KR20020032717A - Advertisement and additional service system using a wireless internet and the method therefor - Google Patents

Abstract

The present invention relates to an advertisement and additional service system using wireless internet and a method of operating the same. In particular, a user who wants to receive a wireless internet service resides in an active relay server composed of document conversion means, additional information extraction means, and protocol conversion means. Search for an Internet site or enter an address to access a desired wireless Internet site and request a web document, and the active relay server converts the protocol of the web document received by the user's request into a protocol suitable for the user's wireless terminal by protocol conversion means. It supports multiple protocols to the user by converting to. In addition, by providing additional information and advertisements to the user while transmitting the web document converted by the active relay server to the user, there is an effect of eliminating the boredom during the user's transmission and giving the user useful information during transmission.

Description

ADVERTISEMENT AND ADDITIONAL SERVICE SYSTEM USING A WIRELESS INTERNET AND THE METHOD THEREFOR}

The present invention relates to an advertisement and an additional service using the wireless Internet. More specifically, when the user wants to receive the wireless Internet service, the user searches for the wireless Internet or enters an address while staying after connecting to an active relay server, The relay server converts the protocol of the web document received from the server of the content provider desired by the user into a protocol suitable for the user's wireless terminal and transmits it to the user's wireless terminal, and provides additional information and advertisements useful to the user during the waiting time during transmission. The present invention relates to an advertisement and additional service system using a wireless Internet, and a method of operating the same.

In recent years, with the development of wireless communication, services that provide music files, picture files, and the like through the wireless Internet, or provide various information such as law, medical care, stock, etc. have become common. In particular, with the widespread use of wireless terminals, advertising services and information providing businesses through the wireless Internet are being activated.

The advertisement and additional service method using the disclosed wireless terminal includes an execution program in the wireless terminal, accesses a server according to a wireless Internet service, receives advertisement data such as texts according to the instructions, and executes the advertisement data on the wireless terminal. This is how you see the ad.

However, in the advertisement method using the wireless terminal, the user directly connects to the server of the advertisement content provider using the wireless terminal, selects and downloads the advertisement data stored in the server of the content provider, and then downloads the data. As it is implemented in the terminal, it takes a long time to access the content provider's server and view the advertisement data on the wireless terminal, and the actual advertisement effect is low, and the user accesses the wireless Internet to view the advertisement. In some cases, there is a problem in that due to the burden of the fee due to the use of the wireless Internet.

Therefore, in view of the above, the user does not access the server of the content provider that provides the advertisement service through the wireless Internet, and receives the web document required by the user on the wireless Internet, instead of viewing the advertisement on the wireless terminal. When the web document can be provided with advertisements and additional services required by the user during the transmission time of the web document, the user can not only get bored during the transmission time but also receive the necessary information during the transmission time. At the moment, however, no proposals have been made for the techniques of these services.

An object of the present invention is to solve the above problems of the prior art, the user resides in an active relay server to receive a wireless Internet service while searching for a wireless Internet site or directly enter an address to request a web document, active relay The server converts the protocol of the web document requested by the user into a protocol suitable for the user's wireless terminal, and the advertisement using the wireless Internet that can serve additional information arbitrarily selected by the user together with the advertisement information while transmitting the converted web document. Provides an additional service system and its operation method.

In accordance with an aspect of the present invention, there is provided a system for providing an advertisement and an additional service to a plurality of wireless terminals having a wireless Internet access means through a mobile communication exchange means. A database storing a plurality of additional service information and a plurality of advertisement information for selectively providing to each wireless terminal, and in response to a web document request from any wireless terminal, sending the web document to a corresponding content provider. Additional information extracting means for requesting, extracting additional service information and arbitrary advertisement information selected by the service requesting wireless terminal from the database, and providing the service requesting wireless terminal to the service requesting wireless terminal; and when the web document is provided from the corresponding content provider. The protocol of the receiving web document and the service request of the wireless terminal Protocol conversion means for converting a protocol of the received web document into a protocol of the service requesting wireless terminal when the protocols are matched and not matching, and advertising and supplementary services of the protocol-converted received web document or the received web document. And converting the document into a corresponding web document for providing the service request to the wireless terminal.

In accordance with another aspect of the present invention, there is provided a method of providing an advertisement and an additional service through a mobile communication exchange means to a plurality of wireless terminals having a wireless Internet access means. In response to the request, requesting the corresponding content provider to transmit the corresponding web document, and extracting additional service information and arbitrary advertisement information selected by the service requesting wireless terminal from the established database. Waiting to receive a web document from the content provider, and if a web document is received from the content provider, checking whether a protocol of a received web document and a protocol of the service requesting wireless terminal match. If the check result does not match, the protocol of the receiving web document Converting into a protocol of the service requesting wireless terminal and converting the protocol-converted received web document or the received web document into a corresponding web document for advertisement and additional service and providing the service requesting wireless terminal to the wireless internet. Provides an advertisement and an additional service method using.

1 is a block diagram of an advertisement and additional service system using the wireless Internet according to the present invention;

2 is a flow chart of advertising and supplementary services using the wireless Internet to a user according to the present invention;

3A to 3G are exemplary views for providing an advertisement and an additional service through the wireless Internet according to the present invention;

4A to 4B are exemplary views for selecting additional information management according to the present invention.

<Description of the code | symbol about the principal part of drawing>

100/1 to 100 / n: wireless terminal 200: base station

300: wireless Internet service provider 400: the Internet

500: gateway unit 600: active relay server

610: document conversion means 620: additional information extraction means

630: protocol conversion means 700: member information database

750: additional information database

800/1 to 800 / n: content provider

The above and other objects and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram of an advertisement and additional service system using the wireless Internet according to an embodiment of the present invention.

The advertisement and additional service system of the present invention shown in FIG. 1 includes a plurality of wireless terminals 100/1 to 100 / n, a base station 200, a wireless service provider system 300, a gateway 400, and the Internet ( 500), active relay server 600, member information DB 700, additional information DB 750, a plurality of content providers (800/1 to 800 / n), the individual configuration and functions are as follows .

First, a plurality of wireless terminals 100/1 to 100 / n provided with an input device are mobile communication means for inputting a command desired by a user, converting the input command into an RF signal suitable for data service, and transmitting the same. Wireless mobile terminals (e.g., cellular phones, personal digital communications (PCS), PDAs, IMT-2000, etc.) that have registered for wireless Internet service. The wireless terminals 100/1 to 100 / n are connected to the Internet 500 through the base station 200, the wireless service provider system 300, and the gateway 400 using the WAP (Wireless Application Protocol). The wireless server may be provided from the relay server 600.

Meanwhile, the base station 200 receives an RF signal transmitted from the wireless terminals 100/1 to 100 / n and demodulates it with a command, and the wireless terminal 100/1 to 100 / n that is in its service area. It provides a mobile communication service between the wireless service provider system 300, the wireless service provider system 300 converts the command transmitted from the base station 200 and demodulated to a protocol for Internet service and transmits.

The wireless service provider system 300 includes a base station controller, a mobile communication switch, and a wireless application protocol (WAP), each of which is in charge of a plurality of base stations, and each wireless terminal in the service area of each base station in charge of the base station. And various communication services performed between the wireless terminal and the remote wireless terminal, and provide Internet services of the registered wireless terminals 100/1 to 100 / n in the service area of each base station in charge thereof.

The gateway 400 receives a signal suitable for a protocol for Internet service from the wireless service provider system 300, and transmits the received signal to TCP (Transmission Control Protocol) / IP (Internet Protocol) or HDTP (Handheld) suitable for Internet access. Device Transport Protocol) and output, the Internet 500 arranges the connection to the active relay server 600 for the operation corresponding to the command output from the gateway 400, the active relay server 600 is the Internet The command is input from 500 to provide web information provided by a plurality of content providers 800.

The active relay server 600 includes a document converting means 610, an additional information extracting means 620, and a protocol converting means 630. The individual components and functions thereof are as follows.

The document converting means 610 reads the contents of the web document provided by the content provider 800 by the user of the wireless terminal 100/1 to 100 / n, and then selects another content provider 800/1 to 800 by the user. / n), the web document request information is sent to the content providers 800/1 to 800 / n and added while the wireless terminal 100/1 to 100 / n receives the web document. Reconstructs and converts the web document requested by the user of the wireless terminal 100/1 to 100 / n, the additional information, and the advertisement so that the contents and the advertisement of the additional information stored in the information DB 750 can be viewed. .

The additional information extracting means 620 adds additional information based on the telephone number of the user's wireless terminals 100/1 to 100 / n while receiving the web document requested by the user of the wireless terminals 100/1 to 100 / n. The module extracts the additional information stored in the DB 750 and sends the additional information to the document converting means 610 together with the web document requested by the wireless terminal 100. In addition, the additional information content selected by the user is updated according to a predetermined time, and is transmitted to the document converting means 610 when the user requests a web document of the updated additional information content.

The protocol converting means 630 uses the protocol of the content provider 800/1 to 800 / n for providing a web document requested from the user of the wireless terminals 100/1 to 100 / n. -100 / n) to convert the protocol to the required protocol, and the type of wireless terminal (100/1 to 100 / n) and the web document provided by each content provider (800/1 to 800 / n) Regardless of the protocol used, all web documents provided by the content providers 800/1 to 800 / n and the wireless terminals 100/1 to 100 / n on the user side can be compatible.

The member information DB 700 includes a telephone number of each of the wireless terminals 100/1 to 100 / n, a connection factor for extracting the additional information selected by the user from the additional information DB 750, and an additional user preset. The type of service and the type of site the user is connected to are stored.

The additional information DB 750 is configured to provide the web document requested by the user of the wireless terminal 100/1 to 100 / n while the active relay server 600 provides the web document. On the basis of the member information DB 700 in which the phone number is stored, additional information such as news, English vocabulary, and sports game selected by the user is stored. In addition, the additional information content of the additional information DB 750 is updated and stored in real time.

When the user of the wireless terminal 100/1 to 100 / n requests the wireless Internet web document, the active relay server 600 converts the document into a document conversion means so that the user can view advertisements and additional information while transmitting and receiving the web document. In step 610, the converted wireless Internet web document is transmitted to the wireless terminals 100/1 to 100 / n.

Also, the active relay server 600 receives a wireless Internet web document from a content provider 800/1 to 800 / n that provides a web document requested by a user and is used by the wireless terminal 100/1 to 100 / n. It is determined whether or not the protocol matches the existing protocol. If not, the protocol conversion means 630 of the active relay server 600 converts the protocol of the web document, and the additional information extraction means 620 is transmitted while the user wants the web document. ) Extracts the additional information previously selected by the user from the additional information DB 750 and transmits the additional information to the wireless terminals 100/1 to 100 / n of the user.

Through the above process, the user can transmit and view a desired web document, and when another web document is requested, the user can view additional information and advertisements stored in the additional information DB 750 until the user receives the requested web document. .

A process of providing a wireless Internet service to the wireless terminal 100/1, for example, of the advertisement and additional service system having the above-described configuration will be described.

2 is a mobile terminal 100/1 according to the present invention, the web document is transmitted over the wireless Internet, for example, from the content provider 800/1, and the advertisement and additional services while receiving the web document 3A to 3G are exemplary views in which a user accesses an advertisement and additional service system according to the present invention, and FIGS. 4A to 4B are exemplary views in which the user accesses additional information management according to the present invention. to be.

When the user of the wireless terminal 100/1 accesses the active relay server 600 through the base station 200, the wireless service provider system 300, the gateway unit 400, and the Internet 500 to receive the wireless Internet service. 3A, a menu such as site search, address direct input, and additional information management is displayed on the user's wireless terminal 100/1.

The active relay server 600 extracts the telephone number of the connected user wireless terminal 100/1, searches whether it is stored in the member information DB 700, and determines whether or not it is stored (S102, S104, S106).

If the telephone number of the connected wireless terminal 100/1 is not stored in the member information DB 700, the additional information management is selected from the menu provided by the active relay server 600, and the active relay server 600 is selected. As shown in FIG. 4A, a menu such as news, sports, and English vocabulary provided by the active relay server 600 is displayed on the wireless terminal 100/1, and the user selects one of the additional service menus. (S108) If the "OK" is pressed, the additional information selected by the user is stored in the additional information DB 750, and the wireless terminal 100/1 phone number is transmitted to the member information DB 700 and stored (S110). In addition, as shown in FIG. 4B, the additional information selected by the user is displayed on the wireless terminal 100/1 together with the advertisement.

If there is a user's telephone number in the member information DB 700, the user connected to the active relay server 600 requests the desired wireless Internet web document, and the site search and address provided by the active relay server 600. If a site search is selected from an input menu, as shown in FIG. 3B, for example, when the additional service selected by the user is news, the latest news and advertisements are synthesized and displayed on the user's wireless terminal 100/1. When the site search or the transmission of the address input window is completed, as illustrated in FIG. 3C, the user may search the web document to the active relay server 600 through the address input window using the search or address input window using the search word input window. Request (S112).

The active relay server 600 that has requested a web document from the user requests the web document from the content provider 800/1, and the additional information extracting means 620 is a telephone number of the user's wireless terminal 100/1. The additional information selected by the user is extracted from the additional information DB 750 and transmitted to the wireless terminal 100/1 of the user (S114, S116, and S118).

In this case, the content of the advertisement transmitted to the user may insert an advertisement suitable for the user based on a website accessed by the user stored in the member information DB 700.

The content provider 800/1 transmits a user requested web document to the active relay server 600 (S120), and the active relay server 600 transmits the transmitted web document to the protocol of the user's wireless terminal 100/1. It is determined whether or not the same (S122).

As a result of the determination here, if the protocol of the web document is different from that of the user's wireless terminal 100/1, the protocol converting means 630 converts the protocol of the web document to the protocol of the user's wireless terminal 100/1. (S124), the process proceeds to step 126 below.

The active relay server 600 receiving the web document from the content provider 800/1 searches for a part connected to an external link of the web document requested by the user (S126).

Here, the address of the active relay server 600 becomes the address value of the external link retrieved from the web document requested by the user of the content provider 800/1 to change the property of the external link of the web document (S128). 100/1), as shown in FIG. 3E, the link element of the web document requested by the user and the document conversion means 610 may move to the initial access screen of the active relay server 600. The web document with the "home" command and the "confirmation" command to move to the link is displayed on the wireless terminal 100/1.

Here, while the active relay server 600 searches for and transmits a search link of a web document requested by a user, as shown in FIG. 3D, the news, which is additional information extracted by the additional information extracting means 620, is updated. Send to the user.

When the web document converted by the document converting means 610 is transmitted to the user's wireless terminal 100/1, the additional information and advertisement provided by the active relay server 600 disappear.

When the user selects an external link of the web document requested by the content provider 800, as shown in FIG. 3F, the active relay server 600 is upgraded with advertisements on the user's wireless terminal 100/1 during transmission. When the transmission is completed and the transmission is completed, as shown in FIG. 3G, the search result screen is displayed on the user's wireless terminal 100/1, and at the same time, the user can move to the initial screen. The menu is displayed (S130).

When the user views the web document converted by the document converting means 610, it is determined whether another wireless Internet web document is requested (S132), and when the user requests another wireless Internet web document, the process returns to step 112 as described above. Repeat the process.

As described above, according to the present invention, a user who receives a wireless Internet service does not use an existing method of moving a web document, and a user searches for a wireless Internet site or enters an address while residing after accessing an active relay server. Requesting a web document in the server of the address, the active relay server receives the web document from the content provider according to the user's request and converts it into a protocol suitable for the wireless terminal to support multiple protocols to the user.

In addition, during the waiting time of converting the web document requested by the user and transmitting it to the user, the active relay server inserts the additional information and the advertisement into the converted web document to transmit the additional information and the advertisement to the user's wireless terminal. Not only can the wireless Internet user be given additional information arbitrarily selected by the user at a limited time, but the advertiser can maximize the effect of the advertisement.

On the other hand, the present invention is not limited to the above-described embodiment, various modifications are possible by those skilled in the art within the spirit and scope of the present invention described in the claims to be described later.

Claims (2)

A system for providing advertising and supplementary services to a plurality of wireless terminals having wireless internet access means through a mobile communication exchange means, A database for storing telephone numbers of registered wireless terminals, a plurality of additional service information and a plurality of advertisement information for selectively providing each registered wireless terminal; In response to a web document request from any wireless terminal, requesting the corresponding content provider to transmit the web document, and extracting additional service information and any advertisement information selected by the service requesting wireless terminal from the database to retrieve the service. Additional information extraction means for providing to the requesting wireless terminal; When the web document is provided from the corresponding content provider, it is checked whether a protocol of a received web document and a protocol of the service requesting wireless terminal match, and when it does not match, the protocol of the received web document is a protocol of the service requesting wireless terminal. Protocol conversion means for converting the data into; And And a document converting means for converting the protocol-converted received web document or the received web document into a corresponding web document for an advertisement and an additional service, and providing the service request to the service requesting wireless terminal. What is claimed is: 1. A method of providing advertising and supplementary services to a plurality of wireless terminals having wireless internet access means via mobile communication exchange means. If any wireless terminal requests a web document, in response to requesting transmission of the web document to a corresponding content provider; Retrieving additional service information and arbitrary advertisement information selected by the service requesting wireless terminal from the constructed database and providing the service information to the service requesting wireless terminal, and then waiting to receive a web document from the content provider; If a web document is received from the content provider, checking whether a protocol of a received web document and a protocol of the service requesting wireless terminal match; Converting a protocol of the received web document into a protocol of the service requesting wireless terminal if it does not match; And And converting the protocol-converted received web document or the received web document into a corresponding web document for an advertisement and an additional service, and providing the received web document to the service requesting wireless terminal.