KR100366120B1 - Web site search system and its operation method whose search result includes advertisement - Google Patents

Abstract

The present invention, by presenting the address of the searched site and the advertisement of the searched site at the same time by the keyword (search term) search results of the search engine or web directory, incentives are paid when the ad clicks to induce the membership of the real name, The present invention relates to a website search system capable of providing differentiated search services for members based on registered information and web analytics data, and a method of operating the same.

According to the present invention, it is possible to maximize the advertising effect by supporting the function to check the impression frequency for each member of the member searched ads or the "favorite" format to replace with other ads for the same advertiser, web surfing It will contribute to the realization of the web surfing culture, where pseudonym is difficult by supporting automatic login and automatic sign-up so that customers can save the trouble of having to log in by remembering their ID and password for each site. .

Description

Web site search system and its operation method whose search result includes advertisement}

The present invention relates to an information retrieval system in which advertisements are displayed in search results and an operation method thereof, which is an Internet-based application field operated in a pre-built system among Internet-related technologies.

Search systems are the most important and basic service on the Internet. If these services did not exist in the sea of information, the Internet would not be as popular as it is now.

Recently, 25 pages of web pages are generated on the Internet every second. Therefore, many existing search sites are trying to create a larger database than ever before. The problem, however, is that typing in a search term on a search site results in a huge number of search results and embarrasses the user. There are a lot of results that have nothing to do with the search word, so users are required to be patient with serious waste of time.

This, along with criticism that methods for improving the relevance of search results in the flood of information, should provide superior search results as one of the strategies that must be chosen by sites entering the search engine market. I realized that I did it together.

As such, it is possible to provide specialized and variable search results for each member by memberizing users and databaseting members' past behaviors and dispositions as a way to more fundamentally solve the problems seen in conventional search site operations. It is the motivation of the present invention to focus on. The present invention differentiates each member by incorporating DB technology such as data mining by databaseting member registration information, bookmark information, advertisements, search terms, search results, click information, etc. in order to further improve the suitability of search results. The present invention relates to a website search system and a method of operating the same, which can provide a customized search service and can be the foundation of the CRM (Customer Relationship Management) technology in the early stages.

The present invention stores a plurality of advertisements in the advertising DB to provide advertisements in the search results, and when providing the advertisements by checking the number of exposures of members by advertising and replace the exposure with other advertisements of the same advertiser to provide the advertising effect The purpose of the present invention is to provide a website search system and a method of operating the same.

The present invention also, if the member wants to move to another site by clicking on the search results, and checks whether the member of the site to be moved, if the member is a member to automatically log in processing and non-members to create a member registration support button by creating a support button It is an object of the present invention to provide a website search system and its operation method, which support membership registration by referring to the member DB data of this site.

1 is a block diagram of a search system according to the present invention.

Figure 2a: schematic configuration diagram of a search system operating method according to the present invention

Figure 2b: Figure 2a embodiment configuration

Figure 3: Configuration of membership registration application step

Figure 4: Configuration diagram of the ad impression check step

Figure 5a: Example configuration of the custom screen

5b is an exemplary view of a display result screen according to the present invention;

Fig. 6 is a block diagram of an impression checking step of a retrieved ad

Figure 7: Configuration diagram of the other site subscription support step

<Description of Drawing Main Parts>

Web server (10), search site (11), member-specific search screen (12), web analytics means (13), site management / external interface means (14), DB server (20), directory DB (21) , Terms DB (22), Member DB (23), Incentive DB (24), "Favorite" DB (25), Weblog (26), Advertising DB (27), Firewall (30), Browser (40)

(1) Outline of invention

The present invention basically relates to a website search site, wherein the searched result is displayed as an advertisement together with a site address (URL). The advertisement is previously provided by the third party operator as an advertiser and stored in the advertisement DB of the system according to the present invention. The user (member) can move to the corresponding site by clicking the searched site address and move to the corresponding site by clicking the advertisement. At this time, when the advertisement is clicked, incentives are accumulated to the member user in return for viewing the advertisement.

In the present invention, an advertisement may be registered as a "bookmark", and each time an advertisement is clicked, the advertisement may be moved to a corresponding site while being provided with an incentive according to the advertisement click. In addition, by entering the member information stored in the member DB of the system in the form of joining as a member to another site, you can also register to another site. In addition, by storing a number of advertisements prioritized in order to increase the effectiveness of advertisements, the next-level advertisements are automatically displayed when the number of impressions per member for an advertisement exceeds a specified number of times. I can display it.

(2) the configuration of the system according to the present invention

1 is a block diagram of a website search system according to the present invention. The present invention is accomplished in a server-client architecture connected to the Internet. The client is a PC on which the browser 40 is installed, and the server is composed of a web server 10, a DB server 20, and a firewall 30.

The web server 10 is composed of a search site 11, a member-specific page 12 for each member, a web analytics means 13, and a site management / external interface means 14.

The search site 11 is similar to a general search site (e.g., yahoo.com, naver.com, etc.), and includes various additional service menus, including a part for inputting a search word and a part where a searched site is displayed. do.

Member-specific custom page 12 may be configured as shown in Figure 5a, a detailed description will be described when the search system operating method according to the present invention.

The analysis means 13 analyzes the member's inclination from the search word entered by the member on the search site and the search result through the search word, and constructs a custom screen page for each member according to the analyzed tendency and stores it in the member DB. Play a role.

The role of the site management / external interface means 14 is as follows. 1) When a user applies for membership registration, the registration process is performed. 2) When the member accesses the search site, the main screen is composed, the login process is performed, and the member DB is searched to determine whether the member is a registered member. 3) Retrieves the custom screen page for each member from the member DB and calls the custom screen page. 4) When a member enters a search word in the member's customized screen page, the relevant site address is searched in the directory DB, the advertisement related to the site is searched in the advertisement DB, and the address and the advertisement of the searched site are output as a search result. 5) If the member selects "Favorite" registration among the searched advertisements, the selected advertisement is stored in the "Favorite" DB. 6) When a member selects one of the search results, the site address or the advertisement, he / she moves to the site. 7) When the member moves to the other site selected by the member, the member checks whether the member is a member of the site. If the member is a member of the site, the user automatically logs in to the site. It creates a button and automatically inputs the member information of the member DB in the site registration form.

DB server 20 is a directory DB (21), terms and conditions DB (22), member DB (23), incentive DB (24), "favorite" DB (25), weblog DB (26), advertising DB (27) It is composed of

The directory DB 21 is a DB that stores a site to be searched. Depending on the search site, a search robot (spider) may be used to search through the sites. Terms and conditions DB 22 is a DB that stores the terms and conditions necessary for the operation of the search system. Member DB 23 is a DB that stores member information and member-specific customized page pages. Incentive DB 24 is a DB that stores incentives granted to members. The "favorite" DB 25 is a DB which stores the site which the member registered "favorite" in a search result. Web log DB (26) is a DB that stores the search terms and search results entered by the user. The advertisement DB 27 is a DB in which advertisements provided by a site to be searched are stored.

In FIG. 5A, the custom screen page 12 of the web server 10 includes a search box 50 in which a member inputs a search word, a site address and an advertisement are displayed as a search result, and a target advertisement based on the member's disposition analysis. And a "favorite" window 52 in which a member registers "favorite" and "Favorite" registered advertisement is displayed in the search result.

"Favorites" registration can be realized by "drag drop" the advertisement in the "Favorites" window 52 in the search results. It can be seen that the advertisement 53 registered in FIG. 5A is arranged in the "favorite" window 52.

In the present system, the web server 10, by selecting the advertisement displayed in the result display window 58 of the search box 50, means for earning an incentive in the incentive DB, and the number of impressions of the advertisement stored in the "favorite" DB Check the number of impressions exceeded the standard number of times, replace with other ads in the ad DB to configure a new custom screen, if the impressions of the searched ads are checked, if the number of impressions exceeds the number of times, the ad DB in the other ads Means for outputting a search result may be further included.

In addition, the site management / external interface means 14 checks whether the user of the site is a member of the site (the site) selected from the search results, and automatically logs in to the site if the site member is a member of the site. If you are not a member of the member registration support button to create a user clicks on the member registration support button to add the role of automatically entering the member information of the member DB in the site registration form.

The operation of the website search system according to the present invention will become more apparent from the description of the search system operating method described below.

(3) the construction of the method according to the invention

3.1) Overview of the method of the invention

2a shows the basic construction of the method according to the invention. When a member logs in to a search site according to the present invention [100], the search site configures a customized screen page for each member and provides the logged-in member to [200].

An example of a customized screen is shown in Fig. 5A. Around the basic search box 50 is a "favorites" window 52 and an ad window 54. The search box 50 includes a search word input unit 56 and a search result display unit 58. When a search word related to a site to be searched is input to the search term input unit 56, the search result site is displayed on the search result display unit 58. The advertisement window 54 is a window for analyzing a search word and a site frequently input by a member to display a targeted advertisement suitable for the main interest of the member. "Favorites" window 52 is a window for registering and displaying the advertisement of the site that the member wants to bookmark in the search result, which will be described later.

When a member enters a search term in the personalized screen provided to him / her [300], the search site searches the directory DB 21 or uses a search robot (spider) to search the site corresponding to the search term [300]. Output the result [400]. In the search, not only the address of the site is searched, but also the advertisement DB 27 searches whether there is an advertisement stored in the site. Search results according to the present invention may be displayed as shown in Figure 5b. Referring to FIG. 5B, it can be seen that an advertisement 28 ′ is displayed along with an address 28 of a site corresponding to a search term “mobile phone service”.

A "favorite" setting step 500 for registering a site of interest in the search result may be included. The "Favorites" setting is performed in the "Favorites" window 52 of Fig. 5A. From the displayed results, the "Favorites" window is selected in the "Drag drop" manner by selecting the advertisement of the site to be "Favorites". Moved to (52), it was registered as "favorite". It can be seen that a number of advertisements 53 are arranged in the "favorites" window 52 of FIG. 5A.

Next, clicking on the desired site address (URL) or advertisement in the search results is directed to the site [600].

3.2) Specific Process

2B is a flowchart illustrating a process of a search system operating method according to the present invention. In the retrieval system according to the present invention, the first step is to process a member registration request applied for by a user to register a member, and receive an advertisement from a site operator who wants an advertisement and store the advertisement in the advertisement DB 27.

In other words, the method according to the invention

1) the step of registering when the user applies for membership registration,

2) when the member accesses the search site, configures the main screen [102], performs log-in processing [104], and searches the member DB 23 to determine whether the member is a registered member [106].

3) calling a custom screen page by searching for a member-specific custom page page from the member DB 23 [202],

4) If a member enters a search term in the member's custom screen page [302], searching for a corresponding site address in the directory DB 21 and searching for an advertisement related to the site in the advertisement DB 27 [304],

5) outputting the address and the advertisement of the searched site as a search result [402],

6) if the member selects "favorite" registration among the searched advertisements [502] storing the selected advertisements in the "favorite" DB 25 [504],

7) When the member selects one of the site address or advertisement in the search results [602, 604] it is moved to the corresponding site.

Member registration of step 1) may be performed as shown in FIG. That is, when the user applies for membership registration, the user is provided with the terms and conditions from the terms and conditions DB (22) to review the registration details after obtaining the consent, and after the registration processing, the member information is stored in the member DB (23) and the incentive DB (24) consists of accumulating incentives for membership. The member registration step shown in FIG. 3 is merely an example of a general procedure, and may be modified and implemented by those skilled in the art.

As shown in FIG. 2B, the custom screen page of step 3) stores the search word entered by the member in step 4) in the weblog DB 26 [303], and stores the result output data of step 5) in the weblog DB ( And storing the search results and the search result data from the web log DB 26 and performing web analysis [404] to analyze the member propensity [406]. And a step [408] of constructing a custom screen page for each member and storing it in the member DB.

The customized screen page includes the search box 50, the target advertisement display window 54 according to the propensity analysis, and the "favorite" registration window 52, which has been described with reference to FIG. 5A.

In the Analytics step [404], database mining and customer relationship management (CRM) techniques may be used. Since the member's inclination is analyzed based on frequently inputted search terms and frequently visited sites, The advertisement of the site suitable for the customer may be displayed in the advertisement window 54 and the member may register the "favorites" required by the member. In the conventional search engine, since the "favorite" registration is stored only on the member's own PC, the "favorite" was not available when surfing the web using another person's PC. No matter where you are using your PC, you can easily go to sites registered in "Favorites".

Step 4) is a search step, which is the most characteristic feature of the present invention together with step 5). In the conventional search site, the directory DB is searched to find a site corresponding to the search term. However, in the present invention, the advertisement DB 27 is searched in addition to the directory DB 21 to search for the site (URL) of the site corresponding to the search word. The advertisement provided by the site is also output. Of course, clicking on an ad will automatically take you to that advertiser's site.

Step 5) is to display the searched result. It has already been described with reference to Fig. 5b that an advertisement 28 'is displayed along with the address 28 of the site.

In step 6), the step of registering "favorites" in the custom screen is performed by "drag drop" the corresponding advertisement in the "favorites" window in the search results. The "drag and drop method" is a technique that allows a user to input by selecting and dragging an icon or a specific character without inputting a character, and is a well-known technique.

Meanwhile, in step 7), when the member user selects an advertisement from the search result, the member user moves to the advertiser's site and the incentive is accumulated in the member's incentive DB 24 [606]. As a result, a search site that combines search and advertisement effects, which is the object of the present invention, is realized.

(4) Additional Examples

There are several possible embodiments of the method of the present invention centered on Figure 2b. These embodiments are inserted into the A, B, and C branch points of Fig. 2B, respectively, and will be described in turn.

4.1) A is an embodiment added between the membership determination step 106 and the customized screen call step 202 of FIG. 2B. Referring to Figure 4, this embodiment is an embodiment for maximizing the advertising effect on the advertiser without being tired of the user by replacing the advertisement when the advertiser's advertisement is exposed more than a certain number of times.

Therefore, a plurality of advertisements should be stored in the advertisement DB 27 for one advertiser in advance. When storing advertisements, priority advertisements should be displayed for each advertisement and the next next advertisement should be displayed when a certain number of times is exposed to a specific member.

Referring to Figure 4, this step is to check the number of impressions of the advertisement stored in the "favorite" DB 25 [108], if the number of impressions exceeds the reference number [110] other stored in the advertisement DB 27 [112] and a new step of configuring a custom screen [114]. The reconstruction of the customized screen is performed by calling the existing customized screen from the member DB 23 and reconstructing it and storing it back into the member DB 23.

4.2) B is an embodiment added to the search result output step [402] of step 5). Referring to FIG. 6, in the present embodiment, when the number of impressions of the searched advertisement is checked [306], when the number of impressions exceeds the reference frequency [308], the advertisement DB 27 replaces with another advertisement [310] and outputs the same. It consists of steps. This embodiment is also an embodiment for maximizing the advertising effect in order to replace with a new advertisement every predetermined time without continuously displaying the same advertisement as in the case of A.

4.3) C is an embodiment added to the step [608] of moving to a searched site (the site), and is an embodiment that supports member registration of other sites. In the present embodiment, referring to FIG. 7, a step of confirming whether the site is a member of the site [610], a step of automatically logging in to the site of the site [612], if not a member of the site By creating a member registration support button [614], when the user clicks the member registration support button [616], the member information is automatically entered in the registration form of the site [618] to allow the site to process membership registration. It consists of a step [620].

It demonstrates concretely. If a user member selects a site address or advertisement in the search results, he or she should go to the selected site (the site). If the user is registered as a member of the site, the user can be automatically logged in [612]. If not, the member registration support in the search site according to the present invention.

In other words, if the user is not a member of the site [610], a member registration support button is generated [614] to be selected by the members of this site. When a member of this site selects the member registration support button by clicking [616], the member registration registration form of the site is displayed, and this site retrieves the member information from the member DB 23 and automatically fills in the registration form of the site. [618]. This step realizes the concept of using the member information stored in the member DB 23 for membership of other sites.

In terms of search, the present invention, unlike the conventional search site that showed too many search results, has the effect of improving the suitability of the search results by providing the member-specific and optimized search results through analytics. have.

In terms of advertisement, the user can search for the desired advertisement by himself, thereby relieving the rejection from the conventional unilateral advertisement exposure and enhancing the advertisement effect. Users can save the searched ads in the "favorite" format, which makes web surfing convenient and increases the incentive rate of advertising clicks. In addition, by adding a function that checks the number of impressions of the ad searched by the user or the ad stored in the "Favorite" format and replaces it with another advertisement for the same advertiser, the latest issue or event of the site can be newly displayed. The effect is maximized.

On the web surfing side, the customer has to remember the ID and password of each site himself, and he / she supports automatic member registration when the member moves to another site, and provides automatic login and automatic member information correction. In other words, it contributes to the realization of blindness in web surfing.

Claims (21)

A system including a client having a browser installed therein and a server including a search site for searching a website by inputting a search term through the browser, the server being connected through the Internet. A directory DB storing a site to be searched; A member DB storing member information and member-specific customized page pages; An incentive DB for storing incentives granted to members; A "favorite" DB that stores sites that members have "favorite" in search results; A web log DB that stores a search word entered by a user and a search result; A DB server including an advertisement DB storing advertisements provided by a site to be searched; Search site; Member-specific search screen; Web analytics means for analyzing the member's member orientation from the search terms entered by the member on the search site and the searched results, and constructing a custom screen page for each member according to the analyzed member orientation; When the user applies for membership registration, the registration process is performed.When the member accesses the search site, the main screen is configured to log in, and the member DB is searched to determine whether the user is a registered member. Call the custom screen page, and when a member enters a search term on the member's custom screen page, searches for the appropriate site address in the Directory DB, searches for ads related to the site in the Ad DB, and retrieves the address and ad for the searched site. If the user selects "Favorite" registration among the searched advertisements, the selected advertisement is saved in the "Favorites" DB, and when the member selects one of the site address or the advertisement in the search results, the user moves to the corresponding site. When you go to another site selected by the member, check whether the member is a member of the relevant site. If you are a member of the website, log in to the site automatically. If you are not a member of the site, create a member registration support button and automatically enter the member information of the member DB in the site registration form. Web site search system, characterized in that consisting of a web server, including an advertisement in the search results. In claim 1, the custom screen page A search box where a member enters a search query, with the site address and ads as a search result, Window for displaying the target advertisement according to the member's disposition analysis, Website search system in which an ad is displayed in search results, consisting of a "Favorites" window where members register "Favorites" in search results and display "Favorites" registered ads. The website search system according to claim 2, wherein the "favorite" registration is performed by "drag drop" the advertisement in the search result in the "favorite" window. The website search system according to any one of claims 1 to 3, wherein an incentive is accumulated in an incentive DB when an advertisement displayed in a search box is selected. According to any one of claims 1 to 3, the web server checks the number of impressions for each member of the advertisement stored in the "favorite" DB, and if the number of impressions exceeds the standard number of times, the advertisement DB is replaced with another advertisement to newly replace the custom screen Web that displays ads in the search results, which includes an additional means for checking the number of impressions by member of the searched ads and if the number of impressions exceeds the reference number, replacing the ad with another ad and outputting the search results. Site Search System. The method according to claim 4, the web server checks the number of impressions for each member of the advertisement stored in the "favorite" DB, and if the impression number exceeds the standard number of times, the advertisement DB is replaced with another advertisement to form a new custom screen, and the Checking the number of impressions by the member, if the number of impressions exceeds the reference number, the website search system that the advertisement is displayed in the search results further includes a means for outputting the search results by replacing with another advertisement in the advertising DB. The method according to any one of claims 1 to 3, 6, site management / external interface means Check if the user is a member of the selected site (the site), and if the user is a member of the site, the user automatically logs in to the site. If the user is not a member of the site, the member registration support button is generated and the user registers the member registration support button. The website search system for displaying an advertisement in the search results, characterized in that automatically enters the member information of the member DB in the site sign-up form when clicked. In claim 4, the site management / external interface means Check if the user is a member of the selected site (the site), and if the user is a member of the site, the user automatically logs in to the site. If the user is not a member of the site, the member registration support button is generated and the user registers the member registration support button. The website search system for displaying an advertisement in the search results, characterized in that automatically enters the member information of the member DB in the site sign-up form when clicked. In claim 5, the site management / external interface means Check if the user is a member of the selected site (the site), and if the user is a member of the site, the user automatically logs in to the site. If the user is not a member of the site, the member registration support button is generated and the user registers the member registration support button. The website search system for displaying an advertisement in the search results, characterized in that automatically enters the member information of the member DB in the site sign-up form when clicked. As a search site operating method made in the system configured as claimed in claim 1, 1) the step of registering when the user applies for membership registration, 2) When the member accesses the search site, the main screen is configured, the login process is performed, and the member DB is searched to determine whether the member is a registered member. 3) calling the custom screen page by searching for a member-specific custom page from the member DB, 4) When a member enters a search term in the member's custom screen page, the relevant site address is searched in the directory DB and the advertisement related to the site is searched in the advertisement DB. 5) outputting searched addresses and ads as search results, 6) If the member selects "favorite" registration among the searched ads, storing the selected ad in the "favorite" DB, 7) A method of operating a website search system in which an advertisement is displayed in a search result, wherein the member selects one of a site address or an advertisement in a search result and moves to the corresponding site. In claim 10, the registration process step, When the user applies for membership registration, the user is provided with the terms and conditions from the Terms and Conditions DB, and after reviewing the registration details, And storing the member information in the member database after the registration process and accumulating incentives for membership in the incentive database. The method of claim 10, wherein the step of configuring the custom screen page of step 3), Storing the search terms entered by the member in the web log DB in step 4), and storing the result output data in step 5) in the web log DB, Analyzing membership tendency by retrieving search terms and search result data from WebDB DB and performing web analytics, A method of operating a website search system in which an advertisement is displayed in a search result, comprising the step of constructing a custom screen page for each member according to the analyzed member disposition and storing it in a member DB. The method according to claim 12, wherein the customized screen page includes a search box, a target advertisement display window according to the propensity analysis, and a "favorite" registration window. The website search system of claim 13, wherein the "favorite" registration step is performed by "drag drop" the advertisement in the search result in the "Favorite" window. How it works. The method according to claim 10, wherein in step 7), selecting an advertisement displayed as a search result includes earning an incentive in an incentive DB. The method according to any one of claims 10 and 12 to 14, before the custom screen call step of step 3). Checking impressions by member of ads stored in the "Favorites" DB, If the number of impressions exceeds the reference number of times, the advertising database includes a step of replacing the other ads to configure a new custom screen, the method of operating a website search system in which the ads are displayed in search results. The method according to any one of claims 10 to 15, Checking impressions by member of the retrieved ads, If the number of impressions exceeds the reference number of times, the advertising database further comprises the step of outputting the other ads, the website search system operating method in which the ads are displayed in the search results. In the search result output step of step 5) Checking impressions by member of the retrieved ads, If the number of impressions exceeds the reference number of times, the advertising database further comprises the step of outputting the other ads, the website search system operating method in which the ads are displayed in the search results. The method according to any one of claims 10 to 15 and 18, the step of moving to the site Verify that you are a member of the site, If you are a member of the site, automatically log in to the site, If the user is not a member of the site, the member registration support button is generated, and when the user clicks the member registration support button, the search result further includes the step of automatically inputting the member information of the member DB in the site registration form. How to operate a website search system that displays ads on. The method of claim 16, wherein the step of moving to the site Verify that you are a member of the site, If you are a member of the site, automatically log in to the site, If the user is not a member of the site, the member registration support button is generated, and when the user clicks the member registration support button, the search result further includes the step of automatically inputting the member information of the member DB in the site registration form. How to operate a website search system that displays ads on. The method of claim 17, wherein the step of moving to the site Verify that you are a member of the site, If you are a member of the site, automatically log in to the site, If the user is not a member of the site, the member registration support button is generated, and when the user clicks the member registration support button, the search result further includes the step of automatically inputting the member information of the member DB in the site registration form. How to operate a website search system that displays ads on.