KR101140395B1 - Method using moving picture ucc and moving picture ucc advertisement sever - Google Patents

Abstract

The present invention provides a mobile advertising method and a video UCC advertising server using a video UCC to enable the advertisement to the mobile subscriber using the video UCC.

To this end, the present invention comprises an advertiser terminal for producing a video UCC advertising video using a personal video device photographed the target object; The video UCC advertisement is uploaded from the advertiser terminal connected through a wired / wireless communication network, the uploaded video UCC advertisement is classified and stored by region and industry category, and then the video is adapted to the personal characteristics of the subscriber of the video UCC advertisement service. If a UCC advertisement is found, the video UCC advertisement server transmits an advertisement guide message to a subscriber terminal to provide the searched video UCC advertisement to the subscriber. The subscriber terminal receiving the advertisement guide message receives the advertisement guide message. At the request of the confirmed subscriber, the subscriber accesses the video UCC advertisement server to download the searched video UCC advertisement, and the video UCC advertisement server downloads the searched video UCC advertisement by the subscriber terminal receiving the advertisement guide message. When connected to the above To download the colored video UCC advertisement to the subscriber station is desirable.

Accordingly, the present invention can perform the advertisement for the advertisement target visually and sensibly by performing the advertisement using the video UCC.

Video UCC Ads, Advertiser Terminals, Ads Message

Description

Mobile advertising method using video VCC and video UCC ad server {METHOD USING MOVING PICTURE UCC AND MOVING PICTURE UCC ADVERTISEMENT SEVER}

The present invention relates to a mobile advertising method and a video UCC advertising server using a video UCC, and more particularly, to a mobile advertising method and a video UCC advertising server using a video UCC to perform advertising to mobile subscribers using a video UCC. .

In general, User Created Contents (hereinafter referred to as 'UCC') are contents created and distributed by general users, not Internet operators or content providers, in various formats such as text, images, photos, videos, and music. Is implemented. Among these, video UCC implemented as video is becoming active day by day.

On the other hand, companies, individuals and organizations advertise goods, services, policies, etc. to achieve the desired purpose, most of them use the mass media such as TV, radio, newspapers, magazines.

As described above, when advertising is performed using mass media, a large amount of money is required as an advertising cost.

Accordingly, individual businesses operating small restaurants, restaurants, coffee shops, beauty salons, hospitals, lodgings, clothing stores, fancy / accessory shops, wedding halls, and the like cannot easily advertise due to cost burden.

In order to solve the above problems, conventionally, by using an SMS (Short Message Service) to send the advertising message to the mobile subscribers, it is possible to perform the advertisement at a relatively low cost.

However, in the case of performing an advertisement using SMS, the advertisement message is simply implemented in text only, and the length thereof is also short, so that the advertisement contents cannot be visually and sensibly delivered.

The present invention has been made to solve the above-mentioned problems, when individual operators produce the advertising target as a video UCC upload to the video UCC ad server, the video UCC ad server classifies the uploaded video UCC ads by region and category The purpose of the present invention is to provide a mobile advertising method and a video UCC ad server using the video UCC to store and provide a video UCC advertisement for each terminal user's personal characteristics.

A mobile advertisement system using a video UCC according to an embodiment of the present invention for achieving the above object, the advertiser terminal for producing a video UCC advertising video taken by using a personal video device; The video UCC advertisement is uploaded from the advertiser terminal connected through a wired / wireless communication network, the uploaded video UCC advertisement is classified and stored by region and industry category, and then the video is adapted to the personal characteristics of the subscriber of the video UCC advertisement service. If a UCC advertisement is found, the video UCC advertisement server transmits an advertisement guide message to a subscriber terminal to provide the searched video UCC advertisement to the subscriber. The subscriber terminal receiving the advertisement guide message receives the advertisement guide message. In response to a request of a confirmed subscriber, the searcher connects to the video UCC advertisement server to download the searched video UCC advertisement, and the video UCC advertisement server downloads the searched video UCC advertisement by the subscriber terminal receiving the advertisement guide message. If you connect to It is preferable to download the searched video UCC advertisement to the subscriber terminal.

Furthermore, after the video UCC advertisement server uploads the video UCC advertisement from the advertiser terminal, the advertiser terminal provides brief information including a location, a phone number, and a feature associated with an advertisement target which is the subject of the uploaded video UCC advertisement. Received by request to the, it is preferable to store and match the uploaded video UCC advertising.

When the video UCC advertisement server uploads a video UCC advertisement from the advertiser terminal, the video UCC advertisement server receives a designated region and a category according to the category to which the video UCC advertisement to be uploaded belongs from the advertiser terminal, It is preferable to classify and store the video UCC advertisement.

In addition, the video UCC advertisement server searches for a video UCC advertisement that matches the subscriber's personal characteristics in consideration of the sex, age, interests, and location information of the subscriber, and when the video UCC advertisement that matches the subscriber's personal characteristics is found, the searched In order to provide the subscriber with the video UCC advertisement, the advertisement guidance message is generated based on the brief information matched with the retrieved video UCC advertisement, and then the generated advertisement guidance message is provided with a callback URL for inducing access to the video UCC advertisement server. It is preferable to include and transmit to the subscriber station.

On the other hand, the mobile advertising method using a video UCC according to an embodiment of the present invention, the video UCC ad upload process for uploading and storing the video UCC advertising produced by the advertiser terminal to shoot the video as a video in the video UCC ad server and ; When the video UCC advertisement server comprehensively analyzes the personal information of each subscriber and searches for the video UCC advertisement that matches the individual characteristics of each subscriber, induces access to the video UCC advertisement server to provide the searched video UCC advertisement to the subscriber terminal. Generating and transmitting an advertisement guide message including a callback URL to a subscriber station; When the subscriber station receiving the advertisement guidance message accesses the video UCC advertisement server using the callback URL included in the advertisement guidance message, the subscriber terminal downloads the searched video UCC advertisement from the video UCC advertisement server to the subscriber terminal. It is preferable to include the process.

Furthermore, the video UCC advertisement uploading process may include: producing a video UCC advertisement in an advertiser terminal using a video photographing an advertisement target using a personal video device; Accessing the video UCC advertisement server to upload the produced video UCC advertisement to the video UCC advertisement server; Uploading the produced video UCC advertisement to the connected video UCC advertisement server; Requesting and receiving brief information about the uploaded video UCC advertisement from the video UCC advertisement server to the advertiser terminal; Matching the uploaded video UCC advertisement with the brief information, and classifying and storing the uploaded video UCC advertisement by region and industry category based on the classification information designated when the video UCC advertisement is uploaded. It is preferable.

According to the mobile advertising method and the video UCC ad server using the video UCC of the present invention, after creating the advertising target to advertise the video UCC, uploading the produced video UCC ad to the video UCC ad server, the video UCC ad server After storing the uploaded video UCC advertisement by region and category, the video UCC advertisement is provided to each terminal user according to the personal characteristics of each terminal user, so that the advertisement target can be visually and sensibly carried out.

Hereinafter, a mobile advertisement method and a video UCC advertisement server using a video UCC according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view schematically showing the configuration of a mobile advertising system using a video UCC according to an embodiment of the present invention.

In FIG. 1, advertiser terminals 10-1 and 10-2 are advertisers that an advertiser wants to advertise using a personal video device (eg, a camcorder, a digital camera, etc.) (eg, a restaurant, a beauty salon, a coffee). Shop, clothing store, lodging facility, wedding hall, fancy / accessories stores, etc.) to create a video UCC advertising, and the video UCC advertising produced video UCC advertising server 20 through a wireless or wired network Upload.

As described above, the advertiser terminals 10-1 and 10-2 upload the video UCC advertisement produced by the advertiser to the video UCC ad server 20, and then, according to the request of the video UCC ad server 20, are associated with the advertisement target. Brief information (eg, location, phone number, features, etc.) is received from the advertiser and transmitted to the video UCC advertisement server 20.

Here, when the advertiser uses a personal video device to produce a video UCC advertisement by using a video to produce an advertisement, the service and product contents (for example, food type and cooking process, It is preferable to produce a video UCC advertisement by photographing a beauty / beauty scene, a treatment scene, a serving scene, etc.).

As described above, the advertiser terminals 10-1 and 10-2 may be implemented as a mobile communication terminal, a personal computer, or the like, and when the advertiser terminal 10-2 is implemented as a mobile communication terminal, a video UCC is provided through a wireless communication network. The video UCC advertisement is uploaded to the video UCC ad server 20 by accessing the ad server 20, and when the advertiser terminal 10-1 is implemented as a personal computer, the video UCC ad server 20 is transmitted through a wired communication network. Access to upload the video UCC advertisement to the video UCC advertising server 20.

As described above, when the advertiser terminals 10-1 and 10-2 upload and upload the video UCC advertisements produced by the advertiser to the video UCC ad server 20, the advertisers 10, 10-2 advertise the advertisements according to the request of the video UCC ad server 20. Designate the region where you are located (e.g., Jongno, Daehak-ro, Hongdae, Gangnam, etc.), and categorize your business (e.g., restaurants (Korean, Italian, Galbi, family restaurants, Japanese, Chinese, etc.), It is preferable to designate and upload a school (English, Japanese, web design, public notice, public service, cooking school, etc.) and accommodation (hotel, guesthouse, motel, inn, condo, pension, etc.).

Meanwhile, the video UCC advertisement server 20 classifies and stores video UCC advertisements and brief information uploaded from the advertiser terminals 10-1 and 10-2 by region and industry category, and accesses them through a wireless communication network. The video UCC advertisement selected from the communication terminal 30 is downloaded to the mobile communication terminal 30.

When the video UCC ad server 20 receives the video UCC advertisement from the advertiser terminals 10-1 and 10-2, the video UCC advertisement server 20 requests the advertiser terminals 10-1 and 10-2 to be uploaded. After receiving the designation of the region and industry category to which it belongs, based on the specified classification information, the video UCC ads uploaded from the advertiser terminal (10-1, 10-2) is classified and stored by region and industry category, advertiser terminal (10 -1, 10-2) requests brief information related to the uploaded video UCC advertisement, receives brief information, and matches the received short information with the uploaded video UCC advertisement and stores it.

As described above, the video UCC advertisement server 20 not only provides a video UCC advertisement to the mobile communication terminal 30 connected through a wireless communication network, but also provides a user to a user connected through a wired communication network using a personal computer. desirable.

In addition, the video UCC ad server 20 extracts a video UCC advertisement that matches the individual characteristics of the subscriber in consideration of the gender, age, interests, lifestyle, lifestyle, location information, etc. of the subscriber subscribed to the video UCC advertising service. It is preferable to transmit to the mobile communication terminal 30.

As described above, when the video UCC advertisement server 20 extracts the video UCC advertisement that matches the individual characteristics of the subscriber and provides it to the mobile communication terminal 30, the video UCC advertisement server 20 is the mobile communication terminal 30. After generating the advertisement guide message using the short information (eg, location, phone number, features, etc.) matching the video UCC advertisement to be provided to the video UCC advertising server 20 in the generated advertisement guide message Including first call back URL (Call Back URL) to induce a connection to the mobile communication terminal 30, and then receives a video UCC advertisement download request from the mobile communication terminal 30 to the mobile communication terminal 30 only Download the video UCC advertisement.

Meanwhile, the mobile communication terminal 30 is capable of wireless data communication, and downloads a video UCC advertisement from the video UCC advertisement server 20, decodes and plays the downloaded video UCC advertisement, and outputs an output device such as a screen display unit and a speaker. Output through

As described above, the mobile communication terminal 30 accesses the video UCC advertisement server 20 through a wireless communication network at the request of the terminal user, searches for the video UCC advertisement that the terminal user wants to receive, and selects the video UCC selected by the terminal user. The advertisement is downloaded from the video UCC advertisement server 20 and provided to the terminal user.

In addition, when the mobile communication terminal 30 receives the advertisement guide message from the video UCC advertisement server 20, the mobile terminal 30 notifies the terminal user of receiving the advertisement guide message so that the terminal user can check the received advertisement guide message. In response to the video UCC advertisement download request of the terminal user who confirms the guidance message, the terminal accesses the callback URL included in the advertisement guidance message and downloads the video UCC advertisement from the video UCC advertisement server 20.

On the other hand, VSMSS (Vertical SMS Server) 40 transmits the advertisement guide message received from the video UCC advertising server 20 to the SMSC (50).

When the SMSC 50 receives the advertisement guide message from the VSMSS 40, the SMSC 50 uses the identification information of the mobile communication terminal 30 included in the advertisement guide message to communicate with the HLR 60. The mobile terminal 30 transmits a location information request message for requesting location information of the terminal 30 and based on the location information of the mobile communication terminal 30 received in response to the location information request from the HLR 60. Send an advertisement guide message to.

Home Location Register (HLR) 60 is a database that stores and manages subscriber's personal information, service type, and terminal location registration information. The HLR 60 determines a subscriber's validity and moves the subscriber's location. I can figure it out.

As described above, when the HLR 60 receives the location information request message requesting the location information of the mobile communication terminal 30 to transmit the advertisement guide message from the SMSC 50, the mobile communication terminal 30 is registered with the current location. Routing information received from the exchange is transmitted to the SMSC 50 in response to the location information request.

2 is a road schematically showing the internal configuration of a video UCC ad server applied to the present invention, a video UCC ad upload unit 21, a video UCC ad DB (Database) 22, a subscriber information management unit 23 and And a video UCC advertisement providing unit 24, a message processing unit 25, and a video UCC advertisement downloading unit 26.

In such a configuration, the video UCC advertisement upload unit 21 displays the video UCC advertisement and the brief information uploaded from the advertiser terminals 10-1 and 10-2 connected through a wireless communication network or a wired communication network. 22).

When the video UCC advertisement upload unit 21 stores the video UCC advertisement and the brief information uploaded from the advertiser terminals 10-1 and 10-2 in the video UCC advertisement DB 22, the advertiser terminal 10-1 , Based on the classification information specified in 10-2), the video UCC advertisement and brief information are classified and stored by region and industry category.

Meanwhile, the video UCC advertisement DB 22 classifies and stores video UCC advertisements and brief information uploaded through the video UCC advertisement upload unit 21 by region and industry category.

The subscriber information manager 23 stores a database of personal information (eg, age, gender, interest field, preference information, current location information, etc.) of subscribers subscribed to the video UCC advertisement service.

The subscriber information manager 23 receives the current location information of subscribers who are subscribed to the video UCC advertisement service from the location information management server 70 that manages the location information of the mobile communication subscribers, and receives the current location information of the subscribers. It is desirable to manage the lifestyle and life patterns of each subscriber through the location information of each subscriber.

The video UCC advertisement providing unit 24 works in conjunction with the subscriber information management unit 23 and the video UCC advertisement DB 22, and when the video UCC advertisement is updated or the personal information of the subscriber is changed, the personal information of each subscriber (for example, For example, age, gender, interests, preference information, current location information, etc.) is comprehensively analyzed, and when a video UCC advertisement is found that matches the individual characteristics of each subscriber, the searched video UCC advertisement is provided to the subscriber. When a video UCC advertisement to be provided to the user is searched, the video UCC advertisement providing unit 24 transmits an advertisement guide message to the message processing unit 25 to the subscriber's mobile communication terminal 30 to provide the video UCC advertisement to the subscriber. Ask.

The message processor 25 generates an advertisement guide message to be transmitted to the mobile communication terminal 30 according to a request of the video UCC advertisement providing unit 24 and transmits the generated advertisement guide message to the VSMSS 40.

As described above, the advertisement guide message includes not only a callback URL leading to a connection to the video UCC ad server 20 in which the video UCC advertisement to be provided to the subscriber is stored, but also brief information related to the video UCC advertisement to be provided (for example, a location , Phone numbers, features, etc.). That is, as shown in FIG. 3, the message processing unit 25 generates an advertisement guide message including not only a callback URL but also brief information related to a video UCC advertisement to be provided to the subscriber, and transmits the advertisement guide message to the VSMSS 40.

The video UCC advertisement download unit 26, when the mobile communication terminal 30 receiving the advertisement guide message attempts to access the callback URL included in the advertisement guide message to download the video UCC advertisement, the connected mobile communication terminal ( 30) to download the corresponding video UCC advertisement.

Also, the video UCC advertisement download unit 26 may download a video UCC advertisement to be downloaded from a mobile communication terminal 30 connected through a wireless communication network or a personal computer (not shown) connected through a wired communication network to view a video UCC advertisement. After receiving the selection, the selected video UCC advertisement is downloaded to the mobile communication terminal 30 or a personal computer (not shown).

4 is a flowchart illustrating a mobile advertising method using a video UCC according to an embodiment of the present invention.

First, the advertiser terminal 10-1 produces a video UCC advertisement using a video of an advertiser photographing an advertisement target that an advertiser wants to advertise using a personal video device (S10), and creates a video UCC advertisement video UCC ad server. In order to upload to the 20, access to the video UCC advertising server 20 through a wired communication network (S12).

Subsequently, the video UCC advertisement server produced through the process S10 is uploaded to the video UCC advertisement server 20 connected through the process S12 (S14).

When the advertiser terminal 10-1 uploads the video UCC advertisement to the video UCC ad server 20 in step S14, the advertiser terminal 10-1 according to the classification request of the video UCC ad server 20, After receiving the designation from the advertiser of the region and industry category to which the video UCC advertisement to be uploaded belongs, it is desirable to provide the classification information designated by the advertiser.

Subsequently, the video UCC ad server 20 which has uploaded the video UCC advertisement from the advertiser terminal 10-1 through the process S 14 is connected to the video UCC advertisement that has been uploaded through the process S 14 described above with the advertiser terminal 10-1. It is provided by requesting the brief information related (S16, S18), the video UCC advertising by matching the video UCC advertisement uploaded from the advertiser terminal 10-1 through the process S14 and the simple information provided through the process S18 described above The data is stored in the DB 22 (S20).

In the process S20, when the video UCC advertisement server 20 stores the uploaded video UCC advertisement, the video UCC advertisement server 20 classifies and stores the video UCC advertisement by region and industry category based on the classification information designated at the time of uploading the video UCC advertisement.

Subsequently, when the video UCC advertisement server 20 is updated or the personal information of the subscribers subscribed to the video UCC advertisement service is modified, the video UCC ad server 20 analyzes the personal information of each subscriber in a comprehensive manner to match the individual characteristics of the subscribers. When the UCC advertisement is found (S22), in order to provide the searched video UCC advertisement to the corresponding subscriber, first, an advertisement guide message including a callback UCL for inducing a connection to the video UCC advertisement server 20 is generated (S24). Request for an advertisement guide message is sent to 40 (S26).

In step S24, the video UCC advertisement server 20 generates an advertisement guide message based on the brief information matching the video UCC advertisement to be transmitted to the subscriber.

The advertisement guide message generated through the process S24 includes identification information of the subscriber's own mobile communication terminal 30 to receive the video UCC advertisement as a destination address.

The VSMSS 40, which has been requested to transmit the advertisement guidance message from the video UCC advertisement server 20 through the process S26, converts the advertisement guidance message received from the video UCC advertisement server 20 into a format suitable for a wireless communication network and sends the SMSC ( 50) (S28).

The SMSC 50 receiving the advertisement guide message from the VSMSS 40 through the process S28 moves from the HLR 60 using the identification information of the mobile communication terminal 30 set as the destination address in the advertisement guide message. After confirming the location information of the communication terminal 30, the advertisement guide message is transmitted to the mobile communication terminal 30 through the wireless communication network based on the confirmed location information of the mobile communication terminal 30 (S30).

The mobile communication terminal 30 receiving the advertisement guide message through the process S30 described above uses the video UCC advertisement server 20 as a callback URL included in the advertisement guide message according to a terminal user's attempt to access the received advertisement guide message. Access to request a download of the video UCC advertising (S32).

The video UCC advertisement server 20 which has received the request for downloading the video UCC advertisement through the process S32 downloads the corresponding video UCC advertisement to the mobile communication terminal 30 requesting the download (S34).

The mobile communication terminal 30 having downloaded the video UCC advertisement through the process S34 stores the downloaded video UCC advertisement in a memory area, and when the saving is completed, the terminal user checks the video UCC advertisement by playing the video UCC advertisement. To help.

The mobile advertisement method and the video UCC advertisement server using the video UCC of the present invention are not limited to the above-described embodiments, and may be variously modified and implemented within the range allowed by the technical idea of the present invention.

The mobile advertisement method and the video UCC advertisement server using the video UCC according to the present invention, by performing the advertisement using the recently activated video UCC, it is possible to visually and sensually perform the advertisement for the advertisement target.

1 is a view schematically showing the configuration of a mobile advertising system using a video UCC according to an embodiment of the present invention.

2 is a view schematically showing the internal configuration of a video UCC advertising server applied to the present invention.

3 is a diagram illustrating an advertisement guide message transmitted to a mobile communication terminal in accordance with the present invention.

Figure 4 is a process for explaining a mobile advertising method using a video UCC according to an embodiment of the present invention.

*** Explanation of symbols for the main parts of the drawing ***

10-1, 10-2. Advertiser device, 20. video UCC ad server,

21. Video UCC ad upload section, 22. Video UCC ad DB,

23. subscriber information management department, 24. video UCC advertising provider,

25. Message processing section, 26. Video UCC advertising download section,

30. mobile communication terminal, 40. VSMSS,

50.SMSC, 60.HLR

Claims (10)

delete delete delete delete A video UCC advertisement uploading unit for uploading a video UCC advertisement produced by photographing an advertisement target as a video from an advertiser terminal connected through a wired / wireless communication network; A video UCC advertisement storage unit for classifying and storing video UCC advertisements uploaded from an advertiser terminal through the video UCC advertisement uploading unit by region and industry category; A subscriber information management unit storing personal information of subscribers subscribed to the video UCC advertisement service in a database; In conjunction with the video UCC advertisement storage unit and subscriber information management unit, when a video UCC advertisement is searched for the individual characteristics of each subscriber by comprehensively analyzing the personal information of each subscriber, an advertisement guide to provide the searched video UCC advertisement to the subscriber A video UCC advertisement providing unit requesting a message transmission; In response to a request of the video UCC advertisement providing unit, an advertisement guide message is generated by using the brief information matched with the searched video UCC advertisement, and then connected to the video UCC advertisement server in the generated advertisement guide message. A message processing unit including a callback URL to transmit to the VSMSS;  When the subscriber terminal receiving the advertisement guide message attempts to access the callback URL included in the advertisement guide message to download the searched video UCC advertisement, the subscriber terminal receives the advertisement video message and downloads the searched video UCC advertisement to the connected subscriber terminal. Video UCC ad server comprising a UCC ad download unit. The method of claim 5, wherein the personal information, Video UCC ad server comprising age, gender, interests, preference information, current location information. The method of claim 5, wherein the subscriber information management unit, Receives current location information of subscribers from location information management server that manages location information of mobile communication subscribers and manages current location information of subscribers, and manages life style and life patterns of each subscriber through location information of each subscriber. Video UCC ad server, characterized in that. The method of claim 5, wherein the video UCC advertising download unit, After receiving a video UCC advertisement from a subscriber terminal connected through a wired / wireless communication network to download a video UCC advertisement, downloading the selected video UCC advertisement to a subscriber terminal connected through the wired / wireless communication network Video UCC ad server. A video UCC advertisement upload process of uploading a video UCC advertisement produced by photographing an advertisement target as a video from an advertiser terminal accessed through a wired / wireless communication network from a video UCC advertisement server; A video UCC advertisement storing process of classifying and storing video UCC advertisements uploaded from an advertiser terminal by region and industry category through the video UCC advertisement uploading process in the video UCC advertisement server; A subscriber information management process of storing database personal information of subscribers subscribed to the video UCC advertisement service in the video UCC advertisement server; Based on the video UCC advertisement storage process and subscriber information management process, the video UCC advertisement server comprehensively analyzes the personal information of each subscriber and searches for the video UCC advertisement that matches the individual characteristics of each subscriber. A video UCC advertisement providing process for requesting an advertisement guide message to be provided to a subscriber; The video UCC advertisement server generates an advertisement guide message to be transmitted to a subscriber terminal by using the brief information matched with the searched video UCC advertisement according to the video UCC advertisement providing process, and then generates the video UCC advertisement server in the generated advertisement guide message. Message processing including a callback URL for inducing a connection to a server and transmitting the same to a VSMSS; And When the subscriber terminal receiving the advertisement guide message from the video UCC advertisement server attempts to access the callback URL included in the advertisement guide message to download the searched video UCC advertisement, the searched video is connected to the connected subscriber terminal. Downloading UCC Ads UCC Ad Download Process Mobile advertising method using a video UCC comprising a. The method of claim 9, wherein the video UCC ad upload process, Producing a video UCC advertisement in an advertiser terminal using a video photographing an advertisement target using a personal video device; Accessing the video UCC advertisement server to upload the produced video UCC advertisement to the video UCC advertisement server; Uploading the produced video UCC advertisement to the connected video UCC advertisement server; Requesting and receiving brief information about the uploaded video UCC advertisement from the video UCC advertisement server to the advertiser terminal; Matching the uploaded video UCC advertisement with the brief information, and classifying and storing the uploaded video UCC advertisement by region and industry category based on the classification information designated when the video UCC advertisement is uploaded. Mobile advertising method using a video UCC, characterized in that.

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