JPH11143966A - Electronic sales promotion / negotiation method and its implementation system - Google Patents

Abstract

(57) [Summary] [Problem] To provide a technology capable of efficiently performing sales promotion and negotiation business. [MEANS FOR SOLVING PROBLEMS] Electronic sales promotion / sales between a seller and a buyer of a product through a network.
A business negotiation method, wherein product information corresponding to a specific keyword is searched and read, a buyer who satisfies the conditions of a specific proposal rule is determined as a proposal destination, and the read product information is determined as the determined proposal destination. To the seller, receiving the transmitted product information and transmitting a response indicating whether or not the product is necessary from the proposal destination to the seller, receiving the transmitted response from the proposal destination, and receiving an order processing or alternative product search. The processing is performed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic sales promotion and business negotiation system in which a seller company sells goods to a buyer company and conducts sales promotion and negotiations on a computer network, and particularly relates to a supermarket and a convenience store. A system that conducts sales promotion and business negotiations on a computer network between a distributor that sells goods and services as described above and a distributor that supplies products to the seller such as a wholesaler, In addition, management of information such as enormous and secure product information and customer information on a computer network, and electronic sales promotion at a third-party organization that supports sales promotion and business negotiations between buyers and sellers. It relates to technology that is effective when applied to a business negotiation system.

[0002]

2. Description of the Related Art As a conventional business negotiation system, there is a system for supporting product description using a portable computer. This is to display product information indicating the classification, shape and size of the product, and additional information indicating the nature of the product such as for children or for summer, on the display of the portable computer to explain the product. In this case, the seller and the buyer face each other.

As a system for exchanging product information on a network, as described in “Basic Seminar JICFS and Standard POS, July 1993, Distribution System Development Center, Distribution Code Center” ,
JICFS operated by Distribution System Development Center
(JAN Item Code File Service
e) and other database systems. In many cases, such product information is used in the field of commercial distribution and logistics such as order placement.

[0004] Further, from the viewpoint of creating a database of image information of commodities, "Information on EC Product Image Information System Promotion Council Activities, EC Product Image Information System Promotion Council"
"SP ² " as described in the above. However, this is only one-way information from sellers to buyers, such as sales support and new product information.

[0005] On the other hand, a distribution VAN center is a third-party organization that manages a huge amount of product information and networks and provides ancillary services. Generally, the services of the VAN center are mainly focused on support in the field of commercial distribution such as agency of ordering business.

[0006]

In a conventional business negotiation system using a portable computer, a seller and a buyer face each other, and therefore, there is a problem that a lot of travel and waiting time occur for the business negotiation. is there.

[0007] A negotiation is an act of a seller and a buyer deciding to purchase or non-purchase a product after negotiation.
It is not sufficient as a business negotiation system to transmit information in only one direction, such as the provision of product information utilizing the network as mentioned above.

[0008] Further, with regard to a third party organization that manages the product information and the network, the business procedure after the product purchase decision is performed, such as the ordering and settlement business, but before the product purchase decision. Has not been able to provide sufficient support for sales promotion and business negotiations.

An object of the present invention is to solve the above-mentioned problems and to provide a technique capable of efficiently performing sales promotion and negotiation business.

Another object of the present invention is to provide a technique capable of reducing the burden on a seller when conducting sales promotion and business negotiations with a buyer.

[0011]

SUMMARY OF THE INVENTION The present invention relates to an electronic sales promotion / negotiation system for performing sales promotion / negotiation business between a seller and a buyer of a product via a network, and a product characteristic corresponding to a specific keyword. Is transmitted to a buyer who satisfies a specific proposal rule, and a response indicating whether or not the product is necessary is received from the buyer, and order processing or proposal of a substitute product is performed.

The proposal content setting processing section of the electronic sales promotion and negotiation system of the present invention specifies a specific keyword and a proposal rule, searches and reads out merchandise information corresponding to the specific keyword by the matching processing section, and customizes it. The processing unit determines a buyer who satisfies the conditions of the proposal rule as a proposal destination and sets the proposal content.

The proposal transmission processing unit transmits the product information read by the matching processing unit to the proposal destination determined by the customization processing unit via a network such as the Internet, and the proposal reception processing unit of the proposal destination The transmitted product information is received, and a response indicating whether the product is necessary is transmitted to the seller via the network.

The seller's response reception processing unit receives a response to the transmitted product information from the proposal destination, and performs an order receiving process or a substitute product search process according to the content of the response.

As described above, according to the electronic sales promotion and negotiation system of the present invention, sellers and buyers exchange product information and their responses in a two-way manner on the network, so that sales promotion and negotiation operations are performed efficiently. It is possible.

[0016]

BEST MODE FOR CARRYING OUT THE INVENTION An electronic sales promotion / negotiation system according to one embodiment for conducting sales promotion and negotiations between a seller company and a buyer company via a service provider on a network will be described below.

FIG. 1 is a diagram showing a schematic configuration of an electronic sales promotion / negotiation system according to this embodiment. As shown in FIG. 1, the electronic sales promotion / negotiation system according to the present embodiment includes a seller company computer 110 and a service provider computer 120.
And a buyer company computer 130 and an information communication network 140.

The seller company-side computer 110 is a computer that executes processing on the seller company side for conducting sales promotion and negotiations. The service provider computer 120 is a computer that executes processing on the service provider side for conducting sales promotion and negotiations.

The buyer company computer 130 is a computer that executes processing on the buyer company side for conducting sales promotion and business negotiations. The information communication network 140 is a communication network such as the Internet that connects the three seller company computers 110, the service provider computer 120, and the buyer company computer 130 that are distributed and arranged.

The seller company's computer 110 has a CPU 11
1, a memory 112, a magnetic disk device 113, an input device 114, a display device 115, a CD-R
OM device 116.

The CPU 111 is a computer 110 of the seller company.
This is a processing device that controls the entire operation. The memory 112 is a storage device for loading various processing programs including a processing program for conducting sales promotion and negotiations. The magnetic disk device 113 is a device that stores various processing programs to be executed by the seller company computer 110 and data of various tables.

The input device 114 is a computer 11 of the seller company.
0 is a device for inputting an operation instruction or the like. The display device 115 is a device that displays the processing contents of the seller company computer 110. The CD-ROM device 116 is a device that reads a CD-ROM in which various processing programs executed by the seller company computer 110 are stored.

The magnetic disk drive 113 has a proposed merchandise table 150, a customer attribute table 151, a response table 152, and a rule table 153.

The proposed merchandise table 150 is a table for storing merchandise candidates to be proposed from a seller company to a buyer company. The customer attribute table 151 is a table for storing attribute information of customers of the seller company.

The response table 152 is a table for storing a log of a response to a proposal from a buyer company. The rule table 153 is a table for storing proposal rules, which are rules for determining a customer company as a proposal destination and the number of proposed products.

The seller company computer 110 has a browser processing section 160, a proposal content setting processing section 161 and a response receiving processing section 162.

The browser processing unit 160 is a processing unit that communicates with the service provider computer 120 and the buyer company computer 130 to transmit and receive data necessary for sales promotion and negotiation processing. Proposal content setting processing unit 161
Is a processing unit for setting a proposal content by designating a specific keyword and a proposal rule. The response reception processing unit 162 is a processing unit that receives a response to the transmitted product information from the proposal destination and performs order receiving processing or alternative product search processing.

A program for causing the seller company computer 110 to function as the browser processing unit 160, the proposal content setting processing unit 161 and the response receiving processing unit 162 is a CD-R.
After being recorded on a recording medium such as an OM and stored on a magnetic disk or the like, it is assumed to be loaded into a memory and executed. The medium on which the program is recorded may be a medium other than the CD-ROM.

The service provider computer 120 is
CPU 121, memory 122, magnetic disk device 1
23, an input device 124, and a display device 125
And a CD-ROM device 126.

The CPU 121 is a processing device for controlling the operation of the entire service provider computer 120. The memory 122 is a storage device for loading various processing programs including a processing program for conducting sales promotion and negotiations.

The magnetic disk device 123 is a device for storing various processing programs executed by the service provider computer 120 and data of various tables. The input device 124 is a device for inputting operation instructions and the like to the service provider computer 120.

The display device 125 is a device for displaying the processing contents of the service provider computer 120. The CD-ROM device 126 is a device that reads a CD-ROM in which various processing programs executed by the service provider computer 120 are stored.

The magnetic disk device 123 has a product table 170, a product image table 171, a proposal history table 172, and a thesaurus table 173.

The product table 170 stores product categories, names,
It is a table that stores product information such as price and characteristics,
It is a table having a master role of a product. The product image table 171 is a table for storing image data of a product.

The proposal history table 172 is a table for managing the history of proposals made by a seller company to a buyer company. The thesaurus table 173 is a table that stores words closely related to keywords.

The service provider computer 120
Are the server processing unit 180 and the matching processing unit 181
, The customization processing unit 182, and the proposal transmission processing unit 18
And 3.

The server processing unit 180 is a processing unit that communicates with the seller company computer 110 and the buyer company computer 130 to transmit and receive data necessary for sales promotion and negotiation processing. The matching processing unit 181 is a processing unit that reads out product information corresponding to the keyword received from the proposal content setting processing unit 161 and transmits the product information to the seller company computer 110.

The customization processing unit 182 is a processing unit that determines a buyer who satisfies the conditions of the proposal rule received from the proposal content setting processing unit 161 as a proposal destination. The proposal transmission processing unit 183 is a processing unit that transmits the product information read by the matching processing unit 181 to the proposal destination determined by the customization processing unit 182.

A program for causing the service provider computer 120 to function as the server processing unit 180, the matching processing unit 181, the customization processing unit 182, and the proposal transmission processing unit 183 is recorded on a recording medium such as a CD-ROM and stored on a magnetic disk or the like. And then loaded into memory and executed. The medium on which the program is recorded may be a medium other than the CD-ROM.

The computer 130 of the buyer company
1, a memory 132, a magnetic disk device 133, an input device 134, a display device 135, a CD-R
OM device 136.

The CPU 131 is the computer 130 of the buyer company.
This is a processing device that controls the entire operation. The memory 132 is a storage device for loading various processing programs including a processing program for conducting sales promotion and negotiations. The magnetic disk device 133 is a device that stores various processing programs executed by the buyer company computer 130 and data of various tables.

The input device 134 is the computer 13 of the buyer company.
0 is a device for inputting an operation instruction or the like. The display device 135 is a device that displays the processing contents of the computer 130 of the buyer company. The CD-ROM device 136 is a device that reads a CD-ROM in which various processing programs executed by the buyer company computer 130 are stored.

The buyer company computer 130 has a browser processing unit 190 and a proposal reception processing unit 191.

The browser processing unit 190 is a processing unit that communicates with the computer 110 on the seller company side and the computer 120 on the service provider side to transmit and receive data and the like necessary for sales promotion and negotiation processing. The proposal reception processing unit 191 is a processing unit that receives the product information transmitted from the proposal transmission processing unit 183 and transmits a response indicating whether the product is necessary to the seller.

A program for causing the buyer company computer 130 to function as the browser processing unit 190 and the proposal reception processing unit 191 is recorded on a recording medium such as a CD-ROM, stored on a magnetic disk or the like, and then loaded into the memory. Shall be executed. The medium on which the program is recorded may be a medium other than the CD-ROM.

Although the electronic sales promotion and negotiation system of this embodiment has the service provider computer 120, the seller company computer 110 is provided with the function of the service provider computer 120, and the seller company computer 110 is connected to the seller company computer 110. It may be configured to include the buyer company computer 130.

FIG. 2 shows a proposed product table 15 according to the present embodiment.
It is a figure showing an example of 0. As shown in FIG. 2, the proposed product table 150 of the present embodiment stores the proposed keyword storage section 20.
1, a product storage section 202, and a comment storage section 203.

The proposed keyword storage field 201 is a field for storing a proposed keyword which is a keyword used when a product is proposed to a buyer company. The product storage column 202 is a column for storing a plurality of product IDs for identifying proposed products corresponding to the proposed keywords in the proposed keyword storage column 201. The comment storage column 203 is a column for storing a comment on a proposal corresponding to the proposal keyword.

FIG. 3 shows a customer attribute table 1 according to the present embodiment.
It is a figure showing an example of 51. As shown in FIG. 3, the customer attribute table 151 of the present embodiment has a customer ID storage column 30.
1, customer name storage column 302, and business type storage column 303
, Location name storage column 304, and sales floor area storage column 305
And

The customer ID storage column 301 is a column for storing a customer ID for identifying a customer. The customer name storage column 302 is a column for storing the name of the customer corresponding to the customer ID in the customer ID storage column 301. Business type storage column 30
Reference numeral 3 denotes a column for storing the name of the business type to which the customer corresponding to the customer ID belongs, such as “SM” representing a supermarket.

The location name storage field 304 is a field for storing the location name such as “station front” of the customer's store corresponding to the customer ID. The sales floor area storage column 305 indicates the customer ID.
This is a column for storing the sales floor area of the customer's store corresponding to the above.

FIG. 4 is a diagram showing an example of the response table 152 according to this embodiment. As shown in FIG. 4, the response table 152 of the present embodiment includes a proposal ID storage section 401 and a product ID.
It has a storage section 402 and a response storage section 403.

The proposal ID storage column 401 is a column for storing a proposal ID for identifying a proposal. Commodity ID storage field 402
Is a column for storing a product ID for identifying a proposed product corresponding to the proposal ID in the proposal ID storage column 401. The response storage column 403 is a column for storing a flag indicating a response from the buyer company to the proposed product corresponding to the proposal ID.

As shown in FIG. 4, the response table 152 has a product ID storage field 402 and a response storage field 40 for storing the product IDs and the response flags for all the proposed products.
3 are provided.

Note that “necessary” in the response storage column 403 indicates that a response indicating that the product corresponding to the product ID is required has been received from the buyer company, and similarly, “unnecessary” indicates that the product is This indicates that a response indicating that the product corresponding to the ID is unnecessary is received from the buyer company.

FIG. 5 shows the rule table 153 of this embodiment.
It is a figure showing an example of. As shown in FIG. 5, the rule table 153 according to the present embodiment includes a rule ID storage
It has an F section storage section 502 and a THEN section storage section 503.

The rule ID storage column 501 is a column for storing a rule ID for identifying a proposed rule. The IF section storage section 502 is a section for storing a condition section indicating a condition for establishing a proposal rule corresponding to the rule ID in the rule ID storage section 501. A THEN section storage section 503 is a section for storing a conclusion section indicating the number of products selected when the condition section of the IF section storage section 502 corresponding to the rule ID is satisfied.

FIG. 6 is a diagram showing an example of the product table 170 of the present embodiment. As shown in FIG. 6, the product table 170 of the present embodiment has a product ID storage column 601, a product classification storage column 602, a product name storage column 603, a price storage column 604, and a product characteristic storage column 605. doing.

The product ID storage column 601 is a column for storing a product ID for identifying a product. Commodity classification storage column 602
Is a column for storing the product classification to which the product corresponding to the product ID in the product ID storage column 601 belongs. The product name storage column 603 is a column for storing the name of the product corresponding to the product ID.

The price storage column 604 is a column for storing the price of the product corresponding to the product ID. Commodity characteristic storage column 60
5 is “for children” of the product corresponding to the product ID,
This is a column for storing a plurality of characteristics such as “natural orientation” and “hiking”.

FIG. 7 shows a product image table 17 according to this embodiment.
FIG. 3 is a diagram showing an example of the first example. As shown in FIG. 7, the product image table 171 of the present embodiment includes a product ID storage column 701,
A product image storage section 702 is provided.

A product ID storage column 701 is a column for storing a product ID for identifying a product. Product image storage column 702
Is a column for storing image data of a product corresponding to the product ID in the product ID storage column 701.

FIG. 8 shows the proposal history table 17 of the present embodiment.
FIG. 2 is a diagram showing an example of the second example. As shown in FIG. 8, the proposal history table 172 of the present embodiment includes a proposal ID storage
It has a proposal destination storage section 802 and a proposed product storage section 803.

The proposal ID storage column 801 is a column for storing a proposal ID for identifying a proposal. The proposal destination storage column 802 is a column for storing the proposal destination of the proposal corresponding to the proposal ID in the proposal ID storage column 801. The proposed product storage column 803 is a column for storing a plurality of product IDs for identifying a proposed product corresponding to the proposed ID.

FIG. 9 shows a thesaurus table 1 of this embodiment.
FIG. 73 is a diagram illustrating an example of a 73. As shown in FIG. 9, the thesaurus table 173 of the present embodiment includes a key storage
A related word storage column 902 is provided.

The key storage column 901 is a column for storing words corresponding to keywords for searching for product information. The related word storage section 902 is a section for storing a plurality of words closely related to the words stored in the key storage section 901.

FIG. 10 is a flowchart showing a processing procedure of the electronic sales promotion and negotiation system of this embodiment. FIG.
1 to 18 show examples of screen images output by the display device 115 or the display device 135. Hereinafter, according to these figures, the seller company side computer 11
0, the electronic sales promotion and negotiation system in the service provider computer 120 and the buyer company computer 130 will be described.

The browser processing unit 160 of the computer 110 of the seller company in the electronic sales promotion / negotiation system of the present embodiment.
Is sent from the server processing unit 180 of the service provider computer 120 to the HTML (Hyper
Text Markup Language) file is received, and a search screen for searching for a proposed product is displayed on the display device 115.

FIG. 11 is a diagram showing an output example of a search screen for a proposed product of the present embodiment. As shown in FIG. 11, the proposed product search screen 1100 of the present embodiment includes an input area 1101 and
It has an input area 1102 and an execute button 1103.

An input area 1101 is an area for inputting a keyword for a search. An input area 1102 is an area for inputting a search logical expression of a plurality of keywords. Execute button 1
A button 103 is used to start a process of searching for information on a proposed product.

The person in charge of the seller company, who is the system user, inputs an arbitrary keyword into the input area 1101 of the proposed product search screen 1100 by using the input device 114 in order to select a product to be proposed. If there are a plurality of such keywords, the input device 114
02, a conditional expression such as “AND” or “OR” is input. After all the keywords and conditional expressions have been input, the input device 114 presses the execute button 1103.

When the execute button 1103 is pressed, the proposal content setting processing unit 161 of the seller company's computer 110 searches the browser processing unit 160 for the search condition including the input keyword and conditional expression from the browser processing unit 160 via the information communication network 140. This is transmitted to the service provider computer 120.

The server processing unit 180 of the service provider computer 120 receives the search condition transmitted from the seller company computer 110 and passes the received search condition to the matching processing unit 181. The matching processing unit 181 performs a matching process between the thesaurus table 173 and the product characteristic storage column 605 of the product table 170 using the received search condition.

That is, the matching processing section 181 compares the received keyword with the contents of the key storage section 901 of the thesaurus table 173, and finds the related word storage section 902 of the record in which the keyword matches the key in the key storage section 901. Read the word inside.

Next, the matching processing unit 181 compares the received keyword and all of the read words with the product characteristics stored in the product characteristic storage column 605 of the product table 170, and matches the keyword or the word. A record of the product table 170 having the product characteristics to be searched is searched.

After performing the search, the server processing unit 180 of the service provider computer 120 sends the product table 1
The information stored in the corresponding record 70 is transmitted to the seller company-side computer 110 through the information communication network 140.
In the electronic sales promotion / negotiation system of the present embodiment, for example, the product name storage column 6 of the corresponding record in the product table 170
03, price storage column 604 and corresponding product characteristic storage column 6
05 is transmitted to the seller company-side computer 110 as a search result.

In step 1002, the seller company side computer 1
Upon receiving the search result sent from the service provider computer 120, the ten proposal content setting processing units 161 display the received search result on the display device 115.

FIG. 12 is a diagram showing an output example of a screen for displaying search results and selecting a product according to the present embodiment. As shown in FIG. 12, a search result display / product selection screen 12 of the present embodiment
00 has a keyword display area 1201, a search result display area 1202, a product attribute display area 1203, a selection check box 1204, and a next button 1205.

The keyword display area 1201 is displayed in step 1
001 is an area for displaying the keyword input. The search result display area 1202 is an area for displaying a search result as a product list. The product attribute display area 1203 is an area for displaying a product image and attribute information of the selected product.

The selection check box 1204 is a box for receiving selection of a product. A next button 1205 is a button for confirming selection of a proposed product.

Here, the proposal content setting processing unit 161 of the seller company's computer 110 outputs the search result obtained in the matching processing of the above step 1001 to the search result display area 1202 as a product list.

At step 1003, the system user of the seller company's computer 110 checks the selection check box 1204 using the input device 114, and selects a product to be proposed from the product list in the search result display area 1202.

When the system user selects the search result display area 120
When the user selects a product in the item 2, the proposal content setting processing section 161
Reads the product image stored in the product image table 171 of the service provider computer 120 and the attribute information such as product classification and product characteristics stored in the product table 170, and describes the product in selecting the product. The information is displayed in the product attribute display area 1203 as information.
The system user can confirm the content of the selected product by referring to the product image and the attribute information displayed in the product attribute display area 1203.

After the system user selects all the products to be proposed, he presses the next button 1205 to proceed to the next process. When the next button 1205 is pressed, the proposal content setting processing unit 161 outputs a screen displaying a list of the selected products to the display device 115.

FIG. 13 is a diagram showing an output example of a screen displaying a list of selected products of the present embodiment. As shown in FIG. 13, the selected product list display screen 1300 of the present embodiment includes an input area 1301, a list display area 1302, and a next button 13
03.

An input area 1301 is an area for inputting a proposed keyword which is a keyword used when a product is proposed to a buyer company. The list display area 1302 is an area for displaying a list of suggested products for which the selection check box 1204 has been checked. A next button 1303 is a button for ending the input of the proposed keyword and proceeding to the next processing.

The system user can select the list display area 1302
With reference to the information displayed in the input area 114, a proposal keyword for promoting sales to the buyer company, such as “hiking to feel spring”, is input to the input area 13 using the input device 114.
Enter 01.

When the system user presses the next button 1303 after completing the input of the proposal keyword and proceeds with the process, the proposal content setting processing unit 1 of the seller company's computer 110
61 stores the input proposed keyword and the product ID of the selected product in the proposed keyword storage column 201 and the product storage column 202 of the proposed product table 150, respectively.

Here, as for the product ID stored in the product storage column 202, the ID of a product having a higher priority is stored in a column closer to the head of the table. As a method of assigning the priority, a method of setting the priority in the order of the selection order or a method of setting the priority in advance for each product type may be considered. In this case, the order of the check in the selection check box 1204 is considered. It is assumed that the product ID is stored in the product storage field 202 as shown in FIG.

As described above, the proposed keyword and the product I
D is stored in the proposed product table 150 through the information communication network 140 and transmitted to the service provider side computer 12.
0 to the service provider computer 120
Of the proposed product table 150
It is assumed that a table of the same format as is stored.

When the input proposed keyword and the product ID of the selected product are stored in the proposed product table 150, in step 1004 the proposal content setting processing unit 161
Outputs a screen for inputting the comment of the proposal and the rule ID to the display device 115.

FIG. 14 is a diagram showing an output example of a screen for inputting a comment and a rule ID of the proposal of the present embodiment. FIG.
As shown in FIG. 4, a comment input screen 1400 of the present embodiment
Has an input area 1401, an input area 1402, a rule-less button 1403, and a next button 1404.

The input area 1401 is an area for inputting a comment on a proposal. Input area 1402 is rule ID
Area for inputting A rule-less button 1403 is a button indicating that the proposal rule is new. A next button 1404 is a button for ending the input of the comment and the rule ID and moving to the next step.

In step 1004, the system user inputs a comment on the proposal in the input area 1401 using the input device 11.
Enter with 4. When the comment is input, the proposal content setting processing unit 161 stores the input comment in the comment storage column 203 of the suggested product table 150. The input comment information is also transmitted to the service provider computer 120, and the magnetic disk device 1
The table is stored in the same format as the 23 proposed product tables 150.

Next, at step 1004, the system user designates a proposal rule for determining what kind of merchandise is proposed to which buyer company. That is, the system user inputs the rule ID in the input area 1402 when the proposal rule is already registered, and presses the no rule button 1403 when the proposal rule is new.

In step 1004, when the system user presses the next button 1404 for moving the process to the next step, in step 1005, the proposal content setting processing unit 161
The next step is determined based on the presence or absence of the rule ID received in step 1004.

That is, when the rule-less button 1403 is pressed, the proposal content setting processing section 161 shifts the processing to step 1006, and enters the rule ID input area 1402.
If a rule ID is input to the
Move to 8.

At step 1006, the proposal content setting processing section 1
61 outputs a screen for defining a proposal rule to the display device 115.

FIG. 15 is a diagram showing an output example of a screen for defining a proposal rule according to the present embodiment. As shown in FIG. 15, the rule definition screen 1500 of the present embodiment has an input area 150
1, an input area 1502, an input area 1503, and a send button 1504.

An input area 1501 is an area for inputting the conditions of the proposed rule. An input area 1502 is an area for inputting a logical expression indicating a relationship between a plurality of conditions. Input area 150
An area 3 is for inputting a conclusion part of the proposed rule. A send button 1504 is a button for sending the content of the input proposal rule.

The system user performs an input operation on the rule definition screen 1500 using the input device 114 to specify a proposal rule.

First, the system user inputs the business type, location, and sales floor area of the proposed buyer company into the input area 1501 as a condition part of the proposed rule. Further, a logical expression “AND” or “OR” indicating the relationship is input to the input area 1.
Input to 502.

Next, as the conclusion part of the proposed rule, the number of the proposed products is input to the input area 1503. After completing the input of the condition part and the conclusion part, the system user presses the send button 1504 to shift the processing to the next.

At step 1006, the transmission button 15
04, the proposal content setting processing unit 161 proceeds to the process of step 1007, stores the input proposal rule in the rule table 153, and transmits the content of the proposal rule to the service provider computer 120 via the information communication network 140. Send.

On the other hand, in step 1005, rule I
When the rule ID is received in the input area 1402 of D, the proposal content setting processing unit 161 proceeds to the process of step 1008, reads the content of the proposal rule corresponding to the received rule ID from the rule table 153, and reads the information communication network 1
The data is transmitted to the service provider-side computer 120 via 40.

In step 1009, the service provider computer 120 temporarily stores a table having the same structure as the rule table 153 in the magnetic disk device 123, and stores the proposed rules received from the seller company computer 110.

At step 1010, the customization processing section 182 of the service provider computer 120 executes the rule table 15 stored in the magnetic disk device 123.
With reference to the table of the same format as that of No. 3, a proposal destination company that satisfies the conditions stored in the IF unit storage column 502 is specified.

In specifying the proposal destination company, the customer attribute table 151 stored in the magnetic disk device 113 of the seller company's computer 110 is searched via the information communication network 140 to perform matching processing, and the above conditions are satisfied. A method of similarly loading the name of the customer company via the information communication network 140 is used.

Next, the customization processing unit 182 stores the product ID of the number of products stored in the THEN storage column 503 of the rule table 153 in the product storage column of the same format as the proposed product table 150 of the magnetic disk device 123. Load from 202.

Then, the customization processing section 182 stores the name and the product ID of the loaded customer company in the proposal destination storage column 802 and the proposed product storage column 803 of the proposal history table 172. Note that the customization processing unit 182 automatically numbers the proposal IDs in the order in which they are stored, and stores the proposal IDs in the proposal ID storage field 801.

Next, in step 1011, the customization processing unit 182 creates an HTML file for confirming the proposed product and sends it to the seller company's computer 110 via the server processing unit 180.

That is, the customization processing section 182 stores the proposal destination name stored in the proposal destination storage section 802 of the proposal history table 172 and the proposal keyword and comment stored in the proposal keyword storage section 201 of the proposal product table 150. A comment stored in column 203;
An HTML file for displaying information in the product table 170 corresponding to the product ID stored in the proposed product storage column 803 of the proposal history table 172 is created and transmitted to the seller company computer 110.

The browser processor 160 of the seller company computer 110 receives the HTML file from the service provider computer 120, and outputs a screen for confirming the proposed product to the display device 115.

FIG. 16 is a diagram showing an output example of a screen for confirming a proposed product of the present embodiment. As shown in FIG. 16, the proposal screen 1600 of the present embodiment includes a display area 1601, a display area 1602, a display area 1603, and a send button 1
604.

A display area 1601 is an area for displaying a message specifying a buyer company. A display area 1602 is an area for displaying a proposed keyword and a comment. A display area 1603 is an area for displaying information on a proposed product.
A send button 1604 is a button for sending information on the proposed product to the proposed company.

The browser processing unit 160 of the seller company computer 110 outputs the proposal destination name in the proposal destination storage column 802 of the proposal history table 172 to the display area 1601 according to the received HTML file, and outputs the proposal product table 15.
The proposed keyword in the proposed keyword storage column 201 and the comment in the comment storage column 203 are output to the display area 1602, and the proposed product storage column 80 in the proposal history table 172 is output.
In the display area 160, information on the product corresponding to the product ID in
Output to 3.

When the system user confirms the proposed product and presses the send button 1604 using the input device 114, the browser processing unit 160 sends a response indicating that the send button 1604 has been pressed to the service provider computer 120. I do.

Upon receiving the response, the proposal transmission processing unit 183 of the service provider computer 120 sends the information to the buyer company computer 130 of the proposed company via the information communication network 140.
To send the created HTML file to make a product proposal. When transmitting the HTML file to the buyer company computer 130, the proposal transmission processing unit 183 adds an area for displaying a check box for receiving a response to the display area 1603.

In step 1012, the buyer company side computer 1
The browser processing unit 190 of the server 30 receives the HTML file from the service provider computer 120 and outputs a screen displaying the proposed product to the display device 135.

FIG. 17 is a diagram showing an output example of a screen for displaying the proposed product of the present embodiment. As shown in FIG. 17, the proposal screen 1700 of the present embodiment has a display area 1701, a send button 1702, and a check box 1703.

A display area 1701 is an area for displaying a proposed product. A send button 1702 is a button indicating the end of the response input processing. A check box 1703 is a box for receiving a response input.

At step 1013, the buyer company side computer 1
The system user 30 inputs a response indicating whether or not to purchase the product in response to the product proposed by the seller company.

The proposal reception processing unit 191 of the buyer company computer 130 receives the check input of the check box 1703 performed by the system user using the input device 134.

After the system user inputs responses to all the proposed products to be purchased, the input device 134
The transmission button 1702 indicating the end of the response input processing is pressed.

After accepting the end of the response input process, the proposal reception processing unit 191 of the buyer company computer 130 determines whether or not the seller company computer 110 needs the proposed product through the information communication network 140 by the process of step 1014. Is sent.

In step 1015, the seller company side computer 1
The response reception processing unit 162 of the computer 10
After receiving a response to the proposal from the server 30 and storing the received response in the response table 152, a screen displaying the response is output to the display device 115.

FIG. 18 is a diagram showing an output example of a screen displaying a response to the proposal of the present embodiment. As shown in FIG. 18, the response display screen 1800 of the present embodiment has a list display area 1801, an order processing button 1802, a list display area 1803, and a substitute product proposal button 1804.

A list display area 1801 is an area for displaying a list of commodities to which a response indicating the necessity has been sent.
The order processing button 1802 is a button for performing an order processing for the product displayed in the list display area 1801.

A list display area 1803 is an area for displaying a list of commodities to which a response indicating unnecessary is sent.
A substitute product proposal button 1804 is a button for receiving a command as to whether or not to propose a substitute product for the product displayed in the list display area 1803.

The response reception processing unit 162 checks the check box 1703 entered in the processing of step 1014 described above.
Is received, a response indicating the presence or absence of the check input is received, a process of sorting the list display area 1801 and the list display area 1803 is performed, and the result is output to the display device 115.

In step 1016, the response reception processing section 162
Determines the process to be performed next based on the input from the system user. In other words, the process moves to step 1018 when performing the process on the product displayed in the list display area 1801, and moves to step 1017 when performing the process on the product displayed in the list display region 1803.

The response reception processing section 162
Upon receiving the press of the substitute product suggestion button 1804, the process proceeds to step 1017 to perform a substitute product search process. The substitute product search process is performed, for example, as follows.

First, the response reception processing unit 162 searches the product characteristic storage field 605 of the matching record in the product table 170 using the product ID of the product for which the substitute product proposal button 1804 has been received as a key.

Next, from the plurality of product characteristics stored in the product characteristic storage field 605, an item other than the product characteristics matched in step 1001 is selected as a keyword for searching for a substitute product, and the product search process is performed again. .

For example, in the merchandise search processing in step 1001, when “ham made by company A” in the merchandise table 170 is searched by the merchandise characteristic “hiking” in the merchandise characteristic storage section 605, in the alternative merchandise search processing, The search key is set to other product characteristics, that is, “child-friendly” or “naturally-oriented”, and the product search process is performed again as in step 1001.

After selecting a keyword for searching for the alternative product and performing the product search process again, if the product information for proposing the alternative product is searched, the process returns to step 1002, and the processes after step 1002 are performed. repeat.

The response reception processing section 162
When the user presses the order processing button 1802, the process proceeds to step 1018, and the information of the product displayed in the list display area 1801 is input to the EDI (Electric D).
ata Interchange) file,
A slip is issued and a product ordering process is performed using the converted EDI file. As a method of realizing the order processing, the electronic sales promotion / negotiation system may be connected to the company's order receiving system, and the order processing may be performed by linking the two.

As described above, according to the electronic sales promotion and negotiation system of the present embodiment, the seller and the buyer exchange product information, negotiation information, and the like in a two-way manner on the computer network, thereby effectively and easily promoting sales. -It is possible to provide an electronic sales promotion and negotiation system capable of conducting negotiations.

As described above, according to the electronic sales promotion and negotiation system of the present embodiment, the seller and the buyer exchange product information and their responses in a two-way manner on the network. It is possible to do.

According to the electronic sales promotion / negotiation business system of this embodiment, sales promotion / negotiation business is performed through a service provider which is a third-party organization, so that sales promotion / negotiation business is performed with the buyer. In this case, it is possible to reduce the burden on the seller.

[0141]

According to the present invention, sellers and buyers exchange product information and their responses in two directions on the network, so that sales promotion and business negotiations can be performed efficiently.

[Brief description of the drawings]

FIG. 1 is a diagram showing a schematic configuration of an electronic sales promotion / negotiation system according to an embodiment.

FIG. 2 is a diagram illustrating an example of a proposed product table 150 according to the embodiment.

FIG. 3 is a diagram illustrating an example of a customer attribute table 151 according to the embodiment.

FIG. 4 is a diagram illustrating an example of a response table 152 according to the embodiment.

FIG. 5 is a diagram illustrating an example of a rule table 153 according to the embodiment.

FIG. 6 is a diagram illustrating an example of a product table 170 according to the embodiment.

FIG. 7 is a diagram illustrating an example of a product image table 171 according to the embodiment.

FIG. 8 is a diagram illustrating an example of a proposal history table 172 according to the present embodiment.

FIG. 9 is a diagram illustrating an example of a thesaurus table 173 according to the present embodiment.

FIG. 10 is a flowchart showing a processing procedure of the electronic sales promotion and negotiation system of the embodiment.

FIG. 11 is a diagram showing an output example of a search screen for a proposed product according to the embodiment.

FIG. 12 is a diagram showing an output example of a screen for displaying a search result and selecting a product according to the embodiment.

FIG. 13 is a diagram illustrating an output example of a screen displaying a list of selected products according to the embodiment.

FIG. 14 is a diagram illustrating an output example of a screen for inputting a proposed comment and a rule ID according to the embodiment;

FIG. 15 is a diagram showing an output example of a screen for defining a proposed rule according to the embodiment.

FIG. 16 is a diagram showing an output example of a screen for confirming a proposed product according to the embodiment.

FIG. 17 is a diagram showing an output example of a screen for displaying a proposed product of the embodiment.

FIG. 18 is a diagram showing an output example of a screen displaying a response to a proposal of the embodiment.

[Explanation of symbols]

110: computer of the seller company, 120: computer of the service provider, 130: computer of the buyer company, 140
... information communication network, 111 ... CPU, 112 ... memory, 11
3: magnetic disk device, 114: input device, 115: display device, 116: CD-ROM device, 150:
Proposed product table, 151 ... customer attribute table, 15
2: Response table, 153: Rule table, 160:
Browser processing unit 161, proposal content setting processing unit 162
... Response reception processing unit, 121 ... CPU, 122 ... Memory,
123 ... magnetic disk device, 124 ... input device, 125
... Display device, 126 ... CD-ROM device, 17
0: product table, 171: product image table, 172
... Suggestion history table, 173 ... Thesaurus table, 1
80: server processing unit, 181: matching processing unit, 18
2 customization processing unit, 183 proposal transmission processing unit, 1
31 CPU, 132 memory, 133 magnetic disk device, 134 input device, 135 display device,
136: CD-ROM device; 190: browser processing unit
191: proposal reception processing unit, 201: proposal keyword storage field, 202: product storage field, 203: comment storage field, 3
01: customer ID storage column, 302: customer name storage column
303: Business type storage column, 304: Location name storage column, 305
... store area storage column, 401 ... proposal ID storage column, 402
... commodity ID storage section, 403 ... response storage section, 501 ... rule ID storage section, 502 ... IF section storage section, 503 ... THE
N section storage section, 601: commodity ID storage section, 602: commodity classification storage section, 603: commodity name storage section, 604: price storage section, 605: commodity characteristic storage section, 701: commodity ID storage section, 702: commodity image Storage column, 801: proposal ID storage column, 802: proposal destination storage column, 803: proposed product storage column,
901: key storage column, 902: related word storage column, 11
00: Suggested product search screen, 1101: Input area, 110
2 ... input area, 1103 ... execution button, 1200 ... search result display / product selection screen, 1201 ... keyword display area, 1202 ... search result display area, 1203 ... product attribute display area, 1204 ... selection check box, 1205
... Next button, 1300 ... Selected product list display screen, 130
1 ... input area, 1302 ... list display area, 1303 ... next button, 1400 ... comment input screen, 1401 ... input area, 1402 ... input area, 1403 ... no rule button, 1404 ... next button, 1500 ... rule definition screen,
1501 ... input area, 1502 ... input area, 1503 ...
Input area, 1504 ... Send button, 1600 ... Proposal screen, 1601 ... Display area, 1602 ... Display area, 160
3 display area, 1604 transmission button, 1700 proposal screen, 1701 display area, 1702 transmission button, 1
703: check box, 1800: response display screen,
1801 ... List display area, 1802 ... Order processing button,
1803: List display area, 1804: Alternative product proposal button.

 ────────────────────────────────────────────────── ─── Continuing from the front page (72) Inventor Shuji Soga 2-2-2 Kagahara, Tsuzuki-ku, Yokohama-shi, Kanagawa Prefecture Hitachi, Ltd. Business System Development Center

Claims (5)

[Claims] An electronic sales promotion system for conducting sales promotion and business negotiations between a seller and a buyer of a product via a network.
A business negotiation method, wherein product information corresponding to a specific keyword is searched and read, a buyer who satisfies the conditions of a specific proposal rule is determined as a proposal destination, and the read product information is determined as the determined proposal destination. To the seller, receiving the transmitted product information and transmitting a response indicating whether or not the product is necessary from the proposal destination to the seller, receiving the transmitted response from the proposal destination, and receiving an order processing or alternative product search. An electronic sales promotion / negotiation method characterized by performing processing. 2. An electronic sales promotion system for conducting sales promotion and business negotiations between a seller and a buyer of a product via a network.
A negotiation system, comprising: a proposal content setting processing unit that sets a proposal content by designating a specific keyword and a proposal rule; a matching processing unit that searches and reads out product information corresponding to the specific keyword; A customization processing unit that determines a buyer that satisfies the condition of the proposal destination; a proposal transmission processing unit that transmits the product information read by the matching processing unit to the proposal destination determined by the customization processing unit; A seller-side computer having a response reception processing unit for receiving a response to the product information from the proposal destination and performing an order receiving process or a substitute product search process; and receiving the transmitted product information and indicating whether the product is necessary. And a buyer-side computer having a proposal reception processing unit for transmitting a response from the proposal destination to the seller. Electronic sales promotion and negotiation system. 3. An electronic sales promotion system for conducting sales promotion and business negotiations between a seller and a buyer of a product via a network.
A business negotiation system, comprising: a proposal content setting processing unit for setting a proposal content by designating a specific keyword and a proposal rule; and receiving a response to the transmitted product information from a proposal destination and performing an order receiving process or a substitute product search process. A seller-side computer having a response reception processing unit, a matching processing unit that searches and reads product information corresponding to the specific keyword, and a customization processing unit that determines a buyer who satisfies the conditions of the proposal rule as a proposal destination, A service provider-side computer having a proposal transmission processing unit for transmitting the product information read by the matching processing unit to the proposal destination determined by the customization processing unit; and It has a proposal reception processing unit that sends a response indicating whether it is necessary from the proposal destination to the seller. Electronic promotional-negotiation system, characterized in that it comprises a buyer computer that. 4. The method according to claim 1, wherein the matching processing unit reads out product information corresponding to the specific keyword by searching for a product characteristic that matches the specific keyword or a word similar to the specific keyword. An electronic sales promotion and negotiation system according to claim 2 or 3. 5. The electronic vending system according to claim 2, wherein the response reception processing unit proposes a substitute product of the product which responds that the buyer side is unnecessary. Promotion and negotiation system.