JP6532294B2 - Browsing status determination device, browsing status determination method - Google Patents

Description

  The present invention relates to a technology for determining what kind of content in a web content a viewer of web content such as a web page or an electronic mail has focused on.

  In recent years, service provision via the Internet has been widely performed. For example, a service provider may describe, in a web content such as a web page published through the Internet, a hyperlink for describing an outline of a service provided by the service provider and moving to another content describing details of the service content, a service application A text box for filling in the contact information of the person, a button that the viewer clicks when applying for the service, etc. are arranged. The service provider and the customer can conclude a service use contract without direct communication by the customer browsing the web contents and confirming the details of the service contents and clicking the service application button. It is possible.

  Such web content is visually displayed exclusively on the display of a personal computer or the display of a tablet-like information terminal, and the viewer browses the web page through the display to confirm the service contents, apply for the service, and the like. The display on which web content is displayed is becoming larger and service providers are able to provide more content to viewers. In addition, as for the presentation mode of web content, for example, in the case of a web page, it is possible to represent in various modes by using plug-in technology, script and the like.

  The enlargement of the display and the diversification of expression modes in web content display enhance the convenience of the viewer. On the other hand, for the service provider, the information that is desired to be preferentially notified to the viewer is buried in a large amount of content, and, depending on the expression mode, it is difficult to be recognized by the viewer. Problems such as inability to exert an effect will occur.

  For this reason, while the service provider devises the contents, arrangement, and the like of the content so as to attract the viewer's attention to some extent, it does not have to know what display mode is optimum.

  In order to solve such a problem, for example, Patent Document 1 discloses information disclosed on a first web page when a viewer clicks a hyperlink posted on the first web page and browses a second web page. Technology that prioritizes the content related to the extracted keywords when displaying the second web page, assuming that the viewer is interested in the keywords related to the second web page among them. Is disclosed.

  In addition to Patent Document 1, two web pages containing the same content and expressing the contents in different manners are randomly transmitted, and the web page with good feedback from the viewer is the viewer's recognition degree or / and There is also known an A / B test that determines that the degree of interest is high.

Patent No. 5056523 gazette

  However, the technology described in Patent Document 1 is a technology on the premise that the hyperlink in the first web page is clicked. Therefore, if the hyperlink is not clicked, it is unknown whether the viewer did not recognize the existence of the hyperlink but did not click it as not interested or did not recognize the existence of the hyperlink in the first place. For this reason, the service provider can not know whether the information that he / she wanted to be notified to the reader first is not recognized by the reader or whether it was recognized but not interested.

  Further, in the technology described in Patent Document 1, even when the viewer clicks the hyperlink to the second web page, it is necessary to know how much interest the viewer has for the second web page or the related keyword. Nor. From the beginning, not all customers who clicked the service application button had the same degree of interest in the service, and it is presumed that some of them would have hesitated for a while and then applied for the service. The technology described in Document 1 can not grasp the difference in the degree of interest in the customer who has applied for the service.

  Furthermore, the technique described in Patent Document 1 is effective only when the viewer selects the hyperlink, and when the viewer does not finally select the hyperlink, the viewer focused attention on any description of the web page It is not possible to obtain information such as.

  In addition, a simple A / B test only reveals a relatively superior display mode and does not reveal an optimal display mode for the web content, as well as any optimal display mode. It can not even be suggested.

  The present invention has been made in view of the above problems, and in order to clarify the most suitable display mode for information senders such as a service provider, it is recognized whether the viewer has recognized the disclosed web content or not The purpose is to determine how much you are interested when you

In order to achieve the above object, the browsing status determination device according to claim 1 compares two pieces of web content including the same content and displayed in a visually different manner, and at least the degree of recognition or interest of the viewer A browsing situation determination apparatus comprising determination means for determining superiority or inferiority and notification means for notifying a determination result, wherein the notification means promotes correction of a display mode for web contents determined to be inferior by the determination means. The notification process for notifying information is performed, and the determination means compares the web content whose display mode is corrected based on the notification by the notification means with the web content determined to be superior in the previous determination, and recognizes the viewer Performing a determination process of determining superiority or inferiority for at least one of the degree or the degree of interest, and the notification means and the determination means perform the notification process Fine the determination process is repeated a plurality of times, the particular content a first time measuring means for measuring the time that the pointer remains in the region, the pointer is the particular content from the display of said specific content area in the web content The second time measuring means for measuring the time taken to move into the area, and the pointer is in the specific content area when the specific content area includes a portion where the active operation by the viewer is possible. And a third time measuring means for measuring the time taken from the movement to the active action, wherein the judging means compares the two web contents and recognizes the viewer's awareness and interest For each web content in determining the specific content based on the measurement results of the first time measurement means and the second time measurement means. The degree of recognition of the viewer with respect to the area is determined, and the degree of interest of the viewer with respect to the specific content area is determined based on the measurement results of the first time measuring means and the third time measuring means. It is characterized by judging superiority and inferiority based on. The “pointer” in the present invention indicates a specific position in the web content, and is visually displayed mainly in the form of an arrow or a hand. The viewer can move the pointer to position it at a specific location in the web content, move the pointer to the desired location in the web content, and then click the hyperlink located at that location. It is possible to perform operations such as selecting a sentence. In the present invention, “active operation” means clicking on a hyperlink, clicking on a service subscription button, clicking on a confirmation button, selecting any one of a plurality of radio buttons, text data to a text box A concept that includes at least one of the following input, and refers to the viewer's active action on the content area other than the movement of the pointer.

Further, in order to achieve the above object, in the browsing condition determination apparatus according to claim 2 , in the above invention, the specific content area is displayed when the measurement result by the second time measurement means is 0 seconds. The apparatus further comprises third time measuring means for measuring the time required for the position of the pointer to change after the determination, wherein the determining means determines that the measurement result by the second time measuring means is 0 seconds. The recognition degree of the viewer with respect to the specific content area is determined based on the measurement results of the first time measurement means, the second time measurement means and the fourth time measurement means.

Further, in order to achieve the above object, in the browsing condition determination apparatus according to a third aspect of the present invention, in the above invention, when the specific content area does not include a portion where an active operation can be performed by the viewer. It is characterized in that the degree of interest of the browser to the specific content area is determined based on the measurement result of the one-hour measuring means and the presence or absence of movement of the pointer in the specific content area.

In addition, in order to achieve the above object, the browsing condition determination method according to claim 4 compares two web contents including the same content and displayed in a visually different manner, and the recognition degree or interest degree of the viewer A viewing state determination method including a determination step of determining superiority and inferiority for at least one of the above and a notification step of notifying the determination result, wherein the display mode is modified for the web content determined to be inferior by the determination step in the notification step. The notification process of notifying information prompting the user is performed, and in the determination step, the web content whose display mode is corrected based on the notification by the notification step is compared with the web content determined to be superior in the previous determination. Perform determination processing to determine superiority or inferiority for at least one of Notifying step and said determining step, repeating successively the notification process and the determination process a plurality of times, a first time measurement step of measuring the time pointer to a specific content area in the web content remains, the particular content A second time measuring step for measuring a time taken for the pointer to move into the specific content area after the area is displayed, and the specific content area includes a portion where an active operation can be performed by the viewer And a third time measuring step of measuring a time taken from the movement of the pointer into the specific content area to the active action, when the two web contents are determined in the determining step. For each web content when comparing the viewer's awareness and interest The degree of recognition of the viewer with respect to the specific content area is determined based on the measurement results in the first time measuring step and the second time measuring step, and based on the measurement results in the first time measuring step and the third time measuring step It is characterized in that the degree of interest of the viewer to the specific content area is determined, and the superiority or inferiority is determined based on the determination result regarding each web content.

Further, in order to achieve the above object, in the browsing condition determination method according to claim 5 , in the above invention, the specific content area is displayed when the measurement result in the second time measurement step is 0 seconds. The method further includes a third time measuring step of measuring a time taken for the position of the pointer to change after the determining step, wherein, in the determining step, the measurement result of the second time measuring step is 0 seconds; The recognition degree of the browser with respect to the specific content area is determined based on the measurement results of the first time measuring step, the second time measuring step, and the fourth time measuring step.

Further, in order to achieve the above object, in the browsing condition determination method according to a sixth aspect of the present invention, in the above-mentioned invention, in the determination step, the specific content region does not include a portion capable of an active operation by a viewer. In this case, based on the measurement result in the first time measurement step and the presence or absence of movement of the pointer in the specific content area, the degree of interest of the viewer in the specific content area is determined.

  According to the present invention, it is possible to determine the degree of recognition and the degree of interest of the viewer with respect to the specific content area included in the web content.

BRIEF DESCRIPTION OF THE DRAWINGS It is a schematic diagram which shows the structure of the browsing condition determination apparatus concerning embodiment. It is a flowchart for demonstrating the whole operation | movement of the browsing condition determination apparatus. It is a flowchart which shows the content of the recognition degree determination process by the determination part. It is a flowchart which shows the content of the interest level determination process by the determination part.

  Hereinafter, embodiments of the present invention will be described in detail based on the drawings. In the following embodiment, an example considered to be most appropriate as an embodiment of the present invention will be described, and it goes without saying that the contents of the present invention will be described in the specific example shown in the present embodiment. It should not be understood in a limited way.

  The browsing condition determination apparatus according to the present embodiment will be described. According to the browsing status determination apparatus according to the present embodiment, the browser is included in the web content according to the status of the active operation by the browser, such as the position change of the pointer when browsing web content such as a web page, and the click of a hyperlink. It is determined what content the user pays attention to.

  FIG. 1 is a schematic view showing a configuration of a browsing situation determination apparatus according to the present embodiment. As shown in FIG. 1, the browsing status determination apparatus according to the present embodiment compares two web contents including the same content and displayed in a visually different manner, and has superiority and inferiority in the degree of recognition and interest of the viewer. Content area detection unit 1 to attribute database for providing information for determining the degree of recognition and the degree of interest for each of the two web contents to be compared at the time of each determination processing. 7 and a determination unit 8 which determines superiority or inferiority of the recognition degree and the interest degree for the two web contents based on the recognition degree and the interest degree derived for the specific area of each web content based on the information obtained by the above; A notification unit 9 is provided to notify the web content creator of the determination result by the determination unit 8. The browsing status determination apparatus according to the present embodiment may be installed on a server computer that transmits web content, or may be connected to the server computer via a network such as the Internet or an intranet.

  The content area detection unit 1 has a function of detecting a plurality of areas according to the content of the target web content and outputting the detection results to the measurement result database 6. As a method for detecting the content area, a specific display mode of the web content (for example, a visually distinguishable part such as a surrounding area surrounded by a line is detected as an independent content area), the content of the web content Different (for example, context analysis is performed to detect mutually relevant parts as the same content area), content such as a program that is the basis of web content (for example, description content of HTML document in web page), etc. Do based on. It is desirable that the specific configuration of the content area detection unit 1 be, for example, a configuration that causes a computer to execute a predetermined program that executes the function.

  In the present invention, the content area detection unit 1 is not an essential component, and the configuration may be such that the range of the web content area is designated in advance without providing this. In that case, it is desirable that the information on the previously designated range and the like be stored in the measurement result database 6.

  The content area characteristic determination unit 2 determines the presence or absence of a portion where an active operation can be performed by the viewer in each content area detected by the content area detection unit 1 and outputs the determination result to the measurement result database 6 Have. In the present invention, “a place where active operation is possible” is for a viewer to perform an active operation such as information transmission to a server that publishes web content, and more specifically, a hyperlink, a button, It means a character input field etc. By performing an active operation on "a place where active operation is possible", the viewer browses the web content of the link destination, selects from a plurality of options, applies for services, posts articles, etc. There is.

  As a method for determining the presence or absence of a part that enables active operation, the specific display mode in the content area, the content of the web content or the content such as the program that is the source of the web content (for example, the HTML document Based on the presence or absence of the expression “href =” in For example, it is desirable that the specific configuration of the content area characteristic determination unit 2 be configured to cause the computer to execute a predetermined program that executes the function.

  Note that, in the present invention, the content area detection unit 1 is not an essential component, and a part that enables an active operation may be specified in advance without providing this. In such a case, it is desirable that the information designated in advance be stored in the measurement result database 6.

  The pointer tracking unit 3 has a function of detecting the movement of the pointer in each content area detected by the content area detection unit 1 and outputting the detection result to the measurement result database 6. In order to realize the function of the pointer tracking unit 3, for example, it is considered to incorporate a function of tracking the position information of the pointer and transmitting the tracking result to the pointer tracking unit 3 in software for browsing web content under the consent of the viewer However, other methods may be used. It is desirable that the specific configuration of the pointer tracking unit 3 be, for example, a configuration that causes a computer to execute a predetermined program that executes the function.

  The active motion detection unit 4 has a function of detecting an active motion of the viewer in each content area detected by the content area detection unit 1. "Active operation" means clicking on a hyperlink, clicking on a service subscription button, clicking on a confirmation button, selecting any one of a plurality of radio buttons, and at least entering text data into a text box It is a concept that includes one and refers to the viewer's active action on the content area other than the movement of the pointer.

  Since most of the active operations are sent as commands to the server storing the web content, in the present embodiment, the active operation detecting unit 4 acquires information on these active operations via the server. And detect the presence or absence of an active operation. In addition, for active operations that are not transmitted to the server, for example, a function of detecting active operations in software for browsing web content under the consent of a viewer and transmitting a detection result to the active operation detection unit 4 Although it is conceivable to incorporate it, other methods may be used. The specific configuration of the active operation detection unit 4 is preferably, for example, a configuration that causes a computer to execute a predetermined program that executes the function.

  The time measuring unit 5 needs (1) the time during which the pointer remains in the content area for a specific content area, and (2) it is necessary for the pointer to move into the content area after the content area is displayed. (3) If the active content is included in the content area, the time taken from when the pointer is moved into the content area to when the active activity is performed ((3) 4) A function to measure the time taken for the position of the pointer to change after the content area is displayed when the pointer is located in the content area at the time of display start of the content area Have. These time measurement results are output to the measurement result database 6 and stored. For example, it is desirable that the specific configuration of the time measurement unit 5 be configured to cause a computer to execute a predetermined program that executes the function.

  The measurement result database 6 has a function of storing the measurement results obtained by the content area detection unit 1 to the time measurement unit 5 and outputting the measurement results to the determination unit 8 as appropriate. Specifically, the measurement result database 6 relates to the information on the range of each content area in the predetermined web content, the information on the location where the active operation is possible in each content area, and the movement situation of the pointer in the web content Information, information on active operations in web content, information on predetermined time measurement results are stored. The specific configuration of the measurement result database 6 is constituted by a general storage device, such as a built-in hard disk, a removable storage device such as a USB memory, and an online storage service.

  The attribute database 7 has a function of storing attribute information of a web content browser and outputting the attribute information to the determination unit 8 as appropriate. The "attribute information" is information including one or more of the gender, the age group, the place of residence, the occupation, etc. of the viewer, and in the present embodiment, the viewer's consent was obtained from the viewpoint of personal information protection. Or stored after being subjected to non-identification processing and the like. The attribute database 7 may be configured by a general storage device as in the case of the measurement result database 6 and configured integrally with the measurement result database 6.

  The determination unit 8 determines the recognition level and the interest level of the viewer for each of the two web contents including the same content, and determines which one of the two web contents is inferior to the recognition level and the interest level based on the determination result Have a function to In addition, the determination unit outputs the determination result to the notification unit 9, and the web content newly generated as the result is determined again from the web content determined to be excellent in the recognition degree and the interest degree at the previous determination. The function of repeating the step of performing the determination process of the degree of interest a plurality of times is performed. In the determination process of the determination unit 8, only one of the recognition level and the interest level may be determined. However, in the present embodiment, both the recognition level and the interest level are determined.

  It is assumed that the determination processing of the recognition level and the interest level of the viewer is performed on specific content in the web content. In the present embodiment, one content which is to be recognized by the viewer most preferentially in the web content is designated as the specific content, but the determination processing of the recognition level and the interest level is performed on the plurality of contents as the specific content. Based on the determination result on the content, the superiority or inferiority of the recognition degree and the interest degree between the two web contents may be comprehensively determined.

  With regard to the determination processing of the recognition level or the interest level of the browser regarding the specific content, the determination unit 8 determines the existence of the (1) target content area based on the data stored in the measurement result database 6 and the attribute database 8 To determine the degree of recognition as to whether or not it took time to recognize if it was recognized, and (2) to determine the degree of interest as to how much interest it had when it was recognized It has a function of outputting the determination result according to the attribute information of the person. It is desirable that the specific configuration of the determination unit 8 be, for example, a configuration that causes a computer to execute a predetermined program that executes the function.

  The notification unit 9 notifies of the web content having a low recognition degree and interest degree based on the judgment result on the superiority or inferiority of the recognition degree / interest degree of the viewer between the two web contents obtained by the judgment unit 8 It has a function of notifying a message prompting to correct the display mode of the content. The specific method of notification is performed by sending an e-mail, but other means such as displaying a message on the screen may be used.

  In the present embodiment, the notification unit 9 further has a function of notifying the detailed determination result on the specific content by the determination unit 8 as well, thereby providing the web content creator with a hint regarding the optimum display mode. It is supposed to be. In response to the notification from the notification unit 9, the web content creator corrects the display mode of the web content whose recognition level and interest level are considered to be inferior, and the recognition level and interest level are superior in the above determination for the web content after the correction. As compared with the web content determined to be, the determination on the superiority or inferiority of the recognition degree / interest degree is made again.

  The operation of the browsing status determination apparatus according to the present embodiment will be described below. As described above, in the present embodiment, the determination process is performed a plurality of times by the operations of the determination unit 8 and the notification unit 9, but in order to facilitate understanding, the entire process is first described with reference to FIG. The operation will be described, and then the recognition degree determination processing which is a part of the operation will be described with reference to FIG. 3, and the interest degree determination processing which is a part of the operation will be described with reference to FIG.

(Overall operation)
First, the determination unit 8 sets the number of determinations N to N = 1 (step S101), and sets two web contents including the same content as a comparison target (step S102). Thereafter, the determination unit performs determination processing of the recognition level and the interest level of the browser on the specific content area included in each web content set as the comparison target (steps S103 and S104), and based on the determination result, The degree of recognition and the degree of interest are determined for certain two web contents (step S105).

Thereafter, the determination unit 8 determines whether the number of determinations N has reached N ₀ (step S106). If the number of determinations N has not reached N ₀ (step S106, No), the notification unit 9 should notify information on web content with a low degree of recognition and interest and modify the expression aspect of the web content. And (step S107). After that, the determination unit determines whether or not the expression mode of the web content has been corrected (step S108). If it has been corrected (step S108, Yes), the comparison target is changed from the one before correction to the one after correction Switching (step S109), the process returns to step S105 again to perform determination processing.

The above determination processing is repeated N ₀ times, and finally (step S106, Yes) the notification unit 9 outputs information related to excellent web content based on the determination result of step S106 (step S110), and all operations end. Do.

(Recognition degree determination process)
Next, the process of determining the degree of recognition for a specific content area (corresponding to step S103 of the overall operation) will be described with reference to FIG. In the present embodiment, the recognition degree determination process performs the determination process shown in FIG. 3 on the browsing status by a large number of viewers with respect to the specific content area included in the two web contents to be compared, and the respective web contents , The judgment result is derived by putting together the judgment result on each viewer.

  First, based on the information stored in the measurement result database 6, the determination unit 8 first determines whether the pointer is positioned within the content area at the start of display of the target content area (step S201). ).

  If the pointer is not positioned within the area when the display of the content area starts (No at Step S201), it is determined whether the pointer has moved into the content area after the content area is displayed. (Step S202). If it is determined that the content area has not been moved (No at Step S202), it is further determined whether the display of the content area has ended (Step S203). If the display has ended (Yes at Step S203), the content area It is determined that the browser has not recognized the presence of the user (step S204), and if not completed (step S203, No), the process returns to step S202 and the determination process is continued.

When the pointer moves into the area after the content area is displayed (Yes in step S202), the time during which the pointer remains in the area is set to a predetermined threshold value t ₀ (5 seconds in the present embodiment). It is judged whether or not it is above (step S205), when it is above threshold t ₀ (step S205, Yes), it is judged that the browser recognizes the existence of the display area (step S206), It transfers to step S207. If it is less than the threshold value t ₀ (step S205, No), it is further determined whether the display of the content area is completed (step S203). If it is completed, the process proceeds to step S204 and is not completed In the case, the process returns to step S202.

When it is determined that the viewer recognizes the presence of the display area (step S206), the time required for the pointer to move into the content area after the content area is displayed is a predetermined threshold value t ₁ In the embodiment, it is determined whether it is less than one minute) or not (step S207), and if it is less than the threshold value, it is determined that the content area can be easily recognized (step S208). If it is above, it is determined that "it is not easy but it is not easy" (step S209), and the recognition degree determination process ends.

  If the pointer is positioned within the area when the display of the content area is started (Yes at step S201), it is further determined whether the position of the pointer has moved after the display of the content area (step S210). If the pointer has not moved, it is determined that the browser has not recognized the presence of the content area (step S204), and the determination process ends.

If the pointer has moved (Yes at step S210), the time during which the pointer remains within the content area after the start of the movement of the pointer is at least a predetermined threshold value t ₀ (five seconds in the present embodiment). determines whether or not there (step S211), when was the threshold _{t 0} or more (step S211, Yes), it is determined that the presence of the content area is recognized in the viewer (step S212), the process proceeds to step S213 . If the time during which the pointer remains in the content area is less than t ₀ (No at step S211), the process proceeds to step S203.

When it is determined that the presence of the content area is recognized (step S212), the time until the pointer starts moving after the content area is displayed is a predetermined threshold value t ₁ (one minute in the present embodiment). It is determined whether the content area is less than the threshold (step S213). If the content area is less than the threshold, it is determined that the content area can be "recognizable easily" (step S208). After determining that it is not easy "(step S209), the recognition degree determination process ends.

  The recognition degree determination process is a process focusing on the point that the browser mainly browses the area pointed by the pointer when browsing the web content. That is, in many cases, active operable points such as hyperlinks are arranged in the web content, and the viewer usually browses the web content while appropriately moving points in preparation for performing the active operation. Therefore, in principle, assuming that the viewer browses the area where the point is located, the process shown in step S202 is performed to determine the recognition degree of the specific content area.

  However, when the pointer is positioned within the content area at the start of the content area, the viewer does not necessarily recognize the existence of the content area, but rather the pointer is accidentally located. Not likely. For this reason, in the recognition degree determination process in the present embodiment, step S201 is provided to prevent erroneous determination as "recognized" in such a case.

  Further, in step S203 of the recognition degree determination process, it is assumed that the content area is not recognized after the display of the target content area is ended, and the determination process is ended. Here, "end of display of content area" is not limited to the case where the power of a personal computer or the like used for content browsing is turned off, and when the viewing software is terminated, the one to be displayed by the viewing software is displayed. In the case of switching to the web content of (1), the case where the same web content continues to be browsed, but also the case where the target content area disappears from the screen due to the scrolling of the screen or the like.

Furthermore, in the recognition degree determination process, the time at which the pointer moved into the content area remains within the content area is measured (step S205), and the viewer is not found until the predetermined threshold t ₀ or more. Determines that the presence of the content area is recognized. In addition to the fact that the viewer needs a certain amount of time to recognize the presence of the content area, the viewer moves the pointer to browse other content areas, etc. This is to exclude the case of merely passing through a certain content area.

When the pointer is positioned in the content area at the time of displaying the content area (Yes at step S201), the viewer recognizes the presence of the content area even if the pointer remains in the content area thereafter. It is unknown whether or not For this reason, in the recognition degree determination process, it is then determined whether or not the position of the pointer has changed in the content area (step S210), and if it has changed, as in step S205, after the start of the change If the time has remained within the content region of more than the threshold value t ₀ (step S211, Yes), it determines that the viewer becomes aware of the content area (step S212). The position of the pointer fluctuates because it is assumed that the viewer performs some correspondence after recognizing the existence of the content area, such as searching for a portion where an active operation is possible.

  Further, in the recognition degree determination process, it is not only determined whether the browser has recognized the target content area, but it is also determined whether the content area is easy for the browser to recognize. That is, based on the time taken for the pointer to move to the target content area in steps S207 and S213, if the pointer moves in a short time, it is determined that "the input can be easily recognized" and the pointer moves When it takes a long time, it is not easy to recognize but it is not easy to recognize the target content area in three stages including the case where the viewer can not recognize it. It is supposed to judge.

(Interest degree determination process)
Next, when the viewer recognizes the presence of a specific content area, the degree-of-interest determination process (corresponding to step S104 in the overall operation) for determining how much interest the content area has come to be. This will be described with reference to FIG. The interest level determination process in the present embodiment is also similar to the recognition level determination process in the determination processing shown in FIG. 4 about the browsing situation by a large number of viewers for a specific content area included in two web contents to be compared. The determination result is derived by finally putting together the determination result on each viewer for each web content.

  First, it is determined whether or not a target content area includes a part that enables an active operation (step S301). When the part which enables an active operation is included (step S301, Yes), it transfers to the step which determines whether the viewer performed active operation further (step S302).

When it is determined that the viewer has performed the active operation (Yes in step S302), the time required for the viewer to perform the active operation after the pointer is positioned in the content area is the threshold t ₂ ( In this embodiment, it is 2 minutes.) It is determined whether or not it is more than 2 minutes (step S303). If the time required to perform the active operation is less than the threshold t ₂ (step S 303, No), it is determined as the “maximum degree of interest” (step S 304), and if it is the threshold t ₂ or more (step S 303, “Yes” is determined as “high degree of interest” (step S 305).

On the other hand, when it is determined that the viewer did not perform the active operation despite the fact that the active operation is enabled (Step S302, No), the pointer is further included in the content area. It is determined whether the remaining time is equal to or greater than a threshold t ₃ (three minutes in the present embodiment) (step S306). If stay time is the threshold value _{t 3} or more (step S306, Yes), it is determined that "moderate interest" if (step S307), is less than the threshold value _{t 3} (step S306, No), the " It is determined that the degree of interest is "low" (step S308).

If it is determined that the content area does not include a part that enables an active operation (No in step S301), the degree of interest of the viewer is determined by another algorithm. That is, the determination unit 8 determines whether the time during which the pointer remains in the area is equal to or more than the threshold t ₄ (four minutes in the present embodiment) (step S 309), and the time t ₄ If it is more than the process proceeds to step S310, the case is less than the threshold value _{t 4} proceeds to step S311.

If the time during which the pointer has remained is equal to or greater than the threshold t ₄ (step S309, Yes), it is determined whether the position has been changed while the pointer remains within the content area (step S310). If it has been changed, it is judged that the degree of interest is the maximum (step S312), and if the position is not changed, it is judged that the degree of interest of the high degree is judged (step S313). Also, if the time during which the pointer remains in the content area is less than t ₄ (step S309, No), it is determined whether or not the position has been changed while the pointer remains in the content area ( Step S311) When the position is changed (Step S311, Yes), the medium interest degree is determined (Step S314), and when the position is not changed (Step S311, No), the low interest degree is determined (Step S311) S315).

  The determination of the degree of interest is performed in accordance with the presence or absence of a portion enabling an active operation in the target content area (step S301). This means that if there is a part that enables active operation, the degree of interest can be determined by the presence or absence of the viewer's active action, etc., but if it does not exist, the degree of interest needs to be determined using another algorithm. There is

  When there is a part that enables the active operation, the degree of interest of the viewer is determined by the presence or absence of the active operation by the viewer and the length of time required for the active operation. This is because, where active operation is possible, the content area, such as a hyperlink to another website generally consisting of content related to the content area, a subscription application button of a service introduced in the content area, etc. Because they have a certain relationship, a viewer who has a strong interest in the content area usually performs an active operation, and the higher the interest, the faster the active operation is performed after the content area browsing starts. It is because there is a tendency.

Therefore, in the present embodiment, when the active operation is performed in a short time (a time shorter than the threshold t ₃ ), it is determined that the viewer has the “maximum interest degree” in the content area ( step S304), if required a long period of time until the active operation (threshold t ₃ or more times) are judged to have a "high degree of interest" (step S305).

  Moreover, even if no active operation is performed, it is determined that the viewer continues to browse the content area if the state in which the pointer remains within the content area continues to a certain extent. Is determined to be "medium interest" for the content area (step S307). On the other hand, if the time for which the pointer remains in the content area is short, it is difficult to recognize that the viewer is browsing the content area sufficiently, and it is determined as "low interest" (step S308).

  After performing the recognition degree determination process and the interest level determination process shown in FIG. 3 and FIG. 4 respectively, the determination unit 8 outputs the determination result to the measurement result database 6, and the measurement result database 6 stores the determination result. In addition, the determination unit 8 acquires the attribute information of the browser from the attribute database 7 and “can easily be recognized”, “not easy to recognize”, for each of the attributes (for example, men and women). One of “unrecognizable” is output as the determination result of “maximum interest degree”, “high interest degree”, “medium interest degree”, or “low interest degree” as the interest degree.

  In a more desirable mode, the determination unit 8 executes the determination process shown in FIGS. 3 and 4 for a plurality of browsing actions by a plurality of viewers and performs statistical processing based on the determination results of each. It is output as the judgment result of the recognition level and the interest level. In the present embodiment, the determination process is performed with the movement status of the pointer as an element. For example, when the position of the pointer changes due to a factor other than the conscious operation of the viewer, there is a risk that an erroneous determination result is obtained. is there. In order to prevent the influence of the erroneous determination due to the specific situation, it is preferable to perform the recognition degree determination and the interest degree determination for the specific content area many times.

  Next, the advantages of the browsing status determination apparatus according to the present embodiment will be described. First, when the browsing status determination apparatus according to the present embodiment determines, as the entire operation, the recognition level and the interest level of the viewer regarding the two web contents, it notifies the web content whose recognition level and the interest level are inferior. A correction process of the display mode is notified, and the determination processing is performed again with the corrected web content and the web content determined to be superior in the above determination as a comparison target. As this process is repeated, the browsing status determination apparatus according to the present embodiment has an advantage of being able to reveal a display mode more suitable for web content in terms of increasing the recognition level and interest level of the viewer.

  In addition, in order to receive the said advantage, it is not necessarily the necessity to implement the process of the content shown to FIG. 3, FIG. 4 about the recognition degree determination process and the interest degree determination process. For example, the above-described advantage can be obtained as a simple configuration that determines the superiority or inferiority of the web content by omitting the recognition level determination processing and comparing the number of active operations for the service application button included in the specific content area as the interest level determination processing. It is possible to enjoy.

In addition, the browsing situation determination apparatus according to the present embodiment determines whether or not the specific content area can be recognized in a short time by the viewer by the recognition degree determination process, and then the interest in the content area is determined. The degree is determined. For this reason, for example, when the number of clicks of the button arranged in the specific content area does not reach the target number, it may be because the motivation to press the button is low (eg, the service attractiveness is low), It is possible to determine whether the button is located in a place that is difficult to recognize in the first place.
(Application example 1)
As an application example of the browsing situation apparatus according to the present embodiment, it is also possible to output the display mode in the web content which is finally excellent in the recognition degree and the interest degree as a standard template. For example, when providing a service through web content, although the specific content of the web content varies depending on the service content, it is essential to install at least a service introduction column and a service application button, and these are displayed in any display mode Is important regardless of the service content. By creating and publishing a standard template relating to such a display mode, there is an advantage that other service providers can create web content for providing services that can be expected to have a high degree of recognition and interest from the beginning.
(Application example 2)
As another application example, it is conceivable to use the determination result obtained by the browsing situation device according to the present embodiment as a determination factor in a search service. In the current search service, not only whether or not the search keyword is included, but also a device such as displaying the one having a large number of linked links at the top is provided. In this application example 2, it is set such that the determination result regarding the recognition degree / interest degree obtained by the browsing situation apparatus according to the present embodiment is good is displayed at the top of the search result (more precisely, the search order) By using it as a factor to decide the), there is an advantage that it is possible to present excellent web content that is easy for the searcher to grasp the contents.

  The present invention is available in the field of service provision by web content published through the Internet.

1 content area detection unit 2 content area characteristic determination unit 3 pointer tracking unit 4 active motion detection unit 5 time measurement unit 6 measurement result database 7 attribute database 8 determination unit 9 notification unit

Claims (6)

It is provided with a judging means for judging the superiority or inferiority of at least one of the recognition degree and the interest degree of the viewer and notification means for comparing the two Web contents including the same contents and displayed in a visually different manner. A browsing status determination device,
The notification unit performs notification processing for notifying information prompting a correction of a display mode for web content determined to be inferior to the determination unit.
The determination means compares the web content whose display mode is corrected based on the notification by the notification means with the web content determined to be superior in the previous determination, and at least one of the recognition degree and the interest degree of the viewer Perform judgment processing to determine
The notification means and the determination means to repeat the notification processing and the determination processing a plurality of times,
First time measuring means for measuring the time during which the pointer stays within the specific content area of the web content;
Second time measuring means for measuring a time taken for the pointer to move into the specific content area after the specific content area is displayed;
Third, in a case where the specific content area includes a portion where an active operation can be performed by a viewer, the time taken from when the pointer moves into the specific content area to when the active operation is performed is measured. Time measurement means,
And further
The determination means compares the two web contents to determine the recognition degree and the interest degree of the browser, and determines the web contents based on the measurement results of the first time measurement means and the second time measurement means. Determine the degree of recognition of the viewer for the specific content area, determine the degree of interest of the viewer for the specific content area based on the measurement results of the first time measuring means and the third time measuring means, and determine the respective web contents A browsing situation determination device characterized by determining superiority and inferiority based on a result. It further comprises a fourth time measuring means for measuring the time taken for the position of the pointer to change after the specific content area is displayed, when the measurement result by the second time measuring means is 0 seconds. ,
The determination means determines the specification based on the measurement results of the first time measurement means, the second time measurement means, and the fourth time measurement means when the measurement result by the second time measurement means is 0 seconds. viewing condition determining apparatus according to claim 1, wherein determining the viewer's awareness to the content area. The determination means determines whether or not the measurement result of the first time measurement means and the pointer move within the specific content area when the specific content area does not include a portion where an active operation is possible by the viewer. The browsing condition determination apparatus according to claim 1 or 2 , wherein the degree of interest of the browser to the specific content area is determined based on the condition. The method includes a step of comparing two web contents including the same content and displayed in a visually different manner, and determining the superiority or inferiority of at least one of the recognition degree or the interest degree of the viewer and notifying the determination result. Is a method of determining the browsing status, and
In the notification step, notification processing for notifying information prompting a correction of a display mode is performed on the web content determined to be inferior to the determination step ;
In the determination step, the web content whose display mode is corrected based on the notification by the notification step is compared with the web content determined to be superior in the previous determination, and at least one of the recognition degree or the interest degree of the viewer Perform judgment processing to determine
The notification step and the determining step, to repeat successively the notification process and a plurality of times said determination processing,
A first time measuring step of measuring a time during which the pointer stays within the specific content area of the web content;
A second time measuring step of measuring a time taken for the pointer to move into the specific content area after the specific content area is displayed;
Third, in a case where the specific content area includes a portion where an active operation can be performed by a viewer, the time taken from when the pointer moves into the specific content area to when the active operation is performed is measured. Time measurement step,
Further include
In the determination step, when the two web contents are compared to determine the recognition degree and the interest degree of the browser, the respective web contents are measured based on the measurement results in the first time measurement step and the second time measurement step. The degree of recognition of the viewer for the specific content area is determined, and the degree of interest of the viewer for the specific content area is determined based on the measurement results in the first time measuring step and the third time measuring step. A browsing situation determination method characterized by determining superiority and inferiority based on a result. The method further includes a fourth time measuring step of measuring a time required for the position of the pointer to change after the specific content area is displayed when the measurement result in the second time measuring step is 0 seconds. ,
In the determination step, when the measurement result by the second time measurement step is 0 seconds, the specification based on the measurement results of the first time measurement step, the second time measurement step, and the fourth time measurement step 5. The browsing status judgment method according to claim 4 , wherein the recognition degree of the browser with respect to the content area is judged. In the determination step, when the specific content area does not include a portion where an active operation is possible by the viewer, whether or not the measurement result in the first time measurement step and the pointer move in the specific content area The method according to claim 4 or 5 , wherein the degree of interest of the viewer to the specific content area is determined on the basis of.