KR20000054719A - System and method of the distribution of catalogue and the administration of members - Google Patents

Abstract

PURPOSE: A method for integrated catalog sending and member management, is provided to collect members to receive commodity catalogs distributed by mail-order sellers intending for users of an open type network such as the Internet, and to integrate and send commodity catalogs of many mail-order sellers. CONSTITUTION: A method for integrated catalog sending and member management, comprises the steps as follows. An Internet user is connected to a corresponding site, is subscribed as a catalog receiving member, and selects mail-order sellers of catalogs to receive. Corresponding information is stored in a user management database. Commodity catalogs are sent to a member by mail. The catalog receiving member orders a commodity to buy in the catalogs. A mail-order seller confirms identification information on the catalog receiving member, and discounts the ordered commodity when membership is confirmed. And the catalog receiving member pays the commodity.

Description

Catalog Integration Shipping and Membership Management System {System and method of the distribution of catalogue and the administration of members}

The present invention relates to a catalog integrated shipping and membership management system in the catalog mail order. More specifically, it recruits members who will receive a product catalog distributed by a mail order company to an open network user such as the Internet, and collects and mails the product catalogs of multiple mail order companies to people who sign up as members. It relates to a system for returning a postage fee to a member.

The catalog mail order business is a new type of distribution business in which a catalog containing various product information is regularly sent to customers to receive product orders and sell goods. Representative catalog distributors include Hansol C S Club, Kolon Home Shopping, Daekyo Jibro Home Shopping, Daewoo Next Store, and Worldla Shopping. These catalog telecom sellers are different depending on the company, but usually the product catalog is produced 4 to 6 times a year, and at least 50,000 to more than 1 million copies are sent at a time. However, due to the large number of catalogs issued, each company pays a lot of postal costs. (The postage fee per catalog is 100 won per 100g. It costs KRW 231 for issuing more than 100,000 copies, 214.5 won for issuing more than 200,000 copies, and 198 won for more than 300,000 copies. However, because there is a direct relationship between product catalog volume and sales, catalog telecom vendors are competitively publishing product catalogs to consumers.

However, because catalog telemarketers unilaterally send product catalogs to potential consumers, many of them may be wasting resources without seeing the catalog.

At present, consumer homes receive product catalogs from more than 3-5 telemarketing companies a month. From the consumer's point of view, the catalogs of the mail order catalogs that come home through the mail can provide the convenience of shopping, but when the consumer is not willing to shop, they do not benefit and are considered as annoying advertisement mails. In addition, since each telemarketing company comes separately, it is difficult for the consumer to compare the price and quality of products sold to each telemarketing company.

In addition, with the recent increase in the use of the Internet, the market for e-commerce sites based on the Internet has grown exponentially, and competition in the telemarketing market is intensifying as consumers can easily obtain information on prices through the Internet.

Therefore, the catalog telesales industry can send goods catalogs to consumers at a lower cost, benefit consumers receiving the catalogs from receiving the catalog in a positive manner, and supply goods at a lower price than e-commerce companies. I need a way.

The present invention was created to solve the above problems, the present invention is to recruit a person who wants to receive the product catalog of the catalog communication sales company using an open network, such as the Internet as a member and through a number of effective member management Instead of sending the product catalogs of the mail order company to each member separately, the catalogs of the mail order of multiple mail order companies are sent to the members at the same time. The purpose is to provide a positive way of receiving a catalog that is delivered by mail, and a telesales company to provide benefits to consumers without additional burden.

1 is a block diagram of a catalog integrated sending and member management system using an open network according to the present invention.

Figure 2 shows the initial screen that appears when accessing the website.

Figure 3 illustrates the present invention and existing methods in product catalog distribution.

4 is a flow chart illustrating a schematic process for explaining the method of the present invention.

5 is a flowchart illustrating a schematic process for explaining another method of the present invention.

In order to achieve the above object, in a method of recruiting and managing catalog recipients using a network such as an internet network, a step in which an Internet user accesses a corresponding site, a step of joining as a catalog recipient member, and a catalog mail order to be received Selecting companies, storing the corresponding information in the user management database, sending the product catalogs by mail, ordering the products the catalog recipient member wants to purchase from the mail order company, and the mail order company. Checking the catalog receiving member identification information, and when the member is confirmed, discounts the price of the ordered product, and the catalog receiving member pays the price of the product and sends out the product.

In another method of the present invention, a method for recruiting and managing catalog recipients using a network such as an internet network, wherein the Internet user accesses the corresponding site, joins as a catalog recipient member, and receives catalog communication. Selecting the sales companies, storing the corresponding information in the user management database, sending the product catalogs by mail, saving the credits to the catalog recipients, and buying the catalogs from the catalog recipients. Ordering the desired product, checking the catalog-receiving member identification information at the mail order company, discounting the product price by the accumulated reserve when the member is confirmed, and paying the product price by the catalog-receiving member. Shipping steps It is characterized by.

In order to explain the present invention, simple terms and backgrounds will be defined. A consumer who wishes to register as a member of the site of the present invention and receive a catalog will be referred to as a catalog receiving member or member. The site operator of the present invention forms a mailing agency contract with a number of catalog mail order companies and sends out mails by mailing the catalogs of 3-5 mail order companies together in an envelope to catalog recipient members recruited through the Internet. .

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a view showing a configuration of a member management system on the Internet according to the present invention, the web browser 100, the web server 120, the Internet access network 110, the website 160, the user management database 130 ), The control unit 150, the mail order company computer 170, the user computer 180 is made.

The control unit 150 is connected to the computer of the telecommunications sales company in real time to store the data, such as the purchase results of the catalog member receiving the catalog in the user management database 130 through the web server 120 and the web server 120 Through it serves to deliver member information such as member reserves to the computer 170 and the user computer 180 of the carrier company.

The user computer and the computer of a mail order company include a dedicated terminal or a mobile phone that can access an open network such as the Internet.

The user management database 130 stores the general information of the user and the information on the state of purchase of goods, received catalogs, reserves, and the like.

The website 160 is a website of the present invention, and purchases a user identification information input unit that accepts at least user identification information, for example, a user's unique number (ID).

2 shows an initial screen that appears when a member accesses the website 160.

The schematic configuration of the present invention is shown in FIG. 3 as compared to the existing method.

4 is a schematic flowchart for explaining the method of the present invention. First, the internet user accesses the website 160 through the internet network 110 (step 300), inputs his ID as user identification information, and enters a password if there is a password. Then, the user identification information is transmitted to the web server 120 and the web server 120 checks whether the user identification information is a member (step 301), and if it is not a member, a member registration and a catalog of a number of mail order companies are mailed. Select two or more communication sales companies that you want to receive (step 302) and store the received member information in the user management database 130 (step 303). Two or more mail order companies selected by the member may be used. Preferably, 3-5 are suitable. If there are less than three places, there is not much postage savings, so there is less profit to return to the members, and if more than five places, the members are less likely to see the product catalog of all companies. In addition, the operator can designate the catalog telecommunication company that the catalog recipient wants to receive.

If the user is a member, the user identification number is transmitted to the common gateway interface (step 304). When the user joins as a member, the site operator periodically issues the member's subscription and the selected communication sales company based on the information stored in the user management database 130. The product catalogs are sent in the same mailing envelope (step 305).

Catalog Receiving Members look at the catalogs of the goods that have arrived home and contact the corresponding telesales company to order the items they want to purchase (step 306). The contact method may be by phone or through an open network such as the Internet. You can access the site and order online.

The telesales company that receives the order will immediately verify whether it is a catalog recipient. When the member identification information is notified to the telecommunications company, it is inputted to the telecommunications company computer 170 and its contents are transmitted to the web server 120 through an open network such as the Internet network, and the user management database ( In step 130, it is checked whether a member is compared with the contents stored in step 130).

When the member is confirmed as a member, the controller 150 transmits the member information to the computer of the mail order company through the web server 120, and the mail order company discounts the price according to a predetermined ratio from the designated product price to the member who ordered the payment amount. In this case, the designated product price refers to the price at which the telecommunications company sells the product to the general customer.

The member makes a payment through a credit card or an online deposit. (Step 309) When the payment is completed, the purchase result of the member is transferred through the web server 120 and is transmitted to the user management database 130 by the controller 150. Stored.

The mail order company completes the transaction by delivering the ordered product. (Step 310) In the above description, the price is immediately discounted when the order is placed. The site operator does not discount the price at the time of ordering and is recorded in the user management database 130. Based on the contents, the bank account of the member who purchased the product may deposit a cash amount at a discounted amount on a designated date each month.

In the above description, the discount rate according to the purchase of the product by the catalog receiving member is determined according to the number of members who purchase goods among all the catalog receiving members. For example, if five mail order companies send 100,000 copies of a 100g product catalog, and each mail order company sends five copies of 100g advertising mail to each customer, it costs 231 won per copy. The cost of the mail-order meeting of the place will require a postage fee of 1,155 won (231 * 5). However, if you collect five copies and send them all at once, it costs only 623 won, which is 500g postage. The postage saved at this time is to save 532 won (1,155-623) per customer. If 10% of the catalog members receive an order, they can get an average discount of 5,320 won per customer who purchased the product. (Based on the postal calculation of the postal charges on January 8, 2000)

5 is a schematic flowchart illustrating another method of the present invention, which will be described below with reference to this. First, the Internet user accesses the website 160 through the Internet network 110 (step 400), inputs his ID as user identification information, and enters a password if there is a password. Then, the user identification information is transmitted to the web server 120 and the web server 120 checks whether the user identification information is a member (step 401), and if it is not a member, a member registration and a catalog of a plurality of mail order companies are mailed. Select two or more mail order companies to receive (step 402) and store the received member information in the user management database 130 (step 403).

If the user is a member, the user identification number is transmitted to the common gateway interface (step 404). When the user joins as a member, the site operator periodically selects the member through the communication service company selected by the member based on the information stored in the user management database 130. The issued product catalogs are collected and sent in the same mailing envelope (step 405). When the product catalog is sent, cyber money is accumulated to all members. (Step 406) The cyber money is stored in the controller 150. It is recorded in the user management database 130 by the catalog member is used when purchasing goods or when a certain amount or more is deposited into the account of the catalog member.

Catalog Receiving Members will see the catalogs of the goods that have arrived home and contact the mail order company to order the goods. (Step 407) In this case, the contact method may be by phone or by accessing the site through the Internet. You can order online.

The telesales company that receives the order will immediately verify whether it is a catalog recipient. When the member identification information is notified to the mail order company, the mail is entered into the mail order company's computer 170 and the contents are transmitted to the web server 120 through a network such as the Internet network, and the user management database 130 is controlled by the controller 150. In step 408, the user is checked whether the member is compared with the contents stored in the user.

When the member is confirmed as a member, the controller 150 transmits the member information to the mail order company computer through the web server 120, so that the member can replace the payment amount using the cyber money accumulated by the member. The telesales company notifies the member who ordered the settlement amount minus the cyber money that the member wants to use from the ordered product price (step 409) .The ordered product price is the price at which the telesales company sells the product to the general customer. Say.

The member makes a payment through a credit card or online payment, and this information is notified to the user management database 130 through the web server 120. (Step 410) When the payment is completed, the purchase result of the member is sent to the web server ( And is stored in the user management database 130 by the controller 150. The mail order company completes the transaction by delivering the ordered product (step 411).

In the above description, the catalog recipient of the telecommunication company is integrated with each carrier to save direct postage, such as discounts when purchasing goods, or receive a direct benefit, such as paying a deposit when receiving the catalog, but for the catalog recipient members Lottery may be offered in an indirect manner, such as a lottery.

According to the present invention, members who want to receive the product catalog of the catalog mail order company for the Internet users are recruited to the members at the same time without sending the product catalog of the mail order company separately for each company through efficient membership management. By doing so, it is possible to benefit both the catalog carrier and the consumer.

The consumer's position

Whether you want it or not, the reality is that 3-5 product catalogs are delivered home each month (a mailing company sends out product catalogs unilaterally). Although these product catalogs offer the convenience of shopping, they are willing to shop. When there is no, it is just a bunch of rubbish. However, if you sign up as a catalog recipient according to the method of the present invention, you can receive the product catalogs of various mail order companies in the same mail, so that direct comparison between the mail order companies is easy, and you can enjoy discounts when purchasing products with postage savings. The product catalog will no longer be annoying advertisements because you can earn a reserve, but an advertising coupon that will benefit the consumer.

A mail order company

When the catalog is sent together with other mail order companies, it can provide a service to consumers without additional costs, because it can provide a discount on the product with postage savings. In the case of providing a service such as a price discount, the price can be secured at a lower price than competitors such as Internet e-commerce due to the discounted price. In addition, since the flagship sales products are different for each telesales company, synergistic effects can be obtained by integrating the catalog.

Claims (6)

In the catalog receiving member recruitment and management device through the Internet, An internet website including a user identification information input section for accepting at least user identifiable information; A user information database storing information of a user; It is connected to the communication company's computer in connection with the user information database and stores the data such as the purchase result of the member and the catalog sending in real time in the user management database through the web server and the computer and the communication company's computer through the web server. A control program for transferring member information such as member reserves to a user's computer; A web server which outputs the website to the web browser through the internet connection means and receives and processes the user identification information input through the user identification information input unit of the website and information required by a computer of a telecommunications sales company. Catalog integrated shipping and membership management device characterized in that. A method of recruiting and managing catalog recipients using a network such as an internet network, comprising the steps of accessing the site by the Internet user, signing up as a catalog recipient member, and selecting the catalog mail order companies to receive The information is stored in the user management database, the product catalogs are sent to the member by mail, the catalog receiving member views the product catalogs, orders the products he wants to purchase from the telecommunications company, and the catalog receiving member is identified by the mail order company. A method for integrated catalog and member management comprising the steps of checking information, discounting the price of an order when a member is confirmed, receiving a catalog, and paying the price of a product and sending a product. A method of recruiting and managing catalog recipients using a network such as an internet network, comprising the steps of accessing the site by the Internet user, signing up as a catalog recipient member, and selecting the catalog mail order companies to receive The information is stored in the user management database, the product catalogs are sent to the member by mail, the deposit points are accumulated to the catalog receiving member, and the catalog receiving member views the product catalogs and orders the products they want to purchase from the mail order company. Checking the catalog receiving member identification information at the telecommunication sales company, and discounting the product price by the accumulated reserve when the member is confirmed, and paying the product price by the catalog receiving member, and sending the product. Product to say Catalog integration shipping and member management method. The method of claim 2 or 3, wherein in the step of sending a product catalog to a member by mail, a catalog of goods issued by a plurality of catalog mail order companies is collected and sent to the member by the same mail. How to manage your membership. The method according to claim 2 or 3, wherein a postal fee saved by collecting a catalog of products issued by a plurality of catalog mail order companies and issuing the same to a member is returned to the member. . The method according to claim 2 or 3, wherein the catalog receiving member uses the telephone or accesses the homepage by way of viewing the product catalog and ordering the goods.