KR102065929B1 - Method and system for providing mobile advertisement service - Google Patents

Abstract

The present invention relates to a mobile advertising service method and system that can increase the effectiveness of advertising by providing a customized mobile advertising service, the method comprising: registering a contact of at least one advertiser in a phone book; Receiving at least one mobile advertisement message issued from an advertiser registered in the phone book; Notifying reception of the mobile advertisement message; And displaying the received mobile advertisement message according to the confirmation request signal of the mobile advertisement message.

Description

Mobile advertising service method and system {METHOD AND SYSTEM FOR PROVIDING MOBILE ADVERTISEMENT SERVICE}

The present invention relates to a mobile advertising service method and apparatus, and more particularly to a mobile advertising service method and system that can increase the effect of advertising by providing a customized mobile advertising service.

Recently, thanks to the remarkable development of information and communication technology and semiconductor technology, the spread and use of portable terminals is increasing rapidly. In particular, recent portable terminals have reached the stage of mobile convergence, which does not stay in their own traditional areas, but encompasses the range of other terminals. In the case of a mobile communication terminal, in addition to general communication functions such as voice call and message transmission and reception, a TV viewing function (for example, a mobile broadcast such as Digital Multimedia Broadcasting (DMB) or Digital Video Broadcasting (DVB)) and a music playback function (for example, It provides various functions such as MP3 (MPEG Audio Layer-3), picture taking function, data communication function, internet access function and short range wireless communication function.

On the other hand, as the mobile communication service is developed and the portable terminal becomes a necessity of the modern man, the interest in the mobile advertisement service using the portable terminal has recently increased. However, current mobile advertising services unilaterally send advertising messages to an unspecified number regardless of the user's intention. That is, the conventional mobile advertising service method has a problem that gives the user an unpleasantness due to the spam (Spam) message. At this time, the user registers as a spam number so as to no longer receive the message of the corresponding number, or deletes without checking the contents of the advertisement message. That is, the conventional mobile advertising service method has a problem that it is difficult to expect the effect of advertising exposure or information provision. Accordingly, in recent years, there is a demand for a mobile advertising service method capable of increasing the advertising effect by providing customized mobile advertising.

Therefore, the present invention was devised to solve the above-mentioned problems of the prior art, and an object of the present invention is to provide a mobile advertising service method and system capable of receiving only mobile advertising messages issued by a specific advertiser based on a phone book. .

Another object of the present invention is to provide a mobile advertisement service method and system for displaying a mobile advertisement message with a download history among the received mobile advertisement messages first.

Another object of the present invention is to provide a mobile advertising service method and system that can automatically manage the database of the customer information registered by the advertiser's telephone number, and efficiently publish a mobile advertising message using the database of the customer information. To provide.

Mobile advertising service method according to a preferred embodiment of the present invention for achieving the above object comprises the steps of registering the contact information of at least one advertiser in the phone book; Receiving at least one mobile advertisement message issued from an advertiser registered in the phone book; Notifying reception of the mobile advertisement message; And displaying the received mobile advertisement message according to the confirmation request signal of the mobile advertisement message.

Mobile advertising service method according to another embodiment of the present invention for achieving the above object comprises the steps of: detecting the execution of the mobile advertising app; Receiving at least one mobile advertisement message upon detecting execution of the mobile advertisement app; And arranging and displaying the received at least one mobile advertisement message according to a preset rule, wherein sorting and displaying the received at least one mobile advertisement message is based on a download history of at least one of a coupon, an invitation, and a stamp. The mobile advertisement message, the mobile advertisement message issued by the advertiser registered in the phone book, and the other mobile advertisement message are displayed in this order.

Mobile advertising service method according to another embodiment of the present invention for achieving the above object comprises the steps of: receiving the contact information of the advertiser subscribed to the mobile advertising service; Receiving a phonebook of a subscriber subscribed to the mobile advertisement service; Searching whether the contact information of the advertiser is registered in the subscriber's phonebook; And automatically registering subscriber information in which the contact information of the advertiser is registered in the phonebook in the customer information database of the advertiser as a result of the search.

Mobile advertisement service method according to another embodiment of the present invention for achieving the above object is the step of generating a mobile advertising message; Receiving input of advertisement information of the mobile advertisement and a customer grade to which the mobile advertisement message is to be sent; And transmitting the mobile advertisement message to a mobile terminal of a customer having the input customer grade.

Mobile advertisement service method according to another embodiment of the present invention for achieving the above object comprises the steps of receiving a request to generate a QR code; Receiving input of template selection information for generating the QR code and message information to be inserted on the template; And issuing a QR code using the template selection information and the message information.

Mobile advertisement service system according to a preferred embodiment of the present invention for achieving the above object is received and stored a phone book from at least one mobile terminal, and when receiving a request to send a mobile advertisement message of a specific advertiser A mobile advertisement server for searching for a mobile terminal including a contact information of the specific advertiser in a phone book and transmitting the mobile advertisement message to the searched at least one mobile terminal; Storing contact information of at least one advertiser in a phone book, receiving at least one mobile advertisement message issued from an advertiser registered in the phone book, notifying reception of the mobile advertisement message, and requesting confirmation of the mobile advertisement message In accordance with, characterized in that it comprises a mobile terminal for displaying the received mobile advertising message.

A mobile terminal according to an embodiment of the present invention for achieving the above object is a memory unit for storing a phone book including a contact of at least one advertiser; A communication unit for transmitting the phone book to a mobile advertisement server and receiving at least one mobile advertisement message issued from an advertiser registered in the phone book; A display unit displaying a reception notification of the mobile advertisement; And a control unit controlling the display unit to display the received mobile advertisement message according to the confirmation request signal of the received mobile advertisement message.

A mobile terminal according to another embodiment of the present invention for achieving the above object includes a memory unit for storing a mobile advertising app; A location information receiver configured to receive current location information; A communication unit configured to receive at least one mobile advertisement message issued by an advertiser existing within a predetermined range based on the current location information when the execution of the mobile advertisement app is detected; A display unit for arranging and displaying the received at least one mobile advertisement message according to a preset rule; And a controller configured to display the mobile advertisement message in order of displaying a mobile advertisement message including at least one of a coupon, an invitation, and a stamp, a mobile advertisement message issued by an advertiser registered in a phonebook, and other mobile advertisement messages. It is characterized by including.

Phonebook server according to a preferred embodiment of the present invention for achieving the above object is a phonebook server for managing the customer information of the advertiser, the phonebook server is the contact information of the advertiser subscribed to the mobile advertising service and the mobile advertising service Receive a subscriber's phonebook, search whether the advertiser's contact information is registered in the subscriber's phonebook, and automatically register the contact information of the subscriber who registered the advertiser's contact information with the phonebook in the advertiser's customer information database. Characterized in that.

A mobile advertisement web server according to a preferred embodiment of the present invention for achieving the above object is a mobile advertisement web server that supports the generation of mobile advertisement messages, wherein the mobile advertisement web server is a mobile advertisement message from a logged-in computer In response to the request for generation, a web page for generating a mobile advertisement for inputting advertisement information for generating the mobile advertisement message and a customer rating to which the mobile advertisement message is to be transmitted is transmitted to the computer. When receiving the issue request, characterized in that for transmitting the mobile advertisement message generated using the advertisement information to the mobile terminal of the customer having the customer rating entered in the web page.

In accordance with another aspect of the present invention, a mobile advertisement web server supports a QR code generation. The mobile advertisement web server requests generation of a QR code from a logged-in computer. In case of receiving the code, a web page for generating a QR code for inputting template selection information for generating the QR code and message information to be inserted on the template is transmitted to the computer, and a QR code generation command is received from the computer. When receiving, characterized in that the QR code is issued using the template selection information and the message information input from the web page.

As described above, the mobile advertisement service method and system according to an exemplary embodiment of the present invention may automatically manage and manage a database of customer information about a customer who registers contact information of an advertiser in a phone book. As a result, the advertiser according to the present invention can efficiently transmit a mobile advertisement message to users who register their information. Accordingly, the present invention can maximize the effect of the advertisement, it is possible to reduce the advertising costs generated by sending the mobile advertisement message indiscriminately to a plurality of unspecified mobile terminal.

Meanwhile, the user may receive only the mobile advertisement message issued by the advertiser stored in the phone book of the mobile terminal. For this reason, the present invention can prevent the user from being uncomfortable due to the reception of spam advertisements. In addition, when outputting the received mobile advertising messages, the present invention preferentially displays mobile advertising messages in which download histories such as coupons, invitations, and stamps exist, thereby improving user convenience.

1 is a view schematically showing a system for providing a mobile advertising service according to an embodiment of the present invention.
2 is a block diagram schematically illustrating a configuration of a portable terminal according to an exemplary embodiment of the present invention.
3 is a flowchart illustrating a method for receiving a mobile advertisement message according to a first embodiment of the present invention.
4 to 6 are screen views illustrating a method for receiving a mobile advertisement message according to a first embodiment of the present invention.
7 is a flowchart illustrating a method for receiving a mobile advertisement message according to a second embodiment of the present invention.
8 to 16 illustrate screens for explaining a method for receiving a mobile advertisement message according to a second embodiment of the present invention.
17 is a flowchart illustrating a customer information database management method according to an embodiment of the present invention.
18 is a flowchart illustrating a mobile advertisement publishing method according to an embodiment of the present invention.
19 is a flowchart illustrating a method of generating a QR code according to an embodiment of the present invention.
20 to 23 are screen diagrams for describing a mobile advertisement publishing method according to an embodiment of the present invention.
24 is a screen diagram illustrating a QR code issuing method according to an embodiment of the present invention.
25 to 28 are exemplary screens showing statistical information on the usage status of a mobile advertisement message according to an embodiment of the present invention.
29 is a diagram illustrating a screen displaying detailed information on check-in information according to an exemplary embodiment of the present invention.
30 to 31 are diagrams illustrating screens for managing profile information of an advertiser according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. At this time, it should be noted that the same components in the accompanying drawings are represented by the same reference numerals as possible. In addition, detailed descriptions of well-known functions and configurations that may blur the gist of the present invention will be omitted.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely presented specific examples to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

1 is a view schematically showing a mobile advertising system for providing a mobile advertising service according to an embodiment of the present invention.

Referring to FIG. 1, the mobile advertisement system includes a mobile terminal 100, a mobile advertisement server 200, a mobile communication network 400, an internet network 500, a mobile advertisement web server 600, and a computer. PC, 700).

The portable terminal 100 may be a mobile communication terminal, a tablet personal computer (PC), a smart phone, or the like, which can receive a mobile advertisement message through the mobile communication network 400. The mobile advertising message may include a coupon, an invitation, a news, a stamp card, and the like.

The mobile terminal 100 may synchronize a phone book with the mobile advertisement server 200. In detail, the mobile terminal 100 may synchronize a phonebook with the mobile advertisement server 200 whenever a certain period or phonebook information is changed (deleted, added, or modified). For example, when the contact information (phone number) of at least one advertiser is registered in the phone book, the portable terminal 100 may transmit the contact information to the mobile advertisement server 200. The contact information of the advertiser is manually registered through the phone book menu of the mobile terminal 100, or registered through the input contact menu input after selecting a specific advertiser log record in the call or message transmission and reception log record, or previously received mobile advertising message This can be registered through the Add Contact menu entry.

Thereafter, the mobile terminal 100 may receive at least one mobile advertisement message issued from an advertiser registered in a phone book, and notify the user of the reception of the mobile advertisement message. In this case, the mobile terminal 100 may notify the reception of the mobile advertisement message based on the phone book. When the confirmation request signal of the mobile advertisement message is input, the mobile terminal 100 may display the received mobile advertisement message. A detailed description of the method for displaying the received mobile advertisement message will be described later with reference to FIGS. 3 to 6.

Meanwhile, the mobile terminal 100 may include a mobile advertisement app (Application) for receiving a mobile advertisement message. When the mobile advertisement app is executed, the portable terminal 100 may receive at least one mobile advertisement message, and display the received at least one mobile advertisement message in a sorted manner according to a preset rule. For example, the mobile terminal 100 may preferentially display a mobile advertisement message in which a download history of at least one of coupons, invitations, and stamp cards included in the mobile advertisement message exists. The mobile terminal 100 may display the mobile advertisement messages having the same priority (for example, the mobile advertisement messages having the download history) in the order of distance. A detailed description of the method for receiving and displaying the mobile advertisement message through the mobile advertisement app will be described later with reference to FIGS. 7 to 16.

On the other hand, the mobile terminal 100 may operate similarly to the PC 700 described later when providing the Internet access function.

The mobile advertisement server 200 is a server for controlling a mobile advertisement service and may receive and store a phonebook from at least one or more portable terminals 100. In addition, the mobile advertisement server 200 may periodically update the phonebook received from the individual through a synchronization service. The mobile advertisement server 200 receives a mobile advertisement from an advertiser, searches for phonebooks received from the mobile terminals 100, and transmits the contact information (for example, a phone number) of the advertiser to the mobile terminal. Send mobile ads. The mobile advertisement server 200 may include a mobile advertisement management server 210, a phone book server 220 and a push server 230.

The mobile advertisement management server 210 is a server for receiving and managing mobile advertisements transmitted by an advertiser. That is, the mobile advertisement management server 210 may receive a mobile advertisement from an advertiser and store the received mobile advertisement for a predetermined period of time. The mobile advertisement management server 210 transmits the stored mobile advertisement message to the corresponding portable terminals (portable terminals storing contact information of the advertiser who issued the mobile advertisement message in the phone book).

The phone book server 220 may receive and store the phone book of the mobile terminal 100, and keep the received and stored phone book up to date through a synchronization service. In addition, the phone book server 220 may manage customer information of the advertiser. In detail, the phone book server 220 may automatically generate a customer information database for the advertiser by collecting information on the mobile terminals including the phone number of the advertiser in the phone book. A detailed description of the customer information database generation method will be described later with reference to FIG. 17.

The push server 230 is a server supporting a push service. That is, the push server 230 may transmit the received mobile advertisement message to the corresponding mobile terminal in a push manner. Alternatively, the push server 230 may transmit only a notification message indicating that there is a mobile advertisement message to receive to the corresponding mobile terminal.

Meanwhile, the mobile advertisement management server 210, the phone book server 220, and the push server 230 are illustrated in the above, but may be configured as one server. In addition, at least one of the mobile advertisement management server 210 and the phone book server 220 may be included in the mobile advertisement web server 600.

The mobile advertisement web server 600 is a web that allows advertisers (or operators) to create and manage mobile advertisement messages through a PC 700 such as a notebook PC, a desktop PC, a netbook, and the like. The server that provides the service. That is, the mobile advertisement web server 600 may transmit various web pages for providing the mobile advertisement service to the PC 700. A detailed description of the web page will be described later with reference to FIGS. 20 through 31. Meanwhile, the mobile advertisement web server 600 may include the functions of the mobile advertisement management server 210 and the phone book server 220.

The PC 700 accesses the mobile advertisement web server 600 to generate a mobile advertisement message including news, coupons, invitations, stamp cards, QR codes, and the like. The Internet 700 and the mobile communication network 400 Through the mobile advertising message can be sent to the mobile terminal of the customer. To this end, the PC 700 displays an initial screen for providing a mobile advertisement service when the login is completed, and in response to an input signal input from the initial screen, news, coupons, invitations, stamp cards or QR codes. The generation request, the statistical information viewing request, the profile information viewing request, and the like may be transmitted to the mobile advertisement web server 600. The PC 700 may receive a web page corresponding to the request from the mobile advertisement web server 600 and output it on the screen. A detailed description thereof will be described later with reference to FIGS. 20 to 31.

2 is a block diagram schematically illustrating a configuration of a portable terminal according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the mobile terminal 100 according to an embodiment of the present invention includes a control unit 110, a memory unit 120, a storage unit 125, a display unit 130, an input unit 140, and a communication unit 150. ), An audio processor 160, a location information receiver 170, a short range wireless communication unit 180, an external input / output unit 190, and a camera unit 195. The memory unit 120 may include an operating system 121, a mobile advertisement app 122, and a phone book 123.

The location information receiver 170 may receive location information through a satellite navigation device (eg, a Global Positioning System (GPS), a Global Navigation Satellite System (GNSS), Glonass, etc.). In detail, the location information receiving unit 170 may receive signals from at least three satellites and analyze the received at least three signals to calculate current location information of the mobile terminal 100. The location information of the mobile terminal 100 is used to receive location-based mobile advertisements. For example, the location information receiver 170 according to an embodiment of the present invention is activated when the mobile advertisement app 122 is executed under the control of the controller 110 to calculate and calculate location information of the mobile terminal 100. The location information may be transmitted to the mobile advertising server 200 or the mobile advertising web server 600 through the communication unit 150.

The short range wireless communication unit 180 supports short range wireless communication with another portable terminal. The short range wireless communication unit 180 may support Near Field Communication (NFC) and Radio Frequency IDentification (RFID). Here, NFC and RFID are well known in the art, so it will be apparent to those skilled in the art, so a detailed description thereof will be omitted. In particular, the short range wireless communication unit 180 according to the present invention may receive a mobile advertisement message. For example, the short range wireless communication unit 180 may receive a mobile advertisement message from a short range wireless communication device installed at an entrance of a restaurant, a department store, a mart, or the like. In detail, the mobile terminal 100 may receive a mobile advertisement message from the short range wireless communication device when passing through the entrance, or receive a mobile advertisement message when contacting the short range wireless communication device installed at the entrance.

The external input / output unit 190 serves as an interface for connecting the portable terminal 100 and an external terminal (eg, a charger, earphone, PC, etc.). The external input / output unit 190 may include an interface of a USB standard, an interface of a micro USB standard, an interface of a 4-pole earphone standard, and the like. Alternatively, the external input / output unit 190 may include an interface of a specific standard according to the manufacturer of the mobile terminal 100.

The camera unit 195 is a device for photographing a subject. The camera unit 195 may convert an image photographing the subject into an electrical signal and store the digital data. The camera unit 195 may be implemented as a charge coupled device (CCD) image sensor or a complementary metal oxide semiconductor (CMOS) image sensor. The camera unit 195 may support a photo capture function and a video capture function. In particular, the camera unit 195 according to the present invention may be driven when inputting a scan menu of a QR code to capture a QR code. The captured QR code is transmitted to the controller 110.

The audio processor 160 may be formed of an acoustic component that transmits and receives an audio signal to perform encoding and decoding. The audio processor 160 may include a codec and an audio amplifier. The audio processor 160 is connected to a microphone MIC and a speaker SPK, converts an analog voice signal input from the microphone MIC into a digital voice signal, converts the data into a digital voice signal, and transmits the data to the controller 110. The digital voice signal input from the controller 110 may be converted into an analog voice signal and output through the speaker SPK. In addition, the audio processor 160 may output various audio signals generated from the portable terminal 100 through the speaker SPK. For example, the audio processor 160 may output an audio signal corresponding to playing an MP3 file or a video file through a speaker SPK. In particular, the audio processor 160 according to the present invention may output an effect sound for notifying reception of the mobile advertisement message.

The communication unit 150 may form a communication channel for a call and a communication channel for data transmission. In particular, the communication unit 150 according to the present invention may transmit the phone book 123 to the mobile advertising server 200 under the control of the control unit 110. In detail, the communication unit 150 transmits the phone book to the mobile advertisement server 200 periodically or when a change (deletion, modification, addition) of the phone book 123 occurs for synchronization (ron) under the control of the control unit 110. Can transmit In addition, the communication unit 150 may receive a mobile advertisement message issued by an advertiser registered in the phone book 123 from the mobile advertisement server 200.

In addition, when the mobile advertisement app 122 is executed, the communication unit 150 may transmit a connection request signal to the mobile advertisement web server 600 under the control of the controller 110. The access request signal may include an ID and a password. When the communication unit 150 is connected to the mobile advertisement web server 600, the communication unit 150 may transmit location information of the mobile terminal 100 under the control of the controller 110. The communication unit 150 may receive a mobile advertisement message issued by advertisers existing within a predetermined distance from the current location from the mobile advertisement web server 600. In addition, when the search method () of the mobile advertisement message is changed, the communication unit 150 transmits the changed search method to the mobile advertisement web server 600, and transmits the changed search method to the changed search method. Receive a corresponding mobile advertising message.

The communication unit 150 may transmit a download request signal of a coupon or a stamp included in the mobile advertisement message to the mobile advertisement server 200 or the mobile advertisement web server 600. In addition, the communication unit 150 may transmit comments, star rating information, etc. input by the user to the mobile advertisement server 200 or the mobile advertisement web server 600. In addition, the communication unit 150 transmits various control signals for controlling the reception and display of the mobile advertisement to the mobile advertisement server 200 or the mobile advertisement web server 600, and transmits a response signal to the control signal. 200 or from the mobile advertising web server 600. A detailed description thereof will be described later with reference to the screen examples of FIGS. 4 to 6 and 8 to 16.

Meanwhile, the communication unit 150 may form a communication channel with the mobile advertising web server 600 through the mobile communication network 400 and the internet network 500. For example, the communication unit 150 may establish a communication channel with the mobile advertisement web server 600 by using a local area wireless communication network (not shown) such as Wi-Fi or a wired internet network through a wired cable. have. In this case, the portable terminal 100 may operate similar to the PC 700 as described above.

The input unit 140 may receive numeric or various character information, and may include input keys and function keys for setting various functions and controlling functions of the portable terminal 100. For example, the input unit 140 may include a call key for a voice call request, a video call key for a video call request, an end key for requesting an end of a voice call or a video call, a volume key for adjusting an output volume of an audio signal, and Direction keys and the like. In particular, the input unit 140 according to the present invention may transmit various control signals for controlling the mobile advertisement service to the control unit 110. The input unit 140 may be any one of input means such as a touch pad, a touch screen, a key pad, a joystick, a wheel key, and the like. Or a combination thereof.

The display unit 130 displays various menus of the mobile terminal 100, information input by the user, or information for providing the information to the user. For example, the display unit 130 may provide various screens such as a standby screen, a message writing screen, a call screen, etc. according to the use of the mobile terminal 100. In particular, the display unit 130 according to the present invention may display a screen for notifying the reception of the mobile advertising message, a screen for displaying the received mobile advertising message according to a preset search method, various screens according to the execution of the mobile advertising app, etc. Can be. Detailed description thereof will be described later with reference to the screen example. The display unit 130 may be formed of a liquid crystal display, an organic light emitting diode (OLED), an active matrix organic light emitting diode (AMOLED), or the like. Meanwhile, when the display unit 130 is formed as a touch screen, the display unit 130 may perform a function of the input unit 140.

The memory unit 120 may store a user data, including a program necessary for operating a function according to an embodiment of the present invention. For example, the memory unit 120 may control a program for controlling the overall operation of the portable terminal 100, an operating system (OS) 121 for booting the portable terminal 100, and other options of the portable terminal 100. (Options) For example, an application program required for a camera function, a sound playback function, an image or video playback function, a short range wireless communication function, or the like can be stored. In addition, the memory unit 120 may store user data, such as a text message, a game file, a music file, a movie file, etc., generated according to the use of the mobile terminal 100. In particular, the memory unit 120 according to the present invention may store a phone book management program for managing the phone book 123. The phone book management program may transmit the phone book 123 to the phone book server 220 of the mobile advertisement server 200 and control the synchronization of the phone book 123. In addition, the phone book management program may manage the phone book 123 and the mobile advertising message in conjunction. For example, the phonebook management program may display whether a mobile advertisement message exists for each item of the list when the phonebook list is output. The presence or absence of the mobile advertisement message may be indicated by an icon in the form of a number. When a specific item is selected from the list, the phonebook management program may output detailed information of the selected item. The detailed information may include a phone book information display area and a mobile advertisement display area. A detailed description of the reception and display of such a phonebook-based mobile advertisement message will be described later with reference to FIGS. 3 to 6.

In addition, the memory unit 120 may store the mobile advertising app 122. The mobile advertisement app 122 may receive mobile advertisement messages issued by advertisers within a predetermined range based on the current location of the mobile terminal 100 and display them according to various search methods. A detailed description of the reception and display of the mobile advertisement message using the mobile advertisement app 122 will be described later with reference to FIGS. 7 to 16.

The storage unit 125 is a device for storing user data. The storage unit 125 may be mounted separately from the memory unit 120 or may be allocated by dividing a portion of the storage area of the memory unit 120 and an external memory such as an SD card, a micro SD card, a tea flash card, and the like. It may include.

The controller 110 may control an overall operation of the mobile terminal 100 and a signal flow between internal blocks of the mobile terminal 100. Signal flows between the internal blocks may be performed through a bus. For example, the controller 110 may be a central processing unit (CPU), an application processor, or the like. In particular, the controller 110 according to the present invention may control the reception and display of the mobile advertisement message based on the phone book 123 or the mobile advertisement app 122. A detailed description of the control unit 110 will be described later with reference to FIGS. 3 to 16.

On the other hand, although not shown in Figure 2, the mobile terminal 100 according to the present invention is to provide additional functions such as a broadcast receiving module for broadcast reception, a digital sound source playback module such as an MP3 module, and a proximity sensor module for proximity sensing. The components may further optionally be included. These components may not be enumerated because all of them vary according to the convergence trend of digital devices. However, the mobile terminal 100 according to the present invention may add components that are on the same level as those mentioned above. It may include.

3 is a flowchart illustrating a method for receiving a mobile advertisement message according to a first embodiment of the present invention.

Referring to FIG. 3, the controller 110 of the mobile terminal 100 according to an embodiment of the present disclosure may detect phonebook registration of at least one advertiser's contact information (eg, a phone number) in step 301. In the phone book registration step of registering the contact of the advertiser in the phone book manually through the phone book menu of the mobile terminal 100, a call or message transmission and reception log input of the particular advertiser after selecting the log record of the particular advertiser input menu At least one of the step of registering the contact information of the advertiser in the phonebook and the step of automatically registering the contact information of the advertiser in the phonebook corresponding to the input of the contact addition menu included in the received mobile advertisement message.

Next, the controller 110 may receive a mobile advertisement message issued by the advertiser registered in the phone book in step 303. In detail, the controller 110 transmits the contact information of the advertiser registered in step 301 to the mobile advertisement server 200 and transmits only the mobile advertisement message issued by the advertiser registered in the phone book. ) Can be requested. Alternatively, the controller 110 receives a broadcasted mobile advertisement message from advertisers, parses the contact information of the advertiser from the received mobile advertisement message, and if the parsed advertiser contact information is registered in the phone book. May receive a mobile advertising message.

The controller 110 may notify the reception of the mobile advertisement message in step 305. For example, the controller 110 displays a number icon indicating the number of unconfirmed mobile advertisement messages on one side or an indicator area of a home screen, or displays a notification bar indicating the number of unconfirmed mobile advertisement messages in response to the phone book menu input. The mobile phone message list may be displayed to notify the reception of the mobile advertisement message. Alternatively, the controller 110 may notify the reception of the mobile advertisement message through the combination of the above examples. In addition, the controller 110 outputs a preset sound effect through the speaker SPK of the audio processor 160, or outputs a vibration corresponding to the preset vibration pattern through a vibration generator (not shown) to display a mobile advertisement message. It can notify the reception of the.

Next, the controller 110 may display the received mobile advertisement message in response to the confirmation request signal input of the mobile advertisement message in step 307. For example, the controller 110 may arrange and display at least one contact including a mobile advertisement message according to a preset criterion when selecting a number icon displayed on one side or an indicator area of the home screen. Alternatively, when selecting the notification bar on the phone book screen, the controller 110 may arrange and display at least one contact including a mobile advertisement message according to a preset criterion.

Thereafter, when any one of the contacts including the mobile advertisement message is selected, the controller 110 may control the display unit 130 to output the detailed information screen of the selected contact. The detailed information screen may include a phone book information display area displaying contact information and a mobile advertisement display area displaying at least one mobile advertisement message received from the advertiser. Detailed description thereof will be described later with reference to FIGS. 4 to 6. As described above, the first embodiment of the present invention does not include a separate application program for managing the mobile advertisement message, and receives the mobile advertisement message in association with the phone book.

4 to 6 are screen views illustrating a method for receiving a mobile advertisement message according to a first embodiment of the present invention.

4 to 6, the controller 110 according to the first embodiment of the present invention may control the display unit 130 to output the phone book list in response to the selection of the contact menu. In this case, the phone book list according to the first embodiment of the present invention displays a notification bar 45 indicating the number of unconfirmed mobile advertisement messages as shown in the screen example of the identification code 410 of FIG. 4 at the bottom of the screen. At this time, if there is no unidentified mobile advertisement message, the notification bar 45 is not displayed. Meanwhile, the display position of the notification bar 45 and the shape of the notification bar 45 according to the first embodiment of the present invention are not limited to those shown in the screen example of the identification code 410. It will be self-evident for those of ordinary skill in Esau.

Referring to the screen example of the identification code 410, among the items of the phone book list including the mobile advertising message, the representative image 41, the advertisement type icon 42 indicating the type of the mobile advertising message, news 43 ) And name 44. The advertisement type icon 42 may include coupon icons 42a and 42b and an invitation icon 42c. At this time, the coupon icon of the identification code 42a means that the download is completed, and the coupon icon of the identification code 42b means that it has not been downloaded. Similarly, the invitation icon at 42c means not downloaded. Although not shown in FIG. 4, the advertisement type icon 42 may include a stamp card icon. In this case, the advertisement type icon 42 is displayed with a different background color according to the advertisement type so as to be visually distinguished. In addition, each item of the phone book list may include a plurality of advertisement type icons as shown in the screen example of the identification code 420.

The news 43 may be displayed at the bottom of the name 44, as shown in the screen example of the identification code 410. Meanwhile, the remaining screen elements of the phone book list are the same as the conventional phone book list which is generally used, and thus detailed description thereof will be omitted.

When the notification bar 45 is selected (for example, touched) in the same state as the screen example of the identification code 410, the controller 110 arranges at least one contact including a mobile advertisement message according to a preset criterion. I can display it. For example, as illustrated in the screen example of the identification code 420 of FIG. 4, contacts including an unconfirmed mobile advertisement message may be displayed first. In this case, the controller 110 may display contact items including an unconfirmed mobile advertisement message so as to be visually distinguished. For example, the controller 110 may differently display a background color of a contact item including an unconfirmed mobile advertisement message. However, the present invention is not limited to displaying the background color of the contact item differently. For example, in another example of the present invention, the contact items including the unconfirmed mobile advertisement message may be visually distinguished by changing the font size, font color, font type, and the like.

In the same state as the screen example of the identification code 420, when a specific item is selected, the controller 110 may control the display unit 130 to output a detailed information screen of the selected specific item. For example, when the second item “McDonald” is selected in the screen example diagram of the identification code 420, the display unit 130 may output a detailed information screen such as the screen example diagram of the identification code 430. Referring to the screen example of the identification code 430, the detailed information screen is an indicator area 10, a phone book information display area 20 for displaying pre-registered contact information and at least one mobile advertising message received from the advertiser It may include a mobile advertisement display area 30 for displaying. The phone book information display area 20 may include a representative image, a name or nickname, a name area 20a in which some information of a mobile advertisement is displayed, and a contact information display area 20b. The mobile advertisement display area 30 may include at least one of a coupon, an invitation, and a stamp card image included in the mobile advertisement message.

An example screen diagram of the identification code 430 illustrates a case where a coupon image is output. In this case, referring to the coupon image, it can be seen that the coupon is before downloading through the phrase "Tap to unlock". When the before-downloading coupon image (hereinafter, the first coupon image 31) is touched (for example, tapped), the controller 110 transmits a download request signal of the corresponding coupon to the mobile advertisement server 200, whereby the mobile advertisement server ( The coupon can be downloaded from 200). When the download is completed, the controller 110 may change the first coupon image 31 into a coupon image (hereinafter referred to as a second coupon image 32) after downloading, as shown in the screen example of the identification code 440. When the first coupon image 31 and the second coupon image 32 are compared, the second coupon image 32 further includes a discount history and a barcode.

In the above, the case in which the mobile advertisement message includes a coupon has been described. Hereinafter, a detailed information screen when the mobile advertisement message includes an invitation and the case where the mobile advertisement message includes a stamp card will be described with reference to FIGS. 5A to 5C.

Referring to FIG. 5A, when a mobile advertisement message including an invitation is selected (for example, a tap), the controller 110 outputs a detailed information screen on which the first invitation image 51 is displayed on the mobile advertisement display area 30. The display unit 130 may be controlled to control the display 130. The first invitation image 51 may include an invitation content, a schedule, a place, and a sub-menu 52 for selecting one of attendance 52a, hold 52b, and non-attendance 52c.

When any one of the sub-menus 52 is selected, the controller 110 may control the display 130 to change the first invitation image 51 to the second invitation image 53 and display the same. The second invitation image 53 varies depending on the item selected in the sub menu 52. For example, referring to FIG. 5B, when the attendance 52a item is selected in the sub-menu 52 of the first invitation image 51, the controller 110 may display the first invitation image 51 in attendance. The second invitation image 53a may be changed. That is, the controller 110 may output a phrase (eg, I'm going to attend) indicating attendance instead of the sub menu 52.

Alternatively, when the hold 52b item is selected in the sub-menu 52 of the first invitation image 51, the controller 110 displays the second invitation image 53b corresponding to the hold of the first invitation image 51. Can be changed to That is, the controller 110 may output a phrase (for example, maybe I'm not sure) indicating the suspension instead of the sub menu 52.

Alternatively, when the non-participation 52c item is selected in the sub-menu 52 of the first invitation image 51, the controller 110 may display the first invitation image 51 in response to the second invitation image ( 53c). That is, the controller 110 may output a phrase (for example, No Thanks) indicating no attendance in place of the sub menu 52.

Meanwhile, when the attendance 52a or the hold 52b item is selected in the sub menu 52, the controller 110 may register the schedule information included in the invitation to the schedule management program. In detail, the controller 110 may extract schedule information from metadata of an invitation to attend or withhold, and register a schedule on a schedule management program based on the extracted schedule information. For example, as shown in the screen example of the identification code 510 of FIG. 5C, the controller 110 may register a schedule on a corresponding date (September 30) of a schedule management program (calendar program). . In this case, when the corresponding date (for example, September 30) is selected (tap) in the calendar 54, the schedule management program highlights the corresponding date and displays brief information of the schedule registered on the highlighted corresponding date (55). ) May be displayed on the bottom of the calendar 54. On the other hand, when a specific date (September 30) is selected (for example, long touch) in the calendar 54 or the brief information 55 is selected (for example, a tap), the controller 110 displays a screen of identification code 520. As shown in the exemplary diagram, the display unit 130 may be controlled to output detailed information of a schedule registered on a corresponding date.

Referring to FIG. 6, the controller 110 may control the display unit 130 to output a detailed information screen on which the first stamp card image 51 is displayed on the mobile advertisement display area 30. For example, the first stamp card image 61 may include a stamp card name, stamp card information, a download menu 62a, and a free call menu 62b, as shown in the screen example of the identification code 610. have. When the download menu 62a is selected (tap), the controller 110 may control the display unit 130 to change the first stamp card image 61 into a second stamp card image 63 and output the second stamp card image 63. . The second stamp card image 63 may include a stamp hole 63a for displaying the number of times of use and the remaining number of times, a free call menu 62b, a method of use and an expiration date, and the like. Meanwhile, the free call menu 62b may be displayed in an inactive state or may not be displayed when the advertiser does not provide it. The stamp hole 63a has a preset number (for example, 10), and the color of the stamp hole 63a is changed every time the point where the stamp card is issued or the affiliated store is used. To this end, the mobile terminal 100 receives payment information through short-range wireless communication (RFID, NFC, etc.) or a text message, and upon receiving the payment information, sets the background color of the stamp hole 63 of the corresponding stamp card image. You can change it. In detail, the mobile terminal 100 extracts contact information of a business operator (or an advertiser) from payment information upon receiving payment information, and stamps a hole of a stamp card image linked to the extracted contact information of the business operator (or advertiser). Can be changed. In this case, the business operator (or the advertiser) may include information on the number of stamps in the payment information when the payment is approved. That is, the operator may include information to change the color of the plurality of stamp holes when the customer orders a plurality in the payment information.

On the other hand, the screen example shown in Figures 4 to 6 is only an example for explaining the present invention, it will be apparent to those of ordinary skill in the art that the present invention is not limited.

7 is a flowchart illustrating a method for receiving a mobile advertisement message according to a second embodiment of the present invention.

Referring to FIG. 7, the control unit 110 according to the second embodiment of the present disclosure may detect execution of a mobile advertising app in step 701. When the mobile advertisement app is executed, the controller 110 may access the mobile advertisement web server 600 in step 703. In this case, the controller 110 may proceed with a user authentication procedure. For example, the controller 110 may output a login window for inputting an ID and password, and transmit the input ID and password to the mobile advertisement web server 600 to proceed with a user authentication procedure. Alternatively, when the automatic login function is set, the controller 110 may transmit a pre-stored ID and password to the mobile advertisement web server 600 without outputting a login window and proceed with a user authentication procedure.

When the connection to the mobile advertising web server 600 is completed, the controller 110 can check the current location information in step 705. To this end, the controller 110 may activate the location information receiver 170. When the current location information check is completed, the controller 110 may transmit the checked current location information to the mobile advertising web server 600 in step 707.

Next, the controller 110 may receive a mobile advertisement message from the mobile advertisement web server 600 in step 709. The received mobile advertisement message may be a mobile advertisement message issued by an advertiser located within a certain distance based on the current location. The predetermined distance can be set by the user. In addition, the received mobile advertisement message may be a mobile advertisement message issued by an advertiser registered in the phone book of the mobile terminal 100.

When the mobile advertisement message is received, the controller 110 may arrange and display the mobile advertisement message received in step 711 according to a preset rule. For example, the controller 110 may be a mobile advertisement message issued by an advertiser having a download history of at least one of a coupon, an invitation, and a stamp card, a mobile advertisement message issued by an advertiser registered in a phonebook, and other mobile devices. The mobile advertisement messages received in the order of advertisement messages may be controlled to be displayed. In this case, the controller 110 may control to display the mobile advertisement messages having the same priority in a distance order. Then, when a specific mobile advertisement message is selected (tap), the controller 110 may output detailed information of the selected mobile advertisement message. Detailed description thereof will be described later with reference to FIGS. 8 to 16.

8 to 16 illustrate screens for explaining a method for receiving a mobile advertisement message according to a second embodiment of the present invention.

First, referring to FIG. 8, when the mobile advertisement app is executed, the controller 110 may output a login screen for accessing the mobile advertisement web server 600 as shown in the screen example of the identification code 810. have. When user authentication is completed on the login screen, the controller 110 may output a reception screen of the mobile advertisement message as shown in the screen example of the identification code 820 or the screen example of the identification code 830. The reception screen of the mobile advertisement message in the screen example of the identification code 820 or the screen example of the identification code 830 is the same except that the position of the map view menu 81 is different. That is, the map view menu 81 is included in the search area 803 in the screen example diagram of the identification code 820, and the map view menu 81 is the name area 801 in the screen example diagram of the identification code 830. )

The reception screen of the mobile advertisement message may include a name area 801, a search method selection area 802, a search area 803, an advertisement list area 804, and a menu area 805. The name area 801 outputs the name of the mobile advertising app. The search method selection area 802 may select a search method of the received mobile advertisement message. The search method may include a distance order, a serendipity order, a popular order, a business category, and an advertisement type. Here, the search method of sorting by the distance may be set to a default value. That is, when the mobile advertisement app is executed, the controller 110 may control the display 130 to arrange and display the received mobile advertisement messages in a chronological order. Meanwhile, the user may change the search method by dragging or flicking the search method selection area 802 from side to side.

The search area 803 may include a category selection menu 82 for selecting a category of the mobile advertisement message, and a search term input field 83 for inputting a search word for searching for the mobile advertisement message. The advertisement list area 804 displays the received mobile advertisement messages arranged in accordance with a preset rule. The menu area 805 may include a sub menu for controlling a mobile advertising app. The sub menu may include a search menu 84, a QR scan menu 85, a storage box menu 86, and a setting menu 87. The search menu 84 is a menu for activating a mode for searching for a mobile advertisement message according to a selected search method. The search menu 84 is a default menu that is automatically executed initially when the mobile advertisement app is executed.

The QR scan menu 85 is a menu for activating a scan mode for scanning QR codes included in a mobile advertisement issued by an advertiser. The storage box menu 86 is a menu for moving to a storage box for storing downloaded coupons, invitations, stamp cards, and the like. The setting menu 87 is a menu for activating a setting mode for setting user information (such as a login ID and password) and social network service (SNS) interworking information.

When the map view menu 81 is selected (touched or tapped) in the same state as the screen illustration of the identification code 820 or the screen illustration of the identification code 830, the controller 110 is shown in the screen illustration of the identification code 840. As described above, the location of the advertiser who issued the mobile advertisement including the coupon, invitation, stamp card, and the like currently available may be displayed on a map. In this case, the controller 110 may display such that the advertiser (or business operator) in which the coupon or the invitation is stored in the storage box and the advertiser (or the business operator) in which the coupon or the invitation is not stored visually. For example, as shown in the screen example of the identification code 840, the color of the marker representing the advertiser may be displayed differently. A marker 88a denotes an advertiser (or a business operator) in which a coupon, an invitation, or the like is stored in a storage box, and a marker denotes an advertiser (or a business operator) in which a coupon, an invitation, etc. is not stored in a storage box. Meanwhile, when a specific marker is selected among the markers displayed on the map, the controller 110 may display brief information of the mobile advertisement registered by the corresponding advertiser in the form of a pop-up window 89. In this case, when there are a plurality of mobile advertisements, the controller 110 may control the pop-up window 89 to be displayed at a predetermined time interval from a mobile advertisement including a coupon (or a stamp) having a high discount rate. On the other hand, when the pop-up window 89 is selected, the controller 110 can output a detailed information screen of the mobile advertisement.

Next, the controller 110 may change the search method according to the occurrence of a drag or flick event in the search method selection area 802. For example, when a search method for each industry type is selected through a drag or flick event in the search method selection area 802, the controller 110 displays an industry type category screen as shown in a screen example of an identification code 910. The display unit 130 may be controlled to display. Subsequently, when a category of a specific industry is selected from the industry type category, the controller 110 outputs a list of mobile advertisements issued by an advertiser (or a business operator) of the selected industry as illustrated in the screen example of the identification code 920. The display unit 130 may be controlled to control the display unit 130.

As another example, as shown in FIG. 10, when a serendipity search method is selected through a drag or flick event in the search method selection area 802, the controller 110 sends a mobile advertisement message according to a serendipity search method. The display unit 130 may be controlled to classify the output. The mobile advertisement message output screen classified according to the serendipity search method may have a user interface (UI) configuration such as a screen example of the identification code 1010 or a screen example of the identification code 1020.

First, referring to the screen example of the identification code 1010, the mobile advertisement message output screen according to the serendipity search method according to the first embodiment is the name area 1001, search method selection area 1002, sorting method selection area ( 1003), a list area 1004, and a menu area 1005. The sorting method selection area 1003 is an area for selecting a sorting method of mobile advertisement messages classified according to a serendipity search method. To this end, the sorting method selection area 1003 may include an inner box 1003a, news 1003b, coupon 1003c, stamp 1003d, and invitation 1003e. The screen example of the identification code 1010 illustrates a case where the sorting method of the inner box 1003a is selected (highlighted). As such, when the sorting method of the storage box 1003a is selected, the controller 110 may display the coupons, the invitations, and the stamps stored in the storage box in the order of availability at the current location based on the location information.

Next, referring to the screen example of the identification code 1020, the mobile advertisement message output screen according to the serendipity search method according to the second embodiment is the name area 1011, search method selection area 1012, list area 1013 ) And a menu area 1014. According to the second embodiment, an alignment method selection menu 1011a is included in one side of the name area 1011. The alignment method selection menu 1011a according to the second embodiment is a drop down menu. That is, when the alignment method selection menu 1011a is selected (touch, tap, etc.) in the same state as the screen illustration of the identification code 1020, the control unit 110 as shown in the screen illustration of the identification code 1030 A menu list for selecting one of the sorting methods may be output. In this case, the controller 110 may control to display a coupon image or display brief information on each mobile advertisement item. For example, the controller 110 may display the coupon image together with the first mobile line item in the screen example of the identification code 1020. Alternatively, the controller 110 may display only brief information as in the second to fourth mobile line items. Meanwhile, when a preset input signal is generated in the first mobile line item displayed with the coupon image, the controller 110 may remove the coupon image and display only brief information as in the second through fourth mobile line items. . On the contrary, when a preset input signal is generated in the second to fourth mobile line items displaying only brief information, the controller 110 may include a coupon image (or an invitation image or a stamp card image) included in the mobile line item. Etc.) can be output.

As another example, as shown in FIG. 11, when a popular search method is selected through a drag or flick event in the search method selection area 1102, the controller 110 classifies the mobile advertisement message according to the popularity order. The display unit 130 may be controlled to display the display. The mobile advertisement message output screen according to the popularity may include a name area 1101, a search method selection area 1102, a mobile advertisement list area 1103, and a menu area 1104. The mobile advertisement list region 1103 may display mobile advertisements in order of popularity. In this case, each mobile advertisement may include a number icon 1111 indicating a popularity ranking on one side. In addition, the size of each mobile advertisement may be different according to the order of popularity. That is, as shown in FIG. 11, the mobile advertisement message output screen according to the popularity order may display a mobile advertisement with a high popularity, and display a mobile advertisement with a low popularity. The mobile advertisement list area 1103 is scrollable.

As another example, as shown in FIG. 12, when an advertisement type search method is selected through a drag or flick event in the search method selection area 802, the controller 110 displays a mobile advertisement message for each advertisement type. The display unit 130 may be controlled to classify and display. The mobile advertisement message classification screen according to the type of advertisement may include a name area 1201, a search method selection area 1202, a mobile advertisement list area 1203, and a menu area 1204. As illustrated in FIG. 12, the mobile advertisement list region 1203 may classify and display a mobile advertisement including a coupon and a mobile advertisement including a stamp. In this case, the mobile advertisement list area 1203 is an accordion menu method, and a user may open or close the list through the buttons 1203a and 1203b. In addition, the mobile advertisement list area 1203 is scrollable.

Meanwhile, when the QR scan menu 85 is selected, the controller 110 may drive the camera 195. Thereafter, the controller 110 may control the photographing of the QR code as illustrated in the screen examples of the identification codes 1310 and 1320, and analyze the photographed QR code to receive the mobile advertisement of the corresponding advertiser.

When the reception of the mobile advertisement is completed, the controller 110 may control the display unit 130 to output a mobile advertisement screen. The mobile advertisement screen displaying the mobile advertisement received through the QR code may include a name area 1301, an advertiser information display area 1302, a check-in menu display area 1303, and a screen as shown in a screen example of an identification code 1330. Coupon display area 1304 may be included. The advertiser information display area 1302 may include a representative image, an advertiser name, an address, a check-in number, a comment number, a contact add menu 1302a, a free call menu 1302b, and a detailed information view menu 1302c. The coupon display area 1304 may include a special offer coupon display area 1304a and a general coupon display area 1304b. Here, the screen example of the identification code 1330 shows the state before the download of the special offer coupon and the general coupon, the screen example of the identification code 1340 shows the download completion state of the special offer coupon. In this case, when the tap event occurs on the special offer coupon image or the general coupon image, the controller 110 may download the special offer coupon or the general coupon. Although not shown in FIG. 13, the mobile advertisement screen may further include an invitation display area and a news display area.

Meanwhile, when the check-in menu 1303a is activated in the same state as the screen example of the identification code 1330 or 1340, the controller 110 may control the display unit 130 to output the check-in screen as shown in FIG. 14. Can be. The check-in screen may include a name area 1401, an advertiser information display area 1402, an evaluation area 1403 for evaluating a corresponding advertiser, and a completion menu 1404. The evaluation area 1403 may include a star evaluation area 1403a for giving a star rating and a comment creation area 1403b for writing a text. In FIG. 14, a star point is assigned through five star images. In detail, the user can give a star rating by touching one of the five star icons. For example, if the user touches the fourth star icon from the left, the user gives a star rating of 4 out of 5 points. However, it will be apparent to those skilled in the art that the present invention is not limited thereto.

When the completion menu 1404 is input, the controller 110 registers the inputted star rating and comment, controls to increase the check-in number of the corresponding advertiser by 1, and controls the display unit 130 to output the previous screen. Can be.

In the meantime, the detailed information screen of the mobile advertisement including the check-in menu and the special offer coupon is output when the QR code is scanned, but the present invention is not limited thereto. For example, in another example of the present invention, when receiving a mobile advertisement message through near field communication (RFID or NFC), a detailed information screen including the check-in menu and a special offer coupon may be output.

On the other hand, in the state of the screen example of the identification code 1330, the screen example of the identification code 1340 or the screen example of FIG. 14, when the detailed information view menu 1302c is activated, the control unit 110 is shown in FIG. As described above, the display unit 130 may be controlled to output the detailed information screen of the advertiser who issued the mobile advertisement. The detailed information screen includes a name area 1501, an advertiser information display area 1502, a map display area 1503, a review area 1504 in which user comments are registered, and additional information displaying additional information registered by an advertiser. Region 1505 may be included. The additional information may be an operating time, a menu and a price, an internal picture, and the like.

Finally, when the storage box menu 86 is activated, the controller 110 may control the display unit 130 to output a storage screen for displaying the mobile advertisement stored in the storage box as shown in FIG. 16. Referring to FIG. 16, the storage screen displays the stored mobile advertisements in a list form. In this case, the controller 110 may display the mobile advertisement messages stored in the storage box in the order of validity period. In addition, each mobile line item in the list outputs only summary information (eg, name) according to a touch (or tap) signal input of the accordion menu button 1610, or summarizes at least one of a coupon image, an invitation image, and a stamp card image. It can be displayed together at the bottom of the information.

17 is a flowchart illustrating a customer information database management method according to an embodiment of the present invention.

Referring to FIG. 17, in operation 1701, the mobile advertisement server 200 according to an embodiment of the present invention may receive contact information of an advertiser. In detail, operators (or advertisers, etc.) according to the present invention subscribe to the mobile advertising service, and register their contact information and their own customer information (phone number, email address, etc.) with the mobile advertising server 200. can do. That is, the operator may register customer information on the phone book server 220 of the mobile advertisement server 200. Similarly, the mobile advertisement server 200 may receive the phone book of the mobile advertisement service subscriber in step 1703. Alternatively, the mobile advertisement server 200 may check whether a phonebook of a registered subscriber is updated. That is, the phone book server 220 of the mobile advertisement server 200 may check whether the subscriber adds a new contact to the phone book or modifies an existing contact. To this end, the phonebook server 220 may periodically perform synchronization with the phonebook of subscribers.

Next, the mobile advertisement server 200 may search for subscribers registered in the phonebook with the contact information of the advertiser. In detail, the phonebook server 220 may check whether the subscriber's phonebook includes the contact information (mutual number, phone number, etc.) of the advertiser in the added or modified subscriber's phonebook. To this end, the phone book server 220 may extract the phone number and registered name from the subscriber's phone book and compare with the contact information of the advertiser.

In operation 1707, the mobile advertisement server 200 may register at least one subscriber information in which the contact information of the advertiser is registered in the phonebook in the advertiser's customer information database. In detail, when the contact information of the advertiser is included in the phone book of the specific subscriber, the phone book server 220 may add the phone number of the specific subscriber to the advertiser's customer information database. This allows advertisers to collect and manage customer information automatically. The collected customer information may be continuously managed by the mobile advertisement server 200. For example, the mobile advertisement server 200 may automatically classify the grade of the customer based on the customer relation management (CRM) information of the customer. The customer relationship management information may include a check-in score, a coupon, an invitation and a stamp usage history, a new subscription, a payment history, a number of comments, and the like.

On the other hand, the above has been described as an example of automatically adding the user's telephone number to the customer information database of the advertiser, but the present invention is not limited thereto. For example, when the contact information of the advertiser is deleted from the user's phone book, the phone book server 220 may delete the user information from the customer information database of the operator.

18 is a flowchart illustrating a mobile advertisement publishing method according to an embodiment of the present invention. Hereinafter, a case in which an advertiser (or a business operator) issues a mobile advertisement using the PC 700 will be described as an example.

Referring to FIG. 18, in operation 1801, the PC 700 may determine whether a mobile advertisement message generation request is detected. The mobile advertisement message generation request may occur in a web page that provides a web service for mobile advertisement issuance and management. That is, the advertiser (or entrepreneur) may access the web page by inputting login information to issue a mobile advertisement message.

If the mobile advertisement message generation request is not detected, the PC 700 may perform a corresponding function in step 1811. For example, the PC 700 may perform a QR code generation procedure, output a service provider detailed information screen, output a statistical information screen on a usage status of a mobile advertisement message, or maintain a standby state according to a user's request. Can be.

On the other hand, if a mobile advertisement message generation request is detected, the PC 700 may output the mobile advertisement generation screen in step 1803. A detailed description of the mobile advertisement generation screen will be described later with reference to FIGS. 20 to 22.

When the mobile advertisement generation screen is output, the PC 700 may receive the mobile advertisement information and the customer grade to transmit the mobile advertisement in step 1805. The PC 700 may check whether the generation of the mobile advertisement message is completed in step 1807. That is, the PC 700 may check whether a transmission request signal of a mobile advertisement is input. If the generation of the mobile advertisement message is not completed, the PC 700 may maintain operation 1807. When generation of the mobile advertisement message is completed, the PC 700 may issue the generated mobile advertisement message in step 1809. That is, the PC 700 may transmit a mobile advertisement message to the mobile terminals of the subscribers corresponding to the customer class selected in step 1805. As such, the operator (or the advertiser) may efficiently issue the mobile advertisement by using the customer ratings classified according to the customer information management method described with reference to FIG. 17. In other words, a business operator (or an advertiser) can maximize their advertising effectiveness by storing their phone number or by frequently issuing mobile advertising messages to subscribers that are frequently used, that is, they are friendly to them.

On the other hand, it has been described with the example of issuing a hair advertisement using the PC 700 as an example. However, the present invention is not limited thereto. For example, an advertiser may publish a mobile advertisement using various terminals having an internet access function such as the mobile terminal 100 and the tablet PC.

19 is a flowchart illustrating a method of generating a QR code for a mobile advertisement according to an embodiment of the present invention. Hereinafter, an example in which an advertiser generates a QR code for a mobile advertisement using the PC 700 will be described.

Referring to FIG. 19, in operation 1901, the PC 700 may determine whether a QR code generation request is received. The QR code generation request may occur in a web page that provides a web service for mobile advertisement publishing and management.

If the QR code generation request is not received, the PC 700 may perform a corresponding function in step 1913. For example, the PC 700 performs a mobile advertisement message issuing procedure, a service provider detailed information screen, a statistical information screen on a usage status of a mobile advertisement message, or a standby state according to a user's request. I can keep it.

In contrast, when the QR code generation request is received, the PC 700 may control the display unit 130 to display a QR code generation screen in step 1903. A detailed description of the QR code generation screen will be described later with reference to FIG. 24.

The PC 700 may receive information for generating a QR code in step 1905. In detail, the PC 700 may receive selection information of a specific type of template and message information to be inserted on the selected template among predefined templates for QR code issuance. In operation 1907, the PC 700 may output a preview screen of a QR code to be generated based on the selected specific type of template and input message information.

Next, the PC 700 may check whether a request for issuing a QR code is received in step 1909. The QR code issuance request may be generated through the print menu 2404 of FIG. 24 to be described later. If the request for issuing a QR code is not received, the PC 700 may return to step 1905. That is, the PC 700 checks whether the advertiser changes a template or message information, changes the output of the preview screen according to the changed information, and controls the display unit 130 to maintain the previous screen if it does not change. Can be.

On the other hand, if a QR code issuance request is received in step 1909, the PC 700 may proceed to step 1911 and issue a QR code using the template selection information and the message information. That is, when the print menu 2404 is input, the PC 700 may print a QR code image corresponding to the preview screen using a printer or store the image in the form of an image.

In the above description, a case where a QR code is issued using the PC 700 has been described as an example. However, the present invention is not limited thereto. For example, the advertiser may issue a QR code using various terminals having an internet access function such as the mobile terminal 100, the tablet PC, or the like.

20 to 23 are screen diagrams for describing a mobile advertisement publishing method according to an embodiment of the present invention.

20 to 23, an advertiser may access a web page that provides a web service for issuing and managing a mobile advertisement message. To this end, the advertiser may complete the membership registration to the web service in advance, and input the login information registered during the membership registration.

When the access to the web page is completed, the PC 700 may output an initial screen of the web page as shown in FIG. 20. The initial screen includes check-in information that displays the number of check-in by the web service logo display area 2010, the advertiser's profile image display area 2020, the first menu area 2030, and the schedule reference (all / this week / new member). The display area 2040, the second menu area 2050, the first event display area 2060 indicating an ongoing event, and the second event display area 2070 displaying customer information scheduled for an event within a predetermined period (for example, a week). ), A rating display area 2080 displaying customer information for each rating, a review display area 2090 displaying review information registered by a user, an advertiser information display area 2100 displaying an advertiser's information, and a menu for generating mobile ads. The mobile advertisement message generating region 2110 and a history display region 2120 displaying a publishing history of the mobile advertisement may be included.

The web service logo display area 2010 may include a home menu 2010a for outputting an initial screen, a profile information view menu 2010b for outputting a profile information screen registered by an advertiser, and a logout of a web service. It may include a logout menu 2010c and a logo 2010d of a web service. The first menu area 2030 may include a publication list view menu 2030a and a statistical information view menu 2030b. The second menu area 2050 may include a QR code generation menu 2050a for instructing to output a QR code generation screen and a stamp generation menu 2050b for instructing to output a stamp generation screen.

The mobile advertisement message generation area 2110 may output a news generation menu 2110a for outputting a news generation screen among mobile advertisement messages, an invitation generation menu 2110b for outputting an invitation generation screen, and a coupon generation screen. The command generating coupon 2110c may be included. When the news generation menu 2110a is input, the PC 700 may output a speech balloon 2110d for inputting news content in the mobile advertisement message generation area 2110 as shown in FIG. 20. have. The speech balloon 2110d includes a slide menu 2110e for selecting a customer rating to transmit news and an update menu 2110f for requesting the publication of the news. In addition, the speech balloon outputs a guide message such as "What's going on?" Before news is input, and when the news is input, the guide message is removed. In addition, the update menu 2110f may be in an inactive state (not selectable state) before the news content is input, and may be activated at the time when the news content is input.

Meanwhile, when the invitation generation menu 2110b is input, the PC 700 may output the invitation generation screen 2105. The invitation generation screen 2105 may be output in the form of a pop-up window as shown in FIG. 21. However, the present invention is not limited thereto. For example, the invitation generation screen 2105 may be output in full screen.

The invitation generation screen 2105 may include a window name display area 2101, an invitation information input area 2102, a preview display area 2103, and an invitation transmission menu area 2104. The name display area 2101 of the window may include a phrase (for example, “create an invitation”) indicating a pop-up window for generating an invitation and an end button 2101a. The invitation information input area 2102 includes an invitation title input field 2102a for inputting an invitation title, an invitation type selection field 2102b for selecting the type of invitation, a date and time selection field 2102c for inputting an invitation date, and a place. A place input field 2102d for entering information, a grade selection field 2102e for selecting the customer who sent the invitation, and a reply function selection field 2102f for selecting whether to add the reply function to the invitation. have. The preview display area 2103 may display a preview image of the invitation based on the information input to the invitation information input area 2102. The invitation sending menu area 2104 may include a sending menu for instructing to send an invitation to the mobile terminal of the customer of the grade selected in the grade selection field 2102f.

Meanwhile, when the coupon generation menu 2110c is input, the PC 700 may output a coupon generation screen 2205. The coupon generation screen 2205 may be output in the form of a pop-up window as shown in FIG. 22. However, the present invention is not limited thereto. For example, the coupon generation screen 2205 may be output in full screen.

The coupon generation screen 2205 has a form similar to the invitation generation screen 2105. That is, the coupon generation screen 2205 may include a window name display area 2201, a coupon information input area 2202, a preview display area 2203, and a coupon transmission menu area 2204. The coupon information input area 2202 may include a coupon title input field 2202a for inputting a coupon title, a coupon type selection field 2202b for selecting a coupon type, a discount information input field 2202c for inputting discount information, and a coupon A usage method input field 2202d for inputting a usage method, an expiration date setting field 2202e for setting a validity period of a coupon, a rating selection field 2202f for selecting a customer to issue a coupon, and a number of coupon issuances are set. The coupon quantity field 2202g may be included.

Referring to FIG. 20, the history display area 2120 is an area for displaying a mobile advertisement message previously issued by an advertiser, and includes a sorting menu including sorting criteria such as full view, news view, invitation view, and coupon view. 2120a, a mobile advertisement display area 2120b for displaying mobile advertisement messages corresponding to the sorting criteria selected in the sorting menu 2120a in order of latest publication, and a more menu command for further outputting a mobile advertisement not displayed on the screen; 2120c.

Meanwhile, referring to FIG. 23, when the stamp generation menu 2050b is input, the PC 700 may output a stamp generation screen. The stamp generation screen may be displayed in a partial area of the web page as shown in FIG. 23. However, the present invention is not limited thereto. For example, the stamp generation screen may be displayed in the form of a popup window.

The stamp generation screen may include a name display area 2301, a stamp information input area 2302, a preview display area 2303, and a stamp generation menu area 2304. The stamp information input area 2302 includes a template selection field 2302a for selecting a design template of a stamp, a stamp title input field 2302b for inputting a stamp title, and a stamp number setting field 2302c for setting the number of stamp completions , A usage method input field 2302d for inputting a stamp usage method, and a validity period setting field 2302e for setting a stamp validity period may be included. The preview display area 2303 may display a stamp image to be generated in real time based on the information set in the stamp information input area 2302. The stamp generation menu area 2304 includes a stamp generation menu for instructing stamp generation. The stamp generation menu is inactive before content is input in the stamp information input area, and is activated when content is input.

24 is a screen diagram illustrating a QR code issuing method according to an embodiment of the present invention.

Referring to FIG. 24, when the QR code generation menu 2050a is input, the PC 700 may output a QR code generation screen. The QR code generation screen may be displayed on a portion of a web page as shown in FIG. 24. However, the present invention is not limited thereto. For example, the QR code generation screen may be displayed in the form of a popup window.

The QR code generation screen may include a name display area 2401, a QR code information input area 2402, a preview display area 2403, and a QR code generation menu area 2404. The QR code information input area 2402 may include a template selection field 2402a for selecting a design template of a QR code and a message input field 2402b for inputting advertisement text. The preview display area 2403 may display a QR code image to be generated based on information input from the QR code information input area 2402 in real time. The QR code generation menu area 2404 may include a first print menu 2404a which commands to print a QR code through a printer (not shown) connected to the PC 700 and a second print menu which commands to save the image in the form of an image. 2404b).

25 to 28 illustrate screens for displaying statistical information on a usage status of a mobile advertisement message according to an embodiment of the present invention.

25 to 28, when the statistical information view menu 2030b is input, the PC 700 may output a statistical information screen. The statistical information screen is a screen for displaying a result of analyzing the usage status for a predetermined period of the published mobile advertisement (news, invitations, coupons, stamps) in a graph form. Here, FIG. 25 is a diagram illustrating screens showing statistical information on news, FIG. 26 is a diagram illustrating screens showing statistical information on invitations, and FIG. 27 is a diagram illustrating screens showing statistical information on coupons. 28 is an exemplary screen illustrating statistics information on a stamp.

The statistical information view screen includes mobile advertisement selection areas 2501, 2601, 2701, and 2801 for selecting mobile advertisements for which statistical information is to be viewed, and overview areas 2502 and 2602 for displaying general information about the selected mobile advertisement. 2702, 2802, and analysis information display areas 2503, 2603, 2703, and 2803 displaying analysis information.

The mobile advertisement selection areas 2501, 2601, 2701, and 2801 may be formed as drop-down menus, and a list of mobile advertisements may be output based on a registration order.

The analysis information display areas 2503, 2603, 2703, and 2803 display various analysis information about the mobile advertisement selected in the mobile advertisement selection areas 2501, 2601, 2701, and 2801 using a graph. The analysis information may include a total number of customers who have received a mobile advertisement, a distribution graph according to a mobile advertisement reception path (phonebook, mobile advertisement app, QR code, etc.), ages of customers who have received a mobile advertisement, and a gender distribution graph. Can be. In addition, the analysis information for the invitation includes a distribution graph for attendance / hold / non- attendance, the analysis information for the coupon includes a graph indicating the download rate, usage rate, remaining period, etc. The analysis information may include a graph indicating a download rate, a completion rate, a usage rate, a remaining period, and the like. The analysis information may be displayed in various forms using a vertical bar graph, a horizontal bar graph, a pie graph, a line graph, and the like.

29 is a diagram illustrating a screen displaying detailed information on check-in information according to an exemplary embodiment of the present invention.

Referring to FIG. 29, when the detailed information view menu 2040a of the check-in information is input, the PC 700 may output a detailed information screen on the check-in information. The detailed information screen includes a period setting area 2901 for setting a period for collecting statistics on check-in information, a check-in which displays information on the number of check-ins for the entire period, the number of check-ins during the selected period, and the number of check-ins of new customers. An information display area 2902 and a ranking information providing area 2904 that displays the ranking of each region and industry based on the number of check-in may be included. The check-in information display area 2902 may display check-in information by numbers and graphs. 29 illustrates an example in which the number of check-ins during the selected period is displayed by date using a line graph. On the other hand, when the mouse is located or touched at the point of the graph, a pop-up window (not shown) displaying the date and the check-in number may be output. In addition, when a specific date is selected (mouse clicked or touched) on the horizontal axis of the line graph, a bar graph (not shown) indicating the number of check-ins by time may be output in the form of a pop-up window.

30 and 31 illustrate screens for managing profile information of an advertiser according to an exemplary embodiment of the present invention.

30 and 31, when the profile information view menu 2010b is input (mouse clicked or touched), an advertiser profile information screen may be output. The profile information screen may include a business name and a business registration number as shown in the screen example of FIG. 30. In addition, the profile information screen may include basic information such as an e-mail address, a phone number, an industry category, a detailed industry, an address, and additional information such as an operating time, a menu and a price, and an interior picture.

When the edit menu 3010 is input on the profile information screen, the profile information screen may be changed to an edit screen of profile information. The profile information editing screen includes a business name and a business registration number display area 3101 as shown in the screen example of FIG. 31. At this time, the business name and business registration number can not be modified. In addition, the profile information editing screen may include a profile image change area 3102, a basic information modification area 3103, and an additional information modification area 3104. On the other hand, in the screen example of FIG. 31, the blurred portion is not currently displayed on the screen, but is displayed on the screen when scrolling.

The mobile advertisement service method according to an embodiment of the present invention as described above may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer-readable recording medium. In this case, the computer-readable recording medium may include a program command, a data file, a data structure, etc. alone or in combination. Meanwhile, the program instructions recorded on the recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in computer software. The computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The program instructions also include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

In the above description of the preferred embodiments through the present specification and drawings with respect to the mobile advertising service method and system according to an embodiment of the present invention, although specific terms are used, it is only easy to describe the technical content of the present invention and It is only used in a general sense to help understand, the present invention is not limited to the above-described embodiment. That is, various embodiments based on the technical idea of the present invention are possible to those skilled in the art to which the present invention pertains.

100: mobile terminal 110: control unit
120: memory section 125: storage section
130: display unit 140: input unit
150: communication unit 160: audio processing unit
170: location information receiving unit 180: short-range wireless communication unit
190: external input / output unit 195: camera unit
200: mobile ad server 210: mobile ad management server
220: phonebook server 230: push server
600: Mobile Ad Web Server 700: PC

Claims (48)

In the mobile advertising service method of a mobile terminal,
Registering contact information of at least one advertiser in the phonebook;
Receiving at least one mobile advertisement message issued from an advertiser registered in the phone book;
Notifying reception of the mobile advertisement message; And
Displaying the received mobile advertisement message according to a confirmation request signal of the mobile advertisement message,
Detecting execution of a mobile advertising app;
Checking the current location information when the mobile advertisement app is executed;
Transmitting the identified current location information to a server;
Receiving at least one mobile advertisement message issued by an advertiser existing within a predetermined range based on the current location information as a response from the server to the transmission of the current location information; And
And sorting and displaying the received at least one mobile advertisement message according to a preset rule.
When the contact information of the advertiser subscribed to the mobile advertising service is registered in the phone book of the mobile terminal, the server automatically registers subscriber information registered in the phone book of the advertiser in the customer information database of the advertiser. Mobile advertising service method. The method of claim 1,
Registering the contact information of the at least one advertiser in the phone book
Registering an advertiser's contact information in the phone book through a phone book menu;
Registering a contact of the advertiser in the phonebook through a menu of adding a contact after selecting a log record of a specific advertiser in a call or message log record; And
And at least one of automatically registering the contact information of the corresponding advertiser in the phonebook in response to a contact addition menu input included in the received mobile advertisement message. The method of claim 1,
The step of notifying
Displaying a number icon indicating a number of unconfirmed mobile advertisement messages on a home screen;
Displaying an icon indicating the number of unconfirmed mobile advertisement messages in an indicator area; And
And displaying a phone book list including a notification bar indicating the number of unconfirmed mobile advertisement messages in response to a contact menu input. The method of claim 3,
Among the items of the phone book list, each item including the mobile advertisement message is
And at least one of a type of a mobile advertisement message, a number of unidentified mobile advertisement messages, and at least some information of the mobile advertisement messages. The method of claim 3,
And arranging and displaying at least one contact including a mobile advertisement message according to a predetermined criterion when the notification bar is selected. The method of claim 5,
The method may further include displaying a detailed information screen of the selected specific item when a specific item is selected from the phonebook list or when a specific item is selected from the sorted contacts.
The detailed information screen
A phone book information display area for displaying contact information previously registered in the selected specific item; And
And a mobile advertisement display area displaying at least one mobile advertisement message received from the advertiser. The method of claim 6,
The mobile advertising message
Mobile advertising service method comprising the coupon, invitation, news and stamp card. The method of claim 7, wherein
When the mobile advertisement message includes the coupon, the mobile advertisement display area may include a type of the received mobile advertisement message, a name of the received mobile advertisement message, a usage method, an expiration date, a first coupon image in which discount details are not displayed, and Include the address of the advertiser that issued the coupon,
When the download request of the first coupon image is detected, a discount history and a barcode corresponding to the first coupon image are downloaded, and the first coupon image is changed into a second coupon image including the downloaded discount history and a barcode. And storing the downloaded coupon in a preset storage box. The method of claim 7, wherein
If the mobile advertising message includes the invitation, the mobile advertising display area is
Display a first invitation image including submenus for selecting one of an invitation title, schedule, place, attendance, hold, and non-attendance, and if one of the submenus is selected, display the first invitation image. Changing and displaying a second invitation image according to a selection result; And
And storing the invited or held invitation in a preset library. The method of claim 9,
Extracting schedule information from metadata of the invited or held invitation and registering a schedule on a schedule management program based on the extracted schedule information when the attendance or the hold is selected among the sub-menus; Mobile advertising service method characterized in that. The method of claim 7, wherein
If the mobile advertisement message includes the stamp card, the advertisement message display area is
A stamp hole for displaying a first stamp card image including stamp information, a download menu, and a free call menu, and if the download menu is selected, a stamp hole for displaying the number of times of use and the remaining number of the first stamp card image. And changing the second stamp card image to include a period and a free call menu. The method of claim 1,
Sorting and displaying according to the preset rule
The mobile advertisement service method of claim 1, wherein the mobile advertisement message having a download history of at least one of the coupon, the invitation, and the stamp is present, the mobile advertisement message issued by the advertiser registered in the phone book, and the other mobile advertisement message. The method of claim 12,
The displaying step
And displaying the mobile advertisement message including the download history, the mobile advertisement message issued by the advertiser registered in the phone book, and the other mobile advertisement messages in a chronological order. The method of claim 12,
The displaying step
A search menu to search for nearby businesses, a scan menu to activate scanning of barcodes or QR codes, a locker menu to move downloaded vaults, stamps and invitations to a locker, and a settings menu for privacy settings. Mobile advertising service method characterized in that it further displays. The method of claim 12,
Each item in the list of mobile advertising messages
And displaying at least some information of the mobile advertisement message and an icon representing at least one of a coupon, a stamp, and an invitation. The method of claim 12,
And outputting a detailed information screen of the selected specific mobile advertisement message including a contact addition menu and a free call menu when selecting a specific mobile advertisement message among the displayed mobile advertisement messages. The method of claim 16,
Outputting the detailed information screen of the selected specific mobile advertisement message
And displaying a check-in menu and a special offer coupon when entering the detailed information screen through QR code scanning or short-range wireless communication. The method of claim 14,
And arranging and displaying a list of previously stored mobile advertisement messages in order of validity period when the library menu is selected. The method of claim 18,
The list of archived mobile advertising messages
And an accordion menu for displaying or removing coupons, invitations, and stamps included in the mobile advertising message. delete delete delete delete delete delete Receiving and storing a phonebook from at least one mobile terminal, searching for a mobile terminal including a contact information of the specific advertiser in the stored phonebook when receiving a request for transmission of a mobile advertisement message of a specific advertiser, and searching for the at least one mobile device A mobile advertisement server for transmitting the mobile advertisement message to a terminal; And
Store contact information of at least one advertiser in a phonebook, receive at least one mobile advertisement message issued from an advertiser registered in the phonebook, notify receipt of the mobile advertisement message, and receive a confirmation request signal of the mobile advertisement message A mobile terminal for displaying the received mobile advertisement message accordingly;
The mobile terminal sorts and displays at least one phonebook list including a mobile advertisement message according to a predetermined criterion when the notification bar is selected,
The mobile terminal checks current location information when the mobile advertising app is executed, transmits the checked current location information to the mobile advertising server,
The mobile ad server,
In response to the transmission of the current location information, transmitting the at least one mobile advertisement message issued by an advertiser existing within a predetermined range based on the current location information to the mobile terminal,
When the contact information of the advertiser subscribed to the mobile advertising service is registered in the phone book of the mobile terminal, the server automatically registers the subscriber information registered in the phone book of the advertiser in the customer information database of the advertiser. Mobile advertising service system. The method of claim 26,
The mobile terminal
Register the contact information of the advertiser manually entered through the Add Phone Number menu of the Phone Book menu to the Phone Book, or log the specific advertiser in response to the Add Contact menu entered after selecting a specific advertiser's log record in the call or message transmission / reception log record. Automatically register the contact information of the advertiser corresponding to the record in the phonebook or the contact information of the advertiser included in the previously received mobile message in the phonebook in response to input of the contact addition menu included in the previously received mobile advertisement message. Mobile advertising service system, characterized in that the registration. The method of claim 26,
The mobile terminal
A number icon indicating a number of unidentified mobile advertisement messages on a home screen, an icon indicating a number of unidentified mobile advertisement messages on an indicator area, or a notification indicating the number of unidentified mobile advertisement messages in response to a contact menu input And displaying a phonebook list including a bar to notify the reception of the mobile advertisement message. The method of claim 28,
The mobile terminal
And displaying at least some information on the mobile advertisement message, the type of the mobile advertisement message, the number of unidentified mobile advertisement messages, and the information on the mobile book message. delete The method of claim 26,
The mobile terminal
When a specific item is selected from the phone book list or a specific item is selected from the sorted contacts, a phone book information display area displaying contact information previously registered in the selected specific item and at least one mobile advertisement received from the advertiser And a detailed information screen including a mobile advertisement display area displaying a message. The method of claim 26,
The mobile advertising message
A mobile advertising service system comprising coupons, invitations, news and stamp cards. 33. The method of claim 32,
The mobile terminal
When the attendance or hold signal is input to the invitation, the schedule information is extracted from the metadata of the invitation to which the attendance or hold signal is input, and based on the extracted schedule information, the mobile may be registered in a schedule management program. Ad service system. The method of claim 26,
The mobile terminal
Receiving at least one mobile advertising message when the mobile advertising app is running, the mobile advertising message that has a download history for at least one of the coupons, invitations and stamps received at least one mobile advertising message, the advertiser registered in the phone book Mobile advertisement service system characterized in that displayed in the order of the mobile advertising message and the other mobile advertising message issued. The method of claim 34,
The mobile terminal
And displaying the mobile advertisement message including the download history, the mobile advertisement message issued by the advertiser registered in the phone book, and the other mobile advertisement messages in a chronological order. The method of claim 34,
The mobile terminal
A search menu to search for nearby businesses, a scan menu to activate scanning of barcodes or QR codes, a locker menu to move downloaded vaults, stamps and invitations to a locker, and a settings menu for privacy settings. Mobile advertising service system characterized in that it further displays. The method of claim 31, wherein
The mobile terminal
And a detailed information screen including a check-in menu and a special offer coupon when displaying the detailed information screen through QR code scanning or short-range wireless communication. The method of claim 34,
The mobile terminal
The mobile advertisement service system of claim 1, wherein the list of mobile advertisement messages previously stored in the archive is sorted in order of validity period when the library menu is selected. delete The method of claim 26,
The mobile ad server
The mobile advertisement service system, characterized in that automatically classify the rating of the customer registered in the customer information database based on Customer Relation Management (CRM) information. The method of claim 26,
A mobile advertising web server providing a web service for supporting generation and management of a mobile advertising message; And
The mobile terminal is connected to the mobile advertisement web server, and upon receiving a request for generating a mobile advertisement, outputs a mobile advertisement generation screen, and transmits advertisement information for generating a mobile advertisement message input from the mobile advertisement generation screen and the mobile advertisement message. And a computer for receiving a rating and requesting the mobile advertising web server to send a mobile advertising message generated using the advertising information to mobile terminals included in the received customer rating. Service system. The method of claim 41, wherein
The computer is
When receiving a request for generating a QR code, a QR code generation screen for generating a QR code is output, and a QR code is generated using template selection information input from the QR code generation screen and message information to be inserted on the template. Mobile advertising service system, characterized in that for generating. The method of claim 42, wherein
The QR code generation screen
And a preview of a QR code to be generated based on the template and the message information. delete A display unit;
Memory unit for storing a mobile advertising app;
A location information receiver configured to receive current location information;
Communication unit; And
A control unit, wherein the control unit,
Confirming the current location information through the location information receiving unit when a mobile advertisement app is executed;
Transmitting the confirmed current location information to the server,
Receiving at least one mobile advertisement message issued by an advertiser existing within a predetermined range based on the current location information as a response from the server to the transmission of the current location information, and
Controlling the display unit to display the received at least one mobile advertisement message in a sorted manner according to a preset rule;
When the contact information of the advertiser subscribed to the mobile advertising service is registered in the phone book of the mobile terminal, the server automatically registers the subscriber information registered in the phone book of the advertiser in the customer information database of the advertiser. terminal. delete delete delete

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