KR102461658B1 - Platform system for textile products manufactyrers to enter overseas sales - Google Patents

Abstract

In the present invention, as an example of a product manufacturer, a global platform (2) provides a localized online shopping mall website for each manufacturer that meets overseas localization to a textile product manufacturer (4), thereby providing a textile product manufacturer (4) as a seller and an overseas customer (6). ) enables direct communication, and each manufacturer's localized shopping mall website is specially configured to enable quotation and ordering of textile products that require various ordering options from overseas customers (B2B customers or B2C customers). 30) The website of the localized online shopping mall serviced by the company is decorated in the language of the country where the domestic textile product manufacturer (4), which lacks export capability, wants to sell their products abroad, so that customers in that country can easily visit. In addition, it is provided in the form of an online shopping mall where customers can estimate and purchase custom-made products according to the characteristics of textile products. It is configured so that the lowest price international shipping company is recommended, ordered, and express delivery can be safely received with the automatic quotation function through the selection of detailed options for blind curtain products and the input of the package size calculation.

Description

A platform system for establishing overseas sales channels for textile manufacturers

The present invention relates to an e-commerce platform related to textile products. In particular, by linking domestic textile product manufacturing resources, which lack export capacity, with overseas buyers or overseas general customers, it is possible to establish an overseas market for custom-made textile products and to facilitate export. It is about a platform system.

These days, Korea's overseas direct sales market is about 1.6 trillion won or more. It is a welcome phenomenon in that overseas direct sales are emerging as a new export method in a situation where the overall export economy is not good. Such overseas direct sales are expected to grow further and can be an alternative to new export methods.

In addition, global online open markets such as Alibaba, eBay, and Amazon allow consumers to directly purchase the overseas products they want at low prices, and sellers can also register their products on the platform site, so direct sales abroad are also possible.

However, overseas direct sales using this global online open market is a platform suitable for standardized mass-produced products, so products that require various order options from consumers, such as roll screens, roll blinds, and three-dimensional blinds, are called curtain products (“blind curtain products”). ) is not suitable for overseas sales, so many manufacturers of blind curtain products are focusing mainly on the domestic market due to lack of export capability.

Therefore, even if it is a blind curtain product that requires various ordering options, and even if export capacity is insufficient, if a textile product manufacturer such as a domestic blind curtain product manufacturer can sell their products abroad, and if safe and fast delivery and safe delivery can be realized You will get a great response from many people involved.

Unexamined Patent Publication No. 10-2014-0103362 "Sales agency platform for linking overseas specialized sellers and companies"

Therefore, an object of the present invention is to establish an overseas market for textile product manufacturers that enables fast and safe delivery as well as overseas sales of textile products that require various ordering options of consumers, even for domestic textile product manufacturers lacking export capability. To provide a platform system.

Another object of the present invention is to provide a platform system that allows a direct sales market to be formed between overseas customers and textile product manufacturers.

The present invention according to the above purpose provides an API (Application Programming Interface) to enable access to the platform server 10 in a platform system for establishing an overseas market for a textile product manufacturer, and the home page of the textile product manufacturer's own company Manufacturer localization online shopping mall where products are registered, textile product manufacturers are decorated in the language of the country they want to enter overseas, and equipped with detailed options for textile products to meet customer’s customized order request Manufacturer localization online shopping mall that serves website The servers 30 and the manufacturer localized online shopping mall servers 30 perform product information management, order and payment management, overseas delivery management, company database and user database management for each of the manufacturer localized online shopping mall servers 30 and perform manufacturer localization online shopping mall servers 30 . and a platform server 10 that performs information sharing with the global online shopping mall link server 40, and APIs are provided to enable access to the platform server 10, and on the homepage, localized online shopping mall servers 30 by manufacturer Service the global online shopping mall site including link banners 42 that can be linked, but use the product information received from the platform server 10 through API to display the manufacturer's localized online shopping mall and the corresponding manufacturer on the home page of the global online shopping mall website It is characterized in that it is composed of a global online shopping mall link server 40 that additionally displays product groups.

In addition, in the platform system for establishing an overseas market for a textile manufacturer of the present invention, the platform server 10 stores and manages product information provided from the online shopping mall servers 30 through an API, and stores and manages the product information. As there is a change, the product information management engine 18 that reflects the change in the DB 22 and the order for managing the order and payment of custom-ordered products in the localized online shopping mall server 30 of each manufacturer and the payment management engine 14 and the manufacturer's localized online shopping mall server 30, select a shipping company with a relatively high discount rate from among the international express companies agreed in advance for overseas delivery of blind curtain products, and select the corresponding international express company The overseas delivery management engine 16 that requests international delivery to the server 26 and handles the pickup, customs clearance and delivery of overseas delivery products, and sales according to product sales in the localized online shopping mall server 30 of each manufacturer A revenue information management engine 18 that manages mediation revenue and advertising revenue on a shopping mall site, a company database that stores company data information related to a textile product manufacturer provided with a localized online shopping mall website, and a manufacturer localized online It is characterized in that it is composed of a company database and a user database management engine 20 that manages a user database that stores user data information about customers connected to the shopping mall server 30 .

In addition, in the platform system for establishing overseas sales channels for textile manufacturers of the present invention, it is opened on the homepage of the global online shopping mall website under the service of the global online shopping mall link server 40, and links to the homepages and links of a number of manufacturers' localized online shopping malls The linked banners 42 are configured to have different sizes or positions of the banners according to the sales ranking for each manufacturer's localized online shopping mall and the favorable ranking of sales reviews, and are configured to include advertisement banners on the website homepage screen.

In addition, in the platform system for establishing an overseas market for a textile manufacturer of the present invention, the home page of the manufacturer's localized online shopping mall website under the service of the manufacturer's localized online shopping mall server 30 contains the blinds handled by the corresponding textile product manufacturer (4). Curtain product groups are listed with pictures, and if you click the curtain product picture, the detailed product type picture of the product group is displayed. Display detailed option items that can set color and size, but on the detailed option screen, blind curtain paper color, curtain mounting type, size measurement unit, window width size (left and right and top and bottom sizes), lift line position and lift line type (automatic , manual), elevating line length, headrail cover shape, and cover color options are provided, and a quote that summarizes all options filled by customer members, quantity selection, and add to cart button are formed on the homepage It is characterized by

In addition, in the platform system for establishing an overseas market for a textile manufacturer of the present invention, the overseas delivery management engine 16 connects to the cargo insurance company server 24 to guarantee liability for defects occurring during delivery of the overseas delivery product. It is characterized in that it is configured to carry out the conclusion of cargo insurance through

The present invention connects domestic textile product manufacturers that produce textile products that require various ordering options of consumers with overseas buyers or overseas general customers, so that even manufacturers lacking overseas export capability develop overseas markets for custom-made blind curtain products. This is possible and has the advantage of being easy to export.

1 is a conceptual block diagram of a platform system for establishing an overseas market for a textile product manufacturer according to the present invention;
2 is a block diagram of a platform system for establishing an overseas market for a textile manufacturer according to the present invention;
3 is a network configuration diagram of a platform system for establishing an overseas market of a textile product manufacturer according to an embodiment of the present invention;
4A to 4F are exemplary configuration diagrams of localized online shopping mall websites for each manufacturer.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the present invention, as an example of textile products requiring various ordering options from consumers, curtain products with head rails such as roll screens, roll blinds, and three-dimensional blinds are called blind curtain products, and companies that manufacture blind curtain products are called blind curtains. referred to as the product manufacturer. A blind curtain product manufacturer is an example of a textile product manufacturer that requires various ordering options.

1 shows a conceptual configuration of a platform system for establishing an overseas market for a textile manufacturer according to the present invention.

According to the present invention, the global platform (2) provides the manufacturer's online shopping mall site for the establishment of an overseas market for textile products to the textile product manufacturers (4), thereby enabling the overseas expansion service of the product. So, in the global platform (2), textile product manufacturers (4) can flow into the global platform (2) for overseas supply of their products, and also generate advertising revenue from the textile product manufacturers (4) and obtain company database information.

In addition, in the global platform (2) of the present invention, in order to support the establishment of direct overseas sales channels of the textile product manufacturers (4), overseas B2B (Business-to-Business) users or overseas B2C (Business-to-Consumer) users ( 6) provides marketing products with product information obtained from textile manufacturers, and creates sales mediation revenue for products sold through the online shopping mall site of each textile product manufacturer (4) built on the global platform (2) In addition, user database information may be acquired. This allows overseas B2B (Business-to-Business) users or overseas B2C (Business-to-Consumer) users (6) to flow into the global platform (2).

The platform service of the present invention according to the concept shown in FIG. 1 focuses on the overseas market entry of the textile product manufacturer 4 . In other words, it aims to create a direct sales market between overseas customers and manufacturers.

1. Specialization of custom-made products

- Unlike other overseas distribution platforms, it specializes in custom-made products, not single option products.

2. Provision of localized online shopping mall sites for each manufacturer

- By providing localized online shopping mall sites for each manufacturer, it lowers the barriers to entry of manufacturers into overseas markets.

3. Free communication between sellers (manufacturers of blind curtain products) and customers

- While Amazon and eBay have policies that block communication between customers and sellers and impose penalties for direct transactions or direct contact, the platform service of the present invention allows free communication between customers and sellers (textile product manufacturers).

4. Establishment of overseas delivery system within 72 hours

- We make contracts with international express companies such as UPS, DHL, and FEDEX at a discount rate of 75% or more, and establish a 72-hour delivery system to realize fast and safe overseas delivery.

In the present invention, the global platform (2 in FIG. 1) provides a localized online shopping mall site for each manufacturer that conforms to overseas localization to the textile product manufacturer (4 in FIG. 6) enables direct communication, and the localized shopping mall site for each manufacturer is specially configured to enable quotation and ordering of textile products that require various ordering options from overseas customers (B2B customers or B2C customers), and the manufacturer’s textile products It is implemented so that there are no restrictions on the exposure of

2 is a block diagram of a platform system for establishing an overseas market for a textile product manufacturer according to the present invention, and FIG. 3 is a network configuration diagram of a platform system for establishing an overseas market for a textile product manufacturer according to an embodiment of the present invention. .

Referring to FIG. 2 , the platform system for establishing an overseas market for a textile product manufacturer according to the present invention includes a platform server 10 , localized online shopping mall servers 30 for each manufacturer, and a global online shopping mall link server 40 . . In addition, the platform server 10 is connected to the cargo insurance company server 24 and the international express company server 26 to establish the overseas non-shipping system.

The platform server 10, localized online shopping mall servers 30 by manufacturer, and global online shopping mall link server 40 are network-connected through the Internet 50 as shown in FIG. 3, and localized online shopping mall server by manufacturer The user terminal 60 for accessing the 30 or the global online shopping mall link server 40 is also connected to the Internet 50 . In the present invention, the consumer customer goes to the manufacturer's localized online shopping mall website through two routes: the manufacturer-specific localized online shopping mall website of the manufacturer's localized online shopping mall server 30 and the global online shopping mall site of the global online shopping mall link server 40. It is configured to be accessible, and information is shared with the manufacturer's localized online shopping mall servers 30 and the global online shopping mall link server 40 under the support of the platform server 10 .

Returning to FIG. 2 again, the platform server 10 manages various kinds of each of the manufacturer localized online shopping mall servers 30 built by the global platform 2 (product information management, order and payment management, overseas delivery management, company database and user database management), and information sharing with manufacturer localized online shopping mall servers 30 and global online shopping mall link servers 40 is performed.

And the manufacturer localized online shopping mall servers 30 service the manufacturer localized online shopping mall website built by the global platform 2, and the textile product manufacturer (4 in FIG. 1) will be the subject of product sales on the online shopping mall website. A sales manager service unit 32 is provided so as to be able to do so.

The manufacturer's localized online shopping mall website serviced by the manufacturer's localized online shopping mall server 30 registers its own products of a domestic textile product manufacturer 4 that lacks export capability as in the example shown on the homepage of FIGS. 4A to 4F. And since it is decorated in the language of the country you want to sell overseas, it makes it easy for customers in that country to visit. In addition, it is provided in the form of an online shopping mall where customers can estimate and purchase custom-made products according to the characteristics of textile products. It is configured so that the lowest price international shipping company can be recommended, ordered, and express delivery can be obtained through the automatic quotation function through the selection of detailed options for blind curtain products and the input of the package size calculation.

In addition, each manufacturer's localized online shopping mall server 30 provides an API (Application Programming Interface) to enable data access with the platform server 10, and provides product information stored in the corresponding manufacturer's localized online shopping mall server 30 to the platform through the API. It is provided to the product information management engine 12 of the server 10 . The product information stored in the manufacturer's localized online shopping mall server 30 built under the leadership of the global platform 2 may be periodically provided to the product information management engine 12 or provided when there is a product change event.

2, the platform server 10 includes a product information management engine 12, an order and payment management engine 14, an overseas delivery management engine 16, a revenue information management engine 18, a company database and a user database. It includes a management engine 20 and is connected to a database (DB: Data Base) 22 .

In the platform server 10, the product information management engine 18 also stores and manages product information provided from the online shopping mall servers 30 through an API (Application Programming Interface). In the present invention, 'management' includes correction, addition, and deletion of product information, and addition of product information includes addition of a translation into a foreign language.

That is, the product information management engine 12 stores and manages product information collected from the localized online shopping mall server 30 for each manufacturer in the DB 22, and when there is a change in product information, the product information is changed to the DB 22 reflected in In addition, the product information management engine 12 adds product information to the product information when the translation information translated into the language of the overseas local country suitable for the localized online shopping mall server 30 for each manufacturer is input from the platform manager terminal.

The order and payment management engine 14 manages the order and payment of products customized for each manufacturer's localized online shopping mall server 30 . As a small business owner, the order and payment management engine 14 may pay for the product in connection with an external payment company server in preparation for the case where most of its own online payment is not possible. For example, it is linked with the virtual payment system of each country (Paypal, Payoneer, world first bank, etc.) Payment is also possible through consultation with the payment company of

The overseas delivery management engine 16 selects a delivery company with a relatively high discount rate (that is, the best) from among the international express companies with which overseas delivery products (blind curtain products) have been agreed in advance on the manufacturer’s localized online shopping mall server 30, In order to request international delivery from the international express company server (26), pick-up, customs clearance, and delivery of overseas delivery products, and guarantee liability for defects during delivery of the overseas delivery products, the cargo insurance company server ( 24) and execute cargo insurance contract.

The revenue information management engine 18 manages sales mediation revenue according to product sales in the localized online shopping mall server 30 for each manufacturer and advertisement revenue at the shopping mall site.

The corporate database and user database management engine 20 is connected to the DB 22 and manages a corporate database that stores corporate data information related to a textile product manufacturer provided with a manufacturer localized online shopping mall website, and a manufacturer localized online shopping mall server A user database for storing user data information about a customer (member customer) connected to (30) is managed.

The global online shopping mall link server 40 has a shopping mall site in which an API is provided and link banners (42 in FIG. 3 ) that can be linked to the localized online shopping mall servers 30 by manufacturers are included in the homepage. In addition, the product information received from the platform server 10 through the API is used to display the manufacturer's localized online shopping mall and its product groups, and an advertisement banner may also be included on the site homepage screen.

The link banners 42 linked to the homepages of a plurality of manufacturer's localized online shopping malls can be configured to have different sizes or positions according to the sales volume rankings for each manufacturer's localized online shopping malls, the sales reviews favorability rankings, and the like.

Overseas customers such as overseas B2B users or overseas B2C users 6 can directly access the manufacturer localized online shopping mall website of the manufacturer localized online shopping mall server 30, and the global online shopping mall website of the global online shopping mall link server 40 It can also be accessed via On the global online shopping mall website of the global online shopping mall link server 40, product confirmation by manufacturer is possible, but product orders are only placed on the manufacturer localized online shopping mall website of the manufacturer localized online shopping mall server 30 linked through the link banner 42. It is possible.

An example of a manufacturer localized online shopping mall website built by the global platform 2 according to the present invention and serviced by the manufacturer localized online shopping mall server 30 is the same as the homepage of FIGS. 4A to 4F .

In the website example of FIGS. 4A to 4F , since the target market that the blind curtain product manufacturer 4 intends to enter overseas is the United States, the language of the manufacturer's localized online shopping mall website serviced by the manufacturer's localized online shopping mall server 30 is English. is expressed

The home page of the manufacturer's localization online shopping mall website lists the blind curtain product groups handled by the textile product manufacturer 4 together with photos as shown in FIG. A picture of the type appears.

If one of the detailed product type photos is selected by clicking, detailed option items are provided for the customer to select the desired color and size for the selected blind curtain product as shown in FIGS. 4C to 4F.

On the detailed option screen of FIG. 4c, there are option items of blind curtain paper color, curtain mounting type, size measurement unit, and window width size (left and right and top and bottom sizes), and on the detailed option screen of FIG. , manual) are available. In addition, in the detailed option screen of Fig. 4e, there are optional items of the length of the elevator line, the headrail cover type, and the color of the cover, and in the detailed option screen of Fig. 4f, the quotation display summarizing all the options filled by the customer member and quantity selection And the Add to Cart button is formed.

An overseas customer visits the manufacturer's localized online shopping mall website of the manufacturer's localized online shopping mall server 30 through the user terminal (60 in FIG. 3) and uses the detailed option items shown in FIGS. 4A to 4F to create a custom-made product they want (blind curtain products) is quoted and ordered and payment information (number of orders for products, delivery information, information on payment methods, etc.) is entered for product purchase, the manufacturer localized online shopping mall server 30 will The payment information is transmitted to the order and payment management engine 12 of the platform server 10 through the API.

The order and payment management engine 14 of the platform server 10 shares order and payment information and transfers the order and payment information back to the localized online shopping mall server 30 of the corresponding manufacturer, and the sales manager service of the localized online shopping mall server 30 of the corresponding manufacturer The unit 32 stores and manages order and payment information.

The manufacturer localized online shopping mall server 30 may transmit order information to the seller via email or SNS message, and when the sales manager accesses the sales manager service unit 32 of the online shopping mall server 30 through the manager terminal, Provides ordering and payment information for overseas buyers. After that, the sales manager sees the order and payment information, and proceeds with the delivery process.

When the sales manager's delivery request for the custom-ordered blind curtain product is input to the sales manager service unit 32, from the manufacturer's localized online shopping mall server 32 to the overseas delivery management engine 16 of the platform server 10 through API. is sent

The overseas delivery management engine 16 of the platform server 10 performs various processes so that pickup, customs clearance, and delivery of overseas delivery products can be made. For overseas delivery, a delivery company with the best discount rate is selected from among the pre-agreed international express companies (UPS, DHL, FEDEX, etc.), and the express international delivery is requested from the server 26 of the international express company.

On the global platform (2), blind curtain products are bulky in nature and therefore have a higher unit price compared to other products. Using the stored blind curtain table, the lowest shipping rate with the discount rate is set so that overseas customers can be reflected when estimating the product. For example, in the case of UPS, the overseas delivery fee is calculated by inputting the package size of the blind curtain product. Overseas shipping charges are calculated.

In addition, the overseas delivery management engine 16 of the platform server 10 performs cargo insurance through connection with the cargo insurance company server 24 in order to guarantee liability for defects occurring during delivery of the overseas delivery product. In addition, the overseas delivery management engine 16 is linked with the international express company server 26 to obtain information on the delivery status of whether the product is currently being delivered, in the process of being delivered, or whether delivery is complete, and takes actions according to the delivery status. allows you to take

Accordingly, overseas buyers will be able to receive the customized blind curtain products quickly and safely through overseas express delivery.

As mentioned above, domestic textile product manufacturers that produce textile products that require various ordering options from consumers will be able to connect with overseas buyers and overseas general customers. It can be easily and safely sold to overseas customers.

Although specific embodiments have been described in the above description of the present invention, various modifications may be made without departing from the scope of the present invention. Therefore, the scope of the present invention should not be defined by the described embodiments, but should be defined by the claims and equivalents to the claims.

(2)-- Global Platform (4)-- Textile Product Manufacturer
(6)-- Overseas B2B users or overseas B2C users (10)-- Platform server
(12)-- Product information management engine (14)-- Order and payment management engine
(16)-- Overseas Delivery Management Engine (18)-- Revenue Information Management Engine
(20)-- Enterprise database and user database management engine
(22)-- DB (24)-- Cargo insurance company server
(26)-- International express company server (30)-- Manufacturer localized online shopping mall server
(32)-- Sales Manager Service Department (40)-- Global Online Shopping Mall Link Server
(42)-- Link Banner (50)-- Internet
(60)-- User terminal

Claims (5)

In the platform system for establishing overseas market for textile product manufacturers,
An API (Application Programming Interface) is provided to enable access to the platform server 10, and the homepage of the company's shopping mall website built and provided by the global platform operating the platform server 10 requires various ordering options of consumers. Among textile products, our products specialized in custom-made products produced by manufacturers of blind curtain products are registered. Each manufacturer's localized online shopping mall server 30, which serves the localized online shopping mall website for each manufacturer, provided so as to have the consumer's order detail option selection items for
An API is provided to enable access to the platform server 10, and the homepage serves a global online shopping mall site including link banners 42 that can be linked to localized online shopping mall servers 30 by manufacturer, but through the API. a global online shopping mall link server 40 that additionally displays the localized online shopping mall of the corresponding manufacturer and the corresponding manufacturer's product groups on the homepage of the global online shopping mall website using the product information received from the platform server 10;
Product information management, order and payment management, overseas delivery management, company database and user database management for each of the manufacturer localized online shopping mall servers 30 are performed, and the manufacturer localized online shopping mall servers 30 and global online shopping mall link server By configuring as a platform server 10 that performs information sharing with (40),
Under the information sharing support of the platform server (10), the consumer customer through two routes: the localized online shopping mall website for each manufacturer of the manufacturer localized online shopping mall server (30) and the global online shopping mall site of the global online shopping mall link server (40). It is configured to allow access to the localized online shopping mall website,
The platform server 10 is provided with an overseas delivery management engine 16 that makes a contract with an international express company at a discount rate for blind curtain products with various custom-made characteristics according to various order options of consumers and enables fast and safe overseas delivery. but,
The overseas delivery management engine 16 selects a delivery company with a relatively high discount rate from among the international express companies that have been agreed in advance for the overseas delivery product of the blind curtain product carried out by the manufacturer's localized online shopping mall server 30, but by international express company Using the blind curtain table stored in advance according to the characteristics, the lowest shipping rate reflecting the discount rate is set so that it is reflected in the product estimate for overseas customers. and delivery, and to ensure that the contract of cargo insurance is performed through connection with the cargo insurance company server 24 in order to guarantee liability for defects occurring during delivery of the overseas delivery product. A platform system for establishing overseas markets.
According to claim 1, wherein the platform server (10),
A product information management engine 18 that stores and manages product information provided from the online shopping mall servers 30 through the API and reflects the change in the DB 22 as there is a change in product information;
An order and payment management engine 14 that manages orders and payments for products customized for each manufacturer's localized online shopping mall server 30;
A revenue information management engine 18 that manages sales mediation revenue according to product sales in each manufacturer's localized online shopping mall server 30 and advertising revenue in a shopping mall site;
A company database that stores corporate data information related to a textile product manufacturer provided with a manufacturer localized online shopping mall website and a company database that manages a user database that stores user data information about customers who have accessed the manufacturer localized online shopping mall server 30 and a user database management engine 20. A platform system for establishing overseas markets of textile product manufacturers, characterized in that it further comprises.
According to claim 1,
The link banners 42 that are placed on the homepage of the global online shopping mall website under the service of the global online shopping mall link server 40 and are linked to the homepages of a number of manufacturers localized online shopping malls are sales rankings and sales for each manufacturer's localized online shopping mall. A platform system for establishing overseas sales channels for textile manufacturers, characterized in that the size or location of the banner is configured to vary according to the ranking of favorable reviews, and the advertisement banner is also included on the website homepage.
4. The method according to any one of claims 1 to 3,
On the homepage of the manufacturer localization online shopping mall website under the service of the manufacturer localization online shopping mall server 30, the blind curtain product groups handled by the textile product manufacturer 4 are listed with pictures. The detailed product type picture is configured to appear,
Detailed option items are displayed for the customer to set the desired color and size for the selected blind curtain product by clicking on one of the detailed product types photos.
On the detailed option screen, the blind curtain paper color, curtain installation type, size measurement unit, window width size (left and right and top and bottom sizes), lift line position and line type (automatic, manual), lift line length, head rail cover type, cover Optional items for the color of
A platform system for establishing overseas sales channels for textile product manufacturers, characterized in that the quotation display that summarizes all options filled by customer members, quantity selection, and the add cart button are formed on the homepage. delete

Images