KR101998273B1 - System for advertising that sharing member information - Google Patents

Abstract

The present invention relates to an advertisement system for sharing membership information, which extracts keywords from an event occurring in a member of a subscriber using an Internet-based advertisement output platform, generates and stores subscriber-specific member information for a specific keyword, A subscriber and a keyword classification unit for outputting member information for each subscriber for the specific keyword stored as a result of the membership information aggregation as the individual member information is requested, and a subscriber and a keyword classification unit for subscribing to the member of the subscriber using the Internet- The subscriber may receive the aggregation result of the subscriber-specific member information for a specific keyword as the subscriber requests the keyword to the subscriber and the keyword classification unit, and may receive at least one of the subscriber-specific member information aggregation results for the specific keyword And the advertisement output unit Characterized in that the output ads to members. As a result, the member information classified as interested in a specific object is shared through the advertisement platform, and the advertisement is output by the shared member information, thereby improving the advertisement effect.

Description

{SYSTEM FOR ADVERTISING THAT SHARING MEMBER INFORMATION}

The present invention relates to an advertisement system for sharing member information, more specifically, a system for real-time classification of subscriber-to-subscriber member information using an advertisement platform and advertisements by sharing classified keyword-based member information among subscribers .

Internet shopping malls and others are directly connected to sales, so they invest a lot of money in advertising to attract new subscribers. However, exposing an ad to a potential customer who would be interested in a particular shopping mall's sale would not only make it difficult to target the potential customer, but even if the potential customer was estimated, it would be costly to obtain that customer's information to expose the ad.

Therefore, it is necessary to develop an advertisement platform capable of identifying an advertisement object and sharing the information of the identified advertisement object.

Korean Patent Publication No. 10-2010-0135968 (Data Collection and Targeted Advertising System and Method)

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems,

The advertisement system sharing member information according to an embodiment of the present invention extracts a keyword from an event occurring in a member of a subscriber who uses an Internet-based advertisement output platform, generates and stores subscriber-specific member information for a specific keyword A subscriber and a keyword classifier for outputting membership information for each subscriber for the specific keyword stored as a result of requesting member information for each keyword, as a member information aggregation result; and a subscriber who uses the Internet- And an advertisement output unit for outputting an advertisement to a member of the subscriber, wherein the subscriber requests the keyword to the subscriber and the keyword classification unit, receives the membership information aggregation result for each subscriber for the specific keyword, Results of membership information for each member And outputs the advertisement to the member through the advertisement output unit.

The subscriber and the keyword classification unit may include a keyword tracking unit for extracting at least one keyword from an event occurring in the member, a subscriber keyword classifying unit for classifying the keyword extracted by the keyword tracking unit in correspondence with the subscriber to which the member belongs, A member-by-keyword information classifying unit for associating and classifying the keyword extracted by the keyword tracking unit and a member generating an event for generating the keyword, and a classification result by the member keyword classification unit and the keyword- And a subscriber-keyword-member information matching unit which receives the keyword extracted from the event that the subscriber-subscriber is generated, and matches the extracted keyword with the generated member.

The subscriber and the keyword classification unit update and store subscriber-specific member information for a specific keyword in real time as the member generates a new event.

The subscriber and the keyword classification unit may further generate a similar keyword for the requested keyword in response to the request for the keyword-specific member information, and may further include, for each of the similar keywords generated in addition to the requested keyword, And a keyword-similar keyword database for generating a similar keyword for the keyword, as a result of the information aggregation.

When the subscriber selects the subscriber-specific member information aggregation result for the specific keyword, the number of aggregated member information according to the selected member information aggregation result, and the type of subscriber selected according to the subscriber-specific member information selected, And an advertisement charge processing unit for differentially charging the subscriber who selected the result of aggregating member information for each subscriber.

An event occurring in a member of a subscriber using the Internet-based advertisement output platform may be generated when a member of the subscriber clicks an email of a specific title, clicks a product on a specific homepage, or a member of the subscriber inputs a search word Is an event that is generated by the user.

Wherein the advertisement output unit includes: an e-mail advertisement output unit for outputting an e-mail advertisement through an e-mail address corresponding to the member; a mobile advertisement output unit for transmitting an advertisement in the form of a text message to a mobile phone number corresponding to the member; A web advertisement output unit for outputting a banner or an overlay advertisement to a web browser connected with an ID and at least one of a notification advertisement advertisement output unit for outputting a push notification form through a mobile dedicated application connected to an ID corresponding to the member .

The subscriber and the keyword classification unit store the name information of the subscriber in correspondence with the URL of the homepage operated by the subscriber, search and extract subscriber information for a specific subscriber according to a request, The subscriber registers the member information included in the affiliated organization with the ID and at least one detailed information thereof, searches for detailed information on the specific member information according to the request, And a member information database unit for providing the membership information to the user.

A method for sharing membership information according to an embodiment of the present invention includes the steps of (a) generating an event from a member included in a subscriber using an Internet-based advertisement output platform to extract a keyword, (b) (C) requesting member information on a specific keyword from a specific subscriber, (d) subscribing to the subscriber-keyword-member information stored in the subscribers, (E) outputting at least one of the aggregation results of the subscriber-specific member information for the specific keyword to the subscriber; and (c) outputting the result of the aggregation of subscriber- And outputting an advertisement through an Internet-based advertisement output platform.

According to this aspect, the advertisement system and method for sharing member information according to an embodiment of the present invention can extract interest keywords from a company subscribed to an advertisement platform, i.e., an advertisement platform subscriber, As member information, and share membership information for each keyword among the advertisement platform subscribers. As a result, the advertisement information is improved by sharing the member information classified as interested in the specific object through the advertisement platform and outputting the advertisement with the shared member information.

1 is a block diagram illustrating a schematic structure of an advertisement system sharing member information according to an embodiment of the present invention.
2 is a flowchart illustrating an advertisement method of sharing member information according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

1 is a block diagram illustrating a schematic structure of an advertisement system sharing member information according to an embodiment of the present invention.

In this embodiment, the advertisement system S sharing the member information is structured such that the subscribers 1 and 2 using the Internet-based advertisement output platform output the advertisement to the members 1a and 2a of the subscribers 1 and 2, An advertisement output unit 200 for providing subscriber information on the subscriber 1 and information on the member 1a of the subscriber 1 as membership information for each subscriber and generating subscriber- And provides the subscriber-specific member information for a specific keyword according to a request of another subscriber 2, and a keyword classifier 100.

An Internet based advertisement output platform is a system in which subscribers 1 and 2 subscribed to an Internet based advertisement output platform output advertisements based on the Internet to members 1a and 2a belonging to subscribers 1 and 2 Platform.

In this case, the subscribers 1 and 2 subscribed to the Internet-based advertisement output platform may be an Internet homepage of an Internet shopping mall or a specific institution, and the members 1a and 2a included in the subscribers 1 and 2 may be Internet shopping malls It is an account that agrees to join a member on the Internet homepage of a specific institution and receive advertisement.

The members 1a and 2a directly access the Internet homepage corresponding to the subscribers 1 and 2 and input an e-mail address, a mobile phone number, and the like as member detailed information through a membership registration procedure, Can set unique information such as one unique ID as member information.

In one example, the members 1a and 2a access the Internet homepage related to the subscribers 1 and 2 through a PC having a web connection function, a notebook computer, a smart phone, a PDA, etc., 1, 2), as shown in FIG.

In the Internet-based advertisement output platform, the members (1a, 2a) receive the advertisement by the e-mail inputted as the detailed information about the member information, or receive the advertisement through the banner or the full advertisement, the mobile- You can receive ads as banners or interstitials, receive ads as push notifications in the form of push notifications via mobile-only apps, and output them via PC, laptop, smartphone or PDA with web access have. In this way, when the members 1a and 2a output an advertisement received through an Internet-based advertisement output platform from a PC, a notebook, a smart phone or a PDA having a web access function, do.

As described above, the subscriber and the keyword classification unit 100 manages the information of the member 1a of the subscriber 1 as subscriber-specific member information, generates member information for each subscriber for a specific keyword, 2, and the like. The keyword tracking unit 110, the subscriber keyword classification unit 120, the keyword-based membership information classification unit 130, the subscriber-keyword-membership information matching unit 140 A subscriber database unit 150, a member information database unit 160, a subscriber-keyword-membership information matching database unit 170, and a request signal processing unit 180.

The keyword tracking unit 110 tracks keywords from events generated for the members 1a and 2a included in the subscribers 1 and 2 using the Internet-based advertisement output platform.

In one example, the keyword tracking unit 110 extracts a keyword from a click event, a keyboard input event, and the like input from the member terminal. The member tracking unit 110 extracts a keyword from a ' If you clicked on an email with the title "Repurchase Event," extract the keywords "flower" and "wreath."

Alternatively, the keyword tracking unit 110 extracts a keyword 'bouquet' when the member terminal searches for 'bouquet' in the search window of the flower shop homepage of the subscriber 1 operating the flower shop homepage.

The subscriber-based keyword classifying unit 120 receives the keyword extracted by the keyword tracking unit 110 from the keyword tracking unit 110 and matches the subscriber 1 or 2 corresponding to the event that is the source of the keyword extraction, It is classified as a keyword.

For example, if a keyword is extracted from an event that a member terminal clicks on an e-mail sent from a homepage operated by the subscriber 1, the keyword classification unit 120 per-subscriber may notify the subscriber who sent the e- 1) and the keyword extracted from the click event are matched with the subscriber (1) - keyword.

At this time, if the subscriber 1 operates the flower shop homepage and the keyword extracted from the event occurring on the member terminal is' bouquet ', the subscriber-specific keyword classifier 120 may classify the subscribers' keywords such as' flower shop homepage' .

The subscriber-based keyword classifier 120 can extract the 'flower shop name' or the like, which is the name information of the homepage operated by the subscriber 1, from the subscriber database unit 150, and extracts the name information of the extracted subscriber 1 You can match keywords with '○○○ flower' - 'bouquet'.

The keyword-specific member information classification unit 130 receives the keyword extracted by the keyword tracking unit 110 from the keyword tracking unit 110 and transmits the extracted keyword to the member Information is classified into keyword-specific member information.

For example, when a keyword is extracted from a click event or a keyword input event occurring in a member terminal, the keyword-specific member information classification unit 130 extracts a unique ID, which is information of the member 1a using the member terminal that generated the click event, The keyword extracted from the event is matched with the keyword-member information.

At this time, if the member 1a included in the specific subscriber 1 subscribes to the subscriber 1 as the ID 'a1234' and the member terminal registers the ID 'a1234' on the flower shop homepage operated by the subscriber 1, And clicks on the 'cactus' product sold on the florist's home page, the keyword-specific member information classification unit 130 matches the keyword-specific member information such as' cactus' -'1234'.

The subscriber-keyword-membership information matching unit 140 receives subscriber-specific keywords and member-by-keyword information from the subscriber-based keyword classification unit 120 and the keyword-based membership information classification unit 130, And transmits it to the subscriber-keyword-member information matching database unit 170 and stores the same.

In one example, the subscriber-based keyword classifier 120 matches subscriber-specific keywords as shown in Table 1 below, and the per-keyword member information classifier 130 matches the per-keyword member information as shown in Table 2 below The subscriber-keyword-member information matching unit 140 matches the keyword generated in the subscriber and the member information that generated the keyword as subscriber-keyword-member information, as shown in Table 3 below.

Subscribers keyword Subscriber A Keyword a1
Keyword a2 Subscribers B Keyword b

keyword Profile Keyword a1 ID: a1234
ID: a4321 Keyword b ID: a1234
ID: b1234

Subscribers keyword Profile Subscriber A Keyword a1 ID: a1234
ID: a4321 Keyword a2 ID: a1234 Subscribers B Keyword b ID: a1234
ID: b1234

The subscriber-keyword-member information matching unit 140 searches the subscriber-keyword-membership information using the matching information between the subscriber-based keyword classifier 120 and the per-keyword member information classifier 130 as shown in Tables 1 to 3, It is possible to grasp the members 1a and 2a of the specific subscribers 1 and 2 that have generated a specific keyword.

As described above, the subscriber database unit 150 stores the name information of the home page operated by the subscriber 1 in correspondence with each other as shown in Table 4 below. In response to a request from the subscriber-based keyword classifier 120, And provide the subscribers' information to the subscriber-based keyword classifier 120.

Subscribers First subscriber information Second subscriber information Subscriber A http://www.Aflower.com ○ ○ ○ Flower Subscribers B http://www.Bfruit.com △△ Fruit and Vegetables Division

The member information database unit 160 can store membership information included in the homepage operated by the subscribers 1 and 2 or included in the organizations related to the subscribers 1 and 2 in correspondence with each other as shown in Table 5 below, 1, 2), search for detailed information corresponding to the member information and provide at least one detailed information to the subscribers 1, 2.

Member Information (ID) First detailed information Second detailed information a1234 010-1234-5678 a1234@abc.com b1234 010-4321-8765 b1234@abc.com

The subscriber-keyword-membership information matching unit 170 receives and stores subscriber-keyword-membership information matched by the subscriber-keyword-membership information matching unit 140 as described above.

The request signal processing unit 180 receives a subscriber-specific member information request signal for a specific keyword from the subscribers 1 and 2 and receives a subscriber-specific member information request signal from the subscriber-keyword- (170) and provides search results to subscribers (1, 2).

In one example, a subscriber 1 operating a homepage for selling flowers requests subscriber-specific member information matched with the keyword "flower", and requests member information pertaining to another subscriber 2, "△△, , 'Flower', and 'member information', which are matching information generated by clicking on a mail containing a keyword 'flower', are registered in the subscriber-keyword-member information matching database The request signal processor 180 extracts the membership information from the subscriber-keyword-membership information matching database 170 according to the request of the subscriber 1 And provides it to the subscriber 1.

At this time, the request signal processing unit 180 extracts a plurality of subscriber-plurality of member information matched with the requested keyword according to the data stored in the subscriber-keyword-member information matching database unit 170, ).

At this time, the request signal processor 180 converts the association word for a specific keyword into a similar keyword, extracts together the requested specific keyword and the member information for each of the similar keywords generated from the specific keyword together with the related keyword to the subscriber 1 can do.

For example, when the keyword 'flower' is input, the request signal processing unit 180 generates similar keywords such as 'flower', 'flower', 'wreath', 'flower shop' 1, the subscriber and the keyword classifier 100 can generate the similar keyword by extracting the subscriber-specific member information for 'flower', 'garland' and 'flower shop' As a similar keyword database, and can be processed using the same.

At this time, since the subscriber-keyword-member information matching database unit 170 has a structure that is updated in real time as a specific member generates an event, the request signal processing unit 180 receives the subscriber- It is possible to extract the latest member information per subscriber as soon as the request signal is input and provide the member information in real time so that the member information classified as interested in the specific keyword can be efficiently shared.

As described above, the request signal processing unit 180 has a structure for searching for and providing the stored result of the subscriber-keyword-member information matching database unit 170 according to the request of the subscribers 1 and 2, The subscriber 1 or 2 using the Internet-based advertisement output platform can provide the member information predicted to be of interest to the other subscribers, Based on the membership information classified as those of interest to specific keywords among the member information held by the other subscribers, it is possible to output the advertisement through the advertisement output unit 200 of the Internet-based advertisement output platform.

At this time, in providing the subscriber-specific member information matched to the specific keyword to the subscribers 1 and 2, the request signal processor 180 does not directly transmit the mobile phone number or email address, which is detailed information on the member information , And transmits the result of aggregation of subscriber-specific member information to a specific keyword. Accordingly, the subscribers 1 and 2 can not directly read or confirm the subscriber-specific member information for the specific keyword, and the subscribers 1 and 2 can not confirm or confirm the subscriber-specific member information for the keyword received from the request signal processing unit 180 (Aggregation result) of the subscribers 1 and 2 and outputs the advertisement to be output as the subscriber-specific member information through the advertisement output unit 200, And has the effect of outputting an advertisement by sharing member information through an advertisement output platform.

In one example, a subscriber 1 operating a flower sales website may send a flower message to the request signal processing unit 180 to expose flower advertisements to members other than the member of the subscriber (1) , The request signal processing unit 180 requests the subscriber-specific member information about the keyword 'flower' from the member information included in the subscriber 2 operating the homepage for selling fruit, The subscriber 2 provides the result of the aggregation of the information, for example, 50 persons to the subscriber 1 in the form of? Generates a signal for selecting '?' And '-50', and exposes the flower advertisement to the member information selected through the advertisement output unit 200.

Alternatively, the subscriber 1 exposes the advertisement using the request signal processing unit 180 and the advertisement output unit 200 in order to output the advertisement to the member information classified as interested in the specific keyword among the member information held by the subscriber 1 And the present invention is not limited thereto.

As described above, the subscribers 1 and 2 using the Internet-based advertisement output platform receive the specific keywords of the member information included in the other subscribers 1 and 2 through the subscribers, the keyword classification unit 100 and the advertisement output unit 200, It is possible to share the member information without exposing the member information and to output the result of counting the member information classified as the interested in the specific keyword as the numerical value It is possible to select the advertisement object and calculate the cost of sharing the member information efficiently.

The advertisement output unit 200 outputs the advertisement to the members 1a and 2a that the subscribers 1 and 2 using the Internet based advertisement output platform want to output to the members 1a and 2a, A mobile advertisement output unit 220, a web advertisement output unit 230, and a notification advertisement advertisement output unit 240.

The mail advertisement output unit 210 outputs an e-mail advertisement through an e-mail address corresponding to the members 1a and 2a, and the mobile advertisement output unit 220 outputs a text message (SMS, LMS), and the web advertisement output unit 230 outputs a banner or an overlay advertisement through a web browser connected with an ID corresponding to the members 1a and 2a, The mobile terminal 240 outputs a push notification in the form of a push via a mobile dedicated application connected with an ID corresponding to the members 1a and 2a.

The advertisement output unit 200 may provide a structure for the subscribers 1 and 2 to output the advertisements to the members 1a and 2a belonging to the subscribers 1 and 2, It is possible to provide all the structures for outputting the advertisement.

In one example, an advertisement system S sharing member information is a system in which one subscriber 1 and subscriber 2 receive member information of other subscribers 1 and 2, selects the subscriber information, and outputs an advertisement through the advertisement output unit 200 And storing the history as the data.

The advertisement system S sharing the membership information is a system in which one subscriber 1 or 2 receives member information of the other subscribers 1 and 2 and selects the subscriber information and outputs an advertisement through the advertisement output unit 200 The billing unit 3 may further include a billing unit 3 for billing the billing and managing the billing. The billing fee may be differentiated according to the subscriber, the number of members, and the type of the advertisement output.

Next, FIG. 2 is a flowchart illustrating an advertisement method of sharing member information according to an embodiment of the present invention. In this embodiment, a step of generating an event by a member included in the subscriber and extracting a keyword (S100), matching and storing the subscriber-keyword-membership information (S200) (S400) of outputting an aggregation result of subscriber-specific member information for a specific keyword in the stored subscriber-keyword-membership information, and providing the member information about the specific keyword to the requesting subscriber (S400) And outputting an advertisement through an Internet-based advertisement outputting platform (S500) by selecting at least one of the aggregation results of the subscriber-specific member information, 2a. ≪ / RTI >

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

S: Advertising system sharing member information 1, 2: Subscribers
1a, 2a: Member 3: Advertising bill processing section
100: Subscriber and keyword classification unit 110: Keyword tracking unit
120: Subscriber-based keyword classification unit 130:
140: subscriber-keyword-member information matching unit 150: subscriber database unit
160: Member information database section
170: Subscriber-Keyword-Member information matching database unit
180: request signal processing unit 200: advertisement output unit
210: Email advertisement output unit 220: Mobile advertisement output unit
230: Web advertisement output unit 240: Advertisement advertisement output unit

Claims (9)

A keyword is extracted from an event occurring in a member of a subscriber using an Internet-based advertisement output platform, and membership information for each specific keyword is generated and stored. A subscriber and a keyword classifier for outputting membership information for each subscriber as a member information aggregation result,
An advertisement output unit for causing the subscriber to output an advertisement to a member of the subscriber using the Internet-based advertisement output platform; and
When the subscriber selects the subscriber-specific member information aggregation result for the specific keyword, the number of aggregated member information according to the selected member information aggregation result, and the type of subscriber selected according to the subscriber-specific member information selected, An advertisement billing processing unit for differentially charging the subscriber who selected the result of the aggregation of member information for each subscriber,
Wherein the subscriber receives the aggregation result of the subscriber-specific member information for the specific keyword as the subscriber requests the keyword to the subscriber and the keyword classification unit, receives at least one of the subscribed member information aggregation results for the specific keyword And outputs the advertisement to the member through the advertisement output unit. The method according to claim 1,
The subscriber and the keyword classifier may classify,
A keyword tracking unit for extracting at least one keyword from an event occurring in the member,
A keyword classifying unit for classifying the keyword extracted by the keyword tracking unit in correspondence with the subscriber to which the member belongs,
A keyword-specific member information classifying unit for classifying the keyword extracted by the keyword tracking unit and a member generating an event for generating the keyword in correspondence with each other;
A subscriber-keyword-member information unit that receives the results classified by the subscriber-based keyword classification unit and the keyword-based membership information classification unit, matches the extracted keyword extracted from the event in which the member of the subscriber- The matching unit
And the advertisement information is shared with the advertisement information. The method according to claim 1,
Wherein the subscriber and the keyword classifier update and store subscriber-specific member information for a specific keyword in real time as the new event is generated by the member. The method according to claim 1,
The subscriber and the keyword classification unit may further generate a similar keyword for the requested keyword in response to the request for the keyword-specific member information, and may further include, for each of the similar keywords generated in addition to the requested keyword, Further comprising a keyword-similar keyword database for outputting information as a result of information aggregation and for generating a similar keyword for the keyword. delete The method according to claim 1,
An event occurring in a member of a subscriber using the Internet-based advertisement output platform may be generated when a member of the subscriber clicks an email of a specific title, clicks a product on a specific homepage, or a member of the subscriber inputs a search word Wherein the event information is an event generated by the user. The method according to claim 1,
Wherein the advertisement output unit comprises:
An email advertisement output unit for outputting an email advertisement through an email address corresponding to the member,
A mobile advertisement output unit for sending a text message type advertisement to a mobile phone number corresponding to the member,
A web advertisement output unit for outputting a banner or an overlay advertisement to a web browser accessed by an ID corresponding to the member, and
And outputting a push-to-talk talk call through a mobile dedicated application accessed by an ID corresponding to the member,
Wherein the advertisement information includes at least one of advertisement information and advertisement information. The method according to claim 1,
The subscriber and the keyword classifier may classify,
A subscriber database unit for storing and storing name information of the subscriber in correspondence with a URL of a homepage operated by the subscriber, searching for and extracting subscriber information for a specific subscriber according to a request, and
And stores the member information included in the organization related to the subscriber in association with the ID and at least one detailed information thereof and searches the detailed information about the specific member information according to the request, A member information database unit
And the advertisement information is shared with the advertisement information.

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