JP7514889B2 - Information processing device managed by a service manager providing a prescribed service for which payment can be made on an app, information processing method managed by a service manager providing a prescribed service for which payment can be made on an app, and information processing program managed by a service manager providing a prescribed service for which payment can be made on an app - Google Patents

Description

The present invention relates to an information processing device managed by a service operator that provides a specified service that allows payment via an app , an information processing method managed by a service operator that provides a specified service that allows payment via an app, and an information processing program managed by a service operator that provides a specified service that allows payment via an app .

Conventionally, technology is known that provides incentives to users based on their responses to surveys.

JP 2012-173907 A

However, conventional technology was not able to properly reflect the survey results of users who made payments at stores.

This application was made in consideration of the above, and aims to appropriately reflect the results of a survey of users who have made payments at a store.

The information processing device according to the present application is characterized by having a selection unit that selects users to whom a survey is to be distributed based on the user's payment history, a distribution unit that distributes the survey to the users selected by the selection unit, and an awarding unit that awards incentives to users who respond to the survey distributed by the distribution unit.

According to one aspect of the embodiment, it is possible to appropriately reflect the survey results of users who have made payments at a store.

FIG. 1 is a diagram illustrating an example of information processing according to an embodiment. FIG. 2 is a diagram illustrating an example of the configuration of an information processing system according to the embodiment. FIG. 3 is a diagram illustrating an example of the configuration of the information processing server according to the embodiment. FIG. 4 is a diagram illustrating an example of a survey request storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of an answer result storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of a payment history storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of the incentive storage unit according to the embodiment. FIG. 8 is a diagram illustrating an example of the configuration of the payment management server according to the embodiment. FIG. 9 is a diagram illustrating an example of the configuration of a user terminal according to the embodiment. FIG. 10 is a diagram illustrating an example of the configuration of an affiliated store terminal according to the embodiment. FIG. 11 is a flowchart illustrating an example of a procedure of information processing according to the embodiment. FIG. 12 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing server.

Below, the information processing device, information processing method, and information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing device, information processing method, and information processing program according to the present application are not limited to these embodiments. In addition, the same parts in the following embodiments will be denoted by the same reference numerals, and duplicated descriptions will be omitted.

1. Embodiment
The information processing realized by the information processing device of the present embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of the information processing according to the embodiment. Note that in Fig. 1, the information processing according to the embodiment is realized by an information processing server 10, which is an example of the information processing device according to the present embodiment.

1-1. Configuration of Information Processing System
Prior to the description of FIG. 1, the configuration of the information processing system 1 will be described with reference to FIG. 2. FIG. 2 is a diagram showing a configuration example of the information processing system according to the embodiment. As shown in FIG. 2, the information processing system 1 according to the embodiment includes an information processing server 10, a payment management server 100, a user terminal 200, and an affiliated store terminal 300. The information processing server 10, the payment management server 100, the user terminal 200, and the affiliated store terminal 300 are connected to each other via a network N in a wired or wireless manner so as to be able to communicate with each other. The network N is, for example, a WAN (Wide Area Network) such as the Internet. Note that the information processing system 1 shown in FIG. 2 may include a plurality of information processing servers 10, a plurality of payment management servers 100, a plurality of user terminals 200, and a plurality of affiliated store terminals 300.

The information processing server 10 shown in FIG. 2 is an information processing device that executes information processing according to the embodiment, and is realized by a server device, a cloud system, or the like. For example, the information processing server 10 selects users to whom a survey is to be distributed based on the payment history of a specified service, and distributes the survey to the selected users.

In addition, the information processing server 10 provides incentives (e.g., coupons) to users who respond to the distributed questionnaire.

The payment management server 100 shown in FIG. 2 is an information processing device that executes information processing according to the embodiment, and is realized by a server device, a cloud system, etc. For example, the payment management server 100 is realized by a server device, a cloud system, etc. of a service operator that provides a specific service that allows payment on an app.

The user terminal 200 shown in FIG. 2 is an information processing device used by a user. For example, the user terminal 200 displays a survey screen for a distributed survey. The user terminal 200 is realized, for example, by a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), etc. The user terminal 200 also displays information distributed by the information processing server 10 using a web browser or an application. Note that the example shown in FIG. 1 shows a case where the user terminal 200 is a smartphone.

When the user terminal 200 receives control information for implementing a specified information processing from the information processing server 10, the user terminal 200 implements the information processing in accordance with the control information. Here, the control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The specified application itself delivered from the information processing server 10 may be regarded as the control information.

The affiliated store terminal 300 shown in FIG. 2 is an information processing device used by the affiliated store that requested the survey. For example, it displays information summarizing the responses of users who responded to the survey. The affiliated store terminal 300 is realized, for example, by a smartphone, tablet terminal, notebook PC, desktop PC, mobile phone, PDA, etc. The affiliated store terminal 300 also displays information distributed by the information processing server 10 using a web browser or application. Note that the example shown in FIG. 1 shows a case where the affiliated store terminal 300 is a smartphone.

When the affiliated store terminal 300 receives control information for implementing a specified information processing from the information processing server 10, the affiliated store terminal 300 implements the information processing in accordance with the control information. Here, the control information is described, for example, in a script language such as JavaScript (registered trademark) or a style sheet language such as CSS. The specified application itself delivered from the information processing server 10 may be regarded as the control information.

Note that while FIG. 2 shows a case where the information processing server 10 and the payment management server 100 are separate devices, the information processing server 10 and the payment management server 100 may be integrated.

[1-2. Payment using user terminals]
Here, an example of payment (electronic payment) using the user terminal 200 will be described prior to the information processing executed by the information processing server 10. In the following description, an example will be described in which a user U makes a payment using the user terminal 200 using a two-dimensional code (QR code (registered trademark)) placed in store A and indicating store identification information C that identifies store A, but the embodiment is not limited to this. The example of payment described below can also be applied when an arbitrary user makes a payment at an arbitrary store using an arbitrary user terminal 200. In addition, the store identification information C may be not only a QR code (registered trademark) but also a barcode, a predetermined mark, a number, or the like.

For example, when user U makes a payment for the use or purchase of a payment object (transaction object) such as various products or services at store A, user U launches a payment app pre-installed on user terminal 200. User U then photographs store identification information C installed at store A via the payment app. In such a case, user terminal 200 displays a screen for inputting the price of the payment object, and accepts input of the payment amount from user U or a clerk at store A. User terminal 200 then transmits to information processing server 10 the user identification information identifying user U, store identification information C (or information indicated by store identification information C, i.e., information indicating store A (e.g., store ID)), and payment information indicating the payment amount.

In such a case, the information processing server 10 transfers electronic money in the amount indicated by the payment amount from the account of user U indicated by the user identification information to the account of store A indicated by the store identification information C. The information processing server 10 then sends a notification to the user terminal 200 that the payment has been completed. In such a case, the user terminal 200 notifies the user that payment has been made with electronic money by outputting a screen or a specified sound indicating that the payment has been completed.

Note that the payment using the user terminal 200 is not limited to the above-mentioned process. For example, the payment using the user terminal 200 may be made using a store terminal installed in store A. For example, the user terminal 200 displays user identification information on the screen to identify the user U. In such a case, the store terminal installed in store A reads the user identification information displayed on the user terminal 200 and transmits payment information indicating the user identification information (or information indicated by the user identification information, i.e., information indicating the user U (e.g., user ID)), the payment amount, and information identifying store A to the information processing server 10. In such a case, the information processing server 10 transfers electronic money in the amount indicated by the payment amount from the account of user U indicated by the user identification information to the account of store A, and may notify the store terminal of store A or the user terminal 200 that the payment has been completed by outputting a screen or a predetermined sound indicating that the payment has been completed.

Furthermore, payment using the user terminal 200 may not only be a process of transferring electronic money from an account to which user U has previously charged electronic money to store A's account, but may also be a payment using, for example, a credit card that user U has previously registered. In such a case, for example, user terminal 200 may transfer electronic money of the payment amount to store A's account and bill the management company of user U's credit card for the payment amount.

1-3. Overview of the embodiment
Conventionally, there is known a technique for providing incentives to users based on their responses to a questionnaire, but such a technique does not adequately reflect the results of the questionnaire of users who have made a payment at a store.

The information processing server 10 then executes information processing according to the embodiment. The information processing executed by the information processing server 10 will be described below with reference to FIG. 1. In the following description, an example is shown in which the user terminal 200 is used by the user U1. In addition, in the following description, the user terminal 200 may be regarded as the same as the user U1. That is, in the following, the user U1 may also be read as the user terminal 200. In addition, in the following description, an example is shown in which the affiliated store terminal 300 is used by the affiliated store P1. In addition, in the following description, the affiliated store terminal 300 may be regarded as the same as the affiliated store P1. That is, in the following, the affiliated store P1 may also be read as the affiliated store terminal 300.

In the following explanation, an example will be given in which user U1 is the only user to whom the survey is to be distributed, but the number of users to whom the survey is to be distributed is not particularly limited. For example, when there are multiple users to whom the survey is to be distributed, the information processing server 10 distributes the survey to each of the multiple users. In addition, an example will be given in which the only affiliated store that has requested the survey is affiliated store P1, but the number of affiliated stores that have requested the survey is not particularly limited. For example, when there are multiple affiliated stores that have requested the survey, the information processing server 10 accepts survey requests from each of the multiple affiliated stores. In addition, the surveys below are surveys about affiliated stores where the user has made a payment, or about products purchased at the affiliated store where the user has made a payment.

First, the affiliated store P1 requests a survey via the affiliated store terminal 300. The information processing server 10 accepts the survey request from the affiliated store P1 (step S101). The survey request includes, for example, the survey questions and information related to collection (for example, the user segment to be collected, the number of data to be collected, the survey period, etc.). In this way, the information processing server 10 obtains the survey request sent from the affiliated store terminal 300.

The information processing server 10 selects users to whom the survey will be distributed (step S102). For example, the information processing server 10 selects users to whom the survey will be distributed based on the acquired survey request. For example, the information processing server 10 selects users who meet specified conditions, such as users who visited the store within a specified period of time, users who visited the store with multiple people, or users who purchased a specified product.

The information processing server 10 distributes the survey to the selected users (step S103). When the user terminal 200 receives the survey distributed from the information processing server 10, the user terminal 200 displays the survey on the app (including a mini app). At this time, the user terminal 200 may receive a push notification to the app, and display the survey on the app via the push notification.

Then, the user U1 answers the questionnaire via the user terminal 200. The information processing server 10 acquires the questionnaire response results from the user U1 (step S104). The information processing server 10 also grants an incentive to the user U1 who answered the questionnaire (step S105). For example, the information processing server 10 grants points (electronic money) that can be used for payment with a specified service.

The information processing server 10 tally up the survey response results collected within a specified period (step S106). The information processing server 10 then provides the member store P1 with the information on the tallied survey response results (step S107). Note that the information processing server 10 may provide the survey response results tallied at the time of request from the member store P1. When the member store terminal 300 obtains the survey response results provided by the information processing server 10, it displays the survey response results. The information processing server 10 also collects incentive funds, system usage fees, remuneration, etc. from the member store P1 (step S108).

1-4. Variations of the Processing in the Embodiment
(Changes in incentives)
In the above embodiment, the information processing server 10 may change the incentive to be granted based on the questionnaire response results. For example, the information processing server 10 may distribute the questionnaire evaluations based on the questionnaire response results, and grant incentives to users who have received high evaluations (or low evaluations). Furthermore, for example, the information processing server 10 may grant incentives to users who have responded to the questionnaire within a predetermined period of time. Furthermore, for example, the information processing server 10 may grant incentives to users who have responded to a certain number of questions or more in the questionnaire (for example, all the questions).

(Use of payment history of users who responded to the survey)
In the above embodiment, the information processing server 10 may provide the member store P1 with information based on the payment history of the user who answered the questionnaire (e.g., the amount of one payment, the number of payments in one month, the genre of the store frequently used (e.g., the genre of the store where the number of payments in one month accounts for a certain percentage or more of the user's payments, the genre of the store where the payment amount accounts for a certain percentage or more), the area of the payment, the usage status of the coupon, the day of the week of the payment, etc.). For example, the information processing server 10 may provide information on the proportion of users who satisfy a specified condition specified based on the payment history of the user who answered the questionnaire. For example, the information processing server 10 may provide information on the proportion of users who have not visited the store for six months among the users who answered the questionnaire. Also, for example, the information processing server 10 may provide information on the proportion of users who visit the store every other month. Also, for example, the information processing server 10 may provide information on the products purchased by the user. Also, for example, the information processing server 10 may provide the questionnaire responses in segments separated based on the user's payment history in association with each other. Note that the questionnaire response results differ for each segment separated based on the payment history or the specified conditions. For this reason, the information processing server 10 may provide information for allowing the store to clearly display which segment the questionnaire response results correspond to.

(Selection of users to whom the message will be delivered)
In the above embodiment, the information processing server 10 may select users who satisfy the survey request acquired from the affiliated store and are the target of the survey based on the user's payment history. Specifically, when the survey request includes a designation of a user group that frequently uses a store of a competitor as the target segment, the information processing server 10 extracts users who frequently use the same store genre as the store genre of the survey requester from the payment history. Also, when the information processing server 10 includes a designation of a user group that makes payments in the same area as the affiliated store as the target segment, the information processing server 10 extracts users who make payments in an area within a certain distance from the store location of the survey requester. For example, the information processing server 10 may select users who are the target of the survey based on the user's payment history at the affiliated store of the survey requester from among the user's payment history. Specifically, when the survey request includes a designation of a user group that frequently uses the affiliated store of the survey requester as the target segment, the information processing server 10 extracts users who frequently use the affiliated store of the survey requester from the payment history. The information processing server 10 may select users to whom a survey is to be distributed based on, for example, user attribute information (for example, gender, age, residential area, location information (user behavior history, trade area), review (word-of-mouth) posting history, etc.). The information processing server 10 may select users to whom a survey is to be distributed based on, for example, information about the user's survey (for example, survey response rate, store usage rate after response, etc.). The information processing server 10 may select users to whom a survey is to be distributed based on, for example, information about access to a member store site on a specific app (for example, number of accesses, number of accesses within a certain period, number of accesses by genre, etc.). The information processing server 10 may select users to whom a survey is to be distributed based on, for example, behavior history on a specific app (for example, usage history of each function of the app, time spent on a mini app, etc.).

(Changes in incentives granted)
In the above embodiment, the information processing server 10 may change (or vary) the incentive (or the amount of the incentive) to be given. For example, the information processing server 10 may change the incentive based on the degree of match with the segment of users who are desired to answer the questionnaire of the affiliated store. Also, for example, the information processing server 10 may change the incentive based on the response rate of the user to various questionnaires. For example, the information processing server 10 may increase the incentive when the response rate of users who are desired to answer the questionnaire of the affiliated store is low. Also, for example, the information processing server 10 may change the incentive based on the degree of collection of the questionnaire. For example, when a sufficient number of responses have not been collected by the response deadline, the information processing server 10 may increase the incentive in order to further improve the questionnaire in a short period of time. Also, for example, the information processing server 10 may increase the incentive when the user is continuously answering the questionnaire (for example, when the user is continuously answering the questionnaire for continuous monitoring).

(Use of survey results)
In the above embodiment, the information processing server 10 may select users to whom the questionnaire is to be distributed based on the questionnaire contents. For example, the information processing server 10 may receive multiple questionnaires and a segment of users who are desired to answer the questionnaires from the questionnaire requester, and distribute them according to the users. In this case, the information processing server 10 may distribute questionnaires with completely different questionnaire contents or questionnaires with different questions according to the users. In addition, for example, the information processing server 10 may distribute a questionnaire in which a review item can be set as a questionnaire question item. Then, the information processing server 10 may perform a process for automatically posting the user's response to the review item as a review of the affiliated store. Note that the information processing server 10 may allow the user to select whether or not to post the response to the review item. In this case, the information processing server 10 may grant an additional incentive when the user agrees to the posting of the review. In addition, for example, when a common item that is not related to the questionnaire requester is set in advance, the information processing server 10 may enable all questionnaire requesters to refer to the user's response to the common item. In addition, for example, the information processing server 10 may distribute a conditional questionnaire. For example, the information processing server 10 may distribute a conditional questionnaire in which a condition includes following a store, and a response cannot be sent unless the store is followed.

(Use of survey results)
In the above embodiment, the information processing server 10 may provide the survey requester with information indicating changes in user behavior (payment) after answering the survey. For example, the information processing server 10 may visualize the lead time from finding the survey to answering it, and the lead time from answering the survey to payment. For example, the information processing server 10 may provide information indicating the number of users who found the survey but did not answer it.

(Survey displayed on the app)
In the above embodiment, the information processing server 10 may display the questionnaires in descending order of incentives when there are multiple questionnaires that can be answered. For example, when a questionnaire includes a question similar to a question previously answered by the user, the information processing server 10 may allow the user to select the answer result previously answered as a candidate. For example, when the number of incentives is gradually increased according to the number of questions answered in the questionnaire, the information processing server 10 may display the number of incentives according to the number of questions answered in the questionnaire (for example, "true" or "false" points for answering up to this point). For example, the information processing server 10 may display the number of answers to the questionnaire. For example, when the number of answers to the questionnaire is fixed, the information processing server 10 may display the remaining number of people who need to answer. For example, when the user has previously answered a similar questionnaire, the information processing server 10 may allow the user to refer to the answer result previously answered. In this case, the information processing server 10 may display a similar questionnaire answer reference button for allowing the user to refer to the answer result previously answered. Also, for example, the information processing server 10 may display a button for transitioning to a purchase history related to the questionnaire on the questionnaire screen, or may display it directly on the screen. By displaying the purchase history related to the store distributing the questionnaire on the user terminal 200 together with the questionnaire, the information processing server 10 can easily remind the user of the store that is the subject of the questionnaire and what the user purchased at the store that is the subject of the questionnaire.

2. Configuration of the information processing server
Next, the configuration of the information processing server 10 according to the embodiment will be described with reference to Fig. 3. Fig. 3 is a diagram showing an example of the configuration of the information processing server 10 according to the embodiment. As shown in Fig. 3, the information processing server 10 has a communication unit 20, a storage unit 30, and a control unit 40. Note that the information processing server 10 may have an input unit (e.g., a keyboard, a mouse, etc.) that accepts various operations from an administrator of the information processing server 10, and a display unit (e.g., a liquid crystal display, etc.) that displays various information.

(Communication unit 20)
The communication unit 20 is realized by, for example, a network interface card (NIC) etc. The communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the payment management server 100 etc. via the network N.

(Memory unit 30)
The storage unit 30 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk, an optical disk, etc. As shown in Fig. 3, the storage unit 30 has a survey request storage unit 31, a response result storage unit 32, a payment history storage unit 33, and an incentive storage unit 34.

The survey request storage unit 31 stores information regarding a survey request from a survey requester. An example of information stored in the survey request storage unit 31 will now be described with reference to FIG. 4. FIG. 4 is a diagram showing an example of the survey request storage unit 31 according to an embodiment. In the example of FIG. 4, the survey request storage unit 31 has items such as "survey ID," "survey," and "segment."

"Survey ID" indicates identification information for identifying the survey. "Survey" indicates the survey. In the example shown in Figure 4, conceptual information such as "Survey #1" and "Survey #2" is stored in "Survey", but in reality, text information indicating the survey questions is stored. "Segment" indicates the user segment set by the survey requester. In the example shown in Figure 4, conceptual information such as "Segment #1" and "Segment #2" is stored in "Segment", but in reality, user attribute information is stored.

The answer result storage unit 32 stores information related to the user's answer to the questionnaire. Here, an example of information stored in the answer result storage unit 32 will be described with reference to FIG. 5. FIG. 5 is a diagram showing an example of the answer result storage unit 32 according to the embodiment. In the example of FIG. 5, the answer result storage unit 32 has items such as "questionnaire ID," "user ID," and "answer result."

"Survey ID" indicates identification information for identifying the survey. "User ID" indicates identification information for identifying the user. "Answer result" indicates the result of the user's answer to the survey. In the example shown in Figure 5, conceptual information such as "Answer result #1" and "Answer result #2" is stored in "Answer result", but in reality, text information or the like indicating the answer result to the survey is stored.

The payment history storage unit 33 stores information related to the user's payment history. Here, an example of information stored in the payment history storage unit 33 will be described with reference to FIG. 6. FIG. 6 is a diagram showing an example of the payment history storage unit 33 according to an embodiment. In the example of FIG. 6, the payment history storage unit 33 has items such as "user ID" and "payment history."

"User ID" indicates identification information for identifying a user. "Payment history" indicates the user's payment history. In the example shown in Figure 6, conceptual information such as "Payment history #1" and "Payment history #2" is stored in "Payment history", but in reality, information such as the number of times a member store has been used, the amount of a single payment, coupon usage, and the day of the week on which a payment was made is stored.

The incentive storage unit 34 stores information related to incentives. Here, an example of information stored in the incentive storage unit 34 will be described with reference to FIG. 7. FIG. 7 is a diagram showing an example of the incentive storage unit 34 according to an embodiment. In the example of FIG. 7, the incentive storage unit 34 has items such as "incentive ID" and "incentive."

"Incentive ID" indicates identification information for identifying an incentive. "Incentive" indicates an incentive. In the example shown in FIG. 7, conceptual information such as "Incentive #1" and "Incentive #2" is stored in "Incentive", but in reality, information indicating an amount, etc. is stored.

(Control unit 40)
The control unit 40 is a controller, and is realized, for example, by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) executing various programs stored in a storage device inside the information processing server 10 using a RAM as a working area. The control unit 40 is also a controller, and is realized, for example, by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 3, the control unit 40 according to the embodiment has an acquisition unit 41, a selection unit 42, a distribution unit 43, an assignment unit 44, and a provision unit 45, and realizes or executes the functions and actions of the information processing described below.

(Acquisition unit 41)
The acquisition unit 41 acquires various information. The acquisition unit 41 acquires various information from an external information processing device. The acquisition unit 41 acquires various information from other information processing devices such as the payment management server 100.

The acquisition unit 41 acquires various information from the memory unit 30. The acquisition unit 41 acquires various information from the survey request memory unit 31, the answer result memory unit 32, the payment history memory unit 33, and the incentive memory unit 34.

The acquisition unit 41 stores the acquired various information in the storage unit 30. The acquisition unit 41 stores the various information in the survey request storage unit 31, the answer result storage unit 32, the payment history storage unit 33, and the incentive storage unit 34.

The acquisition unit 41 acquires a survey request sent from the affiliated store terminal 300. For example, the acquisition unit 41 acquires a survey request that includes information about the survey questions and collection. The acquisition unit 41 also acquires the survey response results sent from the user terminal 200. For example, the acquisition unit 41 acquires the response results that include information answered by the user for each survey question.

(Selection unit 42)
The selection unit 42 selects users to whom the survey is to be distributed, based on the survey request acquired by the acquisition unit 41. For example, the selection unit 42 selects users who satisfy a predetermined condition, such as users who visited the store within a predetermined period of time, users who visited the store with multiple people, or users who purchased a predetermined product.

The selection unit 42 selects users to whom the survey is to be distributed based on the user's payment history. For example, the selection unit 42 selects users based on the user's payment history at the affiliated store of the survey requester. The selection unit 42 may also select users to whom the survey is to be distributed based on the user's response rate to the survey. The selection unit 42 may also select users to whom the survey is to be distributed based on the user's access history to a specific site of the survey requester.

(Distribution unit 43)
The distribution unit 43 distributes a questionnaire to the user selected by the selection unit 42 to the user terminal 200. The distribution unit 43 may also transmit to the user terminal 200 information for displaying on the questionnaire screen information on the incentive determined to be granted to the user based on a predetermined condition. For example, the distribution unit 43 may transmit information for displaying on the questionnaire screen information on the incentive determined based on the user's response rate to the questionnaire. For example, the distribution unit 43 may transmit information for displaying on the questionnaire screen information on the incentive determined based on the user's access history to a predetermined site of the survey requester.

(Giving Unit 44)
The granting unit 44 grants an incentive to a user who answers the questionnaire distributed by the distribution unit 43.

(Providing unit 45)
The providing unit 45 transmits to the affiliated store terminal 300 information summarizing the response results of the users who responded to the questionnaire distributed by the distribution unit 43.

3. Configuration of the settlement management server
Next, the configuration of the payment management server 100 according to the embodiment will be described with reference to Fig. 8. Fig. 8 is a diagram showing an example of the configuration of the payment management server 100 according to the embodiment. As shown in Fig. 8, the payment management server 100 has a communication unit 110, a storage unit 120, and a control unit 130. The payment management server 100 may have an input unit (e.g., a keyboard, a mouse, etc.) that accepts various operations from an administrator of the payment management server 100, and a display unit (e.g., a liquid crystal display, etc.) that displays various information.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC etc. The communication unit 110 is connected to a network N by wire or wirelessly, and transmits and receives information to and from the information processing server 10 etc. via the network N.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 stores the same information as the payment history storage unit 33. Therefore, a description thereof will be omitted.

(Control unit 130)
The control unit 130 is a controller, and is realized, for example, by a CPU, an MPU, or the like, executing various programs stored in a storage device inside the payment management server 100 using a RAM as a working area. The control unit 130 is also a controller, and is realized, for example, by an integrated circuit such as an ASIC or an FPGA. The control unit 130 provides, for example, a predetermined service that allows payment on an app.

4. Configuration of user terminal
Next, the configuration of the user terminal 200 according to the embodiment will be described with reference to Fig. 9. Fig. 9 is a diagram showing an example of the configuration of the user terminal 200 according to the embodiment. As shown in Fig. 9, the user terminal 200 has a communication unit 210, an input unit 220, an output unit 230, and a control unit 240.

(Communication unit 210)
The communication unit 210 is realized by, for example, a NIC etc. The communication unit 210 is connected to a predetermined network N by wired or wireless connection, and transmits and receives information to and from the information processing server 10 etc. via the predetermined network N.

(Input unit 220)
The input unit 220 accepts various operations from a user. In the example shown in Fig. 1, various operations are accepted from a user U1. For example, the input unit 220 may accept various operations from a user via a display surface using a touch panel function. The input unit 220 may also accept various operations from buttons provided on the user terminal 200 or a keyboard or mouse connected to the user terminal 200.

(Output unit 230)
The output unit 230 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information. For example, the output unit 230 displays information acquired from the information processing server 10.

(Control unit 240)
The control unit 240 is, for example, a controller, and is realized by a CPU, an MPU, or the like executing various programs stored in a storage device inside the user terminal 200 using the RAM as a work area. For example, the various programs include application programs installed in the user terminal 200. The control unit 240 is also realized by an integrated circuit, for example, an ASIC, an FPGA, or the like.

As shown in FIG. 9, the control unit 240 has a receiving unit 241 and a transmitting unit 242, and realizes or executes the information processing functions described below.

(Receiving unit 241)
The receiving unit 241 receives various information. The receiving unit 241 receives various information from an external information processing device. The receiving unit 241 receives various information from another information processing device such as the information processing server 10. For example, the receiving unit 241 receives information for displaying a questionnaire.

(Transmitter 242)
The transmission unit 242 provides various information to an external information processing device. The transmission unit 242 transmits various information to an external information processing device. The transmission unit 242 transmits various information to another information processing device such as the information processing server 10. For example, the transmission unit 242 transmits information in which the user responds to a questionnaire.

[5. Configuration of affiliated store terminal]
Next, the configuration of the affiliated store terminal 300 according to the embodiment will be described with reference to Fig. 10. Fig. 10 is a diagram showing an example of the configuration of the affiliated store terminal 300 according to the embodiment. As shown in Fig. 10, the affiliated store terminal 300 has a communication unit 310, an input unit 320, an output unit 330, and a control unit 340.

(Communication unit 310)
The communication unit 310 is realized by, for example, a NIC etc. The communication unit 310 is connected to a predetermined network N by wired or wireless connection, and transmits and receives information to and from the information processing server 10 etc. via the predetermined network N.

(Input unit 320)
The input unit 320 accepts various operations from the affiliated store (survey requester). In the example shown in Fig. 1, the input unit 320 accepts various operations from the affiliated store P1. For example, the input unit 320 may accept various operations from the affiliated store via a display screen using a touch panel function. The input unit 320 may also accept various operations from buttons provided on the affiliated store terminal 300, or a keyboard or mouse connected to the affiliated store terminal 300.

(Output unit 330)
The output unit 330 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display, an organic EL display, etc., and is a display device for displaying various information. For example, the output unit 330 displays information acquired from the information processing server 10.

(Control unit 340)
The control unit 340 is, for example, a controller, and is realized by a CPU, an MPU, or the like executing various programs stored in a storage device inside the affiliated store terminal 300 using the RAM as a working area. For example, the various programs include application programs installed in the affiliated store terminal 300. The control unit 340 is also realized by an integrated circuit, for example, an ASIC, an FPGA, or the like.

As shown in FIG. 10, the control unit 340 has a receiving unit 341 and a transmitting unit 342, and realizes or executes the information processing functions described below.

(Receiving unit 341)
The receiving unit 341 receives various information. The receiving unit 341 receives various information from an external information processing device. The receiving unit 341 receives various information from another information processing device such as the information processing server 10. For example, the receiving unit 341 receives information that compiles the results of responses to a questionnaire from users.

(Transmitter 342)
The transmission unit 342 provides various information to an external information processing device. The transmission unit 342 transmits various information to an external information processing device. The transmission unit 342 transmits various information to another information processing device such as the information processing server 10. For example, the transmission unit 342 transmits a survey request received from a member store.

[6. Information processing flow]
The procedure of the assignment process of the information processing server 10 according to the embodiment will be described with reference to Fig. 11. Fig. 11 is a flowchart showing an example of the procedure of the information processing according to the embodiment.

As shown in FIG. 11, the information processing server 10 selects users to whom the survey will be distributed based on the users' payment history (step S201).

The information processing server 10 distributes the survey to the selected users (step S202).

The information processing server 10 provides incentives to users who respond to the distributed questionnaire (step S203).

7. Effects
As described above, the information processing server 10 according to the embodiment has a selection unit 42, a distribution unit 43, and an awarding unit 44. The selection unit 42 selects users to whom a questionnaire is to be distributed, based on the user's payment history. The distribution unit 43 distributes the questionnaire to the users selected by the selection unit 42. The awarding unit 44 awards incentives to users who respond to the questionnaire distributed by the distribution unit 43.

As a result, the information processing server 10 according to the embodiment can grant incentives using the survey results of users who have made payments at a store, and can appropriately reflect the survey results of users who have made payments at a store.

In addition, in the information processing server 10 according to the embodiment, for example, the selection unit 42 selects a user based on the genre of the store identified based on the payment history, based on whether the number of payments accounts for a predetermined percentage or more, or based on whether the payment amount accounts for a predetermined percentage or more.

This allows the information processing server 10 according to the embodiment to appropriately select users to whom a survey is to be sent based on the type of store that the user frequently visits.

In addition, in the information processing server 10 according to the embodiment, for example, the selection unit 42 selects a user based on the payment area identified based on the payment history.

This allows the information processing server 10 according to the embodiment to appropriately select users to whom a survey is to be distributed based on the payment area.

In addition, in the information processing server 10 according to the embodiment, for example, the selection unit 42 selects a user based on the user's payment history at the store of the survey requester.

As a result, the information processing server 10 according to the embodiment can provide incentives to users who have made payments at the store of the survey requester using the survey results.

In addition, in the information processing server 10 according to the embodiment, for example, the selection unit 42 selects a user based on the user's response rate to the questionnaire.

This allows the information processing server 10 according to the embodiment to appropriately select users to whom the information is to be delivered based on the user's response rate to the survey.

In addition, in the information processing server 10 according to the embodiment, for example, the selection unit 42 selects a user based on the user's access history to a specific site of the survey requester.

This allows the information processing server 10 according to the embodiment to appropriately select users to whom the survey is to be sent based on the user's access history to a specific site of the survey requester.

In addition, in the information processing server 10 according to the embodiment, for example, the distribution unit 43 provides information for displaying, on the survey screen, information regarding incentives determined based on the user's response rate to the survey.

As a result, the information processing server 10 according to the embodiment can present information about incentives, thereby improving users' motivation to answer the questionnaire.

In addition, in the information processing server 10 according to the embodiment, for example, the distribution unit 43 provides information for displaying, on the survey screen, information regarding incentives determined based on the user's access history to a specific site of the survey requester.

As a result, the information processing server 10 according to the embodiment can present information about incentives, thereby improving users' motivation to answer the questionnaire.

In addition, in the information processing server 10 according to the embodiment, for example, the distribution unit 43 provides information for displaying the content of the user's responses to questionnaires similar to the questionnaire.

This allows the information processing server 10 according to the embodiment to refer to the responses of users to similar surveys.

In addition, in the information processing server 10 according to the embodiment, for example, the distribution unit 43 provides information for displaying the purchasing history of a user related to a survey.

This allows the information processing server 10 according to the embodiment to refer to the purchasing history of the user related to the survey.

The information processing server 10 according to the embodiment further includes a providing unit 45 that provides, for example, information summarizing the response results of users who responded to the questionnaire distributed by the distribution unit 43 to the person requesting the questionnaire.

As a result, the information processing server 10 according to the embodiment can present information summarizing the survey response results from the users to whom the survey is to be distributed, thereby promoting improved usability for affiliated stores.

8. Hardware Configuration
The information processing server 10 according to each of the above-described embodiments is realized, for example, by a computer 1000 having a configuration as shown in Fig. 12. The information processing server 10 will be described below as an example. Fig. 12 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing server 10. The computer 1000 has a CPU 1100, a ROM 1200, a RAM 1300, a HDD 1400, a communication interface (I/F) 1500, an input/output interface (I/F) 1600, and a media interface (I/F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1200 or the HDD 1400, and controls each component. The ROM 1200 stores a boot program executed by the CPU 1100 when the computer 1000 is started, and programs that depend on the hardware of the computer 1000, etc.

HDD 1400 stores programs executed by CPU 1100 and data used by such programs. Communication interface 1500 receives data from other devices via communication network 500 (corresponding to network N in the embodiment) and sends it to CPU 1100, and also transmits data generated by CPU 1100 to other devices via communication network 500.

The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse, via the input/output interface 1600. The CPU 1100 acquires data from the input devices via the input/output interface 1600. The CPU 1100 also outputs data generated via the input/output interface 1600 to the output devices.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1300. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1300 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

For example, when the computer 1000 functions as the information processing server 10, the CPU 1100 of the computer 1000 executes a program loaded onto the RAM 1300 to realize the functions of the control unit 40. In addition, the HDD 1400 stores each piece of data in the storage device of the information processing server 10. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be obtained from another device via a specified communication network.

[9. Other]
Although some of the embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be embodied in other forms that incorporate various modifications and improvements based on the knowledge of those skilled in the art, including the aspects described in the Disclosure of the Invention section.

In addition, the configuration of the information processing server 10 described above can be flexibly changed, for example, by calling external platforms, etc., using an API (Application Programming Interface) or network computing, depending on the function.

In addition, the word "unit" in the claims can be read as "means" or "circuit." For example, an acquisition unit can be read as an acquisition means or an acquisition circuit.

LIST OF SYMBOLS 10 Information processing server 20 Communication unit 30 Memory unit 31 Survey request memory unit 32 Answer result memory unit 33 Payment history memory unit 34 Incentive memory unit 40 Control unit 41 Acquisition unit 42 Selection unit 43 Distribution unit 44 Grant unit 45 Provision unit 100 Payment management server 110 Communication unit 120 Memory unit 130 Control unit 200 User terminal 210 Communication unit 220 Input unit 230 Output unit 240 Control unit 241 Reception unit 242 Transmission unit 300 Member store terminal 310 Communication unit 320 Input unit 330 Output unit 340 Control unit 341 Reception unit 342 Transmission unit

Claims (17)

a selection unit that selects users of a predetermined service for which payment can be made via the app , to which a survey is to be distributed, based on a genre of a store identified based on the number of payments or the payment amount included in the payment history of the users of the predetermined service for which payment can be made via the app ;
a distribution unit that distributes a questionnaire to the user selected by the selection unit via the application ;
a granting unit that grants an incentive to a user of a predetermined service that can be paid for through an app and who has answered the questionnaire distributed by the distribution unit;
An information processing device managed by a service operator that provides a predetermined service that allows payment via an app, comprising: The selection unit is
An information processing device managed by a service operator that provides a specified service that allows payment via the app described in claim 1, characterized in that the survey provided on the app installed on the user's terminal device is distributed . The applying unit is
The information processing device managed by a service operator that provides a specified service that allows payment via the app described in claim 1, characterized in that the incentive is granted based on the degree of match with a segment of users that the affiliated store wishes to answer questionnaires. The selection unit is
An information processing device managed by a service operator that provides a specified service that allows payment via the app described in claim 1, characterized in that if a survey request received from an affiliated store includes a designation of a user group that frequently uses stores of the same business as the target segment, the information processing device selects the users who frequently use the same store genre as the store genre of the survey requester. The applying unit is
The information processing device according to claim 1 , which is managed by a service operator that provides a predetermined service that allows payment on an application, further comprising: providing the incentive that can be used in an electronic payment service. The selection unit is
The information processing device managed by a service operator that provides a specified service that allows payment via the app described in claim 1, characterized in that the user is selected based on the genre of the store identified based on whether the number of payments accounts for a predetermined percentage or more, or the genre of the store identified based on whether the payment amount accounts for a predetermined percentage or more, as the genre of the store identified based on the payment history . The selection unit is
The information processing device managed by a service operator that provides a specific service that allows payment via the app described in claim 1, characterized in that the user is selected based on the payment area identified based on the payment history. The selection unit is
The information processing device managed by a service operator that provides a predetermined service that allows payment via an app according to claim 1, characterized in that the user is selected based on the user's payment history at the store of the survey requester. The selection unit is
The information processing device according to claim 1 , which is managed by a service operator that provides a predetermined service that allows payment via an application , comprises: a user selection unit that selects the user based on a response rate of the user to a questionnaire; The selection unit is
The information processing device managed by a service operator that provides a specific service that allows payment via the application described in claim 1, characterized in that the user is selected based on the user's access history to a specific site of a survey requester. The distribution unit is
The information processing device managed by a service operator that provides a specific service that can be paid for via the app described in claim 1, characterized in that the information processing device provides information for displaying, on a survey screen, information indicating the incentive determined based on the user's response rate to the survey . The distribution unit is
An information processing device managed by a service operator that provides a specified service that allows payment via the app described in claim 1, characterized in that the survey is distributed to users selected based on the number of accesses based on the user's access history to the specified site of the survey requester. The distribution unit is
The information processing device managed by a service operator that provides a specified service that allows payment via the app described in claim 1, characterized in that it provides information for displaying the user's answers to questionnaires that include the same questions as the questionnaire. The distribution unit is
An information processing device managed by a service operator that provides a specified service that allows payment to be made through the app described in claim 1, characterized in that it provides information for displaying the user's purchasing history at the store that is the subject of the survey. a providing unit that provides, to a person requesting the survey, information summarizing response results of the users who responded to the survey distributed by the distribution unit;
2. The information processing device according to claim 1, further comprising: 1. A computer-implemented information processing method, comprising:
a selection step of selecting users of a predetermined service for which payment can be made via the app to which a survey is to be distributed, based on the genre of a store identified based on the number of payments or the payment amount included in the payment history of the users of the predetermined service for which payment can be made via the app ;
a distribution step of distributing a questionnaire to the users selected by the selection step via the application ;
a granting step of granting an incentive to a user of a predetermined service for which payment can be made through the app who has answered the questionnaire distributed by the distribution step;
An information processing method managed by a service operator that provides a specified service that allows payment via an app, comprising: A selection step of selecting users of a predetermined service for which payment can be made via the app to which a survey is to be distributed, based on the genre of a store identified based on the number of payments or the payment amount included in the payment history of the users of the predetermined service for which payment can be made via the app ;
a distribution step of distributing a questionnaire to the users selected by the selection step via the app ;
a granting step of granting an incentive to a user of a predetermined service for which payment can be made through the app who has answered the questionnaire distributed by the distribution step;
An information processing program managed by a service operator that provides a specified service that allows payment via an app, the information processing program being characterized by causing a computer to execute the above steps.

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