JPH07214941A - Telephone advertisement book - Google Patents

Abstract

PURPOSE:To provide a telephone advertisement book constituted so as to be capable of simply obtaining and confirming necessary data retated to a commodity and service in one's house by a telephone or a facsimile without going to the shop or office of a commodity or service offerer. CONSTITUTION:The phone number 4 of a service center receiving the taking-out of guide data 3 is added to the space in which at least a commodity and service offerer 1, the kind 2 of a commodity and service to the offered and the guide data related to a commodity and service possible to offer are entered and a selection code 5 capable of being inputted by a telephone is added to the commodity and service offerer 1 and the guide data 3.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION The present invention uses a telephone or the like to
The present invention relates to a telephone advertising book having a new structure, which is used in cooperation with a voice response system capable of easily obtaining guide information for products and services.

[0002]

2. Description of the Related Art The conventional telephone advertising book is a product classified by industry,
Advertisements for services are posted, and consumers can select those industry-specific advertisements as needed, call the vendor to inquire about the products and services they handle, or go to a store or office to obtain the necessary information. At present, we are getting information about products and services.

[0003]

However, in the above-mentioned conventional telephone advertising book, since the space for the advertising space posted for each type of industry is limited, it has an impact compared to advertising pages, leaflets, and posters in books. It is weak, and there are problems such as not knowing whether the product and service information posted in the phone book is the latest one or the one that has been discontinued, so for consumers, when searching for a vendor It was just a reference, and I could not expect to know the contents of the products and services offered by the vendors.

[0006] Further, advertisers who are the providers of products and services listed in the telephone advertisement book are often small shops, small offices or companies. For this reason, even if consumers see those advertisements and inquire about necessary products and information by telephone, it is rare that they have a dedicated person in charge, and consumers often make phone calls and do not provide explanations. If it was enough, it was necessary to check the contents by calling another company.

[0005] Furthermore, since ordinary traders rarely accept nighttime reception, inquiries can hardly be made for those who work late at night. The present invention has been made in view of the above-mentioned conventional circumstances, and before a consumer goes to a store or office of a product or service provider, necessary information about the product or service is provided in advance by a telephone or The purpose is to provide a telephone advertising book that can be easily known by facsimile.

[0006]

In order to achieve the above object, the present applicant has proposed a telephone advertising book having the following structure. That is, the telephone number of the service center that accepts the retrieval of the guide information on the paper on which at least the provider name of the product or service, the type of product to be provided, the type of service, and the guide information about the available product or service are described. In addition to adding numbers, the providers of the products and services and the guide information include a selection code that can be input by a telephone.

In this case, as the service center, there is a form in which a common service center is provided and a plurality of advertisers jointly use it, or a form in which the advertiser provider has a dedicated service center and accepts there. , Either of which may be adopted.

[0008]

The consumer who looks at the telephone advertising book of the present invention calls the service center by telephone when he / she obtains the necessary information about the product or service. When the service center receives an incoming call, the voice-enabled computer of the service center responds by voice to the consumer, informs that the information is available by push-tone input on the telephone, and then interactively guides the information. In addition to the selection code of the product or service provider, the guide information desired by the consumer, the selection code indicating the type of product or service, the selection code of the consumer message box or the like can be entered by operating the numeric keypad of the telephone. Tell the thing.

When the service center inputs and accepts a product, a service provider selection code, a product or service type selection code, and other necessary information from the consumer,
Since the entered information is confirmed and inquired by voice for confirmation, if there is no error in the content, a predetermined key is operated to confirm acceptance. As described above, according to the telephone advertisement book of the present invention, the consumer calls the service center by a normal telephone or facsimile capable of push-tone input without going to the store or office of the provider of the product or service. Only then, the necessary information can be easily obtained and checked from home through a telephone or a facsimile.

[0010]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows an example of a telephone advertising book of the present invention. In the telephone advertising book A, the name of the product / service provider is 1,
Product, service type 2, available products, service guide information 3, and telephone number 4 (toll-free number in the figure) of the service center that accepts information retrieval are described. The company code is 5a for the provider and the BOX code 5 is for the guide information 3.
b to 5c are added as the selection code 5.

These selection codes 5 are numbers and symbols that can be input in a push tone on the telephone, and the types of products and services that can be provided by the trader are added so that they are conspicuous and conspicuous. At a glance at the book A, the consumer can read the guide information 3 that can be provided by the advertiser who is the provider 1 of the product or service. The service center can be operated not only by the advertiser who is the provider 1 of the product or service, but also by being jointly used by multiple advertisers and advertisers of different industries. A service center operated by a specific company or database company may be used.

In the example shown in FIG. 1, the guide information 3 includes a comprehensive guide BOX that provides comprehensive guidance information on the advertiser's company and stores by voice message, and for each product that can be provided by the product provider. Divided guide boxes are provided, and selection codes 5b and 5c corresponding to the guide boxes are added. Figure 1
In the advertising example of the liquor store shown in (1), the guide information 3 for the product guide is the sake guide box, the western guide box,
A wine guide BOX and a beer guide BOX are provided. As guide information 3 for advertising, a bargain guide BOX,
The map guide BOX is described together with the selection code 5c that can be entered with the ten-key pad of the telephone.

The facsimile reception code 6 is used when the guide information 3 is received by facsimile, and the message reception code 7 is used by the consumer who sees the telephone advertising book A to place an order or to give a detailed description of the product. ， Used as a command code to be input when making a request such as a recall to request from the service provider. In addition, if you enter from a telephone, etc., the service center can record the voice of the consumer and notify the advertiser like an answering machine, which is especially useful when ordering or leaving a message at night or during business vacation. . Further, 8 is a product ordering code, which is a command code that is input when a consumer who knows the guide information 3 places an order for a product as described later. Note that a list 13 of telephone numbers of the same trader is displayed outside the advertisement section, like a normal telephone directory.

According to such a telephone advertising book A, the following uses are possible. . When the consumer looks at the telephone advertising book A and calls the service center 4, the service center 4 responds by a voice message, and gives a voice instruction that the company code 5a for which the guide information 3 is desired to be selected. . When the consumer inputs the company code 5a in accordance with this voice instruction, the service center 4 responds with the called store name 1 and then inputs the selection code 5b, 5c of one of the guide information 3, so In response to the instruction, the consumer inputs the selection code 5. For example, if you want comprehensive guide information about a company, enter the selection code 5b [10 *] of the comprehensive guide box. For example, if you want information about sake, sake guide B
Input the selection code 5C [11 *] added to OX. Then, the service center 4 responds with a pre-recorded voice message to convey the characteristics of the company and product information about sake to the consumer, but the consumer further receives the content transmitted by the voice message by facsimile. If you wish, you can also use fax reception code 6 [1
*].

When a consumer who looks at the telephone advertising book A needs to place an order for merchandise or make a more detailed inquiry to the company, the service center 4 is called and the company code 5a is set. After specifying, message reception code 7
If you enter [2 *], you can record the requirements like an answering machine. If the computer software installed in the service center 4 is properly designed, consumers who have become accustomed to the operation will not be able to hear the voice message after calling the service center 4 and will receive the guide information 3 and the facsimile reception code 6 By inputting the message reception code 7 one after another, necessary information can be taken out.

FIG. 2 shows an advertising section of a real estate agent as an example of the telephone advertising book A. In the telephone advertisement book A of the real estate transaction 2, the service provider name 1, the business type name 2, the telephone number 4 of the service center, and the company code 5a are written. As the guide information 3, a sale property guide BOX storing information on sale properties, a purchase property guide BOX storing information on purchase properties, and a rental property guide BOX are selection codes 5d to
5f, the facsimile reception code 6 for receiving the guide information 3 by facsimile instead of replying by voice message and printing out on a recording paper,
Further, like an answering machine, a message reception code 7 is provided to record a message of a consumer, and each command code is added.

The present invention is applicable not only to such liquor stores and real estate transactions, but also to business types listed in ordinary telephone directories,
It goes without saying that it may be used as a telephone advertising book that carries advertisements of all industries such as used car sales, beauty salons, hospitals, and travel agencies. 3 shows the guide information 3
As an example, the guide information B of the sake guide BOX received by the facsimile and printed out on the recording paper is shown. The simplest guide information B is product name 9
Are displayed as a list together with the selling price 12, but an ordinary leaflet or a catalog may be printed out as it is, and as shown in FIG. In addition, a code that can be accepted by the push tone of the telephone may be added and output as advertising paper for telemarketing.

In the case of constructing the advertising paper for telemarketing such as the latter, the name of the supplier of the product is 1,
The product 9 to be handled, the selling price 12 and the telephone number 4 of the service center which receives the order and service of the product are described. It is added.

The guide information B shown in FIG.
A figure showing the appearance of the product and a photograph 10 are also shown in accordance with the above, but the guide information B may be displayed only in characters if the product name and contents are known. FIG. 4 is an enlarged view of the identification code added to the advertising paper for telemarketing shown in FIG.

As the identification code, the commodity code 11 attached to the general commodity group and the commodity details can be entered so that the consumer can enter the order into the host computer of the service center by operating the ten-key pad of the telephone or the like. In addition to the branch code 11a indicating the classification, the company code 5a added to the product provider 1 is provided. When there are many subdivisions for products, a necessary number of branch codes 11a may be additionally added to make the classification hierarchical.

FIG. 5 shows map guide BO as guide information.
Product and service provider 1 that is output when X is specified
Is an example of a map C showing the locations of the companies and offices. Map C provided to consumers as guide information
The various types are adopted so that the consumer can easily know the location regardless of the illustrated example. For example, directions when using a train bus, detailed directions from the nearest station, detailed directions from highways and general roads, and refund tickets and coupons for the one-way transportation to stores and offices. A specially designed map with a ticket and other features that cannot be placed in a regular telephone advertising book is used.

[0022]

According to the telephone advertisement book of the present invention, by using it in combination with the voice response system, the consumer can check the product and service before going to the store or office of the product or service provider. This is convenient because you can check the latest necessary information through a telephone or a facsimile.

From the perspective of an advertiser who provides products and services, it is not necessary for an exclusive person in charge to always wait for an inquiry from a consumer, and the explanation content does not change due to the skill of the respondent. . Therefore, it is extremely useful for reducing labor costs and selling expenses.

[Brief description of drawings]

FIG. 1 is a diagram showing an advertisement section (liquor store advertisement) of a telephone advertising book according to an embodiment of the present invention.

FIG. 2 is a diagram showing an advertisement section (real estate advertisement) of a telephone advertising book according to another example of the present invention.

FIG. 3 is a diagram showing an example of guide information provided to consumers.

FIG. 4 is an enlarged view showing an identification code described in guide information.

FIG. 5 is a diagram showing an example of map information provided to consumers as guide information.

[Explanation of symbols]

 A: Telephone advertising book B: Sake guide information C: Map guide information 1 ... Product / service provider name 2 ... Product, service Type of information 3 ・ ・ ・ ・ ・ Guide information 4 ・ ・ ・ ・ ・ Service center phone number 5 ・ ・ ・ ・ ・ Selection code 5a ・ ・ ・ ・ Company code 5b ・ ・ ・ ・ General guide BOX 5c ・ ・ ・ ・ ・ ・ Handling Service code 6 ・ ・ ・ ・ ・ Facsimile reception code 7 ・ ・ ・ Message reception code 8 ・ ・ ・ ・ ・ Product order code 9 ・ ・ ・ ・ ・ Product name 10 ・ ・ ・ ・ Figure, photograph 11 ・ ・ ・・ Product code 11a ・ ・ ・ Branch code 12 ・ ・ ・ ・ ・ ・ Sales price 13 ・ ・ ・ ・ Phone number list

Claims (1)

[Claims] 1. A service center that accepts retrieval of guide information on at least the paper on which the name of the provider of the product or service, the type of product or service to be provided, and the guide information about the product or service that can be provided are described. A telephone advertising book having a configuration in which a telephone number is added, and a selection code that can be input by a telephone is added to the product and service provider and the guide information.