KR100948034B1 - Method and system for providing IPTV service through user authentication using RDF tag data - Google Patents

Abstract

According to the present invention, the user can use the IPTV service after being authenticated wirelessly without any physical contact in front of the IPTV terminal 160 at any time according to the ubiquitous era using the RFID tag, and also download the personal information menu from the server after authentication. Method of providing IPTV service using RFID tag that can use IPTV service together with personal information management, personal contents management, history search, or parental consent control for child protection in environment similar to user-friendly personal computer environment, and A system, comprising: reading tag data from an electronic identification tag, transmitting the tag data to a server connected to a network, extracting and transmitting a user file according to a successful authentication of the tag data from the server, and The user after the authentication To download the personal information based on a menu, one comprises the step of providing IPTV service in a terminal.

RFID Tag, RFID Reader, Set Top Box, IPTV, Server, Tag Data, User File

Description

Method and System for Providing IPTV Service Through Viewer Identification and Authentication Using RFID Tag and Data}

The present invention relates to a method and a system for providing an IPTV service, and in particular, by using a RFID tag which can be manufactured at low cost and easily programmed, the user can wirelessly contact the IPTV terminal at any time without physical contact at any time in the ubiquitous era. After authentication, you can use the IPTV service, and by downloading the personal information menu from the server after authentication, personal information management, personal content management, history search, or child protection in an environment similar to the user-friendly personal computer environment. It relates to an IPTV service providing method and system that can use the IPTV service with parental consent control.

Recently, a user having an IPTV terminal can use a video related and interactive service provided from an IPTV server through a network such as the Internet. Legitimate clients, i.e. viewers or users, who are authorized for the IPTV service can use various multimedia contents provided by the IPTV server at home.

The user can not only watch general TV broadcasts or radio broadcasts that are currently being broadcast through the IPTV terminal, but also request the corresponding content managed by the server even after the broadcast time has elapsed and download or stream any time at any time. You can enjoy even when. In addition, the user may request and enjoy a movie, music, game, cable TV broadcast, DMB broadcast, overseas broadcast, and the like, which are managed by the IPTV server. In addition, the user may apply for the purchase of the corresponding product through the shopping advertisement screen during the IPTV service and purchase the necessary goods online.

In the conventional IPTV service providing method, a service is provided by relying on simple authentication through a set-top box which relays a service between an IPTV terminal and an IPTV server. For example, in the related art, anyone who enters a simple password into a set-top box and authenticates can use all IPTV-related services provided by an IPTV server through an IPTV terminal. However, in such a case, it is difficult for everyone in the family to remember the password, and there is a difficulty in notifying all of them again in the setting of the password change, etc. Even if the user does not want to expose the content, there is a problem that the personal content cannot be protected if the password is already publicly known in some way.

In addition, in the conventional IPTV service providing method, children protection against adult video content is insufficient in the rapidly developing IPTV industry. In addition, since it is difficult to accurately and efficiently collect personally identifiable information about the user such as location, age, nationality, and field of interest, a broadcast program that requires feedback from the user cannot be serviced more appropriately for the user. There is a problem in that reliable data cannot be obtained with respect to the usage survey results. In order to improve these problems to some extent, attempts have been made to identify and authenticate a user by installing a camera or the like, but this is only a level of identifying the number of viewers, and thus the input information is limited.

Accordingly, an object of the present invention is to solve the above-described problems, and an object of the present invention is to provide a physical contact in front of an IPTV terminal at any time according to the ubiquitous era, provided that the user has only a low cost and easily programmable RFID tag. The present invention provides a method and system for providing an IPTV service that can be provided with an IPTV service after wireless authentication.

After the authentication, the user can receive the IPTV service through personal information menu, personal content management, history search, parental control for child protection, etc. To provide a method and system for providing IPTV services.

First, to summarize the features of the present invention, a method for providing an IPTV service according to an aspect of the present invention for achieving the above object of the present invention, the step of reading the tag data from the electronic identification tag; Transmitting the tag data to a server connected to a network; Extracting, by the server, a user file according to a successful authentication of the tag data and transmitting the file by a predetermined communication method; And providing an IPTV service in the terminal based on the user file.

The reading may include receiving tag data that the RFID tag extracts from a memory and wirelessly transmits the RF signal using the RF signal as power when transmitting an RF signal to the RFID tag which is the electronic identification tag.

The RFID tag, which is the electronic identification tag, includes a super-user registered with each application in the database of the server and a child account or guest account selectively generated under the super-user. It is issued to each user of the additional account, and stores tag data corresponding to the user in the memory. Preferably, the super-user is 2 accounts or less.

The transmitting of the tag data may include transmitting the tag data to the server according to a transmission protocol to the server connected to the network by using an application downloaded from the server to the set-top box of the terminal according to an installation or update request. It includes a step.

The extracting and transmitting of the user file may include determining that the authentication is successful when the tag data is included in a management list registered in the database of the server, and extracting and transmitting a user file corresponding to the tag data from the database. Steps.

The providing may include displaying a user personal information selection screen on the terminal, requesting the server for the interactive service selected on the user personal information selection screen, and receiving and displaying corresponding service data from the server.

The user personal information selection screen includes a menu for selecting at least one or more interactive services among a favorite channel, history, parental consent control, VOD / AOD, shopping, personal video, and profile setting.

The providing may include selecting a profile setting on a user personal information selection screen provided to the terminal to update a profile of personal information of a super-user managed by the server or adding another account. Generating.

The providing may include selecting a parental consent control on a user personal information selection screen provided to the terminal to allow the parental consent of at least one of permission to use, use time, and transaction for the child account managed by the server. Updating the information.

The parental consent information may be updated when the tag data is read from the RFID tag which is the electronic identification tag of the super-user registered as the parent of the child account in the database of the server.

The providing may include selecting history from a user personal information selection screen provided to the terminal and transmitting at least one history information of previously used content list and payment fee for service use orders managed by the server to the server. Requesting and receiving and displaying the corresponding data from the server.

The providing may include a name, age, gender, occupation, ethnicity, address, and marriage of a user collected through an application supported by the corresponding interactive service of the server while providing the interactive service according to the user file. Using feedback from a user or personally identifiable information including at least one of whether a person, nationality, number of children, and a field of interest is included in service usage statistics.

In addition, a system for providing an IPTV service according to another aspect of the present invention, the reader for reading the tag data from the electronic identification tag; And a set-top box for transmitting the tag data to a server connected to a network, wherein the set-top box receives an IPTV service through the terminal based on a user file received by the set-top box from the server according to a successful authentication of the server with respect to the tag data. It is characterized by providing.

The IPTV service providing system according to another aspect of the present invention is configured to extract a user file corresponding to the tag data from a database when the tag data read from the electronic identification tag is received from the set top box, and to the set top box. An IPTV server for transmitting the service data to the terminal via the set-top box in response to a request of the interactive service selected on the user personal information selection screen displayed on the basis of the user file to the terminal connected to the set-top box. And the electronic identification tag is issued to a user of an additional account including a super-user registered in a database for each application and a child account or a guest account selectively generated under the super-user. To maintain corresponding tag data It characterized.

According to the IPTV service providing method and system according to the present invention, using a RFID tag that can be produced at a low cost and easily programmable, the user can wirelessly authenticate without physical contact in front of the IPTV terminal at any time according to the ubiquitous era. IPTV service can be provided.

According to another aspect of the present invention, there is provided a method and a system for providing an IPTV service by downloading a personal information menu from a server after authentication, thereby managing personal information information, personal content management, and history in an environment similar to a user-friendly personal computer environment. IPTV service can be provided along with search or parental consent control for child protection.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, but the present invention is not limited or limited to the embodiments. Like reference numerals in the drawings denote like elements.

1 is a view for explaining the IPTV service system 100 according to an embodiment of the present invention. Referring to FIG. 1, the IPTV service system 100 according to an exemplary embodiment of the present invention may include a network 110, an IPTV server 120, a database 121, an RFID tag 130, an RFID reader 140, and a set-top box. 150, and IPTV terminal 160.

The RFID tag 130 is an electronic identification tag and may be issued to a super-user registered in the database 121 for each application to use the IPTV service. Super-users can be no more than two accounts, for example, one for each parent, and in addition to users of additional accounts, including child or guest accounts, which are optionally created as children of the super-user. Each RFID tag 130 may be issued. In the memory of the RFID tag 130, identification information including a combination of tag data corresponding to a corresponding user, for example, a symbol, a letter, and a number may be stored and maintained.

Such an RFID tag 130 can be manufactured at low cost and can be easily programmed with tag data. In the present invention, if the user only has the RFID tag 130 as described above, the IPTV service can be provided after wireless authentication without any physical contact in front of the IPTV terminal 160 at any time according to the ubiquitous era.

For example, when tag data read from the RFID tag 130 by the RFID reader 140 is received from the set-top box 150 through the network 110, the IPTV server 120 corresponds to the tag data. The user file may be extracted from the database 121 and transmitted to the set-top box 150. Accordingly, the user personal information selection screen displayed on the IPTV terminal 160 connected to the set-top box 150 based on the user file is displayed. In response to the request of the bidirectional service selected from the menu, the corresponding service data may be transmitted to the IPTV terminal 160 via the set-top box 150. This is based on the assumption that the tag data is authenticated by the IPTV server 120, and according to the menu of the personal information selection screen based on the user file downloaded from the IPTV server 120 after authentication, the personal information similar to the personal computer environment familiar to the user. A menu may be provided. Accordingly, the IPTV terminal 160 may be used to provide basic IPTV services such as video / audio on demand (VOD / AOD), broadcast content, shopping, and the like. Through the use of IPTV service, users can access and update various information that is familiar and necessary for users, such as personal information management, personal content management, history search, or parental consent control for child protection.

Hereinafter, the IPTV service system 100 according to an embodiment of the present invention will be further described with reference to a detailed block diagram of the RFID tag 130, the RFID reader 140, and the set-top box 150 illustrated in FIG. 2. This explains the operation in more detail.

In FIG. 2, the RFID tag 130 includes a controller 131, a tag antenna 132, and a tag memory 133, and the RFID reader 140 includes a controller 141, a reader antenna 142, A storage means 143 for storing and maintaining identification information such as a user identification number, and a port 144, and the set-top box 150 includes a controller 151, a port 152, and a Java virtual machine (VM). Middle ware 153, Ethernet port 154, and TV port 155.

The controller 151 is a central processor that controls the overall operation of the set-top box 150, and relays the overall IPTV service to the IPTV terminal 160 using the necessary middleware 153 stored and managed in a memory. The middleware 153 provides functions of IPTV services such as video on demand (/ AOD), electronic program guide (EPG), personal video recorder (PVR), broadcast application, and real time streaming (RTS). You can mount a Java VM (application) to run. In order to support the operation of the Java VM or to provide a wider range of services, the standards of broadcasting and digital rights management such as IPTV, metadata, MHP / ACAP (Multimedia Home Platform / Advanced Common Application), Conditional Access and Digital Right Management (DRM) You can also run a stack or library. In addition, software operating programs for driving the Java VM or operating other software or hardware may be managed in the controller 151 or a predetermined memory connected to the controller 151. The set-top box 150 is connected to the port 144 of the RFID reader 140 through the port 152, for example, to communicate according to the RS-232 serial communication standard, and through the Ethernet port 154. It is connected to the IPTV server 120 of the network 110, for example, can communicate in a data transmission and reception method according to the Ethernet (ethernet) protocol, and also connected to the IPTV terminal 160 through the TV port 155 For example, a signal necessary for an IPTV service such as a video signal or an audio signal may be provided to the IPTV terminal 160 according to a predetermined signal transmission method, for example, USB. In addition, the set-top box 150 may be configured to display information selected by the user on the screen of the IPTV terminal 160 as necessary, for example, system setting, video setting, audio setting, multi-voice setting, subtitle language setting, or shopping. A user interface for inputting information related to purchasing a product on a screen or selecting IPTV content may include, for example, a remote controller form or a keypad form of a front board.

As shown in FIG. 3, first, when the IPTV terminal 160 and the set-top box 150 are powered, the set-top box 150 operates a Java VM (Java application or Java Xlet) to prepare image data for a standby screen prepared in advance. In step S300, the tag authentication request screen is displayed on the IPTV terminal 160. As shown in FIG. 7, the tag authentication request screen of the IPTV terminal 160 displays text information indicating that user authentication is required by the RFID tag 130 by connecting to an identification device such as the RFID reader 140 and turning on a switch. Can be.

Identification information such as a user or device identification number assigned at the time of service registration may be stored in the storage means 143 of the RFID reader 140. When the RFID reader 140 is turned on, the controller 141 may be configured to store the identification of the storage means 143. By transmitting the identification information to the set-top box 150, the set-top box 150 may recognize that the RFID reader 140 is a pre-registered device. At this time, the RFID reader 140 is ready to read the RFID tag 130, the set-top box 150 is ready to authenticate the tag data read through the IPTV server 120.

A user who wants to receive an IPTV service, for example, a super user, a child account or a visitor who has a child account or a guest account, places a pre-registered issued RFID tag 130 near the RFID reader 140, for example. For example, the tag data for user authentication may be transmitted to the set top box 150 by accessing within 14 cm. To this end, the RFID reader 140 may transmit an RF signal, for example, a high frequency signal of 13.56 MHz band to the RFID tag 130 accessed through the reader antenna 142 connected to the controller 141 ( S310). Accordingly, the RFID tag 130 receives RF signals from the RFID reader 140 through the tag antenna 132 connected to the controller 131 to generate power by itself, and uses the generated power to generate the tag memory 133. For example, tag data, which is identification information for user authentication, is extracted from an electrically erasable programmable read-only memory (EEPROM) and transmitted to the RFID reader 140 through the tag antenna 132 (S311). The tag data read as described above may be transmitted from the RFID reader 140 to the set top box 150 (S312). In addition, the set top box 150 transmits the received tag data to the network 110. ) Can be transmitted (S313). The set top box 150 and the IPTV server 120 may transmit and receive all data including tag data according to a predetermined encryption algorithm.

4 is a diagram for describing a communication method between the RFID tag 130 and the RFID reader 140 of FIG. 1. Referring to FIG. 4, the RFID reader 140 may be modeled as a circuit including a power supply Vg inside the reader, a capacitor Cr connected thereto, an inductor L _R , and a resistor R _R. The tag 130 may be modeled as an inductor L _T and an impedance R _T connected inside the tag. Here, when the RF signal of the voltage V _R is generated in the inductor (L _R ) corresponding to the reader antenna coil, the voltage V _T is induced in the inductor (L _T ) corresponding to the tag antenna coil, accordingly RFID tag 130 The controller 131 and the memory 133 operate to extract the corresponding tag data stored in the memory 133 in response to the received RF signal and transmit the extracted tag data to the RFID reader 140. The detailed circuit analysis is omitted here, but the induced voltage V _T will vary according to the distance from the RFID tag 130 to the RFID reader 140. Although the present invention reveals that the distance between the RFID tag 130 and the RFID reader 140 can be normally operated to 14 cm, the present invention is not limited thereto, and the circuit performance and the RF of the RFID tag 130 and the RFID reader 140 are not limited thereto. Depending on the frequency of the signal, etc., the distance may be used to be larger.

According to this operation, when the RFID reader 140 transmits an RF signal to the RFID tag 130, a tag that the RFID tag 130 extracts from the memory 133 by using the RF signal as power and wirelessly transmits the tag. Data is received at the RFID reader 140, and the RFID reader 140 transmits to the set top box 150.

The set top box 150 transmits tag data to the IPTV server 120 according to a transmission protocol to the IPTV server 120 connected to the network 110, for example, the Ethernet protocol. The set-top box 150 may perform such a process by operating an already installed Java VM or an operating program for them, for example, Linux. Applications such as a Java VM or an operating program for them may be automatically installed or updated from the IPTV server 120 at power-on, and, if necessary, may be downloaded by requesting an update even during operation. In this case, the network 110 is assumed to be Ethernet as the premises network, but is not limited thereto. The network 110 may also refer to a wired Internet that is directly connected without the premises network. Any one of those networks introduced in the ubiquitous era such as a communication network or a portable Internet network will be able to implement a similar system with a simple change.

Meanwhile, in step S320 of FIG. 3, the IPTV server 120 receiving the tag data as described above authenticates the user by determining whether the received tag data is included in the management list registered in the database 121 (S320). ).

The IPTV server 120 may determine that authentication is successful when the received tag data is included in the management list registered in the database 121. In this case, the IPTV server 120 may extract a user file corresponding to the corresponding tag data from the database 121 and transmit the extracted user file to the set top box 150 (S330 and S331). The user file transmitted from the IPTV server 120 is processed by the set top box 150, and the set top box 150 provides the corresponding video data to the IPTV terminal 160 (S332).

While the authentication process and the user file is extracted and transmitted to the IPTV terminal 160 via the set-top box 150, that is, while the IPTV terminal 160 has not yet received the authentication result, the set-top box 150 is provided. In operation S333, the IPTV terminal 160 may display a screen while loading a user file after authentication is completed, as shown in FIG. 8, by the image data prepared as the standby screen.

The set-top box 150 generates image data for the user personal information selection screen as shown in FIG. 9 based on the user file received from the IPTV server 120 and provides the image data to the IPTV terminal 160 to display the screen as shown in FIG. 8. This may be changed as shown in FIG. 9 (S350). The IPTV terminal 160 may provide an IPTV service based on a user file of the IPTV server 120, that is, based on a user personal information selection screen as shown in FIG. 9 generated by being processed by the set-top box 150. It becomes possible.

On the user personal information selection screen displayed on the IPTV terminal 160, as shown in FIG. 9, favorite channels, history, parental control, VOD (/ AOD), and shopping (shopping) are shown. ), A menu for selecting an interactive service such as personal videos and profile settings. From the menu of the user personal information selection screen, the IPTV server 120 by selecting each interactive service such as a broadcast channel, VOD (/ AOD) through the front board of the set-top box 150 or a remote controller linked with the set-top box 150. ), The IPTV server 120 extracts the corresponding service data from the database 121 (S370) and transmits it to the IPTV terminal 160 via the set-top box 150 (S371). The terminal 160 may provide the IPTV service desired by the user by receiving and displaying corresponding service data transmitted from the IPTV server 120 (S380). As shown in FIG. 5, the IPTV service has confirmed that a transmission time of about 200 seconds is required for an audio file having a file size of about 200 Kbyte, for example, .midi, .wmv, .wav, and the like, and a video having a file size of about 400 Kbyte. It is confirmed that a transmission time of about 500 seconds is required for a file, for example, .asf, .avi, and the like. In addition, as shown in FIG. 6, the IPTV service requires a user authentication time of about 0.3 seconds for the above audio file, and a user authentication time of about 1 second for the above video file. As described above, the IPTV server 120 may provide various contents in a download or streaming manner through quick authentication and data transmission in connection with the set-top box 150. Such authentication time and data transmission time can be further shortened by improving the apparatus or software of the IPTV server 120, the set-top box 150, or the like, or improving the transmission scheme.

The IPTV server 120 may basically provide multimedia content through a variety of channels such as cable TV broadcasting, DMB broadcasting, and overseas broadcasting according to a broadcasting application of the set-top box 150 in a download or streaming manner. When the user requests to specify and manage a favorite channel among the above channels, the IPTV server 120 may manage the user file in correspondence with the corresponding user tag data. Accordingly, when selecting a 'favorite channel' from the menu of the user personal information selection screen, the IPTV server 120 may not only provide a list of the favorite channels being managed, but also the IPTV server 120 May provide at least one list of recently watched channels.

When requesting the corresponding information by selecting 'History' from the menu of the user personal information selection screen as shown in FIG. 9, the IPTV server 120 manages a VOD (/ AOD) of previously used movies, music, and games. The content list may be provided to the IPTV terminal 160, and the corresponding information may be provided to the IPTV terminal 160 so as to check the pay per view orders for the VOD (/ AOD). .

In addition, when requesting the information by selecting 'parental consent control' from the menu of the user personal information selection screen, the IPTV server 120 allows the use of the child account being managed, usage time, and transaction ( Information such as data download / upload) can be provided to the IPTV terminal 160, and if necessary, the parental consent information of each item is changed to request an update, so that the level of parental consent is reflected in the IPTV server 120. You may. As such, the 'parent consent control' menu cannot be selected and updated by a person possessing an RFID tag 130 of a child or guest account, and is a super-user registered as a parent of the child account, that is, a parent's RFID tag ( Only when the tag data is read from 130, it is preferable that the menu is selected so that the parental consent information can be updated. As shown in FIG. 10, when using the IPTV service with the RFID tag 130 of the child account, the usage time 2h 10m, allowed channel 2, control by the 'father', transaction disallowed, user Nancy, video access prohibited, etc. may be displayed. The child can watch only the allowed broadcast channel 2.

Such a child account or a guest account may be added by selecting 'profile setting' from the menu of the user personal information selection screen as shown in FIG. 9. For example, when requesting the information by selecting 'profile setting', the IPTV server 120 manages the personal information of the super-user being managed, for example, the name of each parent, This information may be provided to the IPTV terminal 160 to update the profile of age, gender, occupation, ethnicity, address, marital status, nationality, number of children, and interests, or to create another account. Can be. When parents have children, they can add, change, or delete personal information about each child, and can also edit, add, change, or delete accounts for guests, such as visitors coming home. Users matching the corresponding account are managed in the database of the IPTV server 120, and the tag data corresponding to the corresponding information is given to each account, so that the RFID tag 130 can be issued. As described above, the parental consent information may be updated at any time for the child account, and the parent may restrain the child from accessing content that the child should not use, such as an adult channel.

When requesting the corresponding information by selecting 'shopping' from the menu of the user personal information selection screen as shown in FIG. 9, the IPTV server 120 pays for the purchase of the product indicated in the shopping content currently being served or an advertisement included therein In order to request re-authentication of the RFID tag 130. Accordingly, when the corresponding tag data is authenticated from the RFID tag 130 of the user, the IPTV server 120 may provide a payment screen for inputting payment information, for example, user information, amount, shipping address, etc. Accordingly, a predetermined payment process can be made.

In addition, in the case of requesting the corresponding information by selecting 'Personal Video' from the menu of the user personal information selection screen as shown in FIG. 9, the IPTV server 120 performs the personal video of the user who is being managed, for example, secret processing. Upon request and re-authentication of the RFID tag 130, the corresponding video content may be provided to the IPTV terminal 160. Such a personal video may be a picture or a video related to a user or a family, or may be content recorded while using an IPTV service, for example, content requiring personal privacy such as a movie, music, or a game.

In addition, while the IPTV terminal 160 provides the bidirectional service according to the corresponding user file, an application supported by the bidirectional service of the IPTV server 120, for example, VOD (/ AOD), RTS, etc., may be used as needed. Personal information such as name, age, gender, occupation, ethnicity, address, marital status, nationality, number of children, and interests of the current user is collected based on the information stored in the database 121 through supporting applications. Can be. In addition, the user may input feedback, for example, a review of the content or a response to a quiz, according to the text information displayed on the IPTV terminal 160 with the support of the application of the set-top box 150. The personal information or feedback collected as described above may be directly used by the IPTV server 120 for service usage statistics, and may be transmitted to other companies or content providers by transmitting corresponding data according to requests of other servers.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

1 is a view for explaining an IPTV service system according to an embodiment of the present invention.

FIG. 2 is a detailed block diagram of the RFID tag, the RFID reader, and the set top box of FIG. 1.

3 is a flowchart illustrating the operation of an IPTV service system according to an embodiment of the present invention.

4 is a view for explaining a communication method between the RFID tag and the RFID reader of FIG.

FIG. 5 is a graph illustrating a relationship between file size and transmission time, according to an application of the set top box of FIG. 1.

6 is a graph illustrating a relationship between file size and user authentication time, according to an application of the set top box of FIG. 1.

7 shows an example of a tag authentication request screen according to the date and time of the present invention.

8 illustrates an example of a screen during loading of a user file after successful tag authentication according to an embodiment of the present invention.

9 illustrates an example of a user personal information selection screen after loading a user file according to an exemplary embodiment of the present invention.

10 shows an example of a video screen when authenticating with a child account according to the date and time of the present invention.

Claims (15)

Reading tag data from an electronic identification tag in a set top box of the terminal; Transmitting the tag data to a server connected to a network; Extracting and transmitting a user file according to authentication success of the tag data in the server; And providing an IPTV service in the terminal based on the user file. The RFID tag, which is the electronic identification tag, is a child account or guest that selectively creates a super-user of less than 2 accounts registered for each application in the database of the server, and a subordinate of the super-user. It is issued to each user of the additional account including the account, and stores the tag data corresponding to the user in the corresponding memory, The providing of the personal information selection screen may include a menu for selecting at least one or more interactive services among a favorite channel, history, parental consent control, VOD / AOD, shopping, personal video, and profile setting for the corresponding RFID tag. And requesting the interactive service selected on the user personal information selection screen to the server and receiving and displaying the corresponding service data from the server. In the providing, the user may select the favorite channel on the user personal information selection screen provided to the terminal and provide at least one list of corresponding favorite channels managed in the server or a list of recently watched channels. Making; By selecting the history on the user personal information selection screen provided to the terminal, requesting at least one history information of the previously used content list and payment fees for service use orders managed by the server, the server is requested. Receiving and displaying corresponding data from the; When the tag data is read from the RFID tag of the super-user distinguished from the additional account and registered in the database of the server, the parental consent control is selected on the user personal information selection screen provided to the terminal. To update the parental consent information of one or more of permission of use, time of use, and transaction of the additional account managed by the server, or select the profile setting on the user personal information selection screen, Updating a profile for personal information of a managed super-user or additionally creating another account; Selecting the VOD / AOD on the user personal information selection screen provided to the terminal and providing a corresponding video or audio file managed by the server in a streaming method; Selecting the shopping on the user personal information selection screen provided to the terminal and performing payment processing through re-authentication of the RFID tag with respect to purchase of shopping content managed by the server or a product provided by an advertisement; Selecting the personal video on the user personal information selection screen provided to the terminal and providing content requiring privacy managed by the server through re-authentication of the RFID tag; And While providing the interactive service according to the user file, the user's name, age, gender, occupation, ethnicity, address, marital status, nationality, number of children, and interest collected through an application supported by the corresponding interactive service of the server. Using personally identifiable information or feedback from a user that includes at least one of the fields in service usage statistics, In the reading of the tag data, when the RFID reader connected to the set-top box transmits an RF signal to the RFID tag, the tag data is extracted from a memory by using the power generated by the RFID tag according to the RF signal. And receiving the tag data received and transmitted by the RFID reader when transmitting to the IPTV service. delete delete delete The method of claim 1, wherein the transmitting of the tag data comprises: Transmitting the tag data to the server according to a transmission protocol to the server connected to the network by using an application downloaded from the server to the set-top box of the terminal in response to an installation or update request. IPTV service providing method comprising a. The method of claim 1, wherein the extracting and transmitting of the user file comprises: If the tag data is included in the management list registered in the database of the server, determining that the authentication is successful, and extracting and transmitting a user file corresponding to the tag data from the database IPTV service providing method comprising a. delete delete delete delete delete delete delete A reader for receiving the tag data when the RF signal is transmitted to the RFID tag, which is an electronic identification tag, by extracting the tag data from a memory and wirelessly transmitting the tag data using a power generated by the RFID tag according to the RF signal; And A set-top box which transmits the tag data to a server connected to a network, and provides an IPTV service through a terminal based on a user file received from the server according to a successful authentication of the server with respect to the tag data; The RFID tag includes two or less super-users registered for each application in the database of the server, and a child account or guest account selectively generated under the super-user. Issued to each user of the additional account, and stores the tag data corresponding to the user in the corresponding memory, The IPTV service provided to the terminal includes a menu for selecting at least one or more interactive services among a favorite channel, history, parental consent control, VOD / AOD, shopping, personal video, and profile setting for the corresponding RFID tag. Displaying the information selection screen, requesting the interactive service selected on the user personal information selection screen to the server, and receiving and displaying the corresponding service data from the server; At least one list of corresponding favorite channels or a list of recently watched channels, which are managed by the server, for the selection of the favorite channel; Regarding the selection of the history, requesting at least one history information of previously used contents list and payment fees for service usage orders managed by the server, the server receives and displays corresponding data from the server, When the tag data is read from the RFID tag of the super-user distinguished from the additional account and registered in the database of the server, the parental consent control is selected on the user personal information selection screen provided to the terminal. To update the parental consent information of one or more of permission of use, time of use, and transaction of the additional account managed by the server, or select the profile setting on the user personal information selection screen, Update the profile for personal super-user personally identifiable information, or create additional accounts, Providing a corresponding video or audio file managed by the server with respect to the selection of the VOD / AOD in a streaming manner; Regarding the selection of the shopping, the payment processing is performed through the re-authentication of the RFID tag with respect to the purchase of the shopping content managed by the server or the product provided by the advertisement. Providing contents requiring privacy managed by the server through re-authentication of the RFID tag with respect to the selection of the personal video, While providing the interactive service according to the user file, the user's name, age, gender, occupation, ethnicity, address, marital status, nationality, number of children, and interest collected through an application supported by the corresponding interactive service of the server. An IPTV service system, characterized by using personally identifiable information or feedback from a user including at least one of the fields in service usage statistics. delete

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