KR20000037431A - Method of real time advertising on internet - Google Patents

Abstract

The present invention relates to a real-time advertising method on the Internet that can provide in real time the advertisement and information suitable for the characteristics of the subscriber without a separate login (log-in) process. This is a first step of storing subscriber information for subscriber registration in a subscriber management database, a second step of receiving an advertisement from an advertiser and classifying the registered subscriber according to the contents of the advertisement, and designating an advertisement target, and the subscriber is online. (on-line), a third step of capturing and automatically logging in the subscriber's ID and current IP address; and a fourth step of transmitting the predetermined advertisement title in real time to the automatically logged in subscriber. And a fifth step of when the subscriber clicks on the transmitted advertisement title, transmitting advertisement contents to display on the screen and recording click information in the subscriber management database to accumulate click points. Therefore, according to the present invention, even if the subscriber does not access the operator's side, when the subscriber is online, the subscriber automatically acquires the ID and IP address of the subscriber and automatically logs in to provide the appropriate advertisement or information to the subscriber. It also has the advantage of being easy to use.

Description

Method of real time advertising on internet}

The present invention relates to advertising technology on the Internet, and more particularly, it is possible for a subscriber to provide advertising and information suitable for the characteristics of the subscriber in real time without going through a separate log-in process with the operator. The present invention relates to a real time advertising method on the Internet.

In recent years, the explosive increase in the number of Internet users and various services have been provided on the double Internet. That is, many types of services such as home shopping site, search site for information search, news site, auction site, web hosting site, etc. are provided according to the development of e-commerce technology. Most sites are monetized through advertising on the Internet.

However, in the conventional Internet, the advertisement is not meaningful unless the user connects to the advertisement banner because the user must access the site (ie, log in) to view the advertisement banner of the site. In addition, the conventional advertisement on the Internet is provided uniformly to unspecified persons regardless of the characteristics of the user, and there is a problem in that the advertising effect is lowered when the customer base is locally limited or different according to age.

The present invention is to solve the above problems, when the subscriber is online, even if the subscriber is not connected to the advertising site (that is, without a separate login process) real-time advertisement on the Internet that can provide a suitable advertisement to the user The purpose is to provide a method.

In addition, another object of the present invention is to provide a real-time advertising method on the Internet to list the advertisement title that was provided to the user but not clicked to provide it again upon login by the user.

Further, another object of the present invention is to provide a real-time advertising method on the Internet to give a user a chance to participate in a sweepstakes for a predetermined advertisement for a certain period of time so that the user can see more advertising.

1 is a block diagram showing an example of a network to which the real-time advertising method on the Internet according to the present invention is applied.

2 is a format of a datagram according to the Internet protocol.

3 is a flowchart illustrating a subscriber registration process in a real-time advertisement method according to the present invention.

4 is a flowchart illustrating an internet advertising procedure in a real-time advertising method according to the present invention.

5 is an exemplary view of a screen of a terminal displaying an Internet advertisement according to the present invention.

※ Explanation of code about main part of drawing ※

1: operator 2: host computer

3: subscriber management database 4: advertising management database

5: Web server 6: Internet

7: Modem environment subscriber 8: Terminal (PC)

9: Public Telephone Network (PSTN) 10: ISP

11: LAN environment subscriber 12: Terminal (PC)

13: hub 14: router

Real-time advertising method on the Internet according to the present invention for achieving the above object, the first step of storing the subscriber information for subscriber registration in the subscriber management database, and receives the advertisement from the advertiser according to the content of the advertisement The second step of designating the advertisement target by classifying the registered subscriber, and the third step of automatically logging in by capturing the ID and current IP address of the subscriber when the subscriber is on-line. And a fourth step of transmitting the predetermined advertisement title to the automatically logged-in subscriber in real time, and when the subscriber clicks on the transmitted advertisement title, the advertisement contents are transmitted and displayed on the screen, and the click information is displayed in the subscriber management database. And a fifth step of recording and accumulating click points.

The advertisement title for the advertisement in the fifth step is preferably displayed in a predetermined form on any position of the screen of the subscriber terminal. In addition, the advertisement title for the advertisement in the fifth step is preferably displayed on the screen of the subscriber terminal for a predetermined time and then disappears. If the advertisement title displayed on the screen of the subscriber terminal is not clicked, it is appropriate to list the advertisement title and transmit the list of the advertisement title to the subscriber upon login by the subscriber.

Another embodiment of the present invention is characterized in that the subscriber further sees the contents of the advertisement while viewing the advertisement and orders the corresponding product, further comprising the step of delivering the order information to the advertiser.

Another embodiment of the present invention is characterized in that it further comprises the step of executing a sweepstakes for the subscriber who has accumulated the click point for each subscriber for a predetermined period and exceeds the predetermined click point.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, a brief description will be given of the World Wide Web (WWW) service on the Internet in order to understand the present invention.

The WWW service is based on the Hyper Text Transmissin Protocol (HTTP), and the service is made by exchanging documents written in HTML (Hyper Text Markup Language). WWW service generally has several hyperlinked elements in one service screen. If the element is an HTML document, the document is reloaded. From a service provider's point of view, it is necessary to create and manage various types of documents. If the number of documents is large or fluctuates, or if there are many URL changes or duplicate data, it becomes difficult to manage them. In addition, CGI technology can show WWW users data such as databases not related to WWW.

HTTP is a communication protocol used when communicating between a client and a server in a WWW service. HTTP can effectively send and receive data in the form of hypermedia in a distributed network environment, and it operates on a simple principle that a server that receives a client's request sends an answer. The client makes a request to the server according to the URL format. The server receives the information and sends the information to the client according to the MIME (Multipurpose Internet Mail Extension) format.

Uniform Resorce Locator (URL) is a standard address used to indicate the location of various resources on the Internet. In the WWW, the client requests data in order to request specific data from the server. The protocol and service name and location must be specified. The system used is standardized by URL. The URL is described according to the format shown in Table 1 below.

http://www.youm.ac.kr/index.html

CGI (Common Gate Interface) is a standard for connecting between external applications of WWW server. This is not to provide WWW server unilaterally, but to allow the WWW server to dynamically accommodate the user's needs. Normal HTML documents don't change at all until they're converted into editors, while CGI creates and delivers them on the fly, on demand. In most cases, the output form is embedded in the CGI program (Common Gate Interface Program).

1 is a network diagram showing an example of a network to which the real-time advertisement method according to the present invention is applied, and the subscriber 1 connected to the Internet 6, the subscriber 7 side of the modem environment, and the subscriber of the LAN environment. The (11) side is shown. Referring to FIG. 1, the operator 1 side includes a host computer 2, a subscriber management database 3, an advertisement management database 4, a web server 5, and the like. The side is connected to the Internet service provider (ISP: 10) to receive the Internet service through the Public Switched Telephone Network (9), and the subscriber 11 side of the LAN (Local Area Network) environment is the subscriber terminal 12 and the hub. 13, a router 14, and the like.

The operator 1 receives the Internet users connected through the Internet as subscribers, stores the subscriber information in the subscriber management database 3, creates an advertisement received from the advertiser, and stores it in the advertisement management database 4. Is provided through a web server (5). At this time, the advertisement can be delivered only to subscribers in a specific region or to subscribers of a certain age group at the request of the advertiser, and the advertisement can be produced in real time while changing the advertisement title at regular intervals.

The subscriber 7 side of the modem environment is connected to the ISP 10 via a modem by running a web browser on the terminal 8. At this time, according to the present invention, the subscriber's ID and IP address are automatically caught on the operator 1 side even if the subscriber does not access the operator's site. The advertisement title may be retrieved and transmitted to the subscriber through the web server 5.

The subscriber 11 side of the LAN environment is connected to the Internet 6 through the hub 13 and the router 14 by driving a web browser on the terminal 12. The configuration of such a LAN is possible according to the topology, and when the subscriber is online, the subscriber's ID and IP address are automatically caught at the provider side even if the subscriber is not connected to the operator's site. Accordingly, the operator 1 may transmit an appropriate advertisement title to the subscriber through the web server 5.

2 is a format of a datagram according to the Internet Protocol (IP V4). As shown in FIG. 2, a data format transmitted over the Internet is composed of a header of 6 bits and a bit of data. Here, the first word of the header includes version, header length, type of service, total length information, and the second word includes ID, flags, The third word includes a fragmentation offset, and the third word includes time to live, protocol, and header checksum information. The fourth word is a source address, the fifth word is a destination address, and the sixth word is option and padding.

From this data format it is possible to identify the subscriber by catching the necessary information according to the invention.

3 is a flowchart illustrating a subscriber registration procedure on the Internet according to the present invention, and FIG. 4 is a flowchart illustrating an internet advertisement procedure according to a real-time advertisement method on the Internet according to the present invention.

First, the operator secures subscribers to those who can communicate with the Internet and stores information about the subscribers in the subscriber management database 3. At this time, the subscriber information may be a subscriber (ID), name, gender, age, residential area, hobby, occupation, etc., and appropriate advertisements or information may be provided according to the subscriber information.

Subsequently, the business operator receives an advertisement from the advertiser and classifies the advertisement so as to advertise to the desired targets and stores the advertisement in the advertisement management database 4. For example, if local stores want to advertise, they only offer products and services to their local subscribers. As such, the target subscribers to be classified are classified according to the advertisement contents, and when the subscriber is online, the subscriber is automatically caught to provide a predetermined advertisement or information.

Referring to FIG. 3, an Internet user who wants to subscribe accesses a business site (S31) and inputs subscriber information such as gender, age, region, hobby, and occupation necessary for registration (S32). Subscriber information entered by the subscriber is stored in the subscriber management database 3 on the operator 1 side (S33), while the subscriber algorithm is downloaded to the subscriber side by the operator 1 (S34). ).

Referring to FIG. 4, when a registered subscriber is online (SS41) through the procedure as shown in FIG. 3, the host computer 2 on the operator 1 side catches the subscriber ID and the current IP address and establishes a connection with the subscriber. Log in automatically without (S42).

Subsequently, the host computer 2 on the operator side 1 analyzes the subscriber information on the subscriber management database 3, retrieves the appropriate advertisement title from the advertisement management database 4, and sends it to the subscriber terminal 8, 12. It transmits in real time (S43).

As such, the advertisement title delivered to the subscriber may be one or more of the corners 51, 52, 53, and 54 of the subscriber terminal 8, 12, screen 50, as shown in FIG. The predetermined position 55 of 50 is displayed in a predetermined form. At this time, the advertisement title is transmitted in real time, and is displayed for a predetermined time and then changed over time, and the subscriber can view detailed information by clicking on the necessary advertisement title.

When the subscriber clicks on the advertisement title, the host computer 2 accumulates the click points in the corresponding subscriber column on the subscriber management database 3, and displays the details of the clicked advertisement title on the subscriber's terminal 8 (12) screen. (S47) (S48).

However, if the subscriber does not click on the advertisement title so that the predetermined time has elapsed (S45), the host computer 2 on the operator 1 side sequentially lists the advertisement title (S46) and then communicates with the operator by the subscriber. After login, the list of advertisement titles is transmitted to the subscriber.

Accordingly, the operator can receive more advertisements from the advertiser by providing more advertisements, thereby obtaining economic benefits, and the subscribers can also increase the click point by clicking on many advertisement titles.

Subsequently, when the subscriber orders the goods or services according to the advertisement contents including the order (S49), the host computer 2 receives the subscriber's order information and delivers it to the advertiser (S50). In this case, the cost of the ordered goods or services may be settled by converting the accumulated click points into money or by a financial settlement means such as a credit or debit card not shown.

In other words, the advertisement title transmitted from the operator side as shown in FIG. 5 may be any one or more of four corners 51, 52, 53, and 54 of the screen 50 of the subscriber station 8, 12, or The predetermined position 55 of the screen 50 may be displayed in a predetermined form, and when the subscriber clicks on the corresponding advertisement title, the click information is transmitted to the web server 5 of the operator 1 so that the detailed advertisement contents are different. In addition to being able to process the order information of the subscriber. In FIG. 5, reference numeral 56 denotes a task bar.

In addition, the operator 1 accumulated a click point of each subscriber for a predetermined period, but clicked a lot of advertisements by performing a sweepstakes (S52) targeting subscribers exceeding the predetermined click point for each predetermined period (S51), but used this. Participants can also benefit from those who do not.

As described above, according to the present invention, even if the subscriber does not access the operator's side, when the subscriber is online, the subscriber automatically acquires the ID and IP address of the subscriber and automatically logs in to provide the advertisement or information suitable for the subscriber. There is an advantage that the effect is improved and the use is convenient. In particular, it is possible to categorize subscribers scattered by region and connect them with local product distributors or service outlets so that order delivery can be processed quickly and the advertising effect can be immediate.

In addition, the present invention can double the advertising effect by listing the advertisement title that was provided to the user but not clicked, and then provides it again when the user logs in. By giving them the opportunity to participate in, users can see more ads and double the advertising effect.

Although the present invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that various modifications and variations are possible within the spirit of the present invention, and such modifications and modifications belong to the appended claims.

Claims (6)

Storing subscriber information for subscriber registration in a subscriber management database; A second step of receiving an advertisement from an advertiser and classifying the registered subscriber according to an advertisement content to designate an advertisement target; A third step of capturing the subscriber's ID and current IP address automatically when the subscriber is on-line; Transmitting a predetermined advertisement title in real time to the automatically logged in subscriber; And When the subscriber clicks on the transmitted advertisement title, a fifth step of accumulating click points by transmitting the advertisement contents and displaying them on the screen and recording the click information in the subscriber management database is performed. Advertising method. The method of claim 1, The advertisement title for the advertisement in the fifth step is displayed in any form on the screen of the subscriber terminal in a predetermined form. The method of claim 1, The advertisement title for the advertisement in the fifth step is displayed on the screen of the subscriber terminal for a predetermined time and then disappears. The method according to claim 1 or 3, If the title of the advertisement displayed on the screen of the subscriber terminal is not clicked, this is listed, and the real-time advertising method on the Internet, characterized in that for transmitting the list of the corresponding advertisement title to the subscriber when the subscriber login. The method of claim 1, When the subscriber sees the advertisement content while viewing the advertisement and orders the corresponding product, the order information is delivered to the advertiser, the real-time advertising method on the Internet. The method of claim 1, And realizing an event for a subscriber who has accumulated the click point for each subscriber for a predetermined period and exceeds the predetermined click point.