JPH07319392A - Merchandise information display device - Google Patents

Abstract

PURPOSE:To place a display device together with merchandise at a store and to display merchandise information to customers by providing this device with the display means for displaying the information stored in a merchandise information storage means and forming the shape over the entire part to the same form as the form of the merchandise or the form analogous therewith. CONSTITUTION:A reloadable RAM is utilized as the merchandise information storage means 1. The data accumulated as digital information by a computer is written into this merchandise information storage means 1. The merchandise information display device is composed of a liquid crystal display(LCD) 2 which displays the merchandise information, a speaker 3 which outputs the merchandise information by voices and a control means 4 which controls the entire part. As a result, the merchandise information stored in the merchandise information storage means 1 is displayed on the LCD 2 when the switch of the merchandise information display device is turned on. The merchandise information display device has the form analogous with the merchandise and, therefore, the display thereof as the merchandise information at the store or in a shop is possible. the customers are rendered with a fresh feel and a large quantity of information is transmitted with a slight space.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product information display device for informing various information such as product information at a store or in a store.

[0002]

2. Description of the Related Art Posters and POPs (exhibitions for advertising) designed to attract the attention of customers have been used for the promotion of merchandise in stores and in stores. For example, in a bookstore, a POP is displayed on a counter, an array of books, or the like, and is used for advertisement of a bookstore, advertisement of a new book, advertisement of a book released today, or the like.

[0003]

However, in the conventional POP, since the product information is printed, when the product information is desired to be changed, the POP itself must be replaced, and the information transmitted by one POP. There is a limit to the amount of products, so in order to promote many products, many PO
Needed P. Therefore, the advent of an advertisement that can convey a lot of information without taking up space has been desired.

[0004]

In order to solve the above-mentioned problems, in the first invention of the present application, the product information display device includes a display unit and a product information storage unit, and a product information product whose overall shape is displayed. It is characterized by having the same or similar form.

In the second invention of the present application, in addition to the first invention,
Further, it is characterized in that a sound generating means is provided.

[0006]

When the product information display device of the first invention of the present application is turned on, the product information stored in the product information storage means is displayed on the display means. Since this product information display device has a form similar to that of the product, it can be displayed at the store together with the product and the product information can be presented to the customer.

According to the second aspect of the present invention, the product information can be notified by voice by the sound generating means.

[0008]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing the configuration of a product information display device according to the present invention. The product information display device of the present invention is a product information storage unit 1 that stores information about products to be advertised, and a liquid crystal display (hereinafter, referred to as LCD) that displays product information.
2. A speaker 3 for outputting product information by voice and a control means 4 for controlling the whole.

A rewritable RAM is used as the product information storage means 1. Data stored as digital information by a computer is written in the product information storage means 1. The digital information includes character data for displaying product information, image data, and voice data for outputting as voice. As the image data, a CG moving image or the like is also possible. The product information storage means 1 may be of a built-in type, or may be a storage medium such as a floppy disk (FD), an IC card, an optical card or the like having a reading means provided in the main body.

Known LCD 2 and speaker 3 can be used. The control means 4 is the product information storage means 1, LCD
2 has a function of controlling the speaker 3 and the speaker 3, and is configured by a microprocessor or the like.

FIG. 2A is a perspective view of a product information display device of the present invention applied to a bookstore. This product information display device is in the form of a book, a portion corresponding to the spine of the book is an LCD, and a speaker is attached to the lower part thereof. The parts other than the LCD and the speaker are formed of a steel plate or plastic on the outside, and the product information storage means 1, the control means 4, a power supply, a switch, etc. are built inside.

As shown in FIG. 2B, the merchandise information display device in the shape of a book is arranged in the same manner as other books with the LCD surface facing up on the bookshelf. As a preferred example of use, an FD that stores information about a book for each publisher is attached to the product information display device 5, and the product information display device 5 is arranged on a dedicated bookshelf of the publisher corresponding to the stored information. Here, as the information stored in the product information storage means 1 (FD in this example), there are newly published information, newly published sales points,
There are special announcements from the publisher.

When the merchandise information display devices arranged on the bookshelf are turned on, the information stored in the merchandise information storage means 1 is read by the control means 4, and the character information and the image information are L.
At the same time that the audio information is displayed on the CD 2, the speaker 3
Is output from.

According to the present invention, in addition to the above-mentioned structure, a clock is further built in, and the time when the switch is turned on and the time when the switch is turned off are set, so that the switch is turned on at the opening time and the switch is turned on at the closing time. It is also possible to turn it off, or switch on after confirming the presence of a person by incorporating a sound sensor, infrared sensor, etc., and for other components, use a light emitting diode instead of the LCD. Various changes can be made, such as changing to the used LED.

In addition to the above examples, as the form, as shown in FIG. 3 (a), the cover side of the book may be an LCD so that it can be stacked flat, or as shown in FIG. 3 (b). There is also a mode in which the LCD is opened and the portion corresponding to the page is the LCD, and these can be selected depending on the place of use and the situation.

Although the case where the bookstore is used in the form of a book has been described above, the present invention can be used in a place other than the bookstore, and can be used in a sporting goods store in the form of a soccer ball, for example. it can.

[0017]

As described above, according to the present invention, the product information display device having the product information storage means for storing the product information and the display means for displaying the information stored in the product information storage means. Since the overall shape of the product is the same as or similar to the product, it is possible to display product information at the store or in the store, giving the customer a fresh feeling not found in conventional advertising POPs and a small space. It has the effect of transmitting a large amount of information.

[0018]

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of a product information display device of the present invention.

FIG. 2 is an explanatory diagram when a product information display device of the present invention is used in a bookstore.

FIG. 3 is a perspective view showing another embodiment of the product information display device of the present invention.

[Explanation of symbols]

 1 product information storage means 2 liquid crystal display 3 speaker 4 control means 5 product information display device

Claims (2)

[Claims] 1. A product information storage unit for storing product information, and a display unit for displaying information stored in the product information storage unit, wherein the overall shape is the same as or similar to the product. Product information display device characterized in that 2. The product information display device according to claim 1, further comprising a sound generation unit that outputs the information stored in the product information storage unit by voice.