JPH10293793A - Shopping terminal and online shopping device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an online shopping system that reduces time and communication costs which are needed for advertisement retrieval and an order operation through the automatic selecting means of distribution shopping advertisement. SOLUTION: An advertisement selecting means 12 selects advertisement information 101 that is read by an advertisement receiving means 11 from a broadcast receiver 2 that receives distribution shopping information by broadcast waves by using selection information which corresponds to user's desire/ request through a selection information preserving means 14, and an advertisement preserving means 13 classifies advertisement merchandise according to corresponding merchandise category information and registers it on a management table. Order creating/preserving means 16/17 create order information 102 of desired merchandise and store it based on required items that are described according to an order form which is included in advertisement content that is selected by a user on the display screen of an advertisement displaying means 15 through the management table.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a shopping terminal device and an online shopping device for realizing online shopping using the Internet.

[0002]

2. Description of the Related Art For example, a conventional shopping terminal device generally shown as an Internet electronic merchandise ordering system for accessing an online shopping service utilizing the Internet has a system configuration shown in FIG. 12, in which a user first browses Internet terminal browsing software (web browser). After the built-in information processing device (personal computer) and the telephone line data communication device (modem) are started, the web browser is started to connect to the subscription service provider (internet provider) (the above steps S31 to S33). Next, the user enters the address (URL: URL) of the information providing page (homepage) by the shopping server on the Internet.
uniform resource locator)
When the user knows the URL, the user inputs the URL (step S
34 and S35). When the user does not know, the user accesses the homepage search server on the Internet, inputs the keyword "shopping" in the keyword input field 31 of the search service homepage shown in FIG.
When is selected, the search result is displayed on the homepage shown in FIG. The link information 33 to the homepage of the shopping server selected by the user from the search results is displayed on the homepage shown in FIG. 15, and the link information 34 to the homepage of the shopping server likely to handle the desired product is selected. (Steps S34 and S35 to S
42). Further, the web browser accesses the shopping server, displays a product list on the home page shown in FIG. 16, and displays a desired product advertisement selected by the user from the product list and its order style on the home page shown in FIG. When the necessary items of the order form are filled in and the transmission button is selected, the web browser transmits the order information to the shopping server (steps S43 to S4).
8). For example, Japanese Patent Application Laid-Open No. 8-205 discloses a shopping information program interactive television system using teletext broadcasting.
No. 101 discloses a conventional shopping terminal device shown in FIG.
In the system configuration shown in FIG. 8, a computer for describing a bidirectional teletext program progressing procedure and realizing interactivity by superimposing and transmitting a TV broadcast signal from a broadcast station 32 using a teletext channel in a vertical retrace period. The program is received by the TV receiver 31. The built-in script decoder (teletext receiver) starts the execution of the computer program which is widely used for the user's selection operation by displaying the bidirectional teletext program symbol mark on the TV screen, and the program supplementary information (shopping of product information and order form) Information, etc.), and the contents of the order, in which the display order form obtained by the accepted selection operation of the user is filled in, is transmitted to the response server 34 via the connection telephone network 33 by the modem. Also, for example, a homepage on the Internet (for example, http: // www.
intel. com / iaweb / intercast
/ Index. htm) HT by using teletext
ML (hypertext markup language)
Age) A conventional shopping terminal device generally shown as an intercast broadcasting system for synchronously distributing format data to a normal television program has a system configuration shown in FIG. 19, in which a user operates a personal computer 31a equipped with a personal computer board for receiving an intercast broadcast. Is activated and called by the pre-installed intercast broadcast viewing software (intercast broadcast browser) on the intercast broadcast reception screen shown in FIG.
An intercast broadcast program image selected by the broadcast channel switching operation panel 35 and received from the broadcast station 32 using the teletext channel is displayed in the display area 36. The index information is displayed in the display area 37 from HTML format data that is synchronously distributed to the Internet broadcast program whose storage has been completed in the secondary storage device (disk device or the like) of the personal computer 31a. When the user selects desired data from the display area 37, the link information is selected from the HTML format data on the display area 38 (including link information to another homepage as well as a normal homepage on the Internet) to be displayed. Or HT
When the homepage is moved on the ML format data operation panel 39, the display content of the display area 38 is switched to another HTML format data stored in the secondary storage device (HTM
L format data display area 38 and its operation panel 39
Has the same function as a web browser that accesses the Internet and displays a home page on the Internet). When the destination of the link information is a homepage on the Internet, the link is connected to the Internet via a modem by an intercast broadcast browser, and the homepage on the Internet is displayed in the display area 38.

[0003]

In the conventional online shopping apparatus as described above, for example, the Internet electronic merchandise ordering system uses an advertisement and an order form for a desired merchandise even in a repetitive operation of following link information to another homepage included in the homepage. There is no guarantee that you will be able to reach the homepage that provides the service, and you will waste a lot of time and communication costs. Also, in order to use the homepage search service to arrive at a homepage that provides advertisements and order forms for desired products, the homepage must be registered in the search service database and users must be able to specify appropriate keywords for the search service. As a premise, search often fails. In addition, since the shopping information program interactive television system does not have a long-term storage means for broadcast distribution shopping information, it is necessary for the user to always view the program, and is restricted by the broadcast time of the shopping information program. In addition, the intercast broadcasting system reduces the user's burden of searching for shopping information on the Internet by broadcasting HTML format data including product advertisements and order forms distributed in synchronization with shopping information programs. Since it is limited to the one synchronized with the shopping information program like the interactive television system,
It is necessary for the user to always watch. In addition, there is a problem with each system, such as unnecessary storage data consuming a large amount of storage capacity of a secondary storage device that unconditionally receives and stores synchronous delivery HTML format data of a viewing shopping information program. .

[0004] The problem to be solved by the present invention is that a user wastes a lot of time and communication cost on a shopping terminal device to obtain an advertisement and an order form of a desired product, and the user can obtain a desired product when desired. In order to solve the above-mentioned problem of not being able to view and place an order for an advertisement, the shopping information distributed by broadcast waves is automatically sorted by the sorting information reflecting the interests, preferences / requests of users, and the order included in the sorted shopping information. It is an object of the present invention to provide a method (online shopping method for automatically selecting distribution advertisements according to selection information stored in advance) in which order information entered by a user in a form is collectively transmitted through a communication line.

[0005]

The shopping terminal apparatus according to the present invention is characterized in that the following means are provided in order to solve the above-mentioned problems, and that an online shopping system for automatically selecting distribution advertisements according to selection information stored in advance is adopted. I do.

[0006] The advertisement selection means uses the selection information stored in the selection information storage means, which reflects the desires / requests of the user and stores the information in advance, and selects the advertisement information distributed by broadcast waves read by the advertisement reception means. Alternatively, the selection information pre-stored in the selection information storage means reflects the user's advertisement information browsing / order history, or the user's desire to adapt to the user's advertisement information browsing / order history and make an automatic estimation. Use the reflected one.

[0007] The advertisement storage means classifies the classified advertisement information by the classified advertisement information in accordance with the product genre information or the advertisement index information, and registers the classified advertisement product in the management table.

[0008] The advertisement display means fills in necessary items according to the order form included in the advertisement content selected by the user on the screen generated and displayed from the management table by the advertisement storage means.

The multi-screen advertisement display means fills in necessary items according to the order form included in the advertisement index detailed information of each product genre selected by the user on a plurality of sub-screens generated from the management table by the advertisement storage means and displayed in parallel. I do. Alternatively, management is performed according to the display time included in the advertisement index information with respect to the advertisement index information display time on a plurality of child screens that are displayed in parallel.

[0010] The order generation / storage means generates and stores order information of a desired product based on the order form in which the advertisement is displayed by the advertisement display means or the multi-screen advertisement display means.

The order transmitting means collectively transmits the order information from the order storing means via a communication line.

[0012] An online shopping device according to the present invention executes an ordering procedure for distribution advertisement information by a broadcast wave produced by an advertisement provider in the shopping terminal device of the present invention, and generates and transmits order information via a communication network. Shopping via a communication network receives a receipt confirmation message which is received by the order reception confirmation means of the shopping server device and which confirms the stock status and delivery schedule by the inventory information / delivery management means for managing the inventory / delivery status of the separately provided product. This is transmitted to the terminal device.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A shopping terminal apparatus according to an embodiment of the present invention has a system configuration shown in FIG. On the other hand, the user's desire / request (interest or preference /
Order information 102 that performs selection and generation in response to a request or the like)
Are transmitted together through a communication line via the modem 3. As shown in FIG. 1B, when the advertisement receiving mode shown in FIG. 2 is activated, the advertisement receiving unit 11 transmits the shopping terminal device 1 to the broadcast advertisement information 10 shown in FIG.
For one, if one advertisement block has already reached the end, an empty advertisement block is read, and it is determined whether or not the advertisement block is empty. If it is empty, the process ends (the above steps S1 and S2 in FIG. 2). The advertisement selection means 12
FIG. 4 when the advertisement receiving means 11 is not empty
For the advertisement block shown in FIG.
For example, the designated product classification of the sorting information shown in FIG. 4C is compared with the sorting keyword, and it is determined whether the matching is successful. When the collation is not successful, the reading of the new advertisement block is immediately repeated (the above steps S3 and S3 in FIG. 2).
4). The advertisement storage unit 13 classifies the advertisement content at the time of successful matching by the advertisement selection unit 12 in accordance with the product genre information, registers the advertisement product in the management table as shown in FIG. The reading of the block is repeated (steps S5 and S6 in FIG. 2). The selection information storage unit 14 stores the selection information reflecting the user's desire / request (interest, preference / request, etc.), for example, as shown in FIG.
Is stored in advance as follows. When the advertisement viewing mode shown in FIG. 3 is activated, the advertisement display unit 15 displays a list of advertisement contents (an advertisement list including a product classification and a product name) generated from the holding management table by the advertisement storage unit 13 and an advertisement display operation. When there is an advertisement content that the user wants to see on a screen displaying an end button for terminating the advertisement (when the selection item from the user is a product advertisement), the corresponding product advertisement is selected. When there is no advertisement content to be viewed and the advertisement display operation is to be ended (when waiting for a selection item from the user), the end button is selected. When a product advertisement is selected, referring to the management table by the advertisement storage means 13 and extracting the file from the advertisement storage file name, obtaining means (not shown) such as a keyword and a mouse according to the order style included in the advertisement content to be displayed on the screen.
3. Fill in the necessary items using (Steps S7 to S1 in FIG. 3)
2). The order generation means 16 and the order storage means 17 generate and store the order information 102 of the desired product based on the user-filled order form by the advertisement display means 15. When the storage is completed, the process returns to a state of waiting for a user to select a product advertisement (steps S13 to S15 in FIG. 3). Order transmission means 1
8: When the end button is selected by the advertisement display means 15, the order storage means 17 collectively collects the order information 102 from the
Send via the communication line. When the contents of the order are not stored (there is no order), the process is terminated without executing the commodity ordering operation (the above-described steps S10, S16, and S1 in FIG. 3).
7). Receives only shopping information according to the user's needs / requests (interests, preferences / requests, etc.) from the broadcast shopping information distributed by broadcast waves, and transmits the order information collectively, reducing the time and communication cost required for online shopping it can.

The shopping terminal apparatus according to the above-described embodiment automatically selects distribution shopping information by broadcast waves based on selection information reflecting the user's interests, preferences, and requests, and provides an order form that is included in the selected distribution shopping information. A method is adopted in which order information entered by the user is collectively transmitted via a communication line (an online shopping method in which distribution advertisements are automatically selected according to selection information stored in advance).

FIG. 4 shows distribution advertisement information 101 by broadcast waves.
(A) As shown in (a), a product code number for identifying a product in each of 1 to n advertisement blocks corresponding to 1 to n product advertisements which are continuously formed, and a large / medium / small classification of the product and the product It includes a keyword string in which a name and a feature keyword of a product are linked, a file name for storing advertisement content, and advertisement content (data) including an order form. Figure 4 shows a specific example of an ad block
(B). The description character string after the symbol% in FIG. 4B is an explanatory comment sentence.

As shown in FIG. 4 (c), the selection information stored by the selection information storage means 14 is classified in advance into a large classification, a middle classification, and a small classification with respect to each shopping target product, and a specific product is further selected from the classification. And a sorting keyword for narrowing down.

As shown in FIG. 4 (d), the advertisement information registered in the management table by the advertisement storage means 13 is classified into a large category / middle category / small category of the product, and a storage location of the product name and the advertisement content (the directory name of the advertisement content storage file). And file name).

The selection information storage means 14 reflects the user's advertisement information browsing / order history or the user's desire (interest or preference) for automatic estimation based on the history as the selection information stored in advance. May be used.

In the embodiment of the invention shown in FIGS. 1 (a) and 1 (b), the shopping terminal device 1 comprises an advertisement storage unit 13 and an advertisement display unit 15 as shown in FIGS. 5 (a) and 5 (b). The advertisement storage means 13a and the multi-screen display means 1 which are respectively constructed in place of the order storage means 17 and the order transmission means 18
5a, order storage means 17a, and order transmission means 18a may be configured as a shopping terminal device 1a.
The user can select a desired product advertisement while watching the automatically changing multi-screen. Further, according to the display time included in the advertisement index information, the advertisement index setting on the display screen can be managed for each advertisement. Shopping terminal device 1a
As shown in FIG. 5 (b), when the advertisement receiving mode shown in FIG. 6 is activated, the broadcast receiving apparatus 2 performs the same operation as the steps S1 to S4 of FIG. After the lapse of the procedure (procedures S1 to S4 in FIG. 6), the advertisement storage unit 13a classifies the advertisement content according to the advertisement index information with respect to the advertisement content at the time of successful matching by the advertisement selection unit 12, and for example, as shown in FIG. As described above, the new advertisement block is registered in the management table, and the reading of the new advertisement block is repeated (the above steps S18, S19, and S6 in FIG. 6). When the advertisement viewing mode shown in FIG. 7 is activated, the multi-screen advertisement display unit 15a
Is a diagram showing the advertisement index data in the holding management table by the advertisement storage means 13a, an end button (30a in FIG. 9) for ending the advertisement display operation, and an order button (30b in FIG. 9) for calling the product ordering operation. When there is an advertisement content that the user wants to see on the screen shown in FIG. 9 (when the selection item from the user is the advertisement index), the corresponding advertisement index is selected. When there is no advertisement content to be viewed and the user wants to end the advertisement display operation / call the product ordering operation (when waiting for a selection item from the user), the user selects the end button / order button. When selecting an ad index,
Input means (not shown) such as a keyboard and a mouse for the order form included in the advertisement content which is retrieved from the file of the advertisement storage file name by referring to the management table shown in FIG. 8B by the advertisement storage means 13a and displayed on the screen. And fill in the necessary items (steps S7 and S20 to S20 in FIG. 7).
22 and S11 to S12). The order generation means 16 and the order storage means 17a provide the order information 1 of the product based on the completed order form from the user by the multi-screen advertisement display means 15a.
02 is generated and stored (the above steps S13 and S14 in FIG. 7).
And S15a). When the end button is selected, the advertisement display operation ends (procedure S22 in FIG. 7). When the order transmission button 18a is selected by the multi-screen advertisement display means 15a,
The order storage means 17a collectively transmits the order information 102 using a communication network connected via the modem 3. When the transmission of the order information 102 is completed and when the contents of the order are not stored (there is no order), the process returns to the advertisement index selection waiting state without executing the commodity ordering operation (steps S22 and S22 in FIG. 7). S16a and S17a). As shown in FIG. 8A, the distribution advertisement information 101a by the broadcast wave includes the advertisement contents (data) shown in FIG.
File name / Image /
Includes advertisement index data composed of video data. As shown in FIG. 8B, the advertisement information registered in the management table by the advertisement storage unit 13a is, in addition to the registered advertisement information shown in FIG. 4D, the storage location of the advertisement index data (the directory name and the file name of the advertisement index file). ), Which contains the ad index file name
Minor classification is not shown). Multi-screen advertisement display means 15a
As shown in FIG. 9, for example, the display screen of FIG. 9 shows the advertisement index data for each of the advertisement blocks 21 to 29 which are roughly classified into nine types. When a plurality of product blocks are included in one classification, the display of the advertisement index data is switched at predetermined time intervals. The display time may be managed according to the advertisement index data display time included in the advertisement index information, for example, set according to the advertisement fee.

As shown in FIG. 10, an online shopping apparatus according to an embodiment of the present invention has a shopping terminal apparatus 1b which is created by an advertisement provider in an advertisement production system 21 for producing shopping information and is used as a communication network. Broadcasting system 2 to receive via Internet 22
In the same manner as in FIG. 1B or FIG. 5B, the advertisement reception / watching mode is activated and the order is placed for the advertisement information 101 for the unspecified majority broadcast (television broadcast, etc.) in the cycle set in advance in FIG. Execute procedure and generate order information 1
02 to the Internet 22 via the modem 3a (steps S23 to S26 in FIG. 11). The shopping server device 23 is an order reception confirmation unit that receives the order information 102 via the Internet 22, and includes a stock information management system 24 that manages the stock status of the product and a delivery management system 25 that manages the delivery status of the product. A receipt confirmation message with the stock status to be confirmed and the delivery schedule attached is generated, and transmitted to the shopping terminal device 1b via the Internet 22 (the above-described steps S27 to S27 in FIG. 11).
S30). The stock status and delivery schedule of the ordered product by the user can be attached together with the receipt confirmation message for the product order information.

[0021]

According to the shopping terminal device of the present invention as described above, according to the installation script description procedure to be selected corresponding to the installation program, the shopping information distributed by the broadcast wave is selected by reflecting the user's interests, preferences / requests. Information is automatically sorted, and the order information included in the sorted delivery shopping information in the order form entered by the user is collectively transmitted via a communication line. Compared with the television system / intercast broadcasting system, it can receive only shopping information according to the user's interests, preferences / requests etc. from the shopping information distributed by broadcast waves, and can transmit the order information collectively.
The time and communication cost required for online shopping can be reduced, and the following effects can be obtained for each invention. (1) The user can select a desired product advertisement while watching the automatically changing multi-screen. (2) The advertisement index setting on the display screen can be managed for each advertisement according to the display time included in the advertisement index information. (3) The present invention can be applied to an online shopping device, and the shopping server device can attach the stock status and delivery schedule of the ordered product by the user together with the reception confirmation message for the product order information.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram and a functional block diagram of a shopping terminal device according to an embodiment of the present invention.

FIG. 2 is a flowchart illustrating an advertisement receiving mode function of the shopping terminal device shown in FIG. 1;

FIG. 3 is a flowchart for explaining an advertisement viewing mode function of the shopping terminal device shown in FIG. 1;

4 is a view for explaining the structure of distribution advertisement information (including a specific example of an advertisement block) by broadcast waves, storage selection information by a selection information storage unit, and management table registration advertisement information by an advertisement storage unit shown in FIG.

FIG. 5 is a system configuration diagram and a functional block diagram showing another embodiment of the present invention.

FIG. 6 is a flowchart illustrating an advertisement receiving mode function of the shopping terminal device shown in FIG. 5;

FIG. 7 is a flowchart for explaining an advertisement viewing mode function of the shopping terminal device shown in FIG. 5;

FIG. 8 is a view for explaining the structure of distribution advertisement information by broadcast waves shown in FIG. 5 and advertisement information registered in a management table by advertisement storage means.

FIG. 9 is an exemplary view for explaining a display screen by the multi-screen advertisement display means shown in FIG. 5;

FIG. 10 is a system configuration diagram of an online shopping device according to an embodiment of the present invention.

FIG. 11 is a flowchart illustrating functions of the online shopping device shown in FIG. 10;

FIG. 12 is a flowchart illustrating functions of a shopping terminal device showing a conventional technique.

FIG. 13 is a view exemplifying a search service homepage shown in FIG. 12;

FIG. 14 is a diagram illustrating the home page shown in FIG. 12;

FIG. 15 is a diagram illustrating another home page shown in FIG. 12;

FIG. 16 is a diagram illustrating another home page shown in FIG. 12;

FIG. 17 is a diagram illustrating another home page shown in FIG. 12;

FIG. 18 is a system configuration diagram of a shopping terminal device showing another conventional technique.

FIG. 19 is a system configuration diagram of a shopping terminal device showing another conventional technique.

FIG. 20 is a view exemplifying the intercast broadcast reception screen shown in FIG. 19;

[Explanation of symbols]

1, 1a, 1b shopping terminal device, 2 broadcast receiving device, 2a broadcast system, 3, 3a modem, 11
Advertising receiving means, 12 Advertising selecting means, 13, 13a Advertising storing means, 14 Sorting information storing means, 15 Advertising displaying means, 15a Multi-screen advertising displaying means, 16 Order generating means, 17, 17a Order storing means, 18, 18a Order Generation means, 101, 101a Advertising information, 102 Order information. In the drawings, the same reference numerals indicate the same or corresponding parts.

Claims (5)

[Claims] An advertisement selecting means for selecting distribution advertisement information based on broadcast waves read by an advertisement receiving means by using selection information stored in a selection information storage means which reflects a user's desire / request in advance, and said advertisement Advertisement storage means for classifying advertisement products according to the product genre information with respect to the selected advertisement information by the selection means and registering them in the management table, and a user selecting on a screen generated and displayed from the management table by the advertisement storage means Advertising display means for filling in required items in accordance with the order form included in the advertisement content, order generating / storing means for generating and storing order information of desired products based on the user-filled order form by the advertisement display means; A shopping terminal device comprising: an order transmission unit that collectively transmits the order information from the order storage unit and transmits the order information via a communication line. 2. Sorting information stored in advance in the sorting information storage means, which reflects the user's advertisement information browsing / order history, or is used for automatic estimation based on the user's advertisement information browsing / order history. 2. The shopping terminal device according to claim 1, wherein the shopping terminal device uses one that reflects the desire of the person. 3. The advertisement storage means classifies advertisement products according to the advertisement index information with respect to the selected advertisement information by the advertisement selection means, registers the classified products in the management table, and replaces the advertisement display means with the multi-screen advertisement means to store the advertisement. 3. A required item is filled in according to an order form included in detailed advertisement index information of each product genre selected by a user on a plurality of child screens generated from a management table by means and displayed in parallel. Shopping terminal device. 4. The shopping according to claim 3, wherein the display time of the advertisement index information on the plurality of sub-screens displayed in parallel by the multi-screen advertisement means is managed in accordance with the display time included in the advertisement index information. Terminal device. 5. The shopping terminal device according to claim 1, wherein the order information is generated by executing an ordering procedure with respect to distribution advertisement information produced by a broadcast wave produced by an advertisement provider and transmitted. The order information by the device is received via the communication network, and the stock information and delivery management means for managing the stock / delivery status of the separately provided product is used to check the inventory status and the delivery schedule and generate a reception confirmation message via the communication network. An online shopping device comprising: a shopping server device having an order reception confirmation means for transmitting to a shopping terminal device.