KR102597142B1 - Method for providing big data based sport miliage platform that derieved from physical activities enable to change in markets as cash value and method for providing online sponsorship and marketing model applying to new media content - Google Patents

Abstract

The present invention relates to a method for providing a sports platform that provides points usable at local currency stores and affiliate companies, performed by a main server, comprising the steps of: (I) upon a request of a user terminal, generating a sports meeting in which a plurality of other user terminals can participate; (II) allowing the plurality of other user terminals to participate in the sports meeting, and providing sponsored advertisements to the user terminals participating in the sports meeting; (III) collecting exercise data of users participating in the sports meeting; and (IV) after the end of the sports meeting, providing points as a reward to each user terminal based on the collected exercise data, wherein the exercise data is collected via the user terminal, a wearable device worn by the user, and a camera installed at a meeting site, and the points can be used by the user as local currency at a local store and can be used for purchases of goods or services at a predetermined affiliate companies. The present invention relates to a method for providing a sports platform that provides points usable at local currency stores and affiliate companies, which can recommend exercises that are suitable for the user and a gym for the exercises.

Description

Development of a physical activity record collection device using sports big data and a mileage platform system in the form of cashback that can be used in the market based on this, and a method of providing content applicable to big data virtuous cycle online sponsorship and marketing {METHOD FOR PROVIDING BIG DATA BASED SPORT MILIAGE PLATFORM THAT DERIEVED FROM PHYSICAL ACTIVITIES ENABLE TO CHANGE IN MARKETS AS CASH VALUE AND METHOD FOR PROVIDING ONLINE SPONSORSHIP AND MARKETING MODEL APPLYING TO NEW MEDIA CONTENT}

The present invention relates to a method of providing a sports platform using points available from affiliated companies with mutual agreements through corporate marketing activities. More specifically, it provides a sports platform in which multiple users can participate and provides users' physical activity data. This is about how to collect and provide appropriate mileage or points as compensation and utilize this platform to provide content applicable to companies' online sponsorship and marketing activities based on sports big data.

Recently, the trend of sports activities is changing from elite sports for advancing to higher education or professional training to daily sports for the purposes of health promotion, leisure use, and treatment.

In addition, the Ministry of Culture, Sports and Tourism has announced a mid- to long-term plan to expand new public sports facilities and establish an integrated sports facility information provision platform, including private ones, so that sports facility information and reservation status across the country can be checked at a glance. We are seeking to improve people's health by promoting exercise, physical activity, and sports activities.

In relation to this, there currently exist services that connect users with some sports facilities, but these services were promoted individually and in the short term without integration by sports field and event, and are a sharing system for sports big data analysis business. Since there is no provision, there is a disadvantage in that the linkage basis is insufficient.

Therefore, in order to prevent cases where users are unable to continue performing sports activities by selecting exercise and sports facilities that are not suitable for the individual's living environment (life style), real-time information about local sports facilities is provided by searching for sports facilities adjacent to the user. There is a need for a service that provides and connects users with other users with similar types of physical education use (sports events or experience performing the sport), gender, or similar interests, as well as a method to encourage participation in these services.

The present invention is intended to solve the problems of the prior art described above, through a method of providing a sports platform that provides points that can be used in the form of local currency or cashback, allowing the user to exercise that is not suitable for the individual's life environment (Life Style). The purpose is to prevent cases where sports facilities cannot be selected and continuous sports activities cannot be performed.

In addition, the purpose is to provide a service that searches for sports facilities adjacent to the user, provides real-time information on local sports facilities, and connects users with other users who have similar sports usage type, gender, or interests.

In addition, in order to encourage multiple connected or matched users to perform and participate in sports activities, points that can be used as local currency or to purchase products of the sponsor in return for sports activities from a pre-set sponsor and advertisements of the sponsor The purpose is to provide it to multiple users.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned can be clearly understood from the description below.

As a technical means for achieving the above-described technical problem, a method of providing a sports platform that provides points that can be used in local currency stores and affiliated companies, performed by the main server according to an embodiment of the present invention, is (I) Creating a sports meeting in which a plurality of other user terminals can participate at the request of one user terminal; (II) a plurality of other user terminals participating in the sports meeting, and sponsor advertisements being provided to the user terminals participating in the sports meeting; (III) collecting exercise data of users participating in the sports meeting; and (IV) after the sports meeting ends, providing points as compensation to each user terminal based on the collected exercise data, wherein the exercise data is collected through a user terminal and a wearable worn by the user. It is collected through cameras installed at devices and meeting sites, and the points can be used by users as local currency at local stores and can be used to purchase goods or services at pre-set affiliated companies.

In addition, step (I) includes: (a) receiving personal information from the user terminal and collecting local information and trend information; (b) Build a recommendation model by machine learning the personal information, regional information, and trend information according to a preset algorithm, and provide recommended sports information and recommended sports facility information to the user terminal based on the recommendation model. Steps (II) to (IV) include: (c) as the sports activity corresponding to the recommended sports information or the sports facility information is performed, the sports activity corresponding to the user terminal is performed; providing points; and (d) providing a sponsor Internet page or local currency Internet page on which points provided to the user terminal can be consumed.

In addition, in step (a), (a-1) the main server provides a survey page to the user terminal, including the user's physical information, health information, lifestyle information, exercise motivation, exercise goal, and exercise experience information. receiving the personal information; (a-2) receiving GPS information of the user terminal and collecting a plurality of sports facility information from a sports facility server located within a preset range based on the GPS information; and (a-3) based on the personal information, crawling news, blogs, and SNS of Internet portal sites to collect trend information including trending items or issue items posted over a preset number within a preset period. It can be included.

In addition, step (a) may further include the step (a-4) of collecting evaluation information and review information about the sports facility searched with the trend information among the sports facility information.

In addition, in step (b), (b-1) according to a preset algorithm, a dataset that matches the personal information, regional information, and trend information is used as an input value among the learning data, and the personal information and trend information, Constructing a recommendation model by performing machine learning on a dataset matching recommended sports information and recommended sports facility information with output values from the learning data; (b-2) By inputting the personal information and the local information into the recommendation model, the user receives at least one trend information, recommended sports information, and recommended sports facility information that is output more than a preset number of times from the specific personal information and local information. Providing to a terminal; and (b-3) receiving a selection input for any one of the recommended sports information and the sports facility information from the user terminal, and receiving personal information corresponding to the user terminal to the sports facility, the selected recommended sports information, and the sports facility information. It may include providing facility information.

In addition, in step (b-2), when the recommended sports information and recommended sports facility information are provided to the user terminal, the sponsor's advertising video and image or the public advertisement video and image of the local currency issuance area It may be provided together.

In addition, step (c) includes (c-1) the main server collecting and storing sports activity progress information and player record information from the sports facility server; (c-2) according to a preset algorithm, the main server matching the progress information and the player record information with the personal information to determine the user terminal that performed the sports activity; and (c-3) calculating points based on progress information and player record information of sports activities determined to have been performed by the user terminal, and providing the points through a sports platform.

In addition, the progress information of the sports activity is stored by the sports facility server by dividing the game status of the sports activity performed at the sports facility into before the start of the game, during the game, and upon completion of the game according to the type of sport performed. , It may be calculated by analyzing image information captured by an image sensor installed in the sports facility according to a preset algorithm.

In addition, the player record information includes connection history information where the user terminal has accessed the sports facility server of the sports facility where the sports activity is performed, or membership registration information of the sports facility server, and includes information on the membership registration of the sports facility server, where each user terminal performs the sports activity. Sports activities are classified by year, situation, date, opposing player or opposing team, and are stored respectively as the total distance traveled by the player, the number of passes, the number of shots, and the time at which the sports activity was performed. It may be calculated by analyzing image information captured by an image sensor installed in a sports facility according to a preset algorithm.

In addition, the points are calculated by calculating and adding up the progress information and the player record information according to a preset score table. In the case of the progress information, the points are calculated based on the type of sport performed and whether the game has been completed. If the completion of the game is not completed, it is calculated as 0 points, and in the case of the player record information, the total distance traveled by the player, number of passes, number of shots, and the sport divided by the opposing player or opposing team. It may be calculated by adding up the scores matched for each time the activity was performed.

A sports platform providing system that provides points that can be used at local currency stores and affiliated companies according to an embodiment of the present invention includes a user terminal; Athletic facility server; Sponsored Server; and a main server; wherein the user terminal includes a smart phone, a smart watch, and a wearable device, and the main server provides a method of providing a sports platform that provides points that can be used at local currency stores and affiliated companies. A memory in which a program to be executed is stored; and a processor for executing the program, the method comprising: (I) creating a sports event in which a plurality of other user terminals can participate at the request of one user terminal; (II) a plurality of other user terminals participating in the sports meeting, and sponsor advertisements being provided to the user terminals participating in the sports meeting; (III) collecting exercise data of users participating in the sports meeting; and (IV) after the sports meeting ends, providing points as compensation to each user terminal based on the collected exercise data, wherein the exercise data is collected through a user terminal and a wearable worn by the user. It is collected through cameras installed at devices and meeting sites, and the points can be used by users as local currency at local stores or at pre-set affiliated companies.

The present invention can recommend a user to select a suitable exercise and a sports facility to perform the exercise through a sports platform and method of providing points that can be used in the form of local currency or cashback at affiliated companies.

In addition, as a plurality of users for performing the exercise, matching users with similar physical characteristics or interests as the user can help the user perform the exercise.

In addition, we collect data on exercises performed at sports gatherings formed by multiple users, provide sports mileage and points based on the collected data, and provide points that can be used as local currency or points that can be utilized by affiliated companies. By providing this, users in the group can be encouraged to perform exercise competitively.

Through this, it is possible to expand the base for users to easily carry out sports activities for multiple users and to help users improve their health through exercise, physical activity, and sports activity promotion.

In addition, we will derive results for marketing utilization through analysis of collected sports big data, provide sports big data analysis data to companies that need it, and enter into partnerships with companies to sign sponsorships to provide mileage and points to users. It is a sports big data virtuous cycle structure system that provides data to affiliated companies about the effect of sponsored advertisements or image exposure to increase the marketing effect of sports big data-based companies and at the same time promotes health by promoting people's sports activities. It can be built.

Figure 1 is an example of a user's reasons for participating in sports activities (including regular participation) and reasons for stopping sports activities (including irregular participation) according to an embodiment of the present invention.
Figure 2 is a structural diagram of a sports platform providing system that provides sports mileage, points that can be used in the form of local currency or cashback at affiliated companies, according to an embodiment of the present invention.
Figure 3 is a block diagram showing the internal configuration of the main server according to an embodiment of the present invention.
Figure 4 is an example of the configuration of a sports big data service including a platform, a sports big data center, and marketing, according to an embodiment of the present invention.
Figure 5 is a flowchart of a method for providing a sports platform that provides points that can be used at local currency stores and affiliated companies according to an embodiment of the present invention.

Below, with reference to the attached drawings, embodiments of the present invention will be described in detail so that those skilled in the art can easily implement the present invention. However, the present invention may be implemented in many different forms and is not limited to the embodiments described herein. In order to clearly explain the present invention in the drawings, parts that are not related to the description are omitted, and similar parts are given similar reference numerals throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected," but also the case where it is "electrically connected" with another element in between. . Additionally, when a part "includes" a certain component, this means that it may further include other components rather than excluding other components, unless specifically stated to the contrary.

In this specification, 'part' includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Additionally, one unit may be realized using two or more pieces of hardware, and two or more units may be realized using one piece of hardware. Meanwhile, '~ part' is not limited to software or hardware, and '~ part' may be configured to reside in an addressable storage medium or may be configured to reproduce one or more processors. Therefore, as an example, '~ part' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functions provided within the components and 'parts' may be combined into a smaller number of components and 'parts' or may be further separated into additional components and 'parts'. Additionally, components and 'parts' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.

The “terminal” mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal through a network. Here, the computer is, for example, a laptop equipped with a web browser, a desktop, a laptop, a VR HMD (e.g., HTC VIVE, Oculus Rift, GearVR, DayDream, PSVR, etc.), etc. may include. Here, VR HMD is for PC (e.g. HTC VIVE, Oculus Rift, FOVE, Deepon, etc.), mobile (e.g. GearVR, DayDream, Storm Magic, Google Cardboard, etc.), and console (PSVR). Includes independently implemented Stand Alone models (e.g. Deepon, PICO, etc.). Portable terminals are, for example, wireless communication devices that ensure portability and mobility, including smart phones, tablet PCs, and wearable devices, as well as Bluetooth (BLE, Bluetooth Low Energy), NFC, RFID, and ultrasonic devices. , may include various devices equipped with communication modules such as infrared, WiFi, and LiFi. In addition, “network” refers to a connection structure that allows information exchange between nodes such as terminals and servers, including a local area network (LAN), a wide area network (WAN), and the Internet. (WWW: World Wide Web), wired and wireless data communication network, telephone network, wired and wireless television communication network, etc. Examples of wireless data communication networks include 3G, 4G, 5G, 3GPP (3rd Generation Partnership Project), LTE (Long Term Evolution), WIMAX (World Interoperability for Microwave Access), Wi-Fi, Bluetooth communication, infrared communication, and ultrasound. This includes, but is not limited to, communication, Visible Light Communication (VLC), LiFi, etc.

Referring to Figure 1, according to the results of the survey on users' reasons for participating in physical activity (including regular participation) and reasons for discontinuing physical activity (including irregular participation) surveyed in 2020 and 2021, the number of users who participated in physical activity in both 2020 and 2021 The three biggest reasons for participating were maintaining and promoting health, enjoying leisure time, and controlling weight and body shape.

On the other hand, the three most common reasons for stopping participation in sports activities during the survey period were lack of time for sports activities, lack of interest in sports activities, and low accessibility to sports facilities.

These survey results show that the trend of recent sports activities is changing from elite sports centered on some athletes, including those who go on to advance to higher education or advance to the pros, to everyday sports centered on the general public for the purposes of health promotion, leisure use, and treatment. Accordingly, there is a need for technology to provide a popular sports recommendation platform for the general public in line with changing trends.

To this end, the present invention relates to a sports platform providing system and method that provides points that can be used as local currency or at affiliated companies. The main server 100 provides a sports platform to the user terminal 200, It is recommended to select a suitable exercise for the user and a sports facility to perform the exercise, and when a specific sports meeting is created by the user terminal 200, a plurality of users for performing the exercise are provided with physical characteristics or interests similar to the user. By matching users and collecting data about the user's exercise that occurs when the exercise is performed, sports mileage or points are calculated based on the collected data and can be used as local currency or cash at affiliated companies. It's technology.

Referring to Figure 2, the sports platform providing system that provides points that can be used as local currency according to an embodiment of the present invention includes a main server 100, a user terminal 200, a sponsor server 300, and a sports facility. It may be configured to include a server 400.

The main server 100 provides sponsor advertisements, recommended sports information, and recommended sports to the user terminal 200 based on the information received from the sponsor server 300 and the sports facility server 400 and the information received from the user terminal 200. It provides facility information and can provide points corresponding to sports activities performed.

The user terminal 200 includes a smartphone, tablet PC, laptop, and desktop, and is capable of connecting and communicating wired or wirelessly with the main server 100, providing local currency or points that can be used like cash at affiliated companies. A program (or application) that performs a method of providing a sports platform may be installed.

The sponsor server 300 is a server of a private or public company that sponsors points paid as compensation for sports activities, which will be described later. It sponsors sports activities to encourage users to participate more actively and receives compensation for sponsorship. The company's promotional text or promotional and advertising videos may be provided to the user terminal 200 participating in the corresponding sports activity.

Next, the sports facility server 400 is a server of a private or public company that provides a place or equipment for sports activities, which will be described later, and may be recommended to the user terminal 200 by the main server 100. Information on sports activities performed in sports facilities may be collected and provided to the main server 100.

In addition, referring to Figure 3, at least one of the main server 100, the sponsor server 300, and the sports facility server 400 according to an embodiment of the present invention can be used in the form of local currency or cashback from affiliated companies. It may be configured to include a memory in which a program (or application) that performs a method of providing a sports platform that provides possible points and a processor that executes the above program. Here, the processor can perform various functions depending on the execution of the program stored in the memory.

Below, a method of providing a sports platform that provides points that can be used in the form of local currency or cashback at affiliated companies according to an embodiment of the present invention will be described.

First, the user terminal 200 makes a request to the main server 100 to create a sports meeting in which a plurality of other user terminals 200 can participate.

At this time, when the main server 100 receives a request to create a sports meeting from the user terminal 200, it receives personal information from the user terminal 200 and collects regional information and trend information.

A sports meeting according to an embodiment of the present invention includes individual and team sports, and may include all indoor and outdoor physical education and sports activities, such as soccer, basketball, marathon, cycling, home training, weight training, Pilates, This may include not only indoor and outdoor groups such as yoga, but also exercise performed by individuals at home alone.

Personal information is collected by the main server 100 providing a survey page to the user terminal 200 that has requested the creation of a sports meeting, including the user's physical information, health information, daily life information, exercise motivation, exercise goals, and exercise experience. It is performed by entering personal information containing information.

At this time, physical information includes specific information such as the user's height, weight, waist circumference, body mass index, body alignment, posture evaluation analysis, vision, hearing, and disability, and health information includes heart, blood vessel, kidney, diabetes, blood pressure, and liver. , smoking and drinking status, and diseases, etc., and lifestyle information may include age, gender, occupation, annual income, place of work, and average working hours.

Local information is collected by receiving GPS information of the user terminal 200, and based on the collected GPS information, the main server 100 receives information from the sports facility server 400 located within a preset range from the user terminal 200. Information on multiple sports facilities can be collected.

For example, if the GPS information of the user terminal 200 is received as being located in Mapo-gu, Seoul, the main server 100 can collect sports facility information about the Sangam World Cup Stadium from the sports facility server 400 located in Mapo-gu. there is.

In addition, based on the personal information collected previously, the main server 100 crawls news, blogs, and SNS of Internet portal sites to provide trend information including trending items or issue items posted over a preset number within a preset period. Collect.

At this time, the main server 100 may determine whether a sports facility searched for as trend information exists among the collected sports facility information, and if so, collect and store evaluation information and review information about the sports facility.

The collected evaluation information and review information about sports facilities can be used in the process of recommending sports facilities to the user terminal 200, which will be described later, and the evaluation information and review information are collected below a preset value, so that the facility is used by the user. If it is determined that a person is not suitable to perform sports activities, he or she may be excluded from recommendation.

Next, the main server 100 builds a recommendation model by machine learning the collected personal information, regional information, and trend information according to a preset algorithm, and recommends sports information to the user terminal 200 based on the recommendation model. and recommended sports facility information can be provided.

The recommendation model according to an embodiment of the present invention uses a dataset matching personal information, regional information, and trend information according to a preset algorithm as an input value among the learning data, and uses personal information, trend information, recommended sports information, and It is constructed by performing machine learning on a dataset matching recommended sports facility information as an output value among the learning data, and can be stored on the main server (100) or a separate cloud server and accumulated into a database, including personal information and regional information. By inputting information and trend information, the type of sport suitable for the user may be determined by considering sports facilities located around the user terminal 200, trend information, and personal information.

Sports facilities according to an embodiment of the present invention include, in addition to public sports facilities, physical education and sports facilities, and educational service facilities for the purpose of certificate issuance and personal training, for example, private sports facilities such as yoga and Pilates studios, and educational service facilities. It may include businesses registered as .

At this time, the trend information may include the type of sport that is output more than a preset number of times in the specific personal information and regional information by inputting the personal information and the regional information into the recommendation model, or the sports facility that provides the corresponding sports facility or course. And, based on the recommendation model, the type of sport suitable for the user and the corresponding sports facility can be provided to the user terminal 200 along with trend information.

For example, the personal information and trend information collected from the plurality of user terminals 200 have a common characteristic: men in their 20s have experience playing soccer during their school days, and they post a lot on Internet portal sites, SNS posts, news, or blogs. If the searched sport is soccer, the main server 100 can use the information as learning data in the recommendation model to determine that soccer is a suitable type of sport for men in their 20s.

In addition, if the user terminal 200 that provided the personal information is located in Mapo-gu, Seoul, the Sangam World Cup Stadium as an athletic facility where soccer games can be played was collected through the GPS information of the user terminal 200, so the recommended model Soccer may be provided as recommended sports information and Sangam World Cup Stadium may be provided as sports facility information to the user terminal 200.

According to an additional embodiment of the present invention, in addition to the recommendation model, recommendations for sports events may be provided based on personalized sports recommendation information from the National Health Insurance Corporation examination results.

In this case, the main server 100 may recommend the optimal daily sports event calculated based on the physical information and health information of the person being examined from the user's examination results organized by the National Health Insurance Corporation from the National Health Insurance Corporation server. there is.

A plurality of sports information and sports facility information provided to the user terminal 200 are displayed and a selection input can be received from the user terminal 200, and the main server 100 receives recommended sports information and sports facility information from the user terminal 200. A selection input for any one of the facility information is received, and the personal information corresponding to the user terminal 200, the selected recommended sports information, and the sports facility information are provided to the sports facility server 400 to allow the sports to be played at the sports facility. You can find out whether it can be done or not.

According to a further embodiment of the present invention, when the user terminal 200 inputs recommended sports information and the sports facility information, the reservation date or time for performing the sport is entered and the reservation date or time is sent to the sports facility server 400. It may be provided together, and a process of determining whether the sport can be performed at the reservation time or date may be performed by the sports facility server 400.

If it is determined that the corresponding sports event can be performed at the corresponding sports facility on the date or time selected by the user terminal 200, the main server 100 creates a sports meeting, and a plurality of other user terminals (200) participate in the sports meeting. ) can participate.

At this time, sponsor advertisements and public interest advertisements are provided to the user terminals 200 participating in the sports meeting along with event information, sports facilities, and reservation dates for the sports activities to be performed at the sports meeting, and the sponsor's advertisement or local currency generation area is provided. The public service advertisement videos and images may be received and stored in advance from the sponsor server 300 or a public institution server (not shown) prior to implementation of the present invention.

Additionally, a sports meeting according to an embodiment of the present invention may be held and provided in the form of an event from the sponsor server 300 or a public institution server.

In this case, the sponsor server 300 or the public institution server creates a preset sports meeting, sets the corresponding mileage and points in advance, and sets the sports event and mission (e.g., scoring) to be performed at the sports meeting. number of passes, number of passes, distance run, performance time, etc.) can be set in advance, and when a plurality of user terminals 200 participate in an event sports gathering, advertising videos and images as described above are displayed to the participating user terminals 200. Advertising effects can be achieved by providing

In addition, the main server 100 is provided with preset mileage and points to be paid as compensation for sports activities to be performed at the sports meeting to the user terminals 200 participating in the sports meeting, so that a plurality of users can participate in the sports meeting You can encourage them to attend.

Next, if the sports activity is performed at the sports facility on that date, the main server 100 can collect exercise data of users who participated in the sports meeting.

At this time, exercise data may be collected from the sports facility server 400 and provided to the main server 100, and may include progress information and player record information for the corresponding sports activity.

The main server 100 matches progress information and player record information with personal information according to a preset algorithm to determine the user terminal 200 that performed sports activities and determines whether the user participated in the selected sports activity. do.

For this purpose, the progress information of sports activities is stored by the sports facility server 400 by dividing the game status of sports activities performed at the corresponding sports facility into before the start of the game, during the game, and upon completion of the game according to the type of sport performed. However, it may be calculated by analyzing image information captured by an image sensor (CCTV, camera, sports broadcasting equipment, etc.) installed in the sports facility according to a preset algorithm.

According to a further embodiment of the present invention, progress information may be collected through a user terminal including a plurality of wearable devices and a smartphone, a camera installed at a meeting site, and a data collection computer or terminal at various sports facilities.

In addition, class attendance data stored in sports facilities or on-site computers, tablet PCs, smartphones, etc., or class reservation and performance history in the class reservation app can also be collected as either progress information or player record information.

Likewise, the athlete record information includes connection history information where the user terminal 200 has accessed the sports facility server 400 of the sports facility where the sports activity is performed, or membership registration information of the sports facility server 400, The sports activities performed by each user terminal 200 are classified by year, situation, date, opponent player or opponent team, and the total distance traveled by the player, number of passes, number of shots, and the sports activity performed. Each is stored at the given time, and may be calculated by analyzing image information captured by an image sensor installed in the sports facility according to a preset algorithm.

At this time, even if the sports activity performed by the user is a sports activity performed by an individual rather than a group, such as walking, running, cycling, home training, etc., player record information and progress status are recorded by the smartphone app or wearable device worn by the user. Information may be collected.

In addition, player record information and progress information are collected from the camera installed at the meeting site, as well as the acceleration sensor and gravity sensor of the user terminal 200 or a wearable device worn by the user (e.g., smart watch, exercise band, smart phone, etc.) and may be collected through GPS sensors, etc.

According to a further embodiment of the present invention, after a sports activity is performed, the main server 100 provides facility evaluation, instructor evaluation, and user exercise motivation and purpose of the sports activity performed from the user terminal 200 through a platform or application. Additional information about the review or feedback, including whether it was met or not, can be received and stored.

Review information collected as described above may be used to collect information on sports facilities as described above or may be used to select affiliate companies and conclude sponsorships.

Based on the collected information, the main server 100 can pay points as compensation to each user terminal 200 after the sports meeting ends.

Points can be used by the user in the form of local currency at local stores or cashback at affiliated companies, and correspond to sports activities performed with the user terminal 200 as sports activities corresponding to recommended sports information or sports facility information are performed. It is provided and may be calculated according to a preset algorithm according to recommended sports items and sports facility information.

At this time, according to an additional embodiment of the present invention, sports mileage is first calculated based on progress information and player record information collected as sports activities are performed, and the sports mileage is converted back into points according to a preset algorithm. It may be possible.

At this time, sports mileage is converted into sports mileage by standardizing multiple indicators for a specific sports activity according to a preset calculation standard or algorithm. After the sports mileage is calculated, the sports mileage is converted into points and given to the user as points. Users may use these points to purchase products or services from affiliated companies.

For example, for each of a plurality of sports included in the recommended sports, points or sports mileage may be calculated in proportion to the amount of exercise or calories consumed in performing the corresponding sports.

Assuming that golf and marathon are among the recommended sports events, lower points or sports mileage may be awarded for golf because the amount of exercise or calorie consumption is relatively lower than that of the marathon.

As another example, points may be calculated based on progress information and player record information of sports activities that are determined to have been performed by the user terminal 200.

Assuming that there are two people, A (teenager, male) and B (female in their 50s, female), who ran a marathon in the same marathon event, and both completed the marathon, the points or sports mileage paid to A and the points paid to B are paid to B. Since the points or sports mileage are judged to be based on the strong amount and intensity of exercise performed by B in terms of physical ability, more sports mileage or points may be paid to B according to a standardized calculation formula by a preset algorithm.

The criteria for judging the amount of exercise, intensity, and calorie consumption for each event and personal information are the progress information and the player record information according to the score table preset in the score table previously stored in the main server 100 before implementation of the present invention. They may be calculated and added together, and the table may be updated by learning by a sports mileage or point calculation model.

In this case, progress information is calculated based on the type of sport performed and whether or not the race has been completed. If the race is not completed (whether or not the race is completed in the case of a marathon), it is calculated as 0 points, and athlete record information is calculated as 0 points. , divided by the opposing player or opposing team (in this case, the number of people participating in the marathon) and matched by the total distance the player moved, the number of passes, the number of shots, and the time the sports activity was performed (completion time in the case of a marathon). It may be calculated by adding up the scores.

The points calculated as described above are provided to the user terminal 200 through a sports platform according to an embodiment of the present invention, and the main server 100 provides a sponsor Internet service that can consume the points provided to the user terminal 200. page or local currency internet page.

The user can access the Internet page provided by the main server 100 through the user terminal 200 and use the points to purchase goods or receive specific services like cash.

The Internet page contains content recommending customized advertisements or product purchases based on the user's personal information. Rather than moving to the product purchase page corresponding to one brand and shopping by going to each sponsored page, the user Based on personal information, it may recommend sponsors and products of that sponsor that may be of interest to the user.

Therefore, the product recommendation of the present invention not only provides the effect of increasing the user's interest in products and services by continuously exposing advertisements suitable for the user based on the user's personal information, but also provides the effect of increasing the user's interest in products and services. It is a technology that can provide an Internet page where users can conveniently purchase services.

Referring to Figure 4, the present invention may include a big data center (Data Warehouse) that performs sports big data analysis based on the user's personal information, and through this, according to a preset marketing method or model, a plurality of It can provide a platform that serves as a connection channel for purchasing sports facilities and sporting goods that satisfy users' individual needs.

In addition, according to a further embodiment of the present invention, the marketing results derived through data analysis and research of collected sports big data are provided to companies or individual business owners who need marketing results as part of their business model. It can be provided as sports big data analysis data, and companies can use it to conclude sponsorships to provide mileage and points to users by forming partnerships with specific companies based on the analysis data provided.

In addition, the present invention provides sports big data that provides data to affiliated companies on the effects of sponsored advertisements or image exposure, thereby increasing the marketing effect of sports big data-based companies and improving health by promoting people's sports activities. It can contribute to establishing a virtuous cycle system.

Next, with reference to FIG. 5, the method of providing a sports platform that provides points that can be used as local currency performed by the main server 100 according to an embodiment of the present invention will be described once again.

First, at the request of one user terminal 200, a sports meeting in which a plurality of other user terminals 200 can participate is created (S101).

A plurality of other user terminals 200 participate in the sports meeting, and sponsored advertisements are provided to the user terminals 200 participating in the sports meeting (S102).

Afterwards, exercise data generated as users participating in the sports meeting perform sports are collected (S103).

After the sports meeting ends, points are paid as compensation to each user terminal 200 based on the collected exercise data (S104).

One embodiment of the present invention may also be implemented in the form of a recording medium containing instructions executable by a computer, such as program modules executed by a computer. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and non-volatile media, removable and non-removable media. Additionally, computer-readable media may include all computer storage media. Computer storage media includes both volatile and non-volatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data.

Although the methods and systems of the present invention have been described with respect to specific embodiments, some or all of their components or operations may be implemented using a computer system having a general-purpose hardware architecture.

The description of the present invention described above is for illustrative purposes, and those skilled in the art will understand that the present invention can be easily modified into other specific forms without changing the technical idea or essential features of the present invention. will be. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive. For example, each component described as unitary may be implemented in a distributed manner, and similarly, components described as distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims described below rather than the detailed description above, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

100: main server 200: user terminal
300: Sponsor server 400: Sports facility server

Claims (10)

In the method of providing a sports platform that provides points that can be used at local currency stores and affiliated companies, which is performed by the main server,
(I) A sports meeting in which a plurality of other user terminals can participate is created at the request of one user terminal, and in recommending the sports facility where the sports meeting will be held and the items of the sports meeting, the main server is connected to the user terminal. By providing a survey page, personal information including the user's physical information, health information, life information, exercise motivation, exercise goal, and exercise experience information is input, GPS information of the user terminal is received, and the GPS information is received. Based on this, a plurality of sports facility information is collected from sports facility servers located within a preset range, and based on the personal information, the news, blogs, and SNS of Internet portal sites are crawled to post more than a preset number within a preset period. After collecting trend information including trending items or issue items, and collecting evaluation information and review information about the sports facilities searched with the trend information among the sports facility information, the personal information, regional information, and the trend information are collected. A recommendation model is constructed by machine learning according to a preset algorithm, and based on the recommendation model, a dataset matching the personal information, regional information, and trend information is used as an input value among the learning data, and the personal information and trend information are used as input values. A dataset matching the information, recommended sports information, and recommended sports facility information is used as an output value among the learning data to build a recommendation model through machine learning, and by inputting the personal information and the regional information into the recommendation model, specific personal information And providing at least one trend information, recommended sports information, and recommended sports facility information output from local information more than a preset number of times to the user terminal, and inputting the personal information and the local information into the machine learning model, so that a specific individual Provide at least one trend information, recommended sports information, and recommended sports facility information that are output more than a preset number of times in information and local information to the user terminal, and provide information on sports facilities where a sports meeting will be held and information on the sports meeting to the user terminal. Recommend an event, but in the case of a sports facility where the evaluation information and review information for the sports facility is collected below a preset value, the sports facility is judged to be unsuitable for users to perform sports activities and is excluded from recommendation and recommended. steps;
(II) A plurality of other user terminals participate in the sports meeting, and sponsored advertisements are provided to the user terminals participating in the sports meeting, but when the recommended sports information and recommended sports facility information are provided to the user terminal in advance, Provides stored advertising videos and images of the sponsor or public advertising videos and images of the area where the local currency is issued, and receives a selection input for one of the recommended sports information and the sports facility information from the user terminal, providing personal information of the user terminal, selected recommended sports information, and sports facility information to a sports facility corresponding to a received selection input;
(III) The main server collects and stores sports activity progress information and player record information from the sports facility server as exercise data of users participating in the sports meeting that occurs as sports activities corresponding to the sports meeting are performed. Accordingly, according to a preset algorithm, collecting and matching the collected and stored progress information and the player record information with the personal information of each user terminal to determine the user terminal that performed the sports activity; and
(IV) After the sports meeting ends, points corresponding to the exercise data are based on the collected exercise data, including progress information and player record information of sports activities determined to have been performed by the user terminal. The sports facility server stores the game status of sports activities performed at the sports facility by classifying them into before the start of the game, during the game, and upon completion of the game according to the type of sport performed, and stores them on the image sensor installed at the sports facility. Progress information of the sports activity calculated by analyzing the image information captured by the user according to a preset algorithm, and connection history information of the user terminal accessing the sports facility server of the sports facility performing the sports activity or the corresponding sports facility It includes the server's membership registration information, but divides the sports activities performed by each user terminal by year, situation, date, opposing player or opposing team, including total distance traveled by the player, number of passes, and number of shots. And the time at which the sports activity was performed is respectively stored, and the points are calculated based on the player record information calculated by analyzing the image information captured by the image sensor installed in the sports facility according to a preset algorithm, Comprising the step of paying the points as compensation to each user terminal through a sports platform and providing a sponsor Internet page or local currency Internet page where the provided points can be consumed,
The exercise data is collected through the user terminal, wearable devices worn by the user, and cameras installed at the meeting site,
The points can be used by the user as local currency at local stores, and can be used to purchase goods or services at pre-set affiliated companies. The progress information and the player record information are calculated and added up according to the pre-set score table. However, in the case of the progress information, it is calculated based on the type of sport performed and whether the game has been completed. If the game is not completed, it is calculated as 0 points, and the player record information is calculated based on the type of sport performed and whether the game has been completed. It is calculated by dividing the player or opposing team by adding up the total distance traveled by the player, the number of passes, the number of shots, and the matching score for the time in which the above sports activity was performed, which can be used at local currency stores and affiliated companies. How to provide a sports platform that provides points. delete delete delete delete delete delete delete delete In the sports platform provision system that provides points that can be used at local currency stores and affiliated companies,
user terminal; Athletic facility server; Sponsored Server; and main server;
The user terminal is,
It includes smartphones, smart watches and wearable devices,
The main server is,
A memory storing a program to perform a method of providing a sports platform that provides points that can be used at local currency stores and affiliated companies; and
Includes a processor for executing the program,
The above method is,
(I) A sports meeting in which a plurality of other user terminals can participate is created at the request of one user terminal, and in recommending the sports facility where the sports meeting will be held and the items of the sports meeting, the main server is connected to the user terminal. By providing a survey page, personal information including the user's physical information, health information, life information, exercise motivation, exercise goal, and exercise experience information is input, GPS information of the user terminal is received, and the GPS information is received. Based on this, a plurality of sports facility information is collected from sports facility servers located within a preset range, and based on the personal information, the news, blogs, and SNS of Internet portal sites are crawled to post more than a preset number within a preset period. After collecting trend information including trending items or issue items, and collecting evaluation information and review information about the sports facilities searched with the trend information among the sports facility information, the personal information, regional information, and the trend information are collected. A recommendation model is constructed by machine learning according to a preset algorithm, and based on the recommendation model, a dataset matching the personal information, regional information, and trend information is used as an input value among the learning data, and the personal information and trend information are used as input values. A dataset matching the information, recommended sports information, and recommended sports facility information is used as an output value among the learning data to build a recommendation model through machine learning, and by inputting the personal information and the regional information into the recommendation model, specific personal information And providing at least one trend information, recommended sports information, and recommended sports facility information output from local information more than a preset number of times to the user terminal, and inputting the personal information and the local information into the machine learning model, so that a specific individual Provide at least one trend information, recommended sports information, and recommended sports facility information that are output more than a preset number of times in information and local information to the user terminal, and provide information on sports facilities where a sports meeting will be held and information on the sports meeting to the user terminal. Recommend an event, but in the case of a sports facility where the evaluation information and review information for the sports facility is collected below a preset value, the sports facility is judged to be unsuitable for users to perform sports activities and is excluded from recommendation and recommended. steps;
(II) A plurality of other user terminals participate in the sports meeting, and sponsored advertisements are provided to the user terminals participating in the sports meeting, but when the recommended sports information and recommended sports facility information are provided to the user terminal in advance, Provides stored advertising videos and images of the sponsor or public advertising videos and images of the area where the local currency is issued, and receives a selection input for one of the recommended sports information and the sports facility information from the user terminal, providing personal information of the user terminal, selected recommended sports information, and sports facility information to a sports facility corresponding to a received selection input;
(III) The main server collects and stores sports activity progress information and player record information from the sports facility server as exercise data of users participating in the sports meeting that occurs as sports activities corresponding to the sports meeting are performed. Accordingly, according to a preset algorithm, collecting and matching the collected and stored progress information and the player record information with the personal information of each user terminal to determine the user terminal that performed the sports activity; and
(IV) After the sports meeting ends, points corresponding to the exercise data are based on the collected exercise data, including progress information and player record information of sports activities determined to have been performed by the user terminal. The sports facility server stores the game status of sports activities performed at the sports facility by classifying them into before the start of the game, during the game, and upon completion of the game according to the type of sport performed, and stores them on the image sensor installed at the sports facility. Progress information of the sports activity calculated by analyzing the image information captured by the user according to a preset algorithm, and connection history information of the user terminal accessing the sports facility server of the sports facility performing the sports activity or the corresponding sports facility It includes the server's membership registration information, but divides the sports activities performed by each user terminal by year, situation, date, opposing player or opposing team, including total distance traveled by the player, number of passes, and number of shots. And the time at which the sports activity was performed is respectively stored, and the points are calculated based on the player record information calculated by analyzing the image information captured by the image sensor installed in the sports facility according to a preset algorithm, Comprising the steps of paying the points as compensation to each user terminal through a sports platform and providing a sponsor Internet page or local currency Internet page where the provided points can be consumed based on the user's personal information,
The exercise data is collected through the user terminal, wearable devices worn by the user, and cameras installed at the meeting site,
The points can be used by the user as local currency at local stores, and can be used to purchase goods or services at pre-set affiliated companies. The progress information and the player record information are calculated and added up according to the pre-set score table. However, in the case of the progress information, it is calculated based on the type of sport performed and whether the game has been completed. If the game is not completed, it is calculated as 0 points, and the player record information is calculated based on the type of sport performed and whether the game has been completed. It is calculated by dividing the player or opposing team by adding up the total distance traveled by the player, the number of passes, the number of shots, and the matching score for the time in which the above sports activity was performed, which can be used at local currency stores and affiliated companies. A sports platform provision system that provides points.

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