JPH09163351A - Physical distribution system utilizing two-way medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow the system to acquire CM viewing information via a television monitor. SOLUTION: The system is provided with Each viewer has a recording body to view an article information broadcast via a television monitor, and a decoder connecting to the television monitor to make recording and reading, and the recording body has a commercial viewing data recording section accumulatingly recording commercial view data. Each viewer purchases an article of a commercial request enterprise with a privilege in response to the commercial viewing data accumulatingly recorded its own recording body. Furthermore, purchase orders from each viewer are collected for each article and the result is sent to each commercial request enterprise, then the correlation between the commercial viewing result and the demand is grasped.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a distribution system using a bidirectional media network.

[0002]

2. Description of the Related Art Commercial companies are extremely important as a means of advertising and advertising their products for companies that deal with products and services (hereinafter simply referred to as "products" in this specification).

[0003] Conventional commercials are provided to viewers or listeners by a company requesting commercials acting as a sponsor of a specific program and broadcasting the program before or after the program through media such as television or radio. There is.

[0004]

However, in the above-mentioned conventional commercial system, the viewer or listener only passively views the commercial provided unilaterally from the company through the media.

Generally, when a viewer or listener selects a desired program and enjoys it, commercials sent from the company as the sponsor of the program to the front or back of the program or in the middle of the program due to one-sided convenience, They tend not to welcome. In recent years, many video recorders have a function of cutting and recording a commercial part.

From a company's point of view, commercials are means for stimulating demand for their products, and in hopes of achieving this purpose, sponsors provide TV stations and other funds with a low cost. From such corporate needs, the tendency of commercials in the conventional system that viewers who want to enjoy a specific program generally do not watch with much interest and are cut when recorded on video. Is extremely counter-objective.

In some cases, viewers and the like are actively watching commercials for a particular product that are being broadcast on a television or the like as potential consumers of the product. Although such a viewing form meets the above-mentioned needs of the company, the company cannot grasp the potential demand level of the company and can build an order / order / production plan based on the demand forecast. Have difficulty. Although it is possible to understand the audience rating / listening rate of a particular program, it is not clear how much this correlates with the potential demand for commercial products broadcast in connection with the program.

[0008] On the other hand, even though viewers and the like may watch commercials with a potential demand, the active viewing is not evaluated by the commercial provider company, and therefore, there is some privilege in purchasing the product. We cannot expect to receive benefits such as gains.

Further, a so-called TV shopping system, which allows a viewer to call up a desired product on a TV monitor and purchase the product, using a network of two-way cable TV, is being considered for practical use. The system configuration linked with commercials is unknown.

[0010]

SUMMARY OF THE INVENTION In view of the above problems of the prior art, it is an object of the present invention to provide a new distribution system using a bidirectional media network.

That is, the distribution system according to the present invention is
A commercial requesting company that requests a commercial to be broadcast as an advertising means, a broadcasting company that broadcasts a commercial in response to a request from the commercial requesting company, a television monitor that receives a broadcast from the broadcasting company, and the television monitor. A recording body owned by each viewer who views the broadcast via the decoder, and a decoder connected to the television monitor for recording and reading the recording body,
The recording body has a commercial viewing data recording unit that cumulatively records the viewing data of the commercials viewed by the viewer for each product of the commercial requesting company, and the viewer cumulatively records the commercials recorded in its own recording body. The system is constructed so that the product can be purchased with a privilege corresponding to the viewing data.

A more preferable system of the present invention is provided in the form of cooperation with a so-called television shopping system. That is, a commercial requesting company that requests a commercial to be broadcast as an advertising means, a broadcasting company that broadcasts a commercial according to a request from the commercial requesting company, and provides information on products related to the commercial, and a broadcasting company from the broadcasting company. A television monitor that receives the broadcast and the product information, a recording body owned by each viewer who views the broadcast through the television monitor, and a decoder that is connected to the television monitor to perform recording and reading on the recording body. The recording body has a commercial viewing data recording unit that cumulatively records the viewing data of commercials viewed by the viewer for each product of the commercial client company, and the viewer accumulates in his or her own recording body. The product is displayed on the TV monitor with a privilege according to the recorded commercial viewing data. It is possible to order and purchase via TV, and the TV shopping order from each viewer is aggregated for each product and sent to the commercial requesting company of the product, so that the commercial requesting company has a commercial broadcast record or viewing. It is a distribution system characterized by being constructed so that the correlation between actual results and demand can be grasped.

In a preferred system of the present invention, the broadcasting company is a cable television station, and a cable television network is formed between the cable television station and the home of the viewer.

Personal information relating to the age, sex, occupation, address, etc. of the owner can be recorded in advance on the recording body. As a result, the commercial requesting company can analyze the correlation between the commercial broadcast record or the viewing record and the demand after setting arbitrary conditions based on the personal information, and use it as a reference in future CM program formation. .

A server for centrally recording commercials can be installed. This allows the viewer to
Video-on-demand makes it possible to call commercial items of interest to the monitor and place purchase orders at any time.

[0016]

BEST MODE FOR CARRYING OUT THE INVENTION A distribution system according to the present invention includes a center for managing and operating this system, a company that requests commercials as an advertising means, and a cable television company that broadcasts commercials in response to requests from companies. And a plurality of terminal members having a television monitor cable-connected to receive a broadcast from a cable television company.

The commercial (CM) requesting company requests the center to create a commercial for advertising of its own products.

The center uses the CATV to distribute the CM created at the request of the CM request company to each terminal member (home) through the cable TV (CATV) network.
Request delivery to the company. It is preferable that the system is constructed by a plurality of CATV companies.

Upon receiving the distribution request, the CATV company creates allocation data in which the CM is allocated to the broadcast program of its own station and transmits it to the center, and the center transmits this to the CM requesting company for confirmation.

Each CM requesting company, center and each CAT
Each V company is equipped with a computer, and bidirectional transmission / reception is possible between each CM company and the center and between the center and each CATV company through a telephone line, an optical fiber, or the like. It is also possible to perform bidirectional transmission / reception between the center and viewers via the CATV company.

The CM thus determined, together with the related programs, is distributed from the CATV company to each home via a cable and is broadcast on the television monitor provided in each home.

A point card decoder (PCD) is connected to each television monitor. Each viewer has their own ID
Owning an IC card having a function and a credit payment function, when watching a CM broadcast from a TV monitor, the IC card is always inserted into the PCD connected to the TV monitor to watch.

The IC card is provided with a CM viewing data recording section for additionally recording the CM viewing data for each product (or each product of the CM requesting company). PCD is
Each time each viewer views the commercial CM, new data is additionally recorded in the commercial viewing data recording unit for the commercial product of the IC card inserted in the PCD.

The CM viewing data recorded in the CM viewing data recording section of the IC card includes the number of viewings of the CM, viewing time, viewing time, code of the program or channel, and the like.

In addition, personal information (age, sex, address, etc.) about the viewer who owns the IC card is recorded in advance. Further, the IC card has a built-in credit function for paying the order price by TV shopping, which will be described later.

In addition, in this system, personal information such as the CM viewing cumulative data for each product recorded in the inserted IC card is displayed on the television monitor by the viewer inputting the personal identification data. You can check it.

Furthermore, each CATV company can grasp the viewing / listening record of the CM broadcast by the request from the CM requesting company in real time by using the two-way communication by the cable television network. Therefore, the receiving center can analyze the viewing record for each CM and each viewer and provide it to each CM client company as personal information for reference such as marketing.

The system of the present invention is preferably constructed in combination with a television shopping system,
One example is shown in FIG. The arrow shown in FIG. 1 indicates the flow of work when television shopping is performed in this system.

The CATV company provides each viewer with product information necessary for TV shopping through the CATV network. Each viewer can call up information about a desired product for purchase at any time and display it on the television monitor, and can refer to the information to purchase the product. Generally, the above-mentioned commercial product provided as a commercial product is a target product for TV shopping, but the target product can also be expanded to a product of the same type or a product of the same company.

A viewer who purchases a particular product through TV shopping places an order for the purchase with his or her IC card inserted in the PCD, and the CM viewing part records the product. Discounts are automatically applied according to the accumulated data recorded. That is, until reaching the upper limit point of the privilege set as necessary, the product can be purchased at a low price so that the more the conditions determined by the CM requesting company such as the number of times of CM viewing and time are determined. It should be noted that a certain upper limit can be set for the privilege based on the CM viewing data. Further, it is also possible to arbitrarily apply the privilege at the time of purchase to a certain range of products of the same type or products of the same company without limiting the privilege to the product, depending on the decision of the CM client company.

Since the credit function is incorporated in the IC card, the product can be purchased with credit. The credit settlement operation is the same as the case of using a conventionally known credit card, and the description thereof will be omitted.

The product order by the viewer is totaled for each product in a certain period in the CATV company, and the totalized data is sent to the center. The center requests the credit company to confirm the credit of each viewer (balance confirmation), and after receiving the confirmation, sends the aggregated data of the product to the CM requesting company. The CM requesting company, which has received the product total data, confirms the stock of the product as necessary and then reports the confirmation of the order acceptance to the viewer through the center and the CATV company. This allows the viewer to confirm his order.
The ordered product is delivered to the viewer from the distribution center that receives the request from the CM client company that received the order.

In addition to the ordering and delivery of products through TV shopping, the products on the store are actually sold at a shop that is a member of the CATV network and has a PCD, or a CM client directly managed shop that has a PCD. It is also possible to purchase after seeing. Also in this case, the discount corresponding to the CM viewing data accumulated for the product is applied by inserting the own IC card into the PCD.

The CM audience rating (viewing frequency) from the CATV company is totaled for each viewer (home) and for each product, and is supplied as data from the center to the CM requesting company of the product. Similarly, the CM requesting company obtains aggregated data of orders for each product. By analyzing these data for each specific target (certain age group, sex, occupation, region, etc.) as necessary, the CM client company knows the correlation between CM and demand for each product, It is possible to plan and execute the marketing, ordering, demand, production, distribution, etc. of the product accurately and promptly.

The system configuration shown in FIG. 1 shows one embodiment of the present invention, and the present invention is not limited to this. For example, the function that the center performs
May be in charge.

CMs broadcast from each CATV company
The so-called video-on-demand system so that each viewer can call the CM of the product of interest to the monitor and watch it whenever desired by each viewer. Is also possible. In the future, it may be possible that a CATV company will provide a channel for broadcasting only commercials.

Further, the CM requesting company broadcasts not only commercials of its own products but also questions about products, questionnaires, etc., and records answers, instructions, inquiries, etc. in the IC card owned by the viewer. You can These items recorded on the IC card are aggregated and analyzed by the CATV company or the center together with the CM viewing data and the personal information data, and are sent to each CM requesting company. Therefore, they can be used as reference data in marketing etc. of the product. it can.

[0038]

According to the present invention, a new distribution system is constructed by utilizing a network of interactive media, and for a CM client company, the effect of CM enlightening or demand stimulating by CM can be enhanced, and CM viewing and product can be achieved. The advantage of being able to achieve efficiency in marketing and ordering / ordering by clearly associating with the demand (sales record) is also accumulated for viewers (consumers) when purchasing products through CM viewing. The advantage is that you can receive special benefits.

[0039] The recording medium owned by each viewer is
Personal information such as gender and address can be recorded.
The M client company can use the system of the present invention more effectively by referring to these personal information.

For example, specific conditions (combinations are possible)
As a privilege of the CM requesting company, it is possible to give a privilege at the time of purchasing the product only to a user who satisfies the condition or change the privilege according to conditions. About the privilege contents (conditions), a telop is flowed through the monitor,
The demand stimulating effect of the product can be exerted intensively.

The above-mentioned effects are completely impossible with the current commercials of runoff, and can be achieved for the first time by the present invention.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram showing a preferred example of a system of the present invention.

Claims (5)

[Claims] 1. A commercial requesting company that requests a commercial to be broadcast as an advertising means, a broadcasting company that broadcasts a commercial in response to a request from the commercial requesting company, and a television monitor that receives a broadcast from the broadcasting company. , A recording body owned by each viewer who views a broadcast through the television monitor, and a decoder connected to the television monitor for recording and reading the recording body, the recording body being configured by the viewer. It has a commercial viewing data recording unit that cumulatively records the viewing data of commercials to be viewed for each product of the commercial requesting company, and the viewer has a privilege according to the commercial viewing data cumulatively recorded on his or her own recording body. A distribution system characterized by being constructed so that the product can be purchased along with it . 2. A commercial requesting company that requests a commercial to be broadcast as an advertising means, a broadcasting company that broadcasts the commercial according to a request from the commercial requesting company, and provides information on commercial products, and the broadcasting. A television monitor that receives the broadcast from the company and the product information, a recording medium owned by each viewer who views the broadcast through the television monitor, and recording and reading on the recording medium connected to the television monitor. The recording body includes a commercial viewing data recording unit that cumulatively records commercial viewing data viewed by the viewer for each product of the commercial client company, and the viewer records his or her own data. The commercial requesting company with the privilege according to the commercial viewing data accumulated in the body. Commercial products can be ordered and purchased through the TV monitor, and the purchase orders from each viewer are aggregated for each product and sent to the commercial requesting company for the commercial product. Is a distribution system characterized by being constructed so that the correlation between commercial broadcast results or viewing results and demand can be grasped. 3. The distribution system according to claim 1, wherein the broadcasting company is a cable television station, and a cable television network is formed between the cable television station and the home of the viewer. 4. The personal information about the owner's age, sex, occupation, address, etc. is recorded in advance in the recording body, and the commercial client company sets an arbitrary condition based on these personal information, and then commercials. The distribution system according to claim 1 or 2, wherein the correlation between the broadcast record or viewing record and the demand can be analyzed. 5. The distribution system according to claim 1 or 2, further comprising a server for centrally recording the commercial.