KR100744286B1 - Digital multimedia broadcasting advertising data transmission method and system - Google Patents

Abstract

The present invention relates to a method and a system for transmitting an advertisement through a digital multimedia broadcasting service. When the digital multimedia broadcasting receiving terminal requests to download advertisement data corresponding to an advertisement currently being output, the advertisement data is stored according to the request. The digital multimedia broadcasting content management server retrieves the corresponding advertisement data and transmits the advertisement data to the advertisement management server, and the advertisement management server creates a multimedia message by attaching a predetermined restriction condition and additional information to the received advertisement data, and generates the digital multimedia broadcasting. By transmitting to the receiving terminal, the user can store the advertising data on his digital multimedia broadcasting receiving terminal to play the advertisement at any time, obtain other related information, and create other added value to the advertising providers.It can provide an opportunity.

Digital multimedia broadcasting, advertising request message, advertising multimedia message

Description

METHOD AND SYSTEM FOR TRANSMITTING ADVERTISEMENT DATA OF DIGITAL MULTIMEDIA BROADCASTING}

1 is a view showing the structure of an advertisement data transmission system according to an embodiment of the present invention;

2 is a diagram showing the configuration of a digital multimedia broadcasting receiving terminal according to an embodiment of the present invention;

3 is a diagram illustrating an operation flow of a digital multimedia broadcasting reception terminal according to a process of receiving advertisement data according to one embodiment of the present invention;

4 is a diagram illustrating a message flow according to an embodiment of the present invention;

5 is a diagram illustrating an operation flow of a digital multimedia broadcasting reception terminal according to a process of managing received advertisement data according to an embodiment of the present invention;

6 is a view showing the configuration of an advertisement request message according to an embodiment of the present invention;

7 is a view showing the configuration of an advertising multimedia message according to an embodiment of the present invention;

8 illustrates a display screen according to an embodiment of the present invention.

The present invention relates to a digital multimedia broadcasting service, and more particularly, to a method and system for transmitting an advertisement through a digital multimedia broadcasting service.

Digital multimedia broadcasting service broadcasts not only general broadcast content but also various brightness to users. Such advertisements are received and output in real time through the digital multimedia broadcasting receiving terminal like general broadcast contents, and the digital multimedia broadcasting signal for the output advertisement is not stored in the digital multimedia broadcasting receiving terminal. Therefore, even though there are advertisements that the user wants to see again, the user may not be able to see the desired advertisements except when the advertisements are transmitted. Advertisers also lose the opportunity to generate economic benefits because they are unable to provide their advertisements to consumers, ie users, outside of the time slots in which they are delivered.

Accordingly, if there is a way to provide users with more diverse and effective advertisements provided by digital multimedia broadcasting services, users will be able to receive improved digital broadcasting services. You will have a chance.

It is an object of the present invention to provide a method and system for transmitting advertisement data constituting an advertisement broadcasted through a digital multimedia broadcasting service to a digital multimedia broadcasting receiving terminal.

An object of the present invention is to provide a method and system for transmitting digital multimedia advertisement data so that a user can watch a desired advertisement at a desired time.

It is an object of the present invention to provide a method and system for transmitting digital multimedia advertising data so that advertising providers can make more profit.

In accordance with another aspect of the present invention, there is provided a digital multimedia broadcasting advertisement data transmission method comprising: requesting a download of advertisement data for an advertisement currently output by a digital multimedia broadcasting receiving terminal; and managing digital multimedia broadcasting contents. The server searches for and transmits the requested arbitrary advertisement data among the plurality of advertisement data stored in advance according to the advertisement data request, and the advertisement management server configures the received arbitrary advertisement data into a multimedia message for the digital multimedia broadcasting. It characterized in that it comprises the step of transmitting to the receiving terminal.

The present invention provides a digital multimedia broadcasting advertisement data transmission system, comprising: a digital multimedia broadcasting receiving terminal requesting download of advertisement data for any advertisement currently being output, and a plurality of advertisement data stored in advance according to the advertisement data request. And a digital multimedia broadcasting content management server for searching for and transmitting arbitrary advertisement data, and an advertisement management server for configuring the received arbitrary advertisement data into a multimedia message and transmitting the multimedia data to the digital multimedia broadcasting receiving terminal. .

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that the same components in the drawings are represented by the same reference numerals and symbols as much as possible even though they are shown in different drawings. In addition, in describing the present invention, when it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

First, a configuration of a digital multimedia broadcasting advertisement data transmission system to which the present invention is applied will be described with reference to FIG. 1. 1 is a diagram illustrating a structure of a digital multimedia broadcasting advertisement data transmission system according to an embodiment of the present invention. As shown in FIG. 1, the advertisement data transmission system of the digital multimedia broadcasting service includes a content provider 10, a digital multimedia broadcasting content management server 20, a messaging service server 30, an advertisement management server 40, and a digital multimedia broadcasting. It includes a receiving terminal 50, a digital multimedia broadcasting network 60, and a mobile communication network 70.

The content provider 10 provides various broadcast program contents and advertisement contents to be serviced through the digital multimedia broadcasting service to the digital multimedia broadcasting content management server 10.

The digital multimedia broadcasting content management server 20 converts the broadcast program content and the advertising content provided from the content provider 10 into a digital multimedia broadcasting signal capable of digital multimedia broadcasting service, and digital multimedia through the digital multimedia broadcasting network 60. Broadcast to the broadcast receiving terminals 50. The digital multimedia broadcasting content management server 20 broadcasts various EPG (Electronic Program Guide) data necessary for the digital multimedia broadcasting service through the digital multimedia broadcasting network 60. In addition, the digital multimedia broadcasting content management server 20 according to an embodiment of the present invention if a request for downloading an advertisement for any advertisement from the digital multimedia broadcasting receiving terminal 50 through the messaging service server 30 is applied to the requested advertisement. The corresponding advertisement data is retrieved and transmitted to the advertisement management server 40 through the mobile communication network 70. The advertisement transmission request is made through a text messaging service according to an embodiment of the present invention, the configuration of the advertisement request message for the advertisement transmission request can be configured as shown in FIG. 6 is a diagram illustrating a configuration of an advertisement request message according to an embodiment of the present invention. Referring to FIG. 6, the advertisement request message 300 includes an EPG data field 301, a terminal number field 303, and an advertisement request field 305 according to an embodiment of the present invention. The EPG data field 301 is a field in which EPG data corresponding to an advertisement requested by the digital multimedia broadcasting receiving terminal 50 is stored. The terminal number field 303 is a field in which a telephone number assigned to the digital multimedia broadcasting receiving terminal 50 for requesting an advertisement is stored. The advertisement request field 305 is a field for storing data indicating whether an advertisement download request is requested by the digital multimedia broadcasting receiving terminal 50. The format of the advertisement request message 300 is stored in the digital multimedia broadcasting receiving terminal 50.

The digital multimedia broadcasting network 60 broadcasts a broadcast program and an advertisement digital multimedia broadcasting signal and EPG data provided from the digital multimedia broadcasting content management server 20 to the digital multimedia broadcasting receiving terminals 50, and the mobile communication network 70. ). The mobile communication network 70 performs mobile communication with the digital multimedia broadcasting receiving terminal 50.

The messaging service server 30 is connected to the mobile communication network 70 and performs a text messaging service, a multimedia messaging service, and the like according to the mobile communication service.

According to an embodiment of the present invention, the advertisement management server 40 sets a predetermined restriction condition by the advertisement provider on the advertisement to the advertisement data received from the digital multimedia broadcasting content management server 20, and provides additional information. In addition, the multimedia data is converted into multimedia data, and the advertisement multimedia message is generated and transmitted to the messaging service server 30. 7 shows a configuration of an advertisement multimedia message according to an embodiment of the present invention. 7 is a diagram illustrating a configuration of an advertisement request message according to an embodiment of the present invention. Referring to FIG. 7, the advertisement multimedia message 310 includes a header field 311, an advertisement data field 313, and an additional information field 315. The header field 311 stores header information of the advertisement multimedia message 310, and the commercial advertisement data field 313 stores advertisement data in which constraint conditions are set. The additional information field 315 stores additional information.

The restriction condition is an arbitrary condition for limiting the use of the received advertisement data by the digital multimedia broadcasting receiving terminal 50 that receives the corresponding advertisement data. For example, the restriction condition may be an advertisement data storage period, an advertisement data play count, and the like. have. The advertisement data storage period is a predetermined period in which the digital multimedia broadcasting receiving terminal 50 can store the corresponding advertisement data. When the advertisement data storage period is completed, the advertisement data storage period may be automatically deleted or not reproduced. The number of times the advertisement data is played is the number of times that the digital multimedia broadcasting receiving terminal 50 can play the advertisement data.

The additional information is additional information related to the corresponding advertisement, and may be, for example, detailed information of an advertisement object, related coupons, information about other products used in the advertisement, internet information related to the advertisement, advertisement photographing location information, and the like. And the kind of restriction condition set in the advertisement data.

The above restriction condition and additional information are predetermined by the advertisement content provider.

The digital multimedia broadcasting receiving terminal 50 receives, modulates and demodulates a broadcast program and an advertisement digital multimedia broadcasting signal and EPG data broadcasted through the digital multimedia broadcasting network 60, and outputs an appropriate voice and video. The mobile communication network 70 performs mobile communication with the mobile communication network 70. In addition, according to an embodiment of the present invention, the digital multimedia broadcasting receiving terminal 50 requests advertisement data transmission for an arbitrary advertisement, receives a multimedia message including the requested advertisement data, and manages it.

The configuration of the digital multimedia broadcasting receiving terminal 50 is shown in FIG. 2 is a diagram showing the configuration of a digital multimedia broadcasting receiving terminal 50 according to an embodiment of the present invention.

As shown in FIG. 2, the digital multimedia broadcasting receiving terminal 50 includes a communication control unit 110, a digital multimedia broadcasting processing unit 120, a digital multimedia broadcasting receiving unit 130, a memory unit 140, and a baseband processing unit 50. , A wireless unit 160, an audio processor 170, and an image processor 180.

The digital multimedia broadcasting receiver 130 receives the digital multimedia broadcasting signal under the control of the digital multimedia broadcasting processing unit 120 and transmits the digital multimedia broadcasting signal to the digital multimedia broadcasting processing unit 120.

The digital multimedia broadcasting processing unit 120 decodes the digital multimedia broadcasting signal input from the digital multimedia broadcasting receiving unit 130 according to the key input data input from the control unit 110. The digital multimedia broadcasting processing unit 120 outputs the image data included in the decoded digital multimedia broadcasting signal to the image processing unit 180 and the digital multimedia broadcasting sound source data to the audio processing unit 170.

The communication control unit 110 controls the operation of the digital multimedia broadcasting receiving terminal 50 according to the mobile communication.

The radio unit 160 transmits / receives a radio signal with a mobile communication base station through an antenna. The radio unit 160 modulates a signal to be transmitted from the communication control unit 110 through a baseband processor 150 into a radio signal and through an antenna. And demodulates a radio signal received through the antenna and provides the demodulated radio signal to the communication controller 110 through the baseband processor 150.

The baseband processor 150 performs baseband signal processing between the wireless unit 160 and the communication controller 110.

The audio processor 170 is connected to a plurality of sound source output means and a microphone, and outputs sound source data input from the microphone to the communication controller 110, and is input by the communication controller 110 and the digital multimedia broadcasting processor 120. Sound source data is output to the plurality of sound source output means. The plurality of sound source output means is a last means for outputting a sound source, and includes a speaker, a receiver and the like.

The image processing unit 180 displays various images including image data input from the communication control unit 110 and the digital multimedia broadcasting processing unit 20 under the control of the communication control unit 110 and the digital multimedia broadcasting processing unit 120.

The memory unit 140 stores a program for processing and controlling the digital multimedia broadcasting processing unit 120, reference data, various kinds of updatable storage data, and the like, and a working memory of the digital multimedia broadcasting processing unit 120. Is provided. The memory unit 140 stores the advertisement request message 300 and the plurality of advertisement multimedia messages 310 received from the advertisement management server 40 according to an embodiment of the present invention. Store data for.

The advertisement request message 300 is a message for requesting the digital multimedia broadcasting system to download data about an advertisement received by the digital multimedia broadcasting receiving terminal 50 through digital multimedia broadcasting. The advertisement multimedia message 310 is a message including advertisement data provided by the advertisement management server 40 from the digital multimedia broadcasting content management server 20. The advertisement content management menu is a menu for managing the received advertisement multimedia message 310, and selects and reproduces arbitrary advertisement data, sets the standby screen of the digital multimedia broadcasting receiving terminal 50, or the like. It may include a submenu for confirming additional information included in the data.

The memory unit 140 stores the advertisement request message 300 in the above format, and the digital multimedia broadcasting receiving terminal 50 creates the digital multimedia broadcasting content by creating the advertisement request message 300 according to a user's request. It transmits to the management server 30. That is, when a digital multimedia broadcasting receiving terminal 50 receives a request for downloading advertisement data from a user while receiving and outputting a digital multimedia broadcasting signal for an arbitrary advertisement, the digital multimedia broadcasting processing unit 120 receives the arbitrary advertisement previously received. EPG data corresponding to the data is stored in the EPG data field 301. In addition, the phone number assigned to the digital multimedia broadcasting receiving terminal 50 is stored in the terminal number field 303, and data for requesting the download of the advertisement is stored in the advertisement request field 305, and the advertisement request message 300 is stored. ) Is transmitted to the messaging service server 30 to be transmitted to the broadcast content management server 30. The advertisement data transmission request from the user may be made by inputting a predetermined key in the corresponding advertisement output. That is, the advertisement data transmission request key is set in advance. For example, a special key such as a # key or a * key is set as the advertisement data transmission request key, and when the corresponding key is input during advertisement output, the advertisement request message 300 is performed as described above. ) And send it.

FIG. 3 is a flowchart illustrating an operation process for requesting advertisement data of the digital multimedia broadcasting reception terminal 50. 3 is a diagram illustrating an operation flow of a digital multimedia broadcasting reception terminal according to a process of receiving advertisement data according to an embodiment of the present invention. Referring to FIG. 4, when receiving the EPG data and the advertisement digital multimedia broadcasting signal in step 231, the digital multimedia broadcasting processing unit 120 proceeds to step 233. In step 233, the digital multimedia broadcasting processing unit 120 outputs the received advertisement digital multimedia broadcasting and proceeds to step 235. In step 235, the digital multimedia broadcasting processor 120 checks whether there is an advertisement download request input from the user during the output of any advertisement, and proceeds to step 237 when there is an advertisement download request input. In step 237, the digital multimedia broadcasting processor 120 constructs an advertisement request message 300 and transmits the advertisement request message 300 to the messaging service server 30.

The messaging service server 30 transmits the received advertisement request message 300 to the digital multimedia broadcasting content management server 20, and the digital multimedia broadcasting content management server 20 analyzes the received advertisement request message 300. do. The digital multimedia broadcasting processor 120 searches for the corresponding advertisement content data among a plurality of prestored advertisement content data, constructs an advertisement message, and transmits the advertisement message to the advertisement management server 40. The advertisement management server 40 sets the limitation condition predetermined by the content provider to the advertisement data included in the received advertisement message, and configures the advertisement multimedia message 310 by attaching the additional information to the messaging service server 30. To send). In order to transmit the advertisement multimedia message 310 received to the digital multimedia broadcasting reception terminal 50, the messaging service server 30 first transmits a reception guidance message, and if there is a reception request from the digital multimedia broadcasting reception terminal 50. The advertisement multimedia message 310 is transmitted.

Returning to FIG. 3, the digital multimedia broadcasting processing unit 120 proceeds to step 241 when the reception guidance message for the advertisement multimedia message 310 is received from the messaging service server 30 in step 239. In step 241, the digital multimedia broadcasting processing unit 120 checks whether there is a request for receiving a request from the user. If there is a request for receiving a request, the digital multimedia broadcasting processing unit 120 proceeds to step 243, and requests for receiving a multimedia message to the messaging service server 30. In step 245, the digital multimedia broadcasting processor 120 receives and stores the advertisement multimedia message 310 from the messaging service server 30.

As described above, the digital multimedia broadcasting reception terminal 50 may receive and receive an advertisement that is being received through digital multimedia broadcasting to the digital multimedia broadcasting system. The message transmission process of the digital multimedia broadcasting advertising data transmission system according to this process may be performed. 4 is shown. 4 is a diagram illustrating a message flow according to an embodiment of the present invention. Referring to FIG. 4, in step 201, the digital multimedia broadcasting content management server 20 broadcasts EPG data and an advertisement signal. The digital multimedia broadcasting reception terminal 50 that receives the broadcasted EPG data and the advertisement signal, if the request for downloading the advertisement data from the user, composes the advertisement request message 300 and digitally passes through the messaging service server 30 in step 203. The multimedia broadcasting content management server 20 requests a download of an arbitrary advertisement. When receiving the advertisement request message 300, the digital multimedia broadcasting content management server 20 analyzes the EPG data stored in the advertisement request message 300 in step 205 and requests a download from among a plurality of advertisement data of various contents stored in advance. Retrieved advertisement data. The digital multimedia broadcasting content management server 20 constructs an advertisement message including the retrieved advertisement data and the number of the terminal included in the advertisement request message 300 and proceeds to step 207. In step 207, the digital multimedia broadcasting content management server 20 transmits the advertisement message configured in step 205 to the advertisement management server 40. The advertisement management server 40 receiving the advertisement message sets a predetermined restriction condition by the content provider to the advertisement data included in the advertisement message received in step 209 and attaches additional information to the advertisement multimedia message 310. Configure and proceed to step 211. In step 211, the advertisement management server 40 transmits the advertisement multimedia message 310 to the messaging service server 30. When the messaging service server 30 receives the advertisement multimedia message 310 in step 211, the messaging service server 30 transmits an advertisement multimedia message reception guide message to the digital multimedia broadcasting receiving terminal 50 in step 213. When receiving the advertisement multimedia message reception guide message, the digital multimedia broadcasting receiving terminal 50 sends a request for receiving the advertisement multimedia message to the messaging service server 30 in step 215. The messaging service server 30 transmits the corresponding advertisement multimedia message in step 217 according to the request for receiving the advertisement multimedia message from the digital multimedia broadcasting receiving terminal 50.

Management operation of the digital multimedia broadcasting receiving terminal 50 according to an embodiment of the present invention for the advertisement multimedia message received through the above process is as follows. The digital multimedia broadcasting receiving terminal 50 plays advertisement data included in the advertisement multimedia message received according to a user's request, or as various background screens, for example, a basic standby screen, a call notification screen, a call notification screen, and the like. Can be set. In addition, additional information included in the advertisement multimedia message may be checked. Such an operation process may be performed by an advertisement multimedia message management menu stored in advance in the memory unit 140 of the digital multimedia broadcasting reception terminal 50 according to an embodiment of the present invention.

The advertisement multimedia message management menu is a menu for managing advertisement multimedia messages received according to the process illustrated in FIG. 4, and provides a list of all advertisement multimedia messages 310 stored in the memory unit 140. A separate management menu for the advertising multimedia message 310 is provided. The individual management menu is a menu for managing each advertisement multimedia message and includes necessary submenus. The sub-menu includes an advertisement content management menu for managing advertisement data such as reproduction, deletion, and screen setting of advertisement data included in each advertisement multimedia message, and additional information included in each advertisement multimedia message. It may include an additional information menu.

5 is a flowchart illustrating an operation of the digital multimedia broadcasting receiving terminal 50 managing the advertisement multimedia message using the menus. 5 is a diagram illustrating an operation flow of a digital multimedia broadcasting reception terminal according to a process of managing received advertisement data according to an embodiment of the present invention. As shown in FIG. 5, the digital multimedia broadcasting processing unit 120 of the digital multimedia broadcasting receiving terminal 50 sets an advertisement multimedia message management mode when the user selects an advertisement multimedia message management menu from the user, and stores the advertisement stored in step 261. Provide a list of multimedia messages and proceed to step 263. In step 263, the digital multimedia broadcasting processor 120 checks whether there is an input for selecting an advertisement multimedia message from the user, and if there is an input for selecting an advertisement multimedia message, the digital multimedia broadcasting processing unit 120 proceeds to step 265. In step 265, the digital multimedia broadcasting processor 120 provides an individual management menu for the selected advertisement multimedia message and proceeds to step 267. The individual management menu is composed of an advertisement content management menu and an additional information menu according to an embodiment of the present invention. In step 267, the digital multimedia broadcasting processing unit 120 proceeds to step 269 if the user's menu selection input is an input for selecting an advertisement content management menu, and proceeds to step 279 if the user does not select an advertisement content management menu. In operation 269, the digital multimedia broadcasting processor 120 provides a content management detailed menu. The content management detailed menu includes an advertisement reproduction menu and a screen setting menu according to an embodiment of the present invention. In operation 271, if the user's menu selection input is an advertisement reproduction menu selection, the operation proceeds to operation 273. Otherwise, the operation proceeds to operation 275. In step 273, the digital multimedia broadcasting processing unit 120 plays the advertisement and ends the operation process by playing the advertisement data.

On the other hand, after providing the detailed content management menu in step 269, the digital multimedia broadcasting processing unit 120 checks whether there is an input for selecting the screen setting menu from the user in step 275, if there is an input for selecting the screen setting menu In step 277, if there is no input for selecting the screen setting menu, the process proceeds to step 271 and waits for a menu selection input from the user. In operation 277, the digital multimedia broadcasting processor 120 sets the corresponding advertisement data as a screen requested from the user. For example, if the user requests to set the basic screen, the digital multimedia broadcasting processing unit 120 sets the corresponding advertisement data as the basic screen of the digital multimedia broadcasting receiving terminal 50, and the digital multimedia broadcasting receiving terminal 50 Play the ad when it is in the waiting state. As another example, if the user requests to set the advertisement data as the call notification screen, the digital multimedia broadcasting processor 120 is set as the call notification screen of the digital multimedia broadcast processor 120, and the digital multimedia broadcast receiving terminal 50 is provided. The call is played and the corresponding advertisement is played until the user inputs a response corresponding to the incoming call.

On the other hand, after providing the individual management menu for the advertisement multimedia message selected in accordance with the user's request in step 265, and confirming whether the menu selection input input from the user in step 279 is an input for selecting the additional information menu, If it is a menu selection input, the flow proceeds to step 281. In operation 281, the digital multimedia broadcasting processing unit 120 identifies additional information included in the selected multimedia message and prepares and provides an additional information list. The additional information list may vary according to the type of additional information included in the selected multimedia message. According to an embodiment of the present invention, the additional information included in the selected multimedia message may include advertisement target information, coupon information, other product information used in advertisements, advertisement related internet information, and restriction conditions as shown in FIG. 8. . 8 is a diagram illustrating a display screen according to an exemplary embodiment of the present invention. Thereafter, in step 283, if there is an input for the user to select a menu corresponding to any additional information, the digital multimedia broadcasting processing unit 120 proceeds to step 285 to provide detailed information related to the selected additional information and to perform related operations. End the process.

For example, if the advertisement target information menu is selected, the digital multimedia broadcasting processing unit 120 provides detailed information of items which are subjects of advertisements included in the related advertisement multimedia message 310. As another example, if a coupon menu is selected, the digital multimedia broadcasting processor 120 provides a list of coupons related to items that are subjects of advertisements included in the related advertisement multimedia message 310. If the advertisement-related internet information is selected, the digital multimedia broadcasting processing unit 120 may provide a shopping mall site for purchasing an item that is an advertisement subject included in the associated advertisement multimedia message 310, or provide more detailed information of the corresponding item. Provide the address of an Internet site. When an arbitrary address is selected from the Internet site addresses provided through the advertisement-related Internet information menu, the digital multimedia broadcasting processing unit 120 connects to the corresponding Internet site through the wireless Internet. In addition, the additional information list includes a restriction condition menu for identifying a restriction condition of related advertisement data. The user may check the validity period or the number of validity of reproduction of related advertisement data through the restriction condition menu.

Although not shown in FIG. 5, the digital multimedia broadcasting processing unit 120 deletes or converts the related advertisement data into a state in which it cannot be played when the valid period of the corresponding advertisement data is completed according to a restriction condition included in the advertisement multimedia message. .

As described above, when the digital multimedia broadcasting receiving terminal 50 requests the download of the advertisement data corresponding to the advertisement currently being output, the digital multimedia broadcasting content management server 20 storing the advertisement data according to the request. Retrieves the corresponding advertisement data and transmits the advertisement data to the advertisement management server 40, and the advertisement management server 40 creates a multimedia message by attaching a predetermined restriction condition and additional information to the received advertisement data. By transmitting to the user 50, the user can store the advertisement data in his digital multimedia broadcasting receiving terminal 50 to play the advertisement at any time, obtain other related information, and add additional value to the advertisement providers. It can provide an opportunity to create

In the above description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the scope of the present invention. Therefore, the scope of the present invention should not be defined by the described embodiments, but should be determined by the equivalent of claims and claims.

As described above, when the digital multimedia broadcasting reception terminal 50 requests advertisement data corresponding to an advertisement received through digital multimedia broadcasting, the digital multimedia broadcasting content management server stores the advertisement data according to the request. 20 retrieves the corresponding advertisement data and transmits the advertisement data to the advertisement management server 40. The advertisement management server 40 attaches a predetermined restriction condition and additional information to the received advertisement data and composes it into a multimedia message. By transmitting to the broadcast receiving terminal 50, the user can store the advertisement data in his digital multimedia broadcast receiving terminal 50 to play the advertisement at any time, obtain other information related to the advertisement providers, It can provide an opportunity to create other added value.

Claims (26)

In the digital multimedia broadcasting advertising data transmission method, When the digital multimedia broadcasting receiving terminal requests advertisement data download request for any advertisement currently being output from the user, the digital multimedia broadcasting receiving terminal digitally downloads a download request message including identification information of the digital multimedia broadcasting receiving terminal and whether to download the arbitrary advertisement. Transmitting to a multimedia broadcasting content management server; When the digital multimedia broadcasting content management server receives the advertisement data download request message, the digital multimedia broadcasting content management server retrieves any requested advertisement data among a plurality of prestored advertisement data, and transmits a message including the arbitrary advertisement data through a messaging service. Advertising data transmission method comprising the step of transmitting to the digital multimedia broadcasting receiving terminal. The method of claim 1, wherein the digital multimedia broadcasting content management server configures and transmits the retrieved arbitrary advertisement data into a multimedia message. In the digital multimedia broadcasting advertising data transmission method, Requesting a download of advertisement data for any advertisement currently output by the digital multimedia broadcasting receiving terminal; The digital multimedia broadcasting content management server searching for and transmitting any requested advertisement data among a plurality of previously stored advertisement data according to the advertisement data download request; And a step in which an advertisement management server constructs the received advertisement data into a multimedia message and transmits the received advertisement data to the digital multimedia broadcasting receiving terminal. The method of claim 3, wherein the digital multimedia broadcasting receiving terminal requests advertisement data for any advertisement currently being output through a text messaging service. The method of claim 3, wherein the request of the advertisement data for any advertisement currently being output by the digital multimedia broadcasting receiving terminal comprises receiving an advertisement download request input from a user while receiving and outputting the arbitrary advertisement through digital multimedia broadcasting. And transmitting a pre-stored advertisement request message, if any, to request downloading of the advertisement data. The method of claim 5, wherein the advertisement request message comprises: an EPG data field storing electronic program guide (EPG) information related to the advertisement data to be requested; a terminal number field storing a telephone number assigned to the digital multimedia broadcasting receiving terminal; And an advertisement request field indicating whether a download request for the predetermined advertisement is included. The process of claim 3, wherein the digital multimedia broadcasting receiving terminal requests to download advertisement data for any advertisement currently being output. Receiving EPG information and the arbitrary advertisements through digital multimedia broadcasting; If there is an advertisement download request input from the user while outputting the arbitrary advertisement, the EPG information related to the arbitrary advertisement is stored among the received EPG data in the EPG data field of the pre-stored advertisement request message, and the terminal number field is stored in the EPG data field. Storing the telephone number assigned to the digital multimedia broadcasting receiving terminal, and storing and transmitting a download request for the arbitrary advertisement in the advertisement request field. The process of claim 3, wherein the process of the advertisement management server configuring the received arbitrary advertisement data into a multimedia message and transmitting the received advertisement data to the digital multimedia broadcasting receiving terminal sets a predetermined restriction condition on the arbitrary advertisement data, and Advertising data transmission method characterized in that the configuration is attached to the information sent to the multimedia message. 10. The method of claim 8, wherein the setting of the restriction condition includes setting a validity period during which the arbitrary advertisement data can be reproduced in the digital multimedia broadcasting receiving terminal and a valid number of times, wherein the validity period and the validity number are exceeded. Advertisement data transmission method if the reproduction of the advertisement data is prohibited. 10. The method of claim 9, wherein the additional information is additional information related to the arbitrary advertisement, and includes a description of the restriction condition. The method of claim 10, wherein the additional information includes a detailed description of an item that is the subject of the advertisement, related coupons, information about other products used in the advertisement, and internet site address information related to the advertisement. Advertising data transmission method. The digital multimedia broadcasting receiving terminal of claim 3, wherein when the digital multimedia broadcasting receiving terminal receives the multimedia message from the advertisement management server, the digital multimedia broadcasting receiving terminal plays and deletes any advertisement data included in the multimedia message according to a user's request. Advertising data transmission method further comprises the step of setting to a plurality of idle screens. The method of claim 12, wherein the digital multimedia broadcasting receiving terminal checks additional information included in the received multimedia message according to a user request, and when selecting the Internet site address information included in the additional information according to the user request. Advertising data transmission method characterized in that it further has a process of accessing the wireless Internet to the Internet site. In the digital multimedia broadcasting advertising data transmission system, A digital multimedia broadcasting reception terminal for requesting download of advertisement data for any advertisement currently being outputted; A digital multimedia broadcasting content management server for searching for and transmitting arbitrary requested advertisement data among a plurality of previously stored advertisement data according to the advertisement data download request; And an advertisement management server configured to configure the received advertisement data into a multimedia message and transmit the received advertisement data to the digital multimedia broadcasting receiving terminal. 15. The system of claim 14, wherein the digital multimedia broadcasting receiving terminal requests an advertisement data download request for any advertisement currently being output through a text messaging service. 15. The method of claim 14, wherein the digital multimedia broadcasting receiving terminal transmits a pre-stored advertisement request message and requests advertisement data download for the arbitrary advertisement when there is an advertisement download request input from the user while receiving and outputting the arbitrary advertisement. Advertising data transmission system characterized in that. The terminal of claim 16, wherein the advertisement request message includes an EPG data field in which electronic program guide (EPG) information related to advertisement data to be downloaded is stored, and a terminal number field in which a telephone number assigned to the digital multimedia broadcasting receiving terminal is stored. And an advertisement request field indicating whether to download a request for the arbitrary advertisement. 15. The method of claim 14, wherein the digital multimedia broadcasting receiving terminal receives an advertisement download request input from a user while receiving and outputting EPG information and the arbitrary advertisement through digital multimedia broadcasting, and the advertisement is displayed in the EPG data field of the prestored advertisement request message. Store the EPG information related to the arbitrary advertisement in the received EPG data, store the telephone number assigned to the digital multimedia broadcasting receiving terminal in the terminal number field, and download the request for the arbitrary advertisement in the advertisement request field. Advertising data transmission system characterized in that it stores and transmits. 15. The system of claim 14, wherein the advertisement management server sets a predetermined restriction condition on the received advertisement data, attaches additional information, and configures and transmits the advertisement message as a multimedia message. 20. The method of claim 19, wherein the setting of the restriction condition includes setting a validity period during which the arbitrary advertisement data can be reproduced in the digital multimedia broadcasting receiving terminal, and a valid number of times, wherein the validity period and the validity number are exceeded. Advertisement data transmission system if the reproduction of the advertisement data is prohibited. 20. The system of claim 19, wherein the additional information is additional detailed information related to the arbitrary advertisements and includes a description of the constraint. 22. The method of claim 21, wherein the additional information includes a detailed description of the item that is the subject of the advertisement, related coupons, information on other products used in the advertisement, and Internet site address information related to the advertisement. Advertising data transmission system. 15. The method of claim 14, wherein when the digital multimedia broadcasting receiving terminal receives the multimedia message from the advertisement management server, the digital multimedia broadcasting is reproduced and deleted according to a user's request. Advertising data transmission system characterized in that it is set to a plurality of idle screen of the receiving terminal. The terminal of claim 23, wherein the digital multimedia broadcasting receiving terminal checks additional information included in the received multimedia message according to a user request, and when the Internet site address information included in the additional information is selected according to the user request. Advertising data transmission system, characterized in that the wireless Internet access to the Internet site. In the digital multimedia broadcasting advertising data transmission method, the digital multimedia broadcasting receiving terminal Receiving electronic program guide (EPG) information and the arbitrary advertisement through digital multimedia broadcasting; If there is an advertisement download request input from the user while outputting the arbitrary advertisement, the EPG information related to the arbitrary advertisement is stored among the received EPG data in the EPG data field of the pre-stored advertisement request message, and the terminal number field is stored in the EPG data field. Storing the telephone number assigned to the digital multimedia broadcasting receiving terminal, and requesting download of arbitrary advertisement data by storing and transmitting whether to download the arbitrary advertisement in the advertisement request field; And receiving, by the digital multimedia broadcasting content management server, a multimedia message including any advertisement data which is searched and provided among a plurality of advertisement data stored in advance according to the arbitrary advertisement data request. The method of claim 25, further comprising: reproducing and deleting the arbitrary advertisement data included in the multimedia message according to a user's request, and setting the plurality of idle screens of the digital multimedia broadcasting receiving terminal; Additional information consisting of additional detailed information related to the arbitrary advertisement included in the multimedia message is checked according to a user request, and if the Internet site address information related to the advertisement included in the additional information is selected according to the user request, Advertising data transmission method characterized in that the wireless Internet access to the Internet site.

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