KR101350735B1 - System and method for advertisement using mobile device - Google Patents

Abstract

The present invention relates to a mobile advertisement system using a terminal and a mobile advertisement method thereof, and more particularly, details of a product or store for which a mobile advertisement service is desired, and items according to preset evaluation items for the use of the product or store. A control unit 110 for integrated control of the advertisement or operation of the product or the store by using the evaluation result of each star, and an information database unit 120 for storing the detailed information in a database. The advertisement management server 100 which transmits an evaluation item for evaluation of the store, scans a QR code (Quick Response Code) provided in a purchased product or a visited store, or communicates with an NFC tag (Near Field Communication Tag) Receiving the evaluation item matching the QR code or the NFC tag from the advertisement management server 100. Receives and transmits the evaluation result of the product or store to the advertisement management server 100, and receives the detailed information about the product or store matching the QR code or the NFC tag from the advertisement management server 100. The detailed information and the evaluation result of the purchaser terminal 200 and the product or store received from the purchaser terminal 200 to deliver the evaluation result to the recommender terminal 300 together with the detailed information. It relates to a mobile advertising system using a terminal, characterized in that consisting of the recommendation terminal 300 to display using.

Description

Mobile advertising system using terminal and advertising method thereof {System and Method for advertisement using mobile device}

The present invention relates to a mobile advertising system using a terminal and an advertising method thereof, and more particularly, to a QR code (Quick Response Code) or NFC tag (Near Field Communication Tag) that is provided in advance in a product or a store that wants a mobile advertising service. By using, it is possible to perform the evaluation in accordance with the use of the product or store in real time, and deliver the evaluation results, in consideration of the taste, propensity, etc. of the third party to a third party using the same social network service (SNS) In addition, the present invention relates to a mobile advertisement system using a terminal capable of providing a highly reliable and responsive advertisement service for an advertisement by transferring detailed information of the store and the evaluation result.

Companies conduct various advertisements and promotions to promote the sale of their products, services or stores, and to promote new products. Such advertisements are mainly made by companies selling products and are made through advertisement media such as TV, radio, newspapers, magazines and the Internet. Alternatively, promotions such as price discounts of prizes or services, raffle prizes, and tastings (or tastings) are also part of the advertising.

However, such advertisements and promotions are unilaterally provided by the enterprise to the unspecified majority, and the consumers are in a passive position, which makes it difficult to approach sincere advertisements and promotions.

In addition, since these advertisements are based on the favorable expression of the goods, services, or stores operated by the company, it is not easy for consumers to obtain the right information about the products. % Do not trust.

The present invention relates to a mobile advertising system implemented through a mobile terminal based on QR code or NFC tag technology.

Currently, the terminal is greatly developed according to the development of information and communication technology and IT technology. Among them, the smartphone combines the advantages of a mobile phone and a personal digital assistant (PDA). By integrating data communication functions such as Internet connection, the mobile terminal can be directly connected to the Internet using the wireless Internet and can be connected to the Internet in various ways using various web browsing programs.

Unlike the existing mobile phones, which are released as a finished product and use only a given function, hundreds of various applications (applications) can be installed and added or deleted as desired by users, or they can make their own applications. By applying it, you can use the interface and functions that are appropriate for you.

In addition, a smart phone basically provides a location based service function along with the above Internet service, and this location based service means a service system that provides various services to a user based on location information. .

There are large cell methods using mobile communication base station and GPS method using satellite navigation system. Cell methods have been developed and spread around 2000. The error range of the location can fly up to several km, so the exact location can be determined. There are disadvantages that are hard to find. On the other hand, because it uses a repeater, it is an advantage that you can find the location in the building or underground.

The GPS method reads the chip embedded in the mobile phone and informs the base station of the location information sent from the satellite. This is because the error range of the location is small, so the location can be known almost accurately. It is almost impossible to use in high-rise buildings or indoors.

For this reason, a new type of location-based service technology combining cell and GPS has been developed and released. In addition, there are various technologies such as location recognition using local radio waves or ultrasonic waves and location recognition using mobile phone relay stations, but these technologies have advantages and disadvantages in terms of cost and ease of installation.

On the other hand, the QR code (Quick Response Code) is a two-dimensional barcode of the matrix format representing the information in a black and white plaid pattern. QR code was developed by Japanese company Danso Wave, which overcomes the limitations of conventional barcodes and expands the format and content of the two-dimensional barcode. Can be stored. These QR codes are usually read by a digital camera or a dedicated scanner, and in recent years, the use of smart phones is increasing.

In addition, NFC tag (Near Field Communication Tag) is a non-contact short-range wireless communication module using a 13.56MHz frequency band as an electronic tag, a technology that transmits a variety of wireless data between terminals within a short distance within 10cm. It is a short-range wireless communication technology that is attracting attention because of its relatively high security and low cost because of its short communication distance, and because it can use both data reading and writing functions, it does not need a reader that was required for the use of RFID. Since the setting is not necessary, the usability is increasing.

The modern is defined as the age of communication. The netizens share their thoughts and feelings with other netizens by commenting on Internet articles, and these comments are considered a kind of play. In addition, social network services such as social network services (SNS), ie, Twitter, Facebook, and MeToday, which have become more common with the development of mobile terminals such as smartphones, have become a great force in public opinion formation and public participation in politics.

Accordingly, many companies intend to use the comments and opinions of the netizens through public relations and advertisements of their products, services, and stores.

However, in this case, it is very rare for consumers to post voluntarily, and most consumers who post posts have contracts with companies or advertising agencies, so it is rare to post the correct rating on the product. There is a difficult problem.

In Korean Patent Publication No. 2013-0026288 ("Internet advertising system and method using SNS", hereinafter, prior art document 1), the Internet advertising system using the SNS to implement the bi-directional Internet advertising through the SNS communication between the advertiser and the client and The method is disclosed.

However, Prior Art 1 has a problem in that it is difficult for a client to confirm a correct rating on a product because the client does not actually check whether the purchase of the product or whether the store is used, and the client delivers an advertisement to an unspecified number.

Domestic Publication No. 2013-0026288 (Publication date 2013.03.13.)

The present invention has been made to solve the problems of the prior art as described above, an object of the present invention is to use the QR code or NFC tag that is provided in advance in the product or store you want mobile advertising services, the product The user may purchase or use the store in real time to perform an evaluation according to the use of the product or the store, and transmit an evaluation result, and the detailed information of the product or the store and the evaluation result may be acknowledged by the user rather than an unspecified number. It is to provide a mobile advertising system and a management method using a terminal that can provide a highly reliable and responsive advertising service by delivering to a specific acquaintance in consideration of the taste, propensity, and the like.

A mobile advertisement system using a terminal according to an embodiment of the present invention uses detailed information on a product or store for which a mobile advertisement service is desired and an evaluation result for each item according to a predetermined evaluation item for the use of the product or store. A control unit 110 for controlling the advertisement operation of the product or store and an information database unit 120 storing the detailed information in a database, and evaluating for evaluation of the product or store according to an external request. The advertisement management server 100 which transmits an item, scans a QR code (Quick Response Code) provided in a purchased product or a visited store, or communicates with an NFC tag (Near Field Communication Tag), 100) receiving the evaluation item matching the QR code or the NFC tag from the rating for the product or store Transmits a result to the advertisement management server 100 and receives the detailed information about the product or store matching the QR code or the NFC tag from the advertisement management server 100 and performs the detailed information together with the detailed information. The purchaser terminal 200 which delivers the evaluation result to the recommender terminal 300 and the recommender terminal 300 displayed using the detailed information and the evaluation result of the product or store received from the purchaser terminal 200. It is characterized by consisting of).

At this time, the advertisement management server 100 further includes an evaluation database unit 130 for storing and managing the evaluation items for the evaluation of the product or the store and the evaluation result received from the buyer terminal 200; It is configured, the evaluation item is characterized in that consisting of a recommendation item having a limited number of inputs and a score item for selecting a predetermined mark.

In addition, the purchaser terminal 200 to the specific recommendation terminal 300 selected from among a plurality of terminals connected through the SNS (Social Network Service) server the detailed information and the evaluation result of the purchased product or visited store It is characterized by transmitting.

In addition, the advertisement management server 100 is a mileage point or a prize or event for the buyer terminal 200 that delivers the detailed information about the product or the store and the evaluation result to the recommender terminal 300. It is characterized by performing a compensation policy to pay a lottery ticket that can be entered,

In addition, when it is determined that the user of the recommender terminal 300 purchases the product or uses the store, the advertisement management server 100 mileages to the purchaser terminal 200 and the recommender terminal 300. It is characterized by performing a reward policy for paying lottery tickets that can be applied to points or prizes or events.

Mobile advertising method using a terminal according to an embodiment of the present invention, by using a purchaser terminal, scanning a QR code (Quick Response Code) provided in a purchased product or visited stores or NFC (Near Field Communication Tag) Receive the evaluation item for the product or store matching the QR code or the NFC tag by the purchase authentication step (S100), the purchase authentication step (S100) to perform a communication using the purchaser terminal, The evaluation step (S200) of the user of the purchaser terminal performs the evaluation of the product or store according to the evaluation item and transmits the evaluation result to the advertisement management server and to the product or store that is stored and managed in the advertisement management server The detailed information about the evaluation result and the evaluation result information to the recommender terminal, Characterized in that the advertising step (S300) for displaying the detailed information about the store and the evaluation result information.

At this time, the advertisement step (S300) is a friend selection step (S310) and the friend selection step (S310) of selecting the recommendation terminal of the plurality of terminals connected via the buyer terminal and the Social Network Service (SNS) server And a selection advertisement step (S320) of delivering the detailed information stored in the advertisement management server and the evaluation result received from the purchaser terminal to the recommendation terminal selected from the purchaser terminal. .

In addition, the mobile advertising method using the terminal after performing the advertising step (S300), the buyer terminal or the recommendation terminal to perform a reward policy for paying mileage points or lottery tickets that can be applied to the prizes or events Characterized in that it further comprises a compensation step (S400), the compensation step (S400) is the first point payment step (S410) for performing the compensation policy for the buyer terminal performing the advertising step (S300) By using the detailed information and the evaluation result of the product or the store received by the recommender terminal, to determine whether to purchase the product or to use the store (S420) and the confirmation step (S420) If the recommender terminal purchases the product or uses the store, the recommender terminal provides the detailed information. For said buyer terminal and said recommender terminal passes the evaluation results, characterized by comprising a secondary point payment step (S430) for performing the compensation policy.

The mobile advertisement system and the advertising method using the terminal of the present invention according to the configuration as described above to purchase the product using a QR code or NFC tag that is provided in advance in the product or store that wants a mobile advertising service or the store The user can request the user's evaluation in real time based on the use of the product or the store, receive the evaluation result according to the evaluation, and quickly reflect the opinions of the consumers to provide high-quality personalized service according to the consumer's inclination. have.

In addition, it is not an advertisement for an unspecified majority, but a form of recommending the product or store that is directly used or experienced by another acquaintance who knows the tastes and inclinations of the acquaintances. Due to the high responsiveness has an advantage that the advertising effect is very high.

In addition, since it is possible to check the ratings and scores of the acquaintances who have used or visited the acquaintances together with the information, rather than simply transmitting the information of the product or store, there is less objection to the advertisements, and the recommended users and recommended purchases or visits By implementing a reward policy for all subsequent users, it is possible to drive continuous visits and purchases.

1 is a view briefly showing a mobile advertising system using a terminal according to an embodiment of the present invention.
2 is a flow chart briefly showing a mobile advertising method using a terminal according to an embodiment of the present invention.
Figure 3 is a flow chart illustrating in detail the mobile advertising method using a terminal according to an embodiment of the present invention.

Hereinafter, a mobile advertisement system using a terminal and an advertisement method thereof using a terminal according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. The following drawings are provided by way of example so that those skilled in the art can fully understand the spirit of the present invention. Therefore, the present invention is not limited to the following drawings, but may be embodied in other forms. In addition, like reference numerals designate like elements throughout the specification.

In this case, unless otherwise defined, technical terms and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. In the following description and the accompanying drawings, A description of known functions and configurations that may unnecessarily obscure the description of the present invention will be omitted.

1 is a diagram schematically illustrating a mobile advertising system using a terminal according to an embodiment of the present invention. Referring to Figure 1 will be described in detail a mobile advertising system using a terminal according to an embodiment of the present invention.

The mobile advertisement system using a terminal according to an embodiment of the present invention may be composed of an advertisement management server 100, a buyer terminal 200, and a recommender terminal 300 connected to a network.

In detail, the advertisement management server 100 may include a control unit 110, an information database unit 120, an evaluation database unit 130, and a network management unit (not shown). The network management unit may include the control unit 110. ) And manage the connection between the advertisement management server 100 and the network.

The control unit 110 of the advertisement management server 100 is an item according to a detailed information about a product or a store received from at least one company wanting a mobile advertising service and a predetermined evaluation item for the product or store review By using the evaluation result of each star, it is possible to integrate control of the advertisement service providing operation for the product or store, and to transmit the evaluation item for the evaluation of the product or store according to an external request.

At this time, the detailed information about the product or the store received from the company can be stored in the database to the information database unit 120.

In addition, the evaluation items for evaluation of the product or store and the evaluation results for each item may be stored in a database in the evaluation database unit 130.

The evaluation item may include a recommendation item with a limit on the number of characters that can be input and a score item for selecting a preset mark. In detail, the recommendation item is input too short to be unfaithful, or input too long to misinterpret the meaning or to prevent overload of data information managed by the advertisement management server 100. The item may limit the number of characters that may be input, and the limit of the input number may be changed by the company provided with the mobile advertisement service or by the administrator of the advertisement management server 100.

In addition, the score item may be simply rated by the consumer (buyer, user) by selecting a predetermined mark (star, heart, etc.) for the product or store.

The user of the purchaser terminal 200 scans a QR code (Quick Response Code) provided in advance in a purchased product or a visited store, or purchases the product by communicating with a NFC (Near Field Communication Tag). Authenticate visits to stores. This prevents a falsely written evaluation without actually using it, and at the same time has an effect of facilitating the evaluation of the matched product or store using the purchaser terminal 200 in real time.

When the QR code is scanned using the purchaser terminal 200 or communicates with the NFC tag, the QR code is received from the advertisement management server 100 at the same time as the purchase of the product or the visit authentication of the store. Alternatively, the evaluation item matching the NFC tag may be received. The user of the purchaser terminal 200 may evaluate the product or the store according to the evaluation item, and transmit the evaluation result to the advertisement management server 100.

At this time, the user of the purchaser terminal 200 is a plurality of terminals connected to the purchased goods or visited stores through a social network service (SNS) server, that is, the products purchased or visited stores from friends on social media By selecting the recommender terminal 300 that is determined to be similar in taste, inclination, etc., the detailed information of the product or store received from the advertisement management server 100 and the evaluation result created by the user are transferred to the recommender terminal 300, and the product or store Can be recommended.

Through this, since the user of the recommender terminal 300 is a product or a store recommended by an acquaintance who knows his or her taste, rather than an advertisement by a third party, a rejection of the product or store is low and recommended. It has the advantage of high reliability. Accordingly, the mobile advertising system using the terminal of the present invention also has a high efficiency of the advertisement because the probability of leading to a purchase is high.

The advertisement management server 100 receives a lottery ticket that can be applied for mileage points or prizes or events with respect to the purchaser terminal 200 that has delivered the detailed information about the product or the store and the evaluation result to the recommender terminal 300. Compensation policy can be implemented. Another secondary advertising effect can be expected because the mileage points or lottery tickets are paid, which can lead to repurchase and revisit of the product or store.

In this case, the costs incurred due to the execution of the compensation policy is pre-charged or paid in real time to the advertisement management server 100 in the company using the mobile advertising service.

The user of the recommender terminal 300 uses the detailed information and the evaluation result of the product or store received from the purchaser terminal 200, that is, from the user of the purchaser terminal 200 who is a friend on social media. In this case, the purchase of the product, the use of the store, and the visit may be determined.

As described above, the user of the recommender terminal 300 tends to regard the detailed information and the evaluation result of the product or store as recommendation of an acquaintance who knows his or her taste rather than an advertisement provided by a general company. Since this is high, there is a high possibility of purchasing the product or using the store.

In addition, the advertisement management server 100 may purchase the product by using the detailed information and the evaluation result of the product or store received by the user of the recommender terminal 300 from the purchaser terminal 200 or When visiting (using) the store, the purchaser terminal 200 and the recommender terminal 300 may perform a reward policy for paying mileage points or a raffle ticket applicable to a prize or an event. As described above, the secondary advertisement effect can be expected, and the cost incurred due to the execution of the compensation policy can also be pre-charged or paid in real time to the advertisement management server 100 by the company. .

In addition, the mobile advertisement system using a terminal according to an embodiment of the present invention, while the user of the recommender terminal 300 plays the role of the buyer terminal 200, the recommender terminal 300 to a friend on another social media. By transmitting the detailed information on the goods purchased by the user or the visited store and the evaluation result evaluated by the user of the recommender terminal 300, the virtuous cycle of the mobile advertising system is continued, thereby reducing the cost of the business. As a result, the advertising effect can be expected only by the cost paid by the compensation policy.

2 and 3 are flowcharts illustrating a mobile advertising method using a terminal according to an embodiment of the present invention. 2 and 3 will be described in detail a mobile advertising method using a terminal according to an embodiment of the present invention.

Mobile advertising method using a terminal according to an embodiment of the present invention may be made of a purchase authentication step (S100), a review step (S200), an advertising step (S300) and a compensation step (S400).

The purchase authentication step (S100) by using the purchaser terminal 200, by scanning the QR code provided in the purchased product or the visited store or by using a NFC tag, the purchase of the product or the store You can certify that 's visit has actually taken place. This prevents a falsely written evaluation without actually using it, and at the same time has an effect of facilitating the evaluation of the matched product or store using the purchaser terminal 200 in real time.

The evaluation step (S200) may deliver to the purchaser terminal 200 the predetermined evaluation item for the product or store that matches the QR code or the NFC tag by the purchase authentication step (S100). The user of the purchaser terminal 200 may evaluate the product or the store according to the evaluation item and transmit the evaluation result to the advertisement management server 100.

The evaluation item may include a recommendation item with a limited input number and a score item for selecting a preset mark. In detail, in order to prevent an unsatisfactory recommendation, the recommendation item has a limit on the number of inputs. The limit on the number of inputs is changed by the company receiving the mobile advertisement service or by the administrator of the advertisement management server 100. Can be.

In addition, the score item may be simply rated by the consumer (buyer, user) by selecting a predetermined mark (star, heart, etc.) for the product or store.

The advertisement step (S300) is received from the user of the buyer terminal 200 and the detailed information about the product or store that is stored and managed in the information database unit 120 of the advertisement management server 100 and the advertisement The evaluation result stored and managed in the evaluation database unit 130 of the management server 100 may be transmitted to the recommender terminal 300 to perform an advertisement service for the product or store.

In detail, the advertisement step S300 may include a friend selection step S310 and a selection advertisement step S320.

In the friend selection step S310, a user of the purchaser terminal 200 purchases from a plurality of terminals connected to a purchased product or a visited store through a social network service (SNS) server, that is, a friend on social media. The recommender terminal 300 may be selected to have similar products, tastes, and inclinations with the shops visited.

The selective advertisement step (S320) delivers the detailed information and the evaluation result stored and managed by the advertisement management server 100 to the recommendation terminal 300 selected from the user of the buyer terminal 200, You can recommend the product or store.

Through this, since the user of the recommender terminal 300 is a product or a store recommended by an acquaintance who knows his or her taste, rather than an advertisement by a third party, a rejection of the product or store is low and recommended. It has the advantage of high reliability. Accordingly, the mobile advertising method using the terminal of the present invention is also highly efficient because the probability of leading to a purchase is high.

The compensation step S400 may be performed after the advertisement step S300, and the mileage point or the purchaser terminal 200 or the recommender terminal 300 that performed the advertisement step S300. Compensation policies may be implemented to give sweepstakes to enter prizes or events.

As shown in FIG. 3, the compensation step S400 may include a first point payment step S410, a confirmation step S420, and a second point payment step S420.

The first point payment step (S410) may perform the compensation policy for the purchaser terminal 200 in which the advertisement management server 100 performs the advertisement step S300.

In detail, the purchaser terminal 200 that has delivered the detailed information about the product or the store and the evaluation result to the recommender terminal 300 may receive a mileage point or prize or event from the advertisement management server 100. Compensation policy may be implemented to pay lottery tickets. Through the paid mileage points or lottery ticket can lead to the re-purchase, re-visit for the product or store can be expected an additional advertising effect.

In this case, the costs incurred due to the execution of the compensation policy is pre-charged or paid in real time to the advertisement management server 100 in the company using the mobile advertising service.

The checking step (S420) is the user of the recommender terminal 300 by using the detailed information and the evaluation result for the product or store received from the buyer terminal 200, to purchase the product or use the store You can determine if you are visiting. That is, it may be confirmed whether an advertisement for the product or the store by the user of the purchaser terminal 200 is effective.

In order to determine whether the user of the recommender terminal 300 actually purchases the product or uses and visits the store, for example, the detailed information of the product transmitted to the recommender terminal 300 and the evaluation result When a user purchases the product by accessing the product sales online site through a unique review link included only in the recommender terminal 300, the user of the recommender terminal 300 may determine that the product is actually purchased.

As another example, the user of the recommender terminal 300 in the advertisement management server 100 by scanning the QR code provided in the store with the recommendation terminal 300, or using the NFC tag In fact, it can be determined that the store visited and used.

In this case, the store may provide a unique authentication number for authenticating the visit and use of the store to the recommender terminal 300. That is, the manager of the store may inform the user of the recommender terminal 300 a unique authentication number capable of authenticating the visit or use of the store.

The user of the recommender terminal 300 can directly input the unique authentication number by accessing the unique product review link included in the detailed information of the store and the evaluation result delivered to the recommender terminal 300, Through the advertisement management server 100 can be determined that the user of the recommendation terminal 300 actually visited and used the store.

In other words, access the unique review link sent to the recommender terminal 300 to directly input the unique authentication number, scan the QR code provided in the store or perform near field communication with the NFC tag. In this case, the advertisement management server 100 may check whether the user of the recommender terminal 300 actually visits or uses the store.

In the second point payment step S430, when it is determined in the advertisement management server 100 that the user of the recommender terminal 300 purchases the product or visits the store by the checking step S420. The compensation policy may be performed on not only the recommender terminal 300 but also the buyer terminal 200 which has delivered the detailed information and the evaluation result to the recommender terminal 300.

In addition, the mobile advertising method using a terminal according to an embodiment of the present invention, while the user of the recommender terminal 300 plays the role of the buyer terminal 200, the recommender terminal 300 to a friend on another social media By transmitting the detailed information on the goods purchased by the user or the visited store and the evaluation result evaluated by the user of the recommender terminal 300, the virtuous cycle of the mobile advertising system is continued, thereby reducing the cost of the business. As a result, the advertising effect can be expected only by the cost paid by the compensation policy.

As described above, the present invention has been described with reference to specific embodiments such as specific components and exemplary embodiments. However, the present invention is not limited to the above-described embodiments, And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, fall within the scope of the present invention .

100: ad management server
110: control unit 120: information database unit
130: evaluation database
200: Buyer terminal
300: recommender terminal

Claims (9)

The control unit 110 for integrated control of the advertising operation of the product or store by using the detailed information on the product or store wanting a mobile advertising service and the evaluation result for each item according to a predetermined evaluation item for the use of the product or store; And an information database unit 120 for storing the detailed information in a database, and transmitting an evaluation item for evaluating the product or store according to an external request;
Scan the QR code (Quick Response Code) included in the purchased product or the visited store, or communicate with the Near Field Communication Tag from the advertisement management server 100 to the QR code or the NFC tag. Receives the matching evaluation item and transmits the evaluation result for the product or store to the advertisement management server 100, the product or store matching the QR code or the NFC tag from the advertisement management server 100 The purchaser terminal receiving the detailed information on the terminal and selecting the specific recommender terminal from among a plurality of terminals connected through the social network service (SNS) server along with the detailed information, and transmitting the selected result to the specific recommender terminal. 200; And
A recommendation terminal 300 displaying the detailed information and the evaluation result of the product or the store received from the purchaser terminal 200;
Lt; / RTI >
The recommender terminal 300 is
When the user of the recommender terminal 300 purchases the product or uses the store by using the received detailed information and the evaluation result,
Receiving the evaluation item from the advertisement management server 100 by scanning the QR code provided in the product or store or by communicating with the NFC tag, the evaluation result is sent to the advertisement management server 100. Transmitting and receiving the detailed information matching the QR code or the NFC tag from the advertisement management server 100 together with the detailed information, the evaluation result performed by the user of the recommender terminal 300 in the SNS. To another specific referral terminal that is connected through the server,
The ad management server 100
Perform a reward policy for paying mileage points or raffle tickets applicable to prizes or events for the purchaser terminal 200 which delivers the detailed information about the product or the store and the evaluation result to the recommender terminal 300. and,
When it is confirmed that the user of the recommender terminal 300 purchases the product or uses the store, the reward policy is performed once again for the purchaser terminal 200 and the recommender terminal 300. Mobile advertising system using a terminal.
The method of claim 1,
The ad management server 100
It further comprises an evaluation database unit 130 for storing and managing the evaluation items for the evaluation of the product or store and the evaluation results received from the buyer terminal 200,
The evaluation item is
Mobile advertisement system using a terminal comprising a recommendation item having a limited number of input items and a score item for selecting a predetermined mark.
delete delete delete A purchase authentication step (S100) of scanning a QR code (Quick Response Code) provided in a purchased product or a visited store using a purchaser terminal or performing communication using a NFC (Near Field Communication Tag);
The purchase authentication step (S100) receives the evaluation item for the product or store matching the QR code or the NFC tag to the buyer terminal, the user of the buyer terminal according to the evaluation item the product or store A evaluation step (S200) of performing an evaluation for and transmitting the evaluation result to the advertisement management server;
A friend selection step (S310) of selecting a recommendation terminal among a plurality of terminals connected through the purchaser terminal and a social network service (SNS) server; and,
The detailed information that is stored and managed in the advertisement management server and the evaluation result received from the buyer terminal are transferred to the recommender terminal selected from the buyer terminal in the friend selection step (S310), to the recommender terminal. An advertisement step 300 including a selective advertisement step S320 for displaying the detailed information on the product or the store and the evaluation result information; And
A first point payment step (S410) of performing a reward policy for paying mileage points or a lottery ticket applicable to the buyer terminal performing the advertisement step (S300);
A step (S420) of determining whether a user of the recommender terminal purchases the product or uses the store by using the detailed information and the evaluation result of the product or the store received by the recommender terminal;
When the user of the recommender terminal purchases the product or uses the store by the checking step (S420), the reward policy for the purchaser terminal and the recommender terminal that has delivered the detailed information and the evaluation result to the recommender terminal Compensation step (S400) consisting of a second point payment step (S430) to perform;
Lt; / RTI >
When the user of the recommender terminal purchases the product or uses the store using the detailed information and the evaluation result information received from the purchaser terminal,
By using the recommender terminal, the purchase authentication step (S100) is performed, and the evaluation item for the product or store matching the QR code or the NFC tag by the purchase authentication step (S100) to the recommender terminal. Receives, performs the evaluation of the product or store and transmits the evaluation result to the ad management server,
Selecting another recommender terminal connected through the SNS server, and delivers the detailed information that is stored and managed in the advertisement management server to another recommender terminal and the evaluation result received from the recommender terminal to another recommender Mobile advertising method using a terminal, characterized in that displayed on the terminal. delete delete delete

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