JP6827968B2 - Systems, methods and programs - Google Patents

Description

Embodiments of the present invention relate to systems, methods and programs.

In recent years, data such as the viewing history of viewers (users) for video viewing devices such as televisions (hereinafter referred to as viewing devices) connected to a network such as the Internet (hereinafter referred to as viewing logs) has been used. It is known to collect with the consent of the viewer.

According to such a viewing log, it is useful for the broadcasting station such as the viewing situation (for example, the audience rating or the number of viewing devices) by time zone for the channel assigned to the broadcasting station (broadcasting company). It is possible to provide services that provide information.

However, in the above-mentioned service, for example, it is difficult to compare and analyze the viewing situation for a specific channel and the viewing situation for another channel in the same time zone.

In addition, it is also difficult to grasp what kind of difference in viewing conditions occurs on different dates (dates and times) in a specific channel.

Japanese Unexamined Patent Publication No. 2017-028353

Therefore, an object to be solved by the present invention is to provide a system, a method and a program capable of easily comparing and analyzing the viewing status of channels.

In the system according to the embodiment, a selection means capable of selecting a plurality of channels, and when the first channel and the second channel are selected, the first channel and the second channel in the first time zone are used. A time series of a first index showing the difference in viewing status and a second index showing the difference between the viewing status of the first channel and the second channel in the second time zone after the first time zone. It is provided with a display control means for displaying in order.

The block diagram which shows an example of the structure of the system which concerns on embodiment. The figure which shows an example of the hardware composition of an analyzer. The figure which shows an example of the data structure of the viewing log stored in the viewing log storage part. The flowchart which shows an example of the processing procedure of the statistical data calculation part. The figure which shows an example of the data structure of the audience rating data by time zone stored in the statistical data storage part. A flowchart showing an example of the processing procedure of the statistical data calculation unit when calculating the audience rating for each program. The figure for demonstrating the outline of the GUI screen. The flowchart which shows an example of the processing procedure of the comparative analysis processing. The figure which shows the specific example of the GUI screen. The figure which shows the specific example of the GUI screen when the time division is "program".

Hereinafter, embodiments will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of the configuration of the system according to the present embodiment. The system according to this embodiment is assigned to, for example, each broadcasting station based on data such as a viewer's viewing history (hereinafter referred to as a viewing log) for a video viewing device such as a television (hereinafter referred to as a viewing device). It is used to compare and analyze the viewing status of the channel. In the following description, the system according to this embodiment will be referred to as an analysis system for convenience.

The analysis system 10 shown in FIG. 1 includes a viewing log collecting unit 11, a viewing log storage unit 12, a statistical data calculation unit 13, a program information storage unit 14, a statistical data storage unit 15, a setting processing unit 16, a comparative analysis unit 17, and a display. The control unit 18 is included.

The viewing log collecting unit 11 collects the above-mentioned viewing log from a large number of viewing devices connected to a network such as the Internet. The viewing log collected by the viewing log collecting unit 11 is stored in the viewing log storage unit 12.

The statistical data calculation unit 13 calculates predetermined statistical data by executing statistical processing on the viewing log stored in the viewing log storage unit 12. The statistical data calculated by the statistical data calculation unit 13 includes, for example, a viewing status (for example, an audience rating) for each time zone for a specific channel.

Here, the program information storage unit 14 stores in advance information about programs broadcast by a plurality of broadcasting stations (hereinafter, referred to as program information). The program information stored in the program information storage unit 14 includes, for example, the title of the program broadcast by each broadcasting station, the channel on which the program was broadcast, the broadcast start date and time, the broadcast end date and time, and the like. The broadcasting station described in this embodiment may include a VOD (Video On Demand) operator or the like.

By using the above-mentioned program information, the statistical data calculation unit 13 can calculate the audience rating and the like for a specific program as statistical data.

The statistical data calculated by the statistical data calculation unit 13 is stored in the statistical data storage unit 15.

The setting processing unit 16 sets various conditions related to the comparative analysis of the viewing situation described above, for example, according to the operation of the analyst.

The comparative analysis unit 17 acquires statistical data that matches the conditions set by the setting processing unit 16 from the statistical data storage unit 15, and executes analysis processing based on the acquired statistical data. Specifically, the comparative analysis unit 17 has a viewing status of a channel to be analyzed (hereinafter referred to as an analysis target channel) selected by the analyst and a channel to be compared (hereinafter referred to as a comparison target channel). To compare and analyze. As a result, the comparative analysis unit 17 acquires an index indicating the difference between the viewing status of the analysis target channel and the viewing status of the comparison target channel as the comparative analysis result.

The display control unit 18 displays the comparative analysis result (index) acquired by the comparative analysis unit 17.

The parts 11 to 18 included in the analysis system 10 according to the present embodiment may be arranged in one device or may be arranged in a plurality of devices.

In the present embodiment, for example, the viewing log collecting unit 11, the viewing log storage unit 12, the statistical data calculation unit 13, the program information storage unit 14, and the statistical data storage unit 15 are arranged in one or more devices (server devices). Therefore, the setting processing unit 16, the comparative analysis unit 17, and the display control unit 18 will be described as being arranged in a device (hereinafter, referred to as an analysis device) separate from the device.

FIG. 2 shows an example of the hardware configuration of the above-mentioned analyzer. As shown in FIG. 2, the analyzer includes a CPU 101, a non-volatile memory 102, a main memory 103, an input device 104, a display device 105, a communication device 106, and the like.

The CPU 101 is a hardware processor that controls the operation of various components in the analyzer. The CPU 101 executes various programs loaded from the non-volatile memory 102, which is a storage device, into the main memory 103. The program executed by the CPU 101 includes an operating system (OS), a program for comparing and analyzing the viewing situation as described above (hereinafter, referred to as a comparative analysis program) and the like. The CPU 101 also executes, for example, a basic input / output system (BIOS), which is a program for hardware control.

In addition, a part or all of the setting processing unit 16, the comparative analysis unit 17, and the display control unit 18 described above are realized by causing the CPU 101 (that is, the computer of the analyzer) to execute the comparative analysis program, that is, by software. And. A part or all of each of these parts 16 to 18 may be realized by hardware such as an IC (Integrated Circuit), or may be realized as a combination configuration of the software and hardware.

The comparative analysis program described above may be stored and distributed in a computer-readable storage medium, or may be downloaded to the analyzer via a network.

When the analysis system 10 shown in FIG. 1 is realized by, for example, one device (analysis device), the viewing log collection unit 11, the statistical data calculation unit 13, the setting processing unit 16, the comparison analysis unit 17, and the display control The comparative analysis program for realizing the unit 18 may be executed by the CPU 101. In this case, each of the viewing log storage unit 12, the program information storage unit 14, and the statistical data storage unit 15 is realized by a storage device such as a non-volatile memory 102 provided in the analyzer, for example.

The input device 104 includes, for example, a keyboard and a mouse. The display device 105 includes, for example, a display such as a liquid crystal display device. The input device 104 and the display device 105 may be integrally configured, for example, a touch screen display.

The communication device 106 is, for example, a device configured to perform wired or wireless communication.

FIG. 3 shows an example of the data structure of the viewing log stored in the viewing log storage unit 12 shown in FIG.

As described above, the viewing log is data such as the viewing history of the viewer with respect to the viewing device, but in the present embodiment, the viewing history means, for example, a program broadcast on each channel is displayed on the viewing device and viewed. It means that a person is assumed to have watched the program. In the following description, a viewing device that is assumed to have been viewed by a viewer may be referred to as a viewing device that has a viewing history for the program for convenience.

The viewing log storage unit 12 stores a viewing log showing the viewing start date and time and the viewing end date and time for each channel of each viewing device for each viewing mode. Specifically, as shown in FIG. 3, the viewing log includes a device ID, a viewing channel, a viewing start date and time, a viewing end date and time, and a viewing mode.

The device ID is identification information for identifying the viewing device for which the viewing log including the device ID is collected.

The viewing channel indicates a channel on which a program or the like viewed on the viewing device identified by the device ID associated with the viewing channel is broadcast.

The viewing start date and time indicates the date and time when viewing of a program or the like is started on the viewing device identified by the device ID associated with the viewing start date and time. Specifically, the viewing start date and time includes the date, day of the week, and time when viewing is started.

The viewing end date and time indicates the date and time when the viewing of the program or the like is finished on the viewing device identified by the device ID associated with the viewing end date and time. Specifically, the viewing end date and time includes the date, day of the week, and time when the viewing ended.

The viewing mode is a viewing mode from the viewing start time to the viewing end time in the viewing device identified by the device ID associated with the viewing mode, and includes, for example, live and recording. In the present embodiment, the live indicates that the broadcast program is viewed in real time (real-time viewing). On the other hand, recording indicates that the recorded program has been viewed (recorded viewing).

In the example shown in FIG. 3, a plurality of viewing logs including the viewing logs 121 and 122 are stored in the viewing log storage unit 12.

The viewing log 121 contains the device ID "0001", the viewing channel "CH0001", the viewing start date and time "2017/9/1 (Fri) 8:00", and the viewing end date and time "2017/9/1 (Fri) 8:30". "And the viewing form" live "is included.

According to the viewing log 121, the program broadcast on the viewing channel "CH0001" on the viewing device identified by the device ID "0001" is from 8:00 to 8:30 on Friday, September 1, 2017. It is shown that it was viewed by real-time viewing.

Further, the viewing log 122 contains the device ID "0002", the viewing channel "CH0004", the viewing start date and time "2017/9/1 (Fri) 10:00", and the viewing end date and time "2017/9/1 (Fri) 11: 00 ”and viewing mode“ recording ”are included.

In addition, when the viewing mode is "recording", the viewing start date and time and the viewing end date and time shall indicate the date and time when the recorded and viewed program was actually broadcast.

That is, according to the viewing log 122, the viewing device identified by the device ID "0002" was broadcast on the viewing channel "CH0004" from 10:00 to 11:00 on Friday, September 1, 2017. It is shown that the program was viewed by recording viewing.

Although only the viewing logs 121 and 122 have been described here, the viewing log storage unit 12 stores a large number of viewing logs collected from all the viewing devices capable of collecting the viewing logs.

In the case of a viewing log whose viewing mode is "live", the viewing start date and time and the viewing end date and time included in the viewing log correspond to the date and time when the viewing actually started and the date and time when the viewing ended.

On the other hand, in the case of a viewing log whose viewing mode is "recording", the viewing start date and time and viewing end date and time included in the viewing log are not the date and time when the program was actually recorded and viewed, but the program recorded and viewed as described above. It corresponds to the date and time when it was broadcast. For this reason, although not shown, it is assumed that the viewing log whose viewing mode is "recording" further includes the date and time of actual recording and viewing.

Next, an example of the processing procedure of the statistical data calculation unit 13 described above will be described with reference to the flowchart shown in FIG. Here, as statistical data, it is assumed that the audience rating for each time zone for each channel is calculated.

The process shown in FIG. 4 may be executed periodically (at a predetermined time), or a predetermined amount of viewing logs (for example, one day's worth of viewing logs) in the viewing log storage unit 12. May be executed when is stored (accumulated).

First, the statistical data calculation unit 13 executes the following steps S1 to S5 for each of the plurality of channels (broadcasting stations) that broadcast the programs that can be viewed on each viewing device that collects the viewing log.

In this case, the statistical data calculation unit 13 selects one of the plurality of channels (step S1). Hereinafter, the channel selected in step S1 will be referred to as a target channel.

Next, the statistical data calculation unit 13 executes the following steps S2 to S4 for each time zone for calculating the audience rating. The time zone for calculating the audience rating is a predetermined time division (for example,) of the past day if the process shown in FIG. 4 calculates the audience rating based on the viewing log for the past day. 1 minute, 15 minutes, 60 minutes, etc.). Specifically, for example, when the audience rating is calculated based on the viewing log from 5:00 on a certain date to 5:00 on the next day and the time division is 60 minutes, the audience rating is calculated. The time zone to do is the time zone from 5:00 to 6:00, the time zone from 6:00 to 7:00, ... the time zone from 3:00 to 4:00, 4:00 It will be the time zone from 00 minutes to 5:00.

In this case, the statistical data calculation unit 13 selects one of the time zones for calculating the audience rating described above (step S2). Hereinafter, the time zone selected in step S2 will be referred to as a target time zone.

The statistical data calculation unit 13 acquires the viewing log corresponding to the target channel and the target time zone from the viewing log storage unit 12 (step S3). Here, the viewing log corresponding to the target channel and the target time zone acquired in step S3 is a viewing log including the target channel as a viewing channel, and is a time zone from the viewing start date and time to the viewing end date and time (hereinafter, At least a part of (denoted as viewing time zone) is a viewing log that overlaps with the target time zone.

The statistical data calculation unit 13 calculates the audience rating for the target channel in the target time zone based on the viewing log acquired in step S3 (step S4).

In step S4, the statistical data calculation unit 13 sets the program of the target channel in the target time zone in each of the viewing logs acquired in step S3 at the overlapping time of the viewing time zone and the target time zone (that is, in each viewing device. Viewing time) is specified, and the total value of the specified time (total viewing time) is divided by the total number of devices that can collect viewing logs multiplied by the time length of the target time zone. Calculate the rate.

The audience rating may be calculated by another method. Specifically, based on the viewing log acquired in step S3, the number of viewing devices having a viewing history for the program broadcast on the target channel in the target time zone (hereinafter referred to as the number of target viewing devices) is calculated. The ratio of the number of target viewing devices to the total number of devices that can be counted and the viewing log can be collected may be calculated as the audience rating.

Here, it is assumed that the viewing device counted in the number of target viewing devices is a viewing device having a viewing history for a program of the target channel for a time equal to or longer than the threshold value in the target time zone. That is, viewing devices that do not have a viewing history for a time equal to or longer than the threshold value in the target time zone are not counted as the number of target viewing devices described above. The threshold value may be a fixed value or a time corresponding to a certain ratio with respect to the target time zone. For example, when counting a small amount of viewing in the target time zone as the number of target viewing devices, the fixed value can be set to, for example, 1 second, and the viewing history for a certain amount of time with respect to the target time zone can be obtained. If not, the fixed value can be, for example, several tens of minutes if it is not counted as the number of target viewing devices.

Here, it is determined whether or not the processes of steps S2 to S4 have been executed for all the time zones for calculating the audience rating (step S5).

When it is determined that the process is not executed for all the time zones (NO in step S5), the process returns to step S2 and the process is repeated. In this case, the time zone in which the processing is not executed is selected in step S2.

On the other hand, when it is determined that the processing has been executed for all the time zones (YES in step S5), it is determined whether or not the processing of steps S1 to S5 has been executed for all channels (step S6).

If it is determined that the processing has not been executed for all the channels (NO in step S6), the process returns to step S1 and the processing is repeated. In this case, the channel on which the processing has not been executed is selected in step S1.

On the other hand, when it is determined that the processing has been executed for all the channels (YES in step S6), the processing shown in FIG. 4 is terminated.

As described above, according to the process shown in FIG. 4, the audience rating for each time zone for each channel is calculated. The data indicating the audience rating for each channel calculated in this way (hereinafter, referred to as the audience rating data for each time zone) is stored in the statistical data storage unit 15 as statistical data.

Note that FIG. 5 shows an example of the data structure of the audience rating data for each time zone stored in the statistical data storage unit 15. As shown in FIG. 5, the audience rating data by time zone includes the channel, the time zone, and the audience rating (%).

In the example shown in FIG. 5, the statistical data storage unit 15 stores a plurality of time zone audience rating data including time zone audience rating data 151 and 152.

The audience rating data 151 by time zone includes the channel "CH0001", the time zone "2017/9/1 (Fri) 5: 00-2017 / 9/1 (Fri) 6:00", and the audience rating "2.2". including. According to the audience rating data 151 by time zone, the audience rating for the channel "CH0001" in the time zone from 5:00 to 6:00 on September 1, 2017 (Friday) is 2.2%. It is shown.

In addition, the audience rating data 152 by time zone includes the channel "CH0002", the time zone "2017/9/1 (Fri) 5: 00-2017 / 9/1 (Fri) 6:00", and the audience rating "2. 9 ”is included. According to the audience rating data 152 by time zone, the audience rating for the channel "CH0002" in the time zone from 5:00 to 6:00 on September 1, 2017 (Friday) is 2.9%. It is shown.

Here, the audience rating data 151 and 152 for each time zone have been described, but the statistical data storage unit 15 stores the audience rating data for each time zone indicating the audience rating for each time zone for all channels. The audience rating by time zone indicated by the audience rating data by time zone stored in the statistical data storage unit 15 may be the audience rating for each time zone at intervals of 60 minutes as described above, for example, 15 The audience rating may be for each time zone of minutes or minute intervals. In addition, the statistical data storage unit 15 stores audience rating data indicating all of the audience rating for each time zone at 60-minute intervals, the audience rating for each time zone at 15-minute intervals, and the audience rating for each time zone at 1-minute intervals. You may be. In this case, the above-mentioned process of FIG. 4 may be executed for each time zone having a different interval.

Here, it is assumed that the process of FIG. 4 is executed for each viewing mode, for example. That is, when only the viewing log whose viewing mode is "live" is acquired in step S3 shown in FIG. 4, the audience rating by real-time viewing for each time zone for each channel can be calculated. On the other hand, when only the viewing log whose viewing mode is "recording" is acquired in step S3 shown in FIG. 4, the audience rating by recording and viewing for each time zone for each channel can be calculated.

According to this, the audience rating data for each time zone as shown in FIG. 5 is stored in the statistical data storage unit 15 for each viewing mode.

Note that recording and viewing of the same channel (that is, the same program) in the same time zone may be performed multiple times on the same viewing device, but such multiple recording and viewing by the same viewing device is performed once. It shall be treated as viewing. Whether or not the recording / viewing is performed a plurality of times by the same viewing device can be determined from the device ID, the viewing start date / time, and the viewing end date / time included in the viewing log whose viewing mode is “recording”. It should be noted that a plurality of recorded viewings by the same viewing device may be counted as they are as the plurality of viewings.

Here, the audience rating is calculated for each viewing mode. For example, in step S3 shown in FIG. 4, both the viewing log in which the viewing mode is “live” and the viewing log in which the viewing mode is “recorded” are acquired. This makes it possible to calculate the total audience rating for real-time viewing and recorded viewing for each time zone for each channel. In this case, real-time viewing and recorded viewing of the same channel in the same time zone may be performed on the same viewing device (that is, the same program may be viewed in real time and also in recording). Real-time viewing and recorded viewing by the viewing device of the above shall be treated as one viewing. Whether or not real-time viewing and recorded viewing for the same channel (that is, the same program) in the same time zone are performed on the same viewing device is determined by the device ID, viewing start date / time, viewing end date / time, and viewing included in the viewing log. It can be identified from the morphology. If the same program is viewed in real time on the same viewing device and is also viewed by recording, it may be counted as two viewings, and the program is recorded and viewed a plurality of times. In that case, the number of times of viewing the recorded video may be counted as the number of times of viewing as it is.

Further, although it has been described in FIG. 4 that the audience rating for each time zone for each channel is calculated, the statistical data calculation unit 13 uses the program information stored in the program information storage unit 14 as statistical data. It is also possible to calculate the audience rating for each program.

Hereinafter, an example of the processing procedure of the statistical data calculation unit 13 when calculating the audience rating for each program will be described with reference to the flowchart of FIG.

Similar to the process shown in FIG. 4, the process shown in FIG. 6 may be executed periodically, for example, or is executed when a predetermined amount of viewing logs are stored in the viewing log storage unit 12. May be good.

First, the statistical data calculation unit 13 executes the following steps S11 to S15 for each of the plurality of channels that broadcast the programs that can be viewed on each viewing device that collects the viewing log.

In this case, the statistical data calculation unit 13 selects one of the plurality of channels (step S11). Hereinafter, the channel selected in step S11 will be referred to as a target channel.

Next, the statistical data calculation unit 13 executes the following processes S12 to S14 for each program broadcast on the target channel (that is, the program for which the audience rating is calculated). If the process shown in FIG. 5 calculates the audience rating based on the viewing log for the past day, this process is executed for each program broadcast on the target channel in the past day. The program broadcast on the target channel can be specified based on the program information stored in the program information storage unit 14.

In this case, the statistical data calculation unit 13 selects one of the programs broadcast on the target channel described above based on the program information (step S12). Hereinafter, the program selected in step S12 will be referred to as a target program.

The statistical data calculation unit 13 acquires the viewing log corresponding to the target channel and the target program from the viewing log storage unit 12 (step S13). Here, the target channel and the viewing log corresponding to the target program acquired in step S13 are viewing logs including the target channel as a viewing channel, and are a time zone (viewing time zone) from the viewing start date and time to the viewing end date and time. ) Is a viewing log that overlaps with the broadcast time zone of the target program. The broadcast time zone of the target program is a time zone from the broadcast start date and time to the broadcast end date and time included in the program information.

The statistical data calculation unit 13 calculates the audience rating for the target program based on the viewing log acquired in step S13 (step S14). Since the process of step S14 is the same as the process of step S4 except that the target time zone in step S4 shown in FIG. 4 is set as the broadcast time zone of the target program, detailed description thereof will be omitted here. To do.

Here, it is determined whether or not the processes of steps S12 to S14 have been executed for all the programs broadcast on the target channel described above (step S15).

If it is determined that the processing has not been executed for all the programs (NO in step S15), the process returns to step S12 and the processing is repeated. In this case, the program for which processing has not been executed is selected in step S12.

On the other hand, when it is determined that the processing has been executed for all the programs (YES in step S15), it is determined whether or not the processing of steps S11 to S15 has been executed for all the channels (step S16).

If it is determined that the processing has not been executed for all the channels (NO in step S16), the process returns to step S11 and the processing is repeated. In this case, the channel on which the processing has not been executed is selected in step S11.

On the other hand, when it is determined that the processing has been executed for all the channels (YES in step S16), the processing of FIG. 6 is terminated.

According to the process shown in FIG. 6, the audience rating for each program broadcast on each channel is calculated. Although detailed description will be omitted, the data indicating the audience rating by program calculated in this way (hereinafter referred to as the audience rating data by program) is stored in statistical data in the same manner as the above-mentioned audience rating data by time zone. It is stored in the unit 15.

Similar to the process shown in FIG. 4 described above, the process shown in FIG. 6 is assumed to be executed for each viewing mode, for example. Since the processing when the processing is executed for each viewing mode is as described in FIG. 4 described above, detailed description thereof will be omitted here.

In the present embodiment, a process of comparing and analyzing the viewing status of the analysis target and the comparison target based on the statistical data stored in the statistical data storage unit 15 as described above (hereinafter, referred to as a comparative analysis process) is executed. To.

Hereinafter, the comparative analysis process executed in the present embodiment will be described. The comparative analysis process is executed by the setting processing unit 16, the comparative analysis unit 17, and the display control unit 18 (that is, the analysis device) included in the analysis system 10.

When the comparative analysis process is executed, the display control unit 18 uses the input device 104 provided in the analyzer to allow the analyst to input the conditions related to the comparative analysis process on the graphical user interface screen (hereinafter referred to as GUI screen). ) Is displayed (provided).

Here, with reference to FIG. 7, an outline of the GUI screen displayed by the display control unit 18 will be described. This GUI screen is displayed on the display device 105 or the like included in the analyzer described above.

As shown in FIG. 7, the GUI screen 200 is provided with a condition input area 201, an analysis target area 202, a comparison target area 203, and a comparative analysis result display area 204.

The condition input area 201 is an area for the analyst to input conditions for obtaining a desired comparative analysis result.

The analysis target area 202 includes an analysis target selection area 202a and a viewing status display area 202b.

The analysis target selection area 202a is an area for selecting an analysis target. In this embodiment, the analyst can select, for example, a channel as the analysis target.

The viewing status display area 202b is an area for displaying the viewing status of the channel (analysis target channel) selected in the analysis target selection area 202a. In the viewing status display area 202b, for example, the audience rating for the analysis target channel is displayed.

The comparison target area 203 includes the comparison target selection area 203a and the viewing status display area 203b.

The comparison target selection area 203a is an area for selecting a comparison target to be compared with the analysis target. In this embodiment, the analyst can select, for example, a channel as a comparison target.

The viewing status display area 203b is an area for displaying the viewing status of the channel (comparison target channel) selected in the comparison target selection area 203b. In the viewing status display area 203b, for example, the audience rating for the comparison target channel is displayed.

The comparative analysis result display area 204 is an area for displaying an index indicating the difference between the viewing status of the analysis target channel and the viewing status of the comparison target channel as the comparative analysis result.

Here, the outline of the GUI screen has been briefly described, but a specific example of the GUI screen will be described later.

Next, an example of the processing procedure of the comparative analysis processing will be described with reference to the flowchart of FIG.

First, the analyst can input the conditions related to the comparative analysis process into the condition input area 201 provided on the GUI screen 200 described above. The conditions related to this comparative analysis process are conditions for aggregating necessary data from the statistical data storage unit 15, and are referred to as aggregation conditions in the following description.

The setting processing unit 16 sets the aggregation condition according to the input of the analyst to the condition input area 201 (step S21).

In addition, the analyst can select a channel in the analysis target selection area 202a provided on the GUI screen 200.

The setting processing unit 16 sets the channel selected by the analyst in the analysis target selection area 202a as the analysis target channel (step S22).

When the analysis target channel is set in step S22, the comparative analysis unit 17 acquires the viewing status of the analysis target channel that matches the aggregation condition set in step S21 from the statistical data storage unit 15 (step S23).

Further, the analyst can select a channel in the comparison target selection area 203a provided on the GUI screen 200.

The setting processing unit 16 sets the channel selected by the analyst in the comparison target selection area 203a as the comparison target channel (step S24).

When the comparison target channel is set in step S24, the comparison analysis unit 17 acquires the viewing status of the comparison target channel that matches the aggregation condition set in step S21 from the statistical data storage unit 15 (step S25).

Next, the comparative analysis unit 17 calculates an index to be a comparative analysis result based on the viewing status of the analysis target channel acquired in step S23 and the viewing status of the comparison target channel acquired in step S25 (step S26). ).

The index calculated in step S26 indicates, for example, the difference in viewing status between the analysis target channel and the comparison target channel.

Here, assuming that the viewing status of the analysis target channel is A and the viewing status of the comparison target channel is B, the index calculated in step S26 is represented by a difference such as AB, but the analysis target. Anything that can show the difference in viewing status between the channel and the channel to be compared may be used, and may be expressed as a ratio of A / B, A / (A + B), or the like. Further, the normalized A and B may be used for the calculation of the index.

The display control unit 18 displays the GUI screen 200 on which the index calculated in step S26 is reflected (step S27). In the GUI screen 200 displayed in step S27, for example, the viewing status of the analysis target channel acquired in step S23 is assigned to the viewing status display area 202b. Further, the viewing status of the comparison target channel acquired in step S25 is assigned to the viewing status display area 203b. Further, the index acquired in step S26 is assigned to the comparative analysis result display area 204.

FIG. 9 shows a specific example of a GUI screen on which an index showing a difference in viewing status between the analysis target channel and the comparison target channel is displayed. In the following, the viewing status of each channel will be described assuming that it is the above-mentioned audience rating.

In FIG. 9, the same reference reference numerals as those in FIG. 7 are attached in order to clarify the correspondence with the GUI screen described in FIG. 7 described above.

As shown in FIG. 9, in the condition input area 201 provided on the GUI screen 200, for example, a comparative analysis range, a time division, a viewing mode, an index, and a numerical display can be input (set) as aggregation conditions. ..

The comparative analysis range indicates the range (time zone) in which the comparative analysis process is executed. In the example shown in FIG. 9, a range from 5:00 to 29:00 (5 o'clock the next day) is input as the comparative analysis range.

The time division indicates a time division in which the index is calculated (displayed) within the above-mentioned comparative analysis range. In the time division, for example, "60 minutes", "15 minutes", "1 minute" and the like can be input. In the present embodiment, the audience rating is comparatively analyzed for each divided time zone (time division) within the comparative analysis range.

In the example shown in FIG. 9, "60 minutes" is input as the time division, but in this case, the analysis target channel and the comparison target are compared every hour in the range from 5:00 to 29:00, which is the comparative analysis range. The audience rating with the channel is compared and analyzed.

As the viewing mode, one of the above-mentioned "live", "recording", and "total" can be input. When "live" is input as the viewing mode, the audience rating by real-time viewing is comparatively analyzed. In addition, when "recording" is input as the viewing mode, the audience rating by recording and viewing is comparatively analyzed. In addition, when "total" is input as the viewing mode, the total audience rating by real-time viewing and recorded viewing is comparatively analyzed.

Since the audience rating by real-time viewing, the audience rating by recorded viewing, and the total audience rating are as described above, detailed description thereof will be omitted here.

The index indicates an aspect of the index displayed as a comparative analysis result on the GUI screen 200. As an aspect of the index, for example, "difference (AB)" can be input as shown in FIG. 9, but as described above, "ratio (A / B or A / (A + B))" or the like can be input. May be entered.

The numerical display indicates whether or not to display a numerical value (here, the audience rating) in the viewing status display area 202b, the viewing status display area 203b, and the comparative analysis result display area 204 described below. As the numerical display, "display" and "non-display" can be input.

Although the comparative analysis range, time division, viewing mode, index, and numerical display have been described here as aggregation conditions, at least one of these may be omitted as the aggregation conditions, and other than these may be omitted. Further input may be possible.

Next, the analysis target area 202 provided on the GUI screen 200 will be described. In the analysis target selection area 202a included in the analysis target area 202, the analysis target channel can be selected. In the example shown in FIG. 9, in the analysis target selection area 202a, the analysis target channel (channel assigned to the broadcasting station) can be selected from "broadcasting station 1" to "broadcasting station 6".

Assuming that "broadcasting station 1 (channel assigned to broadcasting station 1)" is selected as the analysis target channel as shown in FIG. 9, the viewing status display area 202b included in the analysis target area 202 is set to the viewing status display area 202b. The audience rating for the broadcasting station 1 is displayed.

Here, as shown in FIG. 9, in the analysis target selection area 202a, conditions regarding broadcast dates, days of the week, and holidays can be set (designated).

As a condition regarding the broadcast date, for example, a specific date (1 day) can be set. In this case, the audience rating for the analysis target channel of a specific date set as a condition regarding the broadcast date is displayed in the viewing status display area 202b. As a condition regarding the broadcast date, it is also possible to set a certain period (a period including a plurality of dates) by inputting two different dates. In this case, in the viewing status display area 202b, the average of the audience rating during the period set as the condition regarding the broadcast date is displayed for each time division.

When a certain period is set as the condition regarding the broadcast date as described above, for example, "all" and a specific day of the week can be set as the condition regarding the day of the week. When "all" is set as the condition related to the day of the week, the audience rating of all the dates (day of the week) during the fixed period set as the condition related to the broadcast date is set in the viewing status display area 202b as described above. The average is displayed. On the other hand, when a specific day of the week (for example, Monday) is set as a condition related to the day of the week, only the specific day of the week set as a condition related to the broadcast date is set in the viewing status display area 202b. The average audience rating of is displayed.

Similarly, when a certain period is set as a condition related to a broadcast date, for example, "not specified" and "with designation" can be set as a condition related to a holiday. When "not specified" is set as a condition related to a holiday, the audience rating display area 202b displays the average of the audience ratings of all dates during a certain period set as a condition related to a broadcast date. On the other hand, when "specified" is set as a condition related to holidays, the average audience rating of only holidays is displayed in the viewing status display area 202b during a certain period set as a condition related to broadcast days. To.

When a specific day of the week is set as a condition related to the day of the week and "designated" is set as a condition related to a holiday, the viewing status display area 202b is set to a certain period set as a condition related to the broadcast date. Of these, the audience rating (average) of a specific day of the week and a holiday is displayed.

As shown in FIG. 9, the analysis target channel name (broadcasting station name) selected in the analysis target selection area 202a is displayed in the viewing status display area 202b, and the audience rating for the analysis target channel is compared as described above. It is displayed in chronological order for each divided time zone within the analysis range. In the viewing status display area 202b, the audience rating of each time zone is displayed in a heat map format in which the high and low of the audience rating are represented by colors, for example. The display in this heat map format will be described later.

In the comparison target area 203 (comparison target selection area 203a and viewing status display area 203b) provided on the GUI screen 200, the analysis target channel is selected in the analysis target selection area 202a, whereas the comparison target selection area 203a is provided. It is the same as the analysis target area 202 except that the comparison target channel is selected in. That is, the comparison target channel can be selected in the comparison target selection area 203a, and the audience rating for the comparison target channel is arranged in chronological order for each divided time zone within the comparison analysis range in the viewing status display area 203b. It is displayed in map format.

Next, the comparative analysis result display area 204 provided on the GUI screen 200 will be described. In the comparative analysis result display area 204, the audience rating for each time zone for the analysis target channel displayed in the viewing status display area 202b and the audience rating for each time zone for the comparison target channel displayed in the viewing status display area 203b. An index showing the difference from is displayed.

The mode of the index displayed in the comparative analysis result display area 204 is based on the content (for example, difference, etc.) input as the index in the condition input area 201 described above.

Further, in the comparative analysis result display area 204, the indicators are displayed side by side in chronological order for each divided time zone within the comparative analysis range, similarly to the viewing status display areas 202b and 203b described above. Further, in the comparative analysis result display area 204, the index for each time zone is displayed in a heat map format in which the height of the index is represented by color.

Hereinafter, the comparative analysis process in the present embodiment will be specifically described with reference to FIG. First, the setting processing unit 16 sets the aggregation condition according to the input of the analyst to the condition input area 201. Here, as shown in FIG. 9, the comparative analysis range is the range from 5:00 to 29:00, the time division is "60 minutes", the viewing mode is "live", the index is "difference (AB)", and the numerical value. It is assumed that "display" is set as the display.

Further, the setting processing unit 16 sets the channel selected by the analyst in the analysis target selection area 202a as the analysis target channel. Here, as shown in FIG. 9, it is assumed that the channel assigned to the broadcasting station 1 is set as the analysis target channel.

In the analysis target selection area 202a, conditions related to broadcast dates, days of the week, and holidays can be set as described above. Here, "2017/09/01 to 2017/09/01 (that is, September 1, 2017)" is set as the condition related to the broadcast date, "all" is set as the condition related to the day of the week, and "not specified" is set as the condition related to the holiday. It shall be assumed that it was done.

Next, the comparative analysis unit 17 acquires the viewing status of the analysis target channel from the statistical data storage unit 15.

Here, as the aggregation condition, as described above, the range from 5:00 to 29:00 is set as the comparative analysis range of the aggregation condition, "60 minutes" is set as the time division, and "live" is set as the viewing mode. In addition, September 1, 2017 is set as a condition regarding the broadcast date.

In this case, the comparative analysis unit 17 is assigned to the broadcasting station 1 from the statistical data storage unit 15 from 5:00 to 29:00 on September 1, 2017 (5:00 on September 2, 2017) ( Acquire the audience rating (hereinafter referred to as the analysis target audience rating) by real-time viewing of each time zone every 60 minutes with respect to the analysis target channel). The audience rating to be analyzed can be acquired based on the audience rating data for each time zone stored in the statistical data storage unit 15.

The audience ratings to be analyzed obtained by the comparative analysis unit 17 in this way are displayed in the viewing status display area 202b in chronological order.

As described above, the audience rating to be analyzed is displayed in the heat map format in the viewing status display area 202b, but the display in the heat map format (hereinafter, referred to as heat map display) will be briefly described.

In this case, the comparative analysis unit 17 specifies the maximum value and the minimum value of the analysis target audience rating (the audience rating of each time zone with respect to the analysis target channel), and assigns different colors to the maximum value and the minimum value. Here, the color assigned to the maximum value is referred to as a first color, and the color assigned to the minimum value is referred to as a second color. In the example shown in FIG. 9, the maximum value is 5.7 (%) and the minimum value is 1.0 (%). For example, the maximum value is green as the first color, the minimum value is blue as the second color, and the like. Can be assigned.

In the heat map display, for example, the first color having the highest density is attached to the time zone where the audience rating is the highest among the audience ratings to be analyzed, and the time zone when the audience rating is the lowest among the audience ratings to be analyzed. The second color with the highest density shall be attached. It should be noted that, among the audience ratings to be analyzed, a color such as white (hereinafter referred to as a third color) is added to a time zone in which the audience rating is between the maximum value and the minimum value.

In the time zone in which the audience rating is located between the median value and the maximum value of the maximum value and the minimum value among the audience ratings to be analyzed, for example, the first color whose density is adjusted according to the audience rating is used. It shall be attached. Similarly, in the time zone in which the audience rating is located between the median value and the minimum value among the audience ratings to be analyzed, a second color whose density is adjusted according to the audience rating shall be added.

The process of determining the color (density) applied to each time zone in the above-mentioned analysis target audience rating is executed by the comparative analysis unit 17 based on the analysis target audience rating.

In the example shown in FIG. 9, the first color having the highest density is attached to the time zone of 21:00 (from 21:00 to 22:00) when the audience rating is maximum. In addition, the second color having the highest density is attached to the time zone of 7 o'clock (from 7 o'clock to 8 o'clock) when the audience rating is the minimum. In addition, a third color is added to the time zone in the 22:00 range (from 22:00 to 23:00) when the audience rating is near the median value.

On the other hand, in the time zone where the audience rating is between the median value and the maximum value, for example, in the 20:00 range (20:00 to 21:00), the first color having a density corresponding to the audience rating is added. Further, in the time zone where the audience rating is between the median value and the minimum value, for example, in the 14:00 range (14:00 to 15:00), a second color having a density corresponding to the audience rating is added.

Since "display" is set as the numerical display of the above-mentioned aggregation conditions, not only the color but also the numerical value (audience rating) is displayed for each time zone in the viewing status display area 202b. When "Hide" is set as the numerical display, the audience rating is displayed only in color in the viewing status display area 202b, and the numerical value is not displayed. Even when the numerical value is not displayed in this way, the analyst can intuitively grasp the high or low of the audience rating by the color attached to each time zone.

Further, the setting processing unit 16 sets the channel selected by the analyst in the comparison target selection area 203a as the analysis target channel. Here, as shown in FIG. 9, it is assumed that the channel assigned to the broadcasting station 5 is set as the analysis target channel.

In the comparison target selection area 203a, conditions related to the broadcast date, the day of the week, and the holiday can be set in the same manner as in the analysis target selection area 202a. Here, "2017/09/01 to 2017/09/01 (that is, September 1, 2017)" is set as the condition related to the broadcast date, "all" is set as the condition related to the day of the week, and "not specified" is set as the condition related to the holiday. It shall be assumed that it was done.

Next, the comparative analysis unit 17 acquires the viewing status of the analysis target channel from the statistical data storage unit 15. In this case, the comparative analysis unit 17 is assigned to the broadcasting station 5 from the statistical data storage unit 15 to the broadcasting station 5 from 5:00 to 29:00 on September 1, 2017 (5:00 on September 2, 2017) ( Acquire the audience rating (hereinafter referred to as the comparison target audience rating) by real-time viewing of each time zone every 60 minutes with respect to the comparison target channel). The audience rating for comparison can be acquired based on the audience rating data for each time zone stored in the statistical data storage unit 15.

The comparison target audience ratings acquired by the comparison analysis unit 17 in this way are displayed in the viewing status display area 203b in chronological order.

In the viewing status display area 203b, the comparison target audience rating is displayed in a heat map format. Since the display in the heat map format is as described in the viewing status display area 202b, detailed description thereof will be omitted here. The colors displayed in the viewing status display area 203b (colors assigned to the maximum and minimum values of the comparison target audience rating) may be the same as or different from the viewing status display area 202b. Good.

Next, the comparative analysis unit 17 calculates an index showing the difference between the analysis target audience rating (audience rating for the analysis target channel) and the comparison target audience rating (viewing rate for the comparison target channel). Here, "difference (AB)" is set as an index of the aggregation condition.

In this case, the comparative analysis unit 17 calculates using the difference between the analysis target audience rating and the comparison target audience rating (analysis target audience rating-comparison target audience rating) as an index. Specifically, the comparative analysis unit 17 calculates the difference in the audience rating between the analysis target audience rating and the comparison target audience rating in the same time zone for each time zone.

The indexes calculated by the comparative analysis unit 17 for each time zone in this way can be arranged in chronological order and displayed in the comparative analysis result display area 204. That is, the index is displayed in association with the analysis target audience rating and the comparison target audience rating.

The index is displayed in a heat map format in the same manner as the analysis target audience rating displayed in the viewing status display area 202b and the comparison target audience rating displayed in the viewing status display area 203b.

Here, in the above-mentioned viewing status display area 202b, the third color is added to the time zone in which the audience rating of the analysis target audience rating is between the maximum value and the minimum value (that is, the audience rating is higher than the median value). By changing the color attached depending on whether it is high or low), it is possible to easily grasp the time zone when the audience rating is relatively high or low among the audience ratings to be analyzed.

On the other hand, regarding the index, the time zone in which the index is a positive value is the time zone in which the audience rating for the analysis target channel is higher than the audience rating for the comparison target channel. The time zone in which the index is a negative value is the time when the audience rating for the analysis target channel is lower than the audience rating for the comparison target channel.

In the comparative analysis result display area 204, since it is useful to easily grasp the magnitude relationship between the analysis target audience rating and the comparison target audience rating, a third color is added to the time zone when the index is 0. (That is, the color attached is changed depending on whether the index value is higher or lower than 0). According to this, it is possible to easily grasp the time zone in which the analysis target audience rating is high or low with respect to the comparison target audience rating by color.

In the present embodiment, by referring to the GUI screen 200 displayed as described above, the analyst can easily grasp the analysis target audience rating and the comparison analysis result of the comparison target audience rating.

As shown in FIG. 9, for example, the channel assigned to the broadcasting station 1 is selected as the analysis target channel, the channel assigned to the broadcasting station 5 is selected as the comparison target channel, and the same day (2017) as a condition regarding the broadcasting date. When (September 1, 2017) is set, the analyst can compare and analyze the difference in the viewing rate between the analysis target channel and the comparison target channel in each time zone of September 1, 2017. According to the index displayed in the comparative analysis result display area 204 shown in FIG. 9, the analyst found that the daytime audience rating for the analysis target channel on September 1, 2017 was higher than the audience rating for the comparison target channel on the same day. Although it is relatively low, it is possible to obtain a comparative analysis result that the audience rating at midnight for the analysis target channel is higher than the audience rating for the comparison target channel.

Further, although different from the example shown in FIG. 9, it is possible to select the same channel as the analysis target channel and the comparison target channel. In such a case, by setting different dates as conditions for the broadcast dates in the analysis target selection area 202a and the comparison target selection area 203a, the difference in the audience rating for the same channel caused by the different dates (dates and times) can be obtained. It becomes possible to perform comparative analysis.

Here, the audience rating for each divided time zone within the comparative analysis range has been described as comparative analysis, but for example, in the condition input area 201, for example, "program" can be input as the time division. To do.

When "program" is input (set) as the time division in this way, as shown in FIG. 10, the viewing status display area 202b is in units of programs broadcast on the analysis target channel (that is, the broadcast start date and time of the program). The audience rating is displayed for each time zone from to the broadcast end date and time. The audience rating for each program can be acquired based on the audience rating data for each program stored in the statistical data storage unit 15.

Here, in many cases, the broadcast start time and broadcast end time of each program on the analysis target channel do not match the broadcast start time and broadcast end time of each program on the comparison target channel. Therefore, for example, when the audience rating is displayed for each program broadcast on the comparison target channel in the viewing status display area 203b, it is difficult to compare and analyze the audience rating for the analysis target channel and the audience rating for the comparison target channel. Is.

Therefore, when the audience rating of each program is displayed in the viewing status display area 202b, the audience rating for the comparison target channel for each time zone (broadcast time zone) from the broadcast start time to the broadcast end time of the program is calculated. It is assumed that the audience rating for each time zone corresponding to the broadcast time zone is displayed in the viewing status display area 203b.

According to this, as shown in FIG. 10, an index showing the difference between the audience rating of each program broadcast on the analysis target channel and the audience rating of the comparison target channel in the time zone corresponding to the broadcast time zone of the program. Can be displayed in the comparative analysis result display area 204.

As described above, in the present embodiment, when a plurality of channels can be selected on the GUI screen and the analysis target channel (first channel) and the comparison target channel (second channel) are selected, the first time zone The first index showing the difference in viewing status between the analysis target channel and the comparison target channel in, and the first index showing the difference in viewing status between the analysis target channel and the comparison target channel in the second time zone after the first time zone. The two indicators are displayed side by side in chronological order.

In the present embodiment, such a configuration makes it possible to easily compare and analyze the viewing status of channels.

The viewing status of the analysis target channel in the first time zone and the viewing status of the analysis target channel in the second time zone are displayed side by side in chronological order, and the viewing status of the comparison target channel in the first time zone and the second time zone. The viewing status of the comparison target channel in is displayed in chronological order. According to such a configuration, the analyst can similarly determine the viewing status of the analysis target channel and the viewing status of the comparison target channel, as well as the index showing the difference in the viewing status between the analysis target channel and the comparison target channel described above. It becomes possible to grasp.

Further, in the present embodiment, the first date (condition regarding the broadcast date) can be set for the analysis target channel, and the second date (condition regarding the broadcast date) can be set for the comparison target channel.

According to such a configuration, for example, by selecting different channels as the analysis target channel and the comparison target channel and setting the same day as the first date and the second date, the viewing status of the different channels in the same time zone on the same day can be determined. It becomes possible to perform comparative analysis. Further, for example, by selecting the same channel as the analysis target channel and the comparison target channel and setting different dates as the first date and the second date, it is possible to compare and analyze the viewing status of different dates for a specific channel. It becomes.

Further, in the present embodiment, the first period (conditions related to the broadcast date) can be set for the analysis target channel, and the second period (conditions related to the broadcast date) can be set for the comparison target channel. According to such a configuration, it is possible to compare and analyze the viewing status of the analysis target channel and the comparison target channel during the set period.

Further, in the present embodiment, the first day of the week (condition regarding the day of the week) can be set for the analysis target channel, and the second day of the week (condition regarding the day of the week) can be set for the comparison target channel. According to such a configuration, it is possible to compare and analyze the viewing status of the analysis target channel and the comparison target channel only on the set day of the week.

Further, in the present embodiment, the above-mentioned first time zone can be set according to at least one of the start time and the end time of the program broadcast on the analysis target channel or the comparison target channel, and the analysis target channel or the comparison target channel can be set. The above-mentioned second time zone can be set according to at least one of the start time and the end time of the program to be broadcast. That is, in the present embodiment, as shown in FIG. 10 described above, the length of each time zone in which the viewing situation is comparatively analyzed (that is, the length of the first time zone and the length of the second time zone) is It may be different. In the present embodiment, with such a configuration, it is possible to perform comparative analysis based on, for example, the viewing status of a program unit (time zone from the broadcast start date and time to the broadcast end date and time of the program) broadcast on the analysis target channel. It becomes.

In the present embodiment, the indexes indicating the difference between the viewing status of the analysis target channel and the comparison target channel are the difference in the audience rating due to real-time viewing, the difference in the audience rating due to recorded viewing, and the audience rating and recording due to real-time viewing. Includes at least one difference in the total audience rating from the audience rating due to viewing. In the present embodiment, such a configuration makes it possible to display the index in the desired viewing mode of the analyst.

Further, in the present embodiment, the viewing status of the analysis target channel, the viewing status of the comparison target channel, and the index indicating the difference in the viewing status are displayed in a heat map format. According to such a configuration, the analyst intuitively sets an index indicating the viewing status of the channel to be analyzed, the viewing status of the channel to be compared, and the difference in the viewing status, for example, based on the colors assigned to each time zone. It becomes possible to grasp.

Here, in the GUI screen 200 shown in FIG. 9 described above, since "60 minutes" is set as the time division, the viewing status (audience rating) for each time zone in the viewing status display areas 202b and 203b is compared and analyzed. All the indexes for each time zone displayed in the result display area 204 are included in the GUI screen 200. However, when, for example, "15 minutes" is set as the time division, the number of time zones divided within the comparative analysis range increases, so that all the viewing status and indicators for each time zone are displayed on the GUI screen. It cannot be displayed within 200. In this way, the portion of the viewing status and index for each time zone that cannot be displayed in the GUI screen 200 can be displayed by, for example, scrolling the screen, but in this case, the viewing status of the analysis target channel. , The viewing status of the comparison target channel and the index showing the difference in the viewing status shall be scrolled and displayed in conjunction with each other. According to such a configuration, the viewing status of the analysis target channel, the viewing status of the comparison target channel, and the index indicating the difference in the viewing status can be displayed in association with each other when the screen is scrolled. It is possible to improve the visibility of the screen 200.

In the present embodiment, the viewing status of the analysis target channel and the comparison target channel to be compared is mainly described as the audience rating for the channel, but the viewing status in the present embodiment is the analysis target channel. And, as long as it is related to the viewing status of the channel to be compared, for example, the number of viewers (number of viewing devices), frequency (number of views), number of reach (cumulative reach), reach rate (cumulative reach rate), or a combination thereof, etc. It may be.
In the present embodiment, the broadcasting station is selected and selected as the analysis target and the comparison target, but by collecting the usage status of externally connected devices such as a DVD player, a set-top box, and a game device. It is also possible to compare and analyze the viewing status of a specific channel and the usage status of externally connected devices.
In this embodiment, as shown in FIG. 3, the device ID, viewing channel, viewing start / end date and time, and viewing mode are collected as a viewing log, but in addition to this, an area code (at the time of channel setting) It is also possible to add demographic attributes such as (selected area), age of viewers, gender, etc. (for example, collected by questionnaire at the time of initial setting). In this case, comparative analysis by region, gender, and age is possible.

Although some embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the gist of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, as well as in the scope of the invention described in the claims and the equivalent scope thereof.

10 ... Analysis system, 11 ... Viewing log collection unit, 12 ... Viewing log storage unit, 13 ... Statistical data calculation unit, 14 ... Program information storage unit, 15 ... Statistical data storage unit, 16 ... Setting processing unit, 17 ... Comparative analysis Unit, 18 ... Display control unit, 101 ... CPU, 102 ... Non-volatile memory, 103 ... Main memory, 104 ... Input device, 105 ... Display device, 106 ... Communication device.

Claims (19)

A selection method that allows you to select multiple channels,
When the first channel and the second channel are selected, after the first index indicating the difference in viewing status between the first channel and the second channel in the first time zone and the first time zone. A system including a second index indicating a difference between the viewing status of the first channel and the second channel in the second time zone, and a display control means for displaying the first channel and the second channel in chronological order. The display control means
The viewing status of the first channel in the first time zone and the viewing status of the first channel in the second time zone are displayed side by side in chronological order.
The system according to claim 1, wherein the viewing status of the second channel in the first time zone and the viewing status of the second channel in the second time zone are displayed side by side in chronological order. The first date can be set for the first channel,
A second date can be set for the second channel,
The first index includes a difference in viewing status between the first channel in the first time zone on the first date and the second channel in the first time zone on the second date.
The second index includes claim 1 or a difference in viewing status between the first channel in the second time zone on the first date and the second channel in the second time zone on the second date. The system according to 2. The first period can be set for the first channel,
A second period can be set for the second channel,
The first index includes a difference in viewing status between the first channel in the first time zone of the first period and the second channel in the first time zone of the second period.
The second index includes the difference in viewing status between the first channel in the second time zone of the first period and the second channel in the second time zone of the second period. The system according to any one of 3. The first day of the week can be set for the first channel,
The second day of the week can be set for the second channel,
The first index includes a difference in viewing status between the first channel in the first time zone on the first day of the week and the second channel in the first time zone on the second day of the week.
The second index includes the difference in viewing status between the first channel in the second time zone on the first day of the week and the second channel in the second time zone on the second day of the week. System. The first time zone can be set according to at least one of a start time and an end time of a program broadcast in the first time zone on the first or second channel.
The second time zone can be set according to at least one of the start time and the end time of the program broadcast in the second time zone on the first or second channel.
The system according to any one of claims 1 to 5, wherein the length of the first time zone and the length of the second time zone may be different. The first index is a difference between a first audience rating due to real-time viewing for the first channel in the first time zone and a second audience rating for real-time viewing for the second channel in the first time zone, the first. The difference between the third audience rating due to the recorded viewing for the first channel in the time zone and the fourth audience rating due to the recorded viewing for the second channel in the first time zone, and the first channel in the first time zone. Includes at least one of the difference between the first total audience rating due to real-time viewing and recorded viewing and the second total audience rating due to real-time viewing and recorded viewing for the second channel in the first time zone.
The second index is the difference between the fifth audience rating due to real-time viewing for the first channel in the second time zone and the sixth audience rating due to real-time viewing for the second channel in the second time zone, the second. The difference between the 7th audience rating due to the recorded viewing for the 1st channel in the time zone and the 8th audience rating due to the recorded viewing for the 2nd channel in the 2nd time zone, and the 1st channel in the 2nd time zone. 1 to 6 including at least one of the difference between the third total audience rating due to real-time viewing and recorded viewing and the fourth total audience rating due to real-time viewing and recorded viewing for the second channel in the second time zone. The system according to any one of the above. The display control means includes the viewing status of the first channel in the first time zone, the viewing status of the first channel in the second time zone, the viewing status of the second channel in the first time zone, and the above. The viewing status of the second channel in the second time zone is displayed in association with the first index and the second index.
The viewing status of the first channel in the first time zone, the viewing status of the first channel in the second time zone, the viewing status of the second channel in the first time zone, and the viewing status of the second channel in the second time zone. The system according to any one of claims 1 to 7, wherein the viewing status of the second channel and the first index and the second index can be scrolled and displayed in conjunction with each other. The viewing status of the first channel in the first time zone, the viewing status of the first channel in the second time zone, the viewing status of the second channel in the first time zone, and the viewing status of the second channel in the second time zone. The system according to any one of claims 1 to 8, wherein the viewing status of the second channel and the first index and the second index are displayed in a heat map format. Steps to select multiple channels and
When the first channel and the second channel are selected, after the first index indicating the difference in viewing status between the first channel and the second channel in the first time zone and the first time zone. A method comprising a step of displaying a second index indicating a difference between the viewing status of the first channel and the second channel in the second time zone, and arranging them in chronological order. The steps to be displayed are
A step of displaying the viewing status of the first channel in the first time zone and the viewing status of the first channel in the second time zone in chronological order.
The method according to claim 10, further comprising a step of displaying the viewing status of the second channel in the first time zone and the viewing status of the second channel in the second time zone in chronological order. The first date can be set for the first channel,
A second date can be set for the second channel,
The first index includes a difference in viewing status between the first channel in the first time zone on the first date and the second channel in the first time zone on the second date.
The second index includes the difference in viewing status between the first channel in the second time zone on the first date and the second channel in the second time zone on the second date. 11. The method according to 11. The first period can be set for the first channel,
A second period can be set for the second channel,
The first index includes a difference in viewing status between the first channel in the first time zone of the first period and the second channel in the first time zone of the second period.
The second index includes a difference in viewing status between the first channel in the second time zone of the first period and the second channel in the second time zone of the second period. The method according to any one of 12. The first day of the week can be set for the first channel,
The second day of the week can be set for the second channel,
The first index includes a difference in viewing status between the first channel in the first time zone on the first day of the week and the second channel in the first time zone on the second day of the week.
13. The second index includes the difference in viewing status between the first channel in the second time zone on the first day of the week and the second channel in the second time zone on the second day of the week. the method of. The first time zone can be set according to at least one of a start time and an end time of a program broadcast in the first time zone on the first or second channel.
The second time zone can be set according to at least one of the start time and the end time of the program broadcast in the second time zone on the first or second channel.
The method according to any one of claims 10 to 14, wherein the length of the first time zone and the length of the second time zone may be different. The first index is a difference between a first audience rating due to real-time viewing for the first channel in the first time zone and a second audience rating for real-time viewing for the second channel in the first time zone, the first. The difference between the third audience rating due to the recorded viewing for the first channel in the time zone and the fourth audience rating due to the recorded viewing for the second channel in the first time zone, and the first channel in the first time zone. Includes at least one of the difference between the first total audience rating due to real-time viewing and recorded viewing and the second total audience rating due to real-time viewing and recorded viewing for the second channel in the first time zone.
The second index is the difference between the fifth audience rating due to real-time viewing for the first channel in the second time zone and the sixth audience rating due to real-time viewing for the second channel in the second time zone, the second. The difference between the 7th audience rating due to the recorded viewing for the 1st channel in the time zone and the 8th audience rating due to the recorded viewing for the 2nd channel in the 2nd time zone, and the 1st channel in the 2nd time zone. Claims 10 to 15 including at least one of the difference between the third total audience rating due to real-time viewing and recorded viewing and the fourth total audience rating due to real-time viewing and recorded viewing for the second channel in the second time zone. The method according to any one of the above. The steps to be displayed include the viewing status of the first channel in the first time zone, the viewing status of the first channel in the second time zone, the viewing status of the second channel in the first time zone, and the above. A step of displaying the viewing status of the second channel in the second time zone and the first index and the second index in association with each other is included.
The viewing status of the first channel in the first time zone, the viewing status of the first channel in the second time zone, the viewing status of the second channel in the first time zone, and the viewing status of the second channel in the second time zone. The method according to any one of claims 10 to 16, wherein the viewing status of the second channel and the first index and the second index can be scrolled and displayed in conjunction with each other. The viewing status of the first channel in the first time zone, the viewing status of the first channel in the second time zone, the viewing status of the second channel in the first time zone, and the viewing status of the second channel in the second time zone. The method according to any one of claims 10 to 17, wherein the viewing status of the second channel and the first index and the second index are displayed in a heat map format. On the computer
Steps to select multiple channels and
When the first channel and the second channel are selected, after the first index indicating the difference in viewing status between the first channel and the second channel in the first time zone and the first time zone. A program for executing a step of displaying a second index indicating a difference between the viewing status of the first channel and the second channel in the second time zone in chronological order.

Images