JP6913262B1 - Information processing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To promote sales of products mainly on the store side. An information processing device 1 obtains a user position information indicating a user's position from a user terminal 2, based on a position information acquisition unit 131, the acquired user position information, and a position information of a target store. The specified related user by referring to the target user specifying unit 132 that specifies the target user, the related user specifying unit 133 that specifies the related user who has a predetermined relationship with the specified target user, and the attribute information indicating the user's attribute. Attribute specifying unit 134 that specifies the attributes of It has a transmission unit 136 for transmitting to the user terminal 2. [Selection diagram] Fig. 2

Description

The present invention relates to an information processing device.

Based on the user's request, a technology for requesting the other user to purchase a product corresponding to the user's taste, which is sold at a store near the commuting route of the other user such as the user's family, is disclosed. (See, for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2002-117221

In the conventional technology, since the product to be purchased and the store from which the product is purchased are specified based on the user's request, there is a problem that the store side cannot take the initiative in promoting the sale of the product to the user.

Therefore, the present invention has been made in view of these points, and an object of the present invention is to enable the store side to take the initiative in promoting the sale of products.

The information processing device according to the first aspect of the present invention includes a position information acquisition unit that acquires user position information indicating the user's position from a user's terminal, and the user position information acquired by the position information acquisition unit. , The target user identification unit that identifies the target user based on the location information of the target store, and the related user identification unit that identifies the related user who has a predetermined relationship with the target user specified by the target user identification unit. With reference to the attribute information indicating the user's attribute, the attribute specifying unit that specifies the attribute of the related user specified by the related user specifying unit and the attribute of the related user specified by the attribute specifying unit are used. It has an advertisement specifying unit that specifies advertisement information of a product sold at a target store, and a transmitting unit that transmits the advertisement information specified by the advertisement specifying unit to a terminal used by the target user.

According to the present invention, there is an effect that the store side can take the initiative in promoting the sale of the product.

It is a figure explaining the outline of the information processing apparatus which concerns on this embodiment. It is a figure which shows the structure of the information processing apparatus which concerns on this embodiment. It is a figure which shows an example of the user information which concerns on this embodiment. It is a figure which shows an example of the user relation information which concerns on this embodiment. It is a figure which shows an example of the position history information which concerns on this embodiment. It is a figure which shows an example of the advertisement management information which concerns on this embodiment. It is a flowchart which shows the flow of processing in the information processing apparatus which concerns on this embodiment.

[Overview of Information Processing Device 1]
FIG. 1 is a diagram illustrating an outline of the information processing device 1 according to the present embodiment. The information processing device 1 is a device that transmits advertisement information of a product sold at a target store to which an advertisement is distributed to a user terminal 2. The information processing device 1 is, for example, a computer such as a server, and is communicably connected to a plurality of user terminals 2 via a base station or a wireless LAN. The user terminal 2 is a computer such as a tablet terminal or a smartphone used by the user.

The information processing device 1 acquires user position information indicating the user's position from the user terminal 2. The information processing device 1 identifies the target user based on the acquired user position information and the position information of the target store. The target user is, for example, a user who has a high possibility of visiting a target store and is a target for delivering advertising information. In the example shown in FIG. 1, the information processing device 1 specifies, for example, a user A who commute to work near a store as a target user.

The information processing device 1 identifies a related user who has a predetermined relationship with the target user. The predetermined relationship is, for example, that the user's bases have a matching or certain relationship. In the example shown in FIG. 1, the information processing device 1 specifies user B cohabiting with user A as a related user. The information processing device 1 identifies the advertisement information of the product sold at the target store based on the attributes of the related users, and transmits the specified advertisement information to the user terminal 2 used by the target user.

In the example shown in FIG. 1, the information processing device 1 uses the advertisement information corresponding to the attribute of the user B among the advertisement information of a plurality of products sold at the target store based on the attribute of the user B who is a related user. The specified advertisement information is transmitted to the user terminal 2A of the user A who is the target user. The target user is more likely to purchase the product corresponding to the advertisement information by confirming the advertisement information corresponding to the attribute of the related user and communicating with the related user. By doing so, the information processing device 1 uses the user terminal 2 of the target user to obtain the advertisement information of the product that the target user is likely to purchase on behalf of the related user from the plurality of advertisement information prepared by the store side. Since it is possible to notify to, the store side can take the initiative in promoting the sale of the product.
Subsequently, the configuration of the information processing device 1 will be described.

[Configuration example of information processing device 1]
FIG. 2 is a diagram showing a configuration of an information processing device 1 according to the present embodiment. The information processing device 1 includes a communication unit 11, a storage unit 12, and a control unit 13. The control unit 13 includes a position information acquisition unit 131, a target user identification unit 132, a related user identification unit 133, an attribute identification unit 134, an advertisement identification unit 135, and a transmission unit 136.

The communication unit 11 is an interface for connecting to a communication network such as a mobile phone line or an Internet line.
The storage unit 12 is, for example, a ROM (Read Only Memory), a RAM (Random Access Memory), or the like. The storage unit 12 stores various programs for operating the information processing device 1. For example, the storage unit 12 uses the control unit 13 of the information processing device 1 as a position information acquisition unit 131, a target user identification unit 132, a related user identification unit 133, an attribute identification unit 134, an advertisement identification unit 135, and a transmission unit 136. Memorize the program to make it work.

Further, the storage unit 12 stores user information which is information about the user of the user terminal 2. FIG. 3 is a diagram showing an example of user information according to the present embodiment. The user information is, for example, information managed by a telecommunications carrier and generated based on contract information with a user who uses the service.

As shown in FIG. 3, the user information includes a user ID as user identification information for identifying a user, a terminal ID for identifying a user terminal 2 possessed by the user, a user name, and a plurality of attributes. It is the information associated with the attribute information indicating the attribute of the user corresponding to each of the types of. In the example shown in FIG. 3, the age and gender are shown as the types of attributes, but the types of other attributes such as hobbies, preference information, annual income, family structure, and past purchase information are not limited to this. It may be included. Further, the storage unit 12 has decided to store the user information, but the present invention is not limited to this, and the contract information managed by the telecommunications carrier may be stored.

The storage unit 12 stores user relationship information in which a user ID of a user is associated with another user ID which is a user ID of another user having a predetermined relationship with the user. The predetermined relationship is, for example, at least one of the user's bases having a matching or certain relationship, and having a family relationship. The user's base is, for example, the user's place of residence, work place, or school attendance place. FIG. 4 is a diagram showing an example of user relationship information according to the present embodiment. As shown in FIG. 4, it can be confirmed that the user ID and another user ID are associated with each other in the user relationship information. Further, a predetermined user whose base does not match the user or does not have a certain relationship may be a related user.

The user relationship information is generated, for example, by the control unit 13 functioning as the relationship information generation unit. For example, the relationship information generation unit generates user relationship information by identifying a plurality of users having the same place of residence based on the position history information stored in the storage unit 12 and associating the specified user IDs. .. Further, when the family relationship is set as a predetermined relationship, the relationship information generation unit accepts the user ID of the user of the user terminal 2 and the user ID of the related user having the predetermined relationship from the user terminal 2. , User relationship information may be generated by associating the received user ID.

In addition, the relationship information generation unit may register a predetermined user whose base does not match the user or does not have a certain relationship as the related user of the user. For example, the relational information generation unit receives a request from the user terminal 2 of the user to register the predetermined user as a related user of the user together with the information for identifying the user and the information for identifying the predetermined user. For example, the relationship information generation unit receives a request from the user terminal 2 to register the user ID of the user and the user ID of the predetermined user as the user relationship information, and the user ID of the user and the user ID of the predetermined user May be stored in the storage unit 12 as user relationship information in association with each other. As a result, the relationship information generation unit considers the predetermined user as a related user even if the predetermined user does not match the base of the user or does not have a certain relationship with the user. You can register.

Further, the relational information generation unit transmits information for accepting the consent to be registered as the related user to the user terminal 2 of the related user, and in response to the acceptance of the registration consent from the related user, the user ID of the user. And the user ID of a predetermined user may be associated with each other and stored in the storage unit 12 as user relationship information.

In addition, the related information generation unit refers to the contract information with the user who uses the service managed by the telecommunications carrier, identifies a plurality of users having the same address, and identifies the user IDs of the specified plurality of users. User relationship information may be generated by associating.

The storage unit 12 stores the position history information in which the user ID of the user, the user position information indicating the position of the user, and the time information indicating the time when the user was present at the position are associated with each other. FIG. 5 is a diagram showing an example of position history information according to the present embodiment. As shown in FIG. 5, the position history information is information in which the user ID, the time, and the user position information are associated with each other. The user position information is terminal position information indicating the position of the user terminal 2, which is generated by measuring the position of the user terminal 2 by a positioning function using GPS, for example. The time is the time when the user terminal 2 exists at the position indicated by the terminal position information.

The storage unit 12 stores the advertisement management information that manages the advertisement information distributed by the target store. FIG. 6 is a diagram showing an example of advertisement management information according to the present embodiment. As shown in FIG. 6, the advertisement management information includes a store ID for identifying the target store, an advertisement ID for identifying the advertisement, attributes corresponding to the advertisement information, the advertisement information, and an available time zone (available time zone). Information associated with the available date and time, the day of the week, and the time zone including at least one of the periods).

The advertising information is, for example, promotional information of a product or privilege information indicating that a privilege is given on condition that a predetermined product is purchased at a target store. Further, the available time zone is not set for all the advertisement information, but may be set only for the privilege information, or may be arbitrarily set by the store clerk. In the example shown in FIG. 6, it can be confirmed that the advertisement information of the advertisement IDs "C001" and "C003" is the privilege information, and the available time zone is set for the advertisement information of the advertisement ID "C003".

The control unit 13 is, for example, a CPU (Central Processing Unit). The control unit 13 controls the functions related to the information processing device 1 by executing various programs stored in the storage unit 12. By executing the program stored in the storage unit 12, the control unit 13 executes the location information acquisition unit 131, the target user identification unit 132, the related user identification unit 133, the attribute identification unit 134, the advertisement identification unit 135, and the transmission unit 13. It functions as a unit 136.

The position information acquisition unit 131 includes a user ID for identifying a user, user position information indicating the position of the user, and a time when the user exists at the position from the user terminal 2 used by each of the plurality of users. And get the time information indicating. For example, the position information acquisition unit 131 acquires the terminal position information indicating the position of the user terminal 2 specified by the user terminal 2 as the user position information. The position information acquisition unit 131 associates the acquired user ID, the user position information, and the time information corresponding to the position information, and stores the acquired user ID in the storage unit 12 as position history information as shown in FIG.

The position information acquisition unit 131 may acquire route information indicating a user's movement route, which is specified by a plurality of terminal position information indicating the position of the user terminal 2 for each time, as user position information. In this case, the position information acquisition unit 131 specifies the route information based on a plurality of position information indicating the position of the user terminal 2 for each time acquired from the user terminal 2, and acquires the route information as the user position information. May be good.

The route information indicates, for example, the user's place of residence, the user's main destination (for example, commuting destination, school destination), and the waypoint (for example, a station) through which the user travels from the place of residence to the destination. It may be information. In addition, the route information may include time information indicating the time when the user existed at each of the place of residence, the destination, and the waypoint.

The target user identification unit 132 identifies the target user based on the user position information acquired by the location information acquisition unit 131 and the location information of the target store. Here, the target user is a user who may visit the target store as described above.

The target user identification unit 132 may be used for, for example, a plurality of user position information corresponding to a user acquired by the position information acquisition unit 131 and included in the position history information stored in the storage unit 12, and a plurality of user position information. Identify the user's means of transportation based on the corresponding time information. The target user identification unit 132 refers to, for example, the user's position history information in one day, and specifies the movement distance of each of the plurality of time zones based on the movement distance of the user indicated by the user position information of each of the plurality of time zones. do.

The target user identification unit 132 calculates the movement speed of the user per unit time in each of the plurality of time zones based on the movement distance of each of the specified plurality of time zones, and is based on the calculated movement speed per unit time. To identify the means of transportation of the user. The target user identification unit 132 specifies any of a train, a walk, a bicycle, a car, or a bus as a means of transportation for the user, corresponding to each of the plurality of time zones. When the target user identification unit 132 acquires the route information as the user position information, the target user identification unit 132 may specify the user's moving means based on at least one of the place of residence, the moving destination, and the waypoint indicated by the route information. good.

The target user identification unit 132 identifies the target user based on the specified moving means, the user position information, and the position information of the target store, and identifies the user ID of the target user. The location information of the target store is stored in the storage unit 12 in association with, for example, a store ID for identifying the target store. The target user identification unit 132 identifies as a target user a user who walks or bicycles a position within a predetermined range from the position indicated by the position information of the target store based on the user position information and the specified transportation means. do.

Further, the target user identification unit 132 identifies the user's movement route and the movement means for each time (for example, day of the week, weekday, holiday, time zone) based on the user's position history information or the user's route information. Then, it may be stored in the storage unit 12 as routine information in association with the user ID. Then, the target user identification unit 132 may refer to the routine information and specify as the target user a user who is predicted to move a position within a predetermined range from the position indicated by the position information of the target store by a predetermined moving means. .. By doing so, the advertisement information can be delivered even when the target user is not near the store when the advertisement information is transmitted.

In addition, the target user identification unit 132 is provided that the station is within the predetermined range from the target store even if the user passes the position within the predetermined range from the position indicated by the position information of the target store by train. The user may be specified as a target user.

The related user specifying unit 133 identifies a related user who has a predetermined relationship with the target user specified by the target user specifying unit 132. For example, the related user identification unit 133 refers to the user relationship information stored in the storage unit 12 and sets the user ID of another user associated with the user ID of the target user specified by the target user identification unit 132. , The related user is specified by specifying it as the user ID of the related user.

The attribute specifying unit 134 specifies the attribute of the related user specified by the related user specifying unit 133 with reference to the attribute information indicating the attribute of the user. When the related user specifying unit 133 identifies the related user, the attribute specifying unit 134 refers to the user information stored in the storage unit 12, and the attribute of the related user indicated by the attribute information associated with the user ID of the related user. To identify.

Further, the attribute specifying unit 134 may refer to the attribute information stored in the storage unit 12 and specify not only the attributes of the related users but also the attributes of the target user. The attribute specifying unit 134 refers to the user information stored in the storage unit 12 and specifies the attribute of the target user indicated by the attribute information associated with the user ID of the target user.

The advertisement specifying unit 135 specifies the advertisement information of the product sold at the target store based on the attributes of the related users specified by the attribute specifying unit 134. The advertisement specifying unit 135 refers to the advertisement management information stored in the storage unit 12, and identifies the advertisement information associated with the attributes of the related users specified by the attribute specifying unit 134. When the attribute specifying unit 134 also specifies the attribute of the target user, the advertisement specifying unit 135 also specifies the advertisement information associated with the attribute of the target user in the advertisement management information stored in the storage unit 12. ..

The transmission unit 136 transmits the advertisement information specified by the advertisement identification unit 135 to the user terminal 2 used by the target user specified by the target user identification unit 132. Specifically, the transmission unit 136 determines whether or not the position of the target user is closer to the target store than the position of the related user based on the user position information acquired by the position information acquisition unit 131.

For example, the transmission unit 136 sets the position closest to the position of the target store among the positions of the target users indicated by the plurality of user position information corresponding to the target users, based on the user position information acquired by the position information acquisition unit 131. The distance between the specified position and the position of the target store is specified as the distance between the target user and the target store. In this case, the transmission unit 136 is the most targeted based on the user position information when the moving means based on the user position information acquired by the position information acquisition unit 131 corresponds to a specific moving means (for example, walking or biking). You may try to specify a location close to the location of the store. Similarly, the transmission unit 136 specifies the distance between the related user and the target store.

When the distance between the target user and the target store is shorter than the distance between the related user and the target store, the transmission unit 136 determines that the position of the target user is closer to the target store than the position of the related user. When the transmission unit 136 determines that the position of the target user is closer to the target store than the position of the related user, the transmission unit 136 transmits the advertisement information specified by the advertisement specific unit 135 to the user terminal 2 used by the target user.

Further, when the position of the target user is closer to the target store than the position of the related user and the distance between the related user and the target store is more than a predetermined distance, the transmission unit 136 is the advertisement specified by the advertisement specifying unit 135. The information may be transmitted to the user terminal 2 used by the target user. Further, the transmission unit 136 calculates the arrival time until the related user visits the target store based on the distance between the related user and the target store, and when the calculated arrival time is equal to or longer than the predetermined time, the advertisement is specified. The advertisement information specified by the unit 135 may be transmitted to the user terminal 2 used by the target user.

Further, when the advertisement information specified by the advertisement specifying unit 135 is privilege information in which a predetermined time zone is set in the available time zone, the transmitting unit 136 uses the user position information acquired by the position information acquisition unit 131 as the user position information. Based on this, it may be determined whether or not the position of the target user in the predetermined time zone is closer to the target store than the position of the related user in the predetermined time zone.

Then, when the transmission unit 136 determines that the position of the target user in the predetermined time zone is closer to the target store than the position of the related user in the predetermined time zone, the transmission unit 136 determines that the advertisement information specified by the advertisement specific unit 135 is closer to the target user. May be transmitted to the user terminal 2 used by. By doing so, the information processing device 1 transmits the privilege information to the target user only when the privilege corresponding to the privilege information cannot be used by the related user and the privilege can be used by the target user. can do.

Further, even if the transmission unit 136 transmits the advertisement information specified by the advertisement identification unit 135 based on the attributes of the related users to the user terminal 2 used by the target user and also to the user terminal 2 used by the related users. good. In addition, the transmission unit 136 displays information on the user terminal 2 used by the related user to display a transmission instruction screen for transmitting the advertisement information specified by the advertisement specifying unit 135 based on the attributes of the related user to the target user. You may send it. Then, the transmission unit 136 receives an instruction from the user terminal 2 used by the related user to transmit the advertisement information specified by the advertisement specifying unit 135 based on the attributes of the related user to the target user. The information may be transmitted to the user terminal 2 of the target user.

In this case, the transmission unit 136 receives an instruction to send the advertisement information to the target user, receives a message to be transmitted to the target user from the related users, and transmits the advertisement information and the received message to the user terminal 2 of the target user. May be sent to. By doing so, the information processing device 1 makes the target user recognize that the related user wants to purchase the product corresponding to the advertisement information, and the target user purchases the product corresponding to the advertisement information. The possibility can be increased.

[Operation flow]
FIG. 7 is a flowchart showing a processing flow in the information processing apparatus 1 according to the present embodiment.
First, the position information acquisition unit 131 presents a user ID for identifying a user, user position information indicating the position of the user, and the user at the position from the user terminal 2 used by each of the plurality of users. Acquire the time information indicating the time (S1). The position information acquisition unit 131 associates the acquired user ID, the user position information, and the time information, and stores the acquired user ID in the storage unit 12 as position history information.

Subsequently, the target user identification unit 132 identifies the target user based on the user position information acquired by the position information acquisition unit 131 and the position information of the target store (S2).
Subsequently, the related user identification unit 133 refers to the user relationship information stored in the storage unit 12 and identifies the user ID associated with the specified target user's user ID as the related user's user ID. By doing so, the related user is specified (S3).

Subsequently, the attribute specifying unit 134 refers to the user information stored in the storage unit 12 and specifies the attribute of the related user indicated by the attribute information associated with the user ID of the specified related user (S4).
Subsequently, the advertisement specifying unit 135 refers to the advertisement management information stored in the storage unit 12 and identifies the advertisement information associated with the attribute of the specified related user (S5).

Subsequently, the transmission unit 136 refers to the position history information stored in the storage unit 12 and determines whether or not the position of the target user is closer to the target store than the position of the related user (S6). When the transmission unit 136 determines that the position of the target user is closer to the target store than the position of the related user, the transmission unit 136 shifts the process to S7 and transmits the specified advertisement information to the user terminal 2 used by the target user. When the transmission unit 136 determines that the position of the target user is farther from the target store than the position of the related user, the transmission unit 136 ends the process related to this flowchart.

[Modification example]
In the above-described embodiment, the control unit 13 of the information processing device 1 has a function of transmitting advertisement information, but the present invention is not limited to this, and may further have a payment function and a privilege giving function. For example, the control unit 13 functions as a payment unit, and when a payment code such as a two-dimensional bar code used for payment is received from the user terminal 2 of the target user or the store terminal of a predetermined store, the control unit 13 makes a payment based on the payment code. May be done. In this case, the control unit 13 may, for example, accept the payment code and further accept the privilege information which is the advertisement information transmitted by the transmission unit 136 to the user terminal 2 of the target user. Here, the privilege indicated by the privilege information may be given to the target user on condition that a predetermined product corresponding to the related user is purchased at the target store.

Then, when making a payment based on the payment code received together with the privilege information, the control unit 13 specifies a store and a product corresponding to the payment, and whether or not the specified store and the product correspond to the advertisement information. That is, it is determined whether or not it corresponds to a predetermined product corresponding to the target store and the related users. In addition, the control unit 13 determines whether or not the target user has purchased a predetermined product corresponding to the privilege information at the target store. Then, when the control unit 13 determines that the store and the product corresponding to the payment correspond to the advertisement information and the target user has purchased the predetermined product at the target store, the control unit 13 functions as a privilege giving unit, and the target user and the target user At least one of the related users may be given a privilege corresponding to the privilege information. When the privilege indicated by the privilege information is a discount on the purchase price of the product, the control unit 13 may settle the payment by discounting the purchase price of the product from the payment price. Further, when the privilege indicated by the privilege information is the granting of points, the control unit 13 may grant points to at least one of the target user and the related user after the payment is completed.

Further, when the transmission unit 136 determines that the target user has purchased the predetermined product at the target store, the transmission unit 136 transmits information indicating that the target user has purchased the predetermined product to the user terminal 2 of the related user. The target user may notify the related users that the predetermined product has been purchased. By doing so, the information processing device 1 can make the related users recognize that the predetermined product has been purchased.

[Effect in this embodiment]
As described above, the information processing device 1 according to the present embodiment identifies the target user based on the user position information indicating the user's position and the position information of the target store, and establishes a predetermined relationship with the target user. Identify the related users who have it. The information processing device 1 identifies the attributes of the related users, identifies the advertisement information of the products sold at the target store based on the attributes, and transmits the advertisement information to the user terminal 2 used by the target user. By doing so, the information processing device 1 can promote the sale of products mainly on the store side.

The present invention makes it possible to contribute to Goal 9 of the United Nations-led Sustainable Development Goals (SDGs), "Let's lay the foundation for industry and technological innovation."

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes can be made within the scope of the gist thereof. be. For example, the specific embodiment of the distribution / integration of the device is not limited to the above embodiment, and all or a part thereof may be functionally or physically distributed / integrated in any unit. Can be done. Also included in the embodiments of the present invention are new embodiments resulting from any combination of the plurality of embodiments. The effect of the new embodiment produced by the combination has the effect of the original embodiment together.

1 ... Information processing device, 11 ... Communication unit, 12 ... Storage unit, 13 ... Control unit, 131 ... Position information acquisition unit, 132 ... Target user identification unit, 133 ... -Related user identification unit, 134 ... attribute identification unit, 135 ... advertisement identification unit, 136 ... transmission unit, 2 ... user terminal

Claims (17)

A position information acquisition unit that acquires user position information indicating the user's position from the user's terminal, and
A target user identification unit that identifies a target user based on the user location information acquired by the location information acquisition unit and the location information of the target store.
A related user specifying unit that specifies a related user who has a predetermined relationship with the target user specified by the target user specifying unit, and a related user specifying unit.
With reference to the attribute information indicating the attribute of the user, the attribute specifying unit that specifies the attribute of the related user specified by the related user specifying unit, and the attribute specifying unit.
An advertisement specifying unit that specifies advertisement information of a product sold at the target store based on the attributes of the related user specified by the attribute specifying unit, and an advertisement specifying unit.
A transmission unit that transmits the advertisement information specified by the advertisement specific unit to a terminal used by the target user, and a transmission unit.
Information processing device with. The location information acquisition unit acquires the user location information from terminals used by each of the plurality of users.
The information processing device according to claim 1. The position information acquisition unit acquires terminal position information indicating the position of the terminal as the user position information.
The information processing device according to claim 1 or 2. The position information acquisition unit acquires the route information indicating the movement route of the user as the user position information.
The information processing device according to any one of claims 1 to 3. The position information acquisition unit acquires the route information specified from a plurality of terminal position information indicating the position of the terminal used by the user at each time as the user position information.
The information processing device according to claim 4. The position information acquisition unit acquires a plurality of the user position information corresponding to the user and time information indicating the time when the user is located at a position indicated by each of the plurality of user position information.
The information processing device according to any one of claims 1 to 5. The target user identification unit moves the user based on the plurality of user position information corresponding to the user acquired by the position information acquisition unit and the time information corresponding to each of the plurality of user position information. The means is specified, and the target user is specified based on the specified transportation means, the user position information, and the position information of the target store.
The information processing device according to claim 6. The target user identification unit identifies a user who may visit the target store as a target user based on the user position information acquired by the location information acquisition unit and the location information of the target store.
The information processing device according to any one of claims 1 to 7. It has a storage unit that stores user relationship information in which user identification information for identifying the user and user identification information of the related user having the predetermined relationship with the user are associated with each other.
The related user identification unit identifies the related user who has a predetermined relationship with the target user by referring to the user relationship information.
The information processing device according to any one of claims 1 to 8. The storage unit stores the user relationship information in which the user identification information for identifying the user and the user identification information of the related user having the same or certain relationship between the user and the base are associated with each other.
The information processing device according to claim 9. Based on the user position information acquired by the location information acquisition unit, the transmission unit determines that the position of the target user is closer to the target store than the position of the related user, and the advertisement identification unit is specified. The advertising information is transmitted to the terminal used by the target user.
The information processing device according to any one of claims 1 to 10. The advertisement information is privilege information that can be used in a predetermined time zone.
Based on the user position information acquired by the position information acquisition unit, the transmission unit has the target user's position in the predetermined time zone as compared with the position of the related user in the predetermined time zone. If it is determined that the advertisement is close to the store, the advertisement information specified by the advertisement identification unit is transmitted to the terminal used by the target user.
The information processing device according to any one of claims 1 to 10. The attribute specifying unit identifies the attribute of the related user by referring to the attribute information indicating at least one of the user's preference, gender, age, and past purchase information, which is the user's attribute.
The information processing device according to any one of claims 1 to 12. The advertisement information is privilege information indicating that a privilege is given on condition that a predetermined product is purchased.
When the target user purchases the predetermined product at the target store, the target user further has a privilege granting unit that grants the privilege to at least one of the target user and the related user.
The information processing device according to any one of claims 1 to 13. The transmission unit transmits the advertisement information specified by the advertisement specific unit to a terminal used by the related user.
The information processing device according to any one of claims 1 to 14. The transmission unit transmits the advertisement information to the terminal of the target user in response to receiving an instruction from the related user to transmit the advertisement information specified by the advertisement specific unit to the terminal of the target user.
The information processing device according to any one of claims 1 to 15. When the target user purchases a product corresponding to the advertisement information at the target store, the transmission unit transmits information indicating that the target user has purchased the product to the terminal of the related user.
The information processing device according to any one of claims 1 to 16.

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