KR20020018787A - an advertising system using redirection technique of hyper text transfer protocol and method therefor - Google Patents

Abstract

The present invention provides an advertisement system and method for displaying a plurality of advertisers' homepages alternately in a user's browser in an environment in which a specific page of a specific website is always searched first when a user starts searching the Internet using a start page setting of a web browser. A plurality of clients having a web browser to obtain information and provide various services through the Internet; When the plurality of clients want to connect to the client, one advertiser server is selected from the advertiser database, and a hypertext transfer protocol (Hyper Text Transfer Protocol) redirection message including the address is generated and transmitted to the client. Thereby allowing the client receiving the redirect message to automatically access the server of the selected advertiser; A web server of a plurality of advertisers that receive an access request from the client and provide advertisement content; Advertiser address database for storing the website addresses of the plurality of advertisers; consisting of a client to connect to the Internet through the Internet protocol level by moving to the advertiser server, the connection time can be shortened, the start page of the website You can manage your ads dynamically.

Description

An advertising system using redirection technique of hyper text transfer protocol and method therefor}

The present invention relates to an advertisement system using the redirection technique of the hypertext transfer protocol and a method thereof. In particular, the redirection technique of the hypertext transfer protocol connects an advertiser's Internet address to the client accessing the homepage of the website using the Internet protocol. It relates to an advertising system used and a method thereof.

As the population using the Internet is increasing day by day, the advertisement using the Internet has been spotlighted as being able to obtain more effects than the conventional advertisement, and since the advertisement is available to the whole world, the conventional advertisement method cannot be obtained. Gaining effect.

In the conventional method of advertising using the Internet, a banner advertisement or the like is displayed on a homepage, and the advertiser's website is connected to the banner advertisement to move to the advertiser's homepage. In order to connect to the homepage of another website from the homepage, the client is linked to the advertiser's homepage by a link such as HTML (Hyper Text Markup Language), a website creation tool. Interpreted and controlled the communication device to access the advertiser's homepage.

Most web browsers, which are the most common tools used by users on the Internet, have a Start Page setting function. When the user sets this, the browser program is executed automatically when the user runs the web browser, and the website content of the corresponding address is automatically displayed. Will be shown on the screen. Recently, there have been attempts to associate this with an ad, but in this case, the same page continues to be shown to the user, so the service provider shows banner ads from multiple companies on this page, and when the user clicks on the banner ad, It provides services in a way that makes it mobile.

Banner ads achieve the effect by moving the advertiser's homepage through the user's voluntary click. However, in most cases, the user is only interested in the contents of the website, and since the advertisement is less interested, the rate of clicking on the banner ads of the website It is very low, making it less attractive to advertisers.

Therefore, a dynamic start page function that dynamically designates the start page of the user's browser in operation and alternately displays the advertiser's website page every time the user starts a new browser may be useful as a new method of Internet advertising.

However, some of the scripts used in the past have a long processing time of the browser, and the user has a problem in that the access time for displaying the website of the advertiser is displayed by driving the browser from the viewpoint of the user.

The present invention has been made to solve the above problems,

SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement system and method using a redirection technique of a hypertext transfer protocol capable of shortening a connection time by providing an advertisement by moving a client to an advertiser server in a hypertext transfer protocol.

1 is a block diagram showing the configuration of an embodiment of an advertising system according to the present invention;

2 is a flowchart illustrating an advertisement method using a redirection technique of a hypertext transfer protocol according to the present invention;

3 is an example of a response message to access an advertiser's website address.

<Explanation of symbols for the main parts of the drawings>

11-1,11-2, ..., 11-n: Client 12: Internet

13: Ad Server 14: Advertiser Database

15-1, 15-2, ..., 15-n: Advertiser server 16: Member information database

In order to achieve the above object, the system according to the present invention includes a plurality of clients having a web browser and receiving information and providing various services through the Internet; When the plurality of clients want to connect to the client, one advertiser server is selected from the advertiser database, and a hypertext transfer protocol (Hyper Text Transfer Protocol) redirection message including the address is generated and transmitted to the client. Thereby allowing the client receiving the redirect message to automatically access the selected advertiser's server; A plurality of advertiser servers which receive an access request from the client and provide advertisement contents; And an advertiser address database for storing the website addresses of the plurality of advertisers.

The system according to the present invention may further include a member information database, grasp the characteristics of the client requesting access from the member information database, and selectively read and provide the website address of the advertiser server according to the characteristics.

Advertising method according to the present invention comprises the steps of a client sending a request message (HTTP Request) to the ad server; Receiving, by the ad server, a request message from the client, and extracting client related information from the message; Reading, by the ad server, an address of an advertiser server site from an advertiser database; Sending, by the ad server, a response message (HTTP Response) including a redirect status code to access the client to the address of the advertiser server site; Receiving, by the client, the response message, accessing an advertiser server designated by the destination address, and transmitting a request message; Transmitting, by the advertiser server, a response message including corresponding data and advertisements according to the request message of the client; And receiving, by the client, the response message and displaying the corresponding data.

An embodiment of the present invention configured as described above will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an embodiment of an advertising system according to the present invention.

A plurality of clients 11-1, 11-2,..., 11-n connect to the advertisement server 13 through the Internet 12 to receive information such as information acquisition and entertainment, and to the Internet 12. Connect. The advertisement server 13 manages the advertiser database 14 including the addresses of the advertiser servers 15-1, 15-2, ..., 15-n in a main memory device or a file system or a DBMS device. When the plurality of clients 11-1, 11-2, ..., 11-n want to access themselves, one advertiser server (for example, 15-2) is located in the advertiser database 14. ), Generates a redirection message of the Hyper Text Transfer Protocol including the address, and transmits the redirection message to the client (for example, 11-2) to receive the redirection message. -2) automatically accesses the server 15-2 of the advertiser designated by the advertisement server 13 according to the protocol of the HTTP protocol, and then shows the screen of the advertiser site to the user. The advertiser database 14 stores website addresses of the plurality of advertisers. The member information database 16 stores data on characteristics of a member, such as the age, gender, address, and hobbies of the client as a member.

2 is a flowchart illustrating an advertisement method using a redirection technique according to the present invention.

A client (eg, 11-3) transmitting an HTTP request message to the advertisement server 13 (S21); Receiving, by the advertisement server 13, an HTTP request message from the client 11-3, and extracting client related information from the message (S22); Step S23 of the advertisement server 13 reading the address of the advertiser site (for example, 15-2) from the advertiser database 14; Transmitting, by the advertisement server 13, an HTTP response message including a status code to the client 11-3 to access the advertiser site 15-2 address (S24); Receiving, by the client 11-3, an HTTP response message, accessing an advertiser server 15-2 designated by the destination address, and transmitting an HTTP request message (S25); Transmitting, by the advertiser server 15-2, an HTTP response message including corresponding data and advertisements according to an HTTP request message of the client 11-3 (S26); The client 11-3 receives the HTTP response message and displays the corresponding data (S27).

Multiple clients 11-1, 11-2,..., 11-n may simultaneously access the ad server 13, and one of the clients (eg, 11-3) is the ad server. (13) can be connected. For convenience of explanation, it is assumed that one client 11-3 is connected to the advertisement server 13. In addition, the client is a web browser program that supports the Hyper Text Transfer Protocol (HTTP), and serves to display information of the Internet website to the user, and the environment of the operating system may be a personal computer, a workstation, a dedicated device, or the like. A user (not shown) drives the client to access the advertisement server 13 according to the present invention via the Internet 12. At this time, the client 11-3 creates a request message according to the hypertext transfer protocol (HTTP) to the advertisement server 13, and transmits the request message by the packet communication method via the Internet 12 (step S21). The advertisement server 13 receives the request message of the client 11-3, and in the packet of the request message, information such as an IP (Internet Protocol) address for the client 11-3 and a member information database ( In step 16), the member information of the client 11-3 is extracted (step S22). The advertisement server 13 also reads the address of the advertiser's web site (for example, 15-2) from the advertiser database 14 (step S23). The advertiser database 14 stores website addresses of a plurality of advertiser servers 15-1, 15-2, ..., 15-n that have requested advertisements. The advertisement server 13 may sequentially read the website addresses of the plurality of advertiser servers or may selectively read and provide website addresses of the advertiser server according to the propensity of the client 11-3. For example, if the user who uses the client 11-3 is a female and the age is a teenager, the client 11-11 may not be obtained by connecting to the website of the advertiser server selling the furniture. The member information of 3) is read from the member information database 16, and the advertiser's website suitable for the client 11-3 is selected and provided.

The advertisement server 13 sends a response message including a status code to the client 11-3 to be a message for accessing the read-out website address of the advertiser server 15-2 again. To transmit (step S24). In the case of HTTP (Hyper Text Transfer Protocol), there are three types of status codes for reconnection: "301: Moved Permanently", "302: Moved Temporarily", and "304: Not Modified".

3 shows an example of a response message to access the advertiser's website address.

In the HTTP protocol, the response message includes: a status code area (Status-Line) 31 indicating a status code; A general header area (General-Header) 32 which displays matters such as time; A response header area (Response-Header) 33, which is used when the server sends a response message to convey additional information that cannot be carried in the Status-Line; An actual data header area (Entity-Header) 34 for displaying a title for the actual data; It consists of an actual data area (Entity-Body, 35) that contains documents or user data to be sent to the client. In this case, in the HHTP protocol, a status code area is generally required and all other areas are optional.

The server sends a message to the client displaying a " 302 " code in the status code field 31 so that the client can temporarily display the page of the requesting website with the " Location " parameter name in the response header area 33. Interpreted as moving to. The value of the "Location" parameter of the response header area 33 finds and displays an advertiser server 15-2 in the advertiser database 14 that provides an advertisement matching the characteristics of the client 11-3. The response message thus generated is transmitted to the client 11-3. Therefore, the redirect response message of the present invention essentially includes the status code area 31 and the response header area 33 including the "Location" parameter.

After receiving the response message, the client 11-3 reads the website address of the advertiser server 15-2 in the response header area 33, accesses the website address, and transmits a request message ( Step S25). After receiving the request message, the advertiser server 15-2 transmits a response message including the corresponding data and the advertisement according to the request message (step S26). When the response message arrives at the client 11-3 via the Internet 12, the client 11-3 receives the response message and displays the material and advertisement contained therein (step S27).

As described above, according to the present invention, the connection time can be shortened by moving the client to be accessed through the Internet to the advertiser server at the HTTP protocol level, and the address of the advertisement server can be specified as the start page address of the user's web browser. In this case, the user can automatically visit the advertiser's web site designated by the ad server every time the Internet search is started, and thus can be used as an advertisement. The method also manages the advertiser's information on the server, allowing you to adjust the list of advertisers at any time and extract accurate advertising statistics.

Claims (3)

A plurality of clients 11-1, 11-2, ..., 11-n having a web browser and receiving information and providing various services through the Internet 12; When the plurality of clients 11-1, 11-2, ..., 11-n wish to access themselves, the advertiser database 14 selects one advertiser server and includes the hypertext including the address. By generating a redirect message of the Hyper Text Transfer Protocol and transmitting it to the client, the client 11-2 receiving the redirect message automatically connects to the server 15-2 of the selected advertiser. An ad server 13; A plurality of advertiser servers 15-1, 15-2, ..., 15-n that provide an advertisement content by receiving a connection request from the clients 11-1, 11-2, ..., 11-n. Wow; Advertiser database (15) for storing the website addresses of the plurality of advertisers; and the advertising system using a redirect technique. The redirection of claim 1, wherein the advertisement server 13 recognizes the characteristics of the client requesting the connection in the member information database 16 and selectively reads and provides the website address of the advertiser server. Advertising system using techniques. The client sending a request message to the advertisement server 13 (S21); Receiving, by the advertisement server (13), a request message from the client and extracting client related information from the message (S22); Reading the address of the advertiser site from the advertiser database 14 by the advertisement server 13 (S23); Transmitting, by the advertisement server 13, a response message including a status code to access the advertiser site 15-2 to the client 11-3 (S24); Receiving, by the client (11-3), the response message, accessing an advertiser server (15-2) designated by the destination address, and transmitting a request message (S25); Transmitting, by the advertiser server 15-2, a response message including corresponding data and advertisements according to the request message of the client 11-3 (S26); And the client (11-3) receiving the response message and displaying the corresponding data (S27).