KR102082900B1 - System for providing optimal keyword of sale items - Google Patents

Abstract

The present invention relates to a system for providing an optimal search word for a sale product, and a technical problem to be solved is to provide an optimal search word for better exposure to a search for online product sale.
For example, a representative search word input unit for receiving a representative search word of the product to be sold; Collecting the category information of the ranking ranking of the representative search word from the shopping program of the Internet portal site, and the ranking category of the ranking ranking by the number of popular search terms related to the product category information using the open API of the Internet portal site A data acquisition unit for acquiring popular search word data including information, monthly search amount, and registered product number; And calculating the sum of the monthly search volume for each popular search term and the demand-supply rate ratio score for each popular search term based on the popular search term data, and calculating a harmonic mean value for the calculated sum of the monthly search volume and the demand-supply rate score. Disclosed is a system for providing an optimal search word for a sale product including an optimal search word providing unit configured to calculate and to provide search term meta information by sorting the popular search word according to the calculated harmonic mean value.

Description

Optimal search word offer system of sale product {SYSTEM FOR PROVIDING OPTIMAL KEYWORD OF SALE ITEMS}

An embodiment of the present invention relates to a system for providing an optimal search word for a merchandise, and more particularly, to a system for extracting and providing an optimal search word for a product to be registered in a smart store.

In the past, a merchandise seller had to select some of the popular search terms provided by Naver Data Lab and apply them to a search setting in order to register and sell a product on an internet portal site such as Naver.

However, when optimizing a search word in this manner, there is an error in the search optimization because a demand supply ratio of products related to the corresponding product and a search word out of the optimized category are often selected.

In particular, if a user who is unfamiliar with the search algorithm structure of an Internet portal site selects a product search term in the same manner as before, even if a product with high quality and price is prepared, the user may not be exposed to the search and thus may be disadvantaged from the seller and the consumer. Most likely.

Publication No. 10-2016-0129409 (published date: November 09, 2016) Publication No. 10-2019-0055963 (published date: May 24, 2019)

An embodiment of the present invention provides a system for providing an optimal search word for a sale product that provides an optimal search word so as to be better exposed to a search for online product sale.

According to an exemplary embodiment of the present invention, an optimal search word providing system for a sale product includes: a representative search word input unit configured to receive a representative search word of a product to be sold; Collects product category information of the ranking ranking for the representative search word by linking with the shopping program of the Internet portal site, and ranks the ranking ranking of a number of popular search terms related to the product category information using the open API of the Internet portal site. A data acquisition unit for acquiring popular search word data including category information, a monthly search amount, and a registered product number of a; And calculating the sum of the monthly search volume for each popular search term and the demand and supply ratio score for each of the popular search terms, based on the popular search term data, and calculating a harmonic mean value for the calculated sum of the monthly search volume and the supply and demand ratio. And an optimum search term providing unit for arranging the popular search word according to the calculated harmonic mean value and providing search term meta information.

The data acquiring unit may further include: a product category information collecting unit configured to collect the product category information of the ranking ranking of the representative search word by crawling a shopping program of an internet portal site based on the representative search word; Receive the popular search term for a predetermined period of time based on the product category information using the open API of the Internet portal site, and obtain the popular search term data based on the popular search term, wherein the monthly search amount is for each of the popular search terms. Popular search term data acquisition unit for obtaining the sum of the monthly search amount in the PC version and the monthly search amount in the mobile version; And a popular search term data error elimination unit for deleting a popular search term data item other than the product category information for the representative search word among the category information of the popular search term data.

The optimal search word providing unit may further include a base data calculator configured to calculate a sum of monthly search volume for each popular search word, a demand supply ratio for each popular search word, and a demand supply ratio for each popular search word based on the popular search word data; A main data calculator configured to calculate a harmonic mean value of the sum of the monthly search amount and the demand-supply rate ratio score; A popular search word provider for selectively selecting the popular search word in which the harmonic mean values are arranged in descending order; And an optimum search term meta information application unit configured to apply the selected popular search word among the popular search words provided through the popular search word providing unit to a search term meta value and to provide the optimum search term tag to the online sales site. have.

의 수식에 따라 산출하고, 상기 a는 인기검색어 별 월간검색량이고, 상기 MIN_a는 월간검색량에 대한 인기검색어 전체범위 중 최소값이고, 상기 MAX_a는 월간검색량에 대한 인기검색어 전체범위 중 최대값이고, 상기 인기검색어 별 수요공급비율(B)을

의 수식에 따라 산출하고, 상기 b1은 인기검색어 별 월간검색량이고, 상기 b2는 인기검색어 별 등록상품수이고, 상기 수요공급비율점수(C)를

의 수식에 따라 산출하고, 상기 B은 인기검색어 별 수요공급비율이고, 상기 MIN_B는 수요공급비율에 대한 인기검색어 전체범위 중 최소값이고, 상기 MAX_B는 수요공급비율에 대한 인기검색어 전체범위 중 최대값이고, 상기 메인 데이터 산출부는, 상기 조화평균값(D)을

의 수식에 따라 산출하고, 상기 A는 상기 인기검색어 별 월간검색량 합점수이고, 상기 C는 상기 수요공급비율점수일 수 있다.In addition, the base data calculation unit, the monthly search amount sum score (A) of the popular search terms;

Calculated according to the formula, wherein a is the monthly search volume per popular search term, the MIN_a is the minimum value of the full range of popular search terms for the monthly search volume, and the MAX_a is the maximum value of the full search term for the monthly search volume. , Supply and demand ratio (B) by the popular search terms

Calculated according to the formula of b1, the b1 is the monthly search volume by popular search term, the b2 is the number of registered products by popular search term, the supply-demand ratio ratio (C)

Calculated according to the formula, wherein B is the supply and demand ratio of popular search terms, the MIN_B is the minimum value of the full range of popular search terms for the supply and demand ratio, the MAX_B is the maximum value of the full range of popular search terms for the supply and demand ratio The main data calculator is configured to calculate the harmonic mean value (D).

Calculated according to the formula, wherein A is the sum of the monthly search amount for each popular search word, C may be the supply-demand ratio score.

According to the present invention, it is possible to provide an optimal search word providing system of a sale product that provides an optimal search word so that it can be better exposed to a search for online product sale.

1 is a schematic diagram illustrating a configuration relationship between a system for providing an optimal search word of a merchandise and a seller, an internet portal site, and a consumer communication terminal according to an exemplary embodiment of the present invention.
2 is a block diagram illustrating a detailed configuration of a system for providing an optimal search word for a sold product according to an exemplary embodiment of the present invention.
3 is a diagram illustrating an example of an execution screen of a representative search word input unit of a system for providing an optimal search word of a product for sale according to an exemplary embodiment of the present invention.
4 to 6 are diagrams for explaining the operation method of the data acquisition unit using the Naver shopping program according to an embodiment of the present invention.
7 to 9 are diagrams for explaining the operation of the optimum search word providing unit according to an embodiment of the present invention.
10 to 13 are diagrams illustrating an example of providing an optimal search term and applying the optimal search term meta information according to an embodiment of the present invention.
14 to 17 are diagrams illustrating an execution screen of a mobile version of a system for providing an optimal search word of a merchandise according to an embodiment of the present invention.

Terms used herein will be briefly described, and the present invention will be described in detail.

The terms used in the present invention have been selected as widely used general terms as possible in consideration of the functions in the present invention, but this may vary according to the intention or precedent of the person skilled in the art, the emergence of new technologies, and the like. In addition, in certain cases, there is also a term arbitrarily selected by the applicant, in which case the meaning will be described in detail in the description of the invention. Therefore, the terms used in the present invention should be defined based on the meanings of the terms and the general contents of the present invention, rather than simply the names of the terms.

When any part of the specification is to "include" any component, this means that it may further include other components, except to exclude other components unless specifically stated otherwise. In addition, the terms "... unit", "module", etc. described in the specification mean a unit for processing at least one or more functions or operations, which may be implemented in hardware or software, or a combination of hardware and software. .

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

1 is a schematic diagram showing a configuration relationship between a system for providing an optimal search word of a product for sale according to an embodiment of the present invention and a seller, an Internet portal site, and a consumer communication terminal, and FIG. 2 is an optimal term for the product for sale according to an embodiment of the present invention. 3 is a block diagram illustrating a detailed configuration of a providing system, and FIG. 3 is a view showing an example of an execution screen of a representative search word input unit of an optimal search word providing system for a sale product according to an embodiment of the present invention, and FIGS. FIG. 7 is a diagram illustrating an operation method of a data acquisition unit using a NAVER shopping program, and FIGS. 7 to 9 are views illustrating an operation method of an optimum search word providing unit according to an embodiment of the present invention. 10 to 13 illustrate an example of providing an optimal search term and applying an optimal search term meta information according to an embodiment of the present invention. Diagram.

1 and 2, the optimal search word providing system 100 of a product for sale according to an embodiment of the present invention relates to a system for extracting and providing an optimal search word for a product to be registered in a smart store. The representative search word input unit 110, a data acquisition unit 120, and an optimal search term providing unit 130 are included.

The representative search word input unit 110 may receive a representative search word of a product to be sold from the seller communication terminal 10. For example, as shown in FIG. 3, the text “red flavor” may be input as a representative search word of a product to be registered.

The data acquisition unit 120 collects the product category information of the ranking ranking number 1 for the representative search word input as described above from the shopping program of the Internet portal site 20, and the open API of the Internet portal site 20 By using the search results, the popular search term data including the category information, the monthly search amount, and the number of registered products, respectively, may be obtained.

To this end, the data acquiring unit 120 may include a product category information collecting unit 121, a popular search term data obtaining unit 122, and a popular search term data error removing unit 123.

The product category information collecting unit 121 may collect the product category information of the first ranking ranking for the representative search word input by the seller in association with the shopping program of the Internet portal site 20.

For example, as shown in FIG. 4, if a user inputs' red flavor 'in Naver's shopping program, a search result is displayed. In this case,' food> included in the product information corresponding to the first place in the shopping ranking order Product category information, such as agricultural products> fruits> citrus fruits. More specifically, the product category information collecting unit 121 performs a crawl on the shopping search program of the Internet portal site 20 based on the representative search word input by the seller, ranking the first ranking related to the representative search word. Product information category information can be collected.

The popular search term data obtaining unit 122 is provided with a popular search term for a predetermined period of time based on the product category information of the ranking number 1 using the open API of the Internet portal site 20, and based on the popular search term. The popular search term data, that is, the category information, the monthly search amount, and the number of registered products, which are ranked in the top ranking rank for each of the popular search terms related to the product category information in the ranking rank # 1, may be obtained. At this time, the monthly search amount included in the popular search term data may be obtained by adding the monthly search amount in the PC version and the monthly search amount in the mobile version for each popular search word.

For example, as shown in FIG. 5, the product category information of the ranking ranking 'Food> Agricultural Products> Fruits> Citrus' is sequentially entered in the field item, and the data for the period '1 year' is searched in the period item. You can do that. The search result according to the input value may be provided as shown in FIG. 6, and a plurality of popular search words 'TOP 500' may be displayed. Thereafter, the data about the 500 popular search words, that is, the popular search word data may be obtained, and the obtained popular search word data may include monthly search volume (monthly sum) and number of registered products by popular search word (keyword) as shown in FIG. 7. The number of shopping items) and the product category information (the first category) of the ranking rank 1 may be provided in a list. In this case, the monthly search amount (monthly sum) may be provided as a sum of the monthly search amount (monthly PC) of the PC version and the monthly search amount (monthly M) of the mobile version.

The popular search term data error removing unit 123 automatically deletes the popular search term data item other than the product category information of the ranking ranking of the representative search term input by the seller among the category information of the popular search term data, thereby removing an error about the data. Can be removed

For example, as shown in FIG. 8, 'Food> Agricultural Products> Fruit> Cheonhyeyang' or category information other than 'Food> Agricultural Products> Fruits> Citrus', which is the product category information of the ranking ranking # 1 in the '1st category' item You can remove or filter out data errors by removing the 'keyword' entry itself without.

As shown in FIG. 9, the optimal search term providing unit 130 may calculate the sum of monthly search volume for each popular search term (summed monthly score) and the supply and demand ratio for each popular search term based on the popular search term data from which data errors have been removed. Scores (demand supply cost scores), respectively, and calculate the harmonic mean value (harmonized average) of the calculated sum of monthly search sums (monthly sum scores) and demand supply ratio scores (demand supply cost scores). As shown in FIG. 10, the search term meta information may be provided by sorting the popular search words according to the matched average value.

To this end, the optimal search term providing unit 130 may include a base data calculator 131, a main data calculator 132, a popular search term providing unit 133, and an optimal search term meta information applying unit 134.

The base data calculator 131 may calculate the sum of the monthly search volume for each popular search word, the supply and demand ratio for each popular search word, and the supply and demand ratio for each popular search word based on the popular search word data.

More specifically, the base data calculator 131 may calculate the sum of the monthly search amount sums per popular search word according to Equation 1 below.

[Equation 1]

In Equation 1, a is the monthly search volume for each popular search term (Month Sum), MIN_a is the minimum value of the popular search term range for the monthly search volume (Month Sum), and MAX_a is the total popular search term for the monthly search volume (Month Sum). Indicates the maximum value in the range.

In addition, the base data calculation unit 131 may calculate the demand-supply ratio (B) for each popular search word according to Equation 2 below.

[Formula 2]

In Equation 2, b1 is a monthly search volume for each popular search word (monthly sum), and b2 represents the number of registered products (shopping number) for each popular search word. For more popular search terms, the more the search volume of consumers than the number of products sold, that is, the number of shopping, may mean a search term that can be well exposed to consumers. However, the demand-supply ratio (B) of each popular search word should also be calculated to provide more accurate results by calculating the demand-supply ratio score.

Accordingly, the base data calculator 131 may calculate the demand-supply ratio score C according to Equation 3 below.

[Equation 3]

In Equation 3, B is the supply and demand ratio by popular search terms, MIN_B is the minimum value of the full range of popular search terms for supply and demand ratio, and MAX_B is the maximum value of the full search term for demand and supply ratio.

 The main data calculator 132 may calculate a harmonic mean value (harmonized average) for the monthly search sum total score (monthly sum score) and the demand supply ratio score (demand supply cost score).

In this case, the main data calculator 132 may calculate the harmonic mean value D according to Equation 4 below.

[Equation 4]

In Equation 4, A is the sum of the monthly search volume by the popular search terms (monthly sum score), and C is the supply and demand ratio score (demand demand score).

The popular search term providing unit 133 may sort the harmonic mean values calculated for each popular search word in descending order, and then may provide the sorted popular search words.

For example, as shown in FIG. 9, the harmonic mean values in the popular search term data are sorted in ascending order, so that the seller can check and select the sorted popular searches as shown in FIG. 10. It can be provided as a table containing search terms and monthly searches.

The optimal search term meta information applying unit 134 applies the selected popular search word among the popular search terms provided through the popular search term providing unit 133 to the search term meta value to provide the optimal search term tag, and provides the provided optimal search term tag online. Expose to a sales site.

For example, as shown in FIG. 11, an exposed brand name, that is, a search word selected from the popular search words shown in FIG. 10 may be corrected. That is, the 'red flavor' inputted as the first representative search word may be corrected as 'Jeju red flavor seasonal 5kg'.

In addition, as shown in FIG. 12, the information of the food category information 'food> agricultural products> fruits> citrus' of the ranking ranking collected through the above process can be applied after copying through a copy function, It can be applied after the popular search word 'Jeju red flavored season 5kg' selected as the best keyword is copied, and after the other popular search terms 'Jeju red flavored, red flavored season, red flavored 5kg' selected as the query tag information Can be applied. Accordingly, as shown in FIG. 13, if the meta information in the shopping program of the Internet portal site 20 is checked, the above-mentioned search word tag information is registered and exposed to consumers so that it can be easily searched when searching for 'red flavor'. do.

14 to 17 are diagrams illustrating an execution screen of a mobile version of a system for providing an optimal search word of a merchandise according to an embodiment of the present invention.

First, as shown in FIG. 14, when a representative search word of a product to be registered is input, five exposed search words are recommended as shown in FIG. 15, and a seller may select an appropriate keyword from among the recommended search words.

Thereafter, as shown in FIG. 16, the product name may be corrected with the selected keyword, and as shown in FIG. 17, the recommended keyword is copied to the product category, the product name, and the tag item, respectively, so that the keywords for the corresponding item are respectively displayed. It can be applied as a product category, a product name, a tag.

What has been described above is only one embodiment for implementing an optimal search word providing system for a sale product according to the present invention, the present invention is not limited to the above embodiment, as claimed in the following claims Without departing from the gist of the present invention, those skilled in the art to which the present invention pertains to the technical spirit of the present invention to the extent that various modifications can be made.

100: Optimal query provision system
110: representative search word input unit
120: data acquisition unit
121: product category information collection unit
122: popular search term data acquisition unit
123: remove the popular query data error
130: Optimal search unit
131: base data calculation unit
132: main data calculator
133: Popular search provider
134: Optimal query meta information application unit
10: seller communication terminal
20: Internet portal site
30: Consumer Communication Terminal

Claims (4)

A representative search word input unit for receiving a representative search word of a product to be sold;
Collects product category information of the ranking ranking for the representative search word by linking with the shopping program of the Internet portal site, and ranks the ranking ranking of a number of popular search terms related to the product category information using the open API of the Internet portal site. A data acquisition unit for acquiring popular search word data including category information, a monthly search amount, and a registered product number of a; And
Computing the sum of the monthly search volume by the popular search term and the demand and supply ratio score by the popular search term based on the popular search term data, and calculating the harmonic mean value of the calculated sum of the monthly search volume and the demand and supply ratio score And an optimal search term providing unit for arranging the popular search terms according to the calculated harmonic mean values and providing search term meta information.
The optimal search term providing unit,
A base data calculation unit configured to calculate a sum of monthly search volume for each popular search word, a demand supply ratio for each popular search word, and a demand supply ratio for each popular search word based on the popular search word data;
A main data calculator configured to calculate a harmonic mean value of the sum of the monthly search amount and the demand-supply rate ratio score;
A popular search word provider for selectively selecting the popular search word in which the harmonic mean values are arranged in descending order; And
Applying the most popular search terms selected from the popular search terms provided through the popular search word providing unit to the search query meta-values to provide in the form of an optimal search query tag, and includes an optimal search query meta information application unit for exposing the provided best search query tags to online sales sites,
The base data calculator,
The sum of the monthly search volume sums (A) of the popular search terms is calculated according to the following formula,

A is a monthly search volume for each popular search term, MIN_a is a minimum value of the full range of popular search terms for the monthly search volume, and MAX_a is a maximum value of the full search term range for the monthly search volume,
The demand-supply ratio (B) for each popular search term is calculated according to the following formula,

B1 is the monthly search volume by popular search terms, b2 is the number of registered products by popular search terms,
The demand-supply ratio score (C) is calculated according to the following formula,

B is the supply-demand ratio by popular search term, the MIN_B is the minimum value of the full range of popular search terms for the supply-demand ratio, and the MAX_B is the maximum value of the full-range search term for the supply-demand ratio,
The main data calculator,
The harmonic mean value (D) is calculated according to the following formula,

Wherein A is the sum of the monthly search amount by the popular search word, C is the supply and demand search system, characterized in that the supply-demand ratio.
According to claim 1,
The data acquisition unit,
A product category information collecting unit configured to collect the product category information of the ranking ranking for the representative search word by crawling a shopping program of an internet portal site based on the representative search word;
Receive the popular search term for a predetermined period of time based on the product category information using the open API of the Internet portal site, and obtain the popular search term data based on the popular search term, wherein the monthly search amount is for each popular search term. Popular search term data acquisition unit for obtaining the sum of the monthly search amount in the PC version and the monthly search amount in the mobile version; And
And a popular search term data error elimination unit for deleting a popular search term data item that is not the product category information for the representative search word among the category information of the popular search term data.
delete delete

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