JP7027360B2 - Information providing equipment, information providing method, and information providing program - Google Patents

Description

The embodiments of the disclosure relate to an information providing device, an information providing method, and an information providing program.

Conventionally, for example, there are stores that sell goods and services through electronic commerce using a communication network such as the Internet. For example, a store operator posts content including information on products and services to be sold to a user by posting content including information on products and services to be sold to a shopping site on the Internet or an application program for shopping installed on a terminal device of a user who is a customer. Let me.

On the other hand, the user can purchase the product or service by selecting a desired product or service from the products or services included in the plurality of contents to be browsed and performing a predetermined payment process.

It is difficult for a store that sells goods or services through such electronic commerce to increase sales of goods or services unless the user actively browses the contents. For this reason, there are stores that try to increase sales by sending an e-mail containing the content to the user and having the user browse the content.

Japanese Unexamined Patent Publication No. 2013-114567

However, even if the user receives the e-mail containing the content, the store does not allow the user to view the content if the e-mail is deleted without being opened.

One aspect of the embodiment is made in view of the above, and is an information providing device, an information providing method, and information providing capable of allowing a user who is a customer to browse contents including information on products and services to be sold. The purpose is to provide a program.

The information providing device according to one embodiment includes an extraction unit and a generation unit. The extraction unit extracts product information from the content distributed to the user of the store by the store that sells the product or service through electronic commerce. The generation unit generates content to be displayed on the timeline based on the product information extracted by the extraction unit.

According to one aspect of the embodiment, it is possible to make a user who is a customer browse contents including information on products and services to be sold.

FIG. 1 is an explanatory diagram showing an outline of an information providing method performed by the information providing apparatus according to the embodiment. FIG. 2 is a block diagram showing an example of the configuration of the information providing device according to the embodiment. FIG. 3 is an explanatory diagram showing an example of a template according to an embodiment. FIG. 4 is an explanatory diagram showing an example of user information according to the embodiment. FIG. 5 is an explanatory diagram showing an example of an e-mail newsletter according to an embodiment. FIG. 6 is an explanatory diagram showing an example of a timeline according to an embodiment. FIG. 7 is an explanatory diagram showing an example of a timeline according to an embodiment. FIG. 8 is an explanatory diagram showing an example of screen transition from the timeline according to the embodiment. FIG. 9 is a flowchart showing an example of processing executed by the control unit of the information providing device according to the embodiment. FIG. 10 is a hardware configuration diagram showing an example of a computer that realizes the function of the information providing device according to the embodiment.

Hereinafter, the information providing device, the information providing method, and the embodiment for implementing the information providing program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the information providing device, the information providing method, and the information providing program according to the present application. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

[1. Outline of information provision method]
First, with reference to FIG. 1, an outline of the information providing method performed by the information providing apparatus 1 according to the embodiment will be described. FIG. 1 is an explanatory diagram showing an outline of an information providing method performed by the information providing device 1 according to the embodiment.

Here, an information providing device 1 that allows the user to browse the content provided to the user by a store that sells products by electronic commerce using an application program for shopping installed on the terminal device of the user who is a customer is taken as an example. I will explain.

In the following, the case where the content provided from the store to the user is an e-mail containing the product information of the product sold by the store (hereinafter referred to as "e-mail magazine") will be described. Further, in the following, the products sold by the store to the user and the services provided by the store to the user are collectively referred to as products.

The product information included in the e-mail newsletter includes, for example, new information on products sold by the store, sale information limited to store members, coupon information that can be used at the store, product development story information, product introduction in live video, and Information about the store's particulars.

The e-mail newsletter is an example of the content provided from the store to the user. The content provided from the store to the user may be the product content posted on the homepage opened by the store on the Internet, the advertising content such as the product posted on the shopping site where multiple stores open, the video distribution site, etc. good.

Further, the content provided from the store to the user may be notification content such as new arrival information or store information delivered from the store to the shopping application program installed on the user's terminal device. Further, the store according to the embodiment may be a store that sells products by electronic commerce using a shopping site opened on the Internet.

As shown in FIG. 1, the information providing system 100 according to the embodiment includes an information providing device 1, a mail magazine distribution server device (hereinafter referred to as "mail server 10"), and a terminal device used by the user 20 (hereinafter referred to as "mail server 10"). , Described as "user terminal 21").

The user terminal 21 is, for example, a smartphone. The user terminal 21 communicates with the information providing device 1 and the mail server 10 via a communication network N such as the Internet, and if it is possible to receive and display an e-mail newsletter and various contents, a personal computer or the like can be used. It may be any device.

In the information providing system 100, for example, when a trader of a certain store requests the mail server 10 to deliver the mail magazine 11, the information providing device 1 extracts product information from the mail magazine 11 (step S1).

At this time, the information providing device 1 extracts the information in which the link destination to the detailed information of the product sold by the store is set as the product information. Further, the information providing device 1 acquires the character information included in the e-mail newsletter 11 as product information.

Subsequently, the information providing device 1 accesses the link destination to the detailed information of the product via the communication network N, and acquires the detailed information of the product (step S2). For example, the information providing device 1 acquires detailed information such as an image of a product, a description, a price, and a discount rate of the price.

Then, the information providing device 1 generates the TL content 23 to be displayed on the timeline (hereinafter referred to as “TL”) 22 of the user 20 based on the acquired detailed information of the product (step S3).

The TL content 23 here is content related to products sold by each store. The TL 22 is a display column in which a plurality of TL contents 23 are displayed in a time-series list on the display unit of the user terminal 21.

The information providing device 1 selects and processes information that enhances the purchasing motivation of the user 20 from the detailed information of the product to generate the TL content 23. After that, when the mail magazine 11 is delivered from the mail server 10 to the user terminal 21 (step S4), the information providing device 1 causes the TL 22 of the user terminal 21 to display the TL content 23 (step S5).

In this way, the information providing device 1 causes the TL 22 of the user 20 to display the TL content 23 generated by extracting the information that is the key point of the product from the e-mail newsletter 11. As a result, the information providing device 1 is in the form of a TL content 23 that simply expresses the product even for the user 20 who does not browse the e-mail newsletter 11 because it is troublesome to open and the amount of information is too large. The contents included in 11 can be browsed.

[2. Configuration of information providing device]
Next, an example of the configuration of the information providing device 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a block diagram showing an example of the configuration of the information providing device 1 according to the embodiment. As shown in FIG. 2, the information providing device 1 can communicate with a mail server 10 and a plurality of user terminals 21-1 to 21-n (n is a natural number) via a communication network N such as the Internet, for example. It is connected and includes a communication unit 2, a storage unit 3, and a control unit 4. In the following, when referring to any one of the plurality of user terminals 21-1 to 21-n, it is described as the user terminal 21.

(Communication department)
The communication unit 2 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 2 is communicably connected to the mail server 10 and a plurality of user terminals 21-1 to 21-n via, for example, a communication network N by wire or wirelessly.

(Memory)
The storage unit 3 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 3 stores the erased character candidate information 31, user information 32, and the like.

The erased character candidate information 31 is information in which a character candidate group that is a candidate for a character to be deleted from the character information included in the mail magazine 11 in order for the control unit 4 to generate the TL content 23 is stored in a dictionary format. The erased character candidate information 31 includes, for example, words and phrases other than nouns, punctuation marks, symbols, and the like.

Further, the erased character candidate information 31 includes a plurality of types of templates in which the layout of the mail magazine 11 is defined. Further, the user information 32 is information about the user 20 to which the e-mail newsletter 11 is delivered.

Here, an example of the template 5 according to the embodiment will be described with reference to FIG. 3, and an example of the user information 32 according to the embodiment will be described with reference to FIG. FIG. 3 is an explanatory diagram showing an example of the template 5 according to the embodiment. FIG. 4 is an explanatory diagram showing an example of user information 32 according to the embodiment.

As shown in FIG. 3, for example, in the template 5, the subject area 50, the header area 51, the title area 52, the image area 53, the text area 54, and the product area 55 are set in order from the top on the display screen of the user terminal 21. ing.

An advertising area 56 is set in the lower left of the product area 55, and a coupon area 57 is set in the lower right of the product area 55. Further, below the advertising area 56 and the coupon area 57, a sale area 58 and a footer area 59 are set.

The subject area 50 is an area in which the subject and the like of the e-mail newsletter 11 are inserted. The header area 51 is an area into which the header of the mail magazine 11 is inserted. The title area 52 is an area in which the title of the mail magazine 11 is inserted.

The image area 53 is an area in which an arbitrary image such as an image reminiscent of the contents of the e-mail newsletter 11 or an image reminiscent of a store is inserted. The text area 54 is an area in which character information indicating the contents of the e-mail newsletter 11 or the like is inserted.

The advertising area 56 is an area in which the advertising content is inserted by the store that distributes the e-mail newsletter 11 or another store. The coupon area 57 is an area in which information on coupons that can be used in stores is inserted. The sale area 58 is an area in which sale information or the like carried out by the store is inserted. The footer area 59 is an area in which the footer of the mail magazine 11 is inserted.

The template 5 shown in FIG. 3 is an example, and the layout of each area in the template and the information inserted in each area are different in the other templates. The erased character candidate information 31 contains the same plurality of types of templates used by the creator of the e-mail newsletter 11 to create the e-mail newsletter 11.

Further, as shown in FIG. 4, the user information 32 is information in which a user ID, a member type, a cart, a purchase history, and a favorite are associated with each other. The user ID is identification information for identifying each user assigned to each user who purchases a product by using the shopping application program according to the embodiment.

The membership types include premium members and general members. A premium member is a user who can enjoy various benefits by paying a predetermined membership fee to a provider who provides an application program for shopping according to an embodiment. A general member is a user other than a premium member.

The cart corresponds to a shopping cart used in normal shopping, is a list of products indicating the intention of each user to purchase, and is a list of products for which payment processing has not been completed. The purchase history is a list of products and purchase dates that each user has purchased in the past. A favorite is a list of products that each user has shown interest in and registered.

The erased character candidate information 31 described above is used by the control unit 4 to generate the TL content 23. Further, the user information 32 is used by the control unit 4 for personalization of the TL content 23 according to each user.

(Control unit)
Returning to FIG. 2, the description of the control unit 4 will be continued. The control unit 4 includes, for example, a microcomputer having a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), an input / output port, and various circuits.

The control unit 4 functions by executing various programs (corresponding to an example of the information providing program according to the embodiment) stored in the ROM by the CPU using the RAM as a work area, and the acquisition unit 41 and the extraction unit 42. , A generation unit 43, and a distribution unit 44.

The acquisition unit 41, the extraction unit 42, the generation unit 43, and the distribution unit 44 included in the control unit 4 are partially or wholly hardware such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). It may be composed of.

The acquisition unit 41, the extraction unit 42, the generation unit 43, and the distribution unit 44 each realize or execute the actions of information processing described below. The internal configuration of the control unit 4 is not limited to the configuration shown in FIG. 2, and may be another configuration as long as it is a configuration for performing information processing described later.

(Acquisition department)
For example, the acquisition unit 41 acquires information about the user 20 from the user terminal 21 and stores it in the storage unit 3 as the user information 32 of the user 20. The user information 32 is, for example, information such as the above-mentioned user ID, member type, cart, purchase history, and favorites.

(Extractor)
The extraction unit 42 extracts product information from the mail magazine 11 delivered by the mail server 10. Specifically, the extraction unit 42 acquires the source code of the mail magazine 11, and extracts the character information (for example, text information) and the tag information included in the source code as product information.

The tag information includes information indicating the typeface of the character, the font size (size) of the character, the color of the character, and the like in the text information, and information indicating the link destination to the detailed information of the product. The detailed information here includes, for example, high-quality image information of the product, product price information, discount rate information of the product price, description information of the product, and the like.

(Generator)
The generation unit 43 generates the TL content 23 to be displayed on the TL 22 of the user 20 based on the product information extracted by the extraction unit 42. For example, the generation unit 43 accesses the link destination to the detailed information of the product, acquires a high-quality image of the product, and inserts the acquired image into the TL content 23, thereby motivating the user 20 to purchase the TL. Content 23 can be generated.

Further, the generation unit 43 can also generate the TL content 23 by using information other than the image information included in the detailed information of the product. As a result, the generation unit 43 can generate the TL content 23 including the information about the product that the store wants to introduce to the user 20 by the mail magazine 11.

Further, the generation unit 43 erases characters other than the characters related to the product from the character information included in the mail magazine 11 to generate the TL content 23. As a result, the generation unit 43 can generate the TL content 23 that simply expresses the information that the store wants to introduce to the user 20 by the mail magazine 11.

Further, the generation unit 43 erases the characters included in the character candidate group in the erase character candidate information 31 stored in the storage unit 3 from the character information included in the mail magazine 11. As a result, the generation unit 43 generates the TL content 23 in which unnecessary characters are appropriately erased by a simple process of collating the characters in the mail magazine 11 with the character candidates in the erased character candidate information 31. Can be done.

Further, the generation unit 43 can also erase characters other than the characters related to the product from the character information included in the e-mail newsletter 11 by using the template 5 included in the erase character candidate information 31.

As a result, the generation unit 43 can erase some characters in the mail magazine 11 without collating with the character candidates in the erase character candidate information 31, so that the process required for the generation process of the TL content 23 is performed. The load can be reduced. An example of character erasing using the template 5 will be described later with reference to FIGS. 5 and 6.

Further, the generation unit 43 determines the necessity of various contents included in the e-mail newsletter 11 as the content displayed on the TL 22 based on the tag information extracted from the source code of the e-mail newsletter 11.

For example, when the character font size of the character information included in the e-mail newsletter 11 is larger than a predetermined size, the generation unit 43 is highly important in the e-mail newsletter 11 and needs to be adopted in the TL content 23. Judge as a certain character.

Further, for example, among the character information included in the mail magazine 11, when the character color saturation is high, the generation unit 43 is as important as the character having a large font size, and needs to be adopted in the TL content 23. Judge as a certain character.

Further, for example, among the character information contained in the e-mail newsletter 11, the generation unit 43 also has high importance for characters whose typeface is clearly different from the other characters occupying most of them, and is adopted in the TL content 23. Judge as a character that needs to be.

Then, the generation unit 43 generates the TL content 23 by using the characters determined to be adopted for the TL content 23. As a result, the generation unit 43 can generate the TL content 23 which is highly important from the mail magazine 11 and includes the information that the store wants to inform the user 20.

Further, when the TL content 23 is generated, the generation unit 43 sets a link destination to the detailed information about the TL content 23 for the TL content 23. At this time, the generation unit 43 can set, for example, a Web page in which detailed information about the TL content 23 is sequentially updated to the latest information as a link destination.

As a result, for example, the user 20 who browses the TL content 23 can obtain the latest information about the TL content 23 by accelerating to the link destination set in the TL content 23.

Further, the generation unit 43 can also create a personalized TL content 23 for each user 20 by using the user information 32 stored in the storage unit 3. For example, the generation unit 43 can refer to the user information 32 and generate the TL content 23 including information on products similar to or related products registered in the "cart" or "favorite" of the user 20. ..

Further, the generation unit 43 refers to the purchase date described in the purchase history of the user 20, and if the user 20 often makes a purchase during the sale period, the generation unit 43 generates the TL content 23 including a large amount of sale information. You can also do it. As a result, the generation unit 43 can generate the TL content 23 that is suitable for the user 20 and is motivated to purchase.

(Distribution department)
The distribution unit 44 distributes the TL content 23 generated by the generation unit 43 to the user terminal 21 so that the TL content 23 of the user 20 is displayed. For example, when the mail magazine 11 is delivered from the mail server 10 to the user terminal 21, the generation unit 43 distributes the TL content 23 to the user terminal 21 by the distribution unit 44 and displays it on the TL 22.

As a result, for example, even if the user 20 does not open the e-mail newsletter 11, the distribution unit 44 uses the TL content 23 to display the information contained in the latest e-mail newsletter 11 that has just been delivered in the TL 22. It can be viewed by 20.

[3. Specific example of TL content generation procedure]
Next, a specific example of the procedure for generating the TL content 23 will be described with reference to FIGS. 5 to 7. FIG. 5 is an explanatory diagram showing an example of an e-mail newsletter according to an embodiment. 6 and 7 are explanatory views showing an example of a timeline according to the embodiment.

As shown in FIG. 5, the e-mail newsletter 11 may be delivered to the user terminal 21 from, for example, a store called the A store that sells home appliances. The template 5 shown in FIG. 3 is used to create the e-mail newsletter 11 shown in FIG.

In the subject area 50 of the e-mail newsletter 11, the subject "A store NEWS" is described, and in the header area 51, a fixed phrase such as a greeting by the store manager of the A store is described. Further, in the title area 52 of the e-mail magazine 11, the name of the event currently being held at the A store called "Financial Results Great Thanksgiving Day" is described, and in the image area 53, images of the products handled by the A store are posted. ing.

Further, in the text area 54 of the e-mail magazine 11, the text information "What is the 10 most popular products of our shop!" Is described, and in the product area 55 below it, images and product names of some popular products are described. , And prices are listed.

Further, the advertisement content related to the premium member is posted in the advertisement area 56 of the e-mail magazine 11, and the coupon content that can be used in the A store is posted in the coupon area 57.

Further, in the sale area 58 of the e-mail magazine 11, information on the sale currently being held at the A store is described. In the footer area 59, fixed phrases such as those described at the end of any e-mail newsletter, such as suspension of distribution of the e-mail newsletter 11 and explanatory text regarding the handling of personal information, are described.

As described above, the e-mail newsletter 11 contains a lot of information. Therefore, even if the user 20 opens the e-mail newsletter 11, the user 20 does not necessarily browse all the information in the e-mail newsletter 11.

Further, depending on the user 20, when a plurality of e-mail newsletters are delivered from many stores, the e-mail newsletter 11 may not even be opened. In such a case, the store cannot inform the user of the information to be conveyed to the user by the e-mail newsletter 11.

Therefore, the information providing device 1 extracts the information that the store wants to convey to the user 20 from the e-mail newsletter 11, generates the TL content 23, and displays it on the TL 22 of the user 20 to display the key points of the e-mail newsletter 11 to the user. Have 20 browse.

For example, in the case of the e-mail newsletter 11, the subject, header, footer, etc. are not information that greatly affects the purchasing motivation of the user 20. On the other hand, the title of the e-mail newsletter 11 and the image of the product recommended by the store to the user 20 are information that the store wants to convey to the user 20, and also have a great influence on the purchasing motivation of the user 20.

Therefore, for example, the information providing device 1 first uses the template 5 shown in FIG. 3 to erase the information in the subject area 50, the header area 51, and the footer area 59 of the mail magazine 11.

Subsequently, the information providing device 1 extracts, for example, the information in the title area 52, the text area 54, and the product area 55 of the mail magazine 11. Further, the information providing device 1 performs a process of erasing unnecessary characters from the character information described in the text area 54 and leaving only the important points.

At this time, the information providing device 1 erases the characters included in the erased character candidate information 31 stored in the storage unit 3 from the character information. For example, the information providing device 1 deletes the "our shop" at the beginning and the "ha!" At the end from the character information "What is our 10 most popular products!", And the character information "10 most popular products". Leave.

Then, as shown in FIG. 6, the information providing device 1 generates the TL content 23 of the A store using the information extracted from the mail magazine 11, and displays it on the TL 22 of the user 20. The information providing device 1 also displays a list of TL contents generated from e-mail newsletters of other stores, such as TL contents 24 of the B store and TL contents 25 of the C store, on the TL 22 of the user 20.

Further, the information providing device 1 describes a time stamp indicating the time when the corresponding e-mail newsletter was delivered in each TL content 23, 24, 25, and displays a list in chronological order in the order in which each e-mail newsletter is delivered. do.

In this way, the information providing device 1 generates the TL content 23 using the information extracted from the e-mail newsletter 11, so that the TL content 23 having a smaller display area than the e-mail newsletter 11 can be used for the key points of the e-mail newsletter 11. It can be viewed by the user 20.

Further, the information providing device 1 can also change the display mode of the TL content according to the member type included in the user information 32. For example, the TL content 24 of the B store shown in FIG. 6 includes coupon content created from an e-mail newsletter delivered to premium members.

When the information providing device 1 distributes the TL content 24 to the TL22 of a general member of the B store, for example, as shown in FIG. 7, the description portion of the coupon content is selectively made visible.

Then, the information providing device 1 provides a mask 24a on the coupon content, restricts the use of the coupon content by general members, and recommends that the coupon content be limited to premium members on the mask 24a and that the coupon content be a premium member. Describe the information.

In this way, the information providing device 1 can urge the general member to become a premium member by differentiating the premium member from the general member in the TL content 24 for the general member.

[4. Screen transition example from TL content]
Next, an example of screen transition from the TL content 23 according to the embodiment will be described with reference to FIG. FIG. 8 is an explanatory diagram showing an example of screen transition from the timeline according to the embodiment. As described above, the information providing device 1 sets the link destination to the detailed information about the TL content 23 in the TL content 23.

For example, the information providing device 1 sets a link destination to detailed information about the A store in the character information described as "see all" of the TL content 23 shown in the upper figure of FIG. As a result, when the user 20 touches the character information described as "see all", the TL content 23 displays all the products in the top 10 popular products of the A store as shown in the middle figure of FIG. Transition to the product screen 23a.

Further, on the product screen 23a, the character information described as "smart mode / mail mode" is displayed at the upper part. The information providing device 1 also sets a link destination for such character information. As a result, when the user 20 touches the character information described as "mail mode", the product screen 23a is displayed on the screen on which the mail magazine 11 which is the basis of the TL content 23 is displayed, as shown in the lower figure of FIG. Transition.

The user 20 can also return the screen to the screen shown in the middle figure of FIG. 8 by touching the character information described as "smart mode" on the screen on which the e-mail newsletter 11 is displayed.

In this way, by setting the link destination in the TL content 23, the information providing device 1 can allow the user 20 who has not browsed the mail magazine 11 to browse the mail magazine 11.

[5. Information provider processing]
Next, with reference to FIG. 9, an example of the processing executed by the control unit 4 of the information providing device 1 according to the embodiment will be described. FIG. 9 is a flowchart showing an example of a process executed by the control unit 4 of the information providing device 1 according to the embodiment.

As shown in FIG. 8, the control unit 4 first extracts the product information from the e-mail newsletter 11 (step S101), and acquires the detailed product information from the link destination set in the product information (step S102).

Subsequently, the control unit 4 deletes the erased character candidate from the character information of the mail magazine 11 (step S103). At this time, the control unit 4 also performs a process of erasing unnecessary characters from the character information by using, for example, a template 5.

After that, the control unit 4 determines the necessity of each information included in the e-mail newsletter 11 as the TL content 23 based on the tag information included in the product information (step S104). Then, the control unit 4 uses the image information and the character information extracted from the e-mail newsletter 11 determined to be necessary to generate the TL content 23 according to the user information 32 (step S105).

After that, the control unit 4 determines whether or not the e-mail newsletter 11 has been delivered (step S106), and if it is determined that the e-mail newsletter 11 has not been delivered (steps S106, No), step S106 until the e-mail newsletter 11 is delivered. Judgment process is repeated.

Then, when the control unit 4 determines that the mail magazine 11 has been delivered (step S106, Yes), the control unit 4 distributes the TL content 23 to the user terminal 21 and displays it on the TL22 of the user 20 (step S107), and ends the process. do.

[6. effect〕
As described above, the information providing device 1 according to the embodiment includes an extraction unit 42 and a generation unit 43. The extraction unit 42 extracts product information from the content distributed to the user 20 of the store by the store that sells the product or service by electronic commerce. The generation unit 43 generates the TL content 23 displayed on the TL 22 based on the product information extracted by the extraction unit 42. As a result, the information providing device 1 can make the user 20 who is a customer browse the TL contents 23 including the information of the products and services to be sold.

Further, the extraction unit 42 extracts the information indicating the link destination to the detailed information of the product or service sold by the store as the product information, and the generation unit 43 is displayed on the TL 22 from the detailed information acquired from the link destination. Generate TL content 23. As a result, the information providing device 1 can generate the TL content 23 including detailed information about the product to be introduced to the user 20 by the content distributed by the store.

Further, the extraction unit 42 extracts the character information included in the content delivered to the user 20 as the product information, and the generation unit 43 deletes the characters other than the characters related to the product sold by the store from the character information. The TL content 23 displayed on the TL 22 is generated. As a result, the information providing device 1 can allow the user to browse the key points of the content distributed by the store by the TL content 23 whose display area is smaller than the content distributed by the store.

Further, the information providing device 1 further includes a storage unit 3 for storing erased character candidate information 31 including a character candidate group to be erased from the character information. The generation unit 43 deletes the characters included in the character candidate group from the character information. As a result, the information providing device 1 appropriately erases unnecessary characters by a simple process of collating the characters in the content distributed by the store with the character candidates in the erased character candidate information 31. Can be generated.

Further, the extraction unit 42 extracts the tag information included in the source code of the content delivered to the user 20 as the product information. The generation unit 43 determines the necessity of the TL content 23 displayed on the TL 22 for each information included in the content delivered to the user 20 based on the tag information. As a result, the information providing device 1 can generate the TL content 23 which is highly important from the content distributed by the store and includes the information that the store wants to inform the user 20.

Further, the generation unit 43 sets the link destination to the latest information about the TL content 23 displayed on the TL 22 in the TL content 23. As a result, the user 20 who browses the TL content 23 can obtain the latest information about the TL content 23 by accelerating to the link destination set in the TL content 23.

The content delivered to the user 20 is the e-mail newsletter 11 delivered from the store to the user 20. As a result, the information providing device 1 can allow the user 20 to browse the information contained in the mail magazine 11 by the TL content 23 displayed on the TL 22.

Further, when the mail magazine 11 is delivered to the user 20, the generation unit 43 causes the TL 22 of the user 20 to display the generated TL content 23. As a result, even if the user 20 does not open the e-mail newsletter 11, the information providing device 1 displays the information contained in the latest e-mail newsletter 11 just delivered on the TL 22 by the user 20. Can be viewed by.

[7. Hardware configuration]
Further, the information providing device 1 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a hardware configuration diagram showing an example of a computer that realizes the function of the information providing device 1 according to the embodiment. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via a communication network N such as the Internet and sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network N.

The CPU 1100 controls an output device such as a display and a printer, and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the information providing device 1 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 4 by executing the program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the communication network N.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other modified forms.

[8. others〕
Further, among the processes described in the above-described embodiments and modifications, all or part of the processes described as being automatically performed can be manually performed, or are described as being manually performed. It is also possible to automatically perform all or part of the performed processing by a known method.

In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in any unit according to various loads and usage conditions. Can be integrated and configured.

For example, the acquisition unit 41, the extraction unit 42, the generation unit 43, and the distribution unit 44 may be connected via a network as an external device of the information providing device 1. Further, another device has the acquisition unit 41, the extraction unit 42, the generation unit 43, and the distribution unit 44, respectively, and by being connected to a network and cooperating with each other, the function of the above information providing device 1 is realized. You may.

That is, the information providing device 1 may be realized by a plurality of server computers, and depending on the function, it may be realized by calling an external platform or the like by API (Application Programming Interface) or network computing, and the configuration is flexible. Can be changed to.

Further, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other. Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit 41 can be read as an acquisition means or an acquisition circuit.

1 Information provider 2 Communication unit 3 Storage unit 31 Erase character candidate information 32 User information 4 Control unit 41 Acquisition unit 42 Extraction unit 43 Generation unit 44 Distribution unit 10 Mail server 11 Mail magazine 20 User 21 User terminal 22 TL
23 TL content

Claims (10)

An extraction unit that extracts product information from content distributed to users of the store by a store that sells products or services through electronic commerce.
Information other than the information related to the product from the product information extracted by the extraction unit is a template in which the layout on the display screen of the content is defined, and is based on the template used for creating the content. An information providing device including a generator that generates content that is erased and displayed on the timeline. The extraction unit
Information indicating a link destination to detailed information of a product or service sold by the store is extracted as the product information.
The generator is
The information providing device according to claim 1, wherein the content displayed on the timeline is generated from the detailed information acquired from the link destination. The extraction unit
Character information included in the content delivered to the user is extracted as the product information, and the product information is extracted.
The generator is
The information provision according to claim 1 or 2, wherein the character other than the character related to the product sold by the store is deleted from the character information to generate the content displayed on the timeline. Device. Further, it is provided with a storage unit for storing a group of character candidates to be erased from the character information.
The generator is
The information providing device according to claim 3, wherein the characters included in the character candidate group are deleted from the character information. The extraction unit
The tag information included in the source code of the content delivered to the user is extracted as the product information, and the tag information is extracted.
The generator is
One of claims 1 to 4, wherein each information included in the content delivered to the user is determined based on the tag information whether or not the content is displayed on the timeline. Information providing device described in. The generator is
The information providing device according to any one of claims 1 to 5, wherein a link destination to the latest information about the content displayed on the timeline is set in the content. The content delivered to the user is
The information providing device according to any one of claims 1 to 6, wherein the e-mail newsletter is delivered from the store to the user. The generator is
The information providing device according to claim 7, wherein when the e-mail newsletter is delivered to the user, the generated content is displayed on the timeline of the user. It is a method of providing information executed by a computer.
An extraction process that extracts product information from content distributed to users of the store by a store that sells products or services through electronic commerce.
Information other than the information related to the product from the product information extracted by the extraction step is a template in which the layout on the display screen of the content is defined, and is based on the template used for creating the content. An information providing method comprising a generation process of erasing and generating content to be displayed on the timeline. An extraction procedure for extracting product information from content distributed to users of the store by a store that sells products or services through electronic commerce, and an extraction procedure.
Information other than information related to the product from the product information extracted by the extraction procedure is a template in which the layout on the display screen of the content is defined, and is based on the template used for creating the content. An information-providing program that causes a computer to perform a generation procedure that erases and produces content that is displayed on the timeline.

Images