KR101103966B1 - Product advertisement brokerage system linked with payment gateway - Google Patents

Abstract

The present invention allows users (advertising media owners) who have a blog, a cafe, a personal homepage, or the like, to advertise the products sold by each Internet shopping mall, and the actual sales are increased by introducing the customer to the internet shopping mall by the advertising media owner. If so, reward the advertising media owner based on it. In particular, since the payment gateway (PG) recognizes and manages whether the advertisements of the ad media owners lead to sales, the generation of the sales performance and the compensation thereof can be accurately managed. Ad media owners will have the opportunity to monetize their web pages and gain valuable content. Each Internet shopping mall in the advertiser's position can increase sales by securing a loyal sales network. It is effective. In addition, payment gateway operators can secure competitive advantage in attracting their customers (Internet shopping malls) with the support of new distributed marketing services.

Description

System for Intermediating Goods Advertisement Interworking with Payment Gateway}

The present invention relates to a product advertising brokerage system linked to a payment gateway, in particular, users (advertising media owners) who have a web page that they can manage, such as blogs or cafes are sold in each Internet shopping mall through their own web page. Advertisement for the product to be carried out, and if the sales results through the advertising media owners to compensate for this to enable distributed marketing based on sales performance.

Various techniques for product advertising have been developed and applied. Especially, as the Internet services are popularized due to the development of communication and computer technology, advertisements made on-line are attracting attention.

As an example of this, users who have web pages such as blogs, cafes, and Internet homepages can manage advertisements on various products through their web pages, and pay for the advertisements. Types of marketing are being used.

Then, the advertiser can secure a large number of advertising media, and from the perspective of a user having a blog, a cafe, an Internet homepage, etc., a profit model can be obtained, which can be helpful to both the advertiser and the user.

Regarding such an advertising method, "Method and host for mediating Internet advertisement using the Internet" of Patent Publication No. 2000-7010 and "Advertising Effect Guaranteed Internet Advertising Brokerage Method and Publication Fee of Publication No. 2000-54703" System "and the like are disclosed for distributing banner advertisements to respective users.

Looking at the conventional advertising method as described above, most of the way to pay compensation based on the number of clicks, or the user who came by the click will show the response desired by the advertiser (for example, customer information for consultation on the insurance company event page) At the same time, they use a method of paying compensation.

However, such a method provides a reward based on the fact that the consumers simply showed an interest in the advertisement, and thus it is not possible to determine the extent to which the consumers' interests lead to the purchase of the product.

This makes it difficult for advertisers to know how much of a distributed banner ad has influenced the actual sale of the product, so they can't be sure of the effectiveness of the ad, and set reasonable compensation criteria for the users who performed the ads through their web pages. There is a problem that is not easy.

Accordingly, the present invention has been made to solve the above problems, the user having a web page, such as a blog or a cafe (advertising media owner) to perform an advertisement for the products sold in each Internet shopping mall, To provide a product advertisement intermediation system linked with a payment gateway that allows customers to flow into the Internet shopping mall through advertisements and to compensate for the actual sale of the product, thereby enabling distributed advertisement marketing based on sales performance. There is this.

In order to achieve the above object, the product advertisement intermediation system interworking with the payment gateway according to the present invention, so that users who want to advertise the goods of others through the communication network to enter the information necessary for membership to join the advertising media owner Ad media stock subscription unit; An advertisement product database for storing product information and reward information of each advertisement target product by a unique identification code; An advertisement request reception unit for allowing an advertisement media owner to search for product information and reward information of each advertisement target product stored in the advertisement product database through a communication network, and to request an advertisement object of a specific advertisement target product; In response to the request of the advertisement object, a web page is generated to generate an advertisement mediation web page in a web server which has a unique URL for each advertisement medium owner / target product and links to a web page of a specific internet shopping mall where the target product is sold. part; An advertisement object delivery unit which generates an advertisement object that can access the advertisement mediation web page generated through the web page generation unit and clicks the advertisement object to the requesting advertisement media owner through a communication network; And requesting payment approval from each Internet shopping mall (receiving information identifying the corresponding advertisement medium owner and the product to be advertised), and acting as a payment approval between financial institutions, and if the payment is successful, the corresponding advertisement And a payment gateway for storing the media stock and the advertisement target product information in the reward information database.

The product advertisement intermediation system linked with the payment gateway calculates a reward to be paid to each advertisement medium owner based on the information stored in the reward information database and the reward information for each target product stored in the advertisement product database. Compensation calculation unit; And a compensation payment unit for paying the compensation amount calculated through the compensation calculation unit to each advertisement medium owner.

The product advertisement intermediation system interworking with the payment gateway may further include a shopping mall interface unit.

In this case, the shopping mall interface unit interfaces with an Internet shopping mall manager through a communication network, receives product information and reward information of each advertisement target product, assigns a unique identification code to store the advertisement product database, and stores the advertisement in the webpage generation unit. It serves to receive the web page URL of the corresponding internet shopping mall where the advertisement target product is sold for use in generating the web page.

Compensation information corresponding to each of the advertisement target products may be set at a predetermined ratio with respect to a fixed price or a product price.

The advertisement object may be configured in the form of a banner, and the advertisement object delivery unit may be configured to deliver the advertisement object in the form of source code that can be input by copying the advertisement object to its web page.

The information that the payment gateway receives from the Internet shopping mall may identify a corresponding advertisement medium owner and an advertisement target product as a web page of an internet shopping mall where a customer who has requested payment of the advertisement target product sells the advertisement target product. It may include the URL information of the advertising mediation web page that was the path to access.

In this case, the payment gateway may be configured to identify the advertisement media owner and the advertisement target product related to the payment approval request by using the URL information of the specific advertisement mediation web page received from the Internet shopping mall.

According to the present invention, ad media owners who perform advertisements through their blogs, cafes, Internet homepages, etc. have an opportunity to earn profits, and can secure high-value content for their webpages.

In the case of an internet shopping mall (advertiser), it is possible to help increase sales by distributing advertisements through various web pages of advertisement media.

In particular, advertising media stocks can only be compensated if they have a sales record, so they will not only put ads on web pages but also promote the merits of the products. The effect of securing can be obtained.

In addition, since the compensation to be paid to the advertising media owner is calculated based on the actual sales performance, it is possible to fundamentally prevent fraudulent acts such as preventing the loss due to unnecessary advertisements and increasing only the number of clicks by an unfair method.

Payment gateway operators can secure competitiveness in attracting their customers (Internet shopping malls) by providing a product advertising brokerage service between each Internet shopping mall and advertising media.

1 is an overview of the entire system in which the product advertising mediation is made according to the present invention,
2 is an embodiment of a product advertisement brokerage system according to the present invention,
3 is an example of a user interface for registering a media owner;
4 is an example of information stored in an advertisement product database,
5 is an example of an interface where an advertising media owner requests an advertising object.
6 is an example for explaining an ad mediation web page,
7 illustrates an example of an interface for delivering an advertisement object to an advertisement media owner.
8 is an example for explaining a blog of an advertising medium inserted with an advertising object;
9 and 10 are another embodiment of a product advertisement mediation system according to the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, a product advertisement intermediation system 20 (hereinafter, referred to as a product advertisement intermediation system) interworking with a payment gateway according to the present invention is an internet shopping mall 11, an advertisement media owner 12, and a general user 13. , Interworking with the financial institution 14 and the communication network 16 to provide a product advertising brokerage service for the goods sold by the Internet shopping mall (11).

The communication network 16 is a packet communication network, and generally, a wired or wireless internet network may play its role.

The Internet shopping mall 11 sells various products to its customers through the communication network 16, and requests the payment gateway (PG) to act as the payment approval process of the transaction amount when the customers purchase the products. do.

In particular, in connection with the present invention, the Internet shopping mall 11 has a status of an advertiser advertising a product sold by the web page of the advertisement medium owner 12.

The term commodity here includes not only the commodity of tangible entity but also the intangible commodity to be dealt with, such as insurance services.

The advertising media owner 12 has a web page that can be managed by himself, such as a blog, a cafe, an Internet homepage, and is a user who advertises the products of the Internet shopping mall 11 through his webpage.

The general user 13 refers to a user who purchases a corresponding product by visiting a web page of the advertisement medium owner 12 and clicking an advertisement object (eg, a banner) there.

Of course, the general user 13 can directly access the Internet shopping mall 11 to purchase desired products, but the general user 13 clicks on an advertisement object displayed on a web page of a specific advertising medium and accesses a specific internet shopping mall. When the product is purchased, the advertisement owner is given a reward.

The financial institution 14 manages payment methods (eg, credit card, deposit account) that the general user 13 uses to pay the transaction price of goods purchased in the Internet shopping mall 11, such as a credit card company or a bank. .

As described below, the product advertisement intermediation system 20 is interworked with a payment gateway, which is located between the internet shopping mall 11 and the financial institution 14 and deals with each product generated in the internet shopping mall 11. It acts as a proxy for the settlement approval process of the transaction price for.

2, an embodiment of a product advertisement mediation system 20 according to the present invention will be described.

The advertisement media owner sign-up unit 21 allows a user 17 who wants to perform a product advertisement through a web page that can be managed by himself / herself, such as a blog, a cafe, or an Internet homepage, to register as an advertisement media owner through a communication network 16. Play a role.

The information required to sign up as an advertisement media owner can be variously set, for example, a name, social security number, ID, password, address, and bank account number to receive compensation.

3 is an example of the user interface 30 for registration provided by the advertisement media owner subscription unit 21 through the communication network 16 so that the user 17 who wants to subscribe as an advertisement media owner can input necessary information. to be.

The user 17 enters a name, social security number, ID, password, and address into the user interface 30 for registration using a keyboard, and the bank name (Shinhan Bank, Kookmin Bank, After designating Woori Bank, etc., enter your bank account number.

When the user enters all the information and clicks the 'sign up' button 31, the inputted information is transmitted to the advertising media owner sign-up 21, and the advertising media owner sign-up 21 sends the information to the advertising media owner. By storing in the database 21-1, the advertisement medium is subscribed.

The advertisement product database 22 is a component that stores and stores the product information and the reward information of each advertisement target product by unique identification codes.

Information about each target product held in the advertisement product database 22 may be variously set, for example, a unique identification code, a product name, a product price, and the name of an internet shopping mall selling the product. .

The reward information is information that designates the amount of compensation to be paid to the advertisement media owner when the corresponding product is sold.

4 illustrates an example of information stored in the advertisement product database 22, and information such as 'iriver', '120,000 won', '1%', and 'G market' is stored as a product having a unique identification code A0001. In addition, as the product of the unique identification code A0002, information such as 'iPhone', '300,000 won', '2%' and 'inter park' is stored.

The advertisement request receiving unit 23 interfaces with the advertisement medium owner 12-1 through the communication network 16, so that the advertisement medium owner 12-1 is a product of each advertisement target product stored in the advertisement product database 22. It retrieves information and reward information, and enables users to request advertising objects of specific target products to be advertised through their web pages.

At this time, the advertisement request receiving unit 23 receives the ID and password from the advertisement medium owner 12-1 and checks whether the advertisement medium owner is registered as a member by comparing the information stored in the advertisement medium owner database 21-1. In the case of ad media owners who are registered as members, they can select the product to advertise through their web page.

The advertisement object refers to an object to be included in the web page of the advertisement medium owner 12-1. A specific example may be a banner advertisement.

In the following description, an example of an advertisement object configured in the form of a banner will be described. However, the advertisement object is displayed on the web page of the advertisement mediaist so as to visually or acoustically advertise the product targeted for the advertisement and respond to the general user (click). In this case, since a function of accessing a specific web address may be performed, it may be configured in various forms in addition to the banner.

The user interface provided by the advertisement request receiving unit 23 to the advertisement medium owner 12-1 may be variously configured.

Referring to FIG. 5, an example of a user interface provided to the advertisement medium owner 12-1 by the advertisement request receiving unit 23 is a product name of each advertisement target product stored in the advertisement product database 22. The list shows product prices, reward rates, and names of Internet shopping malls (advertisers).

In addition, when the advertisement medium owner 12-1 directly inputs a desired brand name in the search box 52-1 and clicks the 'search' button 52-2, the search result of the advertisement target product having the brand name is classified. It may be configured to display.

The advertisement media owner 12-1 clicks on the banner request buttons 51-1 and 51-2 corresponding to the advertisement target product to be advertised through his webpage, and displays the banner of the advertisement target product. You can request an advertisement.

The web page generation unit 24 generates, in the web server 24-1, an advertisement mediation web page to which a web page of a specific internet shopping mall is linked in response to an advertisement object request from the advertisement request reception unit 23.

The advertisement mediation web page may be configured in various ways, but has a unique URL (Uniform Resource Locator) for each advertisement medium owner / product.

That is, each advertisement intermediary web page generated by the web page generation unit 24 is uniquely generated for the corresponding advertisement medium owner and the target product when an advertisement medium owner requests an advertisement object for a specific product. If the shares are different or the unique identification codes of the target products are different, the URLs of the corresponding advertisement mediation web pages are different.

Referring to the example shown in FIG. 6, the web server 24-1 that can be accessed through the communication network 16 includes "http://www.lgdacom.net/item/54001.htm" and "http: // www.lgdacom.net /item/54002.htm "and the like, an advertisement mediation web page having a unique URL for each advertisement medium owner and the target product is generated.

For example, if there are 100 ad media owners requesting an advertisement object, and each ad media owner requests an advertisement object for two advertisement target products, a total of 200 advertisement mediation web pages are generated in the web server 24-1.

The advertisement mediation web page links to a web page of a specific internet shopping mall where the corresponding advertisement target product is sold.

For example, if an advertising intermediary web page is about an advertisement target product S sold in the Internet shopping mall A, the advertisement intermediary web page links to the URL of the web page selling the product S in the internet shopping mall A, and accordingly, the corresponding mediation On the screen of the general user connected to the web page, a web page selling the product S in the Internet shopping mall A appears.

In addition, since the web page selling the product S in the Internet shopping mall A is the web page of the Internet shopping mall A, a general user who accesses the web page has an order page for entering a login page, order information or shipping information, and the corresponding product. Through the page for requesting the payment of the purchase price, the corresponding advertisement target product is purchased in the Internet shopping mall A by using the shopping function provided by the Internet shopping mall A.

The advertisement object delivery unit 25 delivers the corresponding advertisement object to the advertisement media owner 12-1 who requested the advertisement object related to the specific advertisement target product through the advertisement request reception unit 23 through the communication network 16. do.

At this time, the advertisement object is configured to access the corresponding advertisement mediation web page generated through the web page generation unit 24 when clicked.

The advertisement object may be delivered to the advertisement media owner 12-1 in various ways, and may be delivered in the form of source code that the advertisement media owner 12-1 may copy and input on the web page of the advertisement object. .

Referring to an example of the user interface 71 in which the advertisement object delivery unit 25 delivers the advertisement object to the advertisement medium owner 12-1 with reference to the example illustrated in FIG. 7, the appearance of the banner advertisement 72 is shown. Source code 74 is shown to include the banner advertisement in the web page of the advertising media owner.

Also shown is a guidance message 73 on how the source code 74 can be included in a web page.

The source code 74 includes banner image data information "http://www.lgdacom.net/item/54001.gif", and when this banner is clicked, "http://www.lgdacom.net/item/ 54001." htm "is included. Of course, the banner image can be set in various ways as necessary.

The advertisement medium owner 12-1 receiving the source code of the advertisement object through the advertisement object delivery unit 25 pastes the corresponding source code into a web page such as a blog or a cafe.

The advertisement target product selected by the advertisement media owner 12-1 and requesting the advertisement object has a unique identification code A0001 in the example of FIG. 4, and is a product 'iriver' sold in the G market, and the web server 24 Assume that the advertisement mediation web page created in -1) is "http://www.lgdacom.net/item/54001.htm".

Advertiser 12-1 inserts the source code of the banner ad as shown in the example of FIG. 7 into his blog with the message "I'm selling iRiver in good condition. If so, the content is displayed on the blog 81 of the advertising media as shown in the example shown in Figure 8a.

When a general user who visits the advertising mediaist blog 81 clicks on the banner 81-1, the advertisement mediation "http://www.lgdacom.net/item/54001.htm" as shown in FIG. 8B. You will be taken to a web page.

The web page 83 of the advertisement brokerage webpage 83 having the URL of " http: //www.lgdacom.net/item/54001.htm" is linked to the webpage of the G market that sells the iRiver products. The shopping page 83-1 of the market appears.

Accordingly, the general user looks at the iRiver product guide provided in the G market web page, enters order information (eg, shipping information, contact information, etc.) in the order window and proceeds to the payment process of the corresponding purchase price. .

On the other hand, the Internet shopping mall 11-1 requests the payment gateway 26 to perform the payment approval processing of the transaction fee when the goods order is made, the Internet shopping mall 11-1 requests the payment approval processing request In addition, the information related to the advertisement media owner and the target product related to the purchase of the product is transmitted together.

The Internet shopping mall 11-1 may identify various pieces of information for identifying an advertisement medium owner and an advertisement target product and transmit the information to the payment gateway 26.

An example of this is to check the URL information of the advertisement mediation web page, which has been a path for the customer who requested the payment of the target product to the web page selling the target product, and sends the URL information to the payment gateway 26. Is the way to deliver.

That is, if the general user accesses the Internet shopping mall 11-1 through a banner advertisement of a certain advertising media owner, the web page that has been a path to the Internet shopping mall 11-1 may be an advertisement mediation webpage.

When the payment gateway 26 is requested to process payment approval of the transaction fee from the Internet shopping mall 11-1 according to its original role, the payment gateway 26 acts as a substitute for payment approval processing with the financial institution 14-1. To perform.

In particular, when the payment is successful, the payment gateway 26 stores and manages the advertisement media owner and the advertisement target product information received from the Internet shopping mall 11-1 together with the payment approval processing request in the compensation information database 27. The information stored in the reward information database 27 is then used as a basis for the reward for each advertising media owner.

If the information for identifying the advertisement medium owner and the advertisement target product received from the Internet shopping mall 11-1 is URL information as in the above example, the payment gateway 26 receives the received information from the Internet shopping mall 11-1. The URL information may be compared with the URL of each advertisement mediation web page to identify the advertisement media owner and the target product related to the payment approval request.

That is, since each advertisement intermediary web page generated by the web page generation unit 24 has a unique URL for each advertisement medium owner and an advertisement target product, if the URL of the advertisement intermediate web page is known, the advertisement media owner and the advertisement target product are determined. Can be uniquely identified.

At this time, the web page generation unit 24 may be configured to match and manage the corresponding advertisement media stock information and the unique identification code of the target product corresponding to each advertisement mediation web page, the payment gateway 26 is a web page generation unit The advertisement media owner and the advertisement target product corresponding to the URL information received from the Internet shopping mall 11-1 may be checked using the corresponding information managed by the 24.

Referring to FIG. 9, the product advertisement intermediation system 20 includes a reward calculation unit 28-1 and a compensation payment unit 28-2 for processing a compensation work for the advertisement media owner 12. Can be.

The reward calculation unit 28-1 stores information stored in the compensation information database 27 in real time or periodically (information on the advertisement media owner and the target product of which product sales have occurred) and in the advertisement product database 22. Compensation amount to be paid to each advertisement media owner is calculated based on the compensation information for each advertisement target product.

The compensation payment unit 28-2 pays the compensation calculated through the compensation calculation unit 28-1 to the advertisement media owner.

At this time, the compensation payment unit 28-2 may deposit the compensation to the account of the bank by using the bank account information of each advertisement medium stored in the advertisement media stock database 21-1.

Payment of the compensation is made through the product advertisement intermediation system 20, but the advertiser for the compensation is the Internet shopping mall (11). Therefore, the product advertisement intermediation system 20 may notify the Internet shopping mall 11 of the compensation details, and may also perform a process such as settlement of the compensation money between the Internet shopping mall 11.

Referring to FIG. 10, the product advertisement brokerage system 20 includes a shopping mall interface unit 29 for allowing the Internet shopping mall 11 to request a product advertisement brokerage for each advertisement target product through the communication network 16. Can be configured.

The shopping mall interface unit 29 may interface with each Internet shopping mall manager 19 through the communication network 16 as needed.

The shopping mall interface unit 29 interfaces with the Internet shopping mall manager 19 through the communication network 16 to receive information and reward information about each advertisement target product that the Internet shopping mall is to advertise. In addition, the shopping mall interface unit 29 receives webpage URL information of a corresponding internet shopping mall where each advertisement target product is sold as information to be used for generating each advertisement intermediary webpage.

When the shopping mall interface unit 29 receives information and reward information about each target product from the Internet shopping mall manager 19, the shopping mall interface unit 29 assigns a unique identification code to the corresponding target product, and provides information and reward information about the target product. Corresponding to the unique identification code is stored in the advertisement product database (22).

In addition, the webpage URL information of the Internet shopping mall where the corresponding advertisement target product is received from the Internet shopping mall manager 19 through the shopping mall interface unit 29 is generated when the webpage generating unit 24 generates the advertisement mediation webpage. Used as information to link.

It is to be understood that the present invention is not limited to the above-described embodiment, and various changes and modifications may be made by those skilled in the art without departing from the technical spirit of the present invention. to be.

11,11-1: Internet Shopping Mall 12,12-1: Advertising Media Owner
13: General user 14,14-1: financial institution
16: Communication network 20: product advertisement brokerage system
21: Advertiser Media Ownership 21-1: Advertiser Media Owners Database
22: Ad product database 23: Ad request receiving unit
24: Web page generation unit 24-1: Web server
25: advertising object delivery unit 26: payment gateway
27: Compensation Information Database 28-1: Compensation Calculator
28-2: compensation payment unit 29: shopping mall interface unit

Claims (8)

An advertisement media owner subscription unit for providing a user interface for subscription through a communication network, receiving information necessary for membership registration from users who want to advertise a product, and managing the users as an advertisement media owner;
An advertisement product database in which product information and reward information of each advertisement target product are classified and stored according to a unique identification code;
Ad request receiving unit that receives a user object request for a specific target product from the advertising media owner by providing a user interface for retrieving the product information and compensation information of each target product stored in the advertisement product database through a communication network ;
In response to the request of the advertisement object, a web page is generated to generate an advertisement mediation web page in a web server which has a unique URL for each advertisement medium owner / target product and links to a web page of a specific internet shopping mall where the target product is sold. part;
An advertisement object delivery unit which generates an advertisement object that can access the advertisement mediation web page generated through the web page generation unit and clicks the advertisement object to the requesting advertisement media owner through a communication network; And
Received a request for payment approval from each Internet shopping mall (receiving information identifying the owner of the ad and the target product together), and acting as a payment approval between financial institutions, and if the payment is successful, the corresponding advertising medium A product advertisement intermediation system in conjunction with a payment gateway comprising a payment gateway for storing the state and the target product information in the reward information database. The method of claim 1,
A reward calculation unit for calculating a reward to be paid to each advertisement medium owner based on the information stored in the compensation information database and the compensation information for each advertisement target product stored in the advertisement product database; And
Product intermediation system linked with the payment gateway further comprises a compensation payment unit for paying the compensation amount calculated by the compensation calculation unit to each advertising media owner. The method according to claim 1 or 2,
Compensation information corresponding to each of the advertisement target product is a product advertisement intermediation system linked to the payment gateway, characterized in that the fixed rate or a predetermined ratio to the product price. The method according to claim 1 or 2,
The advertising object is a product advertising intermediary system linked to the payment gateway, characterized in that the banner form. The method of claim 4, wherein
The advertisement object delivery unit is a product advertisement intermediation system linked to the payment gateway, characterized in that configured to deliver the advertisement object in the form of a source code that can be copied and input to the advertising media owner own web page. The method according to claim 1 or 2,
The information that the payment gateway receives from the Internet shopping mall may identify a corresponding advertisement medium owner and an advertisement target product as a web page of an internet shopping mall where a customer who has requested payment of the advertisement target product sells the advertisement target product. The product advertisement intermediation system linked with the payment gateway, characterized in that it comprises the URL information of the advertisement mediation web page that was the path to access. The method according to claim 6,
The payment gateway is configured to identify the advertisement media owner and the advertisement target product related to the payment approval request by using the URL information of the specific advertising mediation web page received from the Internet shopping mall, the product advertisement linked to the payment gateway. Mediation system. The method according to claim 1 or 2,
After interfacing with the Internet shopping mall manager through the communication network receives the product information and compensation information of each target product, and assigns a unique identification code and stores it in the advertising product database,
The product advertisement intermediation system linked with the payment gateway further comprises a shopping mall interface unit for inputting the web page URL of the Internet shopping mall that the advertisement target product is sold, for use in generating the advertisement mediation web page in the web page generation unit.

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