KR101475449B1 - User interface mathod for t-commerce data broadcasting based on settop box identifier - Google Patents

Abstract

The present invention relates to a user interface method for T-commerce data broadcasting based on set-top box ID.
The user interface of the present invention includes a region responsive to the remote controller and a region not responsive to the remote controller, wherein a plurality of TV application regions having independent functions and independent regions are located in the region responsive to the remote controller, Area includes a VOD area in which broadcast contents are reproduced and a dynamic screen area for changing visibility. In particular, the user interface method of the present invention includes a step of the service server determining visuality of the dynamic screen area based on the identification data specified by the ID of the set-top box and displaying the user interface through the digital TV screen .

Description

USER INTERFACE MATHOD FOR T-COMMERCE DATA BROADCASTING BASED ON SETTOP BOX IDENTIFIER < RTI ID = 0.0 >

The present invention relates to a user interface of a shopping data broadcast in a television set connected to a set-top box, and more particularly to a user interface method of a T-commerce (T-commerce) service.

Traditionally, television broadcasts use the entire screen of the receiver. The broadcast program contents produced by the broadcasting company through the communication network is broadcasted through the entire screen of the receiver, and the viewer likewise views the broadcast on the entire television screen. However, these traditional television broadcasts are accompanied by both legal issues and technological limitations.

Due to the public nature and specificity of the broadcasting industry, legal issues limit or promote the direction of technological progress. The broadcasting method is defined as a broadcasting in which a broadcasting program composed of an instantaneous image of an object stopping or moving television broadcasting and a voice / sound corresponding thereto is transmitted. Unlike the television broadcasting, the data broadcasting is clearly distinguished by defining it separately . Data broadcasting is a broadcasting service that transmits broadcasting programs composed of video / audio / sound and a combination thereof based on data (characters / numbers / graphics / graphics / images / other information systems) (Except in the case of providing or mediating through the Internet or other communication network).

The conceptual distinction between television broadcasting and data broadcasting in such a broadcasting law is technically very vague. It is technically wrong to change each definition. However, the Broadcast Act stipulates different permits and approvals for television broadcasting and data broadcasting. In addition, the Enforcement Decree of the Broadcasting Act stipulates that television broadcasting companies and data broadcasting channel use providers are differently regulated and require separate approval and approval. When there is a conflict between the handling of the statute and the technical understanding, it is wise to present a realistic solution through technological progress. The inventors of the present invention have come to the present invention while seeking solutions for distinguishing a broadcasting service provider from a broadcasting service provider in providing a TV shopping service.

On the other hand, digital television broadcasting technology improves conventional broadcasting technology that only provides broadcast contents unilaterally through a television screen. In particular, we created an environment in which users interact with each other in real time. Especially, in T-commerce shopping broadcasting which is aimed at user's purchase event, the interactive relation with the user is more important. In general, it depends on selecting the exposed tree or list using the remote controller. A conventional user interface of a TV broadcast or a T-commerce shopping broadcast includes a trigger area for displaying broadcast contents reproduced in real time or VOD on a full screen and for reacting through an information area providing a series of information and a remote controller .

In such a conventional user interface, there is a problem that the broadcast area is invaded by the information area, thereby complicating the completeness of the broadcast content (phenomenon that the broadcast screen is blocked), and only one broadcast content is broadcasted through the screen In view of the foregoing, there is a problem in that a viewer who is less interested in broadcast content easily deviates from the channel. In the prior art, it is difficult to reflect unique characteristics of various viewers such as region, age, sex, In particular, there was a problem that it is difficult for the viewer to distinguish between the television broadcasting, which is the two axes of the broadcasting industry clearly distinguished by the broadcasting law, and the T-commerce data broadcasting.

The inventors of the present invention have made efforts to solve these problems for a long time and have completed the present invention.

It is an object of the present invention to provide a new user interface method of a data broadcasting home shopping that is different from a television broadcasting home shopping in the broadcasting industry of T-commerce. This object is based on the recognition of the inventors who dynamically configure the user interface of the T-commerce data broadcasting based on the ID of the set-top box.

Another object of the present invention is to distinguish a user interface of a T-commerce data broadcasting from a region that responds to a remote controller and a region that does not respond to a remote controller, and a region responsive to the remote controller has a function independent of each other and an independent region A plurality of television applications (TV APP), and an area that does not react to the remote controller has different visibility based on the ID of the set-top box, thereby providing a dynamic user screen.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, the present invention provides a user interface method of a T-commerce data broadcasting using a digital TV to which a set-top box is connected,

(a) the remote controller turns on the digital TV;

(b) selecting the T-commerce data broadcasting by the remote controller on the TV channel screen of the television broadcasting; And

(c) a service server displaying a T-commerce data broadcasting user interface,

Wherein the user interface includes a region responsive to the remote controller and an area not responsive to the remote controller,

A plurality of TV application areas having independent functions and independent areas are located in the area responsive to the remote controller,

The area not responding to the remote controller includes a VOD area in which the broadcast content is reproduced and a dynamic screen area in which the visibility is changed

Determining the visibility of the dynamic screen area based on the identification data specified by the ID of the set-top box, and displaying the user interface through the digital TV screen.

According to a preferred embodiment of the present invention, there is provided a user interface method for a T-commerce data broadcasting based on a set top box ID,

A real-time ranking list of T-commerce data broadcasting;

A recommendation content collected based on the ID of the set-top box; And

Product planning contents predetermined by the service server

And may be configured to change the user interface to a predetermined other user interface by selection of the remote controller.

Further, in a user interface method for a T-commerce data broadcasting based on a set-top box ID according to a preferred embodiment of the present invention, the identification data is local data specified by an ID of a set-

The service server can determine the visibility of the dynamic screen area according to weather information matched with the area data.

Further, in a user interface method for a T-commerce data broadcasting based on a set-top box ID according to a preferred embodiment of the present invention, the identification data is local data specified by an ID of a set-

Wherein the service server determines visibility of the dynamic screen area according to weather information matched with the area data, and changes one of the TV applications to the visual of the dynamic screen area to change and display the recommended content Lt; / RTI >

Further, in a preferred embodiment of the present invention, the user interface method for a T-commerce data broadcasting based on a set-top box ID is characterized in that the VOD area displayed in the step (c) includes 30-50% , And the size can be enlarged only by the selection of the remote controller after the step (c).

Further, in a user interface method of a set-top box ID-based T-commerce data broadcasting according to a preferred embodiment of the present invention, the recommended content collected based on the ID of the set-top box includes at least one of a viewer's location and purchase history May be collected as an identifier.

In addition, in a preferred embodiment of the present invention, there is provided a user interface method for a T-commerce data broadcasting based on a set top box ID, the method comprising the steps of: (d) when the remote controller selects any one of the real time ranking lists of the T- And changing the broadcast content of the VOD area.

In the user interface method for a T-commerce data broadcasting based on a set-top box ID according to a preferred embodiment of the present invention, the dynamic screen area constitutes a first screen of the user interface, And a second screen in which a part or all of the display area displays the first screen in a translucent manner.

In addition, in the set-top box ID-based T-commerce data broadcasting user interface method according to the preferred embodiment of the present invention, the combination of regions of the user interface other than the dynamic screen region has a rectangular shape, And may be configured to surround the rectangular user interface area.

The present invention has the advantage that the user interface of T-commerce data broadcasting can be dynamically configured according to different groups or different levels of viewers specified by the set-top box ID.

In addition, the home shopping which is broadcast by the television broadcasting channel distinguished from each other by the broadcasting method according to the present invention and the home shopping which is broadcast through the data broadcasting, that is, the television broadcasting home shopping and the data broadcasting home shopping, .

In addition, from the perspective of a service provider providing T-commerce data broadcasting, it is possible not only to concentrate various services on one user interface by providing a plurality of TV APPs having independent functions and independent areas, It has an excellent effect of providing emotional marketing optimized for purchase level.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

1 is a diagram schematically showing a network configuration for providing a T-commerce home shopping broadcast according to the present invention.
2 is a diagram conceptually illustrating a time point at which a user interface method of a T-commerce home shopping broadcast of the present invention is executed.
3 is a diagram showing a schematic configuration example of a user interface 100 of T-commerce data broadcasting according to an embodiment of the present invention.
FIG. 4 is a diagram showing an area of the user interface 100 in FIG.
5 and 6 are diagrams illustrating that the dynamic screen area 110 of the user interface 100 may have different visibility by the set-top box ID of the viewer.
FIG. 7 is a diagram schematically showing the overall flow of a user interface method of a T-commerce home shopping broadcast according to a preferred embodiment of the present invention.
FIG. 8 is a diagram exemplarily showing an operation relationship between the set-top box 10 and the service server 20 in the system configuration of the present invention.
9 is a diagram illustrating a configuration scenario of a user interface 100 of T-commerce data broadcasting displayed on a TV screen of a viewer according to an embodiment of the present invention.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

1 schematically shows a network system configuration of the present invention. This network system is limited to conceptually explaining how the T-commerce data broadcasting service is systematically provided, and does not represent all networks related to TV broadcasting.

In the present specification, the term " T-commerce " is defined as a data broadcasting service capable of conducting a series of commercial transactions including searching for goods information, purchasing, and settlement through digital TV. In particular, the present invention is specified as a TV home shopping broadcast provided by data broadcasting.

The term " area responsive to the remote controller " in this specification means that the content displayed on the screen is changed by the remote controller selection by the user. In the case of the VOD area, it may be said that the remote controller responds to the remote controller in that it is expanded to the full screen by the remote controller. However, since the broadcasting contents to be reproduced in the VOD area are not changed, the VOD area is classified as a non- do.

A set-top box 10 is connected to the digital TV 1, and data transmission / reception with the service server 20 is performed via the set-top box 10. When the digital TV 1 is connected to the service server 20 through the set top box 10, the service server 20 acquires the ID of the set top box 10 And obtains the user information corresponding to the ID of the set-top box 10 by inquiring the subscriber information management system in the outside or the inside. The set-top box 10 is usually connected to the digital TV 1 through a cable. The set-top box 10 and the service server 20 are connected via a network medium for executing TV broadcasting and data broadcasting. It includes wired and / or wireless networks. Preferably, a cable for data transmission / reception connected to the service server 20 may be connected to the set-top box 10 by entering the house. The remote controller 5 executes a control command for operating the digital TV 1. [

The service server 20 transmits the T-commerce data broadcasting contents to the digital TV 1. [ The service server 20 may have various databases in managing data broadcast contents and resources. The database 21 may be a VOD content database. The database 23 may be a product information database. The database 25 may be a user information database. Also, the database 27 may be a recommended content database, and the database 29 may be a dynamic screen content database. Although not shown in the drawings, a database for recording logs, a database for recording billing and settlement information, and the like may be further included. These databases may be located in a system managed by the service server 20, or may be located in a repository managed by an external server.

In addition, the service server 20 further includes storage means, means for managing and processing data, transmitting and receiving data, means for processing communication with an external device or external system, and means for authentication and security, This may include various hardware devices, server devices, and software. In the case of a series of procedures such as a process for authenticating user information matched with an ID of a set-top box, a process for determining the visibility of a recommended content or a dynamic screen area, and a process for making a settlement process in connection with an external financial institution, If the data resource resides externally or needs to be transmitted to the outside, it can be executed through communication with an external server and devices.

FIG. 2 conceptually illustrates a time point at which a user interface of a T-commerce data broadcast according to the present invention is output through a screen of a digital TV. Generally, when the television apparatus is turned on, the television broadcast screen 1a will normally be turned on. It may be a terrestrial television broadcast channel or a cable or satellite broadcast channel. The user, that is, the viewer, can transmit the control command so as to switch to the data broadcasting screen 1b by operating the remote controller 5. [ In the present invention, the user selects a T-commerce data broadcast requesting a TV home shopping VOD with data broadcasting. Thus, the user interface of the present invention is output through the digital TV screen. 3 shows a schematic configuration example of a user interface of T-commerce data broadcasting according to a preferred embodiment of the present invention.

In a preferred embodiment, the user interface 100 of the present invention includes a region that responds to the remote control and a region that does not respond to the remote control.

In the present invention, the area that does not respond to the remote controller must have at least a dynamic visibility corresponding to the ID of the set-top box. The area that does not respond to the remote controller may include not only the VOD area 120 where the broadcast content is reproduced but also a general mark (not shown) that provides information only with text and / or image. The general cover may include an address of a website, an order phone number, a consultation telephone number, price information, product information, remote controller trigger guide information, weather information, a data broadcast home shopping channel, and other guidance text or images. This will be described later in the scenario of FIG. More specifically, in the present invention, the dynamic screen area 110 is included in an area that does not respond to the remote controller.

In FIG. 2, when the screen is switched to the T-commerce data broadcasting on the TV channel screen of the television broadcasting, the broadcasting contents provided by the service server are broadcast through the VOD area 120. The user interface 100 disappears from the screen when the viewer ends the data broadcasting with the remote controller. When the viewer selects another T-commerce broadcast content with the remote controller, the selected broadcast content can be reproduced in full screen. Also, it is possible to select the product information without broadcast content or the order screen view, and the screen of the user also changes in this case.

In the case of general television broadcasting, the broadcast content is reproduced on the TV while occupying the entire screen. However, the VOD area 120 according to the present invention preferably has a size of 30 to 50% of the entire screen of the TV. By configuring the VOD area 120 of the data broadcast to be 50% or less, an environment in which the viewer can intuitively distinguish the difference between the T-commerce data broadcast and the television broadcast of the present invention is created. If the VOD area 120 is less than 30%, it is possible to experience a side effect of deteriorating the visibility of broadcasting. In the present invention, when a viewer connects to a service server by selecting T-commerce data broadcasting in a TV broadcast with a remote controller, the user interface 100 having a VOD area 120 in a range of 30 to 50% of the TV screen is displayed as a default . It is needless to say that the user interface 100 is displayed so that the viewer can distinguish the home shopping channel of the data broadcast, not the TV broadcast home shopping channel, and then the full screen view can be commanded by using a remote controller button or the like.

As shown in FIG. 3, FIG. 5, and FIG. 6, the dynamic screen area 110 can be visually dynamically changed according to the group or level to which the viewer belongs. In short, in the present invention, the screen area 110 is previously planned with contents having different visibility depending on the group or level to which the user belongs. The group or level is determined by the unique ID assigned to each set-top box. When the viewer accesses the service server for viewing the data broadcast, the service server recognizes the ID of the set-top box and determines the visibility of the dynamic screen area 110 based on the identification data specified by the ID of the set-top box . In a preferred example, the visual quality may be an image file of a still image. The visual, such as colors, textures, objects, or abstract shapes, of the dynamic screen area 110 may be included.

In a preferred embodiment of the present invention, the identification data for determining the visibility of the dynamic screen region 110 may be used in various ways:

(1) The identification data may be local data. The data broadcasting viewers using the set-top box are specified by the ID of the set-top box and the visibility of the dynamic screen area 110 can be determined for each area. Different screen content may be displayed in the dynamic screen area 110 for different areas. A local mark can be assigned to each of a plurality of screen contents stored in the database. As a result, the visibility of the user interface 100 changes depending on the area in which the user resides.

(2) The above embodiment (1) can be further advanced. The area data may be matched with weather data. The inventors of the present invention have found a lot of researches, discussions and modeling about what can be constructed and managed as meaningful contents that vary from region to region and can be utilized as contents. As a result, utilizing weather data as dynamic screen contents can give the best result .

It is possible to match the area data extracted from the set top box ID with the weather information extracted from the weather DB and display the screen contents marked with the weather information in the dynamic screen area 110. [ In this embodiment, the element that determines the visibility of the dynamic screen area 110 is weather information. In this specification, it is preferable that the weather information is interpreted broadly. Specifically, the weather can be classified into a plurality of weather categories in consideration of season, climate, temperature, and negotiation weather, and the screen contents can be constructed and labeled to have different visibility for a plurality of weather categories and constructed as a database. Top box and the weather information extracted from the weather DB are matched with each other, the screen contents stored in advance in the database are automatically extracted, and the selected screen contents are displayed on the dynamic screen area of the user interface 100 (110) and can be transmitted to the set-top box of the viewer.

(3) The identification data may be history data. And may be past history information purchased with user information matched with the set-top box ID. When the digital TV accesses the service server, the service server obtains the set-top box ID, extracts user information matched with the set-top box ID from the database, determines the screen content according to the purchase history information for the user information , The dynamic screen area 110 can be configured with the corresponding screen contents. For this purpose, the dynamic screen contents are produced and stored in DB according to purchase history information. With this configuration, the user interface 100 of the T-commerce data broadcasting is changed according to the purchasing history.

In order to configure the dynamic screen area as described above in the user interface, in some embodiments of the present invention, the screen contents may be classified into a plurality of groups and stored in a database corresponding to the identification data specified by the set top box ID. As described above, these groups can be different groups according to local information, or can be different groups according to weather information.

In another embodiment of the present invention, the screen contents may be classified into a plurality of levels and stored in a database corresponding to the identification data specified by the set-top box ID. As described above, these levels may be predetermined based on the purchase history information. A data broadcasting user interface of a digital TV having a data broadcasting user interface of a digital TV having a set-top box ID corresponding to user information having a higher purchase history level and a set-top box ID corresponding to user information having a low purchase history level, And may have different dynamic screen areas 110.

Now, let's look again at the area that responds to the remote control of the user interface 100, as shown in FIG. The area responsive to the remote controller may include an event area 160 and a TV application area 130, 140, 150. The viewer can input a remote control and transmit a control command to an area responsive to the remote control. In order to more easily express the area responsive to the remote controller, it may be a hatched area in FIG.

As shown in the figure, a plurality of TV application areas having independent functions and independent areas are located in the area responsive to the remote controller.

The first TV application area 130 may be a real-time ranking list of T-commerce data broadcasts. For example, T-commerce data broadcasting can represent today's most-sold product sales ranking. In a preferred embodiment, when a product included in the list is selected, the content related to the selected product can be displayed as a new user interface on the entire screen. The VOD content of the selected product in the full screen may be reproduced. In this case, the list functions as a home shopping channel for data broadcasting. In another preferred embodiment, when a product included in the list is selected by a remote controller, the user interface may be changed to another predetermined user interface. The changed user interface may be a user interface providing more detailed information about the selected product.

The second TV application area 140 may be a recommended content that is collected based on the ID of the set-top box. In the case of the TV application area 130, the list may be displayed. In contrast, the recommended content of the area 140 may be a text and / or an image of recommended product information. The service server can use the user information specified by the ID of the set-top box or use the above-described identification data to select the recommended content.

In some preferred embodiments, the user may be viewing other goods viewed by users who watched a product being broadcasted in the VOD area 120. In another preferred embodiment of the present invention, a product having the highest number of times of individual viewing among VOD broadcast contents may be displayed as a recommended content. And may be displayed in conjunction with the visual appearance of the dynamic screen area 110 in another preferred embodiment. For example, when the content of the dynamic screen area is changed according to the weather, a recommended product corresponding to the weather may be displayed in the area 140. For this purpose, it is recommended that weather recommendation products are built in advance in the database.

In the case of selecting a recommended product displayed in the second TV application area by the remote controller, preferably, a plurality of recommended content lists can be displayed by another user interface of the digital TV.

The third TV application area 150 may display the merchandise planning content predetermined by the service server. This is to push the product information previously specified by the service server to the area 150 of the user interface 100. [

7 is a diagram schematically showing an overall process of a user interface method of the present invention of a set-top box ID-based T-commerce data broadcasting.

First, the remote controller turns on the digital TV to which the set-top box is connected (S100). Then, according to the command of the remote controller, the digital TV shows the broadcasting contents through the television broadcasting channel received through the broadcasting network.

Next, the viewer selects a T-commerce data broadcasting by transmitting a control command to the digital TV using the remote controller (S110). The digital TV then connects to the service server via the set-top box.

The service server transmits the broadcast content to the digital TV through the T-commerce data broadcasting user interface to perform home shopping broadcasting (S120). From the digital TV viewpoint of the viewer, the T-commerce data broadcasting user interface is displayed on the TV screen. As described above, the user interface at this time includes an area that responds to the remote controller and an area that does not respond to the remote controller.

The steps S110 and S120 will be described in more detail with reference to FIG. When a viewer requests a T-commerce data broadcast using a remote controller, the broadcast request is transmitted to the service server 20 via the set-top box 10, and the ID of the set-top box 10 is transmitted to the service server 20 . The service server 20 can inquire the ID of the set-top box 10 to the user information database to identify the user. The service server 20 that has received the request of the viewer extracts the VOD broadcast content from the VOD broadcast content database 210 and extracts the plurality of TV applications from the databases 230 and 270, After the screen content is extracted from the dynamic screen content database 290 using the identification data specified by the ID, it is transferred to the digital TV at the position assigned by the T-commerce data broadcasting user interface 100. [

At this time, when the viewer transmits a control command to the remote controller in response to the remote controller of the user interface 100, a predetermined function is executed in response to the control command (S130). Other configurations of the user interface and content may be output to the TV screen.

9 shows a more detailed embodiment of the T-commerce data broadcasting user interface according to the present invention. As such, the user interface 100 of the present invention can be configured in various ways. The user screen scenario of FIG. 9 is illustrated in a somewhat exaggerated manner to aid understanding of the description. Therefore, the size, proportion, text content, image, etc. of the screen will be variously modified and optimized.

When the viewer's remote controller requests the T-commerce data broadcasting, the T-commerce data broadcasting user interface 100 can be displayed on the TV screen as in the scenario of FIG. According to the present invention, the visibility of the dynamic screen area 110 displayed by shading based on the identification data corresponding to the set-top box ID of the viewer can be changed according to the group or level of the viewer. The dynamic screen area 110 may surround the remaining area of the user interface 100 and the combination of the remaining user interface areas may have a rectangular shape as a whole. Of course, the form in which the dynamic screen area 110 surrounds the remaining area is not limited to the rectangular shape.

In addition, the dynamic screen area 110 may constitute a first screen of the user interface 110, and the remaining user interface area may constitute a second screen in which the first screen is a background screen. And another display area excluding the VOD area 120 may be configured as a second screen. In some preferred embodiments of the present invention, all or part of the second screen may be a semi-transparent screen so that the visibility of the first screen can be viewed on the second screen. Thus, even though the regions of the remaining user interface 100 are located, various visibilities of the dynamic screen region 110 can be more easily transmitted to the viewer through the TV screen.

The VOD area 120 has a size ranging from 30% to 50% of the entire screen of the TV and reproduces the broadcast content at a position most visible in the viewing view of the viewer. In the upper area 101 on the VOD area 120, a guide text may be displayed informing the viewer that the broadcast is a home shopping as a data broadcast, rather than a home shopping as a television broadcast. In addition, the left side region 125 of the VOD region 120 preferably has a vertically rising bar shape having upper and lower ends rounded, and can display first additional information on a broadcasted product, The second additional information can be displayed on the display unit 127. [ And a trigger area 129 for guiding the user to switch to the full screen by pressing the " OK " button on the remote controller.

On the right side of the VOD area 120, the first TV application area 130 can display a real-time ranking list of T-commerce data broadcasting. The recommended content to be collected based on the ID of the set-top box may be displayed in the second TV application area 140 configured on the lower left side of the first TV application area 130, The goods planning content predetermined by the service server can be displayed. Event areas 161, 162, and 163 may be formed below the VOD area 120. The event area may include a button for guiding an event to be executed by the remote controller or for executing a predetermined event according to a selection command of the remote controller .

The bottom area 180 of the user interface 100 may include a web site address of the service server, an order phone number, a quick menu button, and the like. In the upper right area 190 of the user interface 100, an area, a weather icon, and temperature information specified by the ID of the set-top box can be displayed.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.

Claims (9)

A user interface method of a T-commerce data broadcast using a digital TV to which a set-top box is connected, comprising:
(a) the remote controller turns on the digital TV;
(b) selecting the T-commerce data broadcasting by the remote controller on the TV channel screen of the television broadcasting; And
(c) a service server displaying a T-commerce data broadcasting user interface,
Wherein the user interface includes a region responsive to the remote controller and an area not responsive to the remote controller,
A plurality of TV application areas having independent functions and independent areas are located in the area responsive to the remote controller,
The area not responding to the remote controller includes a VOD area in which the broadcast content is reproduced and a dynamic screen area in which the visibility is changed
Determining, by the service server, the visibility of the dynamic screen area based on the identification data specified by the ID of the set-top box, and displaying the user interface through the digital TV screen;
Wherein the combination of regions of the user interface other than the dynamic screen region has a rectangular shape and the dynamic screen region surrounds the rectangular user interface region. A user interface method of a T-commerce data broadcast using a digital TV to which a set-top box is connected, comprising:
(a) the remote controller turns on the digital TV;
(b) selecting the T-commerce data broadcasting by the remote controller on the TV channel screen of the television broadcasting; And
(c) a service server displaying a T-commerce data broadcasting user interface,
Wherein the user interface includes a region responsive to the remote controller and an area not responsive to the remote controller,
A plurality of TV application areas having independent functions and independent areas are located in the area responsive to the remote controller,
The area not responding to the remote controller includes a VOD area in which the broadcast content is reproduced and a dynamic screen area in which the visibility is changed
Determining, by the service server, the visibility of the dynamic screen area based on the identification data specified by the ID of the set-top box, and displaying the user interface through the digital TV screen;
The plurality of TV application areas comprising:
A real-time ranking list of T-commerce data broadcasting;
A recommendation content collected based on the ID of the set-top box; And
Product planning contents predetermined by the service server
And changing the user interface to a predetermined other user interface upon selection of the remote controller. ≪ RTI ID = 0.0 > [10] < / RTI > A user interface method of a T-commerce data broadcast using a digital TV to which a set-top box is connected, comprising:
(a) the remote controller turns on the digital TV;
(b) selecting the T-commerce data broadcasting by the remote controller on the TV channel screen of the television broadcasting; And
(c) a service server displaying a T-commerce data broadcasting user interface,
Wherein the user interface includes a region responsive to the remote controller and an area not responsive to the remote controller,
A plurality of TV application areas having independent functions and independent areas are located in the area responsive to the remote controller,
The area not responding to the remote controller includes a VOD area in which the broadcast content is reproduced and a dynamic screen area in which the visibility is changed
Determining, by the service server, the visibility of the dynamic screen area based on the identification data specified by the ID of the set-top box, and displaying the user interface through the digital TV screen;
The identification data is local data specified by the ID of the set-top box,
Wherein the service server determines visibility of the dynamic screen area according to weather information matched with the area data. A user interface method of a T-commerce data broadcast using a digital TV to which a set-top box is connected, comprising:
(a) the remote controller turns on the digital TV;
(b) selecting the T-commerce data broadcasting by the remote controller on the TV channel screen of the television broadcasting; And
(c) a service server displaying a T-commerce data broadcasting user interface,
Wherein the user interface includes a region responsive to the remote controller and an area not responsive to the remote controller,
A plurality of TV application areas having independent functions and independent areas are located in the area responsive to the remote controller,
The area not responding to the remote controller includes a VOD area in which the broadcast content is reproduced and a dynamic screen area in which the visibility is changed
Determining, by the service server, the visibility of the dynamic screen area based on the identification data specified by the ID of the set-top box, and displaying the user interface through the digital TV screen;
The identification data is local data specified by the ID of the set-top box,
Wherein the service server determines visibility of the dynamic screen area according to weather information matched with the area data, and changes one of the TV applications to the visual of the dynamic screen area to change and display the recommended content A method for user interface of a set-top box ID-based T-commerce data broadcast. A user interface method of a T-commerce data broadcast using a digital TV to which a set-top box is connected, comprising:
(a) the remote controller turns on the digital TV;
(b) selecting the T-commerce data broadcasting by the remote controller on the TV channel screen of the television broadcasting; And
(c) a service server displaying a T-commerce data broadcasting user interface,
Wherein the user interface includes a region responsive to the remote controller and an area not responsive to the remote controller,
A plurality of TV application areas having independent functions and independent areas are located in the area responsive to the remote controller,
The area not responding to the remote controller includes a VOD area in which the broadcast content is reproduced and a dynamic screen area in which the visibility is changed
Determining, by the service server, the visibility of the dynamic screen area based on the identification data specified by the ID of the set-top box, and displaying the user interface through the digital TV screen;
Wherein the VOD area displayed in step (c) has a size of 30 to 50% of the entire screen of the digital TV, and the size of the VOD area is enlarged only by selection of the remote controller after step (c) Based user interface method for T - commerce data broadcasting. 3. The method of claim 2,
Wherein the recommended content collected based on the ID of the set-top box is collected by using at least one of the viewer's location and purchase history as an identifier. 3. The method of claim 2,
and (d) when the remote controller selects any one of the real-time ranking lists of the T-commerce data broadcasting, changing the broadcasting contents of the VOD area. Way. A user interface method of a T-commerce data broadcast using a digital TV to which a set-top box is connected, comprising:
(a) the remote controller turns on the digital TV;
(b) selecting the T-commerce data broadcasting by the remote controller on the TV channel screen of the television broadcasting; And
(c) a service server displaying a T-commerce data broadcasting user interface,
Wherein the user interface includes a region responsive to the remote controller and an area not responsive to the remote controller,
A plurality of TV application areas having independent functions and independent areas are located in the area responsive to the remote controller,
The area not responding to the remote controller includes a VOD area in which the broadcast content is reproduced and a dynamic screen area in which the visibility is changed
Determining, by the service server, the visibility of the dynamic screen area based on the identification data specified by the ID of the set-top box, and displaying the user interface through the digital TV screen;
Wherein the dynamic screen area constitutes a first screen of the user interface, and the second screen forms a region in which an area responsive to the remote controller and a part or all of other display areas translucently display the first screen. A user interface method for T - commerce data broadcasting based on box ID.

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