JPH11155137A - Advertisement addition selection system for pay channel - Google Patents
Advertisement addition selection system for pay channelInfo
- Publication number
- JPH11155137A JPH11155137A JP9335003A JP33500397A JPH11155137A JP H11155137 A JPH11155137 A JP H11155137A JP 9335003 A JP9335003 A JP 9335003A JP 33500397 A JP33500397 A JP 33500397A JP H11155137 A JPH11155137 A JP H11155137A
- Authority
- JP
- Japan
- Prior art keywords
- advertisement
- program
- video
- advertisements
- pay channel
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000004891 communication Methods 0.000 claims abstract description 18
- 230000000694 effects Effects 0.000 abstract description 5
- 238000009434 installation Methods 0.000 abstract 1
- 238000007792 addition Methods 0.000 description 4
- 238000009826 distribution Methods 0.000 description 3
- 230000005540 biological transmission Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 1
- 238000000034 method Methods 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、ディジタル衛星放
送等において提供されている番組ごとに視聴料を要す
る、いわゆる有料チャンネルにおける視聴者−放送通信
事業者−広告代理業者−広告依頼主を結ぶ番組配信シス
テムに関し、特に視聴者にとっては番組視聴料が減額さ
れ得るメリットがあるとともに、広告依頼主及び広告代
理業者にとっては視聴者が実際に広告を観た件数に応じ
た明瞭な出稿料となることで、有料チャンネルの発展に
大いに寄与することのできる有料チャンネルに対する広
告付加選択システムに関するものである。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a so-called pay channel, which requires a viewing fee for each program provided in digital satellite broadcasting or the like. With regard to the distribution system, there is an advantage that the program viewing fee can be reduced especially for the viewer, and for the advertiser and the advertising agency, it will be a clear placement fee according to the number of viewers actually watching the advertisement The present invention relates to a system for additionally selecting an advertisement for a pay channel, which can greatly contribute to the development of the pay channel.
【０００２】[0002]
【従来の技術】現在、衛星ディジタル放送等において、
番組ごとに視聴料を要する有料チャンネルが提供されて
いる。この有料チャンネルとは、衛星ディジタル放送に
あってはＩＲＤと称される受信装置にアンテナと電話回
線が接続されており、通信衛星から送信された電波を受
信装置が受信してテレビに番組を映す際に、視聴者が受
信装置で有料チャンネルを選択すると画面には有料視聴
に同意する場合の操作が表示される。視聴者が、その指
示に従い有料視聴に同意する操作を行うと、番組が視聴
可能になるとともに、受信装置内にセットされているＩ
Ｃカードに当該番組を視聴したことが記録される。放送
通信事業者の管理するコンピュータは、１ヵ月ごとに電
話回線を通じて前記受信装置内のＩＣカードにアクセス
し、視聴料を算出し視聴者に請求するものである。2. Description of the Related Art At present, in satellite digital broadcasting and the like,
Paid channels that require a viewing fee for each program are provided. In the pay channel, an antenna and a telephone line are connected to a receiving device called an IRD in satellite digital broadcasting, and the receiving device receives radio waves transmitted from a communication satellite and displays a program on a television. At this time, when the viewer selects a pay channel on the receiving device, an operation for agreeing to pay viewing is displayed on the screen. When the viewer performs an operation of agreeing to pay viewing in accordance with the instruction, the program can be viewed and the I / O set in the receiving device is set.
The fact that the program was viewed is recorded on the C card. The computer managed by the broadcast communication carrier accesses the IC card in the receiving device via a telephone line every month, calculates a viewing fee, and charges the viewer.
【０００３】[0003]
【発明が解決しようとする課題】民間放送では、一般に
番組に広告を付加し広告依頼主から出稿料を得ること
で、視聴者は視聴料を支払うことなく無料チャンネルと
して番組を視聴できるが、上述した有料チャンネルには
広告が含まれない分視聴者は番組だけを純粋に鑑賞でき
る反面、視聴者自身がコストを負うこととなる。またこ
の有料チャンネルは、当然のことながら有料でも観たい
と思わせる種々の魅力有る番組からなるものである。In a commercial broadcast, viewers can view a program as a free channel without paying a viewing fee by generally adding an advertisement to a program and obtaining an advertisement fee from an advertisement client. While the paid channel does not include advertisements, the viewer can purely watch only the program, but the viewer himself bears the cost. The pay channel is, of course, composed of various attractive programs that the user wants to watch even for pay.
【０００４】しかしながら、有料チャンネルにおける魅
力有る番組をなるべくローコストで視聴したいという視
聴者も数多く存在する。ただし、広告が含まれない番組
だけの鑑賞を望む視聴者も当然のことながら存在するこ
とから、一律に番組に広告を付加することはできない。
そこで放送通信事業者としては、広告が含まれない番組
と広告を付加した番組の２番組を揃えれば、番組構成に
バラエティを持たせられるのであるが、広告が含まれな
い有料チャンネルと広告を付加したローコストチャンネ
ルの２つのチャンネルを持つことは配信コストが２倍に
なることから実際には不可能なことであった。また、広
告依頼主や広告代理業者にとっては、従来の広告の出稿
料は、番組の配信時間帯に応じて設定されているもの
の、必ずしも実際の広告効果を反映したものとはいえな
かった。[0004] However, there are many viewers who want to view attractive programs on pay channels at the lowest possible cost. However, since there is naturally a viewer who wants to watch only a program that does not include an advertisement, an advertisement cannot be uniformly added to a program.
Therefore, as a broadcast communication service provider, if two programs, a program that does not include an advertisement and a program to which an advertisement is added, are prepared, a variety of program configurations can be provided. Having two low cost channels was actually impossible because of the doubling of the distribution cost. In addition, for advertisement requesters and advertisement agencies, the conventional advertisement placement fee is set according to the program distribution time slot, but does not necessarily reflect the actual advertising effect.
【０００５】そこで本発明は、これらの問題を解決すべ
く、チャンネル数を増やさずにローコストで広告が含ま
れない番組と広告が含まれる番組とを視聴者が選択し得
ることができ、また広告効果が反映される広告の出稿料
という従来にない的確で明瞭な料金システムとすること
ができる有料チャンネルに対する広告付加選択システム
を構築することを目的とする。[0005] In order to solve these problems, the present invention enables a viewer to select a low cost advertisement-free program and an advertisement-containing program without increasing the number of channels. It is an object of the present invention to construct an advertisement addition and selection system for a pay channel, which can provide an unprecedented accurate and clear charge system of an advertisement placement fee that reflects an effect.
【０００６】[0006]
【課題を解決するための手段】上記目的を達成するた
め、本発明の有料チャンネルに対する広告付加選択シス
テムは、番組ごとに視聴料を要する有料チャンネルの視
聴開始時に広告を付加した映像と広告のない映像のどち
らかを視聴者に選択させ、視聴者が広告を付加した映像
を選択した場合には広告を付加しない映像を選択した場
合と同一のチャンネルにおいてその番組映像に広告映像
を付加するとともに、当該有料チャンネルの放送通信管
理設備には視聴者ごとに広告を付加した番組についての
視聴料を減額して演算する演算装置を設けたことを特徴
とするものである。In order to achieve the above object, the present invention provides a system for selecting and adding an advertisement to a pay channel, wherein a video and an advertisement without an advertisement are added at the start of viewing of a pay channel requiring a viewing fee for each program. Let the viewer select one of the images, and if the viewer selects the video with the advertisement added, add the advertisement video to the program video on the same channel as when selecting the video without the advertisement, The broadcast communication management facility for the pay channel is provided with an arithmetic unit for reducing and calculating a viewing fee for a program to which an advertisement is added for each viewer.
【０００７】また、有料チャンネルの放送通信管理設備
の演算装置は、番組に付加された広告の数に応じて広告
の出稿料を設定すべく番組ごとに付加された広告の数を
計数してもよい。[0007] Further, the arithmetic unit of the pay-channel broadcast communication management equipment also counts the number of advertisements added for each program in order to set an advertisement placement fee according to the number of advertisements added to the program. Good.
【０００８】また、有料チャンネルを受信する視聴者の
管理する受信装置は、有料チャンネルの視聴開始時に受
像機に対し広告を付加しない若しくは広告を付加するの
どちらかを選択する画面を出力してもよい。[0008] Further, the receiving apparatus managed by the viewer who receives the pay channel may output a screen for selecting whether to add an advertisement or an advertisement to the receiver at the start of viewing the pay channel. Good.
【０００９】[0009]
【発明の実施の形態】図１は、本発明の有料チャンネル
に対する広告付加選択システムの概要を示しており、本
実施例にあっては衛星ディジタル放送システムを例にと
り以下に説明する。図中１は、視聴者が管理し衛星ディ
ジタル放送の有料チャンネルを受信する受信装置、２は
視聴者が管理し受信装置１から出力される映像信号を映
しだすテレビ受像機、３は有料チャンネルを配信・管理
する放送通信事業者の放送通信管理設備、４は放送通信
事業者と広告依頼主５との間に介在する広告代理業者、
６は放送通信管理設備３から視聴者の受信装置１へ番組
を配信する情報伝送手段である。DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows an outline of an advertisement addition and selection system for a pay channel according to the present invention. In this embodiment, a satellite digital broadcasting system will be described below as an example. In the figure, reference numeral 1 denotes a receiver which is managed by a viewer and receives a pay channel of a satellite digital broadcast, 2 denotes a television receiver which is controlled by a viewer and projects a video signal output from the receiver 1, and 3 denotes a pay channel. A broadcast communication management facility of a broadcast communication company that distributes and manages, 4 is an advertising agency interposed between the broadcast communication company and the advertisement client 5,
Reference numeral 6 denotes information transmission means for distributing a program from the broadcast communication management facility 3 to the receiver 1 of the viewer.
【００１０】まず視聴者が、受信装置１とテレビ受像機
２を用いて有料チャンネルを選択し番組を受信すると、
受信装置１はテレビ受像機２に対し、このチャンネルの
番組に広告を付加しない若しくは広告を付加するのどち
らかを選択する画面を出力する。この際、番組に広告を
付加しない場合の視聴料、及び広告を付加する場合の視
聴料の双方を表示してもよい。First, when a viewer selects a pay channel using the receiving device 1 and the television receiver 2 and receives a program,
The receiving device 1 outputs to the television receiver 2 a screen for selecting either not adding an advertisement or adding an advertisement to the program of this channel. At this time, both the viewing fee when the advertisement is not added to the program and the viewing fee when the advertisement is added may be displayed.
【００１１】視聴者が、受信装置１に対し番組に広告を
付加しない方を選択指定すると、広告が付加されない通
常の有料チャンネルとして番組が視聴可能となる。この
場合には所定の通常視聴料が課金され、具体的にはこの
有料チャンネルの番組を広告を付加せずに視聴したとい
うデータとして受信装置１に内蔵したＩＣカード等のメ
モリー手段７に記録される。。[0011] If the viewer selects and designates the receiving apparatus 1 not to add an advertisement to the program, the program can be viewed as a normal pay channel to which no advertisement is added. In this case, a predetermined normal viewing fee is charged, and specifically, data indicating that the program of the pay channel was viewed without adding an advertisement is recorded in the memory means 7 such as an IC card built in the receiving device 1. You. .
【００１２】一方視聴者が、受信装置１に対し番組に広
告を付加する方を選択指定すると、受信装置１は番組の
映像信号に、番組の映像信号の隙間を利用して送信され
る広告の映像信号をかぶせてテレビ受像機２に出力す
る。この広告の例としては、たとえば画面の下方部分に
は広告依頼主５の商品・サービス等を宣伝する文字図形
等からなる広告が右から左へとスクロール表示されるも
のなどである。この場合には所定の通常視聴料から減額
若しくは無料化されて課金され、具体的にはこの有料チ
ャンネルの番組を広告を付加して視聴したというデータ
として受信装置１のメモリー手段７に記録される。On the other hand, when the viewer selects and designates the receiving apparatus 1 to add an advertisement to the program, the receiving apparatus 1 converts the advertisement of the advertisement transmitted using the gap between the video signals of the program into the video signal of the program. The video signal is overlaid and output to the television receiver 2. As an example of this advertisement, for example, an advertisement composed of text and graphics for advertising the product / service of the advertisement client 5 is scroll-displayed from right to left in the lower part of the screen. In this case, the fee is reduced or reduced from a predetermined normal viewing fee, and specifically, the program of the pay channel is recorded in the memory means 7 of the receiving device 1 as data indicating that the program was viewed with an advertisement added thereto. .
【００１３】８は、有料チャンネルの放送通信管理設備
３に視聴者ごとに広告を付加した番組についての視聴料
を演算する演算装置であり、この演算装置８は１ヵ月ご
とに電話回線９を通じて受信装置１内のメモリー手段７
にアクセスして視聴料を算出し、放送通信事業者は視聴
者に対して視聴料請求を行うものである。また、演算装
置８は番組ごとに番組に広告を付加させた件数を演算す
ることができるので、広告代理業者４は広告依頼主５に
対し広告付加件数、すなわち広告ビラの配布枚数と同様
に広告の配信数に対応した広告の出稿料を請求すること
もできる。さらに演算装置８は、上述した視聴料や出稿
料を演算するのみならず、番組ごとの視聴者の各種属性
を統計処理することも可能である。Reference numeral 8 denotes an arithmetic unit for calculating a viewing fee for a program in which an advertisement is added for each viewer to the broadcast communication management equipment 3 of the pay channel, and the arithmetic unit 8 receives the program via the telephone line 9 every month. Memory means 7 in device 1
To calculate the viewing fee, and the broadcast communication carrier charges the viewing fee to the viewer. Further, since the arithmetic unit 8 can calculate the number of advertisements added to the program for each program, the advertising agency 4 gives the advertisement requester 5 the same number of advertisement additions, that is, the same number of advertisements as the number of advertisement leaflets distributed. It is also possible to charge an advertisement placement fee corresponding to the number of distributions. Further, the arithmetic unit 8 can not only calculate the above-mentioned viewing fee and advertisement fee but also perform statistical processing on various attributes of the viewer for each program.
【００１４】有料チャンネルを配信・管理する放送通信
事業者は、番組に広告を付加した分視聴者からの視聴料
が減るものの、広告代理業者４がその減額分に対応する
額を広告依頼主５から出稿料として受け取って放送通信
事業者に補填するものである。[0014] The broadcast communication company that distributes and manages pay channels reduces the viewing fee from viewers by adding an advertisement to a program, but the advertising agency 4 determines the amount corresponding to the reduced amount by the advertisement requester 5. Is to be received as an advertisement fee from the broadcasting company.
【００１５】これにより、視聴者にとっては有料チャン
ネルの魅力有る番組をなるべくローコストで視聴したい
という要望が満たされ、視聴機会の増大が見込まれ、ま
た放送通信事業者にとっては、通常の広告が含まれない
番組に加え、広告が含まれる番組をチャンネル数を増や
すことなく配信することが可能となり、番組構成にバラ
エティを持たせることができる。さらに、広告依頼主５
及び広告代理業者４にあっては、広告の出稿料を視聴者
が実際に広告を観た件数に対応させる、すなわち広告効
果を反映した出稿料という従来にない的確で明瞭な料金
システムを構築することができる。This satisfies the desire for viewers to view the attractive programs of the pay channel at as low a cost as possible, and is expected to increase viewing opportunities. For broadcast communication operators, ordinary advertisements are included. It is possible to distribute programs including advertisements without increasing the number of channels in addition to non-existent programs, thereby providing a variety of program configurations. Advertiser 5
And the advertising agency 4 establishes an unprecedented, accurate and clear pricing system in which the advertising fee is made to correspond to the number of viewers who actually viewed the advertisement, that is, the advertising fee reflecting the advertising effect. be able to.
【００１６】尚、本実施例にあっては、衛星ディジタル
放送システムを例にとり説明したが、勿論これに限定さ
れるものではなく、例えばＣＡＴＶ等の有線放送等であ
ってもよいものである。In this embodiment, a satellite digital broadcasting system has been described as an example. However, the present invention is not limited to this. For example, a cable broadcasting such as CATV may be used.
【００１７】また、広告の表示方法にあっても、上述し
たスクロール表示に限定されないことはもちろんであ
る。Also, the method of displaying the advertisement is not limited to the scroll display described above.
【００１８】[0018]
【発明の効果】以上詳述した如く、本発明の有料チャン
ネルに対する広告付加選択システムによれば、視聴者に
あっては有料チャンネルの魅力有る番組をなるべくロー
コストで視聴したいという要望が満たされて視聴機会の
増大が見込まれるとともに、放送通信事業者にとっては
通常の広告が含まれない番組に加え、広告が含まれる番
組をチャンネル数を増やすことなく配信することが可能
となり、番組構成にバラエティを持たせることができ、
ひいては有料チャンネルの発展に大いに寄与することが
できるものである。As described above in detail, according to the advertisement additional selection system for a pay channel of the present invention, the viewer is satisfied with the desire to view the attractive program of the pay channel at the lowest possible cost. Opportunities are expected to increase, and for broadcasters, in addition to programs that do not include ordinary advertisements, it is possible to distribute programs that include advertisements without increasing the number of channels, and have a variety of program configurations Can be
As a result, it can greatly contribute to the development of paid channels.
【００１９】また、有料チャンネルの放送通信管理設備
の演算装置が、番組に付加された広告の数に応じて広告
の出稿料を設定すべく番組ごとに付加された広告の数を
計数することとした場合には、広告依頼主及び広告代理
業者にあっては、広告の出稿料を視聴者が実際に広告を
観た件数に対応させる、すなわち広告効果を反映した出
稿料という従来にない的確で明瞭な料金システムを構築
することができる。The arithmetic unit of the pay channel broadcast communication management equipment counts the number of advertisements added to each program in order to set an advertisement placement fee according to the number of advertisements added to the program. In this case, the advertising client and the advertising agency must make the ad placement fee correspond to the number of times the viewer actually saw the ad, that is, the ad placement fee that reflects the advertising effect is an unprecedented accuracy. A clear fee system can be built.
【図１】本発明の有料チャンネルに対する広告付加選択
システムの説明図である。FIG. 1 is an explanatory diagram of an advertisement addition / selection system for a pay channel according to the present invention.
１ 受信装置 ２ テレビ受像機 ３ 放送通信管理設備 ４ 広告代理業者 ５ 広告依頼主 ６ 情報伝送手段 ７ メモリー手段 ８ 演算装置 ９ 電話回線 DESCRIPTION OF SYMBOLS 1 Receiving apparatus 2 Television receiver 3 Broadcasting communication management equipment 4 Advertising agency 5 Advertising client 6 Information transmission means 7 Memory means 8 Arithmetic unit 9 Telephone line
Claims (3)
ルの視聴開始時に広告を付加した映像と広告のない映像
のどちらかを視聴者に選択させ、視聴者が広告を付加し
た映像を選択した場合には広告を付加しない映像を選択
した場合と同一のチャンネルにおいてその番組映像に広
告映像を付加するとともに、当該有料チャンネルの放送
通信管理設備には視聴者ごとに広告を付加した番組につ
いての視聴料を減額して演算する演算装置を設けたこと
を特徴とする有料チャンネルに対する広告付加選択シス
テム。1. When a viewer selects one of a video with an advertisement and a video without an advertisement at the start of viewing a pay channel requiring a viewing fee for each program, and the viewer selects a video with an advertisement. The advertisement video is added to the program video on the same channel as when the video to which no advertisement is added is selected, and the broadcast communication management facility of the pay channel is charged for each viewer with the advertisement fee for the program to which the advertisement is added. An advertisement addition / selection system for a pay channel, characterized by comprising a calculation device for calculating by reducing the amount.
算装置は、番組に付加された広告の数に応じて広告の出
稿料を設定すべく番組ごとに付加された広告の数を計数
することを特徴とする請求項１記載の有料チャンネルに
対する広告付加選択システム。2. The arithmetic unit of a pay channel broadcast communication management facility counts the number of advertisements added to each program in order to set an advertisement placement fee according to the number of advertisements added to the program. 2. The system according to claim 1, wherein the advertisement is added to the pay channel.
する受信装置は、有料チャンネルの視聴開始時に受像機
に対し広告を付加しない若しくは広告を付加するのどち
らかを選択する画面を出力することを特徴とする請求項
１記載の有料チャンネルに対する広告付加選択システ
ム。3. A receiving device managed by a viewer receiving a pay channel may output a screen for selecting whether to add no advertisement or to add an advertisement to the receiver at the start of viewing of the pay channel. 2. The system according to claim 1, wherein the advertisement is added to the pay channel.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP9335003A JPH11155137A (en) | 1997-11-19 | 1997-11-19 | Advertisement addition selection system for pay channel |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP9335003A JPH11155137A (en) | 1997-11-19 | 1997-11-19 | Advertisement addition selection system for pay channel |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JPH11155137A true JPH11155137A (en) | 1999-06-08 |
Family
ID=18283658
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP9335003A Pending JPH11155137A (en) | 1997-11-19 | 1997-11-19 | Advertisement addition selection system for pay channel |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JPH11155137A (en) |
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-
1997
- 1997-11-19 JP JP9335003A patent/JPH11155137A/en active Pending
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