JP7370942B2 - Packages, advertising media, display methods for packages, and fixtures - Google Patents

Description

The present invention relates to a group of packages, an advertising medium, a method of displaying a group of packages, and fixtures.

Patent Document 1 discloses a group of packages each containing absorbent articles of different sizes depending on the body size, shape and type of an adult. Such a family of packages can provide absorbent articles that are suitable for a wide range of consumers.

Further, Patent Document 1 states that groups of packages are marketed with the same brand name or sub-brand name and similar packaging elements that communicate that the group of packages is part of a larger lineup. . Specifically, a group of packages has the same brand (eg, Depend) and a subordinate brand (eg, for Women Underwear), and is packaged in a dark green film bag. The different groups of packages are said to have the same brand as the group (eg Depend) but different sub-brands (eg Silhouette For Women) and are packaged in dark maroon boxes.

Patent No. 6651503

An example of an absorbent article is a sanitary napkin. Sanitary napkins are available in a variety of product formats, such as pad-type napkins, short-type napkins, daytime napkins, nighttime napkins, and feathered napkins, depending on the user's purpose and timing of use.

The main invention for achieving the above purpose is:
a first package including a first sanitary napkin and a first bag housing the first sanitary napkin ;
a second sanitary napkin having a different product form from the first sanitary napkin , and a second package including a second bag housing the second sanitary napkin ;
A group of packages having
The first sanitary napkin and the second sanitary napkin have a common functional agent,
The first bag and the second bag have the same brand name and the same sub-brand name,
The functional agent is a warming agent, a cooling agent, a fragrance, a deodorant, an antibacterial agent, a herbal medicine, a skin astringent, an anti-inflammatory agent, a pH adjuster, or a moisturizing agent,
The sub-brand name is reminiscent of the function of the functional agent,
The appearance of the first bag body and the appearance of the second bag body are different,
The first bag is a rectangular parallelepiped bag,
The second bag is a bag having a shape other than a rectangular parallelepiped,
A bag shaped like an animal , character, plant, vehicle, moon, or sun;
The first bag and the second bag have a common first pattern,
The package group is characterized in that the first pattern is a pattern of an animal, a character, a plant, a vehicle, the moon, or the sun, which forms the outline of the second bag.
Other features of the present invention will become apparent from the description of this specification and the accompanying drawings.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and is intended to enable users to easily select a package for an absorbent article that is a desired sub-brand and has a desired product form. The purpose is to

The main invention for achieving the above purpose is:
a first package including a first absorbent article and a first bag housing the first absorbent article;
a second package including a second absorbent article having a different product form from the first absorbent article; and a second bag housing the second absorbent article;
A group of packages having
The first absorbent article and the second absorbent article have a common functional agent ,
The first bag and the second bag have the same brand name and the same sub-brand name,
The functional agent is a warming agent, a cooling agent, a fragrance, a deodorant, an antibacterial agent, a herbal medicine, a skin astringent, an anti-inflammatory agent, a pH adjuster, or a moisturizing agent,
The sub-brand name is reminiscent of the function of the functional agent,
The appearance of the first bag body and the appearance of the second bag body are different,
The first bag is a rectangular parallelepiped bag,
The second bag is a bag having a shape other than a rectangular parallelepiped,
cylindrical bag,
Trapezoidal column-shaped bag, or
A bag shaped like an animal, character, plant, vehicle, moon, or sun
This is a group of packages characterized by the following.
Other features of the present invention will become apparent from the description of this specification and the accompanying drawings.

According to the present invention, a user can easily select a package for an absorbent article that is a desired sub-brand and has a desired product form.

FIG. 2 is a perspective view of a first package 10 that accommodates a pad-type napkin 11. FIG. FIG. 2 is a perspective view of the first package 10 in an unsealed state. FIG. 2 is a plan view of the individual package 13 of the pad-type napkin 11 in an unfolded state, viewed from the skin side. FIG. 2 is a plan view of the pad-type napkin 11 viewed from the non-skin side. 1 is a schematic cross-sectional view of a pad-type napkin 11. FIG. 3 is a front view of the second package 20. FIG. 3 is a cross-sectional view of the second package 20. FIG. FIG. 2 is a schematic perspective view of the second package 20 in an unsealed state. 9A is a schematic front view of the shorts-type napkin 21, and FIG. 9B is a plan view of the individual package 23 of the shorts-type napkin 21. FIG. 10A is a schematic plan view of the shorts-type napkin 21 in the unfolded and stretched state. FIG. 10B is a schematic cross-sectional view of the shorts-type napkin 21. FIGS. 11A and 11B are diagrams showing a first package 10 that accommodates pad-type napkins 11 having different strengths of warming agents 30. FIG. FIGS. 12A and 12B are diagrams showing a second package 20 that accommodates shorts-type napkins 21 with different strengths of warming agents 30. FIG. 4 is a diagram showing a shelf 40 on which package group 1 is displayed.

From the description of this specification and the attached drawings, at least the following matters will become clear.
a first package including a first absorbent article and a first bag housing the first absorbent article; a second absorbent article having a different product form from the first absorbent article; a second package including a second bag housing two absorbent articles, the first absorbent article and the second absorbent article having a common functional agent, and the first bag and the second bag have the same brand name and the same sub-brand name, and the first bag has at least one of the same designs; and the appearance of the second bag body are different from each other.

According to such package groups, users can choose absorbent articles of the desired sub-brand and desired product form based on the differences in the appearance of the bags among the package groups of the same sub-brand. Easy package selection.

This package group is characterized in that the first bag body and the second bag body have areas of the same color.

According to such a package group, the first bag body and the second bag body can have a sense of unity, and the user can easily select the package group of the desired sub-brand. Further, even if the bags have the same color, the appearance is different, so the user can easily select the package for the absorbent article that is the desired product form.

In such a package group, the first absorbent article and the second absorbent article have the common functional agent, and the first absorbent article has a first low-performance absorbent article, a first high-performance absorbent article in which the functional agent is arranged in a larger amount than the first low-performance absorbent article;
The third bag that accommodates the first low-performance absorbent article and the fourth bag that accommodates the first high-performance absorbent article have the same appearance but have regions of different colors. A group of packages.

According to such a group of packages, the amount of the functional agent to be placed can be determined based on the color of the bag, so the user can easily select a package for an absorbent article that has the desired strength of the functional agent.

In this package group, the second absorbent article includes a second low-performance absorbent article and a second high-performance absorbent article in which the functional agent is arranged in a larger amount than the second low-performance absorbent article. The third bag that accommodates the first low-performance absorbent article and the fifth bag that accommodates the second low-performance absorbent article are different in appearance, but have regions of the same color. and the fourth bag housing the first highly functional absorbent article and the sixth bag housing the second highly functional absorbent article have areas of the same color although having different external appearances. A group of packages featuring

According to such a package group, even in packages having different product forms (appearances), the relationship between the strength of the amount of the functional agent arranged and the difference in color of the bag body is the same. Therefore, even when selecting packages for different product forms, the user can easily select the package for the absorbent article that has the desired strength of the functional agent.

In such a package group, the first bag and the second bag can be accessed by accessing a web page having information regarding the first absorbent article and the second absorbent article, and the package group. accessing a web page selling a product; and individually identifying a plurality of the first packages and a plurality of the second packages. A group of packages.

According to such a package group, it is possible to provide users with information regarding absorbent articles, increase the means for purchasing absorbent articles, and manage the first package and the second package individually.

In such a package group, the first absorbent article and the second absorbent article have the common functional agent, and the packaging material for individually wrapping the first absorbent article has the same functional agent. The second bag can suppress volatilization of the functional agent more than a single bag, and the second bag can suppress volatilization of the functional agent more than a packaging material that individually wraps the second absorbent article. A group of packages characterized in that the second bag has a sealing part that can be resealed after opening the second bag.

According to such a package group, volatilization of the functional agent in the first absorbent article and the second absorbent article can be suppressed.

This package group is characterized in that the number of second absorbent articles accommodated in the second bag is smaller than the number of first absorbent articles accommodated in the first bag. package group.

According to such a package group, the number of times the second bag is opened and closed is reduced. Therefore, even if the effect of suppressing volatilization of the functional agent in the individual package of the second absorbent article is small, the volatilization of the functional agent in the second absorbent article can be suppressed.

In this group of packages, the first absorbent article is a pad-type absorbent article that is attached to underwear by the wearer, and the second absorbent article is a pad-type absorbent article that is attached to underwear that the wearer wears. A group of packages characterized in that they are shaped absorbent articles.

According to such a group of packages, pad-type absorbent articles are likely to be carried in individual packages, so by increasing the effect of suppressing the volatilization of the functional agent in the individual packages, the first absorbent It is possible to suppress the volatilization of functional agents in articles.

This group of packages is characterized in that the first absorbent article is an absorbent article for daytime use, and the second absorbent article is an absorbent article for nighttime use.

According to such package groups, absorbent articles for daytime use are likely to be carried in individual packages, so by increasing the effect of suppressing the volatilization of the functional agent in the individual packages, the primary absorbent It is possible to suppress the volatilization of functional agents in articles.

In such a package group, the first bag and the second bag have a common first pattern, and the first pattern includes an animal pattern, a character pattern, and the common functional agent. A group of packages characterized by having at least one evocative design that evokes the function of.

According to such package groups, the animal designs, character designs, and evocative designs tend to leave an impression on the user. Therefore, by providing these designs on the bag, the user can easily select the package group of the desired sub-brand.

In such a package group, at least one of the first absorbent article and the second absorbent article has a pattern common to the first pattern, and a non-skin surface of the at least one absorbent article. A group of packages characterized by having a second pattern that is visible from the side.

According to such a package group, the user visually recognizes the second pattern that is common to the first pattern when wearing or using the absorbent article, and the impression of the pattern is imprinted on the second pattern. Therefore, a user can easily select a bag having the first design, that is, a group of packages that are the same sub-brand, at a retail store or the like.

In such a package group, at least one of the first absorbent article and the second absorbent article has a pattern common to the first pattern, and is arranged on the skin side of the at least one absorbent article. A group of packages characterized by having a third design that is visible from above.

According to such a package group, the user visually recognizes the second pattern that is common to the first pattern when wearing or using the absorbent article, and the impression of the pattern is imprinted on the second pattern. Therefore, a user can easily select a bag having the first design, that is, a group of packages that are the same sub-brand, at a retail store or the like.

In such a package group, the first bag has a first product pattern showing the first absorbent article, and the second bag has a second product pattern showing the second absorbent article. The area of the first design of the first bag is larger than the area of the first product design, and the area of the first design of the second bag is larger than the area of the second product design. A group of packages characterized by being larger than the surface area.

According to such a package group, the first pattern stands out greatly, so that a user can easily select a bag having the first pattern, that is, a package group of the same sub-brand, at a retail store or the like.

In such a package group, the first bag body and the second bag body have a vertical direction and a horizontal direction, and the first pattern has the animal pattern or the character pattern. The first bag has a first product pattern showing the first absorbent article, the second bag has a second product pattern showing the second absorbent article, and the second bag has a second product pattern showing the second absorbent article, and the second bag has a second product pattern showing the second absorbent article. A group of packages characterized in that the first product design and the second product design are arranged below the center of gravity of the first design.

According to such a package group, it becomes easy for the user to intuitively recognize that an absorbent article to be worn and used in the crotch area is housed.

In this group of packages, the first absorbent article is a pad-type absorbent article that is attached to underwear by the wearer, and the second absorbent article is a pad-type absorbent article that is attached to underwear that the wearer wears. 1. A group of packages that are shaped like absorbent articles, wherein the second bag has a larger value obtained by dividing the area of the first pattern by the area of the front surface than the first bag.

According to such a package group, the pants-type absorbent article has a larger planar shape than the pad-type absorbent article. Therefore, by increasing the area ratio of the first pattern on the second bag, it becomes easier for the user to intuitively recognize that a pants-shaped absorbent article is accommodated.

In such a package group, the first bag body and the second bag body have a vertical direction and a horizontal direction, and the first absorbent article is used by being attached to underwear by a wearer. The second absorbent article is a pants-type absorbent article that is worn by a wearer, and the first bag has a larger size than the second bag. A group of packages characterized in that a value obtained by dividing the length in the vertical direction by the length in the horizontal direction is large.

According to such a package group, the pad-type absorbent article has a longer vertical shape than the pants-type absorbent article. Therefore, by forming the first bag in a vertically elongated shape, it becomes easier for the user to intuitively recognize that a pad-type absorbent article is accommodated therein.

At least one of an advertising medium for such a package group, which can be installed on a fixture for displaying the package group, and an advertising medium for advertising the package group on the Web, has the first pattern and An advertising medium characterized by having a common design.

According to such advertising media, a user can easily select a package group that is a desired sub-brand at a retail store or the like by using a pattern that is common to the first pattern provided on the bag.

In this method for displaying a group of packages, the fixture for displaying the group of packages has an up-down direction and a left-right direction, and another absorbent material is provided between the first package and the second package in the up-down direction. The first package and the second package are arranged in the vertical direction without displaying the product packages, or the package of another absorbent article is arranged between the first package and the second package in the horizontal direction. A method for displaying a group of packages, comprising arranging the first package and the second package in the left-right direction without displaying the first package and the second package.

According to this method of displaying package groups, a user can easily select a package group that is a desired sub-brand. Further, even if packages of the same sub-brand are displayed together, the appearance of the bag differs depending on the product form, so the user can easily select the package for the absorbent article that is the desired product form.

A fixture for displaying such a group of packages, wherein the fixture has a vertical direction and a horizontal direction, and a package of another absorbent article is placed between the first package and the second package in the vertical direction. The first package and the second package are arranged in the vertical direction without being displayed, or a package of another absorbent article is displayed between the first package and the second package in the horizontal direction. The fixture characterized in that the first package and the second package are arranged side by side in the left and right direction.

According to such a fixture, the package groups are collected and displayed, so that the user can easily select the package group that is the desired sub-brand. Further, even if packages of the same sub-brand are displayed together, the appearance of the bag differs depending on the product form, so the user can easily select the package for the absorbent article that is the desired product form.

Hereinafter, embodiments will be described using as an example a group of packages containing sanitary napkins.
Package group 1 includes a first package 10 and a second package 20. The first package 10 includes a pad-type sanitary napkin 11 (hereinafter also referred to as a "pad-type napkin") and a first bag body 12 that accommodates the pad-type napkin 11. The second package 20 includes a shorts-type sanitary napkin 21 (hereinafter also referred to as a "shorts-type napkin") and a second bag body 22 that accommodates the shorts-type napkin 21.

In the following description, the pad-type napkin 11 and the shorts-type napkin 21 are collectively referred to as napkins 11 and 21, the first package 10 and the second package 20 are collectively referred to as packages 10 and 20, and the first bag 12 and the The two bags 22 may be collectively referred to as bags 12 and 22.

===Basic configuration of first package 10===
FIG. 1 is a perspective view of a first package 10 that accommodates a pad-type napkin 11. As shown in FIG. FIG. 2 is a perspective view of the first package 10 in an unsealed state. FIG. 3 is a plan view of the individual package 13 of the pad-type napkin 11 in the unfolded state, viewed from the skin side. FIG. 4 is a plan view of the pad-type napkin 11 viewed from the non-skin side. FIG. 5 is a schematic cross-sectional view of the pad-type napkin 11.

The pad-type napkin 11 (FIG. 3) has a longitudinal direction, a width direction, and a thickness direction that are orthogonal to each other. In the longitudinal direction, the side that is the ventral side of the wearer is the front side, and the side that is the back side of the wearer is the rear side. The side that contacts the wearer's skin in the thickness direction is defined as the skin side, and the opposite side is defined as the non-skin side.

The pad-type napkin 11 (FIG. 5) also includes an absorbent body 111 that absorbs and retains excreted liquid, a liquid-permeable skin-side sheet 112 arranged on the skin side of the absorbent body 111, and an absorbent body 111 and a skin-side sheet 112 arranged on the skin side of the absorbent body 111. A liquid-permeable intermediate sheet 113 disposed between the sheets 112, a liquid-impermeable non-skin side sheet 114 disposed on the non-skin side of the absorbent body 111, and the width of the pad-type napkin 11 on the skin side. It has a pair of side seats 115 and a front seat 116 arranged on both sides in the direction. Further, the pad-type napkin 11 has a pair of wing portions 1w that protrude outward in the width direction.

The pad-type napkin 11 is a type of sanitary napkin that is attached to the inner surface of underwear by the wearer. Therefore, as shown in FIG. 4, a non-skin side surface of the pad-type napkin 11 is provided with an anti-slip portion 117 that is an adhesive portion coated with an adhesive.

The front sheet 116 extends forward of the absorbent body 111 in the longitudinal direction, and has a substantially triangular planar shape whose width becomes narrower from the front end to the rear end. The front sheet 116 is composed of three sheets laminated in the thickness direction, and is disposed on the non-skin side of the intermediate sheet 113 and the absorbent body 111 and on the skin side of the non-skin side sheet 114. However, the structure of the pad-type napkin 11 is not limited to what is illustrated. For example, it may be a napkin that does not have the wing portion 1w or a napkin that does not have the front sheet 116.

Since the pad-type napkin 11 of this embodiment has the front sheet 116, it has a longer and wider shape on the front side than the shape of a general napkin 1. Therefore, the front region of the napkin 1 can cover the wearer's lower abdomen, and can warm the wearer's lower abdomen.

Furthermore, a warming agent 30 is arranged in the pad-type napkin 11 of this embodiment. Specifically, as shown in FIG. 5, the warming agent 30 is arranged over the entire skin side surface of the front sheet 116A, which is the one located closest to the skin among the three front sheets 116. Further, the warming agent 30 is arranged in a pair of band-shaped regions (not shown) along the longitudinal direction on both sides of the widthwise central part (approximately 20 mm width) of the non-skin side surface of the skin-side sheet 112. . These strip-shaped regions are arranged at the front and center portions of the pad-type napkin 11 in the longitudinal direction. The warming agent 30 may be placed by various known coating methods such as spraying, roller coating, or brush coating, by dipping the sheet, or by mixing particulate agents into the fibers of the sheet. etc.

The warming agent 30 may include, for example, a warming component that activates a TRP channel (temperature receptor (thermal sensory receptor)) and a solvent component. By disposing the warming agent 30 on the pad-type napkin 11, the wearer's TRP channels are stimulated. As a result, heat is generated from the contact area of the warming agent 30 via the sympathetic nervous system, and it can be expected that the temperature of the contact area of the warming agent 30 will increase. In this embodiment, the warming agent 30 is not placed in a place where it comes into direct contact with the wearer's skin, but when worn, the warming agent 30 elutes or evaporates and reaches the wearer's skin. . By using the warming agent 30 in which the warming component itself does not generate heat, low-temperature burns are less likely to occur, which is preferable, but a warming agent that generates heat may also be used.

By disposing the warming agent 30 in the area of the pad-type napkin 11 corresponding to the wearer's lower abdomen and crotch area, the area near the wearer's uterus is warmed. Therefore, it is expected to alleviate the wearer's menstrual pain and reduce symptoms such as premenstrual syndrome, sensitivity to cold, and menopausal disorders.

The pad-type napkins 11 are housed in the first bag body 12 in the state of individually wrapped individual packages 13. The individual packaging body 13 includes a pad-type napkin 11, a packaging material 131 for wrapping the pad-type napkin 11, and a fastening tape 132. As shown in FIG. 3, the pad-type napkin 11 placed on the packaging material 131 is folded together with the packaging material 131 at folding portions F1 and F2 along the longitudinal direction and folding portions F3 and F4 along the width direction. Thus, an individual package 13 is formed. However, the method for folding the individual packaging body 131 is not particularly limited; for example, it may be folded only at the folding portions F3 and F4 along the width direction, or it may be folded only at the pad-type napkin 11 separately from the packaging material 131. Good too.

As shown in FIG. 1, the first bag 12 has a substantially rectangular parallelepiped shape, and has vertical directions, horizontal directions, and front-back directions that are orthogonal to each other. The first bag 12 has six sides, and the front side in the front-rear direction is the front side where the front side 12A of the first bag 12 is located, and the opposite side is the back side. The surface of the first bag body 12 on which the brand name 121 and the sub-brand name 122 are arranged the largest is defined as the front surface 12A.

The first bag body 12 has a bag member 123 and an open/close label 124. The opening/closing label 124 is attached to the outer surface of the bag member 123 so as to cover a portion of each of the front surface 12A and the top surface 12B of the first bag body 12. An example of the bag member 123 is a bag-shaped member made of a film-like member containing at least a synthetic resin. In this embodiment, it is formed of a film member in which a transparent low-density polyethylene layer (LDPE) and a milky white polyethylene layer (PE) are bonded together. The open/close label 124 is made of synthetic paper containing paper, and the surface facing the bag member 123 is an adhesive surface coated with adhesive.

A perforation 123A is formed in the bag member 123 to form an opening H1 through which the individual package 13 is taken out. Since the perforation 123A is located inside the outer edge of the open/close label 124, the entire perforation 123A is covered by the open/close label 124. When opening the first package 10 for the first time, the user pinches the end of the openable label 124 and pulls it upward to gradually peel off the openable label 124 from the bag member 123. Then, the portion of the bag member 123 inside the perforation 123A is adhered to the open/close label 124, and the bag member 123 is torn along the perforation 123A. As a result, as shown in FIG. 2, an opening H1 is formed in the bag member 123, and the individual package 13 can be taken out from the bag member 123.

Further, one end and the other end of the perforation 123A are not continuous. Therefore, the portion of the bag member 123A inside the perforation 123A and the opening/closing label 124 are not completely separated from the main body portion of the bag member 123. Further, the open/close label 124 is slightly larger than the opening H1, and the outer peripheral edge of the open/close label 124 can be reattached to the bag member 123. Therefore, the opening/closing label 124 functions as a sealing part that can cover the opening H1 even after the first bag body 12 is opened and can reseal the bag member 123.

===Basic configuration of second package 20===
FIG. 6 is a front view of the second package 20. FIG. 7 is a cross-sectional view of the second package 20. FIG. 8 is a schematic perspective view of the second package 20 in an unsealed state. 9A is a schematic front view of the shorts-type napkin 21, and FIG. 9B is a plan view of the individual package 23 of the shorts-type napkin 21. FIG. 10A is a schematic plan view of the shorts-type napkin 21 in an unfolded and stretched state. FIG. 10B is a schematic cross-sectional view of the shorts-type napkin 21. Note that the unfolded state is a state in which both sides of the shorts-shaped napkin 21 in the width direction are unjoined and the shorts-shaped napkin 21 is unfolded in the vertical direction.

The shorts-type napkin 21 (FIG. 9A) has a vertical direction and a width direction that are orthogonal to each other, and the shorts-type napkin 21 (FIG. 10A) in the unfolded state has a longitudinal direction along the vertical direction and a thickness direction. have Further, the shorts-type napkin 21 has an exterior member 211 and an absorbent main body 212, and is formed with a waist opening BH and a pair of leg openings LH, and is worn by the wearer like underwear. This is a type of sanitary napkin.

As shown in FIG. 10B, the exterior member 211 includes a non-stretchable sheet 213 and a stretchable sheet 214 disposed between the non-stretchable sheet 213 folded back in the longitudinal direction. Although not shown, the absorbent main body 212 includes at least a liquid-permeable skin-side sheet, a liquid-impermeable non-skin-side sheet, and an absorbent body. However, the structure of the shorts-type napkin 21 is not limited to what is illustrated. For example, the exterior member 211 may be a member that is divided into a waist member that covers the wearer's ventral side and a waist member that covers the wearer's back side.

The shorts-type napkin 21 is also provided with a warming agent 30 that is common to the pad-type napkin 11. Specifically, the warming agent 30 is disposed along the width direction on the non-skin side of the non-stretchable sheet 213 that is folded back toward the skin in the thickness direction of the ventral exterior member 211. Further, the warming agent 30 is disposed at a location on the ventral side of the absorbent main body 212 from the center in the longitudinal direction. Specifically, the warming agent 30 is arranged in a pair of band-shaped regions along the longitudinal direction on both sides of the widthwise central part of the non-skin side surface of the skin-side sheet (not shown) of the absorbent main body 212. ing. Therefore, like the pad-type napkin 11, the shorts-type napkin 21 can also warm the wearer's lower abdomen (portion close to the uterus).

In addition, in this embodiment, the warming agent 30 is arranged in the ventral region of the napkins 11 and 21 so that both the pad type napkin 11 and the shorts type napkin 21 can warm the lower abdomen of the wearer. The arrangement position and arrangement pattern of the warming agent 30 are not particularly limited. For example, the warming agent 30 may be placed on the back side of the napkin 11, 21 so as to warm the waist of the wearer.

The shorts-type napkins 21 are housed in the second bag body 22 in the state of individually wrapped individual packages 23. The individual package 23 includes a shorts-shaped napkin 21 and a packaging material 231 for wrapping the shorts-shaped napkin 21. As shown in FIG. 9A, the shorts-type napkin 21 is produced by folding both sides of the exterior member 211 inward in the width direction by folding parts F1, F1 along the vertical direction, and then folding the folding part along the width direction. F2 causes the exterior member 211 and the absorbent main body 212 to be folded in the vertical direction. The shorts-shaped napkin 21 thus folded is wrapped with a packaging material 231 to form an individual package 23 (FIG. 9B).

As shown in FIG. 6, the second bag body 22 has a bag shape with a bear outline, and has vertical directions, horizontal directions, and front-back directions that are orthogonal to each other. Further, as shown in FIG. 7, the second bag body 22 has a front surface 22A located on the front side in the front-rear direction, a back surface 22B located on the rear side, and a bottom surface 22C located on the lower side in the vertical direction. The surface of the second bag body 22 on which the brand name 221 and the sub-brand name 222 are arranged the largest is defined as the front surface 22A.

The front side 22A and the back side 22B of the second bag body 22 are heat-sealed at their outer peripheral edges except for the lower end. Further, although not shown, both sides in the width direction of the front half of the bottom surface 22C in the front-rear direction are heat-sealed in a triangular shape while facing the front surface 22A. Similarly, both sides in the width direction of the rear half of the bottom surface 22C in the front-rear direction are heat-sealed in a triangular shape while facing the back surface 22B.

Further, the second bag body 22 has a chuck part 223 and a pair of notches 224. The cut portion 224 is a portion that is convexly cut inward in the width direction from the side edge of the second bag body 22 in the width direction above the chuck portion 223 . As shown in FIG. 7, the chuck portion 223 includes a convex member 223A and a concave member 223B that engages with the convex member 223A. The convex member 223A is provided inside the front surface 22A of the second bag body 22, and the concave member 223B is provided inside the back surface 22B of the second bag body 22. The convex member 223A and the concave member 223B are provided along the width direction between the heat-sealed portions on both sides of the second bag body 22 in the width direction.

When opening the second package 20 for the first time, the user tears the second bag 22 along the width direction starting from the notch 224. Then, as shown in FIG. 8, the part of the second bag 22 above the chuck part 223 is removed to form an opening H2, and the individual package 23 can be taken out from the second bag 22.

After the opening H2 is formed, the convex member 223A and the concave member 223B of the chuck portion 223 are engaged with each other, thereby closing the opening H2 and sealing the second bag body 22. Moreover, the opening H2 is formed again by peeling off the engaged convex member 223A and concave member 223B. That is, the chuck part 223 functions as a sealing part that can reseal the second bag body 22.

===Package group===
FIGS. 11A and 11B are diagrams showing a first package 10 that accommodates pad-type napkins 11 having different strengths of warming agents 30. FIG. FIGS. 12A and 12B are diagrams showing a second package 20 that accommodates shorts-type napkins 21 with different strengths of warming agents 30.

As described above, the pad-type napkin 11 (first absorbent article) and the shorts-type napkin 21 (second absorbent article) have the "warming agent 30" which is a common functional agent. The pad-type napkin 11 also has a "bear pattern 118" that is visible from the skin side as shown in FIG. 3, and a "bear pattern 119" that is visible from the non-skin side as shown in FIG. have The shorts-type napkin 21 also has a "bear pattern 215" that is visible from the non-skin side, as shown in FIG. 9A. That is, the pad type napkin 11 and the shorts type napkin 21 have a common functional agent and a common pattern.

The pad type napkin 11 and the shorts type napkin 21 are both sanitary napkins, but have different product forms. "Different product forms" refers to products that have different forms (shapes) depending on the user's purpose and timing of use, and simply different sizes (for example, S size shorts type napkin 21 and M size shorts type napkin 21). are not included in products with different product forms. In the case of sanitary napkins, in addition to pad-type napkins 11 and shorts-type napkins 21, there are daytime napkins, nighttime napkins, heavy daily use napkins, light daily use napkins, and wings (wing part 1w). Examples include napkins with feathers and napkins without feathers.

Generally, products classified as sanitary napkins are given the same brand name, and different sub-brand names are given depending on the function and design of the napkin. In other words, sanitary napkins with the same function and design are given the same sub-brand name even if they have different product forms. In this embodiment as well, the pad type napkin 11 and the shorts type napkin 21 have different product forms, but have common features (warming agent 30 and bear designs 118, 119, 215), and therefore have the same brand name ( e.g. Sophie) and the same sub-brand name (e.g. HOT Warm ℃). The "HOT" and "dan" in "HOT Dan Celsius" are both sub-brand names reminiscent of the warming function of the warming agent 30.

The first bag 12 (first package 10) that accommodates the pad-type napkin 11 shown in FIG. 1 and the second bag 22 (second package 20) that accommodates the shorts-type napkin 21 shown in FIG. , have the same brand name 121, 221, and the same sub-brand name 122, 222. By doing so, the user can easily select a group of packages of a desired sub-brand at a retail store or the like, that is, a group of packages containing napkins 11, 21 having the functions and designs that the user likes.

However, suppose that, as a package group of the same sub-brand, the package for pad-type napkins 11 and the package for shorts-type napkins 21 are made into rectangular parallelepipeds with the same appearance. In this case, the user has to check the display on the package, and it is difficult for the user to immediately select the napkin 11, 21 of the desired product form.

Therefore, in this embodiment, the appearance of the first bag 12 (first package 10) that accommodates the pad-type napkin 11 and the appearance of the second bag 22 (second package 20) that accommodates the shorts-type napkin 21 are different. But make it different. Specifically, the first bag 12 (FIG. 1) has a rectangular parallelepiped external appearance, and the second bag 22 (FIG. 6) has a bag-shaped external appearance forming the outline of a bear.

In other words, "the appearance of the bag is different" means that the shape of the bag is different. For example, a bag with a rectangular parallelepiped shape, which is often used as a bag for absorbent articles, and a bag with a shape other than a rectangular parallelepiped have significantly different appearances, making it easy for users to distinguish between the bags. Note that rectangular parallelepiped-shaped bags with different side length ratios (for example, an elongated rectangular parallelepiped bag and a rectangular parallelepiped bag close to a cube) have the same appearance. In addition to the second bag 22 shown in FIG. 6, examples of the bag having a shape larger than a rectangular parallelepiped include a cylindrical bag, a trapezoidal column bag, and the like. Alternatively, the bag may have an outline of an animal other than a bear, a character, a plant, a vehicle, the moon, the sun, or the like.

As described above, by varying the appearance of the bags 12 and 22 depending on the product form, the user can easily select the napkin packages 10 and 20 of the desired product form from among the group of packages of the same sub-brand. can be selected. For example, without checking the characters such as "pad type" or "shorts type" on the bags 12, 22, or the product design (127 in FIG. 1 or 227 in FIG. 6) indicating the napkins 11, 21, Packages 10 and 20 can be selected. Furthermore, it becomes difficult for the wrong packages 10 and 20 to be selected.

Note that the pad-type napkin 11 and the shorts-type napkin 21 of this embodiment have both the common warming agent 30 and the common bear designs 118, 119, and 215, but the invention is not limited thereto. The first absorbent article and the second absorbent article included in the package group may have at least one of a common functional agent and a common design.

Further, the common functional agent is not limited to the warming agent 30. For example, well-known agents such as cooling agents, fragrance agents, deodorants, antibacterial agents, Chinese herbal medicines, skin astringents, anti-inflammatory agents, pH adjusters, and humectants can be used. Further, the first absorbent article and the second absorbent article may each have a plurality of types of functional agents, and in that case, at least one type of functional agent may be common.

In addition, the first absorbent article and the second absorbent article included in the package group are not limited to the pad-type napkin 11 and the short-type napkin 21, but also include other sanitary napkins with different product forms (for example, daytime napkins and nighttime napkins). napkins). Moreover, the number of absorbent articles having different product forms included in the package group is not limited to two types, but may be three or more types. For example, when a package group includes an absorbent article with a different product form from the first absorbent article and the second absorbent article, the appearance of the bag housing the absorbent article (the type of shape of the bag) The appearance of the first bag and the appearance of the second bag are made different.

Furthermore, the first absorbent article and the second absorbent article included in the package group are not limited to sanitary napkins, but may include, for example, disposable diapers, absorbent articles for light incontinence, panty liners, tampons, etc. Good too. For example, if a package group has tape-type disposable diapers and pants-type disposable diapers that have different product forms, the appearance of the bag housing the tape-type disposable diapers and the appearance of the bag housing the pants-type disposable diapers. and be different.

Moreover, it is preferable that both the first bag body 12 (FIG. 1) and the second bag body 22 (FIG. 6) have brand names 121, 221 and sub-brand names 122, 222 on the same portions of the front surfaces 12A, 22A. In this embodiment, brand names 121, 221 and sub-brand names 122, 222 are provided at the center of each front surface 12A, 22A of the first bag body 12 and the second bag body 22. In addition, both the first bag body 12 and the second bag body 22 have bear designs 126, 226, and the bear designs 126, 226 embrace the brand names 121, 221 and sub-brand names 122, 222. It becomes. By doing so, the first bag body 12 and the second bag body 22 can have a sense of unity.

Specifically, in the sub-brand names 122 and 222 that the first bag body 12 and the second bag body 22 have, the area outside of "HOT Warm °C" is a dark color such as black, and the characters "HOT Warm °C" are The edges are colored red, and silver particles of metal are crimped with foil stamping to the inside of the words "HOT Warm °C." Note that the metal to be pressure-bonded by foil stamping can be in any desired state, such as particulate form, sheet form, or block form. As a result, the metal inside the letters "HOT Warm ℃" will diffusely reflect the red color around the edge of the letters "HOT Warm ℃", giving the letters "HOT Warm ℃" a three-dimensional effect, and the user can sub It becomes easier to pay attention to the brand names 122 and 222. Further, by making the area outside of "HOT Warm °C" a dark color such as black, the words "HOT Warm °C" can be made more noticeable. In this way, by making the designs of the sub-brand names 122 and 222 of the bags 12 and 22 the same, it is possible to give the first bag 12 and the second bag 22 a sense of unity.

Moreover, it is preferable that the first bag body 12 and the second bag body 22 have areas of the same color. More preferably, the area of half or more of each front surface 12A, 22A of the first bag 12 and the second bag 22 is an area of the same color. For example, suppose that the cheek region S1 of the bear pattern 126 and the background region S2 of the bear pattern 126 of the first bag body 12 shown in FIG. 11A are colored pink. In that case, the cheek region S5 of the bear pattern 226 and the background region S6 of the bear pattern 226 of the second bag body 22 shown in FIG. 12A may also be colored in the same pink color. By doing so, the first bag body 12 and the second bag body 22 can have a sense of unity.

It should be noted that the regions of the same color may be determined as being of the same color when the user visually recognizes the bags 12 and 22. Specifically, areas where the color difference is less than 13 when measured using Konica Minolta's Color Difference Meter CR-300 or equivalent, and 24 color charts classified by the Ostwald color wheel. The area where the deviation in is 1 or less.

As described above, by giving the first bag body 12 and the second bag body 22 a sense of unity (same worldview), users can find a group of packages of desired sub-brands at retail stores, etc. A group of packages containing napkins 11 and 21 having the desired functions and designs can be easily selected without making a mistake.

In addition, in the case of this embodiment, even if the colors and displays (sub-brand names and bear designs) of the first bag body 12 and the second bag body 22 have a sense of uniformity, napkins 11 and 21 of different product forms can be used. The stored bags 12 and 22 differ in appearance (type of bag shape). Therefore, it is possible to easily select the packages 10 and 20 for the napkins 11 and 21 that are in the desired product form without making any mistakes.

Moreover, it is preferable that the first bag body 12 and the second bag body 22 have a common first pattern. It is preferable that the first pattern has at least one of an animal pattern, a character pattern, and a design reminiscent of the function of the warming agent 30 (common functional agent) that the napkin has. The first bag body 12 and the second bag body 22 of this embodiment have bear designs 126 and 226, which are evocative designs representing the warmth of the warming agent 30 and are also animal designs.

Animal designs, character designs, and evocative designs tend to attract the user's attention and leave an impression on the user. Furthermore, the common first pattern (bear pattern 126, 226) allows the first bag body 12 and the second bag body 22 to have a sense of unity. Therefore, the user can easily select the package group having the first design without making a mistake at a retail store or the like. Further, even if the first bag 12 and the second bag 22 have the same first pattern, the first bag 12 and the second bag 22 have different appearances. Therefore, the user can easily select the packages 10, 20 for the napkins 11, 21 in the desired product form without making any mistakes.

The first pattern (bear pattern 126, 226) is formed so as to be visible from the outside of the bag 12, 22 by printing, squeezing the bag 12, 22, or the like. Moreover, the bags 12 and 22 may have a plurality of types of common first designs.

Moreover, when the first pattern is a pattern that evokes the function of the warming agent 30, the user who sees the bags 12, 22 is likely to have a warm impression of the napkins 11, 21 accommodated therein. Therefore, it becomes easier to feel the function of the warming agent 30 of the napkins 11, 21.

Note that the conjured design of the warming agent 30 is not limited to the bear designs 126 and 226. Examples of other evocative patterns include a pattern in which a bear is hugging a heart, a pattern in which a character is wearing gloves or a muffler, and the like. Furthermore, when the functional agent is, for example, a cooling sensation agent, the evocative pattern may include a snowflake pattern representing coolness, and when the functional agent is, for example, a fragrance, the evocative pattern may include the fragrance. The design of the object (for example, a flower, etc.) can be exemplified.

Further, at least one of the pad type napkin 11 and the shorts type napkin 21 has a pattern common to the first pattern (bear pattern 126, 226) that the first bag body 11 and the second bag body 21 have, and , 21 preferably has a second pattern that is visible from the non-skin side. In this embodiment, the pad-type napkin 11 (FIG. 4) and the shorts-type napkin 21 (FIG. 9A) have a bear pattern 119, 215 as a second pattern that is visible from the non-skin side.

Similarly, at least one of the pad-type napkin 11 and the shorts-type napkin 21 has a pattern common to the first pattern (bear pattern 126, 226) that the first bag body 11 and the second bag body 21 have, and the napkin It is preferable to have a third pattern that is visible from the skin side of 11 and 21. In this embodiment, the pad-type napkin 11 (FIG. 3) has a bear pattern 118 as a third pattern that is visible from the skin side.

By doing so, the user can see the second and third designs when wearing or using the napkins 11, 21, so that the user can see the second and third designs (bear designs 118, 119) on the napkins 11, 21. , 226). Therefore, the user can easily select the package group having the first design at a retail store or the like without making a mistake when making a next purchase. Furthermore, if the second design (bear design 119, 215) and the third design (bear design 118) are evocative designs that remind the user of the function of the warming agent 30, a warm sensation can be felt while using the napkin 11, 21. It becomes easier to realize the functions of Agent 30.

In the case of the pad-type napkin 11, it is preferable to form the second pattern (bear pattern 119) by printing, pressing, etc. on the non-skin side of the absorbent body 111 or on the material on the non-skin side of the absorbent body 111. . In the case of the shorts-type napkin 21, the second pattern (bear pattern 215) is formed by printing or pressing on the non-skin side of the absorbent body 212 or the exterior member 211 on the non-skin side of the absorbent body 212. It's good to do that. Further, the third pattern (bear pattern 118) may be formed by a pattern of a compressed portion obtained by compressing the absorbent body 212 of the pad-type napkin 11 or the shorts-type napkin 21 from the skin side. In addition, the third pattern may be formed by a welding pattern for fixing the side sheet 115 to both sides of the skin-side sheet 112 in the width direction, or by printing.

Moreover, the first pattern of the first bag 12 and the first pattern of the second bag 22 are not limited to completely matching patterns. Similarly, the first pattern on the bag 12, 22 side and the second and third patterns on the napkin 11, 21 side are not limited to completely matching patterns. The first to third symbols may be partially different as long as the user can recognize them as common symbols. For example, the animals or characters may have different expressions and movements, or one may have a design of the entire body while the other may have a design of only the face.

Further, the first bag body 12 (FIG. 1) has a first product pattern 127 showing a pad-type napkin 11, and the second bag body 22 (FIG. 6) has a second product pattern 227 showing a shorts-type napkin 21. It's good to do that. The first product pattern 127 and the second product pattern 227 are formed so as to be visible from the outside of the bags 12, 22 by printing, squeezing the bags 12, 22, or the like. The area of the first pattern (bear pattern 126) of the first bag body 12 is larger than the area of the first product pattern 127, and the area of the first pattern (bear pattern 226) of the second bag body 22 is larger than the area of the first product pattern 127. ) is preferably larger than the area of the second product pattern 227.

By doing so, the first pattern (bear pattern 126, 226) stands out on the bags 12, 22. Therefore, the user can easily select the package group of the desired sub-brand (that is, the napkins 11, 21 with the desired functional agent or pattern) at a retail store or the like without making a mistake. On the other hand, even if the first product pattern 127 and the second product pattern 227 are small, the bags 12 and 22 of this embodiment have different appearances depending on the product form, so the user may mistake the package 10 or 20 of the desired product form. You can easily choose without any hassle. However, since the bags 12 and 22 have the first product pattern 127 and the second product pattern 227, the user can check the product form of the napkins 11 and 21 housed in the packages 10 and 20, and the wrong package 10 , 20 purchases can be more reliably prevented. Furthermore, even a user purchasing for the first time can select the package 10, 20 of the napkin 11, 21, which is a desired product form, by the first product pattern 127 and the second product pattern 227.

Further, when the first design common to the first bag body 12 and the second bag body 22 is an animal design or a character design, the first product design 127 and the second product design 227 are different from each other. The center of gravity of the symbols 126, 226) is preferably located below. By doing so, it becomes easier for the user to intuitively recognize that the product housed in the bags 12, 22 is an absorbent article to be worn in the crotch area. For example, a group of packages containing napkins 11 and 21 on which the warming agent 30 is arranged may be displayed in a retail store or the like in a place other than the display area for sanitary products, for example, together with cold protection products such as hand warmers. In that case, the packages 10 and 20 of this embodiment are appropriately selected by the napkin user by making it easier to recognize that the packages 10 and 20 contain the napkins 11 and 21.

Further, the planar shape of the shorts-type napkin 21 (FIG. 9A) is larger than the planar shape of the pad-type napkin 11 (FIG. 3). Therefore, compared to the first bag 12 (FIG. 1), the second bag 22 (FIG. 6) has the first pattern (bear pattern 126, 226) on the front surfaces 12A, 22A of the bags 12, 22. It is better to increase the ratio of In other words, the value (A1/A2) obtained by dividing the area A1 of the first design (bear design 126, 226) by the area A2 of the front surfaces 12A, 22A of the bags 12, 22 is that the second bag 22 is Larger is preferable.

By doing so, it becomes easier for the user to intuitively recognize that the first bag body 12 houses the pad-type napkin 11 and the second bag body 22 houses the short-type napkin 21. Therefore, the user can easily select the packages 10, 20 for the napkins 11, 21 that are the desired product form without making a mistake.

Further, the planar shape of the pad-type napkin 11 (FIG. 3) is longer than the planar shape of the shorts-type napkin 21 (FIG. 9A). That is, the length in the longitudinal direction (or vertical direction) is longer than in the width direction. Therefore, it is preferable that the first bag body 12 (FIG. 1) has a longer vertical shape than the second bag body 22 (FIG. 6). That is, it is preferable that the first bag 12 has a larger value (h/w) obtained by dividing the length h in the vertical direction of the bags 12 and 22 by the length w in the left and right direction.

By doing so, it becomes easier for the user to intuitively recognize that the first bag body 12 houses the pad-type napkin 11 and the second bag body 22 houses the short-type napkin 21. Therefore, the user can easily select the packages 10, 20 for the napkins 11, 21 that are the desired product form without making a mistake.

In addition, the pad-type napkin 11 has a smaller amount of the warming agent 30 than the "pad-type napkin 11 for light heat sensation" (first low-performance absorbent article) and the pad-type napkin 11 for light heat sensation. It may also include a "pad-type napkin 11 for strong thermal sensation" (first highly functional absorbent article) in which a large amount of the warming agent 30 is arranged.

Similarly, the shorts-type napkin 21 is divided into the "shorts-type napkin 21 for light thermal sensation" (second low-performance absorbent article) in which the amount of the warming agent 30 is small, and the shorts-type napkin 21 for light thermal sensation. It may also include a "shorts-type napkin 21 for strong thermal sensation" (second highly functional absorbent article) in which a larger amount of the warming agent 30 is arranged.

Specifically, the napkins 11 and 21 for strong heat sensation have a higher basis weight (g/m ² ) of the warming agent 30 than the napkins 11 and 21 for light heat sensation. It would be better to increase the area where it is placed. By doing so, for example, a user who feels a strong cold can select napkins 11 and 21 for a strong feeling of warmth that give a strong feeling of warmth. Further, for example, a user with sensitive skin can select napkins 11, 21 that are light and warm and provide a moderate level of warmth.

In this case, the first bag 12 (first package 10) that accommodates the pad-type napkin 11 is replaced by the third bag 12L (package) that accommodates the pad-type napkin 11 for light and warm sensation, as shown in FIG. 11A. As shown in FIG. 11B, it is classified as a fourth bag 12H (package) that accommodates the pad-type napkin 11 for strong heat sensation.

Similarly, the second bag 22 (second package 20) that accommodates the shorts-type napkin 21 is a fifth bag 22L (package) that accommodates the shorts-type napkin 21 for light and warm sensation, as shown in FIG. 12A. As shown in FIG. 12B, it is classified as a sixth bag 22H (package) that accommodates the shorts-type napkin 21 for intense heat sensation.

The third bag body 12L (FIG. 11A) and the fifth bag body 22L (FIG. 12A) are provided with displays 12L1 and 22L1 (e.g., light thermal sensation) indicating that a slight warming effect is activated, and the fourth The bag body 12H (FIG. 11B) and the sixth bag body 22H (FIG. 12B) are preferably provided with indications 12H1 and 22H1 (eg, strong thermal sensation) indicating that a strong warming effect is exerted. By doing so, the user can select the package 10, 20 of the napkin 11, 21 having the desired strength of warming effect without making a mistake.

Further, for example, it is assumed that the cheek region S1 and the background region S2 of the bear pattern 126 included in the third bag body 12L (FIG. 11A) are colored pink. In that case, the cheek area S3 and background area S4 of the bear pattern 126 included in the fourth bag 12H (FIG. 11B) may be colored orange, which is a different color from pink. Similarly, when the cheek area S5 and background area S6 of the bear pattern 226 of the fifth bag 22L (FIG. 12A) are colored pink, the bear pattern 226 of the sixth bag 22H (FIG. 12B) is colored pink. It is preferable that the cheek region S7 and the background region S8 of the pattern 226 are colored orange, which is a different color from pink.

In this way, the third bag body 12L and the fourth bag body 12H have the same rectangular parallelepiped shape in appearance, but preferably have regions of different colors. Similarly, the fifth bag body 22L and the sixth bag body 22H have the same external appearance and are bag-shaped with the outline of a bear, but preferably have regions of different colors. More preferably, a region of half or more of the area of each front surface of the third bag body 12L and the fourth bag body 12H is a region of a different color, and each front surface of the fifth bag body 22L and the sixth bag body 22H It is preferable that a region having an area of more than half of the area is a region of a different color.

In other words, even if the napkins 11 and 21 have the same product form, the color of the bags 12 and 22 may be changed depending on the amount of the warming agent 30 arranged. By doing so, the user can easily select the package 10, 20 of the napkin 11, 21 having the desired strength of warming effect without making a mistake. Further, even if the strength of the warming effect is different, napkins 11 and 21 having the same product form may be housed in bags 12 and 22 having the same appearance. By doing so, the user can select the packages 10 and 20 of the napkins 11 and 21 that are the desired product form without making a mistake.

Furthermore, although the third bag body 12L and the fifth bag body 22L, which have a light and warm sensation, have different appearances (they have a rectangular parallelepiped shape and a bag shape), it is preferable that they have the same pink region. Similarly, the fourth bag 12H and the sixth bag 22H, which are used for strong thermal sensation, preferably have orange regions of the same color, although their appearances are different.

In other words, the relationship between the colors of the bags 12 and 22 due to the difference in the arrangement amount of the warming agent 30 (pink for a light heat sensation, orange for a strong heat sensation) is determined between the pad type napkin 11 and the shorts type napkin. Make it the same as 21. By doing so, even when selecting napkins 11, 21 of different product forms, the user can select the package 10, 20 of the napkin 11, 21 having the desired strength of warming effect without making a mistake.

Note that the region of a different color may be one that can be determined to be a different color when the user visually recognizes the bag. Specifically, areas where the color difference is 13 or more when measured using Konica Minolta's Color Difference Meter CR-300 or equivalent, and 24 color charts classified by the Ostwald color wheel. It is defined as an area where the deviation is 2 or more.

Further, as described above, the bags 12 and 22 of the napkins 11 and 21 having the warming agent 30 may be provided with areas colored in warm colors (pink, red, orange, yellow, etc.). is preferred. By doing so, the wearer can easily recognize the thermal function of the napkins 11 and 21. Furthermore, the bags 12H and 22H for strong thermal sensations may have regions colored closer to red (orange in this embodiment) than the bags 12L and 22L for weak thermal sensations. By doing so, it becomes easier for the wearer to intuitively recognize the strength of the warming effect. However, the colors of the bags 12 and 22 are not limited to warm colors.

Moreover, it is preferable that the first bag body 12 and the second bag body 22 have a QR code (registered trademark). Specifically, the first bag body 12 (FIG. 1) is provided with a QR code 125 on its top surface 12B. The second bag body 22 (FIG. 8) is provided with a QR code 225 on its back surface 22B. However, the present invention is not limited to the above, and the QR codes 125, 225 may be placed at any position as long as they are visible from the outside of the first bag 12 and the second bag. The QR code 125, 225 is preferably capable of at least one of the following three types.

First, when the QR code 125, 225 is read by the camera of a terminal (smartphone, tablet, etc.) owned by the user, the terminal accesses a web page containing information about the pad-type napkin 11 and the short-type napkin 21. It is to be. By doing so, the user can obtain information regarding the napkins 11 and 21 (for example, information that they have a warming effect, have a good design with a bear pattern, etc.). Therefore, the functional agent such as the warming agent 30 and the design included in the napkins 11 and 21 are easily recognized by the user. In particular, when a package group includes bags 12 and 22 of napkins 11 and 21 (for example, FIGS. 11A and 11B) with different amounts of the warming agent 30, displaying this information on the web page can prevent misunderstandings. Use can be prevented.

Second, when the QR code 125, 225 is read by the user's terminal, the terminal accesses a web page that sells the package group. By doing so, the user can also purchase packages 10 and 20 on the Web, increasing the means of purchase for the user.

Third, the QR codes 125, 225 individually identify the plurality of first packages 10 and the plurality of second packages 20. For this purpose, it is preferable to attach a different QR code 125 to each individual even if the same first package 10 is used, and a different QR code 225 to each individual even if the same second package 20 is used. By doing so, each package 10, 20 can be managed (tracking investigation, etc.). Further, when a similar product such as a so-called copy product with the same QR code 125, 225 is found, the authenticity can be determined.

Furthermore, in the first package 10 , the packaging material 131 that individually wraps the pad-type napkins 11 is capable of suppressing volatilization of the warming agent 30 compared to the first bag body 12 . Specifically, the first bag body 12 (bag member 123) may be, for example, a sheet in which a transparent low-density polyethylene layer (LDPE) and a milky white polyethylene layer (PE) are bonded together. As the packaging material 131, for example, between sheet layers containing a weldable resin such as polyethylene (PE) or polypropylene (PP), the volatilization of a volatile substance such as an ethylene-vinyl alcohol copolymer sheet (EVOH) is provided. An example may be a sheet comprising a layer containing a suppressible substance. By using such a packaging material 131, it is possible to prevent the warming agent 30 of the pad-type napkin 11 from evaporating before the individual package 13 is opened, so that when the wearer uses the napkin 1, the warming agent 30 can be prevented from evaporating. The function of the sensitizer 30 is exhibited.

On the other hand, in the second package 20, the second bag body 22 is able to suppress volatilization of the warming agent 30 more than the packaging material 231 that individually wraps the shorts-type napkins 21. The second bag body 22 has a sealing part (in this embodiment, the zipper part 223) that can be resealed after the second bag body 22 is opened.

Specifically, examples of the packaging material 231 of the individual package 23 include nonwoven fabric, resin film, and laminate sheets thereof. An example of the second bag body 22 is a multi-layered sheet including an airtight layer that is difficult for gas or liquid to pass through, and a fusion layer. Materials for the airtight layer include ethylene vinyl alcohol resin, aluminum-coated film and aluminum foil, oriented polyethylene terephthalate, glycol-modified polyethylene terephthalate, oriented polyamide, polymeric film coated with volatile impermeable lacquer, and combinations thereof. Materials selected from the group consisting of: Fusing layer materials include materials selected from the group consisting of polyethylene (PE), polypropylene (PP), polyvinyl chloride (PVC), and combinations thereof.

By doing so, it is possible to prevent the warming agent 30 of the shorts-type napkin 21 from volatilizing before the second bag body 22 is opened for the first time. Furthermore, even after the second bag body 22 is opened for the first time, the second bag body 22 can be resealed by the zipper part 223, so that it is possible to suppress volatilization of the warming agent 30 of the shorts-type napkin 21. Further, compared to the opening/closing label 124 of the first bag 12, the zipper part 223 of the second bag 22 has a higher degree of sealing when the bags 12, 22 are resealed. Therefore, it is preferable to employ the chuck portion 223 in the second bag body 22 which does not have the volatilization suppressing layer of the warming agent 30 for each individual package 23.

Further, in this embodiment, the first bag body 12 has an open/close label 124 as a resealable sealing part, and the second bag body 22 has a zipper part which is a sealing part different from the first bag body 12. It has 223. Since the first bag 12 and the second bag 22 have different sealing parts 124 and 223 in this way, the first bag 12 and the second bag 22 have further different appearances. Therefore, the user can easily select the packages 10, 20 for the napkins 11, 21 of the desired product form from among the group of packages of the same sub-brand without making a mistake.

However, it is not limited to the above. For example, in the first bag body 12, since the volatilization suppressing layer of the warming agent 30 is provided for each individual package 13, the first bag body 12 does not need to have a sealing part. In this case, the appearance of the first bag 12 and the second bag 22 can be further differentiated depending on the presence or absence of the sealing portion. In addition, the second bag body 22 may have an open/close label instead of the zipper part, or the first bag body 12 and the second bag body 22 may have the same sealing part.

Further, as described above, in the first bag body 12, a layer for suppressing the volatilization of the warming agent 30 is provided for each individual package 13, and in the second bag body 22, a layer for suppressing the volatilization of the warming agent 30 is provided for each individual package 23. When the suppression layer is not provided and the second bag body 23 is provided with a volatilization suppression layer of the warming agent 30, the following is preferable.

First, compared to the number of pad-type napkins 11 accommodated in the first bag body 12 (five in this embodiment), the number of short-type napkins 21 accommodated in the second bag body 22 (two in this embodiment) It would be better if there were fewer. By doing so, in the second bag body 22 that accommodates a small number of napkins, the number of times the second bag body 22 is opened and closed is reduced. Therefore, in the second bag body 22, the volatilization of the warming agent 30 from the shorts-type napkin 22 can be suppressed even if the layer for suppressing the volatilization of the warming agent 30 is not provided for each individual package 23.

Further, it is preferable that the napkin accommodated in the first bag body 12 be a pad-type napkin 11 and the napkin accommodated in the second bag body 22 be a short-type napkin 21. Compared to the pad-type napkin 12, the shorts-type napkin 22 is difficult to replace on the go. Therefore, the shorts-type napkin 22 is less likely to be carried around in an individual package than the pad-type napkin 12. Therefore, even if the individual packaging body 23 of the shorts-type napkin 21 does not have a layer for suppressing volatilization of the warming agent 30, if the second bag body 22 has a layer for suppressing volatilization of the warming agent 30, the shorts Volatization of the warming agent 30 from the shaped napkin 21 can be suppressed. On the other hand, since the pad-type napkin 11 is likely to be carried in the individually packaged body 13, since the individually packaged body 13 has a layer for suppressing the volatilization of the warming agent 30, the warming agent from the pad-type napkin 11 is removed. It is possible to suppress the volatilization of 30%.

Further, it is preferable that the napkin accommodated in the first bag body 12 be a napkin for daytime use, and the napkin accommodated in the second bag body 22 be a napkin for nighttime use. Nighttime napkins are less likely to be carried in individual packaging than daytime napkins. Therefore, even if the individually wrapped napkin for night use does not have a layer for suppressing volatilization of the warming agent 30, if the second bag 22 has a layer for suppressing volatilization of the warming agent 30, The volatilization of the warming agent 30 from the napkin can be suppressed. On the other hand, napkins for daytime use are likely to be carried around in individual packages, so the individual packages have a layer that suppresses the volatilization of the warming agent 30, thereby reducing the amount of warming agent 30 from the daytime napkins. Volatization can be suppressed.

Note that the pad-type napkin 11 of this embodiment is not limited to a napkin for daytime use, and the shorts-type napkin 22 is not limited to a napkin for nighttime use. For example, both the daytime napkin and the nighttime napkin may be pad-type napkins. An example of a pad-type napkin for nighttime use is a napkin that extends further back than a napkin for daytime use to prevent leakage.

===Advertising media and display method of package group 1===
FIG. 13 is a diagram showing a shelf 40 on which package group 1 is displayed. A shelf 40, which is a fixture for displaying the package group 1 shown in FIG. 13, has vertical and horizontal directions. As shown in FIG. 13, the method for displaying the package group 1 is to display another sanitary napkin (absorbent article) package between the first package 10 and the second package 20 in the vertical direction. Without arranging the first package 10 and the second package 20 in the vertical direction or displaying another sanitary napkin package between the first package 10 and the second package 20 in the horizontal direction, It is preferable that the package 10 and the second package 20 are arranged side by side.

In other words, it is preferable to display the first package 10 and the second package 20 that are the same sub-brand together. By doing so, the user can easily find the display location of the package group 1 at a retail store or the like. Further, even if the first package 10 and the second package 20 containing napkins 11, 21 of different product forms are displayed close to each other, in this embodiment, the packages 10, 20 are arranged according to the product form of the napkins 11, 21. It has a different appearance. Therefore, the user can easily select the napkin packages 10, 20 of the desired product form without making a mistake.

Examples of fixtures for displaying the package group 1 include, in addition to the shelf 40, hanging tools that can be hung from a shelf or ceiling, a stand, and a box. Although not shown, the first package 10 and the second package 2 are displayed when the package group 1 is placed on a stand or in a box, or when the package group 1 is hung and displayed using a hanging tool. It is preferable to collect and display them.

However, it is not limited to the above. For example, the first package 10 and a package of a pad-type napkin that is another sub-brand may be displayed nearby. Further, the second package 20 and a package of shorts-type napkins, which is another sub-brand, may be displayed close to each other at a place away from the display place.

Further, as described above, the first bag body 12 and the second bag body 22 have a common first pattern (bear pattern 126, 226). In this case, advertising media (POP advertisements, swing carts, posters, etc.) that can be installed on the fixtures (shelf 40, etc.) that display package group 1 have a design common to the first design (bear design 126, 226). It's good to do that. For example, as shown in FIG. 13, a POP advertisement with a bear pattern 501 may be placed on the shelf 40 on which the package group 1 is displayed. By doing so, the user can easily find the display location of the package group 1 at a retail store or the like.

In addition, it is preferable that a design common to the first design (a bear design in this embodiment) be displayed on a web page (not shown) that is an advertising medium for advertising the package group 1 on the web. By doing so, the user who sees the bear design on the web page can easily select the package group 1 having the first design (bear design 126, 226) at a retail store or the like. Note that the first pattern on the bags 12, 22 and the pattern on the advertising medium only need to be recognized by the user as a common pattern, and are not limited to completely matching patterns, and may be partially different.

Moreover, the package group 1 is not limited to being displayed on a fixture provided in a retail store or the like, but may be displayed on a dedicated fixture for displaying the package group 1. Examples of the dedicated fixtures include shelves, boxes, stands, and hanging POPs (POPs equipped with pockets and hanging rods for placing packages) made of cardboard or plastic.

In this fixture, the first package 10 and the second package 20 are arranged in the vertical direction without displaying another absorbent article package between the first package 10 and the second package 20 in the vertical direction of the fixture. Alternatively, the first package 10 and the second package 20 are arranged in the left-right direction without displaying another absorbent article package between the first package 10 and the second package 20 in the left-right direction of the fixture. . According to such a fixture, the first package 10 and the second package 20 can be collected and displayed, and the user can easily find the display location of the package group 1 in a retail store or the like.

The fixture on which the package group 1 is displayed as described above also preferably has a design common to the first design (bear design) of the bags 12 and 22, but does not have to have it. Furthermore, the fixtures may be provided to a retail store or the like with the package group 1 displayed, or may be provided to a retail store or the like with the package group 1 not displayed.

Further, in the above embodiment, the first bag 12 and the second bag 22 have different shapes (for example, a rectangular parallelepiped shape and a shape other than a rectangular parallelepiped), and the appearance of the bags 12 and 22 is different. However, it is not limited to this. For example, the second bag body 22 shown in FIG. 6 has a pair of through holes 228 that penetrate in the thickness direction on both sides in the left and right direction. This through hole 228 can be used when the second bag body 22 is hung and displayed. For example, in the fixtures of a retail store, etc., by passing the through hole 228 of the second bag body 22 through a rod-shaped hanging tool that protrudes in the front-rear direction (direction perpendicular to the front surface 22A) of the second bag body 22, The two bags 22 can be hung and displayed.

In this way, a bag that is intended to be displayed by hanging (for example, the second bag 22 in FIG. 6) has the through hole 228, etc., so it does not have the through hole 228, etc., and can be displayed by hanging. The external appearance is different from the bag body (for example, the first bag body 12 in FIG. 1) that is assumed to be the same. In other words, one of the first bag and the second bag containing absorbent articles of different product forms is a bag that is intended to be displayed standing up, and the other is a bag that is intended to be displayed hanging. By making the bag body based on this assumption, the appearance may be made to be different. In this case, the user can select the package of the absorbent article that is the desired product form, depending on not only the appearance of the bag but also whether the bag is displayed on a table or hung.

Although the embodiments of the present invention have been described above, the above-described embodiments are intended to facilitate understanding of the present invention, and are not intended to be interpreted as limiting the present invention. Further, the present invention may be modified and improved without departing from the spirit thereof, and it goes without saying that the present invention includes equivalents thereof.

1 package group,
10 first package,
11 Pad-type napkin (first absorbent article, pad-type absorbent article),
118 Bear pattern (3rd pattern), 119 Bear pattern (2nd pattern),
12 first bag body, 12L third bag body, 12H fourth bag body,
121 Brand name, 122 Sub-brand name,
123 bag member, 124 opening/closing label, 125 QR code,
126 Bear design (1st design), 127 1st product design,
13 individual packaging, 131 packaging material,
20 second package,
21 Shorts-type napkin (second absorbent article, underwear-type absorbent article),
215 Bear pattern (second pattern),
22 second bag body, 22L fifth bag body, 22H sixth bag body,
221 Brand name, 222 Sub-brand name,
223 Chuck part (sealing part), 224 Notch part, 225 QR code,
226 Bear design (first design), 227 Second product design,
23 individual packaging, 231 packaging material,
30 Warming agent (functional agent),
40 shelves (fixtures), 50 POP advertisements (advertising media), 501 bear design,

Claims (18)

a first package including a first sanitary napkin and a first bag housing the first sanitary napkin ;
a second sanitary napkin having a different product form from the first sanitary napkin , and a second package including a second bag housing the second sanitary napkin ;
A group of packages having
The first sanitary napkin and the second sanitary napkin have a common functional agent,
The first bag and the second bag have the same brand name and the same sub-brand name,
The functional agent is a warming agent, a cooling agent, a fragrance, a deodorant, an antibacterial agent, a herbal medicine, a skin astringent, an anti-inflammatory agent, a pH adjuster, or a moisturizing agent,
The sub-brand name is reminiscent of the function of the functional agent,
The appearance of the first bag body and the appearance of the second bag body are different,
The first bag is a rectangular parallelepiped bag,
The second bag is a bag having a shape other than a rectangular parallelepiped,
A bag shaped like an animal , character, plant, vehicle, moon, or sun;
The first bag and the second bag have a common first pattern,
A group of packages characterized in that the first pattern is a pattern of an animal, a character, a plant, a vehicle, the moon, or the sun, which forms the outline of the second bag. The package group according to claim 1, comprising:
A package group characterized in that the first bag body and the second bag body have regions of the same color. The package group according to claim 1 or 2,
The first sanitary napkin and the second sanitary napkin have the common functional agent,
The first sanitary napkin includes a first low-function sanitary napkin and a first high-performance sanitary napkin in which the functional agent is arranged in a larger amount than the first low-function sanitary napkin ,
The third bag that accommodates the first low-performance sanitary napkin and the fourth bag that accommodates the first high-performance sanitary napkin have the same appearance but have different colored regions. A group of packages. 4. The package group according to claim 3,
The second sanitary napkin includes a second low-function sanitary napkin and a second high-performance sanitary napkin in which the functional agent is arranged in a larger amount than the second low-function sanitary napkin ,
The third bag that accommodates the first low-performance sanitary napkin and the fifth bag that accommodates the second low-performance sanitary napkin have different appearances but have areas of the same color,
The fourth bag that accommodates the first highly functional sanitary napkin and the sixth bag that accommodates the second highly functional sanitary napkin are characterized in that they have regions of the same color, although their appearances are different. A group of packages. The package group according to any one of claims 1 to 4,
The first bag body and the second bag body are
accessing a web page having information regarding the first sanitary napkin and the second sanitary napkin ;
accessing a web page that sells the package group;
individually identifying the plurality of first packages and the plurality of second packages;
A group of packages characterized in that at least one of the packages has a possible QR code (registered trademark). The package group according to any one of claims 1 to 5,
The first sanitary napkin and the second sanitary napkin have the common functional agent,
The packaging material for individually packaging the first sanitary napkin can suppress volatilization of the functional agent compared to the first bag body,
The second bag can suppress volatilization of the functional agent compared to a packaging material that individually wraps the second sanitary napkin , and can be resealed after opening the second bag. A group of packages characterized by having a sealing part. 7. The package group according to claim 6,
A group of packages characterized in that the number of second sanitary napkins accommodated in the second bag is smaller than the number of first sanitary napkins accommodated in the first bag. The package group according to claim 6 or 7,
The first sanitary napkin is a pad-type sanitary napkin that is used by the wearer by attaching it to underwear,
The package group is characterized in that the second sanitary napkin is a pants-type sanitary napkin that is worn by a wearer. The package group according to claim 6 or 7,
The first sanitary napkin is a daytime sanitary napkin ,
The package group is characterized in that the second sanitary napkin is a nighttime sanitary napkin . The package group according to any one of claims 1 to 9 ,
At least one of the first sanitary napkin and the second sanitary napkin has a design common to the first design, and a second sanitary napkin that is visible from the non-skin side of the at least one sanitary napkin. A group of packages characterized by having a design. The package group according to any one of claims 1 to 10 ,
At least one of the first sanitary napkin and the second sanitary napkin has a third pattern that is the same as the first pattern and is visible from the skin side of the at least one sanitary napkin. A group of packages characterized by having the following. The package group according to any one of claims 1 to 11 ,
The first bag has a first product design indicating the first sanitary napkin ,
The second bag has a second product design indicating the second sanitary napkin ,
The area of the first pattern of the first bag is larger than the area of the first product pattern,
A group of packages characterized in that the area of the first pattern of the second bag is larger than the area of the second product pattern. The package group according to any one of claims 1 to 12 ,
The first bag body and the second bag body have an up-down direction and a left-right direction,
The first pattern has a pattern of the animal or a pattern of the character,
The first bag has a first product design indicating the first sanitary napkin ,
The second bag has a second product design indicating the second sanitary napkin ,
A group of packages characterized in that the first product design and the second product design are arranged below the center of gravity of the first design. The package group according to any one of claims 1 to 13 ,
The first sanitary napkin is a pad-type sanitary napkin that is used by the wearer by attaching it to underwear,
The second sanitary napkin is a pants-type sanitary napkin worn by a wearer,
A group of packages characterized in that, compared to the first bag, the second bag has a larger value obtained by dividing the area of the first pattern by the area of the front surface. A group of packages according to any one of claims 1 to 14 ,
The first bag body and the second bag body have an up-down direction and a left-right direction,
The first sanitary napkin is a pad-type sanitary napkin that is used by the wearer by attaching it to underwear,
The second sanitary napkin is a pants-type sanitary napkin worn by a wearer,
A group of packages characterized in that the first bag has a larger value obtained by dividing the length in the vertical direction by the length in the horizontal direction than the second bag. An advertising medium for the package group according to any one of claims 1 to 14 ,
At least one of an advertising medium that can be installed on a fixture for displaying the package group and an advertising medium that advertises the package group on the web has a pattern common to the first pattern. Advertising media. A method for displaying a group of packages according to any one of claims 1 to 15 , comprising:
The fixture for displaying the package group has a vertical direction and a horizontal direction,
The first package and the second package are arranged in the vertical direction without displaying another sanitary napkin package between the first package and the second package in the vertical direction, or
A group of packages characterized in that the first package and the second package are arranged in the left-right direction without displaying another sanitary napkin package between the first package and the second package in the left-right direction. display method. A fixture for displaying the package group according to any one of claims 1 to 15 ,
The fixture has a vertical direction and a horizontal direction,
The first package and the second package are arranged in the vertical direction without displaying another sanitary napkin package between the first package and the second package in the vertical direction, or
A fixture characterized in that the first package and the second package are arranged in the left-right direction without displaying another sanitary napkin package between the first package and the second package in the left-right direction. .

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