KR20010044515A - System for computing connection statistics of Web Sites and Method thereof - Google Patents

Abstract

PURPOSE: A system and method for estimating statistics of a web site access are provided to minutely produce statistics of the web site access ratio according to each web site. CONSTITUTION: A web site access statistics estimating system comprises a user computer(100), a web server of an internet service provider(200), and a central authentication center(300). The user computer(100) is equipped with a web browser for connecting the internet(1). The web server(200) provides all sorts of service information to the internet user. The central authentication center(300) senses that the internet user connects to a web site operated through the web server(200), and produces statistics of user access into the web sites. The central authentication center(300) generates an access authentication code by web pages and transmits the code to the web server(200).

Description

System for computing connection statistics of Web Sites and Method

The present invention relates to a system and method for monitoring an access rate for each Internet website, and more particularly, by monitoring the number of page views for each webpage provided in each website in real time to more accurately access statistics. It is about a website access statistics calculation system and method thereof that can be calculated.

With the establishment of the Internet based on the TCP / IP (Transfort Control Protocol / Internet Protocol), various communication networks are being integrated around the world. The number of websites on the Internet is increasing exponentially with the increase of Internet users. Increasingly.

In addition, due to the rapid development of e-commerce, advertisements through the Internet have increased rapidly. As the scale of the advertising market grows, website-based access statistics are required for all advertisers, advertising agencies, and website managers to calculate proper advertising costs. It is becoming.

On the other hand, the conventional method of access statistics on the Internet website is to analyze the log file of the web server, but in this case, the accurate access such as loss of access statistics by the cache function of the web browser. There was a difficulty in calculating the statistics.

As an alternative to this, set a cookie that is well known in an embedded image of a HyperText Mark-up Language (HTML) document, and whenever there is a request to send an embedded image from the user's web browser, A method of calculating access statistics of a website user by increasing the number of accesses has been proposed.

That is, Figure 1 is a block diagram schematically showing the configuration of a conventional website connection statistics calculation system.

This means that predetermined cookie information for counting the number of times of the user's connection is transmitted to the statistics server 20 from the user's web browser 10 to the statistics server 20, and the input unit 21 of the statistics server 20 is transmitted. ) Decrypts the cookie information and interprets the related image transmission request, and the calculation unit 22 of the statistics server 20 executes statistical processing for counting the number of times of connection of the user. Thereafter, the output unit 23 of the statistics server 20 encrypts the cookie information again and transmits the cookie information to the user's web browser 10 together with the inserted image having a request for transmission. Therefore, according to the above method, it is possible to calculate the number of times of access for each website user and to calculate the total number of times of website user access.

However, according to the above-described prior art, since the number of times of access is counted only when the user accesses a website, there is a problem in that the user cannot obtain detailed access statistics information such as which web page of the website the user mainly accesses. Will be.

In addition, when accessing an internal administrator of a website or accessing a search robot provided on an Internet search site such as Yahoo or Lycos, the user is included in the user access statistics of the corresponding website, thereby preventing accurate calculation of the access statistics.

Therefore, many websites on the Internet, such as the ABC Bureau of Circulations (ABC) system, which is applied to the statistics of the publications of newspapers and magazines, also produce reliable and accurate access statistics for efficient management and proper advertising costs. Possible systems are required.

Accordingly, the present invention has been made in view of the above circumstances, and an object thereof is to provide a website access statistics calculation system and method for calculating more detailed access statistics by calculating access statistics for each website for each web page. .

It is another object of the present invention to provide a website access statistics calculation system and method for recognizing the access of an internal administrator of a website, a connection by a search robot of an internet search site, and excluding them from statistics. .

In addition, another object of the present invention is to provide a website access statistics calculation system that can efficiently reduce the system load generated when calculating website access statistics.

1 is a block diagram schematically showing the configuration of a conventional website connection statistics calculation system.

Figure 2 is a block diagram showing a brief configuration of the website access statistics calculation system according to an embodiment of the present invention.

Figure 3 is a block diagram showing the internal configuration of the central authentication center 300 shown in FIG.

Figure 4 is a data diagram showing the data configuration of the authentication packet according to the present invention.

5 is a block diagram showing the internal configuration of the packet collection server 320 shown in FIG.

6 is a block diagram showing the internal configuration of the database server 350 shown in FIG.

7 to 9 are flowcharts for explaining the operation of one embodiment of the present invention.

10 is a block diagram schematically showing the configuration of a website connection statistics calculation system according to another embodiment of the present invention.

11 is a block diagram showing the internal configuration of the central authentication center 400 shown in FIG.

*** Explanation of symbols for the main parts of the drawing ***

100 (100 ₁ ~ 100 _n ): User Computer, 200 (200 ₁ ~ 200 _n ): Web Server,

300, 400: central authentication center, 310: network connection,

320 (320 ₁ ~ 320 _n ), 410 (410 ₁ ~ 410 _n ): packet collection server,

330: authentication server, 340: filtering server,

350, 420: database server, 360: administrator terminal.

Web site access statistics calculation system according to the present invention for achieving the above object is at least one user computer having a web browser and at least one web server for providing a variety of service information to the Internet users through the Internet is connected to the web In a network system including a central authentication center for calculating user access statistics for each site, the web server designates a web page to be authenticated in relation to website access statistics, and also designates a site ID and a web to be authenticated. And a predetermined client program configured to insert the access authentication code including the page ID of the page into the authentication target web page, and the web browser of the user computer responds when the Internet user is connected to the web page of the authentication target website. Site ID and Page The authentication packet including eD is transmitted to the central authentication center, and the central authentication center interworks with the client program to generate the access authentication code for each web page to be authenticated and transmit the authentication authentication code to the web server. On the basis of the authentication packet transmitted through the characterized in that configured to calculate the user access statistics for each website up to the designated web page unit.

In addition, the central authentication center stores the excluded IP information in advance when calculating the access statistics in the internal database area, and compares the IP address of the user computer included in the authentication packet with the excluded IP information to obtain the IP information of the user computer. If the exclusion target IP information is characterized in that it is configured to exclude it from the calculation of the connection statistics.

In addition, the method for calculating website access statistics according to the present invention includes a site ID of the corresponding website, a page ID of the corresponding web page, and an image name transmitted to the user's web browser in the image transmission request tag in the web page of the authentication target website. Insertion of access authentication code to insert the included access authentication code, if the Internet user is connected to the web page of the website to be authenticated authentication packet containing the IP address of the user computer and the site ID and page ID is the central authentication center Authentication packet transmission step of transmitting to the user, decrypting the transmitted authentication packet to transmit the image information corresponding to the image name to the user computer and access statistics for each web page of the website based on the site ID and page ID Including the connection statistics calculation step of calculating the And a gong.

In addition, the calculating of the connection statistics includes the IP address of the internal administrator computer of the authentication target website, the IP address assigned to the search agent of the search site, the IP address of the exclusion target IP address and the IP address of the user computer. A first step of matching the second step, if the IP address of the user computer according to the first step corresponds to an excluded target IP address, a second step of excluding this from the target of calculating website access statistics, and after the second step, the corresponding website; And a third step of calculating access statistics for each web page.

Therefore, according to the above configuration and steps, it is possible to calculate in detail the access statistics for each website up to the web page unit, and recognize the excluded IP addresses such as the IP addresses assigned to the search robots of the search sites when calculating the access statistics. It can be excluded from statistics.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention.

That is, FIG. 2 is a block diagram schematically showing the configuration of the website connection statistics calculation system according to an embodiment of the present invention. As shown in FIG. 2, at least one user computer 100: 100 ₁ to 100 _n ) And a web server (200: 200 ₁ ~ 200 _n ) of the Internet service provider, and a central authentication center 300 for calculating user connection statistics for each website.

The user computer 100 is a general computer device used by an Internet user, and is configured with a web browser for accessing the Internet (1). That is, the user downloads and displays a web document such as an HTML (HyperText Markup Language) or XML (eXtensible Markup Language) document from which the character string and an image path are designated from the web server 200 through a web browser.

The web server 200 is a server of an internet website providing various service information to an Internet user such as Yahoo, Daum, etc., which is a predetermined client for calculating user access statistics as shown in FIG. It is comprised with the program CL.

The client program CL is configured to receive a predetermined access authentication code for each web page designated by the website administrator from the central authentication center 300, which will be described later, for calculating the access statistics of the website. The access authentication code is inserted into an image information transmission request tag in an HTML or XML document of a designated web page.

The central authentication center 300 is to calculate the user access statistics for each website by recognizing this when an internet user accesses a website operated through the web server 200, which is the connection authentication for each designated web page. Generates a code and transmits it to the web server 200, and also for each website based on predetermined packet information (hereinafter, referred to as an "authentication packet") transmitted from the user computer 100 in response to the access authentication code. It is configured to calculate the user's connection statistics up to the web page unit. Detailed description of the authentication packet will be described later.

That is, when the Internet user accesses the web page into which the access authentication code is inserted, the web browser in the user computer 100 may respond to the image information transmission request tag, that is, the user computer 100 from the path where the image information is stored. When the image information transmission is requested, the path for storing the image information is set to the IP address of the central authentication center 300 so that the central authentication center 300 can recognize the access of the website of the Internet user. Will be.

In addition, the access authentication code is <img src = "http: // path where the image is stored / image name; site ID (ID); page ID; portal ID; authentication period; ...> tag such as image information transmission request Among the inserted contents of the image stored path, site ID, page ID, portal ID, authentication period, etc. The encrypted path of the image is set to the IP address of the central authentication center (300).

In addition, the authentication packet transmitted from the user computer 100 to the central authentication center 300 when the designated web page is accessed by the Internet user includes a site ID, a page ID, a portal ID, and the like among the contents of the above-described access authentication code.

The site ID and page ID indicate the unique ID assigned to the website and the designated web page by the central authentication center 300, respectively, and the portal ID indicates the ID of another website linked to the website. When Website B is linked through a banner advertisement on Site A, Website A is designated as the portal site of Website B, and the website ID of Website A is the portal ID of Website B. It is registered.

Hereinafter, embodiments of the present invention will be described in more detail.

Figure 3 is a a block diagram showing the internal configuration of the central authentication center (300), which is 3 the network connection 310, the collecting server (320, at least one packet, as shown in shown in Figure 2: 320 ₁ ~ 320 _n ), the authentication server 330, the filtering server 340, the database server 350 and the administrator terminal 360 is configured.

The network connection unit 310 is for performing data transmission and reception with the user computer 100 and the web server 200, which is configured with a router 310a and a hub 310b. For small systems it is also possible to use a cable modem.

The packet collection server 320 collects the authentication packet transmitted during web surfing of the Internet user, decrypts the contents thereof, and calculates real-time user access statistics for each website up to a web page unit.

4 shows an example of the data configuration of the authentication packet. 4A is a basic authentication packet configuration, in which an IP address P1 of a user computer 100, a site ID P2 of a website accessed by a user, a page ID P3 of a webpage, and a transmission request Image name P4 of the image information.

The configuration of the authentication packet shown in (b) of FIG. 4 is that the server push information P5 is added to (a) of FIG. The server push information P5 is information transmitted from the web server 200 to the user computer 100 when the screen of the web page that the user is currently accessing is newly updated. In this case, the web browser in the user computer 100 Server push information (P5) is included in the authentication packet and transmitted. In addition, when the server push information (P5) is included in the transmitted authentication packet, the packet collection server 320 may prevent the calculation of duplicate access statistics for the same web page by excluding this when calculating the access statistics. .

The configuration of the authentication packet shown in (c) of FIG. 4 is that the portal ID (P6) described above is added to (b) of FIG. 4, and the packet collection server 320 has the portal ID (s) to the transmitted authentication packet. If P6) is included, the access route can be statistically calculated when calculating the access statistics for the website.

In FIG. 3, the authentication server 330 is configured to generate an access authentication code inserted into each designated web page when the website administrator designates the access statistics authentication target web page, and transmit the generated authentication code to the corresponding web server 200. Then, the authentication server 330 is configured to periodically check the abnormality of the access authentication code inserted into the web page, and if the abnormality is confirmed is configured to send a predetermined alarm message to the website administrator.

In FIG. 3, the filtering server 340 is to upload (up-load) an IP address excluded from the authentication target to the packet collection server 320 when calculating user access statistics for each website, and the filtering server 340. The packet collecting server reads the excluded object IP information stored in the database server 350 of FIG. 3 when the packet collecting server 320 is turned on or when a change is made to the input excluded object IP information. Configured to transmit in real time to 320.

In addition, the packet collecting server 320 is configured to exclude from the connection statistics authentication object if there is an excluded IP address in the authentication packet transmitted from the user computer 100.

In this case, the excluded target IP information may include, for example, an IP address of an internal administrator computer of an authentication target website, a search robot of a search site such as Yahoo, that is, an IP address assigned to a search agent, and a session time. Contains the destination IP address. The session time is a reference time for excluding an authentication target when an internet user accesses a specific website again, for example, within a predetermined time, for example, within 30 minutes.

The database server 350 is to store management information such as IDs of websites and web pages to be authenticated, the above-mentioned excluded IP information, regional IP information for calculating statistics for each user access region, and user access statistics for each website. If the at least two packet collection servers 320 are installed, the sum of user connection statistics for each website transmitted from each packet collection server 320 is stored.

Then, the database server 350 is a website information storage unit 350a, exclusion IP information storage unit 350b, local IP information storage unit 350c and statistical information storage unit 350d as shown in FIG. It is composed.

The website information storage unit 350a is for storing a site ID of a connection statistics authentication target website, a page ID for the corresponding web page, and various management information for the authentication target website, and the exclusion IP information storage unit ( 350b) is for storing the excluded target IP information excluded from the connection statistics measurement.

The local IP information storage unit 350c stores corresponding access area information for each IP address for calculation of statistics for each access area of the user, and the statistical information storage unit 350d stores the information from the plurality of packet collection servers 320. This is to store user access statistics for each website calculated up to the web page unit according to the contents of the authentication packet.

5 is a block diagram showing the internal configuration of the packet collection server 320 shown in FIG. 3, which is a LAN connection unit 321, a service control unit 322, and an image information storage unit 323 as shown in FIG. And a data memory 324 and a database 325.

The LAN connection unit 321 is a network interface unit (NIU) for connecting to an Ethernet as shown in FIG. 3, and the service control unit 322 decodes an authentication packet transmitted from the user computer 100. In addition to transmitting the image information with the transmission request to the user computer 100, and calculates the user connection statistics for each website, as shown in Figure 5 decryption block 322a, image transmission block 322b, Statistics processing block 322c.

The decryption block 322a is for decrypting the encrypted authentication packet, and the image transmission block 322b is for transmitting the corresponding image information to the IP address of the user computer 100 included in the authentication packet. .

In addition, the statistical processing block 322c calculates a user access statistics for each website up to a web page unit based on the site ID P2 and page ID P3 in the contents of the authentication packet shown in FIG. 4. It is configured to include.

That is, the statistical processing block 322c decodes the authentication packet, and calculates the access statistics by increasing the access counts for the corresponding site ID P2 and page ID P3 by one, and the access statistics information. Is stored in the database 325.

When the authentication packet includes the server push information P5 of FIG. 4 or when the IP address of the user computer 100 corresponds to the above-mentioned excluded IP information, the statistical processing block 322c may access the statistics. Configured to exclude from calculation.

In addition, the statistical processing block 322c is configured to query the access area corresponding to the IP address included in the authentication packet to calculate statistics for each access area. In this case, the IP information for each access area is stored in advance in the database 325.

The image information storage unit 323 of FIG. 5 is for storing a plurality of image information corresponding to the image name P4 of the authentication packet, and the data memory 324 stores the above-described excluded IP information. It is for. The excluded IP information is uploaded from the database server 350 of FIG. 3 and stored in advance when the packet collecting server 320 is turned on or changed.

The database 325 of FIG. 5 stores basic information required when calculating access statistics such as a site ID and a page ID of a website to be authenticated, and user access statistics for each website calculated through the statistical processing block 322c. It is for.

In addition, the manager terminal 360 of FIG. 3 is an input / output terminal (Terminal) used by the administrator of the central authentication center 300 for system operation, and the administrator inputs the excluded target IP information and various management information.

7 to 9, the operation of the present invention having the above-described configuration will be described.

7 is a flowchart for explaining the operation of the present invention.

First, a website that wants to authenticate user access statistics through the central authentication center 300 installs a predetermined client program provided from the central authentication center 300 in the web server 200, and authenticates the central authentication center 300. The predetermined connection authentication code provided through the server 330 is inserted into the image information transmission request tag of the web page to be authenticated (step ST701).

Thereafter, when the Internet user accesses the Internet 1 through the user computer 100 and then accesses the website to be authenticated (ST702), the web browser of the user computer 100 transmits the image information in the connected web page. According to the content of the request tag, transmission of image information of the designated path is requested. At this time, the web browser responds to the access authentication code inserted in the image information transmission request tag and includes the IP address P1 of the user computer 100 and the site ID P2 and page ID P3 of the corresponding website. The packet is transmitted to the central authentication center (300). The image name P4 to be transmitted is also included in the authentication packet. In addition, the authentication packet is added to the server push information (P5) shown in (b) of FIG. It is possible to add the portal ID (P6) shown in (c) of Figure 4 so as to calculate (step ST703).

Then, the packet collection server 320 in the central authentication center 300 receives the authentication packet transmitted from the user computer 100, decrypts it, and transmits the image information with the transmission request to the IP address of the corresponding user computer 100. In addition, based on the site ID (P2) and page ID (P3) information included in the authentication packet to increase the access count for each web page of the website.

In this case, when the IP address of the user computer 100 included in the authentication packet corresponds to the excluded target IP information, or the server push information P5 is added, the packet collection server 320 excludes it when calculating the access statistics. When the portal ID (P6) is added to the authentication packet, the access path to the corresponding website is statistically calculated (step ST704).

FIG. 8 is a flowchart illustrating in detail the process of generating and inserting a connection authentication code described in step ST701 of FIG. 7.

First, a website which wants to authenticate user access statistics through the central authentication center 300 installs a predetermined client program provided from the central authentication center 300 in the web server 200 (step ST801).

Thereafter, the website administrator individually designates the access statistics authentication target web page through a predetermined "access statistics authentication target web page designation menu" provided through the client program.

According to step ST802, the client program for which the web page designation is completed is requested to grant the access authentication code for the web page designated as the authentication server 330 in the central authentication center 300 (step ST803).

The authentication server 330 in the central authentication center 300 generates and transmits access authentication codes for the designated web pages of the corresponding websites. In this case, the access authentication code is transmitted by encrypting the information including the site ID of the website and the page ID of the web page, and adds the portal ID information described above (step ST804).

Thereafter, the client program inserts the web page access authentication code transmitted from the authentication server 330 into the image information transmission request tag in the HTML document of the designated web page (step ST805).

9A and 9B are flowcharts illustrating in more detail the process of calculating access statistics for each website described in step ST704 of FIG. 7.

First, when the central authentication center 300 is driven on, the filtering server 340 shown in FIG. 3 is an IP address of an administrator computer for a website, an IP address assigned to a search robot of a search site, and a target IP address for session time. Is transmitted to the packet collecting server 320 as exclusion target IP information, which is loaded in the data memory 324 in the packet collecting server 320. In addition, when a change occurs in the excluded IP information, the filtering server 340 transmits the real time to the packet collecting server 320 (step ST901).

Thereafter, when the Internet user accesses the website for the connection statistics authentication, the authentication packet is transmitted from the user computer 100, and the packet collection server 320 in the central authentication center 300 is the user computer 100. Receives the authentication packet transmitted from (ST902), and decodes the received authentication packet and temporarily stores it in the internal data memory 324. (ST903)

Then, the packet collecting server 320 reads out the image information corresponding to the decrypted authentication packet image name P4 from the image information storage unit 323 of FIG. 5 and transmits it to the user computer 100. (ST904) step)

Subsequently, the packet collection server 320 inquires whether the IP address P1 of the user computer 100 included in the decrypted authentication packet corresponds to the excluded target IP address, and the server push information P5 in the authentication packet. Check whether or not included. In this case, if the corresponding IP address or the server push information (P5) is included, it will be excluded from the calculation calculation target of the corresponding website. (ST905 ~ ST910 steps)

Then, the packet collection server 320 inquires the access region of the IP address P1 included in the decrypted authentication packet through the access region information for each IP address stored in the database 325, and then access statistics for each region of the website. It is calculated and stored in the database 325. (ST911 step)

In addition, the packet collecting server 320 reads the site ID (P2) and page ID (P3) information of the decrypted authentication packet to calculate the connection statistics by increasing the connection count for each web page of the corresponding website, and calculating The stored connection statistics information is stored in the database 325. In this case, the determination of the excluded connection statistics in steps ST905 to ST910 is excluded when calculating statistics (step ST912).

On the other hand, when there are at least two packet collection server 320 provided in the central authentication center 300, as shown in Figure 3 (ST913 step), each packet collection server 320 is calculated for each website user access statistics The information is read from the internal database 325 and transmitted to the database server 340 (step ST914), and the database server 340 of FIG. 3 transmits user connection statistics information for each website transmitted from each packet collection server 320. The total is stored (step ST915).

FIG. 10 is a block diagram schematically showing the configuration of a website connection statistics calculation system according to another embodiment of the present invention. The same reference numerals denote the same components as those shown in FIG. Will be omitted.

That is, the process of calculating the user connection statistics for each website of the central authentication center 400 in FIG. 10 is the same as in the above-described embodiment, and the authentication authority server periodically operating the calculated access statistics information by a government agency or a public organization ( 500).

In addition, the certification authority server 500 is for receiving and monitoring user connection statistics information for each website transmitted from the central authentication center 400, and it is possible to use a general web server or a monitoring server. The description will be omitted.

FIG. 11 is a block diagram showing the internal structure of the central authentication center 400 shown in FIG. 10. The same components as those of FIG. 3 are denoted by the same reference numerals, and detailed description thereof will be omitted.

In FIG. 11, the packet collecting servers 410: 410 ₁ to 410 _n calculate user connection statistics for each website based on authentication packets transmitted from the user computer 100, such as the packet collecting server 320 of FIG. 3. In addition, the calculated connection statistics information is configured to be transmitted to the database server 420 at predetermined intervals, for example, every minute. In this case, the file transfer method from the packet collection server 410 to the database 420 may be preferably using a Samba (SAMBA) method well known to enable file sharing and system resource saving. Samba is a protocol that allows file and printer sharing on Unix.

That is, when the transmission statistics information is transmitted from the packet collection server 410 to the database server 420 at a predetermined time interval, the system load when decrypting the authentication packets transmitted from the plurality of user computers 100 and calculating the calculation statistics. In addition, it is possible to reduce the number of errors and to calculate incorrect connection statistics due to system malfunction.

In addition, in FIG. 11, the database server 420 is configured to add up connection statistics information transmitted through each packet collection server 410 and transmit the sum to the authentication authority server 500 of FIG. 10 at predetermined intervals.

Therefore, according to the above-described embodiment, the access statistics for each website can be calculated for each web page, thereby calculating more detailed access statistics than the conventional website access statistics calculation method. It is possible to exclude from the target.

In addition, according to the present invention, by distributing the packet collection server and storing the connection statistics information transmitted from each packet collection server in a database server at predetermined intervals, it is possible to reduce the system load generated when calculating the website connection statistics. do.

As described above, according to the present invention, the access statistics for each website can be calculated in detail up to the web page unit, and the accurate connection statistics are recognized by recognizing the excluded IP addresses, such as the access of the website's internal administrator, and excluding them when calculating the access statistics. Can be calculated.

In addition, according to the present invention, it is possible to efficiently reduce the system load by distributing the packet information processing system related to the connection statistics calculation.

Claims (14)

A network system comprising at least one user computer having a web browser and at least one web server providing various service information to an internet user, and a central authentication center which is connected through the Internet to calculate user access statistics for each website. To The web server is configured to designate an authentication target web page in relation to website access statistics and to insert an access authentication code including a site ID of the website and a page ID of the authentication target web page into the authentication target web page. Have a client program, The web browser of the user computer sends an authentication packet including the site ID and the page ID to the central authentication center in response to the Internet user accessing the web page of the website to be authenticated. The central authentication center is linked with the client program to generate the access authentication code for each web page to be authenticated, and transmit it to the web server, and the user access statistics for each website based on the authentication packet transmitted through the user computer. Web site access statistics calculation system, characterized in that configured to calculate up to a specified web page unit. The method of claim 1, And the client program is configured to insert the access authentication code into the image information transmission request tag of the authentication target web page. The method according to claim 1 or 2, The authentication packet is a website access statistics calculation system comprising the IP address of the user computer, the site ID of the website to be authenticated, the page ID of the web page to be authenticated. The method of claim 3, wherein The authentication packet further includes predetermined server push information generated when an internet user updates a web page currently being accessed, and the central authentication center includes the server push information when the authentication packet includes the server push information. Website access statistics calculation system, characterized in that configured to exclude. The method of claim 3, wherein The central authentication center stores the excluded IP information in advance when calculating the access statistics in the internal database area, and compares the IP address of the user computer included in the authentication packet with the excluded IP information to exclude the IP information of the user computer. Web site access statistics calculation system, characterized in that configured to exclude if applicable to the IP information calculation statistics. The method of claim 5, The excluded IP information includes at least one of an IP address of an internal manager computer of an authentication target website, an IP address assigned to a search agent of a search site, and an IP address applied to a session time. Output system. The method of claim 3, wherein The central authentication center stores the access area information for each IP address for calculation of the user's access area in the internal database area in advance, and compares the IP address of the user computer in the authentication packet with the access area information for each IP address. A website access statistics calculation system, characterized in that configured to statize the access area. The method of claim 1, The central authentication center is a network connection for transmitting and receiving data with the user computer and the web server, At least one packet collecting server receiving the authentication packet transmitted from the user computer and calculating user connection statistics for each website up to a web page unit; Authentication server for generating the access authentication code is inserted into the authentication target web page in conjunction with the client program in the web server, Web site access statistics calculation system comprising a database server for storing the site ID and the page ID of the authentication target website and the user access statistics for each website calculated by the packet collection server. The method of claim 8, The database server pre-stores the predetermined excluded target IP information excluded from the counting of the access count when calculating the website access statistics, And a filtering server for reading the exclusion target IP information from the database server and transmitting the exclusion target IP information to the packet collection server when the packet collecting server is turned on or when the exclusion target IP information is changed. And said packet collection server is configured to inquire whether there is an IP address corresponding to the excluded target IP information in the authentication packet transmitted from the user computer, and to exclude it when calculating the access statistics. The method of claim 9, The packet collection server is a LAN connection for connecting to Ethernet, Site ID and page ID of the website to be authenticated, database storing user access statistics information for each website, An image storage unit for storing a plurality of image information transmitted to the user computer; A data memory for storing temporary data to be processed when calculating the excluded target IP information and access statistics; Decrypts the authentication packet, decrypts the IP address, site ID, page ID, image name, server push information of the user computer from the decrypted packet contents, and reads the image information corresponding to the image name from the image storage unit. And a service control unit which transmits to a user computer and calculates website connection statistics based on the decrypted authentication packet contents and the excluded target IP information and stores them in the database. . The method of claim 8, At least two packet collecting servers are provided, and the calculated website access statistics account for each website is transmitted to the database server, characterized in that the predetermined time difference is transmitted to the database server. The method of claim 11, The central authentication center is connected to an external certification authority server through the Internet, and is configured to transmit the calculated user access statistics information for each website to the certification authority server at predetermined intervals. . The step of inserting the access authentication code inserting the access authentication code including the site ID of the website, the page ID of the web page, and the name of the image transmitted to the user's web browser in the image transmission request tag of the web page of the authentication target website , When the Internet user accesses the web page of the website to be authenticated, the authentication packet transmission step of transmitting the authentication packet including the IP address of the user computer and the site ID and page ID to the central authentication center, A connection statistics calculation step of decrypting the transmitted authentication packet and transmitting image information corresponding to the image name to the user computer and calculating connection statistics for each web page of the corresponding website based on the site ID and page ID; Web site access statistics calculation method comprising the. The method of claim 13, The calculating of the connection statistics may be performed by comparing the IP address of the user computer with the IP address of the internal manager computer of the authentication target website, the IP address assigned to the search agent of the search site, and the IP address of the session time application target IP address. The first step, A second step of excluding an IP address of the user computer corresponding to the excluded IP address from the website access statistics calculation target according to the first step; And a third step of calculating access statistics for each web page of the corresponding website after the second step.