KR101865845B1 - System for promotion page production of custom-made - Google Patents

Abstract

The present invention utilizes a web application to generate customized information for each customer by generating customer information at the time of producing a page including a publicity or an event, thereby expanding the utilization of the customer and facilitating customer management and page management And a customized promotional page production system.

Description

Customized Promotional Page Production System {SYSTEM FOR PROMOTION PAGE PRODUCTION OF CUSTOM-MADE}

The present invention relates to a promotional page production system, and more particularly, to a promotional page production system that uses a web application to produce customized information for each customer by generating customer information at the time of producing a page including a promotion or an event, Customized promotional page creation system that facilitates customer management and page management.

In addition to web pages that are used as a typical means of publicity to enhance understanding and reliability of products and services to customers who are service target customers, communication activities with customers through recently actively popular personal digital assistants A lot of effort is being made.

In other words, various publicity methods such as public airwaves, cable broadcasts, and off-line publicity of the streets, which are variously carried out through the web pages of the Internet, are converted into a publicity method targeting specific persons through personal mobile terminals and SNS There are also companies that specialize in this and produce and manage web pages.

However, it is difficult for small business owners, such as shops, shops, or corporations, which are relatively small in size and have a small capital, to directly produce appropriate publicity pages for publicity using such web pages, And the management problems such as the inconvenience of modification of contents due to outsourcing management.

In addition, in the conventional method, as the public relations is merely performed in one direction, information on the customer to be publicized can not be obtained.

Korean Patent Publication No. 10-2012-0045152 (2012.05.09)

The present invention has been made to solve the above problems, and it is an object of the present invention to provide various templates and layouts through a page operation interface according to a set scenario so that it can be easily produced and edited, The present invention provides a customized promotional page production system capable of facilitating user utilization of a company by providing company status information and providing customized information by converting user information into data.

In order to achieve the above object, the present invention provides an information processing system including a status information unit for collecting status information including store information including a location and size of a store and items to be handled and a current usage status, a settlement module And a service management unit for generating management information on the activity information for each user according to the accumulation of the settlement information and the status information through the status information; A user identification unit for managing a user's connection according to a management mode and a public mode and a page creation and modification; an interface for providing a user with the ability to create and modify a page according to the management mode; A template providing unit for providing templates, layouts, and contents according to the page configuration so that the user can select the templates, layout, and content according to the set scenarios; A database in which a search and a provision are performed through the interface according to a call of a user, and a publicity management unit for inserting the management information into a page; A terminal unit for registering and terminating a store use situation by accessing the status information unit; .

The status information unit may include a transmitting unit for transmitting an authentication signal in a broadcasting method to a predetermined range, the wireless communication module being a wireless LAN communication module, an authentication unit for confirming the status of admission according to the approval of the authentication signal from the terminal unit, And a usage confirmation unit that reflects the exited status and the transmitted reservation information and the bookmark information to the use situation. The terminal unit includes an approval unit for receiving the authentication signal of the transmission unit and generating and transmitting an authentication signal according to the approval of the user, And a reservation management unit for generating reservation information and bookmark information and transmitting the reservation information and bookmark information to the use confirmation unit.

The status information unit may further include a photographing unit for acquiring an image of the inside of the store, and a monitoring unit installed in the seat or table of the store to confirm the use state, and the use confirmation unit reflects the image and the usage state .

Further, the page management unit may further include a publicity support unit for receiving the publicity information selected from discount coupon information, mileage information, and event information together with the area information of the user, and allowing the publicity information to be inserted or modified in a post- The service management unit reads the identification code, accumulates the identification code, and reflects the information in the activity information for each user.

Since the present invention can easily produce and edit a company's publicity page without expert knowledge for web page production, it is possible to greatly reduce the time required for conventional page management and cost due to outsourcing operation.

In particular, since company status is provided in real time along with company utilization statistics, reliable information can be provided, and customer's company can be utilized more easily by providing customized information by data of customer's taste.

1 is a schematic diagram schematically showing the concept of the present invention,
2 is a block diagram illustrating a configuration and a connection relationship according to a preferred embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a configuration of a customized promotional page production system according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram schematically showing the concept of the present invention.

The present invention is basically based on a computer possessed by a user in a web environment, and can be realized through a smart phone or an equivalent function terminal and an application which are actively popular for more convenient use. Basically, a plurality of user groups can access a publicity page of various companies by installing an application related to the present invention on a terminal carried by the user, and the manager belonging to the company can manage the production and modification of the publicity page The publicizing page is created to display the usage status of the company in real time to a large number of customers so that the users of the user group can be promoted through the application and the SNS.

In FIG. 1, a company A is a user who belongs to a company and produces a publicity page, and users A to C each indicate a user who accesses a corresponding publicity page and uses goods and services through a company.

2 is a block diagram illustrating a configuration and a connection relationship according to a preferred embodiment of the present invention. The preferred embodiment of the present invention basically comprises a store management unit 100, a authoring module unit 220, a terminal unit 300, As shown in FIG.

The store manager 100 is a configuration for grasping the operation status of a company in real time including a user's company usage record and includes a status information unit 110, a payment module unit 120, a main configuration of a service management unit 130 Respectively.

The status information unit 110 is configured to collect status information including the store information including the location and the size of the store, the item to be handled, and the current usage status. The store information includes a store name, , The items to be handled, and information on the size, ie, the number of people accommodated, such as a restaurant or a beauty salon.

The usage status is collected as current status information including information on the usage situation of each user using the store, that is, the purchase item and payment cost, information on the date and time of the visit, and the number of users who visited the store, An authentication unit 112, a photographing unit 113, a monitoring unit 114, and a use confirmation unit 115. The authentication unit 112,

The transmitting unit 111 is installed in a store and is composed of a short-distance wireless communication module and transmits an authentication signal in a broadcasting method to a designated range, and transmits authentication information using a broadcasting method based on the Bluetooth 4.0 technology. To this end, the signal reaching range of the sending unit 111 may be limited to an entrance or exit of a store, so that the user can receive the authentication information through the terminal unit 300 held when the user enters the store.

The authentication unit 112 is configured to check the admission status according to the approval of the authentication signal from the terminal unit 300 held by the user who visited the store. The user having the terminal unit 300 directly inputs the operation command for approval or the application having the equivalent authority and performs the authentication role in the terminal unit 300 in advance, It can be easily confirmed that the position for using the business has been made.

The photographing unit 113 is configured to acquire an image of the inside of the store, and is based on a CCTV and a surveillance camera installed in a store. Particularly, the user can view the place where the seat is located rather than the passage for movement in the store, so that it is possible to roughly confirm how many people are in the store through the image.

The monitoring unit 114 is installed in a seat or a table in the store to check the use state of the store. The monitoring unit 114 is configured to be able to check the actual usage status of the store in real time by complementing the image obtained through the photographing unit 113 do.

That is, in the case of a restaurant, it is installed on a table used by a user, in the case of a beauty room, it is installed in a seat for a beauty salon, and the state of use is detected through various methods. However, And it is possible to detect the use state through a load applied from a specific object or the user's body.

Generally, a rubber material, which is an insulating material, is mixed with conductive carbon black or metal fiber so as to have conductivity, and the pressure applied is detected by using the property that the resistance of the corresponding region is decreased as the wire is expanded. Confirmation of the use state can be made.

The utilization confirmation unit 115 is configured to generate the approval status of each user through the use unit 113 and the monitoring unit 114, The transmitted reservation information and the bookmark information are totally reflected in the use situation.

The settlement module unit 120 generates settlement information according to a utilization of a company by a user, and generates settlement information including a user's order history and settlement details in cooperation with a settlement apparatus of a company.

The service management unit 130 accumulates the settlement information generated by the settlement module unit 120 and simultaneously stores the activity information for each user according to the accumulation of the settlement information and statisticalizes the activity information by using the statistical information and the management information Respectively.

The page management unit 200 includes a user identification unit 210, a authoring module 220, a formatter 230, and a user interface unit 230. The user identification unit 210, the authoring module 220, A public relations management unit 250, a public relations support unit 260, an SNS linking unit 270, an information analysis unit 280, and an information recommendation unit 290.

The user identification unit 210 basically manages access to a service through a terminal held by a user, i.e., manages login, and the login is divided into a management mode and a public mode. At this time, the management mode is given to the administrator of the company, and it is possible to newly create or modify the page which is produced for the publicity when the user logs in through the management mode. When the user logs in the public mode, This is possible.

The authoring module 220 can create and modify a page for publicity in the web space allocated to the user by checking the management mode setting, that is, the login through the management mode of the user through the user identification unit 210 To the terminal owned by the user, and allows the user to make a page or to modify an already prepared page through a command inputted through the interface. As described in the problem to be solved by the present invention, the present invention can be applied not only to a rather complicated web page authoring tool but also to scenarios provided through an interface without expert knowledge on a web page, So that the user can easily create and modify the page. In order to do so, the user can easily handle the intuitive interface.

The formatting unit 230 is configured to provide various templates and layouts necessary for page configuration through the authoring module 220 so that the user can select the template and layout according to the set scenarios through the interface. And provides an environment that allows the user to appropriately arrange the contents through the authoring module 220 as described above.

In this case, the template means various design forms that form the outline of the page screen, and the layout means a frame for arranging the design forms and the page constituent elements such as characters, pictures, symbols, photographs in a limited space. These templates and layouts are sequentially provided to the users by preprogrammed scenarios so that the user can select and arrange them, and various templates and layouts according to the characteristics of the businesses are provided in a database in advance.

The content may include not only built-in content provided through the database 240 as content selected from the user through the interface but also images, photographs, symbols, etc. stored on the terminal by the user It is possible to insert the page into the page to be produced, but the basic editing such as size, cut, correction, etc., can be performed together with the insertion.

The database 240 has a structure in which a page creation scenario is stored in a state in which a classification code is given along with a template, contents, layout, and publicity information. As illustrated in FIG. 1, the database 240 includes a school, a restaurant, a beauty salon, , A PC room, and the like, which are related to each type of industry, and search and provide them through the interface according to a user's call.

In other words, when saving a template, it is possible to classify and store design forms such as photographs and image shapes matching the characteristics of a promoter, and to provide a neat and focused design template reflecting the taste of the company. In addition, if templates having different characteristics are applied to a single page, users may be confused and it may be difficult to transmit publicity. Therefore, it is desirable to store and provide a bundle of consistent design forms as much as possible.

In addition to laying out layout elements, we can create layouts that have a sense of order in advance, considering various considerations such as attention, readability, clarity, and creativity. .

In the case of stored scenarios, the process of allowing users to select and arrange templates and contents sequentially in accordance with the production process is provided on the interface. In most cases, the same process can be applied to the page production. However, Scenarios that may be needed depending on the situation or the user's intention to further reflect his or her intention, etc., or make them available upon request of the user. At this time, all the templates and layouts stored in the database 240 are stored with classification codes according to their characteristics, and it is possible to easily track which templates and layouts are used to produce the produced pages.

The publicity management unit 250 basically inserts the management information into a page. As described above, the management information includes activity information for each user, together with statistical data, and status information collected through the status information unit As a result, visitors to the page will be able to view the page based on their location, handling goods, services or menus as well as size, capacity, current visitors, cumulative number of visitors, popular items such as sales, You can check the statistical data.

Through such management information, it is possible to more accurately grasp a company than a simple personal blog or a one-sided publicity content created by a company, prevent a long waiting time in visiting the congestion time zone, and help judge for reservation in advance .

The publicity support unit 260 receives promotional information selected from discount coupon information, mileage information, and event information along with the user's local information, inserts the publicity information into a page produced after giving an identification code, To be corrected.

In general, since a small business owner who requires the present invention performs a sales activity based on a region, the present invention also performs area based user management. In other words, in the case of a user located in a remote location where a company related to a specific page (P) is located, the user can concentrate on promoting the user group located in the vicinity of the business location will be. To this end, a customized PR service using location-based information can be performed by using a GPS module directly set by a user or using a GPS module provided in a terminal, and in conjunction with a map API provided through the web, such as Google Map.

In addition, since the above management information is based on the actual use of the company, it is not easy to publicize the information in the case of a company having no performances. Therefore, in order to generate the initial use results, the user can utilize the company through profit sharing As described above, in the present invention, discount coupons for discounting a certain amount of money when a company purchases goods or services, mileage for accumulating the number of times of use of the business, To the user. Such publicity information is inserted into the page to be produced along with the identification code, and is configured such that another user connected to the page can download it to his / her terminal, and a user belonging to the business can receive the publicity information from the terminal of another user .

The SNS interworking unit 270 is a unit for acquiring SNS information registered by the user and collecting data set publicly on the acquired SNS. The SNS interworking unit 270 includes a twitter, a facebook, And collects the created mansions or collects the user information that created the mansions through the application program interface (API) provided by the SNS such as me2day.

The information analyzing unit 280 collects and classifies the set keywords among the data collected through the SNS linking unit 270 and randomly collects and stores the mans collected through the SNS linking unit 270 The mansions that can be used as marketing information such as the user's interest, tendency, desire, as well as the utilization period of the company including the utilization history of the company are sorted and stored, and the mansions collected through the set keyword are appropriately reflected. In the case of a mansion that does not include the noise, it is excluded from the storage object.

The information recommendation unit 290 generates preference information for each user through the classification information of the information analysis unit 280 and the management information generated by the service management unit 130 and generates and provides customized information for each user .

The classification information of the information analyzing unit 280 includes information such as an evaluation on the SNS and a request of the user for a specific company. In the case of the management information, the classification information includes statistics on the use of the company of the user, The intentionally targeted marketing is performed so that customized information for each user who introduces the similar company information based on the inclination information is automatically generated and outputted to the users who visited the page. In addition, the same personalized information service is offered to users who have bookmarked, that is, interested in, a specific company. Through this customized information, the company can efficiently promote publicity through targeted marketing, .

As described above, the terminal unit 300 can be a variety of mobile devices such as a smart phone, a notebook computer, a tablet pad, and the like. The approval unit 310 and the reservation management unit 320 are provided for registering and canceling the usage situation.

The acknowledgment unit 310 is configured to receive an authentication signal of the transmission unit 111 and to generate and transmit an authentication signal according to a user's approval. The acknowledgment unit 310 includes the same local wireless communication module as the transmission unit 111, And upon receipt of the authentication signal, receives the approval from the user and sends an authentication signal to the authentication unit 112.

The reservation management unit 320 generates reservation information and bookmark information as a reservation or a bookmark for a specific company is input from the user, and transmits the reservation information and bookmark information to the use confirmation unit. The reservation management unit 320 receives reservation information and bookmark information from the terminal unit 300 The received usage confirmation unit 115 reflects this in the use situation so that it can be reflected in the management information through the service management unit 130.

It is to be understood that the invention is not limited to the disclosed embodiment, but is capable of many modifications and variations within the scope of the appended claims. It is self-evident.

100: store manager 110:
111: sending unit 112:
113: photographing unit 114:
115: Usage confirmation part 120: Payment module part
130: service management unit 200:
210: user identification unit 220: authoring module unit
230: Formatting unit 240: Database
250: public relations management unit 260: public relations support unit
270: SNS interworking unit 280: Information analysis unit
290: Information recommendation unit 300:
310: approval unit 320: reservation management unit

Claims (4)

A transmitting unit 111 for collecting current information including store information including the location and size of the store and the items to be handled and the current usage status and including a short range wireless communication module and transmitting an authentication signal in a broadcasting method to a designated range; An authentication unit 112 for confirming the entry status according to the approval of the authentication signal from the terminal unit 300, a photographing unit 113 for acquiring images in the inside of the store, A monitoring unit 114 which is made up of a conductive rubber layer whose resistance is reduced and confirms the use state through a load applied from a body of the user, a monitoring unit 114 for calculating a discharge state, a reservation information, bookmark information, And a usage confirmation unit 115 that reflects the utilization status of the user to the usage situation, a payment module unit 120 that generates payment information based on utilization of the business of the user, And a service management unit (130) for generating management information on the activity information for each user according to the accumulation of the approval information and the status information.
A user identification unit 210 for managing a user's connection according to a management mode and a public mode, a page creation and modification, and an interface for allowing a user to create and modify a page according to the management mode, A formatting unit 230 for providing various templates, layouts, and contents according to the page configuration so that the user can select the content according to the set scenarios, A database 240 in which a page creation scenario is stored in a state in which a classification code is assigned and search and provision is performed through the interface according to a call of a user, a publicity management unit 250 for inserting the management information into a page, Enter promotional information selected from discount coupon information, mileage information and event information along with local information An SNS interlocking unit 270 for acquiring the SNS information registered by the user and collecting data set publicly on the acquired SNS, An information analyzing unit 280 for collecting and sorting the set keywords among the data collected through the SNS linking unit 270 and a management server 250 for classifying the information analyzed by the information analyzing unit 280 and management information And an information recommendation unit (290) for generating personalized information according to the user and providing personalized information for each user through the user interface unit (300).
An approval unit 310 for registering and releasing the store use status by accessing the status information unit 110, receiving an authentication signal of the transmission unit 111 and generating and transmitting an authentication signal according to the user's approval, (300) having a reservation management unit (320) for generating information and bookmark information and transmitting the generated information and bookmark information to the usage confirmation unit (115); Lt; / RTI >
The service management unit 130 reads the identification code, accumulates the identification code, and reflects the identification code in the activity information for each user. delete delete delete

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