JPH11501789A - Visible information reproduction system - Google Patents

Abstract

  (57) [Summary] Digital telephony in a television signal that can be played on a television receiver, for example, to place advertising content in a telecommunications system that is widely accepted by users of the system, for example, widely known worldwide as the Internet. It has been proposed to transmit an address (HTTP) for a server program of a communication network. This transmission is displayed optically to the user in any form (such as a marker or clear text) on the television screen. The address (HTTP) is evaluated by a command from a user so that the contents of the server program and the additional visible information that can be extracted using the server program, particularly the contents of information relating to advertisements, are reproduced on the screen of the television receiver. Is done.

Description

DETAILED DESCRIPTION OF THE INVENTION                          Visible information reproduction system   The present invention relates to digital telecommunications such as the Internet. The present invention relates to a system for reproducing visible information transmitted over a network.   In a digital telecommunications network, the server program is a so-called HTTP Sent under the control of the dress. Characters, with the help of this server program Discover visual information from data services in the form of graphics and / or images Can be found. The server program selected and searched by it The visible information is displayed on the monitor screen of the PC workstation, (Advertising) Reproduced in a situation where acceptance of content is low. Therefore, electronic Publicity is primarily associated with television entertainment services.   In addition, products may be featured in television advertising programs, The price and phone number required to order the goods will be available at the end of the program. Each is shown separately in a list. However, this so-called “television show” Ping says that each television viewer must write down the phone number There is inconvenience. Further, in such a form of television shopping, A direct link between the product displayed on the vision and its price and phone number display Entities may be impaired. Reference DE 44 27 046 A1 contains a television Time-correlated with the contents of the program in the program signal Order products easily by sending additional information at the same time, provide products The method has already been disclosed. Clear characters and the first command by the user If necessary, the graphics information contained in the last received additional information It is played on the television screen for a certain amount of time. During this playback period, the user From the last received additional information in response to the second command The number is played and the phone is automatically connected via modem to receive the order .   On the other hand, an object of the present invention is to provide a telecommunication system of the above-described type with a system. It is to arrange advertisement contents which are widely accepted by users.   This object can be solved by the invention with the features of claim 1. You.   Advantageous features of the system according to the invention are evident from the dependent claims.   The present invention provides a method for informing a viewer while watching a television entertainment program. Superimposed advertisements allow digital telecommunications network users Is based on the idea of increasing the acceptance of advertising content on the part of User presses a push button on a digital telecommunications network, for example the Internet. Press to select the HTTP address of the server program . Essentially, the content of the server program is on the screen of the television receiver Is played, which allows the user to use the digital Content of television advertisements currently flowing from telecommunications networks You can recover more detailed information about It can be reproduced on the screen of the receiver. Technically in the television signal The HTTP address is transmitted as an additional signal that is temporally correlated with the content of the advertisement. The transmission of this additional signal, in any form, requires only a modification for transmission. For example, by superimposing a special marker Can inform the. According to a user's command (by pressing a push button), H The TTP address is read from the television signal and further transmitted to the television receiver. Transmitted to the combined modem. This modem will digitize under the read address. Form a communication link to the telecommunications network. Telecommunications network The digital information signal obtained on the television screen In the case of an analog television receiver, digital / analog conversion of the signal, In the case of a digital television receiver, in addition to the digital / digital conversion of the signal, In each case, synchronization with the clock pulse of the television signal is required.

[Procedure of Amendment] Article 184-8, Paragraph 1 of the Patent Act [Submission date] February 11, 1998 [Correction contents]                               The scope of the claims     1. Characters, graphics and / or images transmitted over the Internet This is a method of reproducing visible information in the form of a web page. The Internet address for the TV program is determined by the television In the television program signal to be reproduced, It is transmitted as an additional signal that is temporally correlated with the content of the It is reproduced as a marker on the screen of the receiver together with the advertising content, and -The Internet address is the television professional's Read from the TV signal and transmitted to the modem connected to the television receiver. This modem sends the contents of the addressed server program to the television To the Internet address read for playback on the receiver screen Configure the connection link to the Internet based on playing the visible information Way.     2. The data signal received from the digital telecommunications network is The television program signal is clipped before being played on the screen of the television receiver. 2. The method according to claim 1, wherein the visible information is synchronized with a lock pulse. Way.

Claims (1)

[Claims]     1. Characters, graphics and text transmitted over digital telecommunications networks And / or a system for reproducing visible information in the form of images. Digital telecommunications network in a television signal reproduced by a television receiver. The address for the server program of the network is transmitted and this address is Screen of the television receiver in any form (such as Optically displayed to the user on the Additional visible information that can be retrieved using ), So that the contents of the address are reproduced on the screen of the television receiver. (HTTP) reproduces the above visible information, which is evaluated based on a command from the user. System.     2. The data signal received from the digital telecommunications network is Before the television signal is reproduced on the screen of the television receiver, 3. The system for reproducing visible information according to claim 1, wherein the system is synchronized with the pulse. Stem.