivery server according to the embodiment of the present invention.

Fig. 11 is a diagram showing a menu selection page in the delivery server according to the embodiment of the present invention.

Fig. 12 is a diagram showing the advertisement usage confirmation page 1 in the delivery server according to the embodiment of the present invention.

Fig. 13 is a diagram showing the advertisement usage confirmation page 3 in the delivery server according to the embodiment of the present invention.

Fig. 14 is a diagram showing an advertisement creation page 1 in the delivery server according to the embodiment of the present invention.

15 is a diagram showing an advertisement use selection page in the delivery server according to the embodiment of the present invention.

16 is a diagram showing an advertisement status confirmation page in the delivery server according to the embodiment of the present invention.

Explanation of the sign

1 Forwarding server (server computer)

2 Communication device

3 computer terminal

4 POS terminal (payment terminal)

5 card processing department

6 LCD display

7 Specification outlet

8 Inlet

9 printer unit

10 indication driver

11 Printer driver

12 Communication department

13 control microcomputer (MPU)

14 card unit

15 cash register body part

16 dedicated line

17 connection cable

18 microcontroller (MPU)

19 second communication department

20 input

21 LCD driver

22 LCD panel

23 Position detection driver

24 display panel

25 printer driver

26 Printer part

27 indication driver

28 safe

29 First Communication Unit

30 nonvolatile memory

31 Receipt

32 touch panel

34 Position detection panel

40 IC credit card

41 Gas

42 IC chip

43 pattern coil

44 flexible printed board

45 top film

46 display

50 data base

51 Central Processing Unit (CPU)

52 RAM

53 Communication interface

54 display

55 memory

56 input device

100 management server

The advertisement delivery system of the present invention for solving the above problems is able to settle the product price or the service fee, and predetermined predetermined processing for accepting the card-type recording medium having a display unit capable of rewriting on the surface and performing the settlement. And a settlement terminal for updating recording of the display unit and an advertisement database in which advertisement data is registered, and connected to the settlement terminal for data communication, and the advertisement data registered in the settlement terminal. And a settlement terminal configured to update and display the display contents of the display unit of the card-type recording medium received with advertisement contents based on advertisement data distributed from the advertisement distribution server computer. Characterized in that.

According to this aspect, the registered advertisement is updated and displayed on the display unit installed on the card-type recording medium when the card-type recording medium is used only by registering the advertisement on the advertisement distribution server computer. In this case, it is not necessary to produce, print, and distribute the printed matter for advertisement, and it is possible to execute such advertisement quickly and inexpensively, and the publisher side of the card-type recording medium can obtain the advertisement income due to such advertisement. The income can be used as a method to reduce the burden on the annual membership fee of the user (member).

In the advertisement delivery system of the present invention, it is preferable that the settlement terminal includes storage means for updating and storing the delivered advertisement data.

In this way, it is possible to promptly update the display of the display unit which is displayed as an advertisement without having to distribute the advertisement data one by one.

In the advertisement distribution system of the present invention, the advertisement distribution server computer is connected to the computer terminal of the advertisement client in data communication, and an advertisement reception program capable of receiving new advertisements or updating the advertisement data is registered, and the advertisement client It is preferable that the computer terminal can accept new advertisements or update advertisement data.

In this way, the advertisement requester can access the advertisement distribution server computer from the computer terminal to perform registration of new advertisements or update of registered advertisement data, thereby reducing the trouble of registering and updating such advertisement data.

In the advertisement distribution system of the present invention, the advertisement distribution server computer, the customer to specify the card-type recording medium, the inquiry information of whether or not the card-type recording medium is regular and the personal information about the holder of the card-type recording medium is registered. And a plurality of the advertisement data having an advertisement database registered in correspondence with the information about the holder to which the advertisement is to be delivered. The settlement processing in the settlement terminal includes: inquiry information to the advertisement distribution server computer. The advertisement delivery server computer may include advertisement identification information capable of specifying advertisement data or advertisement data corresponding to a holder of a specific card-type recording medium in the inquiry process, and selecting from the advertisement database. It is preferable to distribute to a settlement terminal.

In this way, the advertisement requester can select and register information on the holder, and can only advertise to the holder of the card-type recording medium to which the advertisement is to be advertised, so that the advertisement can be efficiently performed.

In the advertisement delivery system of the present invention, it is preferable that one of the information about the holder is a type of a product or service purchased by the holder.

In this way, the advertisement client can effectively advertise with the cardholder who has purchased a product or service highly related to the product or service that the advertisement client wants to advertise.

In the advertisement distribution system of the present invention, it is preferable that the advertisement distribution server computer is capable of receiving information about the holder to be delivered to the advertisement received from the computer terminal of the advertisement client.

In this way, the advertisement client can access the advertisement distribution server computer from the computer terminal to register or change information about the holder to which the advertisement is to be distributed, and reduce the inconvenience of registering or changing such information. have.

In the advertisement delivery system of the present invention, the advertisement delivery server computer is connected in data communication with the advertisement client's computer terminal, and counts the number of times of delivery of the advertisement of the registered advertisement client for a predetermined period of time, and collects the aggregated information. It is desirable to distribute the advertisement client to the computer terminal.

In this way, the advertisement client can easily confirm the number of times of delivery of his advertisement in a predetermined period.

EMBODIMENT OF THE INVENTION Hereinafter, the Example of this invention is described based on drawing.

(Example)

Fig. 1 is a block diagram showing the configuration of an advertisement distribution system of this embodiment having a delivery server which is a server computer to which the advertisement service providing method of the present invention is applied, and Fig. 2 is a settlement terminal used in the advertisement distribution system of this embodiment. 3 is a partially broken surface view of an IC credit card which is a card-type recording medium used in the advertisement distribution system of the present embodiment, and FIG. 4 is a perspective view of the POS terminal used in the present embodiment. Fig. 5 is a block diagram showing the structure of a delivery server which is a server computer used in the present embodiment, and Fig. 6 is a rewriting of advertisement in the display section of the IC credit card used in the present embodiment. It is a figure which shows the situation, and FIG. 7 is a figure which shows the process content in the said delivery server.

In the advertisement distribution system of this embodiment, as shown in Fig. 1, the stores a, b, c,... Where the IC credit card of this embodiment is used. POS terminal 4 serving as a settlement terminal installed in the terminal and each of these POS terminals 4, which are connected through a management server 100 and a communication device 2 that centrally manage the settlement status of the POS terminal 4 connected by a dedicated line, and are installed in a delivery center. It mainly consists of the server 1 and the computer terminal 3 of each advertisement client connected to the delivery server 1 via the communication device 2 and the Internet network.

First, the IC credit card 40, which is a card-type recording medium used in the present embodiment, will be described with reference to Fig. 3, in the recessed periphery predetermined position of the resin body 41 of a predetermined thickness and the inside thereof being concave. By mounting a tape autobonding (TAB), an IC chip 42 having a nonvolatile memory (not shown) is mounted therein, and having a flexible coil having a pattern coil 43 installed along the outer periphery of the body 41 from the IC chip 42. flexible) The printed board 44 is interpolated, and the concave front part is covered with the top film 45, and these IC credit card 40 is inserted in the card unit 14 installed in the card processing part 5 of the POS terminal 4 mentioned later. The electromagnetic wave output from the card unit 14 causes the electromotive force of the pattern coil 43 to cause the IC chip 42 to be operated operatively, and through the pattern coil 43 through the car. There are a variety of data communication with the unit 14 in a non-contact IC card to be carried in a non-contact manner by electromagnetic wave.

In addition, in the nonvolatile memory of the IC chip 42 of the IC credit card 40, a card number individually assigned to each IC credit card 40 is recorded as impossible to rewrite beforehand, and the top film 45 has an advertisement display. A rewritable display section 46 is provided at the center of the card to avoid the pattern coil 43.

The display portion 46 has an aluminum vapor deposition layer formed on the surface of the top film 45, and a thermochromic film layer in which light transmittance is changed by predetermined heating on the surface thereof is provided. As for the layer, the part heated at about 120 degreeC which is a predetermined temperature, as shown in FIG.6 (a), has the gap (gap) formed in it, and the light which permeate | transmits is diffused and whitened, and other heating is not carried out. In the case where the portion and the contrast which are not formed are formed to form the image, and the formed image is erased and rewritten, the entire surface of the formed image is heated to a temperature of about 90 ° C. As shown, the gap (interval) of the image-formed portion is restored to the ground, and the contrast disappears, and as shown in FIG. 6, it is possible to perform advertisement printing again, and the thermal head which can perform such a heating process is shown. It is, is provided to the IC credit card 40 inside the card unit 14, which will be described later enable the receipt.

Next, the POS terminal 4 as the settlement terminal used in this embodiment in which the IC credit card 40 is used will be described. As shown in FIG. 2, the POS terminal 4 used in the present embodiment has a register function. It mainly consists of the card processing part 5 which made it possible to accept the said IC credit card 40 by the POS cash register main body part 15. As shown in FIG.

On the surface of this POS cash register main body part 15, with input part 20 to input settlement amounts of money, touch panel 32 to supplement input part and simplify operation with product settlement is installed, and final settlement amount of money A display panel 24 on which a lamp is displayed and a printer unit 26 on which a receipt 31 on which payment is recorded are printed are provided, and a lower portion thereof is a safe box 28 for storing cash.

An insertion opening 8 of the IC credit card 40 is provided on the front side of the card processing unit 5 connected to the POS cash register main body 15 via a connecting cable 17, and the specification discharge port 7 is printed and discharged on the surface thereof. The liquid crystal display section 6 in which the contents such as the process status and the processing status are displayed is provided.

In the configuration of the card processing unit 5 used in this embodiment, as shown in Fig. 4, the inside of the communication unit 12 for performing data communication with the POS cash register main unit 15 and the display control of the liquid crystal display unit 6 are provided. A display driver 10, a printer driver 11 that is addressed to the specification outlet 7 and prints on the specification sheet, and a printer driver 11 that controls printing of the printer unit 9, and an IC credit card 40 that is addressed and inserted into the insertion port 8; To the rewritable display section 46 provided on the surface of the inserted IC credit card 40, by which electromagnetic waves are applied, and non-contact reading of the recording information recorded on the IC credit card 40 and writing of new data are possible. A card unit 14 capable of erasing and an advertisement ID for identifying an advertisement are assigned to the card server 14 from the delivery server. A nonvolatile memory 30 serving as a storage unit for storing the transferred advertisement data and storing a control program executed by a control microcomputer described later, and a control microcomputer (MPU) 13 connected to each of these units and controlling the operation thereof. To the advertisement ID accompanying the inquiry result sent from the delivery server by reading inquiry information such as a card number from the IC credit card 40 received in the card unit 14, outputting the inquiry information such as the card number to the POS cash register main unit 15. The corresponding advertisement is printed out and the IC credit card 40 is discharged, and the usage statement is printed and issued.

Moreover, the structure of the said POS cash register main body part 15 with which the card processing part 5 is connected is the liquid crystal panel 22 and liquid crystal driver 21 which comprise the said touch panel 32, the position detection panel 34, and the position detection driver 23, as shown in FIG. The printer unit 26 for printing the receipt 31 and the printer driver 25 for controlling printing of the printer unit 26, the display driver for performing display control of the display panel 24 and the display panel 27, the input unit 20 completed from various key groups or the safe 28 And a first communication unit 29 for performing data communication with the card processing unit 5 via the connection cable 17, a second communication unit 19 for performing data communication with the management server 100 and the delivery server 1 via the dedicated line 16, and each of these units. The control microcomputer (MPU) 18 which performs the operation control is connected as shown in FIG. By inserting the IC credit card 40 into the card processing unit 5, the settlement information can be settled, along with the inquiry information such as the card number read out from the card processing unit 5, the type (item name) and the amount of the purchased product can be displayed. 16 and the management server 100 transmit to the delivery server 1, the inquiry result is returned from the sea delivery server 1, and the settlement is permitted, and the settlement by the IC credit card 40 is also possible.

The delivery server 1 provided in the delivery center of the present embodiment has the same configuration as the ratio shown in FIG. 5, from the computer terminal 3 of the advertisement client to the database 50 for transmitting data in the delivery server 1. Such as reception processing of advertisement, creation processing of advertisement, aggregation processing of advertisement collection, inquiry and settlement processing of inquiry information from each POS terminal 4 and delivery processing of delivering advertisement data and advertisement identification information (advertisement ID) Real-time clock capable of outputting calendar information, such as the central processing unit (CPU) 51 which performs various processing based on the corresponding processing program, the RAM52 which is specified in the work memory of CPU51, the current time information, and the day of the week, the date and arbitrary date ( RTC) 57, an input device 56 such as a keyboard and a display device 54 such as a display, and each communication terminal connected to the communication device 2 through a dedicated line and the management server 100. The central processing unit (CPU) comprises a communication interface 53 for performing two-way data communication with the computer terminal 3 of the advertisement requester, which has been accessed via the Internet, together with the word 4, and a magnetic disk or an optical magnetic disk. As shown in FIG. 9, the advertisement identification information (advertisement ID) or the advertisement time limit for identifying the advertisement data or the advertisement data created or uploaded from the advertisement client's computer terminal 3 as shown in FIG. 9. And an advertisement database (DB) registered in correspondence with the specification contents of the advertisement of the target region, an advertiser DB in which personal information of a user of an advertisement requester site, user ID and password are registered, or as shown in FIG. Personal information about the customer (member) of the IC credit card 40 and the card number of the IC credit card 40 Is registered with the customer database (DB) such as the storage devices in the storage 55, the access processing capability is relatively superior to the ordinary computer.

Hereinafter, in the delivery server 1, the flowchart which shows the whole process of FIG. 7 and each display about the flow which an advertisement is received from an advertisement client and the advertisement based on the received advertisement data is performed to the display part 46 of the said IC card 40 is carried out. Please refer to the page.

First, when an advertisement client wants to request an advertisement, in this embodiment, only an advertisement client that has previously registered an advertiser can make a new advertisement request in order to avoid inappropriate advertisement. In the case of advertiser registration, it is necessary to pre-examine whether an advertisement client is a company or an individual who does not perform inappropriate advertisement.

First, when the access user has accessed the delivery server 1 of the present embodiment through the Internet network, the main menu page shown in FIG. 10 is displayed, and only the advertisement requestor registered in advance to the advertiser is issued to each registered advertiser. By inputting the ID and password, the input ID and password are compared with the ID and password registered in the advertiser DB, and when the comparison is matched, it is possible to log in to the delivery server 1.

In addition, access user who wants to perform member registration newly inputs "new advertiser registration application" even if it is accessor who does not register the advertiser mentioned above and moves to advertiser registration page and is corporation or individual in advertiser registration page With personal information such as name and full name and address or e-mail, we input desired ID and password and perform advertiser registration.

The advertiser registration information entered in the advertiser registration is not duplicated with that of other advertisers whose ID and password are already registered, and the new applicant is judged against a predetermined judging criterion whether or not it is an inappropriate corporation or user. If the criteria are met, an ID and password are issued by e-mail to the new advertiser.

The registered advertiser who has logged in by inputting the ID and password selects a desired menu for the menu selection page shown in FIG. In this menu selection page, item of "ad specifications confirmation" which can confirm contents of contents which were already requested and specifications contents, item of "advertisement situation confirmation" which can confirm the number of times that requested advertisement was carried out, Item of "new advertisement request" which can make creation of new advertisement and specifications of the advertisement is installed.

First, when a registered advertiser has requested an advertisement in the past and wants to confirm the request content, it selects and inputs the item of the said "advertisement specification confirmation."

When the advertisement specification confirmation page 1 shown in FIG. 12 is displayed by input, and actually wants to confirm the advertisement content displayed on the display part 46 of IC credit card 40, it displays by selecting and inputting the item of "the advertisement display content." The content is displayed on the advertisement specification confirmation page 2 (not shown) displayed as the state in the display section 46, and the editor selects an item of "edit" provided on the advertisement specification confirmation page 2. It is activated and it is possible to edit the layout and change of advertisement contents.

In addition, when a registered advertiser wants to confirm the specification of the requested advertisement, as shown in FIG. 13, by selecting and inputting the item of "Ad specification contents" in the said advertisement specification confirmation page 1, it is requested. The number of advertisements that are being made, the duration of the advertisement, the target area of the advertisement, and the holder of the IC credit card 40 targeted for the advertisement, the gender and age of the customer, the annual income, the type of job, and the designation of the place of work are displayed. If you want to change it, you can change the specification of each item by selecting "Change" installed on the page.

In addition, when we want to confirm the number of times of advertisement of advertisement that registration advertiser with requested advertisement requested, we are registered in the advertisement database by selecting and inputting item of "advertisement situation confirmation" about the menu choice page As shown in Fig. 16, the number of times of advertisement data is displayed, so that the registered advertiser can confirm the number of times of advertisement on a weekly basis, and can not confirm the number of times of advertisement of the previous day.

As in the present embodiment, it is possible for the registered advertiser to check the number of advertisements of the advertisement requested in order, so that the registered advertiser can easily grasp the status of the advertisement, and change the specification of the advertisement according to the situation of the advertisement. Although it is preferable to be an important guideline for the present invention, the present invention is not limited thereto.

In addition, when a registered advertiser wants to request a new advertisement, the advertisement creation page 1 shown in FIG. 14 is displayed by selecting and inputting the item of "New advertisement request" with respect to the said menu selection page, The registration method is selected.

When we create these new advertisement data beforehand, we choose "upload" and do not make beforehand and check item of "new creation" and input decision when we make new.

In the case where "upload" is selected above, an e-mail to which the advertisement data is attached is sent to delivery server 1 by automatically switching to a screen for designating a file of previously created advertisement data to be sent and specifying a file.

In addition, when the item of "new creation" is selected above, an advertisement creation program (editor) is started, and layout creation, such as attachment of an image and typing of text, can be made and advertisement contents printed on the display unit 46 can be created. It is supposed to be.

After the upload or creation of these advertisement contents is completed, the advertisement specification selection page shown in FIG. 15 is displayed. For each advertisement specification selection page, each specification of the advertisement, the present embodiment, the period, the target region, and the gender are displayed. We can choose item of age, annual income, type of job, place of work, and select product designation installed in page, and it is possible to designate product to be advertised when product which we purchased matches contents which we appointed .

As a designation method of these products, it is highly relevant to the product to advertise, specifically, to advertise a film to the person who purchased a camera, if advertising effect is high and advertises a film, and designates "camera" as a product If the designation of the notebook PC is specified as the designation of the said product about the case where the advertisement of the digital camera compatible with the notebook PC is advertised, for example, the high shopping effect is obtained, as shown in FIG. 6, the last shopping In the case of the settlement, when a card holder purchases a notebook PC newly by such advertisement, the advertisement of the digital camera is shown as shown in FIG. 6 (c) at the time of the settlement. It is supposed to be implemented in the display section 46.

In this way, it is preferable to determine the subject of the advertisement based on the product purchased by the subject, because the advertisement effect can be made higher, but the present invention is not limited thereto.

The contents of these selected advertisement specifications and the " upload " or newly created advertisement data are each individually assigned an advertisement ID for identifying the advertisement and registered in the advertisement database DB, and are newly updated every predetermined period of time. These advertisement data and the advertisement ID of are periodically transmitted to each of the POS terminals 4 by the transfer program, and the advertisement ID and the advertisement data transmitted are stored in the nonvolatile memory 30 of the card processing unit 5.

The following describes the flow of advertising on the IC credit card 40 with respect to the advertisement distribution system of the present embodiment. When the holder of the IC credit card 40 brings the goods and the card to the POS terminal 4 for settlement, the purchase is made. A product is designated on the touch panel so that the brand name and the amount of money are displayed on the display panel 24.

When the IC credit card 40 is inserted from the insertion port 8 by the clerk for the settlement, the card number of the inserted IC credit card 40 is read, and the card number data is output from the card processing unit 5 to the POS cash register main unit 15, and the card number data is stored. It is sent to delivery server 1 via the management server 100 together with the type (item name) of the purchased goods, the price data and the store identification data.

In the delivery server 1, it is inquired whether the inquiry information date card number is a regular article registered in the customer DB, and whether the expiration date of the card has not expired or the purchase price has not exceeded the usage limit. At the same time, if there is an advertisement corresponding to a product (service) purchased by the advertisement electoral program, or if there is an advertisement that matches the personal information of the purchased customer, a plurality of matching items are found. Advertisement IDs of many advertisements are selected and sent to the data delivery program. At the same time, the advertisement count data of the advertisement database is updated, and the advertisement count is counted in the counting program by the updated count data. To be displayed.

In addition, the advertisement ID of the selected advertisement is returned to the POS terminal 4 by the data transfer program along with the inquiry result (whether settlement is permitted or not) based on the inquiry information.

The returned advertisement ID is output to the card processing unit 5, and the advertisement data corresponding to the advertisement ID is read from the nonvolatile memory 30 and printed on the display unit 46 by the card unit 14, and then the IC credit card 40 is returned.

As in these embodiments, each advertisement data is delivered to each POS terminal 4 in advance and registered in the nonvolatile memory 30, so that only the advertisement ID is returned as described above in response to the actual advertisement. It is preferable that the large advertisement data need not be delivered in order, and that the advertisement can be printed quickly. However, the present invention is not limited to this, and if the communication capacity or the like is sufficient, the advertisement data should be delivered every time. You may also

As described above, according to the present embodiment, the advertisement client does not need to produce or distribute printed matters of the advertisement, and can easily and promptly perform the advertisement, and the operating company (issuing company) of the card also provides an example. For example, by providing these advertising revenues to the annual fee of a card, the burden of the annual fee of a customer (member) etc. can be reduced.

As mentioned above, although the Example of this invention was described based on drawing, this invention is not limited to these Examples, Even if a change and addition in the range which do not deviate from the main point of this invention are included in this invention. Needless to say.

For example, in the above embodiment, the delivery server 1 is connected to the Internet network through the communication device 2 to accept the request or change of the advertisement from the computer terminal 3 of the advertisement client. Although it is preferable to reduce the trouble in registering and updating the advertisement data, the present invention is not limited to this, and the registration of these advertisement data may be performed only for the delivery server 1. FIG.

In addition, in the above embodiment, it is possible to designate an item relating to a customer who has advertised as a specification of the advertisement, so that the advertisement client can efficiently advertise to a person who wants to advertise. Although preferable from this, this invention is not limited to this.

In the above embodiment, the setting and change of the specifications of these advertisements can also be carried out from the computer terminal 3 of the advertisement client, but the present invention is not limited thereto.

Incidentally, although the number of advertisements and the like can be confirmed on the advertisement status confirmation page in the above embodiment, the present invention is not limited to this, and this information may be transmitted to the computer terminal 3 of the advertisement requestor by electronic mail. good.

Incidentally, in the above embodiment, the IC card is used as the card-type recording medium, but the present invention is not limited to this, and needless to say, a magnetic card or the like used in a credit card or the like may be used.

Incidentally, in the above embodiment, a credit card is exemplified. However, the present invention is not limited to this, and, for example, a prepaid card or the like may be a card-type recording medium of the present invention as long as the recording medium can settle the purchased goods or services. Needless to say,

Moreover, in the said Example, although the thermochromic film layer was provided in the surface of the aluminum vapor deposition layer as the said display part 46, this invention is not limited to this, If these display parts are objects which can be rewritable repeatedly It can be used as long as it can be displayed.

Claims (7)

It is possible to settle the product price or service charge, accept the card-type recording medium 40 having a display unit which can be written on the surface thereof, perform predetermined predetermined processing for performing the settlement, and update the recording unit of the display unit. To settle the terminal, An advertisement delivery server computer having an advertisement database in which advertisement data is registered and connected to the settlement terminal so as to be capable of data communication and delivering the registered advertisement data to the settlement terminal. And the payment terminal updates and displays the display contents of the display unit of the card-type recording medium received in the advertisement contents based on the advertisement data transmitted from the advertisement delivery server computer. system. The advertisement delivery system according to claim 1, wherein the payment terminal includes a storage means for updating and storing the delivered advertisement data. The said advertisement delivery server computer is connected with the computer terminal of an advertisement client so that data communication is possible, The advertisement reception program which can receive a new advertisement or updates the advertisement data is registered, The said advertisement delivery server computer is registered. A distribution system characterized in that reception of new advertisements or update of advertisement data is made possible by a computer terminal of an advertisement client. The card system according to any one of claims 1 to 3, wherein the advertisement distribution server computer specifies the card-type recording medium, and relates to the inquiry information of whether the card-type recording medium is regular and the holder of the card-type recording medium. Personal information has a customer database has been registered, a plurality of the advertising data has a registered advertising database corresponding to the information about the holder to be delivered to the advertisement, Settlement processing in the settlement terminal, the advertisement distribution Inquiry processing inquiry processing of the inquiry information to the server computer, wherein the advertisement distribution server computer, the advertisement processing information that can specify the advertisement data or advertisement data corresponding to the holder of a specific card-type recording medium in the inquiry processing the advertisement Distribution by selecting from a database and delivering to the settlement terminal ) Systems. The method of claim 4, wherein One of the information about the holder is a distribution system, characterized in that the type of goods or services purchased by the holder. The method according to claim 4 or 5, And the server computer is capable of accepting information about the holder to be delivered to the advertisement received from the computer terminal of the advertisement client. The method according to any one of claims 1 to 6, The server computer is connected to the computer terminal of the advertisement client for data communication, and counts the number of times of distribution in a predetermined period of the advertisement of the registered advertisement client, and delivers the aggregated information to the computer terminal of the advertisement client. Advertising delivery system, characterized in that.