KR101839513B1 - advertisement service method, advertisement platform and gateway server in advertisement service system - Google Patents

Abstract

The present invention relates to a method, an advertisement providing apparatus and a gateway server apparatus for providing an advertisement service by interworking between different types of advertisement providing apparatuses in an advertisement service system, , The heterogeneous advertisement providing apparatuses may be managed through a single system by providing advertisements in accordance with the amount of advertisements respectively allocated according to a schedule preset by the gateway server apparatus, Therefore, there is no need to separately develop a transmission channel for each medium because it is possible to interwork between heterogeneous advertisement providing devices through a gateway server device, thereby reducing cost and time required for development.

Description

[0001] The present invention relates to an advertisement service method, an advertisement providing apparatus, and a gateway server apparatus by interworking between heterogeneous advertisement providing apparatuses in an advertisement service system,

The present invention relates to an advertisement service system, and more particularly, to an advertisement service method, an advertisement providing apparatus, and a gateway server apparatus by interworking between heterogeneous advertisement providing apparatuses for providing advertisement services between different types of advertisement providing apparatuses in an advertisement service system will be.

Traditional advertising media have traditionally provided advertisements in a variety of forms through TV, newspapers, and electronic signage. In recent years, applications (in-apps) and web advertisements (M-web) have become common due to the spread of smartphones have.

In the case of advertisers, it is a reality to want to maximize the effect of advertisement by registering advertisements on various media through one advertisement registration. Accordingly, in recent years, a cross media advertisement providing device has been developed as a technique for registering advertisements on various media through one advertisement registration.

Such a cross media advertisement providing apparatus enables advertisement allocation (booking) etc. to be managed through a single system. However, in order to do this, it is necessary to share the status of advertisement allocation of each medium, reserve the advertisement accordingly, and transmit the advertisement to each medium in a timely manner.

Also, in order to provide services to various media (in-app, TV, web, mobile-web, etc.) channel is separately required. Developing such a transmission channel separately requires time, manpower, and cost. Therefore, in the cross media advertisement providing apparatus, interworking between the advertisement providing apparatuses that are providing services has become the biggest issue.

The present invention has been made in order to solve the inconvenience of the related art, and it is an object of the present invention to provide an advertisement service providing system in which an existing advertisement providing apparatus is interlocked with other advertisement providing apparatuses To provide an advertisement service method and an advertisement providing apparatus.

The present invention has been proposed in order to solve the inconvenience of the prior art. In the advertisement service provision system, the advertisement scheduling information is registered from advertisement providing apparatuses of different models, and the scheduling is performed. There is provided a gateway server apparatus for distributing advertisements to be provided to advertisement providing apparatuses of different models.

According to another aspect of the present invention, there is provided an advertisement service system including: a terminal device for requesting advertisement and receiving and executing a requested advertisement; A gateway server device for distributing an advertisement amount to each of the at least two advertisement providing devices according to preset advertisement scheduling and delivering an advertisement request of the terminal device upon receiving an advertisement request from the terminal device; And the advertisement acquisition statuses are shared with each other, and the advertisement amount to be provided according to the advertisement request of the terminal device is distributed from the gateway server device, and the advertisements are provided to the terminal device through the gateway server device, And two or more advertisement providing apparatuses of the same type.

According to another aspect of the present invention, there is provided an advertisement providing apparatus in an advertisement service system, including a terminal server, a gateway server apparatus for setting a scheduling for interworking with an advertisement providing apparatus of another type, A communication unit for transmitting and receiving data for a service; And the advertisement providing apparatuses of other types share the entire advertisement acquisition status, and when requesting the advertisement application for the advertisement application executed from the terminal apparatus, the gateway server apparatus transmits, through the gateway server apparatus, And controlling the device to provide the requested advertisement.

In the advertisement providing apparatus in the advertisement service system according to the present invention, the control unit confirms whether or not the application is registered in advance according to the authentication request for the application to be executed by the terminal, and performs authentication, And transmits the result to the terminal device.

In the advertisement providing system in the advertisement service system of the present invention, the control unit performs settlement of the advertisement provided to the terminal apparatus, and when receiving the advertisement transmission result from the advertisement providing apparatus of another type, And performs settlement for the advertisement provided by the advertisement providing apparatuses of other models.

In the advertisement providing apparatus in the advertisement service system of the present invention, the control unit transmits the address of the advertisement providing apparatus together with the advertisement to the terminal apparatus, and when receiving the selection event result information from the terminal apparatus connected to the address, And provides the detailed advertisement information corresponding to the selection event result information to the terminal device through the gateway server device.

According to another aspect of the present invention, there is provided a gateway server apparatus in an advertisement service system, comprising: a communication unit for transmitting and receiving data for a terminal apparatus and two or more advertisement providing apparatuses of different models and an advertisement service; And scheduling advertisement amounts to be provided to the terminal apparatuses for the two or more different advertisement providing apparatuses of different models when an advertisement is requested from the terminal apparatuses, And a controller for controlling the delivery of the advertisement request to any one of the two or more advertisement providing apparatuses of the different models according to the scheduling.

In the gateway unit in the advertisement service system of the present invention, the control unit transmits an address for an advertisement request to the terminal device, and receives an advertisement request through an address from the terminal device.

According to another aspect of the present invention, there is provided an advertisement service method of interworking between heterogeneous advertisement providing apparatuses in an advertisement service system of the present invention, in which an advertisement providing apparatus interlocks with other types of advertisement providing apparatuses, To a gateway server; Receiving an advertisement request of a terminal device according to a scheduling set by a gateway server device when an advertisement request of the terminal device is requested; And providing the advertisement to the terminal device through the gateway server device according to the advertisement request of the terminal device distributed with the advertisement providing device.

The advertisement service method of interworking between different advertisement providing apparatuses in the advertisement service system of the present invention is characterized in that when an advertisement is selected in the terminal apparatus, the advertisement providing apparatus receives the selection event result information about the advertisement from the terminal apparatus ; And providing the advertisement providing apparatus with detailed advertisement information corresponding to the received selection event result information to the terminal apparatus through the gateway server apparatus.

The advertisement service method in the advertisement service system according to the present invention is an advertisement service method by interworking between heterogeneous advertisement providing apparatuses according to an authentication request for an application to be executed by an advertisement from a terminal apparatus before the advertisement providing apparatus provides the advertisement to the terminal apparatus, And authenticating that the application is registered in advance.

According to another aspect of the present invention, there is provided an advertisement service method of interworking between heterogeneous advertisement providing apparatuses in an advertisement service system, the method comprising: performing advertisement settlement for an advertisement using an advertisement transmission result of an advertisement provided by an advertisement providing apparatus to a terminal apparatus; And performing the settlement for the advertisement provided by the advertisement providing apparatus of the other type by using the advertisement transmission result received from the advertisement providing apparatus of the other type by the advertisement providing apparatus.

According to another aspect of the present invention, there is provided an advertisement service method for interworking between heterogeneous advertisement providing apparatuses in an advertisement service system of the present invention, wherein a gateway server apparatus transmits advertisement status information from two or more advertisement providing apparatuses of different models Receiving; Scheduling an advertisement amount for an advertisement to be provided to the terminal device for each of the at least two advertisement providing devices according to the advertisement acquisition status; When a request for an advertisement of a terminal device is received, the gateway server device delivers an advertisement request to one of the two or more advertisement providing devices according to the scheduling; And receiving the advertisement from the advertisement providing apparatus which has transmitted the advertisement request and delivering the advertisement to the terminal apparatus.

According to the present invention, the heterogeneous advertisement providing apparatuses share the advertisement allocation status, and the heterogeneous advertisement providing apparatuses provide the advertisement at the respective allocated ratios according to the preset scheduling by the gateway server apparatus, And the advertisement service can be provided without modification of the existing advertisement providing apparatus.

In addition, since the present invention can be interworked between heterogeneous advertisement providing apparatuses through a gateway server apparatus, it is unnecessary to separately develop a transmission channel for each medium, thereby reducing cost and time required for development.

1 is a diagram illustrating an advertisement service providing system according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a gateway server apparatus in an advertisement service providing system according to an embodiment of the present invention.
3 is a diagram illustrating a configuration of a first advertisement providing apparatus in an advertisement service providing system according to an embodiment of the present invention.
4 is a diagram illustrating a configuration of a second advertisement providing apparatus in an advertisement service providing system according to an embodiment of the present invention.
5 is a diagram illustrating a method for providing an advertisement service through interworking between heterogeneous advertisement providing devices in an advertisement service providing system according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

Hereinafter, an advertisement service system for providing an advertisement service through interworking between heterogeneous advertisement providing apparatuses according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an advertisement service providing system according to an embodiment of the present invention.

1, an advertisement service system according to an embodiment of the present invention includes a gateway server device 100, a first advertisement providing device 200, and a second advertisement providing device 300 interworking with the terminal device 10 And the like.

The terminal device 10 executes the advertisement application and authenticates whether the application executed from the first advertisement providing device 200 is an application registered in advance and if the authentication is successful, ).

The terminal device 10 requests an advertisement through the URL provided from the gateway server device 100 and receives advertisements from the first advertisement providing device 200 and the second advertisement providing device 300, respectively. Here, the first advertisement providing apparatus 200 and the second advertisement providing apparatus 300 provide the advertisement amount distributed according to the preset scheduling from the gateway server apparatus 100. [ In addition, the terminal device 10 can execute advertisements through various media (in-app, TV, web, mobile-web, etc.) To request an advertisement. For example, when the in-app of these media is applied, a tool (SDK: Software Development Kit) for developing the software distributed from the vendor is installed in the terminal device 10, And the requested advertisement is received and executed. In the SDK, a domain for requesting advertisement is already stored.

The gateway server apparatus 100 provides a scheduling function for interworking between the first advertisement providing apparatus 200 and the second advertisement providing apparatus 300 and provides a scheduling function for interworking between the first advertisement providing apparatus 200 and the second advertisement providing apparatus 300, Based advertisement scheduling information.

 When receiving an advertisement request through a specific application (for example, an in-app channel) from the terminal device 10, the gateway server apparatus 100 identifies a channel in which an advertisement request is received, According to preset scheduling information on an advertisement to be provided to the terminal device 10 from the first advertisement providing device 200 and the second advertisement providing device 300 according to preset scheduling information for the in- We distribute the amount of the advertisement to be provided.

The first advertisement providing apparatus 200 may be an apparatus for providing a medium-specific advertisement, for example, an in-app, a web, a mobile web, or a TV advertisement providing apparatus. The first advertisement providing apparatus 200 can recognize the entire advertisement allocation status, that is, the advertisement acquisition status, in cooperation with the second advertisement providing apparatuses 200 of different models, And provides the distributed advertisement amount to the terminal device 10 through the gateway server device 100 according to the advertisement request.

The first advertisement providing apparatus 200 confirms whether authentication for providing an advertisement service to the terminal device 10, that is, whether the application executed in the terminal device 10 is an application registered in advance, And receives information on the advertisement provided to the terminal device 10 from the second advertisement providing device 300 from the second advertisement providing device 300 and performs settlement of the provided advertisement.

The second advertisement providing apparatus 300 provides a cross-media advertisement capable of providing advertisements collectively through various media such as an in-app, a TV, a web, and a mobile web And can grasp the entire advertisement acquisition status in cooperation with the first advertisement providing apparatus 200 and send the advertisement scheduling information based on the allocation information for each medium for executing advertisement in the terminal apparatus 10 to the gateway server apparatus 100). In addition, when the terminal device 10 makes an advertisement request, the second advertisement providing device 300 distributes the advertisement amount by the preset scheduling, that is, the allocated ratio by the gateway server device 100, and provides the requested advertisement . Accordingly, the second advertisement providing apparatus 300 distributes and provides the advertisement through the gateway server apparatus 100 without newly establishing a channel for the advertisement to be provided by the second advertisement providing apparatus 300, Lt; RTI ID = 0.0 > media. ≪ / RTI >

First, the gateway server apparatus 100 in the advertisement service system will be described in detail as follows.

2 is a diagram illustrating a configuration of a gateway server apparatus in an advertisement service providing system according to an embodiment of the present invention.

2, the gateway server apparatus 100 may include a communication unit 110, a control unit 120, and a storage unit 130.

The communication unit 110 is for transmitting and receiving data for interworking between the terminal device 10, the first advertisement providing device 200 and the second advertisement providing device 300 and transmits and receives messages for the advertisement service. The communication unit 110 can transmit and receive data through various communication methods as well as wired and wireless methods. In addition, the communication unit 110 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 110 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively.

The controller 120 controls the overall operation of the gateway server apparatus 100. In particular, in the embodiment of the present invention, the controller 120 includes a scheduling function, and controls the operation of the terminal apparatus 10 according to pre- Lt; RTI ID = 0.0 > ad requests. ≪ / RTI > For example, when the control unit 120 requests an advertisement to execute an advertisement from the terminal device 10 as an in-app, the control unit 120 determines that the advertisement is provided through the in-app. In accordance with the preset scheduling for the in- The advertisement amount of the first advertisement providing apparatus 200 and the advertisement amount of the second advertisement providing apparatus 300 are distributed.

When the proportion of the advertisement obtained through advertisement sales in the advertisement allocation system is 4: 6 between the first advertisement providing apparatus 200 and the second advertisement providing apparatus 300, the control unit 120 calculates the advertisement amount . That is, if the number of expected advertisement inventory (for example, the number of estimates of an approximate advertisement inventory based on the previous day) is 100, the control unit 120 stores the advertisement scheduling for today in 100 lists : 6 will be assigned a list of ads.

If the advertisement is not exhausted, the controller 120 allocates the amount of the in-app advertisement to be consumed first in the second advertisement providing apparatus 300, Not shown). In addition, the control unit 120 registers the scheduling information based on the allocation information for each media to be advertised from the second advertisement providing apparatus 200.

Upon completion of the authentication, the control unit 120 transmits an address (URL) to the terminal device 10 to request an advertisement to be executed through the executed advertisement application. The terminal device 10 accesses the gateway server device 100 with the provided address (URL) when an advertisement is requested and transmits the first advertisement providing device 200 and the second advertisement providing device 300 To receive the corresponding advertisements.

The storage unit 130 stores programs and data necessary for the operation of the gateway server apparatus 100 and basically stores an operation program of the gateway server apparatus 100. In addition, An address of the information and advertisement providing devices, and channel information (medium information) requested from the terminal device 10, and the like. The storage unit 130 may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD) A magneto-optical medium such as a floppy disk, and a ROM, a random access memory (RAM), and a flash memory. Although the storage unit 130 is included in the gateway server 100 according to the embodiment of the present invention, a storage medium installed outside the gateway server 100 may be applied.

Next, the first advertisement providing apparatus 200 in the advertisement service system will be described in detail as follows.

3 is a diagram illustrating a configuration of a first advertisement providing apparatus in an advertisement service providing system according to an embodiment of the present invention.

Referring to FIG. 3, the first advertisement providing apparatus 200 performs authentication and settlement of an application advertisement requested by the terminal apparatus 10, and distributes the advertisement requested by the terminal apparatus 10, And may include a communication unit 210, a control unit 220, and a storage unit 230 to provide advertisements.

The communication unit 210 is for transmitting and receiving data for interworking between the gateway server apparatus 100 and the second advertisement providing apparatus 300 and transmits and receives messages for the advertisement service. The communication unit 210 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 210 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 210 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively.

The control unit 220 includes an administrator management unit 221 for managing accounts and managing advertisements for an administrator, an advertiser management unit 222 for subscription / authentication of advertisers, product registration and product search, and an authentication unit 223 for application authentication And the like.

The control unit 220 manages the advertisements registered through the advertiser management unit 222 for each media and transmits and receives a booking status message for grasping the advertisement acquisition status with the second advertisement providing apparatus 300, Understand the status of total ad acquisition.

When the control unit 220 receives the authentication request message for the advertisement application executed through the communication unit 210 from the terminal device 10, the control unit 220 determines whether the advertisement application requested through the authentication unit 223 is an application registered in advance And transmits the approval result to the communication unit 210 for transmission to the terminal device 10 by including the approval result in the authentication response message to the terminal device 10 according to the authentication result.

When the terminal device 10 receives the advertisement request, the control unit 220 provides the corresponding advertisement from the gateway server apparatus 100 by the ratio assigned to itself, that is, according to the preset scheduling. That is, when the terminal device 10 executes the advertisement application for the in-app and requests the advertisement through the advertisement application, the control unit 220 determines whether the advertisement application has been previously authenticated The advertisement is distributed according to the scheduling of the in-app advertisement.

The control unit 220 transmits the advertisement message including the address (URL) of the first advertisement providing apparatus 200 to the terminal device 10. Accordingly, the control unit 220 transmits a selection event result (e.g., a selection result such as a banner advertisement, etc.) according to a click on the advertisement provided from the terminal device 10 through the address (URL) ). ≪ / RTI > Accordingly, the control unit 220 provides the detailed advertisement information to the terminal device 10 through the gateway server apparatus 100 in the selection event message. Here, the URL is required to be uploaded when the advertisement is received for the first time in order for the terminal device 10 to properly transmit the click result of the advertisement to the first advertisement providing device 200 and the second advertisement providing device 300 Server, the URL of the first advertisement providing apparatus 200 or the second advertisement providing apparatus 300 in the embodiment of the present invention. The terminal device 10 receives the URL and refers to the corresponding advertisement information to transmit the selection event to the server of the URL, the first advertisement providing device 200 or the second advertisement providing device 300 in the embodiment of the present invention .

The control unit 220 performs settlement of the advertisement provided to the terminal device 10 and receives the advertisement transmission result provided from the second advertisement providing device 300 to the terminal device 10, Perform settlement.

The storage unit 230 stores programs and data necessary for the operation of the first advertisement providing apparatus 200. The storage unit 230 basically stores an operating program of the first advertisement providing apparatus 200, Stores information of an application advertisement to be provided, stores information on an administrator's account, subscription / authentication information on an advertiser, information on products registered by the advertiser, etc., stores information on application authentication, The transmission result for the advertisement, the secured advertisement status information, and the scheduling information. The storage unit 230 may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disk Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk, and a ROM, a random access memory (RAM), and a flash memory. In addition, although the storage unit 230 is included in the first advertisement providing apparatus 200 in the embodiment of the present invention, a storage medium installed outside the first advertisement providing apparatus 200 may be applied .

Next, the second advertisement providing apparatus 300 in the advertisement service system will be described in detail as follows.

4 is a diagram illustrating a configuration of a second advertisement providing apparatus in an advertisement service providing system according to an embodiment of the present invention.

4, the second advertisement providing apparatus 300 provides advertisements to the terminal apparatus 10 in cooperation with the gateway server apparatus 100. For this purpose, the second advertisement providing apparatus 300 includes a communication unit 310, a control unit 320, (330).

The communication unit 310 transmits and receives data for interworking between the gateway server apparatus 100 and the first advertisement providing apparatus 200 and transmits and receives messages for the advertisement service. Data can be transmitted and received through various communication methods as well as wired and wireless methods. In addition, the communication unit 310 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 310 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively. The control unit 320 may include an administrator management unit 321 for an account management and advertisement management of an administrator, and an advertiser management unit 322 for subscription / authentication, product registration, and product search of an advertiser. The control unit 320 transmits and receives advertisement scheduling messages to and from the gateway server 100 so that the amount of advertisements according to the allocated rates according to the scheduled result is transmitted to the terminal device 100 via the gateway server 100 10). For this, the control unit 320 manages advertisements registered through the advertiser management unit 322 for each media, transmits and receives a reservation status message in cooperation with the first advertisement providing apparatus 200, That is, it grasps the status of advertisement acquisition. Accordingly, the control unit 320 can check the amount of advertisement allocation to be provided to the terminal device 10 from the first advertisement providing apparatus 200.

The controller 320 transmits the advertisement message to the terminal device 10 through the terminal device 10 and the gateway server device 100. At this time, The gateway server apparatus 100 is connected to the gateway server apparatus 100 through a URL and the advertisement distributed in accordance with the preset scheduling of the gateway server apparatus 100 is included in the advertisement message and is transmitted to the terminal apparatus 10 through the gateway server apparatus 100 .

The control unit 320 transmits the initial advertisement message to the terminal device 10 by transmitting the advertisement message including its own address (URL) to the terminal device 10, selecting a banner advertisement for the advertisement transmitted from the terminal device 10, When an event occurs, the terminal receives the selection result message through the selection event message from the terminal device 10 through the transmitted address (URL). Accordingly, the controller 320 includes the detailed advertisement information in the selection event message and provides the selected advertisement information to the terminal device 10 through the gateway server device 100.

In addition, the control unit 320 transmits the advertisement transmission result to the first advertisement providing apparatus 200 for settlement of the advertisement provided to the terminal apparatus 10. Since the second advertisement providing apparatus 300 transmits the requested advertisement through the gateway server apparatus 100, the terminal apparatus 10 shares the channel of the medium requested for advertisement with the first advertisement providing apparatus 200, (10). ≪ / RTI > Therefore, since the second advertisement providing apparatus 300 does not have any information about the medium (in-app, web, mobile web, TV, etc.) requesting the advertisement, And delivers the advertisement transmission result to the providing apparatus 200.

The storage unit 330 stores programs and data necessary for the operation of the second advertisement providing apparatus 300, and basically stores an operating program of the second advertisement providing apparatus 300. [ In addition, the server 320 stores data on application advertisements to be provided from the control unit 320, and stores information on an administrator's account, subscription / authentication information on an advertiser, information on products registered by the advertiser, And stores the obtained advertisement availability status information and scheduling information. The storage unit 330 may be an optical storage medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disk Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk, and a ROM, a random access memory (RAM), and a flash memory. Although the storage unit 330 is included in the second advertisement providing apparatus 300 in the embodiment of the present invention, a storage medium installed outside the second advertisement providing apparatus 300 may be applied . Hereinafter, a method for providing an advertisement service through interworking between heterogeneous advertisement providing devices in the thus configured advertisement service system will be described in detail with reference to the accompanying drawings.

5 is a diagram illustrating a method for providing an advertisement service through interworking between heterogeneous advertisement providing devices in an advertisement service providing system according to an embodiment of the present invention.

Referring to FIG. 5, in step 1101, the first advertisement providing apparatus 200 and the second advertisement providing apparatus 300 are interlocked to transmit and receive the allocation status message, The device 300 grasps the entire advertisement allocation, that is, the advertisement acquisition state, and transmits and receives the obtained results to each other. In step 1102, the second advertisement providing apparatus 300 transmits and receives an advertisement scheduling message with the gateway server apparatus 100, thereby registering advertisement scheduling information based on allocation information for each medium. For example, the second advertisement providing apparatus 300 registers the scheduling information including the information about the advertisement (the number of secured advertisements, the advertisement list, etc.) secured by the second advertisement providing apparatus 300 in the gateway server apparatus 100.

When the terminal device 100 executes the advertisement application in step 1103, the terminal device 10 transmits an authentication request message for requesting authentication to the application executed in the first advertisement providing device 200 in step 1104. Accordingly, the first advertisement providing apparatus 200 confirms whether the requested advertisement application is an application registered through the authentication unit 223, and performs authentication. Then, in step 1105, the first advertisement providing apparatus 200 transmits approval result information related to the authentication to the terminal device 10 by including it in the authentication response message.

In step 1106, the gateway server device 100 transmits an advertisement information providing message including an address (URL) to the terminal device 10 when the advertisement application is completed and the authentication is successful.

In step 1107, the terminal device 10 accesses the received address (URL) and transmits an advertisement request message requesting an advertisement to be executed through the advertisement application executed in the gateway server device 100. [ Accordingly, the gateway server apparatus 100 allocates the amount of the advertisement to be provided to the first advertisement providing apparatus 200 and the second advertisement providing apparatus 300 according to preset scheduling, and makes an advertisement request.

In step 1108, the terminal device 10 receives the advertisement message from the first advertisement providing device 200 and the second advertisement providing device 300 through the gateway server device 100, And the advertisement is provided according to the amount of the advertisement distributed from the second advertisement providing apparatus 300. For example, when the first advertisement providing apparatus 200 is assigned an advertisement amount at a rate of 40% and the second advertisement providing apparatus 300 is assigned an advertisement amount at a rate of 60%, the terminal apparatus 10 1 from the advertisement providing apparatus 200, and receives the advertisement amount allocated to the 60% pre-allocated ratio from the second advertisement providing apparatus 300.

When the user selects a specific advertisement event from among the advertisements provided to the terminal device 10 in step 1109, the terminal device 10 transmits the advertisement selection event to the first advertisement providing device 200 and the second advertisement providing device 300, And information on the occurrence of each selection event through a selection event message. For example, if the banner advertisement for the advertisement provided from the first advertisement providing device 200 is selected in step 1108, the terminal device 10 transmits the advertisement information to the first advertisement providing device 200, (URL) of the first advertisement providing apparatus 200 and receives detailed advertisement information (information on the banner advertisement) from the first advertisement providing apparatus 200.

The SDK of the terminal device 10 transmits the selected result through the notifyUrl element included in the advertisement message (for example, the inapp_response message) transmitted and received in the step 1108 of the advertisement service method between the different types of advertisement providing apparatus as described above You can check the address (URL) to send.

The advertisement service method between heterogeneous advertisement providing apparatuses according to the present invention can be implemented in a form of software readable by various computer means and recorded in a computer-readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. will be. Furthermore, although specific terms are used in this specification and the drawings, they are used in a generic sense only to facilitate the description of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention.

The present invention relates to a method, an advertisement providing apparatus and a gateway server apparatus for providing an advertisement service by interworking between different types of advertisement providing apparatuses in an advertisement service system, , The heterogeneous advertisement providing apparatuses may be managed through a single system by providing advertisements in accordance with the amount of advertisements respectively allocated according to a schedule preset by the gateway server apparatus, There is an effect that can be provided.

In addition, since the present invention can be interworked between heterogeneous advertisement providing apparatuses through a gateway server apparatus, it is unnecessary to separately develop a transmission channel for each medium, thereby reducing cost and time required for development.

10: terminal device 100: gateway server 110:
120: control unit 130: storage unit 200: first advertisement providing apparatus 210: communication unit 220: control unit 230:
300: second advertisement providing apparatus 310: communication unit 320:
330:

Claims (12)

[Claim 1 has been abandoned due to the registration fee.] An advertisement service system for sharing a channel of a first advertisement providing apparatus and providing an advertisement to a terminal apparatus through interworking of a gateway server apparatus and first and second advertisement providing apparatuses of different models,
A terminal device for requesting advertisement and receiving and executing the requested advertisement;
A gateway server apparatus for distributing an advertisement amount to the first advertisement providing apparatus and the second advertisement providing apparatus according to preset advertisement scheduling and delivering an advertisement request of the terminal apparatus when the advertisement request is received from the terminal apparatus; And
And a gateway server device for distributing an advertisement amount to be provided according to an advertisement request of the terminal device and distributing an advertisement to the terminal device through the gateway server device according to the allocated advertisement amount, First and second advertisement providing apparatuses of different models;
Lt; / RTI >
Wherein the first advertisement providing device is one or more advertisement providing devices for providing an advertisement for each medium,
The second advertisement providing apparatus is a cross-media advertisement providing apparatus for providing an advertisement for two or more media as a whole. The apparatus for providing a cross-media advertisement includes: And provides the advertisement server to the gateway server device to provide the advertisement through the channel of the medium for executing the advertisement of the first advertisement providing device. A first advertisement providing apparatus in an advertisement service system for sharing a channel of a first advertisement providing apparatus and providing an advertisement to a terminal apparatus through a link between a gateway server apparatus and first and second advertisement providing apparatuses of different models,
A gateway server apparatus for setting a scheduling for interworking with the terminal apparatus, the second advertisement providing apparatus, and the second advertisement providing apparatus; a communication unit for transmitting and receiving data for the advertisement service; And
A control unit that shares an advertisement acquisition status with the second advertisement providing apparatus and controls the terminal apparatus to provide an advertisement to the terminal apparatus through the gateway server apparatus according to a preset scheduling in the gateway server apparatus when an advertisement is requested from the terminal apparatus;
Lt; / RTI >
Wherein the first advertisement providing device is one or more advertisement providing devices for providing an advertisement for each medium,
The second advertisement providing apparatus is a cross-media advertisement providing apparatus for providing an advertisement for two or more media as a whole. The apparatus for providing a cross-media advertisement includes: Wherein the advertisement server provides the advertisement server to the gateway server device and provides the advertisement through the channel of the media for executing the advertisement of the first advertisement providing device. [Claim 3 is abandoned upon payment of the registration fee.] 3. The apparatus of claim 2,
Wherein the terminal device authenticates whether the application is registered in advance according to an authentication request for an application to be executed by the terminal, and transmits an approval result of performing the authentication to the terminal device In the first advertisement providing apparatus. [Claim 4 is abandoned upon payment of the registration fee.] 3. The apparatus of claim 2,
And performs settlement of the advertisement provided by the second advertisement providing apparatus using the received advertisement transmission result when receiving the advertisement transmission result from the second advertisement providing apparatus Wherein the first advertisement providing apparatus in the advertisement service system is characterized in that the first advertisement providing apparatus in the advertisement service system. [Claim 5 is abandoned upon payment of registration fee.] 3. The apparatus of claim 2,
When receiving the selection event result information from the terminal device connected to the address, providing detailed advertisement information corresponding to the selected event result information to the gateway server, And provides the terminal to the terminal device through the device. A gateway server apparatus in an advertisement service system for sharing a channel of a first advertisement providing apparatus and providing an advertisement to a terminal apparatus through a link between a gateway server apparatus and first and second advertisement providing apparatuses of different models,
A communication unit for transmitting and receiving data for a terminal apparatus, first and second advertisement providing apparatuses of different models, and an advertisement service; And
The method comprising the steps of: receiving an advertisement acquisition status from the first and second advertisement providing apparatuses and scheduling advertisement amounts to be provided to the terminal apparatus for each of the first and second advertisement providing apparatuses when an advertisement is requested from the terminal apparatus; A control unit configured to control the first and second advertisement providing apparatuses to transmit the advertisement request to the first and second advertisement providing apparatuses;
Lt; / RTI >
Wherein the first advertisement providing device is one or more advertisement providing devices for providing an advertisement for each medium,
The second advertisement providing apparatus is a cross-media advertisement providing apparatus for providing an advertisement for two or more media as a whole. The apparatus for providing a cross-media advertisement includes: And provides the advertisement server to the gateway server device, thereby providing the advertisement through the channel of the media for executing the pre-established advertisement of the first advertisement providing device. [7] has been abandoned due to the registration fee. 7. The apparatus of claim 6,
Wherein the gateway server transmits an address for an advertisement request to the terminal device and receives an advertisement request from the terminal device through the address. [8] has been abandoned due to the registration fee. An advertisement by a first advertisement providing apparatus in an advertisement service system for sharing a channel of a first advertisement providing apparatus and providing an advertisement to a terminal apparatus through interworking of a gateway server apparatus and first and second advertisement providing apparatuses of different models In a service method,
Providing the advertisement providing apparatus to the gateway server apparatus in cooperation with other types of advertisement providing apparatuses,
Receiving an advertisement request of a terminal device, the advertisement providing device being allocated an advertisement request of the terminal device according to scheduling set in the gateway server device; And
Providing an advertisement to the terminal device through the gateway server device according to an advertisement request of the terminal device to which the advertisement providing device is distributed;
Lt; / RTI >
Wherein the first advertisement providing device is one or more advertisement providing devices for providing an advertisement for each medium,
The second advertisement providing apparatus is a cross-media advertisement providing apparatus for providing an advertisement for two or more media as a whole. The apparatus for providing a cross-media advertisement includes: Providing an advertisement amount to the gateway server device through a channel of a medium for executing an advertisement of the first advertisement providing device. [Claim 9 is abandoned upon payment of registration fee.] 9. The method of claim 8,
When the selection of the advertisement is made in the terminal device, receiving the selection event result information for the advertisement from the terminal device; And
Providing the advertisement providing apparatus with detailed advertisement information corresponding to the received selection event result information to the terminal apparatus through the gateway server apparatus;
Further comprising the steps of: [Claim 10 is abandoned upon payment of the registration fee.] 10. The method according to claim 8 or 9,
Performing authentication of whether the application is registered in advance according to an authentication request for an application to be advertised from the terminal device before the advertisement providing device provides the advertisement to the terminal device;
Further comprising the steps of: [Claim 11 is abandoned upon payment of the registration fee.] 10. The method according to claim 8 or 9,
Performing the settlement for the advertisement using the advertisement transmission result of the advertisement provided to the terminal by the advertisement providing apparatus; And
Performing the settlement for the advertisement provided by the advertisement providing apparatus of the other model using the advertisement transmission result received from the advertisement providing apparatus of the other model by the advertisement providing apparatus;
Further comprising the steps of: [12] has been abandoned due to the registration fee. An advertisement service method by a gateway server apparatus in an advertisement service system for sharing a channel of a first advertisement providing apparatus and providing an advertisement to a terminal apparatus through interworking of a gateway server apparatus and first and second advertisement providing apparatuses of different models In this case,
Receiving the advertisement securing status from the first and second advertisement providing apparatuses which are different from each other;
Scheduling a quantity of advertisements to be provided to the terminal device for each of the first and second advertisement providing apparatuses by referring to the advertisement acquisition status by the gateway server apparatus;
Transmitting the advertisement request to any one of the first and second advertisement providing apparatuses according to the scheduling when the gateway server apparatus requests the advertisement of the terminal apparatus; And
Receiving the advertisement from the advertisement providing apparatus which has transmitted the advertisement request and delivering the advertisement to the terminal apparatus;
Lt; / RTI >
Wherein the first advertisement providing device is one or more advertisement providing devices for providing an advertisement for each medium,
The second advertisement providing apparatus is a cross-media advertisement providing apparatus for providing an advertisement for two or more media as a whole. The apparatus for providing a cross-media advertisement includes: Providing an advertisement amount to the gateway server device through a channel of a medium for executing an advertisement of the first advertisement providing device.

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