KR102355195B1 - Layered digital advertisement display device - Google Patents

Abstract

The present invention relates to a digital advertisement output device in which layers are divided to output advertisements so that consumers can focus more on advertisements according to the state of consumers viewing the advertisement board. Recognition means for recognizing a consumer located within a reference distance with respect to the advertisement board, including a camera, and a control unit for individually controlling each of a plurality of layers included in the advertisement according to the state of the consumer recognized by the recognition means It is characterized in that it includes.

Description

Layered digital advertisement display device

The present invention relates to a digital advertisement output device in which layers are divided.

The application of AI (Artificial Intelligence), one of the themes of the 4th industrial revolution, to industry is becoming an important topic throughout society and companies, and the field of advertising is no exception. In particular, digital signage, an electronic information display tool used for marketing and advertising on the street, has emerged to replace the poster.

Specifically, digital signage is an outdoor billboard using a display device, and has been serving to serve as an advertisement and information delivery function in a public place. The digital signage market has continued to grow and is expected to continue to grow in the future. Recently, digital signage is attracting attention as a new medium by not only printing posters and advertisement images, but also applying some technologies such as face recognition.

Although such digital signage is composed of a display and hardware capable of calculation, digital signage simply receives an advertisement replacement command from the control device of the central control center and transmits posters or images used in a predetermined order. In other words, it is not a two-way communication with people who see digital signage, but only one-way communication.

Korean Patent Application Laid-Open No. 10-2020-0093958 (“Intelligent Digital Signage Management System, published on Aug. 6, 2020)

The present invention has been devised to solve the above problems, and the purpose of the digital advertisement output device with the layers divided according to the present invention is to enable the consumer to focus on the advertisement more according to the state of the consumers who view the billboard. An object of the present invention is to provide a layered digital advertisement output device capable of outputting .

In order to solve the above problems, the layered digital advertisement output device according to the present invention includes an advertisement board and a camera for outputting advertisements generated by combining a plurality of layers, and within a reference distance from the advertisement board. Recognition means for recognizing the located consumer, and a controller for individually controlling each of the plurality of layers included in the advertisement according to the state of the consumer recognized by the recognition means.

In addition, the recognition means measures a distance between the advertisement board and the recognized consumer, and the controller includes at least one of the plurality of layers according to the distance between the advertising board and the consumer measured by the recognition means. It is characterized by changing the position, brightness, color, transparency, size, or output type of

In addition, the control unit increases the size of at least one of the plurality of layers as the distance between the advertisement board and the consumer measured by the recognition means increases, and the closer the distance between the advertisement board and the consumer, the closer the control unit. It is characterized in that the size of at least one of the plurality of layers is reduced and output.

In addition, the recognition means measures the location of the consumer, and the control unit moves at least one location among the plurality of layers to the consumer according to the location of the consumer measured by the recognition means. do it with

In addition, the control unit, if the consumer is not recognized at a reference distance based on the advertisement board, characterized in that the output of the advertisement as a default setting.

In addition, the recognition means, it is characterized in that the recognition of the face area of the consumer, and measuring the distance between the advertisement board and the consumer using the recognized area of the face area.

In addition, the recognition means includes one or a plurality of cameras, and the recognition means measures the distance between the billboard and the consumer using a stereo vision technique, or the camera is a Time of Flight (ToF) camera. do.

In addition, the recognition means, it characterized in that it further comprises a lidar or infrared sensor.

In addition, the recognition means recognizes the consumer's face region and the consumer's eyeball, and the control unit positions at least one of the plurality of layers according to the area of the consumer's eyeball recognized by the recognition means; It is characterized by changing the brightness, color, transparency, size or output type.

In addition, when the consumer frowns, the control unit is characterized in that at least one size of the plurality of layers is enlarged and output.

In addition, the control unit, when the consumer grimaces and then loosens, it is characterized in that the enlarged layer stops enlarged.

In addition, the recognition means recognizes the face direction of the consumer, and the control unit, when the face direction of the consumer is out of the area of the billboard, it is characterized in that the output of the advertisement as a default setting.

In addition, it further includes; an illuminance sensor for measuring the illuminance of the advertisement board and the surrounding, wherein the control unit, according to the illuminance of the advertisement board and the surrounding illuminance measured by the illuminance sensor, among the plurality of layers, at least one position, It is characterized by changing the brightness, color or transparency.

In addition, the illuminance sensor measures the illuminance for each area of the advertisement board, and the control unit moves the position of at least one of the plurality of layers when the illuminance for each area of the advertisement board is different from each other.

According to the layer-separated digital advertisement output apparatus according to the present invention as described above, the position, brightness, color, transparency, size or output form of advertisements output from the advertisement board according to the interval between the advertisement board and the consumer recognized by the recognition means. It is possible to partially overcome the limitations of viewing advertisements according to the eyesight and distance of consumers by changing the

In addition, according to the present invention, according to the distance between the user and the billboard, among a plurality of layers included in the advertisement, the position, brightness, color, transparency, size, or output form of the layers that the subject of the advertisement wants to emphasize is changed so that the consumer’s Concentration on advertisement can be improved, and there is an effect that an advertiser can include a specific plan in a corresponding advertisement by using a transformation of at least one of these layers.

Also, according to the present invention, there is an effect that the concentration of the consumer on the advertisement can be improved by changing the position, brightness, color, transparency, size, or output form of the layers included in the advertisement according to the condition of the eye of the consumer.

In addition, according to the present invention, even if the external light source illuminates the billboard and visibility is reduced, there is an effect that the visibility deterioration phenomenon can be overcome by changing the position, brightness, color, transparency, size or output shape of the layers.

1 is a schematic diagram of a digital advertisement output device in which layers are divided according to a first embodiment of the present invention;
2 is a schematic diagram of an advertisement output in a form in which a plurality of layers are combined to be output from the advertisement board of the present invention;
3 is an example of outputting an advertisement according to an interval between a billboard and a consumer of the layered digital advertisement output device according to the first embodiment of the present invention.
4 is an example of outputting an advertisement according to the relative positions of a consumer and a billboard of the digital advertisement output device divided into layers according to the first embodiment of the present invention.
5 is a schematic diagram of a process for recognizing an eyeball region of a consumer's face in the recognition means of the layered digital advertisement output device according to the second embodiment of the present invention;
6 is an example of outputting an advertisement according to a state of a consumer's eye area in the layered digital advertisement output device according to the second embodiment of the present invention.
7 is an example of outputting an advertisement according to the illuminance of each area of the billboard measured by the illuminance sensor of the digital advertisement output device divided into layers according to the third embodiment of the present invention.

Hereinafter, a preferred embodiment of a digital advertisement output device in which layers are divided according to the present invention will be described in detail with reference to the accompanying drawings.

1 schematically shows a digital advertisement output device in which layers are divided according to a first embodiment of the present invention.

As shown in FIG. 1 , the layered digital advertisement output apparatus according to the first embodiment of the present invention may include an advertisement board 100 , a recognition unit 200 , and a control unit.

The billboard 100 is a device for digitally outputting advertisements. That is, the billboard 100 may be a digital signage, and may receive and output an advertisement from a server further included in the present invention. The billboard 100 may include a separate communication device to receive the advertisement from the server, and may further include a display means for visually outputting the advertisement, and a means for outputting the advertisement when sound or voice is included in the advertisement. can The billboard 100 may be installed on a wall, a pillar, and other structures.

The advertisement output from the billboard 100 of the digital advertisement output apparatus divided into layers according to various embodiments of the present invention may be an advertisement in a form in which a plurality of layers are combined.

2 is a schematic diagram of an advertisement in the form of a combination of a plurality of layers output from the advertisement board of the present invention.

As shown in FIG. 2 , the advertisement output from the billboard according to the present embodiment may be an image or an image in which the background layer 11 , the emphasis layer 12 , and the text layer 13 are combined. The background layer 11 , the emphasis layer 12 , and the text layer 13 may have an output priority, and as the priority is higher, they may be output to the front side, and as the priority is lower, they may be output to the rear surface. However, the above-mentioned priority for each layer is only an example, and in order to implement the design intended by the advertisement producer, the priority may be arbitrarily changed or set under specific conditions or arbitrarily. In the advertisement shown in Fig. 2, the emphasis layer 12 has the highest priority and the background layer 11 has the lowest priority. The branch layer is output first.

As shown in FIG. 1 , the recognition means 200 including a camera may be installed together with the advertisement board 100 , or installed separately from the advertisement board 100 , and may be installed near the advertisement board 100 . The camera included in the recognition means 200 may be one or a plurality, and the recognition means 200 may include various sensors in addition to the camera. This is the case where they are integrated and installed, and in the form shown in FIG. 1b , the advertisement board 100 and the recognition means 200 are installed separately from each other, and the recognition means 200 is installed on the ceiling of the space where the advertising board 100 is installed. It is installed in a hanging form, and in the form shown in FIG. 1C , the recognition means 200 is installed in the same structure as the advertisement board 100 , but is installed in the upper part of the advertisement board 100 .

The recognition means 200 may recognize a consumer within a reference distance with respect to the billboard 100 using a camera and a sensor. Recognizing the consumer by the recognition means 200 may specifically mean recognizing a specific area of the consumer's body or identifying the location of the consumer. For the operation as described above, the recognition means 200 includes a plurality of cameras to measure the distance between the billboard 100 and the consumer using a stereo vision technique, or use an image processing technique to measure the distance between the billboard 100 and the consumer. The distance between them may be measured, or the camera itself may be a Time of Flight (ToF) camera. The ToF camera is a type of 3D camera that emits infrared rays toward the object to be photographed, and measures the distance between the object and the camera using the time it takes to be reflected and re-entered. The recognition means 200 may additionally include a lidar (LiDAR) or an infrared sensor in addition to the above-described camera. In addition, when the recognition means 200 measures or estimates the distance between the consumer 1 and the billboard 100 in an image processing method, the number of pixels that recognize the face of the consumer 1 and occupy the face area , that is, the distance between the consumer 1 and the advertisement board 100 may be measured or estimated using the area of the face.

The controller may individually control each of the plurality of layers included in the advertisement according to the state of the consumer recognized by the recognition means 200 . In the present invention, the control unit largely controls each of a plurality of layers included in the advertisement using the interval between the billboard 100 and the consumer, or recognizes the consumer's face, and individually controls the face through eye movement. can do. When controlling each of the plurality of layers individually, the controller may change the position, brightness, color, transparency, size, or output shape of the layer, or replace the layer itself with another layer. When the above-described control unit changes the output form of a specific layer, it means that the aspect ratio is ignored, the horizontal direction enlargement/reduction ratio is different from the vertical direction enlargement/reduction ratio, or the shape of the object included in the layer is changed. means to do

First, an embodiment in which the control unit of the present invention individually controls each of a plurality of layers using the interval between the billboard 100 and the consumer will be described.

3 is an example of outputting an advertisement according to an interval between a billboard and a consumer of the layered digital advertisement output device according to the first embodiment of the present invention.

The layers output from the billboard 100 have an original ratio, and the advertisement output from the billboard 100 shown in FIG. 3E is an advertisement with the original ratio. The advertisement of the original ratio shown in FIG. 3E is referred to as a default setting.

As shown in FIG. 3A , when the consumer 1 is located relatively far from the front of the billboard 100 , the control unit enlarges and outputs at least one layer among the advertisement layers output from the billboard 100 . can do. This is because, when the consumer 1 is located far from the billboard 100 , the consumer 1 cannot easily recognize the advertisement output from the billboard 100 due to a visual limitation. When the consumer 1 is located far from the billboard 100, the control unit does not enlarge and output all of the layers included in the advertisement at the same rate, but enlarges and outputs only some layers, or enlarges the enlargement ratio of each layer By differentiating from each other, only the content that the subject of the advertisement wants to emphasize can be emphasized.

Referring to FIG. 3A , the background layer 11 , the highlight layer 12 and the text layer 13 are all enlarged and output, but the emphasis layer 12 and the text layer than the advertisement of the original ratio shown in FIG. 3E . It can be seen that (13) is more enlarged than the background layer (11). This is because the image or object included in the highlight layer 12 and the text layer 13 is more important than the image or object included in the background layer 11 .

As shown in FIGS. 3B and 3C , as the consumer 1 approaches the billboard 100 , the controller can output each of the enlarged and output layers as shown in FIG. 3A close to the original ratio, as shown in FIG. 3D , the consumer 1 When is out of the vicinity of the billboard 100, each layer may be output with a default setting that is the original ratio. When the consumer 1 changes and outputs the enlarged layer out of the vicinity of the billboard 100 to the default setting that is the original ratio, the changing process itself may be gradually changed in the form of an animation.

As shown in FIG. 3 , the method of enlarging or reducing a specific layer according to the interval between the consumer 1 and the billboard 100 is that even if the consumer 1 is far from the billboard 100 , the consumer (1) It has the advantage of efficiently sending advertisements to users, and by enlarging or reducing only a specific layer among all layers and outputting it, the subject of the advertisement emphasizes the item that he/she wants to advertise, or the subject of the advertisement advertises a specific event or plan. It can be inserted into the , so there is an effect that more efficient advertisement is possible.

The method of enlarging and outputting a specific layer shown in FIG. 3 is only an example, and an advertisement may be output in another method according to a change in the interval between the consumer 1 and the billboard 100 . For example, when outputting a specific product in which the highlight layer 12 is assembled, when the consumer 1 approaches the billboard 100, the emphasis layer 12 is changed to show an exploded view of the assembled specific product, There may also be embodiments such as improving the brightness of a specific part or adjusting the transparency of a specific part or layer to emphasize the features of the product, and the change in the interval between the consumer 1 and the billboard 100 Accordingly, there may also be embodiments such as changing the priority of a specific layer.

4 is an example of outputting an advertisement according to the relative positions of a consumer and a billboard of the digital advertisement output device in which layers are divided according to the first embodiment of the present invention.

The recognition means 200 detects a relative position between the billboard 100 and the consumer 1 while measuring the position of the consumer 1 . As shown in FIG. 4A , when the consumer 1 deviates from the front side of the billboard 100 to the left, the control unit moves at least one of the layers to the left, so that the advertisement can be moved to the consumer 1 side. . In this case, the controller may differently control the degree of movement of each of the background layer 11 , the emphasis layer 12 , and the text layer 13 to give a three-dimensional effect to the advertisement itself while further emphasizing a specific layer. As shown in FIG. 4B , when the consumer 1 is positioned in front of the billboard 100 , the control unit may output the reference value as a reference value so that each layer is positioned in the reference. As shown in Fig. 4c, when the consumer 1 is located on the right side in front of the billboard 100, the control unit can move at least one of the respective layers to the right to further emphasize a specific layer, As shown in FIG. 4D , when the consumer 1 leaves the billboard 100 , each layer may be output as a reference value so that each layer is positioned on the reference. In addition, in addition to the embodiment shown in Fig. 4, according to the direction and speed of the movement of the consumer 1, by adjusting the movement direction and speed of each layer, it is possible to feel as if viewing a landscape while watching an advertisement. . At this time, the movement speed of each layer may be different, and the highlight layer 12 with a human drawing may be moved at the fastest speed, the text layer 13 at a medium speed, and the background layer 11 may or may not be moved the slowest. have.

Hereinafter, an embodiment in which the recognition means 200 recognizes the face of the consumer and outputs an advertisement differently on the billboard 100 according to the recognized state will be described.

In this embodiment, the recognition means 200 recognizes the face of the consumer 1, but may recognize the eye area of the face. When the consumer 1 looks at a specific object, he may frown if he cannot see well. In the present invention, upon recognizing that the consumer 1 grimaces, the controller may enlarge and output at least one or more of the layers included in the advertisement so that the consumer 1 can see the advertisement better.

5 is a schematic diagram of a process of recognizing an eye area of a consumer's face in a recognition means of a digital advertisement output device divided into layers according to a second embodiment of the present invention, and FIG. 6 is a second embodiment of the present invention. This is an example of outputting an advertisement according to the state of the consumer's eye area in the layered digital advertisement output device.

When the control unit enlarges at least one of the layers included in the advertisement, by enlarging only the specific layer to be emphasized, the control unit can make the advertisement more efficient, and in addition to expanding the layer, position, brightness, color, transparency, There may also be embodiments, such as changing the size or output type.

As shown in FIG. 6B , when the consumer 1 maintains a state of grimacing, the controller may continuously enlarge the layers. However, since the magnification limit of the advertisement output from the billboard 100 is set, each of the layers may not be magnified beyond a certain standard. Even if the layers included in the advertisement are expanded to the limit, if the consumer 1 frowns, the control unit may output a predetermined guidance voice to induce the consumer 1 closer to the advertisement board 100 .

As shown in FIG. 6C , when the consumer 1 releases the state of grimacing, the control unit may stop expanding the advertisement output from the billboard 100 and continuously output the advertisement in the enlarged state, FIG. As shown in 6d, when the consumer 1 moves away from the billboard 100, the advertisement output from the billboard 100 may be output as a default setting.

In the present invention, the recognition means 200 can also recognize the direction of the face of the consumer (1). The direction of the face of the consumer 1 may be a criterion for determining whether the recognized consumer 1 is interested in the advertisement currently being output from the billboard 100 , and the control unit in the recognition means 200 When the recognized face direction of the consumer 1 is out of the reference range based on the state looking at the billboard 100, the state of the layer included in the advertisement as described above is changed and output is stopped, and the advertisement can be output as the default setting.

The control unit determines that the consumer 1 is out of the reference range based on the billboard 100 or is not interested in the consumer 1 deviate from the facial heating billboard 100 of the billboard 100 and defaults to the advertisement output from the billboard 100 When changing to output by setting, an animation effect is inserted so that it is not changed to the default setting abruptly, but is changed gradually, so that it is possible to change the advertisement more naturally and smoothly.

In the above process, when the recognition means 200 recognizes at least two consumers around the billboard 100, the first embodiment and the second embodiment of the present invention described above based on only one consumer according to a predetermined criterion The operation of the digital advertisement output device in which the layers are divided according to the example may be performed. In this case, there may be embodiments such as changing the advertisement and outputting the advertisement based on the consumer who is close to the advertisement board 100 as the reference. In addition, if only one consumer is recognized within a predetermined distance based on the billboard 100, the advertisement expansion function according to the distance between the billboard 100 and the consumer as described in the first embodiment of the present invention described above operates, If two or more consumers are recognized within a predetermined distance based on the billboard 100 , there may be a method in which an advertisement enlargement function is operated according to the distortion of the eyes.

In the digital advertisement output apparatus in which the layers are divided according to the first and second embodiments of the present invention, the degree of magnification may be different for each consumer. Accordingly, the present invention includes a separate storage device to recognize the face of the consumer 1 looking at the billboard 100, and the appearance of the consumer and the enlargement ratio according to the distance or condition of the face of the consumer can be stored. have. When a consumer having the same appearance as the consumer stored in the storage device looks at the billboard 100 , the control unit may enlarge and output the advertisement according to the stored enlargement ratio.

The layered digital advertisement output device according to the third embodiment of the present invention may further include an illuminance sensor in the layered digital advertisement output device according to the first embodiment of the present invention.

The illuminance sensor serves to measure the illuminance of the advertisement board 100 and its surroundings, and the control unit positions at least one of a plurality of layers included in the advertisement according to the illuminance of the advertisement board 100 and its surroundings measured by the illuminance sensor. , you can change the brightness, color or transparency. In particular, the illuminance sensor may measure the illuminance of each area of the advertisement board 100 , and the controller may change the position, brightness, color, or transparency of at least one of the layers according to the illuminance of each area of the advertisement board 100 .

7 is an example of outputting an advertisement according to the illuminance of each area of the billboard measured by the illuminance sensor of the digital advertisement output device divided into layers according to the third embodiment of the present invention.

Although not specifically illustrated in FIG. 7 , the illuminance sensor is installed around the billboard 100 or installed on the edge of the billboard 100 to measure the illuminance of the billboard 100 and its surroundings. As shown in FIG. 7A, when only a specific area of the billboard 100 is brightened by the external light source 20 and the color tone is changed, as shown in FIG. 7B, only a specific layer such as the text layer 13 ) can be moved to a location less affected by

In addition, as shown in FIG. 7c , when the external light source 20 illuminates only a partial area of the billboard 100 and visibility is reduced, the brightness of the corresponding area, the highlight layer 12 , is adjusted, the transparency is adjusted, or the highlight layer By compositing (12) with other layers or changing the layer itself, the reduced visibility can be overcome.

The layered digital advertisement output devices according to the first to third embodiments of the present invention described above are not independently performed, but are combined with each other according to need, and are recognized by consumers around the billboard 100 . Layers of advertisements output from the advertisement board 100 may be individually controlled according to the state.

The present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the gist of the present invention as claimed in the claims.

1: consumer
11: Background Layer
12 : Highlight layer
13 : Text Layer
20: external light source
100 : billboard
200: recognition means

Claims (14)

a billboard for outputting advertisements generated by combining a plurality of layers;
Recognition means for recognizing a consumer located within a reference distance with respect to the advertisement board, including a camera; and
a control unit for individually controlling each of the plurality of layers included in the advertisement according to the state of the consumer recognized by the recognition means;
including,
The recognition means recognizes the face region of the consumer and the eyeball of the consumer,
The control unit changes at least one position, brightness, color, transparency, size or output form among the plurality of layers according to the area of the consumer's eyeball recognized by the recognition means,
and the control unit enlarges and outputs the size of at least one of the plurality of layers when the consumer frowns, and a limit is set for the enlargement of the layer.
According to claim 1,
The recognition means measures the distance between the advertisement board and the recognized consumer,
The control unit, according to the distance between the advertisement board and the consumer measured by the recognition means, at least one of the plurality of layers, characterized in that the layer to change the position, brightness, color, transparency, size or output form A separate digital advertisement output device.
3. The method of claim 2,
The control unit increases the size of at least one of the plurality of layers as the distance between the billboard and the consumer measured by the recognition means is greater, and increases the size of at least one of the plurality of layers as the distance between the billboard and the consumer increases as the distance between the billboard and the consumer increases. A layer-separated digital advertisement output device, characterized in that the size of at least one of the layers is reduced and output.
3. The method of claim 2,
The recognition means measures the location of the consumer,
and the control unit moves at least one position among the plurality of layers to the consumer side according to the position of the consumer measured by the recognition means.
According to claim 1,
and the control unit outputs the advertisement as a default setting when a consumer is not recognized at a reference distance from the advertisement board.
3. The method of claim 2,
wherein the recognition means recognizes the face area of the consumer and measures the distance between the billboard and the consumer using the recognized area of the face area.
3. The method of claim 2,
There are a plurality of cameras included in the recognition means, and the recognition means measures the distance between the billboard and the consumer using a stereo vision technique, or the camera is a Time of Flight (ToF) camera. digital advertising output device.
The method of claim 1,
The recognition means, a digital advertisement output device with a divided layer, characterized in that it further comprises a lidar or infrared sensor.
delete delete The method of claim 1,
and the control unit stops the enlargement of the enlarged layer when the consumer grimaces and then releases the eyeball.
According to claim 1,
The recognition means recognizes the face direction of the consumer,
and the control unit outputs the advertisement as a default setting when the face direction of the consumer is out of the area of the advertisement board.
According to claim 1,
It further comprises;
The control unit is configured to change the position, brightness, color, or transparency of at least one of the plurality of layers according to the illuminance of the advertisement board and its surroundings measured by the illuminance sensor. Device.
14. The method of claim 13,
The illuminance sensor measures the illuminance of each area of the advertisement board,
and the control unit moves the position of at least one of the plurality of layers when the illuminance for each area of the advertisement board is different from each other.

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