KR101550063B1 - Advertising methods for the split-screen changes and providing income - Google Patents

Abstract

The present invention provides a profit-providing advertisement method by switching a split screen, wherein all or a part of the advertisement service site screen of a person who uses the Internet through an arbitrary terminal is displayed as an advertisement block which is entirely arbitrarily divided, The contents of the advertisement block advertisement are changed while being newly divided into the screen of the service site through the screen switching of the service site, and when the service site user clicks the advertisement block to view a specific advertisement screen, In addition, there is an advantageous effect that it is possible to improve the concentration of the advertisement by providing a variety of advertisement screen expression formats by selecting one or more advertisement blocks among the advertisement blocks so that they are not displayed on the screen .

Description

{ADVERTISING METHODS FOR THE SPLIT-SCREEN CHANGES AND PROVIDING INCOME}

More particularly, the present invention relates to a method and system for providing a revenue-providing advertisement through a divisional screen switching, and more particularly, The present invention relates to a profit providing advertisement method through a split screen switching that can improve advertisement technology through a Web-based advertisement screen.

Advertising conducted through a communication medium such as the Internet includes banner advertisements, which are generally recognized as Internet advertising, and advertisement technologies, which are performed on the Internet Web.

A typical advertisement can be said to unilaterally advertise its intended contents regardless of the intention of the opponent to an unspecified number of high cost in its attribute.

As a result of this pure chance opportunity, only a few of them will recognize and memorize the information. Repeatedly watching and listening to it, we will gradually make a purchase request of the product or make the company become a future customer Going is the usual ad format so far. This overhead cost is reflected in the price of the commodity, which results in a pass to the consumer.

In addition, various online advertising methods have been developed due to the rapidly increasing Internet advertisement, but there is a problem that it depends on only the number of clicks of the user, and the concentration of the user is decreased due to numerous advertisement screens and fatigue is increasing. to be.

KR Patent Publication No. 10-2000-0071943 A (December 2000)

The present invention has been made to solve the above problems,

When a user who uses an advertisement service site through an arbitrary terminal clicks an advertisement block displayed on a screen to view a specific advertisement screen, a certain profit is distributed to a user who uses the service site, thereby positively attracting viewers of the advertisement And to provide a revenue-providing advertisement method through a split-screen switching.

 In order to maximize the effectiveness of the advertisement, the user is required to select an advertisement desired to be watched. However, not only a lot of visually very difficult advertisement blocks are displayed so as to attract interest, The present invention is directed to providing a profit-providing advertisement method through a split-screen switching that allows parts other than the selected advertisement to be blind processed and focused on the advertisement when the advertisement is selected.

In addition, another object of the present invention is to provide a service providing system capable of dividing the service site screen into advertisement blocks only and displaying the arbitrary divided advertisement screen on a divided screen switch To provide a profitable advertising method.

According to an aspect of the present invention, there is provided a method for displaying an advertisement on an advertisement service site screen of a person using the Internet through an arbitrary terminal such as a computer, a smart phone, or a tablet, The contents of the advertisement block are changed while being divided by the screen switching of the service site. When the user clicks the advertisement block to view a specific advertisement screen, To provide revenue to the user.

In addition, the present invention may include a screen switching icon for screen switching on the screen of the advertisement block, and a new advertisement block may be displayed when the screen switching icon is clicked.

Preferably, the advertisement block includes two or more advertisement blocks, and one or more of the advertisement blocks may be blind processed like an advertisement block blind processed without being displayed on the screen.

The one or more advertisement blocks of the advertisement block are not displayed on the screen but blind, but the advertisement block is displayed when the user clicks the blind processed advertisement block. .

One or two or more advertisement blocks of the advertisement block are not displayed on the screen but are blind processed. However, if the user clicks the blind processed advertisement block that has been blind processed, A block is displayed, and when the user double-clicks the blind processed advertisement block, processing is performed so that any one of the advertisement blocks is clicked.

In addition, according to the present invention, when the blind processed advertisement block is clicked, an advertisement block is displayed and a link to the advertisement site can be provided.

In addition, the service site screen of the present invention includes an advertisement format in which the service site screen is divided into one or two or more advertisement block display areas in which the content of the advertisement is displayed as a part different from a general display area in which the user can view desired content And displaying the divided advertisement block and the blind processed advertisement block in the normal display area.

In addition, the present invention provides a feature that, when the user clicks the advertisement block to view a specific advertisement screen, the user is allowed to exchange points that can be exchanged with the user account.

In addition, the present invention can provide a method of logging on to a service site through a login window posted in the form of a login widget display unit on an arbitrary terminal desktop during a login process of a user.

Preferably, an advertisement is displayed on one side of the login widget display window, and the user can obtain a profit for viewing a certain advertisement even by login.

The present invention provides a profit providing advertisement method by switching a split screen

All or a part of an advertisement service site screen of a person using the Internet through a certain terminal is displayed as an advertisement block which is entirely arbitrarily divided and newly divided into screen switching of the service site through a screen switching icon, And a profit of the service site user is provided to the user when the user clicks the advertisement block to view a specific advertisement screen. In addition, any one or more advertisement blocks among the advertisement blocks It is possible to improve the concentration of the advertisement and to enjoy the process of selecting the advertisement by providing various advertisement screen expression formats and selecting the advertisement display blinds by blind processing like a blind processed advertisement block without being displayed on the screen.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a flowchart showing a configuration of a profit providing advertisement method by switching a split screen according to an embodiment of the present invention; FIG.
FIG. 2 is an exemplary view of a member login widget display unit according to an embodiment of the present invention; FIG.
3 is an exemplary view illustrating an advertisement screen display format of a general display area and an advertisement block display area according to an embodiment of the present invention;
4 is a diagram illustrating an advertisement screen display format of an advertisement block screen according to an embodiment of the present invention;
FIG. 5 is an exemplary view of an advertisement screen display format of a blind processed advertisement block screen according to an embodiment of the present invention; FIG.
6 is a view illustrating an example of a screen display format in which a general display area is an advertisement block according to an embodiment of the present invention;
FIG. 7 illustrates an example of a screen display format in which a general display area according to an embodiment of the present invention is blinded into an advertisement advertisement block. FIG.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. It is to be understood that the present invention is not limited to the disclosed embodiments, but may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, It is provided to inform.

One embodiment of the present invention provides a method of displaying an advertisement on a screen of an arbitrary terminal to a user who uses the Internet through an arbitrary terminal and a method of displaying a certain advertisement And providing profit to the user.

The arbitrary terminal refers to a device such as a portable terminal or a computer that is connected to a network and an information communication network and receives information from Internet servers. An arbitrary terminal according to an exemplary embodiment of the present invention is an electronic communication device capable of accessing the Internet through a network. The electronic communication device preferably includes a mobile communication terminal, a personal digital assistant (PDA), a smart phone terminal, It is obvious that the present invention can also be applied to terminals such as a tablet terminal, a personal computer (PC), a navigation terminal, a notebook, and the like and applications thereto. Also, the terminal and any terminal should be construed as a concept that includes all equipment which is currently developed, commercialized or developed in the future.

FIG. 1 is a flowchart of a profit providing advertisement method by switching a split screen according to an embodiment of the present invention.

As shown in FIG. 1, the revenue providing advertisement method through the split screen switching includes an internet service site login step S100, a split advertisement screen format selection step S101, an advertisement screen operation step S102, an advertisement block selection step S103 ), An advertisement information obtaining step (S104), and an advertisement profit point receiving step (S105).

The Internet service site is an Internet service site (hereinafter referred to as a " service site ") of a profit providing advertisement service providing a split advertisement screen format.

≪ Online site login step (S100) >

The internet service site login step (S100) refers to pre-registration with a member according to the membership registration procedure of the service site and logging in to the service site.

The membership process is a publicly known method, and the login process can be performed by accessing the service site and logging in, or through a login window posted in the form of a widget in an arbitrary terminal display area.

FIG. 2 is a diagram illustrating an example of a member login widget display unit 100 according to an embodiment of the present invention, in which a window for logging into the service site in the form of a widget is displayed. As shown in FIG. 2, once the user logs in, the login status is selectively maintained, so that the user can obtain a profit on the advertisement viewing continuously. In addition, an advertisement is displayed on one side of the widget window, Can be obtained.

<Split Advertisement Screen Format Selection Step S101>

 The advertisement screen expression format displayed on the screen of the service site can be expressed in various forms.

As shown in FIG. 3, a part of the service site screen may be displayed on a general display area 20 screen for displaying desired contents of the service site screen so that users can view desired contents, And an advertisement block display area 30 in which two or more advertisement blocks are displayed,

Also, as shown in FIG. 4, there is an advertisement format in which the service site screen is divided as a whole and is displayed only in the advertisement block 40. FIG.

The screen of the service site can be displayed with the advertisement block 40a blind processed as shown in FIG. 5 on the screen shown in the advertisement block 40 in FIG.

In the format of the advertisement block in FIG. 4 and FIG. 5 and the advertisement block 40a blind processed in (40), a screen switching icon 110 for screen switching is included.

In addition, as shown in FIG. 6, in the screen format as shown in FIG. 3 in which the general display area 20 and the advertisement block display area 30 are separately displayed, an advertisement screen 40 for displaying only the general display area 20 as an advertisement block 40 There can be a form of expression.

In addition, as shown in FIG. 7, the advertisement block 40 in FIG. 6 may be displayed as one or two or more blind processed advertisement blocks 40a to have a screen display format.

The split advertisement screen format selection step (S101) is a step of selectively selecting an advertisement screen display format by the user using the service site in the advertisement screen presentation format described above.

<Blind function>

On the other hand, the present embodiment is characterized by providing a blind function.

One or two or more advertisement blocks of the advertisement block are not displayed on the screen in the advertisement screen expression format and blind processing is performed so that the user using the service site clicks the blind processed advertisement block 40a The advertisement block is displayed. This may be done according to the method set by the service site operator or may be determined by the person using the service site.

If the user of the service site double-clicks the blind processed advertisement block, the blind area may be associated with various functions such that any one of the advertisement blocks is clicked.

The blind function means that the blind function is processed so as not to be visually displayed on the screen. What is not shown visually in this specification is what is called blind, but it includes visually blurring or gradually blurring.

In addition, by using the blind function, it is possible to reduce the fatigue caused by the advertisement exposure by making the advertisement appear invisible or blurred, and by blind processing all the areas excluding the area where the selected advertisement is displayed, There is also an excellent effect of improving the concentration of the advertisement.

The blind processing applied to the arbitrary screen split advertisement screen of the present invention may be such that a screen switching button is formed so that the current split advertisement screen is switched according to a predetermined or different user operation.

&Lt; Advertising Screen Operation Step (S102) >

According to an exemplary embodiment of the present invention, the advertisement screen operation step (S102) is a step in which the user of the service site displays the arbitrary advertisement blocks on the screen by selecting the screen format of the advertisement block 40, This is the step of operating a split advertisement screen with a mouse scroll, a mouse button, or a keyboard and a touch pad.

In the split advertisement screen, an advertisement block is arbitrarily divided on the screen, and one or two or more advertisement blocks of the advertisement block may be displayed as an ad block 40a blind processed without being displayed on the screen. The user who uses the service site can continuously switch screens from the split advertisement screen to the next page and the previous page by scrolling the mouse with the screen switching icon 110 or by operating a mouse button or a keyboard and a touch pad.

&Lt; User advertisement block selection step (S103) >

The user advertisement block selection step (S103) is a step of selecting a predetermined advertisement among a plurality of displayed block advertisement lists on the self-segmentation screen using the service site by using a mouse scroll, a mouse button, a keyboard and a touch pad.

When a predetermined advertisement block is selected, a predetermined advertisement site is connected and displayed on a screen through a link associated with the selected advertisement. During the screen display process, the selected advertisement site may be displayed on the whole screen on the split advertisement screen, and the selected advertisement site may be displayed in the advertisement block 40 on the split advertisement screen.

When the selected advertisement site is displayed in the advertisement block 40, the surrounding advertisement blocks may be all or selectively blinded while the selected advertisement site is displayed.

&Lt; Ad information obtaining step (S104) >

In the step of obtaining the advertisement information (S104), information of the selected advertisement site is obtained by selecting a predetermined advertisement block through the service site and viewing the selected advertisement site, So that a predetermined point can be paid.

In the advertisement information acquisition step (S104), the service site user can obtain information in the advertisement block 40 or obtain the advertisement information through the entire screen.

&Lt; Ad revenue point receiving step (S106) >

The advertisement point reception step (S106) is a step of providing a certain revenue to the service site user when the service site user completes the advertisement information acquisition step (S104).

And the profit is paid to the account of the member as a point that can be exchanged. As a result, advertisers can easily recruit their members and analyze their membership data to create an effective advertising plan.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. I will understand. Accordingly, the technical scope of the present invention should be defined by the following claims.

100: Login widget display
110: Screen switching icon

Claims (10)

The present invention relates to a method of displaying an advertisement on a screen of an advertisement service site of a person who uses the Internet through an arbitrary terminal such as a computer, a smart phone, or a tablet and providing a profit,
All or a part of the service site screen is displayed in the advertisement block 40,
The contents of the advertisement of the advertisement block 40 are newly changed by switching the screen of the service site,
When the user clicks the advertisement block to view a specific advertisement screen
And provides revenue to the user
Providing revenue through split screen conversion.
The method according to claim 1,
A screen switching icon 110 for screen switching is displayed on the screen of the advertisement block 40 and a new advertisement block 40 is displayed when the screen switching icon 110 is clicked.
Providing revenue through split screen conversion.
The method according to any one of claims 1 to 3,
The advertisement block 40 is two or more, and any one or more of the advertisement blocks 40 is blind processed without being displayed on the screen.
Providing revenue through split screen conversion.
The method of claim 3,
One or two or more advertisement blocks of the advertisement block are not displayed on the screen but are blind processed,
And the advertisement block is displayed when the user clicks the blinded advertisement block.
Providing revenue through split screen conversion.
The method of claim 3,
And the advertisement is displayed when the user double-clicks the blind processed advertisement block.
Providing revenue through split screen conversion.
The method of claim 3,
When the blind processed advertisement block is clicked, the advertisement block is displayed and the link is linked to the advertisement site.
Providing revenue through split screen conversion.
The method of claim 3,
The service site screen includes a general display area (20) for displaying a content desired by a user and one or two or more advertisement block display areas (30) for displaying advertisement contents
Providing revenue through split screen conversion.
The method of claim 3,
And when the user clicks the advertisement block to view the advertisement screen, the user can pay the exchangeable points to the user account
Providing revenue through split screen conversion.
The method of claim 3,
And a method for logging in through a login window posted in the form of a login widget display unit (100) on an arbitrary terminal desktop screen during a user's login process to the service site
Providing revenue through split screen conversion.
10. The method of claim 9,
The advertisement is displayed on one side of the window of the login widget display unit 100 so that a profit for a certain advertisement can be obtained by login
Providing revenue through split screen conversion.

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