JPH04342095A - Commodity display device automatic vending machine - Google Patents

Abstract

(57) [Summary] This bulletin contains application data before electronic filing, so abstract data is not recorded.

Description

[Detailed description of the invention]

0001

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product display device for a vending machine such as a cigarette vending machine.

0002

[Prior Art] Vending machines generally display product samples on a product display stand installed in a product display room with a built-in illumination light (fluorescent light), and in front of the stand display each product sample individually. A product selection button is installed to allow the customer to select the product they want to sell at the time of sale. On the other hand, especially for new products and recommended sales products, it has been conventional practice to appeal to customers by pasting POP advertisements such as stickers on product display stands.

0003

[Problems to be Solved by the Invention] By the way, simply attaching POP advertisements such as stickers as described above has a weak impact on customers and cannot exert a sufficient appeal effect.

The present invention has been made in view of the above points, and its object is to provide a product display device that allows new products and recommended sales products to be effectively promoted using light within the limited space of a product display stand. Our goal is to provide the following.

[0005]

[Means for Solving the Problems] In order to solve the above problems, in the product display device of the present invention, a floodlight window is opened at the front edge of the display stand corresponding to the product samples displayed on the display stand. At the same time, a light source unit for POP advertising shall be installed behind the light projection window.

[0006] Here, the light source unit for POP advertising in the above configuration is composed of an assembly of a visible light emitting diode (LED) and a light guide lens that guides the light emitted from the light emitting diode toward a light projection window. There is. Furthermore, it is more effective to increase the appeal by selecting a POP advertising light source unit corresponding to a new product, recommended product, etc. among the products on sale, and lighting up the light emitting diode in a blinking manner.

[0007]

[Operation] With the above configuration, when the light emitting diode of the light source unit is turned on, the light emitted from the light emitting diode is emitted forward through the light guide lens and the light projection window of the product display stand. Here, by selectively lighting up the light source unit for POP advertising that corresponds to the product samples of new products and recommended sales products among the various product samples lined up on the display stand, the product is strongly promoted to customers. I can appeal. Furthermore, in this case, by blinking the light emitting diode, the appeal effect is further enhanced.

[0008]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Examples of the present invention will be described below with reference to the drawings. First, in FIG. 1, 1 is a product display stand installed in a product display room of a vending machine, and 2 is a product sample displayed on the display stand 1. Although only a part of the display stand 1 is shown in the figure, the actual display stand 1 is long horizontally, and a plurality of product samples are displayed in a horizontal row here. A light emitting window 1b is opened in the front edge 1a of the display stand 1, which corresponds to the product sample 2, in line with a product price label (not shown).
Further, behind the light projection window 1b is a visible light emitting diode 3 (
For example, an LED that emits red visible light), a light guide lens 4 made of transparent resin (for example, acrylic resin), and a unit cover 5
A light source unit 6 for POP advertising with a small size is provided, and is assembled and mounted on the lower surface of the product display stand 1 using fastening screws 7. Note that 8 is a printed wiring board to which the light emitting diode 3 is attached. Here, the light guide lens 4 described above has a convex lens part 4a protruding from the cover 5 on the front side and facing the light projection window 1a of the exhibition stand 1, and a convex lens part 4a on the rear side with the central concave part 4b in between. It is configured as an edge illumination lens with groove-shaped light entrance portions 4c formed on both sides into which the light emitting diodes 3 enter from behind. Note that the light emitting diode 3 is connected to a power source via a lighting control circuit (not shown).

When the light emitting diode 3 of the light source unit 6 is turned on with this configuration, the visible light emitted from the light emitting diode 3 enters the end face of the light guide lens 4 and is totally reflected inside the lens, as shown in FIG. The light is emitted forward and projected forward through the light projection window 1a of the product display stand 1 shown in FIG. Here, among the various product samples 2 lined up on the product display stand 1, the POP advertising light source unit 6 can be installed only at a specific location where product samples of new products and recommended sales products are displayed, or each product sample and In particular, by selecting the POP advertising light source unit 6 corresponding to the product sample of the new product or recommended sales product and lighting the light emitting diode 3, the new product will be displayed to the customer. , Recommended sales products can be strongly promoted. In this case, the appeal effect can be further enhanced by blinking the light emitting diode 3 or using POP advertisements such as stickers.

0010

[Effects of the Invention] Since the product display device according to the present invention is constructed as described above, it achieves the following effects. That is, light source units for POP advertising are installed in the product display stand in correspondence with the product samples displayed on the display stand, and light source units corresponding to new products and recommended sales products are selectively turned on. This makes it possible to strongly promote the product to customers. Furthermore, by using a light emitting diode as a light source, the light source unit can be made smaller, so it can be incorporated into the limited space inside the exhibition stand. Furthermore, the appeal effect is further enhanced by lighting up the light emitting diode of the light source unit in a blinking manner.

[Brief explanation of drawings]

FIG. 1: An exploded perspective view showing the configuration of an embodiment of the present invention.

[Figure 2]
Diagram of the light emitting state of the light source unit in Figure 1

[Explanation of symbols]

1 Product display stand 1a Flood window 2 Product samples 3 Light emitting diode 4 Light guide lens 6 POP advertising light source unit

Claims (3)

[Claims] Claim 1: A product display stand installed in a product display room of a vending machine is provided with a floodlight window at the front edge of the display stand corresponding to the product samples displayed on the display stand; A product display device for a vending machine characterized by being equipped with a light source unit for POP advertising behind a light window. Claim 2: The product display device according to claim 1, wherein P
The light source unit for OP advertisement is a visible light emitting diode,
A product display device for a vending machine, comprising an assembly including a light guide lens that guides the light emitted from the light emitting diode toward a light projection window. [Claim 3] In the product display device according to claim 1, a PO corresponding to new products, recommended sales products, etc. among sales products;
A product display device for a vending machine characterized by selecting a P advertising light source unit and lighting a light emitting diode in a blinking manner.