JPH0939953A - In-shop shopping basket - Google Patents
In-shop shopping basketInfo
- Publication number
- JPH0939953A JPH0939953A JP19062495A JP19062495A JPH0939953A JP H0939953 A JPH0939953 A JP H0939953A JP 19062495 A JP19062495 A JP 19062495A JP 19062495 A JP19062495 A JP 19062495A JP H0939953 A JPH0939953 A JP H0939953A
- Authority
- JP
- Japan
- Prior art keywords
- basket
- flat plate
- sheet
- advertisement
- store
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 230000002093 peripheral effect Effects 0.000 claims abstract description 14
- 229920003002 synthetic resin Polymers 0.000 claims description 3
- 239000000057 synthetic resin Substances 0.000 claims description 3
- 230000000694 effects Effects 0.000 abstract description 5
- BZHJMEDXRYGGRV-UHFFFAOYSA-N Vinyl chloride Chemical compound ClC=C BZHJMEDXRYGGRV-UHFFFAOYSA-N 0.000 abstract description 2
- 229920005989 resin Polymers 0.000 abstract description 2
- 239000011347 resin Substances 0.000 abstract description 2
- 238000011835 investigation Methods 0.000 description 2
- 206010038743 Restlessness Diseases 0.000 description 1
- 239000000853 adhesive Substances 0.000 description 1
- 230000001070 adhesive effect Effects 0.000 description 1
- 230000000052 comparative effect Effects 0.000 description 1
- 238000007796 conventional method Methods 0.000 description 1
- 239000004033 plastic Substances 0.000 description 1
- 229920003023 plastic Polymers 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 229920001169 thermoplastic Polymers 0.000 description 1
- 239000004416 thermosoftening plastic Substances 0.000 description 1
Landscapes
- Details Of Rigid Or Semi-Rigid Containers (AREA)
- Rigid Containers With Two Or More Constituent Elements (AREA)
Abstract
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、主としてスーパー
マーケット等の店内にて使用されるものであって、広告
宣伝効果を得るようにした店内専用買い物籠に関するも
のである。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an in-store dedicated shopping basket which is mainly used in a store such as a supermarket and is designed to obtain an advertising effect.
【０００２】[0002]
【従来の技術】従来、スーパーマーケット等の商店で
は、特別に宣伝したい商品や、販売企画イベントの紹介
として、店内における各商品コーナー等の任意の場所に
広告を掲示している。2. Description of the Related Art Conventionally, in a store such as a supermarket, an advertisement is posted at an arbitrary place such as each product corner in the store as an introduction of a product to be specially advertised or a sales planning event.
【０００３】[0003]
【発明が解決しようとする課題】しかしながら、上述し
た従来では、購買者は通常目的の商品だけを目当てに来
店するので、各商品コーナーを隈なく巡ることが少な
く、掲示された広告を見落とす恐れがあり、商店側で予
期する広告宣伝効果を十分に得ることができないという
問題点があった。However, in the above-mentioned conventional method, since the purchaser usually visits only for the purpose of the product, he or she rarely goes around each product corner, and there is a risk of overlooking the posted advertisement. However, there is a problem in that it is not possible to obtain the expected advertising effects on the shop side.
【０００４】そこで本発明は、上記課題を解消するため
に、来店する購買者のほとんどが手に取って使用すると
ともに、店内の至る所に存在する店内専用買い物籠に着
目し、広告宣伝を効率的に行うことができる店内専用買
い物籠を提供することを目的としている。Therefore, in order to solve the above problems, the present invention focuses on the in-store exclusive shopping baskets that are used by most of the shoppers who come to the store and uses them throughout the store, thereby promoting the efficiency of advertisement. The purpose is to provide an in-store dedicated shopping basket that can be carried out in a regular manner.
【０００５】[0005]
【課題を解決するための手段】上記目的を達成するため
本発明による店内専用買い物籠は、店内において購買者
によって商品搬送のために使用される店内専用買い物籠
であって、合成樹脂により略長方矩形状に形成され、上
面が開口されるとともに周壁に多数のスリット孔２が設
けられ、開口縁１ａには手提げ用の把手３が設けられた
籠体１と、該籠体１の周壁の所望箇所に所定面積を有し
て一体に形成された平坦板部４（４Ａ）と、表面に広告
表示が印刷形成され、裏面側が前記平坦板部４（４Ａ）
の籠体１内部側およびまたは籠体１外部側の平坦面４ａ
（４Ａａ）に貼着されるシート５（５Ａ）と、を具備し
たことを特徴としている。In order to achieve the above object, an in-store special shopping basket according to the present invention is an in-store special shopping basket used by a purchaser in a store for transporting goods, and is made of synthetic resin and has a substantially long length. The cage 1 is formed in a rectangular shape and has an upper surface opened and a large number of slit holes 2 provided in the peripheral wall, and the opening edge 1a is provided with a handle 3 for carrying, and the peripheral wall of the cage 1. A flat plate portion 4 (4A) integrally formed with a predetermined area at a desired location, and an advertisement display is printed on the front surface, and the back surface side is the flat plate portion 4 (4A).
Flat surface 4a on the inside of the cage 1 and / or on the outside of the cage 1
The sheet 5 (5A) attached to (4Aa) is provided.
【０００６】前記平坦板部４は、前記籠体１周壁の長片
側の開口縁１ａ近傍に形成してもよい。The flat plate portion 4 may be formed in the vicinity of the opening edge 1a on the long side of the peripheral wall of the basket 1.
【０００７】ゆえに、購買者が籠体１へ商品を投入する
際に、シート５（５Ａ）に印刷された広告表示を必然的
に目にする。Therefore, when the purchaser puts the product in the basket 1, the advertisement display printed on the sheet 5 (5A) is inevitably seen.
【０００８】[0008]
【発明の実施の形態】以下、本発明の実施の形態を図面
を参照して具体的に説明する。図１は本発明による店内
専用買い物籠を示す斜視図である。この発明による店内
専用買い物籠（以下、買い物籠という。）は、店内だけ
で使用され、商店に訪れる購買者が購入する商品を投入
して搬送する手提げ用の籠体１が採用されている。BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be specifically described below with reference to the drawings. FIG. 1 is a perspective view showing an in-store special shopping basket according to the present invention. The in-store dedicated shopping basket (hereinafter, referred to as a shopping basket) according to the present invention is used only in the store, and employs a basket 1 for carrying a commodity that a purchaser visiting a store purchases and carries it.
【０００９】具体的に、籠体１はプラスチック等の熱可
塑性合成樹脂によりなり、略長方矩形状に形成されて上
面が開口され、周壁には網目状に多数のスリット孔２が
設けられている。そして、開口された開口縁１ａには、
手提げ用の把手３が設けられている。また、籠体１の周
壁であって、対向する長片側の所望箇所には、前記スリ
ット孔２を閉塞するように所定面積の平坦板部４が一体
に形成されている。なお、平坦板部４が形成される所望
箇所は、図示の如く籠体１の開口縁１ａ近傍が好まし
い。Specifically, the cage 1 is made of a thermoplastic synthetic resin such as plastic, is formed in a substantially rectangular shape and has an upper surface opened, and a peripheral wall is provided with a large number of slit holes 2 in a mesh shape. There is. And, in the opened opening edge 1a,
A handle 3 for carrying a bag is provided. Further, a flat plate portion 4 having a predetermined area is integrally formed at a desired position on the opposing long piece side of the peripheral wall of the basket 1 so as to close the slit hole 2. In addition, it is preferable that the desired portion where the flat plate portion 4 is formed is near the opening edge 1a of the cage 1 as shown in the drawing.
【００１０】さらに、平坦板部４の籠体１内部側の平坦
面４ａには、広告表示が施されたシート５が貼着されて
いる。このシート５は、主に塩化ビニル樹脂によって形
成されていて、表面に例えば文字，図形および写真等の
広告表示が印刷形成されている。平坦面４ａへのシート
５の貼着は、平坦面４ａに対して容易に剥離されること
がなく、さらに剥離した際には粘着部分が平坦面４側に
残留することない媒体によってシート５の裏面側が貼着
されている。Further, a sheet 5 on which an advertisement is displayed is attached to the flat surface 4a of the flat plate portion 4 on the inner side of the cage 1. The sheet 5 is mainly made of vinyl chloride resin, and has an advertising display such as characters, figures and photographs printed on the surface. When the sheet 5 is attached to the flat surface 4a, the sheet 5 is not easily peeled from the flat surface 4a, and when the peeling is performed, an adhesive portion does not remain on the flat surface 4 side. The back side is attached.
【００１１】したがって、このように構成された店内専
用買い物籠では、来店する購買者のほとんどが手に取る
とともに、店内の至る所に存在する籠体１の周壁に平坦
板部４を設け、この平坦板部４の籠体１内部側の平坦面
４ａに広告表示が施されたシート５を貼着したことによ
り、購買者が籠体１への商品投入の際に、シート５の広
告表示を必然的に目にするので、広告宣伝の効率を向上
することができ、販売促進をもたらすことができる。Therefore, in the in-store dedicated shopping basket constructed in this manner, most of the shoppers who visit the store can pick it up, and the flat plate portion 4 is provided on the peripheral wall of the basket 1 existing everywhere in the store. By attaching the sheet 5 with the advertisement display to the flat surface 4a on the inner side of the cage 1 of the flat plate portion 4, the advertisement display of the sheet 5 is displayed when the purchaser puts the product in the cage 1. As it is inevitably seen, the efficiency of advertising can be improved and sales can be promoted.
【００１２】また、購買者が籠体１を使用していない場
合であっても、他の購買者が籠体１を持って店内を徘徊
しており、この他の購買者が使用している籠体１のシー
ト５を必然的に目にするので、さらに広告宣伝効率を向
上することができ、販売促進をもたらすことができる。Even when the purchaser is not using the basket 1, another purchaser is wandering around the store holding the basket 1 and the other purchaser is using it. Since the sheet 5 of the basket 1 is inevitably seen, the advertising efficiency can be further improved and the sales promotion can be brought about.
【００１３】なお、上述した実施の形態では、籠体１の
周壁であって、対向する長片側の所望箇所に平坦板部４
が形成され、この平坦板部４の籠体１内部側の平坦面４
ａに広告表示が施されたシート５が貼着されていると説
明したが、図１に示すように籠体１の周壁の各短片側に
も平坦板部４Ａが形成され、平坦板部４Ａの籠体１内部
側の平坦面４Ａａにシート５Ａが貼着されていても良
く、この構成であっても同様の効果を得ることができ
る。In the above-described embodiment, the flat plate portion 4 is provided on the peripheral wall of the basket 1 at a desired location on the opposite long piece side.
Is formed, and the flat surface 4 of the flat plate portion 4 on the inner side of the cage 1 is formed.
Although it has been described that the sheet 5 with the advertisement display is attached to a, the flat plate portion 4A is formed on each short piece side of the peripheral wall of the cage 1 as shown in FIG. The sheet 5A may be attached to the flat surface 4Aa on the inner side of the basket 1, and the same effect can be obtained even with this configuration.
【００１４】さらに、広告表示が施されたシート５（５
Ａ）は、平坦板部４（４Ａ）の籠体１内部側の平坦面４
ａ（４Ａａ）に貼着されていると説明したが、このシー
ト５（５Ａ）が平坦板部４（４Ａ）の籠体１外部側の平
坦面４ａ（４Ａａ）に貼着されていても良く、この構成
であっても同様の効果を得ることができる。Further, the sheet 5 (5
A) is a flat surface 4 on the inner side of the cage 1 of the flat plate portion 4 (4A).
Although it is explained that the sheet 5 (5A) is attached to the a (4Aa), the sheet 5 (5A) may be attached to the flat surface 4a (4Aa) of the flat plate portion 4 (4A) on the outside of the cage 1. Even with this configuration, the same effect can be obtained.
【００１５】ここで、上述した実施の形態における店内
専用買い物籠に関し、本願発明者による試験的な調査の
結果を以下に説明する。Here, the results of a trial investigation by the inventor of the in-store dedicated shopping basket in the above-described embodiment will be described below.
【００１６】第一に、籠体１を手にした者が平坦面４ａ
に貼着されたシート５に気付いたか否かの調査では、９
３パーセントの者がシートの存在に気付いている。First, the person holding the cage 1 has a flat surface 4a.
According to the investigation of whether or not the sheet 5 attached to the
Three percent are aware of the presence of the seat.
【００１７】第二に、先ず購買者としての使用者にシー
ト５が貼着されていない籠体１を使用して陳列された各
商品を選択してもらい、後にシート５が貼着された籠体
１を使用して同様に陳列された各商品を選択する比較調
査では、シート５が貼着されていない籠体１を使用した
場合において、広告宣伝対象の商品の選択数を１００パ
ーセントとすると、広告宣伝表示の成されたシート５が
貼着された籠体１を使用した場合では、広告宣伝対象の
商品の選択数が１９０パーセントに及び、いわゆる二倍
近い選択数の向上が見込まれる。Secondly, first, a user as a purchaser is asked to select each product displayed using the basket 1 to which the sheet 5 is not attached, and then the basket to which the sheet 5 is attached is selected. In a comparative survey that uses the body 1 to select each similarly displayed product, if the basket 1 to which the sheet 5 is not attached is used and the selection number of the products to be advertised is 100%, In the case of using the cage 1 to which the sheet 5 having the advertisement display is attached, the selection number of the products to be advertised reaches 190%, which is expected to improve the so-called nearly doubled selection number.
【００１８】[0018]
【発明の効果】以上説明したように本発明による店内専
用買い物籠は、店内において購買者が使用する籠体の周
壁に平坦板部を設け、この平坦板部の籠体内部側の平坦
面に広告表示が施されたシートを貼着したことにより、
購買者が籠体への商品投入の際にシートの広告表示を必
然的に目にするので、特別に宣伝したい商品や、販売企
画イベントの紹介等の広告宣伝を購買者に対して効率的
に行うことができる。As described above, the in-store dedicated shopping basket according to the present invention is provided with a flat plate portion on the peripheral wall of the basket used by the purchaser in the store, and the flat plate portion has a flat surface on the inner side of the basket. By attaching the sheet with advertisement display,
Since the purchaser inevitably sees the advertisement display on the seat when introducing the product into the basket, it is possible to efficiently advertise the product that you want to specially advertise and the introduction of the sales planning event to the purchaser. It can be carried out.
【図１】本発明による店内専用買い物籠を示す斜視図。FIG. 1 is a perspective view showing an in-store special shopping basket according to the present invention.
１…籠体、１ａ…開口縁、２…スリット孔、３…把手、
４（４Ａ）…平坦板部、４ａ（４Ａａ）…平坦面、５
（５Ａ）…シート。1 ... Basket, 1a ... Opening edge, 2 ... Slit hole, 3 ... Handle,
4 (4A) ... Flat plate portion, 4a (4Aa) ... Flat surface, 5
(5A) ... Sheet.
Claims (2)
ために使用される店内専用買い物籠であって、 合成樹脂により略長方矩形状に形成され、上面が開口さ
れるとともに周壁に多数のスリット孔が設けられ、開口
縁には手提げ用の把手が設けられた籠体と、 該籠体の周壁の所望箇所に所定面積を有して一体に形成
された平坦板部と、 表面に広告表示が印刷形成され、裏面側が前記平坦板部
の籠体内部側およびまたは籠体外部側の平坦面に貼着さ
れるシートと、 を具備したことを特徴とする店内専用買い物籠。1. An in-store shopping basket used by a purchaser for carrying goods in a store, which is made of synthetic resin in a substantially rectangular shape and has an upper surface opened and a number of slit holes formed in a peripheral wall. Is provided with a handle for carrying a bag on the opening edge, a flat plate portion integrally formed with a predetermined area at a desired position on the peripheral wall of the basket, and an advertisement display is provided on the surface. An in-store dedicated shopping basket, comprising: a sheet formed by printing and having a back surface attached to a flat surface of the flat plate portion on an inner side of the basket and / or a flat surface on an outer side of the basket.
の開口縁近傍に形成されている請求項１に記載の店内専
用買い物籠。2. The in-store dedicated shopping basket according to claim 1, wherein the flat plate portion is formed near an opening edge on one long side of the basket peripheral wall.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP19062495A JPH0939953A (en) | 1995-07-26 | 1995-07-26 | In-shop shopping basket |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP19062495A JPH0939953A (en) | 1995-07-26 | 1995-07-26 | In-shop shopping basket |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JPH0939953A true JPH0939953A (en) | 1997-02-10 |
Family
ID=16261173
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP19062495A Pending JPH0939953A (en) | 1995-07-26 | 1995-07-26 | In-shop shopping basket |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JPH0939953A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007106940A1 (en) * | 2006-03-21 | 2007-09-27 | Peter Drury | A receptacle |
| ES2288138A1 (en) * | 2007-02-09 | 2007-12-16 | Araven S.A. | Stackable shopping basket |
| JP2008013193A (en) * | 2006-07-04 | 2008-01-24 | Sanko Co Ltd | Transport container |
| JP2009177050A (en) * | 2008-01-28 | 2009-08-06 | Shin Etsu Polymer Co Ltd | Storage container for processing jig |
| KR20140055197A (en) * | 2012-10-30 | 2014-05-09 | 엘지전자 주식회사 | Refrigerator |
-
1995
- 1995-07-26 JP JP19062495A patent/JPH0939953A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007106940A1 (en) * | 2006-03-21 | 2007-09-27 | Peter Drury | A receptacle |
| JP2008013193A (en) * | 2006-07-04 | 2008-01-24 | Sanko Co Ltd | Transport container |
| ES2288138A1 (en) * | 2007-02-09 | 2007-12-16 | Araven S.A. | Stackable shopping basket |
| JP2009177050A (en) * | 2008-01-28 | 2009-08-06 | Shin Etsu Polymer Co Ltd | Storage container for processing jig |
| KR20140055197A (en) * | 2012-10-30 | 2014-05-09 | 엘지전자 주식회사 | Refrigerator |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| A02 | Decision of refusal |
Free format text: JAPANESE INTERMEDIATE CODE: A02 Effective date: 20040309 |
|
| A521 | Written amendment |
Effective date: 20040407 Free format text: JAPANESE INTERMEDIATE CODE: A523 |
|
| A911 | Transfer of reconsideration by examiner before appeal (zenchi) |
Free format text: JAPANESE INTERMEDIATE CODE: A911 Effective date: 20040422 |
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| A912 | Removal of reconsideration by examiner before appeal (zenchi) |
Effective date: 20040528 Free format text: JAPANESE INTERMEDIATE CODE: A912 |