JP6282165B2 - Display control program, distribution device, terminal device, and display control method - Google Patents

Description

The present invention relates to a display control program, a distribution device, a terminal device, and a display control method .

  In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. For example, when an advertising space that is a display area for advertising content is arranged in a page, the terminal device acquires advertising content from the advertising distribution device for each advertising space, and displays the acquired advertising content in each advertising space. To do.

  In such advertisement distribution, in order to enhance the advertising effect, user information such as user preferences, sex, age, address, occupation, etc. of the terminal device is registered in advance, and advertisement contents corresponding to the user information are selectively distributed. Targeting distribution is performed (for example, refer to Patent Document 1). Thereby, appropriate advertising content can be displayed to the user of the terminal device.

JP 2006-120135 A

  However, in the conventional advertisement distribution, when a plurality of advertisement contents are displayed in a page, since the advertisement position is set in the page in advance, there is a possibility that the plurality of advertisement contents cannot be displayed appropriately. This is the same for content other than advertising content.

The present application has been made in view of the above, and an object thereof is to provide a display control program, a distribution device, a terminal device, and a display control method capable of appropriately displaying a plurality of contents.

Display control program according to the present application, an attribute relationship between the second content to be set in the first content and the page that is inserted into the page displayed in Table radical 113, and attribute relationship information stored in the storage unit based on a determination procedure for determining the insertion position to the pages of the first content from a plurality of locations within the page, and insertion procedure for inserting the first content to the decisions have been inserted position Is executed on the computer .

According to one aspect of the embodiment, it is possible to provide a display control program, a distribution device, a terminal device, and a display control method that can appropriately display a plurality of contents.

FIG. 1 is a diagram illustrating an example of a display control process according to the first embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing system according to the first embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the first embodiment. FIG. 4 is a diagram illustrating an example of the advertisement information table according to the first embodiment. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus according to the first embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the first embodiment. FIG. 7 is a diagram illustrating an example of a web page generated based on the web page information and the advertisement content information. FIG. 8 is a diagram illustrating an example of an attribute relationship table included in the control information. FIG. 9 is a diagram illustrating an example of a web page when the advertisement insertion position is the insertion position candidate P3. FIG. 10 is a diagram illustrating an example of a web page when the advertisement insertion position is the insertion position candidate P1. FIG. 11 is a diagram illustrating an example of a web page when the advertisement insertion position is the insertion position candidate P2. FIG. 12 is a diagram illustrating an example of an attribute relationship table in which an advertisement type relationship is set as an attribute relationship. FIG. 13 is a diagram for explaining an example of the flow of information processing by the terminal device. FIG. 14 is a diagram illustrating a configuration example of a terminal device according to the second embodiment. FIG. 15 is a diagram illustrating a configuration example of a distribution apparatus according to the third embodiment. FIG. 16 is a diagram illustrating a configuration example of a terminal device according to the third embodiment. FIG. 17 is a diagram illustrating a configuration example of a terminal device according to the fourth embodiment. FIG. 18 is a diagram illustrating an example of a hardware configuration of a computer that executes a program.

  Hereinafter, embodiments of a distribution device, a display control device, a display control method, and a display control program according to the present application will be described in detail with reference to the drawings. Note that the distribution device, the display control device, the display control method, and the display control program according to the present application are not limited by this embodiment.

[1. First Embodiment]
[1.1. Display control processing]
First, an example of the display control process according to the first embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a display control process according to the first embodiment. FIG. 1 shows that a terminal device (an example of a display control device) having a browser (for example, a web browser) causes a first advertisement content C1 (an example of a first content) and a second advertisement content C2 (an example of second content). An example is shown in which a part of a page W (for example, a web page) to be arranged is displayed in a display area of a browser. Hereinafter, an area displayed on the browser in the page W is referred to as a visible area VA.

  The first advertisement content C1 is, for example, a moving image advertisement inserted into the page W, and the second advertisement content C2 is, for example, a banner advertisement set in advance at a predetermined position on the page W.

  As shown in FIG. 1, the page W includes, for example, an article AR such as news and an advertising space D2. The article AR includes first to fourth portions AR1 to AR4. Each part AR1 to AR4 includes, for example, one or more sentences and one or more paragraphs in the sentence of the article AR. The article AR may include an image.

  In the example shown in FIG. 1, the vertical size of the page W is longer than the vertical size of the display area of the browser. For this reason, the area of the page W located within the display area of the browser is displayed, and the area of the page W located outside the display area of the browser is not displayed. The user of the terminal device can change the area located in the browser display area of the page W by, for example, a scroll operation.

  On the page W, the first advertisement content C1 is inserted in the article AR. The terminal device determines the attribute relationship between the first advertisement content C1 and the second advertisement content C2 (step S1), and determines the insertion position of the first advertisement content C1 based on the determination result (step S2). For example, as shown in FIG. 1, the insertion position of the first advertisement content C1 is selected from insertion position candidates P1 to P3 by the terminal device.

  Thus, since the terminal device determines the insertion position of the first advertisement content C1 based on the attribute relationship between the first advertisement content C1 and the second advertisement content C2, the first advertisement content C1 and the second advertisement are determined. The content C2 can be appropriately displayed.

  For example, as shown in FIG. 1, it is assumed that the advertising target attribute of the first advertising content C1 is “alcohol (beer)” and the advertising target attribute of the second advertising content C2 is “car”. “Car” and “alcohol (beer)” may be reminiscent of drunk driving, and the advertisement target attribute is not compatible. Therefore, if the first advertisement content C1 and the second advertisement content C2 are displayed in the visible area VA at the same time, there is a risk of giving an image that recommends drunk driving to the user of the terminal device.

  Therefore, in this case, the terminal device determines the insertion position candidate P3 that is distant from the display position of the second advertisement content C2 as the insertion position of the first advertisement content C1. Accordingly, it is possible to avoid the first advertisement content C1 and the second advertisement content C2 from being displayed in the visible area VA at the same time.

  Further, it is assumed that the advertisement target attribute of the first advertisement content C1 is “child seat” and the advertisement target attribute of the second advertisement content C2 is “car”. “Car” and “child seat” may be purchased at the same time, and the advertisement target attribute is compatible. Therefore, in this case, it is desirable to display the first advertisement content C1 and the second advertisement content C2 in the visible area VA as simultaneously as possible.

  Therefore, in this case, the terminal device determines the insertion position candidate P1 close to the display position of the second advertisement content C2 as the insertion position of the first advertisement content C1. As a result, the first advertisement content C1 and the second advertisement content C2 can be simultaneously displayed in the visible area VA.

  In the above description, the second advertisement content C2 has been described as an example of the second content. However, the second content is not limited to the second advertisement content C2. For example, a part of the article AR set on the page W may be the second content. The terminal device extracts and analyzes the attributes (hereinafter referred to as article attributes) of the respective parts AR1 to AR4 of the article, for example, by extracting feature words included in the respective parts AR1 to AR4.

  As a result of the analysis by the terminal device, for example, it is assumed that the first part AR1 is an article about “car” (article attribute is “car”), and the second to fourth parts AR2 to AR4 are not articles about “car”. Further, it is assumed that the advertisement target attribute of the first advertisement content C1 is “alcohol (beer)”. In this case, since the attribute of the first content is “alcohol (beer)” and the attribute of the second content is “car”, for example, the terminal device can insert position candidates away from the display position of the first part AR1. P3 is determined as the insertion position of the first advertisement content C1.

  In the above description, the first advertisement content C1 is described as an example of the first content. However, like the second content, the first content is not limited to the first advertisement content C1. For example, the first content may be video content such as news.

  Hereinafter, an example of a terminal device or the like that realizes the display control process described above will be described in detail. In the following example, the terminal device acquires a display control program (an example of control information) for controlling the display position of the first advertisement content C1, and performs the above-described display control process according to the control information.

[1.2. Configuration of information provision system]
Next, the configuration of the information providing system 1 according to the first embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information providing system 1 according to the first embodiment. As illustrated in FIG. 2, the information providing system 1 according to the first embodiment includes an advertising device 10, a distribution device 20, and a terminal device 30.

  The advertising device 10, the distribution device 20, and the terminal device 30 (an example of a display control device) are connected via a network N so that they can communicate with each other by wire or wirelessly. The network N is, for example, a WAN (Wide Area Network) such as the Internet. In the example shown in FIG. 2, one advertising device 10, one distribution device 20, and one terminal device 30 are shown, but any or all of these devices may be two or more.

  The advertising device 10 distributes the advertising content to the terminal device 30. For example, the advertising device 10 distributes the advertising content to the terminal device 30 when there is a request from the terminal device 30.

  The distribution device 20 distributes page (for example, web page) information to the terminal device 30 in response to a request from the terminal device 30. For example, the distribution device 20 includes a portal site, a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site, and a web blog. Deliver the page. Hereinafter, although the delivery apparatus 20 demonstrates as what transmits a web page as an example of a page, a page should just be displayed in the terminal device 30, for example, and is not limited to a web page.

  The web page information distributed by the distribution device 20 includes, for example, a file described in a markup language. The markup language is, for example, HTML (Hyper Text Markup Language) or XML (Extensible Markup Language). In the following description, it is assumed that the file described in the markup language is an HTML file. However, the file described in the markup language may be an XML file or other files.

  The terminal device 30 is a device having a communication function and a browser function, such as a personal computer, a smartphone, and a game machine. The terminal device 30 acquires web page information from the distribution device 20 via the network N based on the operation of the user of the terminal device 30 (hereinafter referred to as a terminal user), and the web corresponding to the web page information. The page image is displayed on the display unit.

  The information on the web page includes the URL of the advertising device 10 as an information acquisition command, and the terminal device 30 accesses the advertising device 10 based on the information acquisition command and acquires advertising content from the advertising device 10. .

  Hereinafter, each configuration example will be described in the order of the advertising device 10, the distribution device 20, and the terminal device 30.

[1.3. Configuration Example of Advertising Device 10]
FIG. 3 is a diagram illustrating a configuration example of the advertising device 10 according to the first embodiment. As illustrated in FIG. 3, the advertising device 10 includes a communication unit 11, a storage unit 12, and a control unit 13.

  The communication unit 11 is realized by, for example, a NIC (Network Interface Card). The communication unit 11 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the distribution device 20 and the terminal device 30.

  The storage unit 12 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

  The storage unit 12 stores advertisement information and various information related to the advertisement content. FIG. 4 is a diagram illustrating an example of the advertisement information table stored in the storage unit 12. The advertisement information table shown in FIG. 4 includes information of “advertisement ID”, “advertisement content”, and “advertisement attribute”, and these pieces of information are associated with each other.

  “Advertisement ID” is identification information assigned to each advertisement content. “Advertising content” is advertising content to be distributed, and is information such as text advertisements, still image advertisements, video advertisements, animation advertisements, banner advertisements, and the like. The advertisement content includes not only image materials and program codes for displaying advertisements but also link information for acquiring these image materials and program codes.

  The “advertisement attribute” includes information of “advertisement type”, “target type”, “target company”, and “competitor company”. “Advertising type” is information indicating the type of advertising content, and includes, for example, a banner, a moving image, a still image, an animation, and text. For example, the advertisement content with the advertisement ID “O1” is a banner advertisement, and the advertisement content with the advertisement ID “O2” is a video advertisement.

  “Target type” is information indicating an advertising target by the advertising content. For example, the target type of the advertisement ID “O1” is “B1”, and the target type of the advertisement ID “O2” is “B2”. “B1” is a code indicating an automobile, and “B2” is a code indicating liquor.

  “Target company” is information indicating a business that provides a product or service to be advertised. For example, the target company of the advertisement ID “O1” is “A10”, and the target company of the advertisement ID “O2” is “A20”. “A10” is identification information of a business that provides an advertisement target product or service corresponding to the advertisement ID “O1”, and “A20” indicates an advertisement target product or service corresponding to the advertisement ID “O2”. It is the identification information of the provider to be provided.

  The “competitor” is information indicating a business that competes with the business that provides the product or service to be advertised. For example, the competitors with the advertisement ID “O1” are “A11” and “A12”, and the competitors with the advertisement ID “O2” are “A23”. “A11”, “A12”, and “A23” are identification information of competing businesses.

  Returning to FIG. 3, the description will be continued. The control unit 13 is realized, for example, by executing various programs stored in a storage device inside the control unit 13 using the RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. The The control unit 13 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 13 includes a reception unit 14 and a distribution unit 15, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 13 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 13 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The accepting unit 14 accepts an advertisement acquisition request from the terminal device 30. For example, the reception unit 14 receives an HTTP request as an advertisement acquisition request. When the receiving unit 14 receives the advertisement acquisition request, the distribution unit 15 reads out the advertisement content corresponding to the advertisement acquisition request and the advertisement attribute corresponding to the advertisement content from the storage unit 12, and uses the read information as the advertisement. It transmits to the terminal device 30 as information.

  In addition, the memory | storage part 12 can also memorize | store a terminal user's identification information and attribute information (for example, a terminal user's preference, sex, age, address, occupation, etc.). For example, when the terminal acquisition identification information is included in the advertisement acquisition request, the reception unit 14 distributes the advertisement content according to the attribute information of the terminal user from the advertisement content stored in the storage unit 12. To be determined as advertising content. The terminal user identification information is, for example, information included in an HTTP cookie (HyperText Transfer Protocol Cookie), but may be a login ID to the distribution device 20.

[1.4. Configuration Example of Distribution Device 20]
FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus 20 according to the first embodiment. As illustrated in FIG. 5, the distribution device 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by a NIC or the like, for example. The communication unit 21 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertising device 10 and the terminal device 30.

  The storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 22 stores web page information. The storage unit 22 stores information on web pages to be provided to the terminal device 30. The information on the web page is, for example, information on an HTML file, a still image or a moving image constituting the web page.

  The web page information includes a display control program for causing the terminal device 30 to execute display control processing. Such a display control program is described in a script language such as JavaScript (registered trademark). The display control program may be an applet such as a Java (registered trademark) applet. The display control program may be described in an HTML file.

  In addition, this display control program can also be memorize | stored in the memory | storage part 12 of the advertising apparatus 10, for example. In this case, the control unit 13 of the advertising device 10 reads out the advertising content and the display control program from the storage unit 12 and distributes the advertising content and the display control program to the terminal device 30 when, for example, an advertising content acquisition request is received from the terminal device 30. You can also.

  The control unit 23 is realized, for example, by executing various programs stored in a storage device inside the control unit 23 using the RAM as a work area by a CPU, an MPU, or the like. The control unit 23 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 5, the control unit 23 includes a reception unit 24 and a distribution unit 25, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The receiving unit 24 receives a page acquisition request from the terminal device 30. For example, the reception unit 24 receives an HTTP request as a page acquisition request. When the page acquisition request is received by the reception unit 24, the distribution unit 25 distributes information on the web page corresponding to the page acquisition request to the terminal device 30.

[1.5. Configuration example of terminal device 30]
FIG. 6 is a diagram illustrating a configuration example of the terminal device 30 according to the first embodiment. As illustrated in FIG. 6, the terminal device 30 includes a communication unit 31, a display unit 32, an input unit 33, a storage unit 34, and a control unit 35. The communication unit 31 is a communication interface for communicating with the advertising device 10 and the distribution device 20 via the network N, and is, for example, an interface such as a NIC.

  The display unit 32 is, for example, an LCD (Liquid Crystal Display) or an organic EL display. The display unit 32 may be a touch panel display. In this case, the terminal user can perform a scroll operation of the web page displayed on the display unit 32 by operating the screen of the display unit 32 with a finger or the like.

  The input unit 33 includes a keyboard including keys for entering characters, numbers, and spaces, an enter key, an arrow key, and a power button. Further, when the display unit 32 is a touch panel display, a part of the display unit 32 functions as the input unit 33.

  The storage unit 34 is, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 34 stores various programs and setting data. Examples of programs stored in the storage unit 34 include an OS (Operating System), a browser program, and a display control program. The storage unit 34 also stores other information acquired from the advertising device 10 and the distribution device 20.

  The control unit 35 is realized by an integrated circuit such as an ASIC or FPGA, for example. In addition, the control unit 35 realizes or executes information processing functions and operations described later by executing a program stored in the storage unit 34 by using an internal RAM (not shown) as a work area by a CPU, an MPU, or the like, for example. To do.

  The control unit 35 executes a program stored in the storage unit 34 to obtain a request unit 41, a reception unit 42, a display processing unit 43, a visible region acquisition unit 44, and attribute information acquisition, as shown in FIG. Functions as the unit 45 and the insertion position determination unit 46.

  For example, the control unit 35 functions as the request unit 41, the reception unit 42, and the display processing unit 43 by executing a browser program stored in the storage unit 34. Further, the control unit 35 executes the display control program stored in the storage unit 34, so that the visible region acquisition unit 44, the attribute information acquisition unit 45, the insertion position determination unit 46, and the insertion unit 49 of the display processing unit 43. Function as. The configuration of the control unit 35 is not limited to this configuration, and may be another configuration as long as the configuration performs information processing to be described later.

[1.5.1. Request unit 41]
The request unit 41 transmits a page acquisition request to the distribution device 20 in accordance with an operation (hereinafter referred to as a user operation) on the input unit 33 by the terminal user. Further, the request unit 41 transmits an advertisement acquisition request to the advertising device 10 when the advertisement acquisition command is included in the information of the web page received by the reception unit 42.

[1.5.2. Reception unit 42]
The reception unit 42 receives web page information and advertisement information, and stores the received information in the storage unit 34. For example, the reception unit 42 receives information on the web page including the advertisement display area from the distribution device 20 that has responded to the page acquisition request transmitted by the request unit 41 and stores the information in the storage unit 34. In addition, when the web page information (for example, an HTML file) includes an advertisement acquisition command, the reception unit 42 instructs the request unit 41 to transmit an advertisement acquisition request, and the advertisement is received in response to the advertisement acquisition request. The advertisement information transmitted from the device 10 is received.

[1.5.3. Display processing unit 43]
The display processing unit 43 generates image information to be displayed in the display area of the browser based on the web page information and advertisement information stored in the storage unit 34, and outputs the generated image information to the display unit 32. . Thereby, an image of the web page (hereinafter referred to as a page image) is displayed on the display unit 32. When the display area of the display unit 32 does not include the entire display area 71 of the browser, the display processing unit 43 includes, for example, a page image of an area included in the display area of the display unit 32 in the display area 71. It is displayed on the display unit 32.

  FIG. 7 is a diagram illustrating an example of a web page generated based on the web page information and the advertisement information stored in the storage unit 34. As shown in FIG. 7, a part of the web page 70 is displayed as a page image in the display area 71 of the browser. Here, a description will be given assuming that the area displayed in the browser display area 71 of the web page 70 is the above-described visible area VA.

  In the following, the coordinate system in the display area 71 is described as a display coordinate system, and the coordinates in the display coordinate system are described as G (X, Y). Further, the coordinate system in the web page 70 is described as a web page coordinate system, and the coordinates in the web page coordinate system are described as W (X, Y).

  The web page 70 includes a second content area 80 and an article area 81. The article area 81 includes a plurality of sentence areas 82A to 82D, and sentences of articles such as news are divided and arranged in the sentence areas 82A to 82D. The article is divided, for example, in a predetermined number of sentences or in a predetermined number of paragraphs. In the second content area 80, the second advertisement content is arranged. Note that the article region 81 may include an image or the like.

  For example, the display processing unit 43 calculates the XY coordinates of the upper left origin of the display area 71 in the web page 70 (hereinafter referred to as the upper left origin coordinates). The upper left origin coordinate is W (0, 0) at the time of initial display on the display area 71 of the web page 70, and the display processing unit 43 obtains the origin coordinate according to the subsequent scroll amount. The display processing unit 43 calculates the scroll amount according to the operation amount of the terminal user to the input unit 33. The display processing unit 43 can also calculate the scroll speed from the scroll amount per time.

  The display processing unit 43 calculates the XY coordinates of the lower right origin of the display area 71 in the web page 70 (hereinafter referred to as the lower right origin coordinates) based on the upper left origin coordinates and the size of the display area 71. To do. When the size of the display area 71 is 640 × 480, the lower right origin coordinate is W (640, 480) at the time of initial display on the display area 71 of the web page 70, and the display processing unit 43 The origin coordinates are obtained according to the scroll amount.

  For example, when the size of the display area 71 is 640 × 480, the size of the web page 70 is 640 × 2000, and the scroll amount in the Y direction is 400, the display processing unit 43 sets W (0,400) to the upper left origin. Coordinates are set, and W (640, 880) is set as the lower right origin coordinate.

  The display processing unit 43 acquires information necessary for generating a page image of an area corresponding to the display area 71 in the web page 70 from the storage unit 34. For example, in the state shown in FIG. 7, the display processing unit 43 acquires the text information of the text area 82A, the partial text information of the text area 82B, and the information of the second advertisement content from the storage unit 34, respectively. Thus, the text area 82A, the text area 82B, and an image of the second advertisement content are generated.

  The display processing unit 43 includes an insertion unit 49. The insertion unit 49 will be described later for convenience and will be described together with the insertion position determination unit 46.

[1.5.4. Visible region acquisition unit 44]
The visible region acquisition unit 44 acquires information on the origin coordinates (upper left origin coordinates and lower right origin coordinates) calculated by the display processing unit 43 from the display processing unit 43. The visible area acquisition unit 44 notifies the insertion position determination unit 46 of the acquired information. The visible region acquisition unit 44 can also acquire information on one of the origin coordinates and the size of the display region 71 and notify the insertion position determination unit 46 of the information.

[1.5.5. Attribute information acquisition unit 45]
The attribute information acquisition unit 45 acquires the attribute information of the first advertisement content and the attribute information of the second advertisement content from the advertisement information stored in the storage unit 34.

[1.5.6. Insertion position determination unit 46]
The insertion position determination unit 46 performs processing for inserting the first advertisement content into the web page 70 based on the information acquired from the storage unit 34, the visible region acquisition unit 44, and the attribute information acquisition unit 45.

  The insertion position determination unit 46 inserts the first advertisement content into the web page 70 based on the attribute relationship between the first advertisement content and the second advertisement content set in the web page 70 (hereinafter, the advertisement insertion position). To be described). For example, the insertion position determination unit 46 determines the advertisement insertion position when starting display of the page image in the display area 71.

  For example, the insertion position determination unit 46 determines the advertisement insertion position based on the attribute information of the first advertisement content and the attribute information of the second advertisement content acquired by the attribute information acquisition unit 45 and the attribute relationship table. FIG. 8 is a diagram illustrating an example of an attribute relationship table included in the control information stored in the storage unit 34.

  The attribute relation table shown in FIG. 8 includes information of “attribute information of the first advertisement content” and “attribute information of the second advertisement content”, and these pieces of information are associated with each other. “Attribute information of the first advertisement content” is attribute information of the first advertisement content. The “attribute information of the second advertisement content” is attribute information that is not compatible with the attribute information that is compatible with the attribute information of the first advertisement content among the attribute information of the second advertisement content.

  For example, assume that the attribute relationship table is in the state shown in FIG. In this case, if the attribute information of the first advertisement content is “B1 (automobile)”, the attribute information with good compatibility among the attribute information of the second advertisement content is “B3 (finance)”, and the attribute information with poor compatibility Is “B2 (sake)”. If the attribute information of the first advertisement content is “B2 (alcohol)”, the attribute information with good compatibility among the attribute information of the second advertisement content is “B10 (cigarette)”, and the attribute information with poor compatibility is “B1 (automobile)” and “B5 (learning school)”.

  The insertion position determination unit 46 determines an advertisement insertion position from preset insertion position candidates P1 to P3 based on the attribute relationship between the first advertisement content and the second advertisement content. Then, the insertion position determination unit 46 requests the display processing unit 43 to insert the first advertisement content at the advertisement insertion position.

  For example, the insertion position determination unit 46 outputs an insertion request including information on the determined advertisement insertion position and information on the first advertisement content to the display processing unit 43. Note that the information on the first advertisement content includes, for example, size information on the first advertisement content.

  The insertion unit 49 of the display processing unit 43 inserts the first content region 83 (see FIG. 9) into the web page 70 based on the insertion request from the insertion position determination unit 46. For example, the insertion unit 49 calculates the size and position of the area to be inserted from the advertisement insertion position and the size information of the first advertisement content, and inserts the first content area 83 into the web page 70.

  For example, the upper right origin coordinate of the advertisement insertion position is W (100, 500), the size of the first advertisement content is 80 × 30, and the size of the web page 70 is 640 × 2000. In this case, the insertion part 49 forms the first content region 83 in the range of W (100 to 180, 500 to 530). Moreover, the insertion part 49 moves the area | region which is W (0-640,500-2000) to W (0-640,530-3030).

  As described above, the insertion unit 49 of the display processing unit 43 inserts the first content region 83 into the web page 70 in response to a request from the insertion position determination unit 46. For example, when the first content area 83 is included in the display area 71, the display processing unit 43 inserts the first advertisement content into the first content area 83.

  Here, the advertisement insertion position determination process by the insertion position determination unit 46 will be described in detail. For example, if the attribute information of the second advertisement content displayed in the second content area 80 is not compatible with the attribute information of the first advertisement content, the insertion position determination unit 46 sets the insertion position candidate P3 as the advertisement insertion position. Thereby, advertising content with bad compatibility will be arrange | positioned away, and it can suppress that the advertising effect of each advertising content reduces.

  FIG. 9 is a diagram illustrating an example of the web page 70 when the advertisement insertion position is the insertion position candidate P3 (see FIG. 7). As shown in FIG. 9, when the advertisement insertion position is the insertion position candidate P3, the first content area 83 is formed in the insertion position candidate P3, and the first advertisement content is arranged in the first content area 83. For this reason, the first content area 83 and the second content area 80 are located away from each other and are not arranged in the same display area 71.

  Further, since the text areas 82A to 82C are continuous, the terminal user who has seen the first advertisement content sees the second advertisement content after reading the continuous text areas 82A to 82C. Therefore, since the terminal user sees the second advertising content after the impression of the first advertising content has faded, the influence of the advertising content on the terminal user can be suppressed, and thereby the advertising effect of each advertising content can be reduced. Can be suppressed.

  On the other hand, for example, if the attribute information of the second advertisement content is compatible with the attribute information of the first advertisement content, the insertion position determination unit 46 sets the insertion position candidate P1 as the advertisement insertion position. Thereby, advertisement contents with good compatibility are arranged close to each other, and the advertisement effect of the advertisement contents can be enhanced by a synergistic effect.

  FIG. 10 is a diagram illustrating an example of the web page 70 when the advertisement insertion position is the insertion position candidate P1 (see FIG. 7). As shown in FIG. 10, when the advertisement insertion position is the insertion position candidate P1, the first content area 83 is formed in the insertion position candidate P1, and the first advertisement content is arranged in the first content area 83. Therefore, the first content area 83 and the second content area 80 are adjacent to each other and are arranged in the same display area 71.

  In addition, for example, when the attribute information of the second advertisement content is not compatible or bad with the attribute information of the first advertisement content, the insertion position determination unit 46 sets the insertion position candidate P2 as the advertisement insertion position. Accordingly, the advertisement contents can be appropriately separated from each other, the advertisement contents are not emphasized with respect to the article, and the readability of the article and the advertisement display can be performed in a balanced manner.

  FIG. 11 is a diagram illustrating an example of the web page 70 when the advertisement insertion position is the insertion position candidate P2 (see FIG. 7). As shown in FIG. 11, when the advertisement insertion position is the insertion position candidate P2, the first content area 83 is formed in the insertion position candidate P2, and the first advertisement content is arranged in the first content area 83. For this reason, the first content area 83 and the second content area 80 are spaced apart from each other so that they are not arranged in the same display area 71, and the sentence areas 82A and 82B are continuous. Will improve.

  As described above, the insertion position determination unit 46 determines the advertisement insertion position based on the attribute relationship between the first advertisement content and the second advertisement content set in the web page 70. Therefore, the first advertisement content can be inserted at an appropriate position with respect to the second advertisement content.

  In addition, since the first advertisement content is inserted into the article of the web page 70, the terminal user can recognize the first advertisement content while reading the article, so that the advertising effect of the first advertisement content can be enhanced.

  Note that the insertion position determination unit 46 determines the advertisement insertion position by dividing into the other three in the attribute relationship between the first advertisement content and the second advertisement content. The method for determining the insertion position is not limited to such a method.

  For example, the insertion position determination unit 46 may determine the advertisement insertion position only in one of the cases where the compatibility between the first advertisement content and the second advertisement content is not good and the case where the compatibility is good and the other. it can.

  The attribute relationship table is not limited to that shown in FIG. For example, in the attribute relationship table, the attribute information of the second advertisement content may be divided into four or more stages according to the degree of compatibility. In this case, the insertion position determination unit 46 determines the advertisement insertion position according to the degree of compatibility. decide.

  The attribute relationship table sets the relationship of the target type as the attribute relationship, but the attribute relationship table can also set the relationship of the advertisement type as the attribute relationship. FIG. 12 is a diagram illustrating an example of an attribute relationship table in which an advertisement type relationship is set as an attribute relationship.

  In the attribute relationship table shown in FIG. 12, if the advertisement type of the first advertisement content is “banner”, the advertisement type having good compatibility among the advertisement types of the second advertisement content is “moving image”. Further, if the advertisement type of the first advertisement content is “moving image”, the advertisement type having a good compatibility among the advertisement types of the second advertisement content is “banner”, and the advertisement type having a bad compatibility is “moving image”.

  The insertion position determination unit 46 determines the advertisement insertion position according to the relationship of the advertisement type between the first advertisement content and the second advertisement content based on the attribute relationship table, as in the case where the attribute relationship is the relationship of the target type. To do. Thereby, the advertisement insertion position can be determined according to the compatibility of the advertisement type.

  In the attribute relationship table, the attribute information of the second advertisement content is set as the attribute relationship based on the compatibility relationship of the attribute information. However, the compatibility relationship is an example, and the attribute relationship is a relationship based on other criteria. There may be. The attribute relationship table can also set information such as the display size and color of the advertisement content instead of the target type and the advertisement type as the attribute information.

  Further, the insertion position determination unit 46 can determine the advertisement insertion position based on whether or not there is a competitive relationship as the attribute relationship between the first advertisement content and the second advertisement content. For example, when the first advertisement content and the second advertisement content are advertisement contents of a target company that are in a competitive relationship with each other, the advertisement insertion position is set as, for example, an insertion position candidate P3. Thereby, it is possible to appropriately consider the intention of the advertiser who dislikes the posting of the advertising content on the same web page 70 as the competitor, and it is possible to promote the submission from the advertiser.

  In this case, the insertion position determination unit 46, for example, based on the target company information or competitor information included in the attribute information of the advertising content, the first advertising content and the second advertising content are in a competitive relationship with each other. It is determined whether the content is advertising content.

  For example, it is assumed that the first advertisement content is the advertisement content with the advertisement ID “O1” and the second advertisement content is the advertisement ID “O3”. In this case, the target company of the first advertisement content is “A10”, the competitors are “A11, A12”, the target company of the second advertisement content is “A11”, and the competitors are “A10, A12”. Therefore, in this case, the insertion position determination unit 46 determines that the first advertisement content and the second advertisement content are advertisement contents of the target company that are in a competitive relationship with each other.

  In the above-described example, the insertion position determination unit 46 determines the advertisement insertion position based on the attribute relationship table, but determines the advertisement insertion position based on the attribute relationship between the first advertisement content and the second advertisement content. If possible, the attribute relationship table need not be used.

  For example, the insertion position determination unit 46 inquires an attribute relationship between the first advertisement content and the second advertisement content with respect to an external device (for example, the advertisement device 10 or the distribution device 20), and performs an advertisement based on the inquiry result. The insertion position can also be determined. In this case, in response to the inquiry from the terminal device 30, the control unit of the external device provides information on the attribute relationship (for example, good compatibility, bad compatibility) between the first advertisement content and the second advertisement content. Send to.

  The insertion position determination unit 46 can also send the attribute information of the first advertisement content and the attribute information of the second advertisement content to the distribution device 20 and inquire about the attribute relationship between the first advertisement content and the second advertisement content. . In this case, the control unit of the external device determines the attribute relationship between the first advertisement content and the second advertisement content (for example, good compatibility, bad compatibility, etc.) based on the attribute information transmitted from the terminal device 30. The attribute-related information is transmitted to the terminal device 30.

  The attribute information of the first advertisement content may include information for determining the attribute relationship between the first advertisement content and the second advertisement content. For example, the attribute information of the first advertisement content can include a part of information of the attribute relationship table (for example, the attribute information of the first advertisement content having good compatibility and the attribute information of the first advertisement content having poor compatibility). .

  In the example described above, the insertion position determination unit 46 determines the advertisement insertion position based on the attribute relationship of the advertisement content, but can also determine the advertisement insertion position in consideration of the scroll speed. In this case, for example, the insertion position determination unit 46 may determine the advertisement insertion position immediately before the display of the page image in the display area 71 is located in any of the insertion position candidates P1 to P3 in the display area 71. it can.

  The insertion position determination unit 46 performs adjustment to shift the advertisement insertion position determined based on the attribute relationship of the advertisement content to the adjacent insertion position candidates according to the scroll speed. For example, when the scroll speed is equal to or higher than a predetermined value, the insertion position determination unit 46 performs adjustment to shift the advertisement insertion position determined based on the attribute relationship of the advertisement content to the lower insertion position candidate or the upper insertion position candidate.

  For example, if the first advertisement content and the second advertisement content are not compatible with each other, the insertion position determination unit 46 determines the advertisement determined based on the attribute relationship of the advertisement content if the scroll direction is lower and the scroll speed is equal to or higher than a predetermined value. The insertion position is shifted to the lower insertion position candidate by the amount corresponding to the scroll speed. Thereby, the timing which displays a 1st advertisement content in the display area 71, and the timing which displays a 2nd advertisement content in the display area 71 can be shifted appropriately.

  In the above example, the second advertisement content is described as an example of the second content. However, a part of the article region 81 set in the web page 70 may be the second content. In this case, the insertion position determination unit 46 extracts and analyzes the feature words included in the sentence regions 82A to 82D of the article region 81, and determines the article attributes of the sentence regions 82A to 82D from the feature words.

  When some or all of the article attributes of the analyzed sentence areas 82A to 82D are different, the insertion position determination unit 46 can set part or all of the sentence areas having different article attributes as the second content.

  For example, when the article attribute of the sentence areas 82A and 82B is “car” and the article attribute of the sentence areas 82C and 82D is “finance”, only the sentence areas 82A and 82B may be set as the second content. , 82D may be used as the second content. In addition, the text areas 82A and 82B and the text areas 82C and 82D can each be the second content.

  As in the case of the second advertisement content C2, the insertion position determination unit 46 can determine the advertisement insertion position based on the attribute relationship with the first advertisement content with the text region as the second content. When the text regions 82A and 82B and the text regions 82C and 82D are respectively used as the second content, the insertion position determination unit 46 inserts the advertisement based on the attribute relationship between the second content and the first advertising content. The position can be determined.

  In the above example, the area displayed in the browser display area 71 of the web page 70 has been described as the visible area VA. However, for example, a part of the browser display area 71 deviates from the display area of the display unit 32. The visible area VA is an area (hereinafter referred to as an overlapping display area) displayed in the area where the display area of the display unit 32 and the display area 71 of the browser overlap in the web page 70. Also good.

  In this case, the display processing unit 43 calculates the coordinates of the overlapping display region and notifies the visible region acquiring unit 44 of information on the coordinates of the overlapping display region. The visible region acquisition unit 44 acquires information on the coordinates of the overlapping display region and notifies the insertion position determination unit 46 of the information. For example, if the attribute information of the second advertisement content is not compatible with the attribute information of the first advertisement content, the insertion position determination unit 46 sets the first content area 83 and the second content area 80 to the same overlapping display area. It can be prevented from being displayed. In addition, for example, if the attribute information of the second advertisement content is compatible with the attribute information of the first advertisement content, the insertion position determination unit 46 displays the same overlapping display of the first content area 83 and the second content area 80. It can be displayed in the area.

[1.6. Processing flow of terminal device 30]
Next, an example of an information processing procedure by the terminal device 30 will be described. FIG. 13 is a diagram for explaining an example of a flow of information processing by the terminal device 30. The information processing illustrated in FIG. 13 is repeatedly executed by the control unit 35 of the terminal device 30.

  As illustrated in FIG. 13, the control unit 35 acquires web page information (for example, an HTML file) from the distribution device 20 (step S <b> 11), and determines whether there is an advertisement request command in the web page information. (Step S12).

  When the web page information includes an advertisement request command (step S12; Yes), the control unit 35 acquires advertisement content corresponding to the advertisement request command from the advertising device 10 (step S13). The control unit 35 determines whether information on the first advertisement content and the second advertisement content has been acquired (step S14).

  When the information about the first advertisement content and the second advertisement content is acquired (step S14; Yes), the control unit 35 inserts the first advertisement content based on the attribute relationship between the first advertisement content and the second advertisement content. The position is determined (step S15).

  When the process of step S15 is completed, when there is no advertisement command request (step S12; No), or when the first advertisement content and the second advertisement content are not acquired (step S14; No), the control unit 35 A page image to be displayed in the display area 71 is generated (step S16). The control unit 35 displays the generated page image on the display unit 32 (step S17).

[2. Second Embodiment]
Next, an information providing system according to the second embodiment will be described. In the information providing system 1 according to the first embodiment, insertion position candidates are set in advance, whereas in the information providing system according to the second embodiment, an insertion position candidate is set by analyzing an article. It is different in point. Since the second embodiment has the same configuration as the information providing system 1 according to the first embodiment except that the display control program is partially different from the first embodiment, a terminal is described below. The configuration of the device will be described, and the same elements as those of the terminal device 30 according to the first embodiment will be denoted by the same reference numerals, and description thereof will be omitted as appropriate.

  FIG. 14 is a diagram illustrating a configuration of a terminal device of the information providing system according to the second embodiment. As illustrated in FIG. 14, the terminal device 30A according to the second embodiment includes a communication unit 31, a display unit 32, an input unit 33, a storage unit 34, and a control unit 35A.

  The control unit 35A functions as the request unit 41, the reception unit 42, and the display processing unit 43 by executing the browser program stored in the storage unit 34. In addition, the control unit 35A executes the display control program stored in the storage unit 34, whereby the visible region acquisition unit 44, the attribute information acquisition unit 45, the insertion position determination unit 46A, the candidate setting unit 48A, and the display processing unit. 43 functions as an insertion portion 49. Note that the configuration of the control unit 35A is not limited to this configuration, and may be another configuration as long as it performs information processing described later.

  Candidate setting unit 48 </ b> A sets candidates for the insertion position of the first advertisement content based on the articles included in web page 70. The candidate setting unit 48A determines the sentence or paragraph of the article, and sets a candidate for the insertion position of the first advertisement content based on the number of sentences or the number of characters in the paragraph.

  For example, the candidate setting unit 48A delimits sentences or paragraphs for each predetermined number of characters, and sets insertion position candidates for each delimiter. The insertion position determination unit 46A determines an advertisement insertion position from the insertion position candidates set by the candidate setting unit 48A. Thereby, since the terminal user can insert the advertisement content after reading the content of the article to a certain extent, the discomfort of the terminal user with respect to the advertisement content can be suppressed. Note that the advertisement insertion position determination process by the insertion position determination unit 46A is the same as that of the insertion position determination unit 46.

  Further, based on the information notified from the visible area acquisition unit 44 and the size information of the first advertisement content, the candidate setting unit 48A can simultaneously display the first advertisement content and the second advertisement content in the visible area VA, for example. The possible insertion positions are set as insertion position candidates P1, and the insertion positions where the first advertisement content and the second advertisement content are not simultaneously displayed in the visible area VA are set as insertion position candidates P2 and P3.

  As described above, since the terminal device 30A according to the second embodiment sets candidates for the insertion position of the first advertisement content based on the articles included in the web page 70, the first information is previously stored in the information on the web page 70. There is no need to set candidates for the insertion position of the advertisement content. Therefore, it is possible to easily insert the first advertisement content for various pages.

  Note that the candidate setting unit 48A sets candidates for the insertion position of the first advertisement content based on the size of the second content area 80 and other images, the character size of the article, the character spacing, the line spacing, and the like. Can do.

  The candidate setting unit 48 determines a region where the topic is switched from the feature words included in each sentence of the article region 81 set in the web page 70, and sets a candidate for the insertion position of the first content for each region. You can also.

[3. Third Embodiment]
Next, an information providing system according to the third embodiment will be described. In the information providing systems according to the first and second embodiments, the terminal devices 30 and 30A determine the insertion position of the first advertisement content into the web page 70, while the information according to the third embodiment. In the providing system, the distribution device determines the insertion position of the first advertisement content on the web page 70. Hereinafter, configurations of the distribution device and the terminal device will be described, and the same elements as those of the distribution device 20 and the terminal device 30 according to the first embodiment will be denoted by the same reference numerals, and description thereof will be appropriately omitted. An advertising device according to the third embodiment is the same as the advertising device 10 according to the first embodiment, and a description thereof will be omitted.

  FIG. 15 is a diagram illustrating a configuration example of a distribution device 20B according to the third embodiment. As illustrated in FIG. 15, the distribution device 20B includes a communication unit 21, a storage unit 22, and a control unit 23B. The control unit 23B includes a reception unit 24, a distribution unit 25B, a first acquisition unit 26B, a second acquisition unit 27B, and an insertion position determination unit 28B.

  The first acquisition unit 26 </ b> B acquires the attribute information of the first advertisement content inserted into the web page 70. Such attribute information is acquired from, for example, a terminal device 30B described later. The second acquisition unit 27B acquires the attribute information of the second advertisement content set in the web page 70. Such attribute information is acquired from, for example, a terminal device 30B described later.

  The insertion position determination unit 28B determines the insertion position of the first advertisement content on the web page 70 based on the attribute information of the first advertisement content and the attribute information of the second advertisement content. The process of determining the insertion position of the first advertisement content on the web page 70 is the same process as the insertion position determination unit 46 according to the first and second embodiments, and a description thereof is omitted.

  When the receiving unit 24 receives a page acquisition request, the distributing unit 25B distributes information on the web page 70 corresponding to the page acquisition request to the terminal device 30B, and inserts the first advertisement content into the web page 70. The position information is distributed to the terminal device 30B.

  FIG. 16 is a diagram illustrating a configuration example of a terminal device 30B according to the third embodiment. As illustrated in FIG. 16, the terminal device 30B includes a communication unit 31, a display unit 32, an input unit 33, a storage unit 34, and a control unit 35B. The control unit 35B includes a request unit 41B, a reception unit 42B, and a display processing unit 43B.

  The request unit 41B transmits a page acquisition request to the distribution device 20B according to the user operation. Further, the request unit 41B transmits an advertisement acquisition request to the advertising device 10 when the advertisement acquisition command is included in the information of the web page 70 received by the reception unit 42B. Further, the request unit 41B transmits the attribute information of the first advertisement content and the attribute information of the second advertisement content received by the receiving unit 42B in response to the advertisement acquisition request to the distribution device 20B.

  The accepting unit 42B accepts the information on the web page 70, the information on the advertisement content, and the information on the insertion position of the first advertisement content, and stores the accepted information in the storage unit 34. Information on the insertion position of the first advertisement content is transmitted from the advertisement apparatus 10 in response to transmission of the attribute information of the first advertisement content and the attribute information of the second advertisement content.

  The display processing unit 43B generates image information to be displayed in the display area of the browser based on the web page 70 information, the advertisement content information, and the first advertisement content insertion position information stored in the storage unit 34. The generated image information is output to the display unit 32. The insertion unit 49 of the display processing unit 43B inserts the first content area 83 into the web page 70 based on the information on the insertion position of the first advertisement content.

  As described above, in the information providing system according to the third embodiment, the distribution position of the first advertisement content in the web page 70 is determined in the distribution device 20B. Therefore, compared with the case where the terminal device 30B determines the insertion position of the first advertisement content in the web page 70, the load on the terminal device 30B can be reduced.

  Note that the control unit 23B of the distribution device 20B described above performs the determination until the insertion position of the first advertisement content, but inserts the first content region 83 into the web page 70 based on the insertion position of the first advertisement content. You can also. That is, the control unit 23B can perform the same processing as that of the insertion unit 49. In this case, the insertion unit 49 is not used in the terminal device 30B.

  Further, the distribution device 20B described above may acquire the attribute information of the first advertisement content and the attribute information of the second advertisement content from the advertisement device 10. In this case, the advertising device 10 transmits the attribute information of the first advertisement content and the attribute information of the second advertisement content distributed to the terminal device 30B to the distribution device 20B.

[4. Fourth Embodiment]
Next, an information providing system according to the fourth embodiment will be described. In the information providing system according to the third embodiment described above, the distribution position of the first advertisement content in the web page 70 is determined in the distribution device 20B. However, in the information providing system according to the fourth embodiment, the advertising device , The insertion position of the first advertisement content in the web page 70 is determined. Hereinafter, the advertising device will be described, and the same elements as those of the advertising device 10 according to the first embodiment will be denoted by the same reference numerals, and description thereof will be omitted as appropriate. Moreover, the delivery apparatus and terminal device which concern on 4th Embodiment are the structures similar to the delivery apparatus 20 and terminal device 30B which were mentioned above, and abbreviate | omit description.

  FIG. 17 is a diagram illustrating a configuration example of an advertising device 10C according to the fourth embodiment. As illustrated in FIG. 17, the advertising device 10C includes a communication unit 11, a storage unit 12, and a control unit 13C. The control unit 13C includes a reception unit 14, a distribution unit 15C, a first acquisition unit 16C, a second acquisition unit 17C, and an insertion position determination unit 18C.

  The first acquisition unit 16C acquires attribute information of the first advertisement content inserted into the web page 70. The second acquisition unit 17C acquires attribute information of the second advertisement content set in the web page 70. The storage unit 12 stores attribute information of the first advertisement content and the second advertisement content transmitted to the terminal device 30B that has made the advertisement acquisition request. The first acquisition unit 16C and the second acquisition unit 17C The attribute information of the first advertisement content and the attribute information of the second advertisement content are acquired from the storage unit 12.

  The insertion position determination unit 18C determines the insertion position of the first advertisement content on the web page 70 based on the attribute information of the first advertisement content and the attribute information of the second advertisement content. The process for determining the insertion position of the first advertisement content on the web page 70 is, for example, the same process as that performed by the insertion position determination unit 46 according to the first and second embodiments, and a description thereof is omitted. For example, the insertion position determination unit 18C can acquire information on insertion position candidates from the distribution device 20 or the terminal device 30B.

  When the advertisement acquisition request is received by the reception unit 14, the distribution unit 15C distributes the first advertisement content and the second advertisement content corresponding to the advertisement acquisition request to the terminal device 30B, and the web page of the first advertisement content Information on the insertion position to 70 is distributed to the terminal device 30B.

  As described above, in the information providing system according to the fourth embodiment, the insertion position of the first advertisement content in the web page 70 is determined in the advertising device 10C. Therefore, compared with the case where the terminal device 30B determines the insertion position of the first advertisement content in the web page 70, the load on the terminal device 30B can be reduced.

  If the insertion position determination unit 18C cannot acquire the information on the insertion position candidate, the insertion position determination unit 18C displays information indicating whether the insertion position candidate is near or far from the second advertisement content on the web page 70. It can also be information on the insertion position on the web page 70.

  If the insertion unit 49 of the terminal device 30B is information indicating the “close insertion position candidate” transmitted from the advertising device 10C, for example, the first advertising content is inserted into the insertion position candidate P1 and transmitted from the advertising device 10C. For example, the first advertisement content is inserted into the insertion position candidate P3.

  Further, the distribution unit 15C can add the information of the insertion position of the first advertisement content to the web page 70 to the information of the distribution unit 15C and distribute the information to the terminal device 30B.

  In the above-described embodiment, the advertising device and the distribution device are described separately. For example, the advertising device and the distribution device may be configured as one distribution device and may be configured with one or more server devices.

[5. Other Embodiments]
The insertion position determination units 46, 46 </ b> A, and 28 </ b> B according to the embodiment described above can also use the position of the web page 70 in the X direction as a candidate for the insertion position of the first advertisement content. In this case, the insertion position determination units 46, 46A, and 28B can consider the positional relationship between the first advertisement content and the second advertisement content.

  For example, when the first advertisement content and the second advertisement content are compatible with each other, the insertion position determination units 46, 46A, and 28B have the left and right direction (X direction) positions as the first advertisement content and the second advertisement content. Set to be similar. On the other hand, if the first advertisement content and the second advertisement content are not compatible with each other, the insertion position determination units 46, 46A, and 28B have positions in the left-right direction (X direction) of the first advertisement content and the second advertisement content. Set so that is on the opposite side.

  In addition, the insertion position determination units 46, 46A, and 28B according to the above-described embodiment may not insert the first advertisement content when the first advertisement content and the second advertisement content are not compatible. In this case, the request units 41 and 41B retransmit the advertisement acquisition request to the advertising device 10, and receive another first advertisement content by the receiving units 42 and 42B. The insertion position determination units 46, 46A, and 28B determine the advertisement insertion position based on the compatibility between the different first advertisement content and the second advertisement content received by the reception units 42 and 42B.

  In the above-described embodiment, the example in which the insertion position determination unit 46, 46A, 28B determines the insertion position of one first advertisement content has been described. However, a plurality of first advertisement contents are inserted into different insertion positions. be able to. For example, the insertion position determination units 46, 46A, and 28B can insert the first advertisement content by selecting insertion position candidates from the top in the order in which the first advertisement content and the second advertisement content are compatible. In addition, the insertion position determination units 46, 46A, 28B can be arranged adjacent to each other in the left-right direction (X direction) when there are a plurality of first advertisement contents having the same attribute relationship with the second advertisement content. .

  Further, in the above-described embodiment, the example in which the candidate for the insertion position of the first advertisement content is provided in the vertical direction (Y direction), but the candidate for the insertion position is not limited to the vertical direction. For example, candidates for the insertion position of the first advertisement content can be provided in the left-right direction (X direction), or candidates for the insertion position of the first advertisement content can be provided in the up-down direction and the left-right direction.

  Also, the insertion position determination process (first insertion position determination process) by the terminal apparatus 30 of the first embodiment and the insertion position determination process (second insertion position determination process) by the terminal apparatus 30A of the second embodiment are as follows. Switching can be performed based on mode information included in the display control program. For example, the mode information includes information on the first insertion position determination process and information on the second insertion position determination process, and the insertion position determination unit 46 includes, for example, an insertion position determination process according to the mode information included in the display control program. The advertisement insertion position can be determined.

  Since the insertion position determination mode is determined based on the mode information included in the display control program, the insertion position determination process can be set for each web page 70, but for each first advertisement content or second Insertion position determination processing may be set for each advertisement content.

  In the above-described embodiment, the insertion position determination units 46, 46A, and 28B can determine the advertisement insertion position in consideration of the scroll speed in addition to the attribute relation of the advertisement content. The advertisement insertion position can be determined in consideration of the scroll position.

  For example, when the position of the scroll operation by the terminal user (for example, the contact position of the terminal user) is a predetermined area including the second content area 80, it is estimated that the terminal user is less likely to see the second advertisement content. The Therefore, when the position of the scroll operation is a predetermined area including the second content area 80, the insertion position determining units 46, 46A, and 28B can adjust the insertion position of the first advertisement content by shifting.

  For example, if the position of the scroll operation is a predetermined area including the second content area 80 and the compatibility between the first advertisement content and the second advertisement content is poor, the insertion position determination unit 46, 46A, 28B Can be shifted from the insertion position candidate P3 to the insertion position candidate P2.

  In the above description, the terminal device 30 performs the above-described processing using the browser program and the display control program transmitted from the distribution device 20, but the terminal device 30 stores the display control program in advance in the storage unit. 34 may be stored. Further, a display control program may be included in the browser program. In addition, a display control program may be included in the browser program as long as the above-described processing can be executed in the terminal devices 30, 30A, and 30B.

[6. Hardware configuration]
Note that the advertising device 10, the distribution device 20, and the terminal device 30 in the above-described embodiment are realized, for example, when the computer 100 configured as shown in FIG. 18 executes a program. FIG. 18 is a diagram illustrating an example of a hardware configuration of a computer that executes a program. The computer 100 includes a CPU 101, a RAM 102, a ROM (Read Only Memory) 103, an HDD (Hard Disk Drive) 104, a communication interface (I / F) 105, an input / output interface (I / F) 106, and a media interface (I / F). 107).

  The CPU 101 operates based on a program stored in the ROM 103 or the HDD 104 and controls each unit. The ROM 103 stores a boot program executed by the CPU 101 when the computer 100 is started up, a program depending on the hardware of the computer 100, and the like.

  The HDD 104 stores data used by programs executed by the CPU 101. For example, when the computer 100 functions as the advertising device 10 according to the above-described embodiment, the HDD 104 stores, for example, the same data as the storage unit 12. Further, when the computer 100 functions as the distribution devices 20 and 20B according to the above-described embodiments, the HDD 104 stores data similar to the storage unit 22, for example. Further, when the computer 100 functions as the terminal devices 30, 30 </ b> A, and 30 </ b> B according to the above-described embodiments, the HDD 104 stores data similar to the storage unit 34, for example. The communication interface 105 receives data from other devices via the network N and sends the data to the CPU 101, and transmits the data generated by the CPU 101 to other devices via the network N.

  The CPU 101 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 106. The CPU 101 acquires data from the input device via the input / output interface 106. Further, the CPU 101 outputs the generated data to the output device via the input / output interface 106.

  The media interface 107 reads a program or data stored in the recording medium 108 and provides it to the CPU 101 via the RAM 102. The CPU 101 loads the program from the recording medium 108 onto the RAM 102 via the media interface 107, and executes the loaded program. The recording medium 108 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 100 functions as the advertising device 10 according to the above-described embodiment, the CPU 101 of the computer 100 implements the functions of the reception unit 14 and the distribution unit 15, for example, by executing a program loaded on the RAM 102. To do.

  Further, when the computer 100 functions as the distribution devices 20 and 20B according to the above-described embodiment, the CPU 101 of the computer 100 executes the program loaded on the RAM 102, for example, the reception unit 24, the distribution unit 25, 25B, the 1st acquisition part 26B, the 2nd acquisition part 27B, and each function of the insertion position determination part 28B are implement | achieved.

  When the computer 100 functions as the terminal device 30, 30 </ b> A, 30 </ b> B according to the above-described embodiment, the CPU 101 of the computer 100 displays the program loaded on the RAM 102 or the display received from the distribution device 20, 20 </ b> B or the advertising device 10. By executing the control program, for example, request units 41 and 41B, reception units 42 and 42B, display processing units 43 and 43B, visible region acquisition unit 44, attribute information acquisition unit 45, insertion position determination units 46 and 46A, candidates The functions of the setting unit 48A and the insertion unit 49 are realized.

  The CPU 101 of the computer 100 reads the program from the recording medium 108 and executes it, but as another example, the program may be acquired from another device via the network N.

[7. effect]
The distribution device 20 according to the embodiment includes a distribution unit 25. The distribution unit 25 transmits a display control program (an example of control information) for controlling the first content (for example, the first advertisement content) inserted into the page displayed on the display unit 32 of the terminal device 30 to the terminal device 30. Delivered to 30A. The display control program causes the terminal devices 30 and 30A to execute the determination procedure and the insertion procedure. The determination procedure is based on the attribute relationship between the first content and the second content (for example, second advertisement content or article text) set in the web page 70 (an example of the page). Determine the insertion position. In the insertion procedure, the first content is inserted at the insertion position determined in the determination procedure.

  Thereby, the first content can be inserted at an appropriate position with respect to the second content.

  In addition, the display control program causes the terminal devices 30 and 30A to execute a visible region acquisition procedure for acquiring information on the region displayed in the browser display region 71 of the web page 70 as information on the visible region VA. In the determination procedure, when the attribute relationship is a specific attribute relationship, a position where one of the first content and the second content is outside the visible area VA is determined as the insertion position.

  For example, when the compatibility between the first content and the second content is poor, the first content is inserted into the web page 70 so that one of the first content and the second content is outside the visible area VA. . Therefore, for example, it is possible to prevent a bad image from being given to the terminal user with respect to the web page 70 and the content.

  Further, the display control program causes the terminal devices 30 and 30A to execute the visible region acquisition procedure. The visible area acquisition procedure acquires information on an area displayed in the browser display area 71 in the web page 70 as information on the visible area VA. In the determination procedure, when the attribute relationship is a specific attribute relationship, a position where both the first content and the second content are within the visible area VA is determined as the insertion position.

  For example, when the first content and the second content are compatible, for example, one content is inserted into the web page 70 so that both the first content and the second content are in the visible area VA. Therefore, for example, a synergistic effect between contents can be exhibited.

  The visible area VA is an entire area of the web page 70 that is displayed on the browser, or an overlapping part of the area of the web page 70 that is displayed on the browser and displayed on the display unit 32.

  Thereby, for example, even when the display area 71 is partly out of the display area of the display unit 32, the insertion position of the first content is determined based on the area visually recognized by the terminal user. be able to.

  The determination procedure determines the insertion position of the first content from the position in the article displayed on the web page 70.

  Thereby, since the terminal user recognizes the first content while reading the article, the probability that the first content is noticed by the terminal user can be increased.

  The second content may be a part of an article displayed on the web page 70 even if it is the second advertisement content.

  When a part of the article displayed on the web page 70 is the second content, the first content can be inserted at an appropriate position according to the article content.

  In addition, the determination procedure determines the insertion position of the first content on the web page 70 from among a plurality of positions in the article set in advance on the web page 70.

  As a result, it is possible to easily determine the insertion position of the first content into the web page 70.

  In addition, the display control program causes the terminal devices 30 and 30A to execute the setting procedure. In the setting procedure, candidates for the insertion position of the first content are set based on the article. The determination procedure determines the insertion position of the first content on the web page 70 from the insertion position candidates set by the setting procedure.

  Thereby, since it is not necessary to set the insertion candidate of the first content in the information of the web page 70 in advance, it is possible to easily insert the first content for various web pages.

  Further, the display control program causes the terminal devices 30 and 30A to execute the first acquisition procedure and the second acquisition procedure. The first acquisition procedure acquires attribute information of the first content. The second acquisition procedure acquires attribute information of the second content. The determination procedure determines the insertion position of the first content on the web page 70 based on the attribute information of the first content and the attribute information of the second content.

  Thereby, in the terminal devices 30 and 30A, the attribute relationship between the first content and the second content can be determined.

  The distribution device 20B or the advertising device 10C (an example of a distribution device) includes first acquisition units 26B and 16C, second acquisition units 27B and 17C, and insertion position determination units 28B and 18C (an example of a determination unit). The 1st acquisition parts 26B and 16C acquire attribute information on the 1st contents inserted in web page 70 displayed on display part 32 of terminal unit 30B. In addition, the second acquisition units 27 </ b> B and 17 </ b> C acquire the attribute information of the second content set in the web page 70. The insertion position determination units 28B and 18C determine the insertion position of the first content on the web page 70 based on the attribute information of the first content and the attribute information of the second content.

  Thereby, compared with the case where the terminal devices 30 and 30A determine the insertion position of the first content in the web page 70, the load on the terminal device 30B can be reduced.

  The terminal devices 30 and 30A (an example of a display control device) include insertion position determination units 46 and 46A and an insertion unit 49. The insertion position determination units 46 and 46A determine the web content of the first content based on the attribute relationship between the first content inserted into the web page 70 displayed on the display unit 32 and the second content set in the web page 70. The insertion position on the page 70 is determined. The insertion unit 49 inserts the first content at the insertion position determined by the insertion position determination units 46 and 46A.

  Thereby, the terminal devices 30 and 30A can insert the first content at an appropriate position with respect to the second content.

[8. Others]
The advertising device 10 and the distribution device 20 described above may each be realized by a plurality of server computers, and depending on the function, may be realized by calling an external platform or the like with an API (Application Programming Interface) or network computing. The configuration can be changed flexibly.

  In addition, the arrows in the figure (for example, FIG. 3, FIG. 5, FIG. 6, etc.) supplementarily indicate the main direction with respect to the flow of data and control, etc. It does not mean that.

  Further effects and modifications can be easily derived by those skilled in the art. Thus, the broader aspects of the present invention are not limited to the specific details and representative embodiments shown and described above. Accordingly, various modifications can be made without departing from the spirit or scope of the general inventive concept as defined by the appended claims and their equivalents.

DESCRIPTION OF SYMBOLS 1 Information provision system 10 Advertising apparatus 20, 20B Distribution apparatus 11, 21, 31 Communication part 12, 22, 34 Storage part 13, 23, 23B, 35, 35A, 35B Control part 14, 24 Reception part 15, 25, 25B Distribution Unit 26B first acquisition unit 27B second acquisition unit 28B, 46, 46A insertion position determination unit 30, 30A, 30B terminal device 32 display unit 33 input unit 41, 41B request unit 42, 42B reception unit 43, 43B display processing unit 44 Visible region acquisition unit 45 Attribute information acquisition unit 48A: Candidate setting unit 49: Insertion unit

Claims (12)

Based on the attribute relationship between the first content inserted in the page displayed on the display unit and the second content set in the page, and the attribute relationship information stored in the storage unit, a plurality of items in the page A determination procedure for determining an insertion position of the first content from the position into the page;
An insertion procedure for inserting the first content at the determined insertion position;
Display control program that causes a computer to execute To execute the visibility region acquisition procedure of acquiring information of the area to be displayed in the browser as the information of the visible region of the previous SL pages further into the computer,
The determination procedure is as follows:
2. The position at which one of the first content and the second content is outside the visible region is determined as the insertion position when the attribute relationship is a specific attribute relationship. Display control program . To execute the visibility region acquisition procedure of acquiring information of the area to be displayed in the browser as the information of the visible region of the previous SL pages further into the computer,
The determination procedure is as follows:
2. The display control according to claim 1, wherein, when the attribute relationship is a specific attribute relationship, a position where both the first content and the second content are within the visible region is determined as the insertion position. Program . The visible region is
The entire area displayed on the browser in the page, or an overlapping portion of the area displayed on the browser and displayed on the display unit of the page. Display control program . The determination procedure is as follows:
The display control program according to any one of claims 1 to 4, wherein the insertion position of the first content is determined from a position within an article displayed on the page. The display control program according to claim 5, wherein the second content is a part of the article. The determination procedure is as follows:
The display control program according to claim 5 or 6, wherein an insertion position of the first content into the page is determined from a plurality of positions in an article set in advance on the page. Based on the previous SL article, the setting procedure for setting a candidate of an insertion position of the first content is performed further in the computer,
The determination procedure is as follows:
The display control program according to claim 5 or 6, wherein an insertion position of the first content on the page is determined from insertion position candidates set by the setting procedure. A first acquisition step of acquiring the attribute information of the previous SL first content,
A second acquisition step of acquiring the attribute information of the second content and to execute the further to the computer,
The determination procedure is as follows:
9. The insertion position of the first content on the page is determined based on the attribute information of the first content and the attribute information of the second content. The display control program described. A first acquisition unit that acquires attribute information of the first content inserted in a page displayed on the display unit of the terminal device;
A second acquisition unit for acquiring attribute information of the second content set in the page;
And it attributes information of the first content, the attribute information of the second content, based on the stored attribute related information in the storage unit, into the pages of the first content from a plurality of locations within the page A determination unit for determining the insertion position of
A distribution apparatus comprising: Based on the attribute relationship between the first content inserted in the page displayed on the display unit and the second content set in the page, and the attribute relationship information stored in the storage unit, a plurality of items in the page A determination unit for determining an insertion position of the first content from the position into the page;
An insertion unit for inserting the first content at the determined insertion position;
A terminal device comprising: Based on the attribute relationship between the first content inserted in the page displayed on the display unit and the second content set in the page, and the attribute relationship information stored in the storage unit, a plurality of items in the page A determination step of determining an insertion position of the first content from the position into the page;
An insertion step of inserting the first content at the determined insertion position;
Display control method for causing a computer to execute.

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