KR20000054798A - Service Method for Comparing and Evaluating Web-Based Contents over the Internet Using the Intent and Satisfaction indices of Users - Google Patents

Abstract

PURPOSE: A method for comparing and evaluating contents on the internet is provided, so that businesses can improve services and contents according to customers tendencies, by collecting information such as user log-in files, user click streams, user satisfaction, and user requirements for the contents of each site in real time to make a database, and by statistically processing the information to compare and evaluate each site according to indexes. CONSTITUTION: A method for comparing/evaluating contents on the internet comprises the steps of: recruiting members or panels through the web to set up application programs; making the members or the panels connect to the internet to authenticate the members or the panels; storing a log-in file and click stream data generated by web surfing of an authenticated user in a database; perceiving location information of the user on the web to measure contents satisfaction and entire service quality evaluation with real-time surveys and inquiries on a corresponding web page, and storing the measured result in the database; processing/analyzing collected information according to a request of a client business, and analyzing evaluation data of a site of the client business, a rival site, and a highly-ranked site according to indexes to report the evaluation data; and opening ranking information on another web site in public to transmit the ranking information to users.

Description

Service Method for Comparing and Evaluating Web-Based Contents over the Internet Using the Intent and Satisfaction indices of Users}

The present invention collects the user's propensity and satisfaction index for web content in real time and compares and analyzes web-based services and provides evaluation information. The present invention relates to a service method for accurately determining and reflecting the information, and providing the user with ranking information for each index of each content so as to easily find a service that best matches the propensity and expectation of each user.

In the rapidly changing Internet environment, the propensity and usage patterns of users are also rapidly changing, and the change cycle is very irregular. In addition, as the segmentation tendency of user groups having various needs is accelerated, it is more difficult to grasp the propensity for a specific group. For this reason, in order to obtain an advantage in the virtual reality world, it is important to understand the needs of users in real time and to provide competitive and differentiated contents and services to the users.

In general, the survey method through the online research company is mainly used to grasp the user's propensity and satisfaction with the Internet site, but in this case, since the survey is based on past experiences, accurate information can be obtained. In addition, there is a problem that cannot be accurately predicted the propensity and satisfaction of the constantly changing users because it is performed once as needed.

In addition, based on the recent Internet Customer Relationship Management (eCRM) solution, a growing number of companies are providing personalized services and contents to each user based on log analysis and disposition analysis of users who use the services of the company's site. However, in this case, only the customer's propensity is analyzed, so there is a disadvantage in that the analysis and comparison with competitors or related companies are separately performed, and the analysis itself is neglected.

Accordingly, the present invention has been made to solve the above problems, and collect the log files and click streams of users in the Internet environment, and data such as satisfaction and requirements for each site and content in real time to build a database, After statistically processing the information, the company compares each site (company site, competition site, and top ranked site) by index according to the company's needs, and provides the data, thereby allowing the company to change the user's tendency of changing users from time to time. The purpose is to support the improvement of content and services according to the requirements.

To this end, the present invention, by recruiting a panel through membership registration, each panel to install the application program, while they surf the web, as well as log files and click stream data, as well as a questionnaire or query through a separate window provided through the application Collecting and providing evaluation information on the site where the user is currently located by providing a question and answer; processing and integrating the data collected through the panel with the requesting company and the log files collected by the corresponding company; Based on this information, we compare the average indices of the contents of the corresponding company, the contents of the competitors, and the contents of the top ranked companies, and compare the advantages and disadvantages of each content with each index, customer loyalty analysis, and overall service quality evaluation. Providing analysis data and ranking information of each content The most so that you can easily find the services that meet consisting of the step of providing information to the user compared to web content rating service to each user's tendencies and expectations is provided.

FIG. 1 is a diagram illustrating a network access state of a web content comparison evaluation method based on a disposition and satisfaction analysis of an internet user according to an embodiment of the present invention.

2 is a general flowchart of a method for evaluating web content comparison by analyzing propensity and satisfaction of an Internet user according to an exemplary embodiment of the present invention.

3 is a flowchart illustrating a step of collecting information such as log files, click stream data, user satisfaction by a real-time questionnaire, etc., from an Internet user according to an embodiment of the present invention.

4 is a flowchart illustrating a step of providing ranking information for each index of each content to an internet user by statistically processing and analyzing the collected data according to an embodiment of the present invention.

FIG. 5 is a flowchart illustrating a step of analyzing a variety of collected data by requesting a content comparison evaluation request from a company to compare and analyze content of a client company, competitive content, and sites ranked at an upper level by an index and to report them.

FIG. 6 is a diagram illustrating a screen displaying a step of confirming whether a questionnaire is answered by a user when there is a questionnaire for a web page to which the user is currently connected.

7 is a diagram illustrating a screen displaying a questionnaire at the bottom of a web browser when a user responds to a questionnaire request.

8 is a chart for explaining a basic example of evaluating the index of each item of the website.

<Description of the symbols for the main parts of the drawings>

110a to 110n: panel client 120: Internet

130a to 130n: company homepage 140: web server

150: analysis module 160: client site

170: client server

Referring now to the drawings, a preferred embodiment of the present invention will be described in detail.

FIG. 1 is a diagram illustrating a network access state of a web content comparison evaluation method based on a disposition and satisfaction analysis of an internet user according to an embodiment of the present invention.

Referring to FIG. 1, panel-side clients 110a through 110n are connected to homepages 130a through 130n and web servers 140 of respective companies through the Internet 120. The client 160 is also connected to the web server 140 through the Internet.

First, an Internet user joins a panel (member), then downloads and installs the provided application program, and accesses the web server 140 through the clients 110a through 110n. Confirm the user via.

When the authenticated user surfs the web, the web server 140 receives and stores the log file and the click stream data of the user in real time through the installed application, and also stores a page for the page being accessed by the user through the application. The survey is conducted in real time to store data such as the user's disposition and content satisfaction on the web server.

The collected data is processed and analyzed through the analysis module 150 to determine the ranking for each content, and the information is provided to Internet users so that the service that best meets the propensity and expectation of each user can be easily found.

In addition, when the company requests a comparison of contents, the log files of the members stored in the server 170 of the client company 160 and all the data stored in the web server 140 are integrated and analyzed and requested. Provides analysis data such as overall service quality evaluation such as strengths and weaknesses of each company and customer loyalty analysis through index comparison between contents of competitors, contents of competitors, and contents ranked by Internet users. Done.

2 is a general flowchart of a method for evaluating web content comparison by analyzing propensity and satisfaction of an Internet user according to an exemplary embodiment of the present invention.

Referring to FIG. 2, first, a panel (member) of Internet users is recruited and selected (step S101), and the selected panels are installed with an application program so that the panel surfs the web as they log through their installed programs. Collect the file and click stream data (step S102), and also present the questionnaire on the corresponding content in a certain portion of the web browser through the application program for each page so that the user can respond (step S103). After analyzing the data collected in the previous step (step S104), and comparing and evaluating each content for each index (step S105), the evaluation data is provided to the corresponding company or Internet user via the web (step S106).

FIG. 3 is a flowchart showing in detail a step of collecting information such as log files, click stream data, user satisfaction by a real-time questionnaire, etc. from an Internet user according to an embodiment of the present invention.

Referring to FIG. 3, a panel is recruited and selected among Internet users, and basic information about the selected panels is stored in a data database (step S201). Then, the application program is provided to each panel so as to be installed (step S202), and when the panels access and log in to the Internet, they are authenticated so that they can access the server (step S203). As the connected panel surfs the web, the log file and the click stream data are received through the installed program and stored in the data database (step S204), and the questionnaire about the page being visited is registered (step S205). In response to the questionnaire, the questionnaire is transmitted in real time through the installed program and displayed on a predetermined portion of the web page so as to answer the questionnaire (steps S206 and S207). The content of the questionnaire displayed at this time can be conducted with various questionnaires such as the user's disposition and satisfaction level (convenience, security, originality, and other requirements) for the web page that the user is currently visiting. You can also post a questionnaire. In case of the above steps, the user can easily access the survey by providing the location information of the webpage with the questionnaire on a separate homepage, and encourage the survey respondents to participate in the survey actively by providing a separate incentive Done. The collected information is stored in the data database (step 208), and the data is collected and stored in the data database continuously (step S209) until it is logged out in this manner (step S209). According to the requirements of the company, the qualification requirements of the panel that can answer the questionnaire can be defined.In this case, the panel profile information is checked before presenting the questionnaire, and only the panel meeting the eligibility requirement is requested.

4 is a flowchart illustrating a step of statistically analyzing and processing the collected data according to an embodiment of the present invention to provide ranking information for each index of each content to an Internet user.

According to FIG. 4, data is extracted from the data database generated in FIG. 3 (step S301), processed and analyzed through the data analysis module (step S302), and stored again in the analysis database (step S303). The analyzed data is reprocessed into ranking information for each content (step S304), and the ranking information is provided to an internet user through a separate homepage (step S305). Based on the information provided, it is easy for Internet users to find a service that best meets their preferences and expectations.

FIG. 5 is a flowchart illustrating a step of analyzing various collected data by receiving a content comparison evaluation request from an enterprise, comparing and analyzing the content of the client, the competitive content, and the sites ranked at the top by index and reporting the same.

According to FIG. 5, first, a comparison evaluation request for contents is received from a company (step S401), and the corresponding data is extracted from the analysis database generated in FIG. 4 and its own member log analysis database accumulated in the requesting company (step 402). Integrating it (step 403), and analyzing the information through the analysis engine (step S404), based on the analyzed information, the content of the company and the competitors, and the content of the sites ranked at the top by the evaluation of the Internet users These factors are compared and evaluated for each index (step S405), and the evaluation data is reported to the requesting company (step S406).

FIG. 6 is a diagram illustrating a screen displaying a step of confirming whether a questionnaire is answered by a user when there is a questionnaire for a web page to which the user is currently connected.

According to FIG. 6, the web server grasps the location information of the user through an application program installed in the client on the panel side, checks whether a questionnaire exists regarding the web page 610 where the user is currently located, and judges. If the result questionnaire exists, it is first recognized by the user, and the user is asked whether to answer the questionnaire (620).

7 is a diagram illustrating a screen displaying a questionnaire at the bottom of a web browser when a user responds to a questionnaire request.

According to FIG. 7, an Internet user accesses a specific website (710), allocates a certain space to the bottom of the browser through an application using a browser assistant program, and displays a questionnaire (720). When the user responds to the questionnaire and transmits the response, the web server stores the respondent's information, the response, and the location information of the corresponding content together in a database, and utilizes the content comparison evaluation.

8 is a chart for explaining a basic example of evaluating the index of each item of the website.

According to FIG. 8, the contents and components of each evaluation area are evaluated 810, and the evaluation data are applied to an analysis engine 820 composed of statistical tools and separate evaluation algorithm software, and stored for comparison.

Although the present invention has been described in detail using the preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims.

The present invention does not evaluate websites based on past connection experiences as in the panel research method of the existing web, but rather the inclination of the user for each content currently accessed in real time while surfing the Internet on the web. By conducting systematic and detailed investigations through web research, click stream analysis, log data analysis, etc., it is possible to intensively analyze index evaluations for each content, thereby obtaining more accurate results. By discovering problems that occur continuously, there is an effect that can improve the content and services in accordance with the ever-changing user's inclination.

In addition, the present invention is not to investigate the user's propensity for a single site as in the conventional method, but the advantages and disadvantages, customer loyalty and overall quality of the best sites selected by the client and the competitor and the user directly based on the above analysis information. By comparing and analyzing service satisfaction by period and index, it is possible to grasp the comparison of each index at a glance and to present in detail what aspects to improve more intensively.

In addition, according to the present invention, by presenting the ranking information and the differences of each index for each content based on the information thus analyzed to the Internet users, users at a glance the service that best meets their personal preferences and expectations There is an effect that can be found.

Claims (5)

Installing a downloaded program by an internet user and accessing a web server to authenticate the user; When the authenticated user surfs the Internet, storing the user log data and patterns such as the user's log data file and click stream in a database; Identifying the user's location information on the web and measuring the content satisfaction and the overall service quality evaluation in the form of real-time questionnaire and question and answer about the web page and storing it in a database; According to the request of the client, the collected information is processed and analyzed to analyze the data according to the one-to-one comparison evaluation of the client's site, the competitor's site, and the sites ranked by the user by index, and the analysis result is analyzed. Real-time web content comparison evaluation service method comprising the step of reporting. The method of claim 1, In order to display the questionnaire to users in real time, a separate browser assistant program installed at the time of joining the panel allocates a certain space of the web browser, and sends a questionnaire or question and answer about the content currently displayed in the browser through this space. Online survey method that allows users to take surveys in real time. The method of claim 1, Integrating the database storing log data, pattern analysis data, survey response data, etc. from panelists, and the member log data and pattern analysis data collected by the client, and analyzing by index, based on the analyzed information, How to report benchmarking information by comparing and analyzing client's contents, competitor's contents, and contents ranked by the user. A method of acquiring log data, click stream data, survey data, etc. of panels in real time, and providing ranking and analysis information generated on the basis of the information to Internet users through a separate homepage. On your computer, Along with user authentication, the user can create a window for survey and question and answer with a web browser. A function that displays the analysis results and ranking information through a separate homepage, A computer-readable recording medium that records a program for realizing a function of comparing and analyzing sites of each industry group and displaying evaluation results of each index according to a request of a company.