KR102824206B1 - Method, device and recording medium for processing benefit information - Google Patents

Abstract

A benefit information processing method performed by an electronic device according to one embodiment of the present disclosure may include: a step of obtaining a search word of a user who is not subscribed to a membership; a step of determining a product corresponding to the search word; a step of determining one or more benefits applied to the product among a plurality of benefits of the membership; a step of determining a price of the product based on whether one or more of the benefits include a membership-only discount benefit; and a step of providing the user with information about the product, the information including information about the one or more benefits and information about the price.

Description

METHOD, DEVICE AND RECORDING MEDIUM FOR PROCESSING BENEFIT INFORMATION

The present disclosure relates to a technique for processing membership benefit information.

With the rapid development of communication technology, e-commerce services are being widely used, and the scope of services is expanding beyond just products, and various forms of transactions are taking place. Accordingly, e-commerce service providers are seeking strategies to effectively sell various products and services to service users.

The introduction of a membership system is one such strategy, providing additional benefits to users who have signed up for membership. The membership system can have positive effects, such as generating membership fee revenue, increasing user loyalty, and increasing the repurchase rate. In addition, service operators are issuing various coupons to users to encourage product purchases.

When a user searches for a product on an e-commerce service, the service provider may present the user with the benefits that can be enjoyed when signing up for membership in order to encourage the user to sign up for membership. However, if the benefits are simply listed, it may be difficult for the user to feel the value of signing up for membership. Accordingly, it may be difficult to induce the user's interest in membership.

The technical problem to be solved through the present disclosure is to provide a technology capable of inducing a user to become interested in membership by presenting benefits applicable to the searched product to the user when the user searches for a product on an e-commerce service.

The technical challenge to be solved through the present disclosure is to provide a technology that can clearly make a user aware that he or she can obtain financial benefits by signing up for membership by presenting the price of a product to the user depending on whether a membership-only discount benefit can be applied to the searched product.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

A benefit information processing method performed by an electronic device according to one embodiment of the present disclosure may include the steps of: obtaining a search word of a user who is not subscribed to a membership; determining a product corresponding to the search word; determining one or more benefits applied to the product among a plurality of benefits of the membership; determining a price of the product based on whether the one or more benefits include a membership-only discount benefit; and providing information about the product, including information about the one or more benefits and information about the price, to the user.

In one embodiment, the membership-only discount benefit may include at least one of an instant membership discount benefit or a membership coupon discount benefit.

In one embodiment, the benefit information processing method may further include the step of determining whether the user is a target for issuance of the coupon when signing up for the membership based on the user's history and the issuance conditions of the coupon related to the membership; and the step of determining that the one or more benefits include the membership coupon discount benefit based on the user's determination that the user is a target for issuance of the coupon.

In one embodiment, the step of determining the price of the product may include the step of determining the price of the product based on a determination that the one or more benefits do not include the membership instant discount benefit and the membership coupon discount benefit.

In one embodiment, the step of providing the user with information about the product includes the step of providing the user with a page regarding search results for the search term, the page including information about the product, wherein information about the price may be displayed in a first area of the page, and information about the one or more benefits may be displayed in a second area of the page.

In one embodiment, the step of determining the price of the product includes the step of determining a first price of the product to which the instant membership discount benefit and the membership coupon are not applied, and determining a second price of the product to which at least one of the instant membership discount benefit or the membership coupon discount benefit is applied, based on a determination that the one or more benefits include at least one of the instant membership discount benefit or the membership coupon discount benefit, and the information about the price may include information about the first price and information about the second price.

In one embodiment, the step of providing the user with information about the product includes the step of providing the user with a page regarding search results of the search term, the page including information about the product, wherein information about the first price may be displayed in a first area of the page, and information about the second price and information about the one or more benefits may be displayed in a second area of the page.

In one embodiment, the first price may be displayed in a first color, and the second price may be displayed in a second color.

In one embodiment, if the discount rate of the second price with respect to the first price is greater than or equal to a predetermined value, the second area on the page may be positioned above the first area, and if the discount rate of the second price with respect to the first price is less than the predetermined value, the first area on the page may be positioned above the second area.

In one embodiment, if the discount rate of the second price with respect to the first price is greater than or equal to a predetermined value, the second price may be displayed in the second area with priority over the one or more benefits, and if the discount rate of the second price with respect to the first price is less than the predetermined value, the one or more benefits may be displayed in the second area with priority over the second price.

In one embodiment, the priority of the one or more benefits is determined based on the user's history, and the one or more benefits can be displayed in the second area in order of highest priority.

In one embodiment, the priority of the one or more benefits is determined based on the history of multiple users related to the product, and the one or more benefits can be displayed in the second area in order of high priority.

In one embodiment, the information about the product may include at least one of information about the product name, information about the brand, information about the capacity, or information about the quantity.

In one embodiment, the benefit information processing method further includes a step of determining a subscription type of the membership for the user based on the history of the user, wherein the subscription type is one of a new subscription or a re-subscription, and if the subscription type is the new subscription, the first area on the page may be positioned above the second area, and if the subscription type is the re-subscription and the difference between the first price and the second price is greater than or equal to the membership fee, the second area on the page may be positioned above the first area, and if the subscription type is the re-subscription and the difference between the first price and the second price is less than the membership fee, the first area on the page may be positioned above the second area.

An electronic device according to one embodiment of the present disclosure comprises one or more processors, one or more memories storing instructions executed by the one or more processors, and when the instructions are executed by the one or more processors, the one or more processors can be configured to execute a method according to the present disclosure.

In one embodiment of the present disclosure, a non-transitory computer-readable recording medium having recorded thereon instructions that, when executed by one or more processors, cause the one or more processors to perform operations, the instructions may be configured to cause the one or more processors to perform a method according to the present disclosure.

According to the present disclosure, when a user searches for a product on an e-commerce service, benefits applicable to the searched product can be presented to the user, thereby inducing the user to become interested in membership.

According to the present disclosure, the price of a searched product can be presented to the user based on whether or not a membership-only discount benefit can be applied to the searched product, thereby making it clear to the user that he or she can obtain financial benefits by signing up for membership.

The effects according to the technical idea of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

FIG. 1 is a diagram illustrating an environment to which an electronic device according to one embodiment of the present disclosure can be applied.
FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure.
FIG. 3a is a diagram illustrating an example of a product search results page according to one embodiment of the present disclosure.
FIG. 3b is a diagram illustrating an example of a product search results page according to one embodiment of the present disclosure.
FIG. 4 is a diagram illustrating an example of a product search results page according to one embodiment of the present disclosure.
FIG. 5 is a diagram illustrating an example of a product search results page according to one embodiment of the present disclosure.
FIG. 6 is a diagram illustrating an operation flow diagram of a benefit information processing method according to one embodiment of the present disclosure.

The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical idea of this disclosure, and are not intended to limit it to a specific embodiment. The technical idea of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of each embodiment described in this disclosure. In addition, the scope of the technical idea of this disclosure is not limited to the various embodiments presented below or the specific description thereof.

Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by one of ordinary skill in the art to which this disclosure belongs.

The expressions such as “includes,” “may include,” “comprises,” “may have,” “have,” and “may have” used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. That is, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

As used herein, singular expressions may include plural meanings unless the context clearly indicates otherwise, and the same applies to singular expressions set forth in the claims.

As used herein, the expressions “first,” “second,” or “firstly,” “secondly,” etc., unless the context clearly indicates otherwise, are used to refer to multiple similar objects and to distinguish one object from another, and do not limit the order or importance among the objects.

As used herein, the expressions “A, B, and C,” “A, B or C,” “at least one of A, B, and C,” or “at least one of A, B or C” can mean each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” can refer to (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

The expression "based on" as used in this disclosure is used to describe one or more factors affecting a decision, act of judgment, or action described in a phrase or sentence containing the expression, and the expression does not exclude additional factors affecting the decision, act of judgment, or action.

As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, but also connected or connected via a new other component (e.g., a third component).

The expression "configured to" used in the present disclosure can have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation can mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

The term "membership" used in this disclosure may mean a qualification or status that allows a user to receive special benefits provided by an e-commerce service. A user may apply for membership of an e-commerce service by requesting membership in a defined manner. When membership is applied to a user in this way, the user may receive special benefits of the membership.

The term "user interface" used in the present disclosure may mean a physical or virtual medium created to enable communication between a user and an object, system, machine, or computer program. A user may use an e-commerce service through the user interface. For example, the user interface may include basic elements for displaying specific information, such as images or text, and elements for receiving user input, such as buttons that can be configured by utilizing these basic elements. For example, the user interface being selected (clicked) by the user may be expressed as receiving a user input corresponding to the user interface.

Hereinafter, various embodiments described in the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be given the same reference numerals. In addition, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that the components are not included in the embodiments.

FIG. 1 is a diagram illustrating an environment in which an electronic device (110) according to one embodiment of the present disclosure can be applied.

The electronic device (110) and the user terminal (120) are connected through a network and can communicate with each other. Meanwhile, FIG. 1 illustrates an example in which one user terminal (120) communicates with the electronic device (110) through a network, but this is only for convenience of understanding, and the number of user terminals (120) that can communicate with the electronic device (110) through the network may vary. That is, each of one or more user terminals (120) can access the electronic commerce service provided by the electronic device (110). In addition, FIG. 1 illustrates only a preferred embodiment for achieving the purpose of the present disclosure, and some components may be added as needed.

Below, each component shown in Fig. 1 is described in more detail.

In one embodiment, the electronic device (110) may be a server device that provides an e-commerce service. That is, the electronic device (110) may be a server device that operates under the management of a provider of the e-commerce service. The electronic device (110) may manage the operation of the e-commerce service.

In one embodiment, the electronic device (110) can manage information about users who use the e-commerce service.

For example, information about a user managed by an electronic device (110) may include the user's name, age, address, contact information, payment method, etc. Here, management of information about a user may collectively refer to a series of all actions that have control over and process the information. For example, management of information about a user may include storing, updating, or modifying the information.

For example, information about a user managed by an electronic device (110) may include a user's history. Here, the user's history may be a comprehensive history (record) of the user's actions using an e-commerce service.

For example, a user's history may include a history of the user's actions related to purchasing a product. Here, the history of the user's actions related to purchasing a product may include a history of the user purchasing a product, a history of the user selecting a product category, a history of the user adding a product to a shopping cart, a history of the user searching for a product, etc.

For example, a user's history may include a history of the user's actions on a page, including a history of pages being presented to the user, a history of the user's selections of user interface elements (e.g., images, text, buttons, etc.) on the page, etc.

For example, a user's history may include a history of the user's actions related to a membership. Here, the history of the user's actions related to a membership may include a history of the user signing up for a membership, a history of the user using benefits while signed up for a membership, a history of the user attempting to cancel a membership, etc. In addition, the history of the user's actions related to a membership may include a survey history generated when the user cancels a membership. Here, the survey history may include a reason for the user canceling a membership.

For example, a user's history may include a history of the user's actions related to coupons. Here, the history of the user's actions related to coupons may include a history of coupons being issued to the user, a history of the user using coupons, etc.

In one embodiment, the electronic device (110) may provide a page regarding the e-commerce service to the user terminal (120) in response to a request from a user using the e-commerce service. For example, the electronic device (110) may generate display information (e.g., information regarding the page) that enables the page regarding the e-commerce service to be displayed on the user terminal (120) and transmit the display information to the user terminal (120). Here, the display information is information that enables the page regarding the e-commerce service to be displayed on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on the reception of such display information, the user terminal (120) may display various pages regarding the e-commerce service. Therefore, the operation of the electronic device (110) providing a page to the user terminal (120) may be expressed as the operation of the electronic device (110) providing a page to the user of the user terminal (120). That is, the operation of the electronic device (110) transmitting information about a page to the user terminal (120) can be expressed as an operation of the electronic device (110) providing the corresponding page to the user of the user terminal (120).

In one embodiment, the electronic device (110) may transmit various responses corresponding to various requests received from the user terminal (120) for the e-commerce service to the user terminal (120). For example, the user terminal (120) may receive a user input corresponding to a user interface (e.g., a widget or a button) displayed on a page of the e-commerce service and transmit the same to the electronic device (110). Here, the user terminal (120) may receive a response (e.g., information) corresponding to the user input from the electronic device (110) and perform an operation defined in the response (e.g., displaying the received information on the page).

In addition to the examples described above, the electronic device (110) can perform operations related to known technologies that can be performed by a server device providing an e-commerce service. Therefore, applying the technical ideas of the present disclosure by referring to the operations related to the known technologies is not excluded from the scope of the present disclosure.

The electronic device (110) described above may be implemented as one or more computing devices. For example, all functions of the electronic device (110) may be implemented in a single computing device. For another example, the first function of the electronic device (110) may be implemented in a first computing device, and the second function may be implemented in a second computing device. For example, the computing device may be, but is not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

The user terminal (120) may be a terminal of a user using an e-commerce service. The user terminal (120) may display various pages related to the e-commerce service provided by the electronic device (110) on the display of the user terminal (120). A user interface defined as a function related to the e-commerce service may be applied to these pages. The application of this user interface may be managed by the electronic device (110) described above. In addition, the user terminal (120) may obtain a user's input regarding a page, and process or transmit the obtained user's input to the electronic device (110). For example, the user terminal (120) may receive a user's input corresponding to a user interface displayed on a page, and transmit it to the electronic device (110). By obtaining a response corresponding to the user's input from the electronic device (110), the user terminal (120) may perform operations defined to correspond to the user's input. For example, the user terminal (120) may receive specific information corresponding to the user's input from the electronic device (110) and display it on the display. As a result, specific information corresponding to the user's input may be provided to the user. As described above, in order for the user to use the e-commerce service through the user terminal (120), a web browser or an application may be installed on the user terminal (120).

For example, the user terminal (120) may be any one of devices such as a desktop computer, a laptop computer, a tablet computer, a wearable device, or a smartphone, but is not limited thereto. The user terminal (120) may include an input/output interface capable of receiving information from a user or outputting information to a user, and may be any device capable of communicating with an electronic device (110) or other devices via a network.

In one embodiment, the user terminal (120) may provide information received from the electronic device (110) to the user, and may receive input from the user and transmit it to the electronic device (110). For example, the user terminal (120) may obtain an input from the user to instruct calling of various pages, and generate a command to instruct calling of various pages in response to the obtained input. The user terminal (120) may transmit a command to instruct calling of various pages to the electronic device (110). The input obtained from the user may include various forms of input, such as a click using a mouse, a touch using a touch pad or a touch screen, voice recognition, and other electronic inputs. The user terminal (120) may receive various pages from the electronic device (110), and output the various pages received.

The network may play a role of connecting the electronic device (110) and the user terminal (120), or other external devices. For example, the network may provide a connection path so that the user terminal (120) can be connected to the electronic device (110) and transmit and receive packet data with the electronic device (110). For example, the network may be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or Wibro (Wireless Broadband Internet).

In one embodiment, the electronic device (110) and the user terminal (120) may operate as a single device. The user terminal (120) may be included in the electronic device (110) as a whole or part of the electronic device (110). For example, various pieces of information exchanged between the electronic device (110) and the user terminal (120) through a network may be various pieces of information exchanged between each component within a single device.

FIG. 2 is a block diagram of an electronic device (110) according to one embodiment of the present disclosure.

In one embodiment, the electronic device (110) may include a communication circuit (210), a processor (220), and a memory (230) as components. Here, at least one of the components of the electronic device (110) may be omitted, or another component may be added to the electronic device (110).

In one embodiment, at least one of the components of the electronic device (110) may be omitted, or other components may be added to the electronic device (110).

In one embodiment, additionally or alternatively, some of the components may be implemented integrated or implemented as a single or multiple entities. In the present disclosure, the processor (220) may be expressed as one or more processors (220). The expression processor (220) may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, the memory (230) may be expressed as one or more memories (230). The expression memory (230) may mean a set of one or more memories, unless the context clearly indicates otherwise.

In one embodiment, at least some of the components inside/outside the electronic device (110) may be connected to each other via a bus, a General Purpose Input/Output (GPIO), a Serial Peripheral Interface (SPI), or a Mobile Industry Processor Interface (MIPI), and may exchange information (data, signals, etc.).

In one embodiment, the communication circuit (210) can perform wireless or wired communication between the electronic device (110) and a database or other external electronic device. For example, the communication circuit (210) can perform wireless communication according to a method such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth, NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit (210) can perform wired communication according to a method such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service).

In one embodiment, the electronic device (110) may be implemented integrated with another device. In this case, the communication circuit (210) may function as a connection circuit or interface connecting the electronic device (110) and the other device. In addition to the various examples described above, the electronic device (110) may be implemented in various known ways for communicating with another device, and the scope of the present disclosure is not limited by the examples described above.

In one embodiment, the processor (220) may control at least one component of an electronic device (110) connected to the processor (220) by executing software (e.g., commands, programs, etc.). In addition, the processor (220) may perform various operations related to the present disclosure, such as calculations, processing, data generation, and processing. In addition, the processor (220) may load data, etc. from the memory (230) or store data, etc. in the memory (230).

In one embodiment, the processor (220) controls the communication circuit (210) to request various information from the user terminal (120) and receive various information from the user terminal (120).

In one embodiment, the memory (230) can store various information. The information stored in the memory (230) is information acquired, processed, or used by at least one component of the electronic device (110), and may include software. The software may include one or more commands that cause the processor (220) to perform operations according to various embodiments of the present disclosure when loaded into the memory (230). That is, the processor (220) may perform operations according to various embodiments of the present disclosure by executing the one or more commands described above. For example, the memory (230) may include volatile or nonvolatile memory. In one embodiment, the program is software stored in the memory (230), and may include an operating system for controlling resources of the electronic device (110), an application, or middleware that provides various functions to an application so that the application can utilize resources of the electronic device (110).

For example, the memory (230) may store information about a user using an e-commerce service. Here, the information about the user may include the user's history. The user's history may refer to the description above.

In one embodiment, the electronic device (110) may include a display (not shown). The display may display various screens (e.g., one or more pages) based on the control of the processor (220). In order to display screens to which various interfaces are applied on the display, for example, a web browser or a dedicated application may be installed on the electronic device (110). In addition, the display may be a configuration that can interact with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) that can recognize contact or proximity of various external objects (e.g., a user's finger or stylus).

In one embodiment, the electronic device (110) may include an input device (e.g., a mouse or keyboard) (not shown). The input device may receive information to be used in components of the electronic device (110) from an external source (e.g., a user) of the electronic device (110).

The communication circuit (210), processor (220), and memory (230) illustrated in FIG. 2 are connected to each other through a bus, GPIO (General Purpose Input/Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

In addition, the operation of the method to be described with reference to the drawings below may be performed by the electronic device (110). In other words, the operation of the method may be implemented by one or more instructions executed by the processor (220) of the electronic device (110). All operations included in the method may be executed by a single physical computing device, for example, the first operation of the method may be performed by the first electronic device, and the second operation of the method may be performed by the second electronic device. In other words, the operation included in the method may be performed by being divided among a plurality of electronic devices.

Hereinafter, the description will be continued assuming that the operation of the above-described method is performed by the processor (220) of the electronic device (110) illustrated in FIG. 1. In addition, for the convenience of explanation, the subject of the operation included in the method may be omitted, but unless otherwise indicated in the context, it may be interpreted that the operation is performed by the electronic device (110).

FIG. 3a is a diagram illustrating an example of a product search results page (300) according to one embodiment of the present disclosure.

In one embodiment, when a user who is not subscribed to membership searches for a product, the processor (220) may provide a product search results page (300) to the user.

In one embodiment, the product search result page (300) may include at least one of a search interface (310) for obtaining a search term or product information (320). Meanwhile, the product search result page (300) illustrated in FIG. 3A is merely an example for explaining an embodiment of the present disclosure, and the present disclosure is not limited thereto. Some of the configurations of the product search result page (300) of FIG. 3A may be omitted, and other configurations may be further included in addition to these configurations.

In one embodiment, the processor (220) may receive a user's input corresponding to the search interface (310). Here, the user's input may include a search term related to a product. For example, the search term may include a product name or a word that constitutes the product name, a keyword related to the product name, etc.

In one embodiment, the processor (220) may determine one or more products corresponding to a search term as search results. Here, the operation of the processor (220) determining one or more products as search results of the search term may be performed by various search algorithms, and the present disclosure is not limited thereto.

In one embodiment, the processor (220) may generate product information (320) regarding each of one or more products.

For example, if the benefits applied to the product do not include a membership-only discount benefit, the processor (220) may generate product information (320) regarding the product. In this case, the product information (320) regarding the product may be included in the product search results page (300). Here, the membership-only discount benefit may include at least one of a membership immediate discount benefit or a membership coupon discount benefit. The membership immediate discount benefit may be a benefit that provides an additional discount when a user purchases a product while signing up for membership. The membership coupon discount benefit may be a benefit that provides an additional discount through a coupon when a membership-related coupon is issued to the user when purchasing a product.

For example, product information (320) may include at least one of first information (321), second information (322), or third information (323).

For example, the first information (321) may include product name information, brand name information, capacity information, quantity information, etc.

For example, the second information (322) may include price information of the product. Here, the price of the product indicated by the price information may be a price to which the membership-only discount benefit is not applied. That is, the processor (220) may determine the price of the product to which neither the membership immediate discount benefit nor the membership coupon discount benefit is applied.

For example, the third information (323) may include membership benefit information applicable to the product. Here, the membership benefit information may indicate a free shipping benefit, an early morning delivery benefit, a same-day delivery benefit, a free return benefit, etc.

For example, benefits applicable to a product may be displayed on the product search results page (300) in order of high priority.

For example, the priority of benefits may be determined based on the user's history.

For example, if a user has a history of selecting a user interface for a specific benefit displayed on a membership page regarding membership management, the processor (220) may determine a priority of the selected benefit to be higher than a priority of the unselected benefit. As a specific example, if a user has a history of selecting a user interface for a free shipping benefit and has no history of selecting a user interface for a free return benefit, the processor (220) may determine a priority of the free shipping benefit to be higher than a priority of the free return benefit. In this case, the free shipping benefit may be displayed (on the left) on the product search results page (300) with priority over the free return benefit. For example, the product search results page (300) may be displayed as “Membership has free shipping benefits, free return benefits.”

For example, if the user's membership subscription type is re-subscription and the user has used benefits while subscribed to a past membership, the processor (220) may determine the priority of the corresponding benefit to be higher than the priority of benefits that have not been used. As a specific example, if the user has used the dawn delivery benefit while subscribed to a past membership, but has not used the free return benefit, the processor (220) may determine the priority of the dawn delivery benefit to be higher than the priority of the free return benefit. In this case, the dawn delivery benefit may be displayed on the product search results page (300) with priority over the free return benefit (on the left). For example, the product search results page (300) may be displayed as "Membership has dawn delivery benefit, free return benefit." This priority may be determined based on the number of times each benefit has been used.

For example, the processor (220) may determine the priorities of the benefits so that the monetary benefits when used are given a higher priority. As a specific example, assuming that the monetary benefit of using the free shipping benefit is 3,000 won and the monetary benefit of using the free return benefit is 5,000 won, the processor (220) may determine the priority of the free return benefit to be higher than that of the free shipping benefit. In this case, the free return benefit may be displayed on the product search results page (300) with priority over the free shipping benefit (on the left). For example, the product search results page (300) may be displayed as "Membership is a free return benefit, a free shipping benefit."

For example, the priority of benefits may be determined based on the history of multiple users related to the product. Here, the multiple users may include users who have purchased the product, users who have added the product to their shopping cart, or users who have searched for the product. In addition, the history of the multiple users may include a history of using membership benefits. As a specific example, if multiple users have used the free shipping benefit more times than other benefits, the processor (220) may determine the priority of the free shipping benefit to be the highest. In this case, the free shipping benefit may be displayed on the product search results page (300) with the highest priority (on the left). For example, the product search results page (300) may be displayed as “Membership is free shipping benefit, benefit A, benefit B…”.

Meanwhile, the examples of determining the priorities of the multiple benefits described above are intended to explain embodiments of the present disclosure and are not limited thereto. In addition to the examples described above, the processor (220) can determine the priorities of the multiple benefits in various ways.

FIG. 3b is a diagram illustrating another example of a product search results page (300) according to one embodiment of the present disclosure.

In one embodiment, when a user who is not subscribed to membership searches for a product, the processor (220) may provide a product search results page (300) to the user.

In one embodiment, the product search result page (300) may include at least one of a search interface (310) for obtaining a search term or product information (330). Meanwhile, the product search result page (300) illustrated in FIG. 3b is merely an example for explaining an embodiment of the present disclosure, and the present disclosure is not limited thereto. Some of the configurations of the product search result page (300) of FIG. 3b may be omitted, and other configurations may be further included in addition to these configurations.

As described in FIG. 3a, the processor (220) may receive a search word as a user input corresponding to the search interface (310) and determine one or more products corresponding to the search word as a search result.

In one embodiment, the processor (220) may generate product information (330) regarding each of one or more products.

For example, if the benefits applied to the product include a membership-only discount benefit, the processor (220) may generate product information (330) about the product. In this case, the product information (330) about the product may be included in the product search results page (300).

For example, product information (330) may include at least one of first information (331), second information (332), or third information (333).

For example, the first information (331) may include product name information, brand name information, capacity information, quantity information, etc.

For example, the second information (332) may include the first price information of the product. Here, the first price of the product indicated by the first price information may be a price to which the membership-only discount benefit is not applied. That is, the processor (220) may determine the first price of the product to which neither the membership immediate discount benefit nor the membership coupon discount benefit is applied.

For example, the third information (333) may include at least one of the membership benefit information applied to the product or the second price information of the product. For example, the membership benefit information may indicate a free shipping benefit, an early morning delivery benefit, a same-day delivery benefit, a free return benefit, etc. Here, the second price of the product indicated by the second price information may be a price to which a membership-only discount benefit is applied. Therefore, the third information (333) may include the second price information only when the membership benefit applied to the product includes a membership-only discount benefit. When the membership immediate discount benefit is applied to the product, the processor (220) may determine the second price of the product to which the membership immediate discount benefit is applied. When the membership coupon discount benefit is applied to the product, the processor (220) may determine the second price of the product to which the membership coupon discount benefit is applied. When the membership immediate discount benefit and the membership coupon discount benefit are applied to the product, the processor (220) may determine the second price of the product to which both the membership immediate discount benefit and the membership coupon discount benefit are applied.

Meanwhile, in the present disclosure, the price to which the membership-only discount benefit is not applied may be referred to as the first price, and the price to which the membership-only discount benefit is applied may be referred to as the second price. However, this is only for convenience of explanation, and the present disclosure is not limited thereto.

For example, in the product search results page (300), the first price information and the second price information may be displayed separately from each other. As a specific example, the first price information may be displayed in a first area of the product search results page (300), and the second price information may be displayed in a second area of the product search results page (300). As another example, in the product search results page (300), the first price indicated by the first price information may be displayed in a first color, and the second price indicated by the second price information may be displayed in a second color. Meanwhile, the above-described examples have described the first price and the second price being displayed separately by location and color on the page (300), but the present disclosure is not limited thereto. For example, in the product search results page (300), the first price indicated by the first price information may be displayed in a first form (e.g., a combination of colors, fonts, etc.), and the second price indicated by the second price information may be displayed in a second form (e.g., a combination of colors, fonts, etc.) different from the first form. Accordingly, a user who has not signed up for membership can clearly distinguish between the first price to which the membership-only discount benefit is not applied and the second price to which the benefit is applied on the product search results page (300).

Meanwhile, the benefits indicated by the membership benefit information of the third information (333) may also be displayed in the second area together with the second price. Here, the second price may be displayed with priority over the benefits (on the left or at the top), and the benefits may be displayed with priority over the second price (on the left or at the top). This may vary depending on whether it is necessary to highlight the second price to the user.

For example, if the discount rate of the second price with respect to the first price is greater than or equal to a predetermined value, the second price may be displayed in the second area with priority over the benefits, as it is necessary to highlight the second price to the user. As a specific example, if the first price is 5,000 won and the second price is 3,000 won, the discount rate of the second price with respect to the first price is If the standard discount rate is 20%, the second price is 40% cheaper than the first price, so the second price needs to be highlighted to the user. In this case, the second price can be displayed in the second area with priority over the benefits. For example, the second area can be displayed as "Membership is 3,000 won + benefits A and B."

For example, if the discount rate of the second price with respect to the first price is less than a predetermined value, the benefits need to be highlighted to the user, so the benefits can be displayed in the second area with priority over the second price. As a specific example, if the first price is 5,000 won and the second price is 4,950 won, the discount rate of the second price with respect to the first price is If the standard discount rate is 20%, the second price is 1% cheaper than the first price, so it is necessary to highlight the benefits to the user. In this case, the benefits can be displayed in the second area with priority over the second price. For example, the second area can be displayed as "Membership is A benefit, B benefit + 4,950 won."

For example, if the total monetary benefit that can be obtained by using the benefits is less than the difference between the first price and the second price, the second price needs to be highlighted to the user, and therefore the second price can be displayed in the second area with priority over the benefits. As a specific example, assuming that the monetary benefit of using the free shipping benefit is 3,000 won, the monetary benefit of using the free return benefit is 5,000 won, and the difference between the first price (20,000 won) and the second price (10,000 won) is 10,000 won, the total monetary benefit of 8,000 won that can be obtained by using the benefits is less than the difference between the first price and the second price (10,000 won), and therefore the second price needs to be highlighted to the user, rather than the benefits. In this case, the second price can be displayed in the second area with priority over the free shipping benefit and the free return benefit. For example, in the second area, it could be displayed as “Membership is 10,000 won + free shipping benefits, free returns benefits.”

For example, if the total monetary benefit that can be obtained by using the benefits is greater than or equal to the difference between the first price and the second price, the benefits need to be highlighted to the user, and therefore the benefits can be displayed in the second area with priority over the second price. As a specific example, assuming that the monetary benefit of using the free shipping benefit is 3,000 won, the monetary benefit of using the free return benefit is 5,000 won, and the difference between the first price (20,000 won) and the second price (18,000 won) is 2,000 won, the total monetary benefit of 8,000 won that can be obtained by using the benefits is greater than the difference between the first price and the second price (2,000 won), and therefore the benefits need to be highlighted to the user, rather than the second price. In this case, the free shipping benefit and the free return benefit can be displayed in the second area with priority over the second price. For example, in the second area, it could be displayed as “Membership benefits include free shipping, free returns + 18,000 won.”

Additionally, benefits indicated by the membership benefit information of the third information (333) may also be displayed in the second area in order of high priority.

For example, the priority of benefits indicated by the membership benefit information of the third information (333) can be determined based on the user's history.

For example, if a user has a history of selecting a user interface for a specific benefit displayed on a membership page regarding membership management, the processor (220) may determine a priority of the selected benefit to be higher than a priority of the unselected benefit. As a specific example, if a user has a history of selecting a user interface for a free shipping benefit and has no history of selecting a user interface for a free return benefit, the processor (220) may determine a priority of the free shipping benefit to be higher than a priority of the free return benefit. In this case, the free shipping benefit may be displayed in the second area (on the left) with priority over the free return benefit. For example, the second area may display “Membership is X won + free shipping benefit, free return benefit.”

For example, if the user's membership subscription type is re-subscription and the user has used benefits while subscribed to a past membership, the processor (220) may determine the priority of the benefit to be higher than the priority of benefits that have not been used. As a specific example, if the user has used the dawn delivery benefit while subscribed to a past membership, but has not used the free return benefit, the processor (220) may determine the priority of the dawn delivery benefit to be higher than the priority of the free return benefit. In this case, the dawn delivery benefit may be displayed in the second area (on the left) with priority over the free return benefit. For example, "Membership is X won + dawn delivery benefit, free return benefit" may be displayed in the second area.

For example, the processor (220) may determine the priorities of the benefits so that the monetary benefit when used is given a higher priority. As a specific example, assuming that the monetary benefit from using the free shipping benefit is 3,000 won and the monetary benefit from using the free return benefit is 5,000 won, the processor (220) may determine the priority of the free return benefit to be higher than that of the free shipping benefit. In this case, the free return benefit may be displayed in the second area (on the left) with priority over the free shipping benefit. For example, the second area may display "Membership is X won + free return benefit, free shipping benefit."

For example, the priority of benefits indicated by the membership benefit information of the third information (333) may be determined based on the history of multiple users related to the product. Here, the multiple users may include users who have a history of purchasing the product, users who have a history of adding the product to a shopping cart, or users who have a history of searching for the product. In addition, the history of the multiple users may include a history of using the membership benefit. As a specific example, if multiple users have used the free shipping benefit more times than other benefits, the processor (220) may determine the priority of the free shipping benefit to be the highest. In this case, the free shipping benefit may be displayed in the second area with the highest priority (on the left). For example, the second area may be displayed as “Membership is X won + free shipping benefit, benefit A, benefit B…”

Meanwhile, the examples of determining the priorities of the multiple benefits described above are intended to explain embodiments of the present disclosure and are not limited thereto. In addition to the examples described above, the processor (220) can determine the priorities of the multiple benefits in various ways.

FIG. 4 is a diagram illustrating an example of a product search results page (400) according to one embodiment of the present disclosure.

In one embodiment, when a user who is not subscribed to membership searches for a product, the processor (220) may provide a product search results page (400) to the user.

In one embodiment, the product search result page (400) may include at least one of a search interface (410) for obtaining a search term, first product information (420), or second product information (430). Meanwhile, the product search result page (400) illustrated in FIG. 4 is merely an example for explaining an embodiment of the present disclosure, and the present disclosure is not limited thereto. Some of the configurations of the product search result page (400) of FIG. 4 may be omitted, and other configurations may be further included in addition to these configurations.

As described in FIG. 3a, the processor (220) may receive a search word as a user input corresponding to the search interface (410) and determine one or more products corresponding to the search word as a search result.

In one embodiment, the processor (220) may generate first product information (420) or second product information (430) regarding each of one or more products.

In one embodiment, if the benefits applied to the first product do not include a membership-only discount benefit, the processor (220) may generate first product information (420) regarding the first product. In this case, the first product information (420) regarding the first product may be included in the product search results page (400).

For example, the first product information (420) may include at least one of the first information (421), the second information (422), or the third information (423) regarding the first product.

For example, first information (421) regarding the first product may include product name information, brand name information, capacity information, quantity information, etc.

For example, the second information (422) regarding the first product may include the first price information of the first product. Here, the first price of the first product indicated by the first price information may be a price to which the membership-only discount benefit is not applied. That is, the processor (220) may determine the first price of the first product to which the membership immediate discount benefit and the membership coupon discount benefit are not applied.

For example, the third information (423) regarding the first product may include membership benefit information applicable to the first product. Here, the membership benefit information may indicate a free shipping benefit, an early morning delivery benefit, a same-day delivery benefit, a free return benefit, etc.

For example, benefits applied to the first product may be displayed in order of high priority on the product search results page (400). For a detailed description thereof, refer to the third information (323) of FIG. 3a.

In one embodiment, if the benefit applied to the second product includes a membership-only discount benefit, the processor (220) may generate second product information (430) regarding the second product. In this case, the second product information (430) regarding the second product may be included in the product search results page (400).

For example, the second product information (430) may include at least one of the first information (431), the second information (432), or the third information (433) regarding the second product.

For example, first information (431) regarding the second product may include product name information, brand name information, capacity information, quantity information, etc.

For example, the second information (432) regarding the second product may include the first price information of the second product. Here, the first price of the second product indicated by the first price information may be a price to which the membership-only discount benefit is not applied. That is, the processor (220) may determine the first price of the second product to which the membership immediate discount benefit and the membership coupon discount benefit are not applied.

For example, the third information (433) regarding the second product may include at least one of the membership benefit information applied to the second product or the second price information of the second product. Here, the membership benefit information may indicate a free shipping benefit, an early morning delivery benefit, a same-day delivery benefit, a free return benefit, etc. In addition, the second price of the second product indicated by the second price information may be a price to which a membership-only discount benefit is applied. Accordingly, the second price information of the second product may be included in the third information (433) regarding the second product only when the membership benefit applied to the second product includes a membership-only discount benefit. When the membership immediate discount benefit is applied to the second product, the processor (220) may determine the second price of the second product to which the membership immediate discount benefit is applied. When the membership coupon discount benefit is applied to the second product, the processor (220) may determine the second price of the second product to which the membership coupon discount benefit is applied. When the membership immediate discount benefit and the membership coupon discount benefit are applied to the second product, the processor (220) can determine the second price of the second product to which both the membership immediate discount benefit and the membership coupon discount benefit are applied.

For example, when a product search results page (400) includes first price information and second price information for a product, they may be displayed separately from each other. Referring to second product information (430) for a second product as an example, the first price information may be displayed in a first area of the product search results page (400), and the second price information may be displayed in a second area of the product search results page (400). As another example, in the product search results page (400), the first price of the second product indicated by the first price information may be displayed in a first color, and the second price of the second product indicated by the second price information may be displayed in a second color. As another example, in the product search results page (400), the first price of the second product indicated by the first price information may be displayed in a first form (e.g., a combination of colors, fonts, etc.), and the second price of the second product indicated by the second price information may be displayed in a second form (e.g., a combination of colors, fonts, etc.) different from the first form. Accordingly, users can clearly distinguish between the first price to which the membership-only discount benefit is not applied and the second price to which the membership-only discount benefit is applied, with respect to the second product.

Meanwhile, the benefits indicated by the membership benefit information of the third information (433) regarding the second product may also be displayed in the second area together with the second price. Here, the second price may be displayed with priority (on the left) over the benefits, and the benefits may be displayed with priority (on the left) over the second price. This may vary depending on whether it is necessary to highlight the second price to the user. For a specific explanation of this, refer to the third information (333) of FIG. 3b.

Additionally, benefits indicated by the membership benefit information of the third information (433) regarding the second product may also be displayed in the second area in order of high priority. For a detailed description thereof, refer to the third information (333) of FIG. 3b.

On the other hand, if the second price with the membership-only discount benefit applied is lower than the first price without the membership-only discount benefit applied, this may be a factor in causing the user to sign up for membership to purchase the product at the second price. To this end, a method of presenting the second price to the user prior to the first price may be used. This will be specifically explained with reference to Fig. 5.

FIG. 5 is a diagram illustrating an example of a product search results page (500) according to one embodiment of the present disclosure.

In one embodiment, when a user who is not subscribed to membership searches for a product, the processor (220) may provide a product search results page (500) to the user.

In one embodiment, the product search result page (500) may include at least one of a search interface (510) for obtaining a search term or product information (520). Meanwhile, the product search result page (500) illustrated in FIG. 5 is merely an example for explaining an embodiment of the present disclosure, and the present disclosure is not limited thereto. Some of the configurations of the product search result page (500) of FIG. 5 may be omitted, and other configurations may be further included in addition to these configurations.

As described in FIG. 3a, the processor (220) may receive a search word as a user input corresponding to the search interface (510) and determine one or more products corresponding to the search word.

In one embodiment, the processor (220) may generate product information (520) regarding each of one or more products.

For example, if the benefits applied to a product include a membership-only discount benefit, the processor (220) may generate product information (520) about the product. In this case, the product information (520) about the product may be included in the product search results page (500).

For example, product information (520) may include at least one of first information (521), second information (522), or third information (523).

For example, the first information (521) may include product name information, brand name information, capacity information, quantity information, etc.

For example, the second information (522) may include at least one of the membership benefit information applied to the product or the second price information of the product. For example, the membership benefit information may indicate a free shipping benefit, an early morning delivery benefit, a same-day delivery benefit, a free return benefit, etc. Here, the second price of the product indicated by the second price information may be a price to which a membership-only discount benefit is applied. Therefore, the second price information may be included in the second information (522) only when the membership benefit applied to the product includes a membership-only discount benefit. When the membership immediate discount benefit is applied to the product, the processor (220) may determine the second price of the product to which the membership immediate discount benefit is applied. When the membership coupon discount benefit is applied to the product, the processor (220) may determine the second price of the product to which the membership coupon discount benefit is applied. When the membership immediate discount benefit and the membership coupon discount benefit are applied to the product, the processor (220) may determine the second price of the product to which both the membership immediate discount benefit and the membership coupon discount benefit are applied.

For example, the third information (523) may include the first price information of the product. Here, the first price of the product indicated by the first price information may be a price to which the membership-only discount benefit is not applied. That is, the processor (22) may determine the first price of the product to which neither the membership immediate discount benefit nor the membership coupon discount benefit is applied.

For example, in the product search results page (500), the first price information and the second price information may be displayed separately from each other. As a specific example, the first price information may be displayed in a first area of the product search results page (500), and the second price information may be displayed in a second area of the product search results page (500). Here, the first area of the product search results page (500) may be located below the second area. As another example, in the product search results page (500), the first price indicated by the first price information may be displayed in a first color, and the second price indicated by the second price information may be displayed in a second color. As another example, in the product search results page (500), the first price indicated by the first price information may be displayed in a first form (e.g., a combination of colors, fonts, etc.), and the second price indicated by the second price information may be displayed in a second form (e.g., a combination of colors, fonts, etc.) different from the first form. Therefore, users can clearly distinguish between the first price without the membership-only discount benefit and the second price with this benefit applied.

Meanwhile, the benefits indicated by the membership benefit information of the second information (522) may also be displayed in the second area together with the second price. Here, the second price may be displayed with priority (on the left) over the benefits, and the benefits may be displayed with priority (on the left) over the second price. This may vary depending on whether it is necessary to highlight the second price to the user. For a detailed explanation of this, refer to the third information (333) of FIG. 3B.

Additionally, benefits indicated by the membership benefit information of the second information (522) may also be displayed in the second area in order of high priority. For a detailed description thereof, refer to the third information (333) of FIG. 3b.

The product information (330) of Fig. 3b and the product information (520) of Fig. 5 are examples of cases where the benefits applied to the corresponding products include membership-only discount benefits. Meanwhile, in the product information (330) of Fig. 3b, the first price is positioned above the second price, and in the product information (520) of Fig. 5, the first price is positioned below the second price. For example, if there is no need to present the second price with priority over the first price, the first price may be positioned above the second price, as in the product information (330) of Fig. 3b. As another example, if there is a need to present the second price with priority over the first price, the second price may be positioned above the first price, as in the product information (520) of Fig. 5. In this way, determining whether there is a need to present the second price with priority over the first price may be based on whether the second price satisfies a specific condition in its relationship with the first price.

For example, if the discount rate of the second price with respect to the first price is greater than or equal to a predetermined value, the processor (220) may determine that it is necessary to present the second price to the user with priority over the first price. As a specific example, if the first price is 5,000 won and the second price is 3,000 won, the discount rate of the second price with respect to the first price is If the standard discount rate is 20%, the second price is 40% cheaper than the first price, so the second price with the membership-only discount applied to the user can be presented with priority over the first price, thereby inducing the user to be interested in the membership. In this case, the second area where the second price is displayed can be located above the first area where the first price is displayed on the product search results page.

For example, if the discount rate of the second price with respect to the first price is less than a predetermined value, the processor (220) may determine that there is no need to present the second price to the user with priority over the first price. As a specific example, if the first price is 5,000 won and the second price is 4,950 won, the discount rate of the second price with respect to the first price is If the standard discount rate is 20%, the second price is 1% cheaper than the first price, so this may not give users a reason to join the membership. In this case, the first area where the first price is displayed may be located above the second area where the second price is displayed on the product search results page.

For example, the processor (220) may determine whether the second price needs to be presented to the user with priority over the first price based on the user's membership subscription type. For example, the processor (220) may determine the user's membership subscription type based on the user's history. For example, if the user has no history of subscribing to membership, the processor (220) may determine the user's membership subscription type as a new subscription. For example, if the user has a history of subscribing to membership but has no history of using membership benefits, the processor (220) may determine the user's membership subscription type as a new subscription. For example, if the user has a history of subscribing to membership and has a history of using membership benefits, the processor (220) may determine the user's membership subscription type as a re-subscription. For example, if the user's membership subscription type is a new subscription, the user may subscribe to membership without paying the membership fee. Therefore, the processor (220) may determine that the second price does not need to be presented with priority over the first price in response to a determination that the user's membership subscription type is a new subscription. In this case, on the product search results page, the first area where the first price is displayed may be located above the second area where the second price is displayed. On the other hand, if the user's membership subscription type is re-subscription, the user may pay the membership fee and subscribe to the membership. If the discount rate of the second price with respect to the first price or the difference between the first price and the second price is greater than or equal to the membership fee, the user may be interested in subscribing to the membership while paying the membership fee. Accordingly, the processor (220) may determine that the second price needs to be presented with priority over the first price if the user's membership subscription type is re-subscription and the difference between the first price and the second price is greater than or equal to the membership fee. In this case, on the product search results page, the second area where the second price is displayed may be located above the first area where the first price is displayed. In this case, a message notifying that the difference between the first price and the second price is greater than or equal to the membership fee may be displayed together on the screen of the user terminal (120). If the discount rate of the second price with respect to the first price or the difference between the first price and the second price is less than the membership fee, the user may not feel the utility of paying the membership fee. Accordingly, the processor (220) may determine that there is no need to present the second price with priority over the first price if the user's membership subscription type is re-subscription and the difference between the first price and the second price is less than the membership fee. In this case, the first area where the first price is displayed may be located above the second area where the second price is displayed on the product search results page.

As a specific example, if the membership fee is 5,000 won, the first price is 10,000 won, and the second price is 3,000 won, the amount that the user has to pay to re-join the membership is 5,000 won, but the user can obtain a financial benefit of 7,000 won (10,000 won - 3,000 won) by joining the membership. Therefore, since the user can obtain a greater financial benefit than the membership fee by joining the membership, the second price with the membership-only discount applied needs to be presented to the user before the first price. In this case, the second area where the second price is displayed can be located above the first area where the first price is displayed on the product search results page.

As a specific example, if the membership fee is 5,000 won, the first price is 10,000 won, and the second price is 9,500 won, the amount that the user has to pay to re-join the membership is 5,000 won, but the user can obtain a financial benefit of 500 won (10,000 won - 9,500 won) by joining the membership. Therefore, since the user cannot obtain a large financial benefit compared to the membership fee by joining the membership, there is no need to present the second price with the membership-only discount benefit applied to the user before the first price. In this case, the first area where the first price is displayed can be located above the second area where the second price is displayed on the product search results page.

FIG. 6 is a diagram illustrating an operation flow diagram of a benefit information processing method according to one embodiment of the present disclosure.

In step (S610), the processor (220) can obtain a search word of a user who is not registered for membership. For example, the processor (220) can receive a user's input corresponding to the search interface (310) of FIGS. 3A and 3B, the search interface (410) of FIG. 4, or the search interface (510) of FIG. 5. Here, the user's input can include a search word.

In step (S620), the processor (220) can determine a product corresponding to the search word.

In step (S630), the processor (220) may determine one or more benefits to be applied to the product from among the multiple benefits of the membership. For example, the multiple benefits of the membership may include a free shipping benefit, an early morning shipping benefit, a free return benefit, a membership-only discount benefit, etc. Here, the membership-only discount benefit may include at least one of a membership immediate discount benefit or a membership coupon discount benefit.

In step (S640), the processor (220) may determine the price of the product based on whether one or more benefits include a membership-only discount benefit.

In one embodiment, the processor (220) may determine whether one or more of the benefits include an instant membership discount benefit.

For example, the processor (220) can determine whether a membership instant discount benefit applies to a product.

For example, the processor (220) may obtain a list of products to which the membership immediate discount benefit is applied from the memory (230) and determine whether the membership immediate discount benefit is applied to a product based on the list of products.

For example, the processor (220) may transmit a message to an external device (e.g., a membership management device, a product management device) to inquire whether the membership immediate discount benefit is applied to the product. The processor (220) may determine whether the membership immediate discount benefit is applied to the product based on a response received from the external device.

In one embodiment, the processor (220) may determine whether one or more of the benefits include a membership coupon discount benefit.

For example, the processor (220) may determine whether a user is eligible for issuance of a coupon when signing up for membership based on the user's history and the issuance conditions of the coupon related to the membership.

For example, if a user has no history of purchasing a product, the processor (220) may determine that the user is eligible for a coupon when signing up for membership.

For example, if a user has no history of signing up for membership, the processor (220) may determine that the user is eligible for issuance of a coupon when signing up for membership.

For example, if a user has previously signed up for a membership but has not used any membership benefits, the processor (220) may determine that the user is eligible for a coupon when signing up for the membership.

In one embodiment, the processor (220) may determine the first price of the product in response to a determination that one or more of the benefits do not include the membership instant discount benefit and the membership coupon discount benefit. That is, the processor (220) may determine the first price of the product to which neither the membership instant discount benefit nor the membership coupon discount benefit is applied.

In one embodiment, the processor (220) may, in response to a determination that one or more of the benefits includes an instant membership discount benefit, determine a first price for a product to which the instant membership discount benefit and the membership coupon discount benefit are not applied and a second price for a product to which the instant membership discount benefit is applied.

In one embodiment, the processor (220) may, in response to a determination that one or more of the benefits includes a membership coupon discount benefit, determine a first price for a product to which the membership instant discount benefit and the membership coupon discount benefit are not applied and a second price for a product to which the membership coupon discount benefit is applied.

In one embodiment, the processor (220) may, in response to a determination that one or more of the benefits includes an instant membership discount benefit and a membership coupon discount benefit, determine a first price for a product to which neither the instant membership discount benefit nor the membership coupon discount benefit is applied, and a second price for a product to which both the instant membership discount benefit and the membership coupon discount benefit are applied.

In step (S650), the processor (220) may provide information about a product to the user. Here, the information about the product may include at least one of information about one or more benefits applied to the product or information about the price of the product. The information about the product may exemplarily refer to product information (320) of FIG. 3A, product information (330) of FIG. 3B, product information (420; 430) of FIG. 4, and product information (520) of FIG. 5. The information about one or more benefits or information about the price of the product may exemplarily refer to third information (323) of FIG. 3A, third information (333) of FIG. 3B, third information (423; 433) of FIG. 4, and second information (522) of FIG. 5.

In one embodiment, the information about the product may further include at least one of information about the product name, information about the brand name, information about the capacity, or information about the quantity.

In one embodiment, the processor (220) may provide a user with a page relating to search results of a search term, which includes information about a product. Here, the page relating to search results may exemplarily refer to the product search results page (300) of FIGS. 3A and 3B, the product search results page (400) of FIG. 4, or the product search results page (500) of FIG. 5.

In one embodiment, when the processor (220) determines the first price and the second price of the product, information about the first price may be displayed in a first area of a page regarding search results, and information about one or more benefits and information about the second price may be displayed in a second area of the page.

In one embodiment, on a page of search results, a first price may be displayed in a first color, and a second price may be displayed in a second color.

In one embodiment, in the second area, the second price may be displayed (on the left) with priority over one or more benefits. For example, if the discount rate of the second price with respect to the first price is greater than or equal to a predetermined value, the second price may be displayed with priority over one or more benefits in the second area. For example, if the total monetary benefit that can be obtained by using one or more benefits is less than the difference between the first price and the second price, the second price may be displayed with priority over the benefits in the second area.

In one embodiment, in the second area, one or more benefits may be displayed with priority (to the left) over the second price.

For example, if the discount rate of the second price with respect to the first price is less than a predetermined value, one or more benefits may be displayed in the second area with priority over the second price.

For example, if the total monetary benefit that can be obtained by using one or more benefits is greater than or equal to the difference between the first price and the second price, one or more benefits may be displayed in the second area with priority over the second price.

In one embodiment, one or more benefits may be displayed in the second area in order of highest priority.

For example, if a user has a history of selecting a user interface for a particular benefit displayed on a membership page regarding membership management, the processor (220) may determine that the priority of the selected benefit is higher than that of the unselected benefit. In this case, the selected benefit may be displayed in the second area with priority over the unselected benefit.

For example, if the user's membership subscription type is re-subscription and the user has a history of using benefits while subscribing to a past membership, the processor (220) may determine the priority of the benefit to be higher than the priority of benefits that have not been used. In this case, benefits that the user has a history of using may be displayed in the second area with priority over benefits that the user has not used.

For example, the processor (220) may determine the priority of one or more benefits such that the benefits with the greatest monetary benefit when used have a higher priority. In this case, benefits with a greater monetary benefit when used may be displayed in the second area with priority over benefits with a lower monetary benefit.

In one embodiment, on a page regarding search results, a first area displaying a first price may be positioned above a second area displaying a second price.

For example, if the discount rate of the second price with respect to the first price is less than a predetermined value, the first area where the first price is displayed may be positioned above the second area where the second price is displayed.

For example, if the user's membership subscription type is a new subscription, the first area showing the first price may be positioned above the second area showing the second price.

For example, if the user's membership subscription type is a re-subscription and the difference between the first price and the second price is less than the membership fee, the first area displaying the first price may be positioned above the second area displaying the second price.

In one embodiment, on a page regarding search results, a second area displaying a second price may be positioned above a first area displaying a first price.

For example, if the discount rate of the second price with respect to the first price is greater than or equal to a predetermined value, the second area displaying the second price may be positioned above the first area displaying the first price.

For example, if the user's membership subscription type is a re-subscription and the difference between the first price and the second price is greater than or equal to the membership fee, the second area displaying the second price may be positioned above the first area displaying the first price.

The methods according to the present disclosure may be computer-implemented methods. The computer may include, for example, an electronic device (110) capable of performing processing. Although the steps of the methods in the present disclosure are illustrated and described in a predetermined order, the steps may be performed in an order that can be arbitrarily combined according to the present disclosure, in addition to being performed sequentially. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. The present disclosure does not exclude making changes or modifications to the methods. In one embodiment, at least some of the steps may be omitted, or other steps may be added.

Various embodiments of the present disclosure may be implemented as software recorded on a machine-readable recording medium. The software may be software for implementing various embodiments of the present disclosure described above. The software may be inferred from various embodiments of the present disclosure by programmers in the technical field to which the present disclosure belongs. For example, the software may be machine-readable instructions (e.g., code or code segments) or a program. The device may be a device capable of operating according to instructions called from a recording medium, for example, a computer. In one embodiment, the device may be an electronic device (110) according to embodiments of the present disclosure. In one embodiment, the processor of the device may execute the called instructions to cause components of the device to perform functions corresponding to the instructions. In one embodiment, the processor may be a processor (220) according to embodiments of the present disclosure. The recording medium may mean any type of recording medium in which data is stored and which can be read by the device. The recording medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. In one embodiment, the recording medium may be memory (230). In one embodiment, the recording medium may also be implemented in a distributed form, such as in a network-connected computer system. The software may be distributed and stored and executed in a computer system, etc. The recording medium may be a non-transitory recording medium. A non-transitory recording medium means a tangible medium, regardless of whether data is stored semi-permanently or temporarily, and does not include a signal that is propagated transitorily.

Although the technical idea of the present disclosure has been described by the above various embodiments, the technical idea of the present disclosure includes various substitutions, modifications, and changes that can be made within the scope that can be understood by those of ordinary skill in the art to which the present disclosure belongs. In addition, it should be understood that such substitutions, modifications, and changes can be included within the scope of the appended claims. The embodiments according to the present disclosure can be combined with each other. The respective embodiments can be combined in various ways according to the number of cases, and the embodiments created by combining also fall within the scope of the present disclosure.

Claims (16)

In a method of processing benefit information performed by an electronic device,
Step for obtaining search terms of users who are not registered for membership;
A step of determining a product corresponding to the above search term;
A step of determining one or more benefits applicable to the product among the multiple benefits of the above membership;
determining the price of the product based on whether the one or more of the benefits includes a membership-only discount benefit; and
Comprising a step of providing information about the product to the user, including information about one or more of the benefits and information about the price,
The above membership-only discount benefits include at least one of the membership instant discount benefits or membership coupon discount benefits.
The steps to determine the price of the above product are:
Based on a determination that the one or more benefits include at least one of the membership instant discount benefit or the membership coupon discount benefit, a step of determining a first price of the product to which the membership instant discount benefit and the membership coupon discount benefit are not applied, and a step of determining a second price of the product to which at least one of the membership instant discount benefit or the membership coupon discount benefit is applied,
The information about the above price includes information about the first price and information about the second price,
The step of providing information about the above product to the above user is:
A step of providing the user with a page regarding search results for the search term, which includes information regarding the product,
Information about the first price is displayed in the first area of the page, information about the second price and information about the one or more benefits are displayed in the second area of the page,
If the discount rate of the second price with respect to the first price is greater than or equal to a predetermined value, the second area on the page is located above the first area,
A method wherein, if the discount rate of the second price with respect to the first price is less than the predetermined value, the first area on the page is positioned above the second area. delete In the first paragraph,
A step of determining whether the user is eligible for issuance of the coupon when signing up for the membership based on the history of the user and the issuance conditions of the coupon related to the membership; and
A method comprising the step of determining that the one or more benefits include the membership coupon discount benefit based on the user determining that the user is a target for issuance of the coupon. delete delete delete delete In the first paragraph,
A method wherein the first price is displayed in a first color and the second price is displayed in a second color. delete In the first paragraph,
If the discount rate of the second price with respect to the first price is greater than or equal to the predetermined value, the second price is displayed in the second area with priority over one or more of the benefits;
A method wherein, if the discount rate of the second price with respect to the first price is less than the predetermined value, the one or more benefits are displayed in the second area with priority over the second price. In the first paragraph,
The priority of one or more of the above benefits is determined based on the user's history,
A method wherein said one or more benefits are displayed in said second area in order of priority. In the first paragraph,
The priority of one or more of the above benefits is determined based on the history of multiple users related to the above product,
A method wherein said one or more benefits are displayed in said second area in order of priority. In the first paragraph,
A method wherein the information about the product includes at least one of information about the product name, information about the brand, information about the capacity, or information about the quantity.
delete In electronic devices,
one or more processors,
comprising one or more memories storing instructions executed by said one or more processors;
An electronic device, wherein when the instructions are executed by the one or more processors, the one or more processors are configured to execute a method according to any one of claims 1, 3, 8, and 10 to 13. A non-transitory computer-readable recording medium having recorded thereon instructions that, when executed by one or more processors, cause the one or more processors to perform an operation,
A non-transitory computer-readable recording medium configured to cause the one or more processors to execute a method according to any one of claims 1, 3, 8, and 10 to 13.

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